The City of Madrid is fully committed to business tourism

The City of Madrid is fully committed to
business tourism
Madrid is an ideal destination for Business Tourism. Each year, the Spanish capital
welcomes over one million business tourists, representing one eighth of the overall
figure of tourists visiting the city, which surpassed eight million in 2012.
One of the capital's greatest advantages is its
communications system. Madrid is the
indisputable international hub between Europe
and South America, and has an enormous
potential to become the main gateway to North
America thanks to its main airport, which has
direct flights to 200 cities worldwide. MadridBarajas is ranked fourth among European
airports in terms of volume, with over 45 million
passengers in 2012, and seeks to become third
following the enlargement of terminal 4, thanks to which it may reach 70 million
passengers per year.
In addition, Madrid has an extensive subway network, city and intercity bus service,
and an excellent railroad system interconnecting the main cities in Spain quickly and
directly via the high-speed AVE. Its strategic situation in the center of Spain and its vast
cultural and leisure offering easily turns business tourism into leisure tourism.
Distances from Madrid in hours
Barcelona
2.30
Cordoba
1.50
Malaga
2.25
Toledo
0.30
Seville
2.20
Valencia
1.35
Valladolid
1.00
Zaragoza
1.15
Madrid is also prominent for its range of hotels, particularly for the excellent qualityprice ratio of its 3, 4 and 5-star hotels.
The city of Madrid has 234 hotels in these
categories for a total of almost eighty
thousand hotel beds. When considering
all establishments in the region of
Madrid, this figure increases to 1,191
establishments with 104,195 hotel beds.
The price for a one night's stay in a hotel
in the city of Madrid continues to be
highly competitive, with a quality-price
ratio hardly comparable to any other city
worldwide. According to data from a hotel
survey by Hotels.com, Madrid maintained an average rate of €108 (£95) in 2012, which
is in line with Vienna or Berlin but cheaper than direct competitors such as Rome,
London or Paris.
3*
Hotel
4*
5*
Hotel
Hotel
EUROPE
Berlin
56
74
116
Istanbul
67
88
147
Madrid
69
78
138
Vienna
79
86
144
Barcelona
67
101
175
Stockholm
95
136
186
Amsterdam
88
110
159
Copenhagen
99
115
163
Moscow
95
160
204
Rome
83
105
227
London
89
128
232
Paris
102
151
290
REST OF WORLD
Mumbai
72
99
136
Sydney
91
124
191
Shanghai
52
77
143
Cape Town
65
98
199
Rio de Janeiro
145
205
340
Los Angeles
110
186
280
Tokyo
87
160
317
New York
161
203
332
Hotel Price Index by Hotels.com. Prices in £
Average
price
82
101
95
103
114
139
119
126
153
138
150
181
102
135
91
121
230
192
188
232
The city of Madrid boasts a wealth of main attractions of magnificent cultural, culinary
and commercial appeal.
In no more than one kilometer, the city's Art Walk links three of the world's greatest art
galleries -the Prado, the Thyssen-Bornemisza and the Reina Sofía museums-, which
open their doors to over seven million visitors annually. Nothing to do with classic
paintings, one of tourists' favorite museums is the Real Madrid CF Museum, which
displays this soccer team's history and trophies.
Culinary connoisseurs will find their paradise in Madrid. The capital has approximately
15.776 eating and drinking establishments, including restaurants, cafes, bars and
nightclubs. Among the exceptional restaurants throughout Madrid offering culinary
delights from around the world, nine have received Michelin Stars, three of which Santceloni, Sergi Arola and Ramón Freixa Madrid- have recently obtained their second
star. The renowned Madrid nightlife, with styles suited to all tastes, leaves no one
disenchanted.
With its variety of shops, from traditional downtown markets to the exclusive Golden
Mile home to international fashion's top brands, options in Madrid are endless.
In addition to all this, the city
also boasts an enviable climate
with almost 3,000 hours of sun
annually, low crime level, a high
quality
of
life
and
a
multicultural environment that
make it the perfect place to mix
business and pleasure.
Through Madrid Convention
Bureau, part of Madrid Visitors
& Convention Bureau and under
the direction of the Arts, Sport
and Tourism Department, the
Madrid Council will intensify its promotional efforts in 2013 to continue being a
benchmark in this segment of tourism, in accordance with the 2012-2015 Strategic Plan
presented by the Mayor of Madrid, Ana Botella, on April 23, 2012. This plan envisages
farther promotional activities in “mature” markets in addition to engaging in activities
in China, the Middle East and Russia. Madrid Visitors & Convention Bureau, with
almost 200 partners from private companies and public bodies providing professional
services for business tourism, leads this market's promotion through destination
activities, events organized in Madrid, a comprehensive media and promotional plan,
and the management of candidacies for conferences and company events.
Of which:
Meetings held in 2011
Conferences
Conventions
Seminars
Participants
17,538
1,910
6,550
9,078
1.272,872
Meeting/participant ratio
72.58
Average meeting duration
1.71 days
Average duration of stay
2.43 days
Most active sectors
Cultural
Pharmaceutical
Direct expense impact
Average assessment of the city
Architecture and monuments
Cultural offering
Leisure and entertainment offering
13.7%
11.8%
998,275.117€
7.91/10
8.30
8.29
8.23
The fruits of the work carried out by Madrid-based tourism bodies and companies are
evident in that Madrid has been ranked fourth in the 2012 edition of the annual report
published by ICCA (International Congress and Convention Association) from among
all the mayor cities hosting international conventions on a global scale. Madrid is the
venue chosen every year not only by bodies and associations, but also by multinational
companies, for their large meetings.
In 2013 alone, Madrid host the EULAR Congress 2013 (European League Against
Rheumatism), with 15,000 visitors, and Microsoft TechED 2013, with 4,500 visitors.
The year 2014 will welcome ESMO 2014 (European Society for Medical Oncology), with
approximately 18,000 visiting professionals:
2016
2015
2014
EUROPEAN PSYCHIATRY CONGRESS
4,000 Delegates
CONGRESS OF THE INTERNATIONAL FISCAL ASSOCIATION
2,000 Delegates
12th WORLD CONGRESS OF PERINATAL MEDICINE
3,500 Delegates
EAS - European Atherosclerosis Society Congress
5,000 Delegates
2013
ESMO - European Society of Medical Oncology
18,000 Delegates
World Congress on Psychiatry
6,000 Delegates
HUPO
2,000 Delegates
NO-DIG
2,500 Delegates
EULAR
15,000 Delegates
FEA- 28th International Aerosol Congress & Exhibition
2,000 Delegates
16th Biennial Conference in Sol-Gel Science and Technology
1,500 Delegates
ATCA CANSO Congress 5,000 Delegates
In addition, major international trade fairs such as
Fitur and Arco will be held at the largest convention
center in Spain, one of the leading venues in Europe:
IFEMA (200,000 m2 in exhibition space and 2
auditoriums spanning 10,000 m2).
The Príncipe Felipe Congress Center is the city's
largest auditorium, seating 2,242 and located at a large
hotel within easy reach from the airport.
Another large venue for exhibitions, conventions and congresses is the Municipal
Conference Centre of Madrid, which reopened its doors at the end of April with an
event presided by the Mayor of Madrid, Ana Botella, coinciding with the
commemoration of the 20th anniversary of this infrastructure's construction.
Ever since its inauguration, the Municipal Conference Centre has consolidated its
position as a benchmark venue for small and medium-sized companies, and as a site for
events of significant political, institutional or social repercussion. The Heads of State
and Government of the European Union agreed to coin the Euro as the single currency
at the Madrid Summit held at the building in Campo de las Naciones. This venue has
hosted summits for NATO, the UN, the European Union, Latin America and the
Caribbean; the meeting in Spain of the International Monetary Fund and dozens of
political, economic and social events.
The venue has an auditorium with seating capacity for 1,800 people, a multi-purpose
hall spanning 2,200 m2, meeting rooms of various sizes, exhibition areas, a parking lot
and a VIP area, thus enabling the site to host a broad range of events and projects.
OTHER DATA OF INTEREST:
Inhabitants in the City of
Madrid
(Source: Local Census.
General Directorate of
Statistics Madrid Council.
Data from July 2012)
Foreigners living in Madrid
(Source: Local Census.
General Directorate of
Statistics Madrid Council.
Data from July 2012.)
GDP (1) (% represented by
tourism in the GDP of the
Region of Madrid)
(Source: Statistics Institute of
the Region of Madrid. Data
from 2010)
GDP (1) (% represented by
tourism in the GDP of the
Region of Madrid)
(Source: Statistics Institute of
the Region of Madrid. Data
from 2010)
3,251,442
3rd most populated city in Europe after Berlin and
London
493,738
Foreign nationals make up 15.19% of Madrid's
population
5.30%
Madrid's per capita income exceeds the EU average
by 34%.
Madrid is also the Spanish city with the largest
economic growth, having increased its GDP by €36
billion since 2003
5.30%
Madrid's per capita income exceeds the EU average
by 34%.
Madrid is also the Spanish city with the largest
economic growth, having increased its GDP by €36
billion since 2003
GDP (1) (% represented by the
tourism sector GDP in
the Region of Madrid relative
to the total tourism sector
GDP
in Spain)
(Source: Statistics Institute of
the Region of Madrid)
No. of kilometers in the
subway network
(Source:
http://www.metromadrid.es)
Number of subway stations
(Source:
http://www.metromadrid.es)
Number of eating and drinking
establishments in the city of
Madrid
(Source: General Directorate
of Statistics Madrid Council.
Data from 2010)
Stores in the city of Madrid
(Source: General Directorate
of Statistics Madrid Council.
2010)
Number of sunlight hours
(Source: National Statistics
Institute)
Green spaces (in hectares)
(Source: General Directorate
of Statistics Madrid Council)
9.70%
According to the WTO, Spain ranks second in terms
of income from tourism.
293
Second largest subway network in Europe and one of
the top ten worldwide.
300
Metro de Madrid received the MetroRail Award in
2011 for the most innovative subway in the world
(Source: www.metromadrid.es)
The oldest restaurant in the world is located in
Madrid (Casa Botín, founded in 1725), according to
the Guinness Book of World Records.
15,776
47,684
Madrid, the 2nd best city in Europe for shopping.
According to the Globe Shopper Index ranking.
2,710
Madrid is the European capital with the most hours
of sunlight.
5,941.15
Madrid is the European capital with the most green
spaces. 26.4% of municipal land is located in the
Monte del Pardo nature reserve.
Madrid Río Park has more trees than New York's
Central Park.
(1) Gross Domestic Product
Contact:
Madrid Convention Bureau
Plaza Mayor, 27- 2ª
28012 Madrid
Tel +34 91 758 55 28
[email protected]
www.esmadrid.com/mcb