April, 2014 - Art World News

Transcription

APR14-cover-DazzlingBlue_Layout 1 4/23/14 11:54 AM Page 1
Art World News
A PRIL 2014
THE INDEPENDENT NEWS SOURCE
ARTEXPO, SOLO AND
DECOR EXPO DRAW
A BIG CROWD
Artexpo and SOLO drew a
large crowd during a threeday run on Pier 94, and
although the number of art
gallery representatives
seemed fewer, framing
retailers, designers and art
consultants, as well as
some OEMs, were in attendance. Page 18.
DMCA TAKEDOWN?
NOT WITHOUT
A REGISTRATION
Joshua Kaufman, a leading attorney in art, copyright, and licensing law,
calls attention to a recent
court ruling that provides yet
another reason to register
your copyrights sooner
rather than later. Page 40.
INSIDE THIS ISSUE:
FOCUS ON FRAMING
A panel of industry experts
describe where they see
opportunities for retail
framers, and key drivers to
improving their business,
page 24. Winners of the
PPFA International Framing Competition tell the
stories behind their winning
pieces, and the creative
process, page 30. We
also present New Framing
Products, pages 36 to 38.
TRU VUE’S SPRING
PROMOTION
Tru Vue introduces the
Frameworks for Success
Portfolio, free to custom
framers, and designed to
support them with tools
to grow their businesses.
Go to page 14 for more.
Exclusive Collections Gallery in San Diego’s Historic Gaslamp District.
NEW BUSINESS
OWNERS MAKE A MARK
A reflection of the economic recovery has been seen in a
group of dedicated entrepreneurial gallery and frameshop owners taking the plunge and opening new retail locations in an
environment that has proven to be favorable to new business.
January 2014 saw the grand opening of The Knuttel Gallery, a
1,600-square-foot gallery lo- Ventures LLC, a local private
cated at the Venetian-Palazzo investment company, commitResort, Las Vegas, dedicated ted financial resources and
exclusively to the artwork of management experience to
Irish artist Graham Knuttel, the gallery. “Knuttel Worldwith additional special cele- wide Ventures is a partnership
brations planned each month between the artist, Graham
continued on page 12
throughout the year. Redhills
Max Moulding
introduces
MaxEssentials
II designed to
combine style
and value.
See page 38.
*Ad Template-revised_Layout 1 1/16/14 2:06 PM Page 1
*Ad Template-revised_Layout 1 7/25/12 11:59 AM Page 1
progressive revision of the MAR14 ad-APR14_Layout 1 4/22/14 4:19 PM Page 1
Adamo
Eventov
1 800-487-1273
www.progressivefineart.com
[email protected]
Progressive Fine Art
2586 Dunwin Drive, Unit 5A
Mississauga, Ontario L5L 1J5
Braul
APR14-toc_Layout 1 4/23/14 11:45 AM Page 1
INSIDE THIS ISSUE
DEPARTMENTS
ARTISTS & PUBLISHERS
Page 10
FRAMING
Page 24
PPFA WINNERS
Page 30
NEW FRAMING
PRODUCTS
Page 36
LEGAL ISSUES
Page 40
OPEN EDITIONS
Page 47
WHAT’S HOT
IN OPEN EDITIONS
Page 50
CLASSIFIEDS
Page 53
VOLUME XIX
ISSUE 4
Artist Scott Jacobs
Opens Own Gallery
The Business of
Custom Framing
The 2014 PPFA
International Winners
Scott Jacobs, known for his
Harley-Davidson paintings, as
well as a diverse range of
subject matter, has moved
his headquarters to San Elijo
Hills, CA, where he has
opened his own gallery.
Opportunities for retail
framers and key drivers to
improve their business are
explored by experts Jay
Goltz, Ken Baur, Felice
Davis, and Jim Parrie at an
industry panel discussion.
Winners of the Professional
Picture Framers International
Framing Competition (PPFA)
tell the stories behind their
winning pieces, as well as the
creative process in the Print
and Open categories.
Page 16
Page 24
Page 30
New Framing
Products
Register Your
Copyrights!
What’s Hot in
Open Editions
In this month’s New Framing
Products section, we present
new framing releases from
various companies, including
moulding introductions of
new collections and expansions of existing lines.
Joshua Kaufman, a leading
attorney in art, copyright, and
licensing law, urges publishers and artists to register
their copyrights so as to be
better able to fight any copyright infringement.
In What’s Hot in Open Editions, we feature a variety of
best selling images from the
month of March, as well as
publisher contact information
including Web address and
phone number.
Page 36
Page 40
Page 50
AD INDEX
Page 54
Artwork featured is
“ Conch Boat” by
Tripp Harrison,
oil on birch panel,
36 by 22 inches, from
Tripp Harrison
Studio &Gallery,
St. Augustine, FL.
Phone (888) 824-3662
or visit: www.
trippharrisongallery.com.
ART WORLD NEWS
PAGE 7
APR14-Opinion_Layout 1 4/23/14 11:31 AM Page 1
IN OUR OPINION
Is the Market
Snapping
Back, or
Just Snapping?
nce the angst of
winter faded and
the east and midwest finally notched decent weather, retail sales
across the board posted
better than expected
gains for March which
carried over to the first
part of this month!
O
Perhaps it is pent-up
demand; or having incremental dollars to spend
or simply a consumer’s
desire to indulge in a little retail therapy, more
money was spent on art
and framing purchases.
Most economists view
this uptick as a sustainable trend, at least for
the next 18 months.
Gone are the fits and
starts of the last several
years. If you believe it,
now is the time for art
gallery and frameshop
owners to focus on making money.
Maybe the largest
hurdle business owners,
who are retailers, have
to clear is the transition
of their mindset. Leaping
from “survival mode” to
an expectation of profitability requires a new
commitment to one’s
business.
Sure, sales will have
to be earned and nothing
will be easy. But to prosper, the dynamic of the
business has to shift into
a growth mode. The pool
of consumer dollars is
increasing while attitudes of buyers are becoming more malleable.
It’s time to start making things happen!
A RT W ORLD N EWS
Editor in Chief
Managing Editor
Production Manager
Editor at Large
Columnists
Sarah Seamark
[email protected]
Koleen Kaffan
[email protected]
Sue Bonaventura
[email protected]
Jo Yanow-Schwartz
Todd Bingham
[email protected]
Barney Davey
[email protected]
Joshua Kaufman
[email protected]
Co ntributing Writers
Publisher
Associate Publisher
Information Technologist
Greg Perkins
Cristi Smith
Zella Hannum
John Haffey
[email protected]
Brooks Male
[email protected]
Joe Gardella
Editorial Advisory Board
John Haffey
Publisher
Phillip Gevik, Gallery Phillip, Toronto, Canada
Steven Hartman, The Contessa Gallery, Cleveland, OH
Jeff Jaffe, POP International Galleries, New York
Heidi Leigh, AFA, SoHo, NY
Ruth-Ann Thorn, Exclusive Collections Gallery, San Diego, CA
ADVERTISING SALES INFORMATION
Eastern U.S. & International
Midwest & West Coast
John Haffey, Publisher
Phone (203) 854-8566
Fax (203) 854-8569
[email protected]
Brooks Male, Associate Publisher
Phone (847) 877-4568
Fax (203) 854-8569
[email protected]
Art World News (Volume XIX, Number 4) ISSN 1525 1772 is published 10 times a year by
Wellspring Communications, Inc.: 143 Rowayton Avenue, Rowayton, CT 06853.
Phone (203) 854-8566 • Fax (203) 854-8569; To order additional copies or back issues
e-mail: [email protected] or fax to (847) 776-8542. Please indicate which month and year you
are requesting. Single copy price is $10.00.
All rights reserved. No part of this publication may be reproduced or transmitted in any form or
by any means, electronic or mechanical, including photography, recording, or any information
storage and retrieval system, without permission, in writing, from the publisher.
PAGE 8
ART WORLD NEWS
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ARTISTS & PUBLISHERS
Ginsburg in Invitational Exhibition
Graves to Establish Dealer Network
Social realist painter Max
Ginsburg is among a select group of nationally
recognized artists whose
work will be shown at 717
Gallery’s National Artists
Invitational Exhibition opening on May 2 at the Easton, MD, gallery. “This
exhibition offers the opportunity to experience
art that depicts an extraordinary way of seeing life
around us,” says gallery
director Yolanda Escobedo. For more on the
exhibit, visit: www.717 Max Ginsburg’s “Pink Skirt,”
gallery.com; for more on an oil painting, 12 by 16 inches.
Ginsburg’s work, and his
book Max Ginsburg Retrospective, recently published by
Wellspring Communications, parent company of Art World
News, visit: www.maxginsburg.com and click book/DVD tab.
Jack Graves, who self-publishes his pen and ink and
colored pencil artworks
as giclées on canvas and
paper in very small editions,
is seeking more gallery representation. Born in Jacksonville, FL, in 1988, Jack
spent much of his youth
surrounded by a diversity
of art from Dürer to Warhol
in his father’s gallery, Graves
Fine Art Galleries in Gordonsville, VA. A graduate
of Newcastle University in
Northumbria, England, he has
participated in numerous “Second Meditation” by Jack
art fairs and festivals, as Graves, giclée on canvas in an
well as gallery shows in the edition of 15 with a 20- by 26U.S. His originals sell for inch image, sells for $225.
$1,200 to $3,200, framed;
and his prints in very small editions on canvas and paper for
$225 and $125, unframed. Visit: www.jackgravesiii.com;
e-mail: [email protected] or phone (540) 832-7679.
Chuck Jones Gallery: Art of Cartoons
Room 406, Salon for Art & Design
“Violin: Pink Panther Comic Strip” by Eric and Bill Teitelbaum measures 11 by 3 1/2 inches.
As the Pink Panther celebrates its 50th anniversary, acclaimed cartoonists Eric and Bill Teitelbaum will be in attendance at the opening of a retrospective exhibition of their
work, “Funny Pictures: The Art of Cartooning,” at The
Chuck Jones Gallery in Santa Fe, NM, on Saturday, June 8.
The exhibit will feature over 90 preparatory drawings,
sketches, and original comic panels including the Pink Panther Comic Strip, The New Yorker, and the syndicated
business cartoon, Bottomliners. Prices range from $300
to $4,000. Prior to the exhibit’s opening, the brothers
are leading three-day cartooning and art workshop camps
in Santa Fe. For Linda Jones Enterprises, visit: www.lje.com
or call Robert Patrick, (949) 660-7791, ext. 22103.
PAGE 10
Deirdre Jordan and Bob
Robinson, owners and
creative directors of the
Chicago-based furniture
manufacturer
Troscan
Design + Furnishings, recently opened Room
406, a lifestyle concept
and gallery that features
contemporary art, as well
as furniture, artifacts, and
accessories. The idea is
to provide a salon-like
space to enable clients to
better appreciate the
work of the artists and “Permafrost” by Vanessa
artisans represented. The Navarrete is an oil on panel.
current exhibition is of
work by Vanessa Navarrete, whose atmospheric paintings
sell for $1,200 to $11,000. For more on Room 406 on North
Oakley Blvd., visit: www.room406.com or call (312) 600-9416.
ART WORLD NEWS
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ARCADIA FINE ARTS
RE-NAMED ARCADIA
CONTEMPORARY
TO REFLECT
NEW DIRECTIONS
NEW YORK—Arcadia Fine
Arts, the SoHo gallery established in 1998 by Steve Diamant, has been re-named
Arcadia Contemporary to
reflect the new directions in
which Mr. Diamant is taking
his gallery, that also has undergone a redesign. “It was
really a manifestation of me
not being excited by so much
of the representational work
coming out of the various
academies around the world,”
says Mr. Diamant. He points
to some of the new artists he
has added to his roster such
as Eric Pedersen, Michal
Lukasiewicz, and Alexander
Timofeev, whose painting,
“That’s It,” is shown, and
says, “While all of their works
are grounded in classic
draftsmanship, the way they
are presenting it is fresh,
unique and contemporary.”
He adds, “The works have
been exposed to a client
base that never would have
previously traveled down to
our SoHo gallery.” The retail
price range is similar, $2,900
to over $80,000. Another benefit is the gallery is now attracting the interest of
contemporary art fairs, helping to get the work out there
and be seen. He participated
by invitation in art wynwood,
produced by Art Miami LLC,
in February, “and that went
well,” and in Scope New
York in March. Visit:
www.arcadiacontemporary
.com or call (212) 965-1387.
PAGE 12
NEW OWNERS MAKE THEIR MARK
continued from page 1
Knuttel, and Redhills Ventures,”
says
Miranda
Cohen, associate with Knuttel Worldwide Ventures.
“Our owner and manager,
Victor Chaltiel, fell in love
with the works of Graham
Knuttel over 25 years ago
and has been trying to
convince the artist to open
a gallery in Las Vegas with
him for almost as long. The
new works in our gallery are
the product of over two
years of preparation and
Knuttel’s tireless work in
his studio.”
John Nassar, The Knuttel
Gallery director, says that
once the artist was on board
with the idea, Las Vegas
became the ideal destination. “At our gallery, we
now offer the same level of
art, service and sophistication that you find in the
major art cities of the world.
The Knuttel
Gallery
is
stunning in
its passion
and
vibrancy, its
creativity
and originality.”
community was at the forefront of the Escobedos’ business plan. “Anytime you
have a new business, there
is always a time that you are
introducing yourself to the
customers,” Yolanda says.
with a gallery, studio and
workroom.
Listening to the needs of
the customer base and being
open to new ideas is also
part of the Escobedos’ business strategy. “In the
art industry,
it’s very important to be
open to the
idea of continually reinventing yourself because
everything is
moving so
frameshop co-owners Jake Baker, left, and
fast.”
Jake Gerth recently opened two locations in
both Cincinnati and Lexington, KY.
Jake Gerth,
co-owner with
“My husband, Louis, has his friend Jake Baker, of
been an artist for the past 40 frameshop with locations in
years and throughout that Cincinnati and Lexington, KY,
time I’ve managed his career, says that the idea to open
while I was also working in the first location was nearly
the corporate world. The key a spur of the moment decision—one that
the two friends
of 22 years felt
was such a good
decision
that
soon after they
opened a second
location.
“We opened
Yo l a n d a
our first location
Escobedo,
in Cincinnati in
co-owner
2012,”
Gerth
with her hussays, “and six
band painter Cutting the ribbon at the grand opening of 717 Gallery,
months later we
Louis
Es- located in Easton, MD, are co-owners Louis and Yolanda opened the Lexcobedo of Escobedo surrounded by staff, collectors and artists.
ington, KY, locaGallery 717
tion. Jake (Baker)
in Easton, MD, opened their to success is to figure out had been working at a
gallery location in October what your audience is look- frameshop for a few years
of 2013.
ing for. We are already and knew the lay of the land
closely linked to those in the in the business. The owners
They have modeled community, but to introduce were looking to sell and they
Gallery 717 after the artists’ this new venture had to be asked if I wanted to buy
salons of the 1900s where carefully planned.”
all their tools and open a
artists and art lovers can not
business. We always knew we
only work, but also collaboGallery 717 is located in a
rate. Creating a sense of 2,400-square-foot building
ART WORLD NEWS
TRU VUE PROMOTION
GIVES FRAMERS
RESOURCES TO
GROW THEIR BUSINESS
MCCOOK, IL—Tru Vue
introduces its spring promotion, the Frameworks for
Success Portfolio, offered
free to custom framers and
designed to support them with
tools to help them grow their
own business. The portfolio
provides a variety of business
tools including:
• A new Museum Glass
counter display.
• A comprehensive business
guide with advice from industry experts, business management, marketing tactics,
information on new custom
framing demographics, as
well as information on how to
use the new retail business
tools offered on Tru Vue’s
website that include articles,
easy-to-use e-blast templates, visuals, videos, and
other resources that help with
sales and marketing.
• A “Golden Ticket” for entry
into a raffle for business-focused prizes, such as a customized consultation from
Ken Baur, president of KB
Consulting. In addition, one
winner will receive two
professionally designed,
customized eNewsletter templates; and 10 raffle winners
will receive a $99 Museum
Glass gift certificate.
• Optium Museum Acrylic
demo kit that highlights product features and new sizes.
Custom framers can order a
free Portfolio and Golden
Ticket at: www.tru-vue.com/
GetMore. The raffle will be
conducted by online registration only, and winners will be
announced via the Tru Vue
Facebook page. Twice-aweek drawings begin May 7
and end on May 30. Everyone
who enters will receive a $5
Starbucks Card.
PAGE 14
NEW OWNERS
would do something together professionally as he
was a picture framer by trade
and I was a graphic designer.
I thought about it for three
minutes and then said, ‘Yes!’”
was in a perfect location right
in the center of a high-end
community and on a busy
street. Although the economy was still recovering we
had no problems accessing
capital so we both thought,
now is the time! I left a 9 to 5
job for the adventures of
business ownership and have
expanding into corporate art
sales.
Mike Wright, owner of
Mike Wright Gallery in Denver, opened the doors to his
3,000-square-foot gallery at
the end of November, 2013.
Located in downtown Denver’s LoDo neighborhood,
frameshop offers unique
Mr. Wright’s
products and services, such
building was
as frames that are made of
originally built
reclaimed and salvaged main 1888 and
terial, vintage frames, as well
has a sense
as some contemporary framof history. Mr.
ing, alongside a collection
Wright’s caof oddities—vintage signs,
reer is also
unique artwork, taxidermy,
long-standing.
etc. “What helps set us
“Over
the
apart from other businesses
years I have
in our community is that what
owned several
we offer is something that Elsie and Danny Arredondos, co-owners of
successful
you cannot find in any other Monarch Fine Art of La Jolla took over as
businesses
frameshop, appealing to a owners of the gallery in February of 2013.
locally,” he
different clientele.”
says. “All the
never looked back.
while, I have always had an
Monarch Fine Art of La
interest in art, though it has
Jolla, CA, opened its doors
“My goal for the gallery is been fairly casual. After the
in 1984 but is now owned simple, create a local pres- sale of my last company, I
and operated by Elsie and ence and build local clientele began exploring art more inDanny Arredondo who pur- to add to our already strong tensely and also started
chased the
painting, drawing, and began
business in
developing quite a few finFebruary of
ished pieces. I have also
2013
and
spent a lot of time in galleries
changed the
around the country. As I
name from
looked around, I did not
Monarch
see a lot of divergence from
Gallery to
the traditional gallery busiMonarch
ness model. That told me
Fine Art. The
two things: the traditional
2 , 2 0 0 model must be working O.K.;
square-foot
and there was room to try
gallery was Mike Wright, owner of Mike Wright Gallery,
some different strategies. As
already es- Denver, is pictured celebrating his gallery
the concept for the gallery
tablished in opening with director Sara Melzer.
evolved, I started identifying
the area, but
some of the elements I
the Arredondos have re- out-of-town client list.” As part wanted to incorporate, such
brandeded Monarch Fine Art of the rebranding, the Arre- as developing stronger gallery/
to help make it their own. dondos did a significant re- artist partnerships.”
“Owning an art gallery had model of the location and
always been a dream for my updated inventory to now
Mr. Wright stresses that
husband and I but we wanted only carry originals by their the gallery’s responsibility
to wait for the right time,” roster of artists. Also part to the artist and vice versa
Elsie says. “We were think- of the rebranding was to ex- is vital. “My business expeing post-retirement and when pand the gallery’s reach by rience has taught me that,
the economy improved. Then getting more involved with as a rule, long-term relationvery unexpectedly, Monarch the local merchants’ associacontinued on page 46
Gallery came up for sale. It tion and charity groups, and
ART WORLD NEWS
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NFL
APR14-Scott Jacobs page_Layout 1 4/23/14 12:20 PM Page 1
REDWOOD MEDIA GROUP
ACQUIRES & PARTNERS
WITH ART SAN DIEGO
SAN DIEGO—Redwood
Media Group (RMG), owner
of Artexpo New York, SOLO,
Decor Expo Showcase, Spectrum New York and Miami,
and the National Artist Conference & Art Show (NACA),
announces its acquisition of
and partnership with Art San
Diego. Eric Smith, president,
RMG, which will provide enhanced operational, marketing, and sales support, says,
“We’re looking forward to
building upon the successful
platform that is already in
place at Art San Diego. Due
to the structure of our company, we’re in a unique position to augment the show’s
team to assist and further develop Art San Diego.”
The contemporary art show,
holding its sixth annual event
November 6–9 in Bilboa Park,
features 80-plus exhibitors,
art talks, art labs, and a spotlight on artist and designers
program. Founded by Ann
Berchtold, show director, Art
San Diego provides a focus
on the city’s diverse cultural
art scene alongside a collection of international artists
and galleries. Ms. Berchtold
comments, “Eric Smith shares
my belief that the art show experience needs to be dynamic, highly experiential,
and break away from the
standard art show grid approach. In addition, we share
a similar hands-on management approach to running the
show—that serves to create
an enhanced experience for
both the exhibitors and visitors.” For Art San Diego, visit:
www.artsandiego2014.com;
for Artexpo, www.artexpo
newyork.com; for Spectrum,
www.spectrum-newyork.com,
www.spectrum-miami.com;
NACA, www.nationalartist
conference.com.
PAGE 16
SCOTT JACOBS OPENS OWN GALLERY
Scott Jacobs, known for his
Harley-Davidson paintings,
as well as his diverse range
of subject matter from wine
art to Marilyn
Monroe and
Elvis Presley
art,
has
opened his
own gallery.
Located in
upscale San Elijo Hills in the
north county of San Diego,
the gallery with studio and office space also represents
the new headquarters for
Scott Jacobs Studio, exclusive representative of Scott’s
work. “We chose this location when we fell in love with
the town about four years
ago,” says Scott’s daughter
Olivia who, along with her
younger sister Alexa and his
wife Sharon, all help in the
business. “We went for a
motorcycle ride and stumbled upon the quaint, East
Coast-themed town square.
In January, we were looking
for a warehouse to move the
gallery, but everywhere
we looked was depressing and not a
place we wanted to
work every day. That
was when my Dad
mentioned the cute
town, San Elijo, and if
the condo (above the
gallery) and retail location was still available,
he would buy it! This is
a perfect location for
us because there
aren’t any galleries in
the area, let alone a
custom frameshop.”
On February 5, exactly 36 years to the
day
since
Scott
opened his first gallery
at the age of 19, Scott
Jacobs Studio, Art
Gallery & Framing,
opened its doors. “The
whole reason we did
this was to get our company out of our home,”
says Scott. Even though
the gallery
was in a separate wing of
the house,
having people come to
see his work
could sometimes feel
like a loss of privacy.
“We are not expecting
tons of people to come
in the door. It is more a
showroom for people to
come from out of town
to see my work.” The Scott Jacobs with “In Your
1 , 2 0 0 - s q u a r e - f o o t Dreams,” the first painting for
gallery that also has two which his daughter Olivia modstudios where Scott and elled. Marking the 105th anniverhis daughters can work, sary for Harley-Davidson, it was
and an office for Sharon, also featured on the 2008 cover
is hung with over 110 of “Sturgis,” the official Sturgis
pieces, mostly prints motorcycle rally magazine.
and a few originals, as
well as Scott Jacobs Studio ited edition prints range from
shirts, puzzles, Franklin Mint $400 to $6,000, and the
plates, coffee mugs, hats, originals for $20,000 to
books, and more. The lim- $150,000. Two HarleyDavidsons from Scott’s collection of antique Harleys
take pride of place.
A view of Scott Jacobs Studio,
Art Gallery & Framing showing
a 1926 Harley-Davidson J that
Scott raced across the country
in 2012 in the pre-1930 Motorcycle
Cannonball Endurance Run.
As for his business in general, Scott says it’s busy. At
the time of this interview, he
was just off to Asia for VIP
events in Singapore, Bangkok, and Tokyo with Park
West Galleries who sell his
work at auctions on land and
at sea. In fact, it’s been so
busy that Scott says it’s
hard to keep up with demand for his paintings, in
part because they take him
so long. For instance, “In
Your Dreams,” shown
above, measuring 48 by 72
inches, took him 500 hours
to create—a lot of it because of the detail and accuracy required of the Harleycontinued on page 22
ART WORLD NEWS
APR14-Artexpo-pg1_Layout 1 4/23/14 11:37 AM Page 1
THE ADVENT OF THE
HIGH POTENTIAL
YOUNGER CONSUMER
STEVENS, PA—“With so
many unknowns, luxury marketers need to focus on the
customers that offer the best
prospects for growth both
now and into the future, and
that is the younger generation
of consumers on the road to
affluence. Marketers need to
understand their special
needs and desires and configure marketing and branding
strategies to attract their
loyalty," says Pam Danziger,
president of Unity Marketing,
specialist in luxury marketing.
She notes that business leaders are facing an increasingly
challenging environment
brought about by the cold
winter, continued weak
economic recovery, and other
factors, compounded by the
fact that luxury consumers
may have reached a tipping
point in which their desire for
luxury no longer exceeds the
price they are asked to pay.
Challenging times, she says,
call for changing business
strategies. A recent study by
Unity Marketing points to the
fact that marketers need to
build connections with young
affluents, ages 22 to 44
years, with incomes over
$100,000 that are more willing than their seniors to trade
up to luxury brands. One
characteristic of this younger
group is their penchant for
brands that reward them with
pride of ownership and send
a smart-shopper message.
Understanding this young
consumer and what they
value is critical to finding
growth in 2014 and coming
years, she says.
For more information, visit
the website: www.unity
marketingonline.com or
call (717) 336-1600.
PAGE 18
ARTEXPO & SOLO DRAW A BIG CROWD
Artexpo New York and SOLO
drew a large crowd of attendees during a three-day run
featuring approximately 280
exhibitors on Pier 94 in early
April. Decor Expo Showcase,
a newly introduced trade-only
component with about 20
suppliers of framing-related
products and two leading open
edition print publishers, also
attracted interest. Although
the number of art gallery representatives attending Artexpo
and SOLO seemed fewer,
designers and art consultants
were much in evidence, and
there were some OEMs
present. Exhibitors remarked
on the presence of international attendees, as well.
1996,” he said. “I introduced
large canvases, and despite
the high prices, they were
sold. By the end of the show,
NJ, who introduced a series
of Pop 3-D limited editions
that you look at through 3-D
glasses, said, “Four or five
galleries are interested in
carrying the work, and we
have had a couple of
commissions.”
Woody Slaymaker of
Slaymaker Fine Arts,
Chicago, said, “We started
selling half an hour into
the show—a dealer from
LA and one from Detroit
—and a big order to Norway—six nice orders in
the first two hours.” Slaymaker Fine Arts offers
original works on paper
David Schluss, left, whose artas well as on canvas. “I
work is shown, is joined by
don’t think the paper marRami Rotkopf, owner of Smart
ket is dead at all,” he said,
Publishing, Coral Springs, FL.
adding, “I prefer to sell
paper because when you
19 originals were sold of dif- are selling to a dealer who
ferent sizes and subject mat- has a frameshop, they can
ter. People loved the simple upsell the piece with custom
modern design of the scenes framing. In my opinion, every(including a large beach scene) thing looks better with a frame
yet appreciated the very com- on it. I can also personally
attest that painting on
paper is much more
challenging than on
canvas; It is far less
forgiving.”
Sales took place as soon
as the show opened. ADC
Fine Art of Cincinnati sold at
least 11 pieces on the first
morning of Ken Rausch’s bent
copper wall hangings that incorporate etching, paint, and
torchwork, with retail prices
from about $490 to $1,890.
Rami Rotkopf of
Smart Publishing,
Coral Springs, FL,
a returning exhibitor
after a two-year hiatus, said, “I am talking with several gallThe Thomas Kinkade
eries, and I am opbooth attracted a lot of
timistic. I think the
interest with the commarket is getting a
pany’s launch of Imprelittle stronger.” In
ssions, work created by
just the first hour of
Thomas Kinkade, some
the show he sold a Pictured at the Penny Lane Publishing booth, of it plein aire, and some
large piece by Isaac are, from left, President Zach Jones, founder under his pseudonym
Maimon from his Stephanie Jones and artist, TV personality,
Robert Girrard. “Peonew Renaissance and celebrity designer David Bromstad.
ple said, ‘Wow!’ And
series for $22,000.
they like it a lot,” said
plex technique and rich color. the company’s Tom McSamir Sammoun of Sam- People are happy to add Carthy. “We got good leads
moun Fine Art, Quebec, Can- these paintings to the com- with new galleries.” The 16
ada, met with a handful of new fort of their home, forgetting images are available as open
galleries—some that bought about the harsh winter editions on textured canvas
and some that will require fol- outside such as the one we retailing for $495 to $1,150,
low-up—but all in all he was just endured.”
framed.
pleased with the show. “This
was my best Artexpo since
J. Scott Nicol of Montvale,
ART WORLD NEWS
PRISMA FRAMES SOON TO
HAVE ONLINE ORDERING
FROM BELLA MOULDING
CHICAGO—Prisma Frames,
a line of seamless acrylic
frames from Bella Moulding,
will soon have online ordering
capability. Software is currently in development that will
be housed on the Bella
Moulding website, allowing a
framer to design a custom
Prisma Frame with their desired mix of color, shape, pattern, and clarity for a specific
piece of artwork. This tool, expected to be released by the
summer, will allow for subsequent direct online ordering of
the design. Consumers may
also use the design tool, and
will be prompted to visit their
local framer to place their
order. Presently, retailers
design their frames using
Prisma sample kits, and
place their orders with Bella
Moulding via e-mail, fax,
and phone.
The customizable frames,
designed with a focus on
residential and commercial
design-driven environments,
come in 46 colors, 19 uninterrupted patterns, nine shapes,
two finishes, and many
widths. Sizes range from 4
by 4 inches (inside dimension) with a 3/4-inch face
width, up to 48 by 96 inches
(outside dimension). Visit:
www.bellamoulding.com
and click on the Prisma tab
or call (888) 248-6545.
PAGE 20
ARTEXPO
At the Lyrical Fine Art
booth, artists Daniel Del Orfano, Tim Gagnon, and Ferjo
were on-hand to meet with
attendees and discuss their
newest work. Also, the art
of newly signed artist Joe
Berezansky was introduced.
James LaMantia of Lyrical
Fine Art, Hauppauge, NY,
says that the show could have
been stronger if more trade
people were in attendance. “I
still love to support the show,”
he said, “but we need to figure out how to get more galleries there. We continue to
hear from our peers that this is
becoming more and more of a
retail event.”
throughout the show at Los
Angeles-based Qart’s booth,
who presented the work of
various artists and were able
to sign up many people for its
online auctions. “I feel lucky
to be a part of Qart as they
are very connected with the
world of online auctions,”
Wiley said, “I am in a good
position to paint and sell
years’ absence, said, this used
to be a very busy trade show.
“Now I see a lot of private
collectors. We have also met
designers and corporate art
consultants.” Cynthia Shinn
of Shinn Fine Art, Annapolis,
MD, who featured a wall display of handblown glass in
the shape of colored stones
by Tim McFadden that sell in
groups of three
for $1,050,
said that although “trade
action was minimal, we made
sales. It is a
reflection of
the state of the
industry—and
it is not unique
to our industry—it is still a
tough go.”
Artist Ed Heck of The World of Ed Heck
stands amongst his whimsical, bold giclées. John Chester
of Wild Apple,
everyday with them. Working Woodstock, VT, noted that the
with Qart is wonderful and show was a good way to inthey did a very smart promo- troduce the company’s Printtion giving away almost on-Demand program to a new
4,000 pieces of art to have audience. “We met three to four
people that sign up for their potential larger customers, had
really good meetings with four
or five current volume framers
and introduced our new POD
program to some of our framers
and galleries,” he said. “They
were excited to hear about our
POD abilities. We also got good
new artist contacts. It is too
early to tell whether the return
was worth the investment.”
Much attention was drawn
by the appearance of Penny
Lane Publishing’s artist and
celebrity designer David
Bromstad, whose Flowers in
Unity collection of floral artwork debuted. Bromstad met
with attendees and hosted a
seminar on design, art, and
color titled
Splash of
Color! Afterward, he hosted a Q&A.
Zach Jones of
Penny Lane,
New Carlisle,
Ohio, felt that
for a first-time
e x h i b i t o r,
they did well
with around
30 pieces of At the Lyrical Fine Art booth President
art being sold. James LaMantia, third from the left, is
“It was our pictured with, from left, artists Daniel
first time at Del Orfano, Ferjo, and Tim Gagnon.
the show and
we had a great response,” he online auction site.” During
said. “It seemed to be a lot the show, Wiley was able to
of retail customers, but some gain two commissions.
galleries and frameshops attended. We did meet with a lot
Many sales at the show
of great people though and got were made to consumers.
to present some wonderful art.” Michael Joseph of artblend,
Fort Lauderdale, FL, returnArtist Marta Wiley painted ing to Artexpo after several
Belgian artist Peter Engels
exhibited for the first time
in New York this year and
brought many of his large
black-and-white portrait paintings of pop culture icons and
was on-hand painting in his
booth. Karin Schwithal of the
artist’s company said, “It was
an interesting show and we
made some good contacts
that we will follow up on. We
also debuted the sculptures
of Peter Engels at this show
ART WORLD NEWS
HalfPageStacked_Layout 1 4/23/14 10:55 AM Page 1
ART WORLD NEWS
PAGE 21
APR14-Arnot page_Layout 1 4/23/14 11:36 AM Page 1
ROMA LAUNCHES ‘LIVE
CHAT’ FOR CUSTOMERS
TO TALK ONLINE TO
INDUSTRY EXPERTS
WOODBRIDGE, Ontario—
Roma Moulding has
released Live Chat, allowing
users to have a conversation
live, online with members of
the moulding supplier’s customer care team known as
the Wizards of WoW.
“We are so excited to have
added Live Chat as another
means of creating personal,
emotional, connections with
our partners,” Roma Moulding’s Leader of Customer
Care Jo Anne Simons says.
“We are really proud of our
outstanding Wizards of WoW
here at Roma and we all look
forward to chatting with you in
regards to your moulding inquires.”
Roma is dedicated to creating
Wow online and Live Chat
represents its newest tool in
the Roma 2.0 experience
where the focus is on providing customers with a rich user
experience, including interaction, as in Web 2.0.
The way it works, is the customer goes to Roma Moulding’s website located at:
www.romamoulding.com. At
the bottom right of the screen
is a black line that says “Chat
with us,” and an open arrow
beside it. Click on the open
arrow. Enter the requested information into the fields and
click “Start the chat.” The customer begins chatting with a
customer service representative, who answers their
Roma-related questions.
PAGE 22
SELLING AN ‘ECLECTIC’ MESSAGE
The ability to convey
ters how the art reto art buyers, both
lates to you.” The
private and corposame goes for designrate, the message
ers, she says. “They
that it is aesthetically
guard their clients with
exciting to mix contheir opinions, but
temporary, abstract,
they don’t restrict
and traditional art
them. A couple of
within a home or
weeks ago a designer
business setting can
came in ahead of
increase a gallery’s
the client who wanted
sales. “It is all about A contemporary abstract of land by Christian paintings for their new
an eclectic move- Nesvadba, oil painting, 47 by 31 inches.
home, and he selected
ment in art today,”
a group of works that
according to Vicki Arnot, co- and whether it will make you represented everything from
owner with her husband want to come home to sit abstract to traditional, ImpresPeter of Arnot Galleries in down in front of it with a sionist, and Expressionist. He
Manhattan. “It used to be glass of wine, or ask your showed me the rooms in the
that a husband and
client’s home on his
wife had to decide
iPad so we could get
whose taste would
an idea of the scale of
form their art collecthem, and how the art
tion. But today, everywould work. This parone gets what they
ticular client had an
want because it is
open mind, and I think
in vogue to have
that is the wave of the
an eclectic collection.
future.
What matters is what
you are passionate
“Our
philosophy
about.
has always been to
have something for
“So when someeveryone, with every
one comes to the
style and in every price
gallery, I always say, A traditional scene by Edouard Leon Cortès,
range. And I think that
not to worry about “Porte St. Martin,” oil, 22 by 18 inches.
is a good mantra for
the style, just care
a gallery.” For more deabout whether the painting friends over to talk about it. tails, visit: www.arnotgallery
brings emotions out in you— In today’s world, it only mat- .com or call (212) 245-8287.
SCOTT JACOBS
work, and I can’t
paint any faster!”
Davidsons. As a result, he
has been buying back paintings he created and sold a
long time ago. In the last
couple of years, he has
bought back 21 paintings
that he did in the early to
mid-’90s, paying twice what
they were sold for at that
time. “We are constantly
looking for them, and if they
are in the right price range
and also in good condition,
we will consider it. I love my
To reach the
Scott Jacobs
Studio, Art Gallery & Framing,
San Elijo Hills,
CA, telephone
(760) 510-9913;
or visit the website located at:
www.scottjacobs
studio.com or go
to: www.facebook
.com/scottjacobs
studio93.
Scott and Sharon Jacobs with their
daughters Alexa, left, and Olivia.
ART WORLD NEWS
ART WORLD NEWS
PAGE 23
MAR14-Panel Discussion page 1_Layout 1 4/23/14 12:21 PM Page 1
TRU VUE INTRODUCES
SMALLER SIZES
FOR OPTIUM
MUSEUM ACRYLIC
MCCOOK, IL—Responding to
market demand, Tru Vue
has added three new sizes
of 3.0mm Optium Museum
Acrylic to its extensive line
of premium glazing options.
These smaller sizes are the
most popular with independent custom framers, who
have been showing an increased interest in Optium
Museum Acrylic. It is now
available in the new sizes of:
24 by 36, 32 by 40, and 36
by 48 inches. These sizes
were developed to improve
framer yield, and make it
more efficient to use Optium
Museum Acrylic on the frequent smaller sized projects.
The larger sizes are still
available: 40 by 60 and 48
by 96 inches.
“Optium Museum Acrylic is
quickly becoming the glazing
of choice for museums, and
many independent custom
framers have found it to be
the perfect solution for
projects that call for the lightness and safety of an acrylic,
but also want the anti-reflective, anti-static, durability, and
conservation-grade protection
that only Optium Museum
Acrylic can provide,” says Joe
Maxwell, VP of distribution
sales. Optium Museum
Acrylic offers an almost
invisible finish with its antireflective, anti-static coating,
along with 99% UV protection. It is designed to be
strong, durable, and scratchand shatter-resistant and to
be a great option for large
and small projects, especially
when safety is a concern, in
high traffic areas, or for a
valued piece when reflectionfree viewing and conservation
grade are important. For more
information, visit the website:
www.tru-vue.com.
PAGE 24
THE BUSINESS OF FRAMING
Opportunities for retail
framers and key drivers to
improve their business were
recently explored
by industry experts.
In introducing the
Panel Discussion
and Industry Breakfast at the WCAF
Expo in Las Vegas,
moderator
Jay
Goltz, founder and
CEO of the Goltz
Group, Chicago, Jay Goltz.
said, “We are talking about opportunities in the
industry to move ahead. We
believe everyone is passed
the recession, and it is now
what it is—and we all have to
adapt to where we
are.” Bringing their
expertise to the
table were panelists Ken Baur of
KB Consulting, offering guidance on
profitable picture
framing, and owner
with his wife Pat of
Framing Concepts Ken Baur.
in Chesterton, IN;
Felice Davis, managing director of Chicago Art
Source, the Goltz Group;
and Jim Parrie, owner of
Millennial Technologies &
Consulting
International,
Covington, LA, a consulting
firm to high volume framers,
retail chains, and manufacturers worldwide.
Setting the correct pricing
to ensure that a frameshop
makes the money it needs
to make for all its hard work,
effort, and great design is
crucial to its viability, Mr.
Baur told the packed audience. Sometimes, he says,
framers do not know how to
translate new information
into the pricing system in
their computers, and are
therefore more likely to
discount at the point-of-sale
by going to the default price
setting. It can result in a job
being as much as 18%
under-priced.
“And this can
make an enormous difference to a
business. People need confidence in their
pricing so that
they don’t reduce the price
at the point-ofsale to save a sale.”
The second thing that
would help a lot, he says, is
to understand that only 8% of
Felice Davis.
all people in the U.S. choose
custom framing. “So the idea
of using traditional marketing
is pretty ineffective.” But Internet marketing has leveled
the playing field, where a
frameshop uses Facebook
and ties that into its business and website. Client focused items about customers that people want to see
works well, he said. “This
will spread to other people
through word-of-mouth.”
Also do a monthly newsletter
that brings people back to
your website, he suggested.
“The people that are left in
the industry are working
aggressively, and seeing
great results. There is much
greater awareness that these
are the things we need to do
to be successful.” Jay Goltz
added that retailers attending
the WCAF Expo are saying
they took classes that have
made a big difference. At this
year’s show, Mr. Goltz’s
classes included “The Goltz
Standard: Pricing Strategies”
and “Conquering Cash Flow:
Understanding Critical Elements;” and Mr. Baur presented
“Things
Your
Accountant Won’t Tell You
About the Framing Business” where he walked attendees through profit margins, pricing, salary costs,
and more. “There is a shift to
the idea that we need to be
business people,” Mr. Baur
commented. “It is a balance
between that and design.”
Jim Parrie.
Panelist Felice Davis went
on to talk about the changing
face of sourcing art for customers: corporate, commercial, and some residential.
“Five years ago, they just
wanted big and beautiful and
didn’t mind so much what it
cost. Now they know what
it costs because of the Internet.” She said nowadays
these customers focus on
price, looking for supercheap art, yet it takes the
same time to put a cheap
piece of art in a room setting
or lobby as a more expensive
piece. “So we have to rethink where we put time and
energy in. We have got new
vendors and new substrates,
such as bamboo and aluminum. We have to find the
ART WORLD NEWS
MAR14-Panel Discussion page 2_Layout 1 4/23/14 12:23 PM Page 1
FRAMING FABRICS
REACHES OUT TO
GALLERIES VIA NEWLY
DESIGNED WEBSITE
LOS ANGELES—Framing
Fabrics, a division of Neuberg
& Neuberg Importers Group
Inc., in business over 30 years,
has revamped its website:
www.FramingFabrics.com to
better present its extensive
lines of fabrics and liners that
are designed for higher-end
custom framing. The site now
features a picture of each of its
almost 400 different fabrics, 35
different liner profiles and accessories to complete a fabric
wrapping task, along with information, design notes, and ordering information. As Larry
Neuberg, president, says, “The
pictures tell a story of what we
do for galleries, interior designers, and custom frameshops.”
Mr. Neuberg is particularly interested in reaching out to galleries and designers to help
them upgrade their framed art
with custom-made fabricwrapped mats and liners. “If
they want to replace components of an existing frame, we
can help them do that. If a
frame has a paper mat and
they want to change it out for a
linen or silk mat to give more
perceived value, they can give
us the mat size and we will
custom wrap the mat with any
of our fabrics. If you want the
frame to look rich and beautiful
you need a fabric element. It is
a way of up-selling.” The company’s line of 20 different patterns that include silk, cotton,
suede, and linen are available
in a full range of colors and can
be ordered with horizontal or
vertical grain. Its liners come in
7 profiles: French Bevel, Mat,
Reverse, Scoop, Shadow Box,
Tapered, and Wedge. Its Fabric
Sample Book and handwrapped fabric corners are
available online or by calling.
Visit: www.FramingFabrics.
com or call (800) 832-2742.
PAGE 26
BUSINESS OF FRAMING
brand. If I say ‘Apple stores’
or ‘Victoria Secret,’ there is
a brand image.” You start out
with the vision and brand because that affects pricing,
employees, and so on. When
considering investing in the
business, realistic expectations are needed. For instance, when choosing a
matcutter to invest in, ask
yourself if you are going to
cut 50 mats a day or 100. In
making the decision, look at
waste. The higher yield might
not be worth it because of
waste. Make careful calculations before investing in
equipment, he advised.
someone. Things like good
signage, new lighting and
carpets also help. “Out of 75
stores you go into, how many
frameshops look modern,
clean, inviting, and professional?” he asked. Ken Baur
said more than there used to
be. When offering his services through KB Consulting,
he goes into frameshops that
are looking to improve.
best possible way to get art
on the wall, and it is challenging. We work with local
artists to do an original and
we reproduce it on a substrate, and then the artist
goes back in to enhance it,
so it is an original—and it is
at the price point the customer wants.” This way, she
said, “We can still put beauIt was agreed that out of
tiful art on walls, but adapt so
75 frameshops, about 25
the customer is happy with
look great, approximately one
the price point.” Ms. Davis
third. The importance of
said it is necessary to know
framers displaying their talwhen to walk away from a
ent and their best work in
project. “If the customer
the shop, as well as creating
wants a project at a price that
And what is your exit strat- a great environment, was
doesn’t make sense to us, egy? he asked. The frame- stressed. Jim Parrie noted
then we pass on that job.” shop, for the average framer, that car dealerships display
The relationship with
their most exthe artist is very imporpensive cars
You have to have a three- to fivetant, also. They, of
at the front of
course, need to make
the
showyear business plan and know
a living, and some are
room and the
where you are going, how to
going online and putless expenting their work out
sive at the
invest, the average ticket price,
there. When people
Car
cash flow... Randomness will affect back.
know they can get it
dealerships
the pocketbook.
—Jim Parrie
for less from the artist
tend to have
that is where they will
beautiful
go. “But we keep a
showrooms.
firm relationship with the is your retirement. Do you “There is a reason why comartists and keep a handle on have a 401k? Can you make panies are spending millions
what they are doing out there yourself obsolete in your of dollars fixing up their
on the Internet, on their web- business and step back and stores—because it works.
sites and social media, and retire, or can you sell the And this applies to us too,”
have a discussion with them business? “If you can’t do ei- said Mr. Goltz.
about this.” Communication ther, you will be a slave for
is the key, she noted.
ever and framing until you are
An encouraging note was
90.” Work backwards, he that Mr. Goltz said 15 years
Panelist Jim Parrie took up suggested, and see how you ago when business classes
the discussion, talking about are going to get there. Ask were offered to attendees at
the importance for a frame- such questions as: Do you the West Coast Art & Frame
shop to have a three- to five- want to pull out $20,000 a Expo, people would say,
year business plan, a plan for year from the business and “Why do that?” and perhaps
internal investment, and an have someone else run it? Or six would show up. “Now, all
end game. Regarding the do you want to sell your the business classes are full
business plan, how else, he frameshop? At this point, Jay up. We won the argument of
asked, do you know where Goltz noted that about 90% whether this is a business or
you are going? “You have to of frameshops don’t get sold. an art endeavor. It is 50%
know where you are going, He said that inventory, includ- business and 50% art. Peohow to invest, the average ing art and mouldings, as well ple are engaged. They get it.
ticket price, cash flow.” Ran- as equipment, may only fetch They can’t put their head in
domness, he said, will affect pennies on the dollar. Opti- the sand and say, ‘I am an
the pocketbook. “Start off mally, you need a viable busi- artist.’ The business has got
with what is your vision, your ness that you can sell to the respect it deserves.”
ART WORLD NEWS
APR14-news-PPFA-pg1_Layout 1 4/23/14 12:09 PM Page 1
PPFA WINNERS
2014 PPFA INTERNATIONAL WINNERS
Winners of the Professional the competition by artist
Picture Framers Interna- Nhia Lo. First place went
tional Framing
Competition
tell the stories
behind their
w i n n i n g
pieces, as well
as the creative process.
The
PRINT
and
OPEN
framing competition was
held
during
the
PPFA
2014 Annual
Convention,
that ran concurrently with First Place in the PRINT category was
the
West awarded to Bonnie Detering of Art
Coast Art and Incorporated, located in San Antonio, TX.
Frame Expo in
Las Vegas earlier this year. to Bonnie Detering of Art
Winners of the competition Incorporated, San Antonio,
were chosen from a pool of TX. “I always try to make
PPFA Chapter level compe- the art the entire focus of
the framing by choosing
titions.
materials that are in keeping
During the WCAF Expo, with the type of art it is,”
attendees were able to view Ms. Detering says.
the entries at the PPFA’s
“I also try to make the
booth and voted for the
Popular Choice entrants. matting and framing become
Winners were announced a part of the art by blending
during the “Competition colors and textures toCelebration”
reception, gether, as well as playing on
elements in the art. This
sponsored by Tru Vue.
helps to extend the art outward. The quilted frame that
Print Category
I created, for instance, started
In the PRINT category, all out silver but I toned it with
participants framed the wood dyes to mimic the
same piece (a Pa Ndau, or blended tie-dyed fabric coltraditional Hmong flower ors. This win puts me back
cloth), which was a needle- on top as a framer in my
work created specially for area and gives me somePAGE 30
thing to look forward to next
year. I’m always pushing
myself a little harder each
year to come up with something creative and totally different.”
Alan Abeyta, CPF, of
Framin’ Works, Phoenix,
AZ, took home second
place. Boris Smorodinsky
and Jay Gallo of Striving
Artists, Chatsworth, CA,
were awarded third place.
First Honorable Mention
went to Glenn Renick, Fastframe of Lakeville located in
Lakeville, MN. He also won
a Judges Award, sponsored
chosen for the competition,
Mr. Renick did research
before approaching his framing design.
“Since Pa Ndau is a folk
art identifiable by core visual
elements of layered bands
of appliqué, geometric shapes that are tilted and superimposed on contrasting
squares, lines and dots, spirals, and crosses, I wanted
to create a framing presentation using a folk art style
frame and incorporating
some of these identifiable
elements as they exist in
this particular piece of art,”
he says.
Various materials were
used in the
creation
of
his design including unfinished, rough
cut
khaya
(African mahogany) for
the frame with
light walnut
for inlays; with
a Danish oil
finish. All matboards
are
In the PRINT category, First Honorable
Bainbridge
Mention, Judges Award for Hand Crafted
100% cotton
Frame and Liner, went to Glenn Renick of
rag museum
Fastframe of Lakeville in Lakeville, MN.
boards. These
were
only
by Vermont Hardwoods, for used as substrates. The artHand Crafted Frame and work support board is a
Liner. In an effort to respect Bainbridge 100% cotton rag
the tradition and history
of the genre of artwork
ART WORLD NEWS
PPFA WINNERS
PPFA WINNERS
and Third Honorable Mention went to Trevor Yates,
CPF, and Jenny Yates of
Just Frame It, Gladstone,
Queensland, Australia. The
Berkman Award, sponsored
by the PPFA, for Fine Handcrafted Frame and Simplicity of Design, was awarded
event, held in Minneapolis,
Mr. Wallenberg’s submission took home the Blue
Ribbon and also the Popular
Choice Ribbon.
Mr. Renick
included Frank’s
Fabric Adhesive for liner and
mount board
wrap. Of his
win, he says,
“Because the
PPFA competition is evaluated
by Master framers and is so The Judges Award in the PRINT
d e m a n d i n g , category was won by Mark Wallenfang,
and it is the Shooting Star Photo & Custom Framing.
only one that Mr. Wallenfang also won High Point First
takes
into Time Entry and Popular Choice Award.
account
all
aspects of framing, including to David Greene, CPF, of
preservation practices, ma- Alley Cat Arts, Portland, OR.
terials, design, and craftsmanship, I am really proud of
The Judges Award, sponthe recognition these awards sored by Frank’s Fabrics,
represent.
for Best Use of Fabric
went to Mark Wallenfang,
“For me, this is an indica- Shooting Star Photo and
tor to my customers that my Custom Framing, Appleton,
shop does high quality work WI. Mr. Wallenfang also won
and that their projects will the High Point First Time
be completed with the proper Entry and Popular Choice
attention and care they de- Award, sponsored by Picture Framing Magazine.
serve,” he says.
After winning the Wisconsin
Second Honorable Men- Chapter of the PPFA’s antion went to Mike Kadlec, nual print competition during
Woodland Art, Faribault, MN, the Upper Midwest fall
First Place was taken
home by the Yateses of
Just Frame It in Australia.
The entry also won a
Judges Award sponsored
by Larson-Juhl for Shadowbox Design and Execution.
museum mat covered with a
thin layer of polyester batting and the background
mount board is a cotton fabric, hand-wrapped Bainbridge 100% cotton rag
museum mat.
Glazing is Optium Museum
Acrylic from
Tru Vue.
PAGE 32
Open Category
In the OPEN category of
the International competition, framers were free to
frame items of their own
choice, with full artistic
freedom.
the job began to change
considerably after I enquired
about their origin,” he says.
“She began to tell me
the story of the photos and
how they were of her grandfather and workmates taken
at a coal mine company
where they worked for
years. Not long after the
images were taken, her
grandfather was tragically
killed in a mining accident.
After his death, his workmates banded together,
constructed, and presented
to his widow and young
family, a custom-made case
containing a mine safety
lamp.”
Mr. Yates used this as
the centerpiece of the shadMr. Yates says that his owbox that he created and
entry was inspired by a per- included a personal letter,
written by the
grandmother to
add a new dimension to the
project for the
family and its
future generations. “The letter was sealed
in a Ragmat
envelope,” he
says. “Although
not incorporated
in the original
design of the
case, a time
capsule
has
Trevor Yates, CPF, and Jenny Yates
been included
of Just Frame It were awarded First
within the case.
Place in the OPEN category, as well as
The letter is sethe Judges Award, for their entry.
curely stored insonal request from a cus- side the capsule with access
tomer. “A client brought in from underneath the top.”
two images for her grandcontinued on page 34
mother to be framed, and
ART WORLD NEWS
PPFA WINNERS
PPFA WINNERS
Mr. Yates used several
moulding profiles together,
with some manufactured
from scratch, to form the
case. “Although the miner’s
lamp appears to be surrounded by coal, it is actually a two-piece polyester
resin conservation mount
that has been moulded from
authentic coal. If required, the
miner’s lamp can be removed
from the case.”
This is not the first year
the Yateses have won the
competition. “We have been
lucky enough to have
claimed a first place for
the last three years running,” he says. “Winning
awards is certainly good
exposure for our business
as it reminds customers that
they can feel secure in knowing
that we frame to
the highest conservation level.”
Mike Bettmann, CPF,
of Colorado
Frame Company Lakew o o d ,
located in
Lakewood,
CO.
The
J u d g e s
A w a r d ,
sponsored
by FrameReady by
S o f t To u c h
Solutions,
for Imagination: Artistic
Design,
Creativity
and Presentation went to
Micah Paul Bolton, owner of
Micah Paul Creative, Pine
Grove, CA. Mr. Bolton also
won the Popular Choice
Award, sponsored by Picture
Framing Magazine.
Second Place
went to Bonnie
Detering of Art
Incorporated,
San Antonio, TX;
and Third Place
went to Russ
Wood of Grey Owl
Framing, Lake- Shown is Bonnie Detering of San Antowood, CO. The nio, TX-based Art Incorporated’s SecHigh Point First ond Place win in the OPEN category.
Time Entry award
His submission started
was given to custom framer
Aaron Machado, located in with a strong piece of art.
“The inspiration for the
Modesto, CA.
piece was the beautiful artHonorable Mention went to work itself,” Mr. Bolton
PAGE 34
Micah Paul
Bolton of Micah
Paul Creative’s
submission in the
OPEN category
winning the
Judges Award for
Imagination, as
well as the Popular Choice Award.
Mr. Bolton
framed a skateboard with a
painting by Sylvia
Ji. The frame also
features spikes
along the inner
border with handembossed leather.
says. The art is a skateboard, hand painted by an
amazing artist named Sylvia
Ji. I wanted to design a display that did the art justice
—as if the art spread to the
frame like an infection and
created itself. Framing is not
something that should be an
afterthought. It should look
like the artist themselves
created it, as well as the art—
as though it is one cohesive
collaboration.
“There were quite a few
materials used for this
project,” Mr. Bolton says.
“The webs on the design
were created in Adobe
Illustrator and were laser
cut from 1/8-inch green
Plexiglas. The frame was a
Roma Lavo moulding and
the inner frame was a reverse cut Nielsen Vivids
aluminum moulding. The
spikes were anodized dark
gray steel. My favorite part
of the framing design is the
fabric—an embossed/hand
tooled effect leather. We
also used Tru Vue’s UV
acrylic for the glazing.”
Mr. Bolton feels that his
win in the competition helps
to establish his new business in his community, as
well as in the industry.
“This win means a lot to
my business. I was just a
regular guy trying to get his
custom frameshop off the
ground, and now thanks to
the exposure at the WCAF
Expo and the prestige of the
PPFA win, I am known by
a lot of people in the industry overnight. I have had a
lot of new opportunities presented to me because of
the piece I did as well.”
Judges for the competition were Fran Gray, MCPF,
who served as head judge in
the International OPEN
Competition; with judges
Ken Link, CPF; Marianne
Pruitt, CPF; and secretary
Sarah Adams, CPF. Joyce
Michels, MCPF, served as
head judge in the International PRINT Competition,
with judges Robin Gentry,
MCPF, Sarah Beckett, MCPF,
and Linda Pujo, MCPF, who
served as secretary. The PPFA
Competition Board is chaired
by Linda Pujo, MCPF; with
Linda Wassell, MCPF, and
Fred Horton, MCPF.
For details, contact the
Professional Picture Framers
Association at (800) 7629287 or visit the website located at: www.ppfa.com.
ART WORLD NEWS
APR14-NewFram-pg1~revisedto2pgs_Layout 1 4/23/14 2:53 PM Page 1
NEW FRAMING PRODUCTS
Larson-Juhl Introduces Murano
Larson Juhl, located in Norcross,
GA, introduces the
Murano collection
of profiles combining warm silver, rich
burnt umber, and
charcoal tones. For
further information,
call (800) 2214123 or visit the
company’s website
located at: www.
larsonjuhl.com.
Framerica Presents BW27000
Framerica, Yaphank, NY, introduces BW27000, a designerfriendly profile measuring 3/4 of an inch wide to 1 inch
high. For more information, telephone (800) 372-6422
or visit the website located at: www.framerica.com.
Roma Moulding’s Ramino Collection
Albin
Products
And Picture
Perfect
No-Wire
Hanging
Systems
Fletcher Business
Group, East Berlin,
CT, introduces a line
of Albin Products and
Picture Perfect NoWire Hanging Systems
that
add
decorative value to
finished artwork. Call
(800) 843-3826 or go
to the website: www.
fletcher-terry.com.
PAGE 36
Roma Moulding, Woodbridge, Ontario, presents the
Ramino collection of treated ayous wood moulding with
scooped profiles available in satin black, formal black, formal white, and espresso lacquer. For further information,
telephone (800) 263-2322 or go to the company’s website
located at: www.romamoulding.com.
ART WORLD NEWS
APR14-NewFram-pg2~revisedto2pgs_Layout 1 4/23/14 12:05 PM Page 1
NEW FRAMING PRODUCTS
The Basic Collection from Wall
Wall Moulding & Associates, Brownwood, TX, presents its
Basics Collection, a new line of MDF mouldings with a scratch
resistant PVC coating making them very durable. For more
details, call (800) 880-9315 or go to: www.wallmoulding.com.
Max Debuts MaxEssentials II
Max Moulding of Los
Angeles introduces
MaxEssentials II, a
collection of
26
new
functional
profiles including
floaters in
10 finishes:
silver foil,
gold foil, matte black, matte white, taupe, espresso,
silver with black lip, matte black with silver lip, matte black
with gold lip, and espresso with silver lip. For more information, call (800) 282-9966 or visit: www.maxmoulding.com.
Country Colors by Arquati Debuts
Tru Vue’s New Glazing Displays
Universal Arquati, Santa Clarita, CA, debuts Country Colors by Arquati, a colorful collection of moulding available in
12 colors from traditional to contemporary. For further
information, telephone (800) 668-3627 or go to the
company’s website located at: www.universalarquati.com.
Tru Vue, McCook, IL, has updated the Glazing Choices
Counter and wall displays used by framers to show customers the features and benefits of framing with Conservation Clear and Museum Glass. Call (800) 282-8788 or go
to the website located at: www.tru-vue.com.
PAGE 38
ART WORLD NEWS
APR14-Legal Issues prices-chart page 1_Layout 1 4/23/14 12:01 PM Page 1
LEGAL ISSUES
DMCA TAKEDOWN? NOT WITHOUT A REGISTRATION
by Joshua Kaufman
idea what people were post- have received a DMCA take- no liability to the copyright
A recent court ruling has ing and that there was no down notice and are taking owner for the posted infringprovided yet another reason way for them to know, with down the UGC.
ing material, nor to its custo register your copyrights hundreds of thousands or
tomer for taking down the
sooner than later. One of millions of UGC postings,
Their customer then has material.
the most effecwhat was con- the opportunity to do nothing
tive ways of proThe DMCA takedown
tained in them. at all, and the work remains
tecting
your
The copyright down, or files a Counter- has been effective, although
copyrights is a
owners argued Notification Letter claiming it certainly has frayed at
takedown under
that the Internet non-infringement. The con- the edges, when dealing
the Digital Millencould not be a tents of the Counter-Notifica- with mass infringements
nium Copyright
marketplace for tion Letter are also very where the courts have
Act (DMCA) (17
infringing goods specifically laid out in the ruled that for each infringeU.S.C. § 512).
with the hosts DMCA. Upon receipt of the ment a separate DMCA
The DMCA was
being free from Counter-Notification Letter notice is to be provided.
the Web host notifies the Thus in certain recent cases
an outgrowth of
any liability.
copyright owner that a courts have required huna compromise
between Web
The compro- Counter-Notification Letter dreds of thousands of
hosts and copy- Joshua Kaufman.
mise that was has been received and if the takedown notices to be
right
owners.
reached and set copyright owner does noth- filed, but that is an issue
Pre-Internet, the publisher out in the DMCA was quite ing the work at issue would for another day. The issue
linking DMCA
of content, be it in a news- simple, that
takedowns
paper or magazine, was li- if a copyand copyright
able for copyright infringing right owner
Under the Copyright Act there is a
registrations
matter which appeared in felt that his
prerequisite that before filing a
stems from the
their publications. With the or her copycopyright infringement lawsuit, that a
fact that the
advent of the early Internet right were
copyright
bulletin boards, websites being
inU.S. created work must be registered
owner has only
provided users the ability to fringed upon
with the U.S. Copyright Office.
between 10 to
upload material, also known on a web14 days to
as user-generated content site
they
file suit in order
(UGC). The result was a would send
flooding of photographs, a Takedown Notification be put back up on the site. to keep the allegedly infringHowever, if the copyright ing works off the website
music, and text being up- Letter to the website.
owner within 10 to 14 days after a counter-notification
loaded to the Web.
The statute provides in files suit against the alleged has been posted. Under the
Unfortunately a signifi- detail what the Takedown infringer the material would Copyright Act there is a
cant part of the UGC being Notification Letter must not be put back up and would prerequisite that before
uploaded was infringing, and contain. Upon receipt of a remain off the site during the filing a copyright infringement law suit that a U.S.
the
copyright
owners proper Takedown Notifica- pendency of the litigation.
created work must be
looked
to
the
Web tion Letter, the website is
If the Web host followed registered with the U.S.
hosts/websites for relief on notice of the claim and
and attempted to hold the they are required to “expe- the DMCA procedures (i.e. Copyright Office. There is
Web hosts/websites liable ditiously” take down the al- registered a DMCA agent a massive schism in court
for the infringing UGC. The legedly infringing material with the copyright office, es- opinions by what is meant
websites understandably and to send a notice to their tablished Takedown, and recontinued on page 42
claimed that they had no customer saying that they peat infringer policies) it has
PAGE 40
ART WORLD NEWS
LEGAL ISSUES
REGISTRATION
the thousands of dollars just
to be able to get into court.
by “copyright registration.”
There are two camps: The
Application Camp, one
which holds that simply filing the application with the
appropriate fee and deposit
material is sufficient in order
for the court to have jurisdiction and a case to proceed; and the Registration
Camp, which says no, you
actually have to have the
final copyright registration
back from the Copyright
Office.
If you do not already have
a registration in place, when
you wish to file suit in a
DMCA Take Down situation
and the case is brought and
you are in a registration jurisdiction, you will have to
wait and as a result you will
be precluded from having
the disputed material remaining down during the
pendency of any litigation.
With the current backlog at
the Copyright Office, you
would probably still be precluded even if you filed on
an expedited basis, as there
is a very good chance you
would not get the necessary
registration back within the
10 to 14 days. Although it is
possible, it is just not likely.
This situation recently came
up in Schenck v. Orosz, in
the U.S. District Court for
the Middle District of Tennessee. The Sixth Circuit,
whose decisions control
Tennessee, has not yet addressed the issue of
whether the registration or
application approach is to
be adopted. So the trial
court in this case looked at
other district court judges’
rulings and determined that
it was going to follow the
registration rule.
The problem is it can take
anywhere from six weeks to
six months, depending on
the nature of the work and
the backlog at the Copyright
Office, to get an actual registration from the Copyright
Office. While there is a provision for expediting the application process (Caution:
It is not always available if
there is a significant backlog
in the Copyright Office) it
takes from a week to a couple of weeks in order to accomplish. The other aspect
is cost. A basic e-filed application fee to file online for a
copyright registration is
$55. To expedite registration of a work, there is an
additional surcharge of
$800, in addition to the
basic $55, for a total of
$855 dollars. That would be
per published work, therefore, if you are dealing with
a number of infringing works
the filing fees will, instead of
being a de minimis amount
of money, could end up in
PAGE 42
It did not allow the suit to
proceed as to the works
where there was not already
a registration in hand, and
denied providing the plaintiff
with the DMCA benefit of
Registration, recordation and related services
Fees ($)
1. Registration of a standard claim in an original work of
authorship:
Single author, same claimant, one work, not for hire ........35
All other filings ............................................................55
Paper Filing (Forms PA, SR, TX, VA, SE, SR) .....................85
2. Registration for a group of published photographs,or an
automated database that predominately consists of
photographs and updates thereto:
Electronic filing ...........................................................55
Paper filing ................................................................65
3.
Registration of a claim in a group of serials
(Form SE/Group) (per issue, minimum 2 issues ....................25
4. Registration of a correction or amplification to a claim
(Form CA) ....................................................................130
5.
Certification of other Copyright Office records,
including search reports (per hour) ..................................200
6. Estimate of search fee (credited to search fee) ....................200
7. Restoration of document, including a notice of
intention to enforce (single title) .......................................105
8. Additional titles (per group of 1 to 10 titles) .........................35
9. Recordation of a designation of agent to receive
notification of claimed infringements under
§512 (c ) (2) .................................................................105
Special Services
1. Appeals:
First appeal (per claim) ..............................................250
Second appeal (per claim) .........................................500
2. Copying of Copyright Office records by staff:
Photocopy (black & white, 8 1/2 x 11)
per page, minimum $12 ............................................0.50
Photocopy (black & white, 11 x 17)
per page, minimum $12 .................................................1
Photocopy (color, 8 1/2 x 11)
per page, minimum $12 .................................................2
Photocopy (color, 11 x 17)
per page, minimum $12 .................................................4
CD or DVD ..................................................................30
Flash Drive ..................................................................30
Special handling fee ...................................................800
Special handling fee of a recordation of a document ........550
Full-term retention of a published deposit........................540
Compiled by Joshua Kaufman
ART WORLD NEWS
LEGAL ISSUES
REGISTRATION
the takedown and thus permitted the defendants to
keep the allegedly infringing
works up during the pendency of the litigation. Also,
if your works get infringed
upon in China, it is likely that
infringing work will find its
way on to: www.alibaba.com
or on to: www.Aliexpress.
com, the largest e-Bay type
sites in China. To use their
takedown procedures you
will need to have a registered copyright and the registration number.
It is highly recommended
that one registers one’s
PAGE 44
copyrights prior to releasing
the material to the public or in
copyright terms, “published.” Any time the work is released to the public it can be
With the e-filing fee of
only $55, and the completion of a relatively simple
application, there is no excuse for all works not to be
It is always highly recommended that
copyrights are registered prior to
releasing the material to the public.
infringed upon and the key
benefits of copyright registration attorneys’ fees, statutory
damages (up to $150,000),
the right to file suit or quickly
get an injunction and to get
DMCA protections will all be
lost unless a registration has
been timely filed.
registered with the Copyright Office in a timely manner. If you care about your
copyrights and want to protect them, registering them
prior to publication is a must!
The Web address is:
www.copyright.gov.
Joshua J. Kaufman, Esq. is
a partner in the law firm of
Venable, LLP, and Chair of
their Copyright & Licensing
Group. He is one of the
country’s foremost attorneys in art, copyright, and
licensing law. Mr. Kaufman
has published more than
200 articles, co-authored
several books, and is a
regular lecturer on various
topics in the Art Law and
Licensing fields. Mr. Kaufman is also an adjunct law
professor at American University Law School where he
teaches Art Law, and is
counsel to the Art Copyright
Coalition. E-mail him at:
[email protected] or
call him at (202) 344-8538.
ART WORLD NEWS
ART WORLD NEWS
PAGE 45
NEW OWNERS
NEW OWNERS
ships are more satisfying
and rewarding. I see my job,
first and foremost, as being
the business arm of the
artist. My goal is to develop
the marketing and sales for
an artist so that they can live
comfortably by producing
art, and not have to have an
outside job. I would love it if,
10 years from now, each
artist tells me that the best
thing they ever did for their
career was to join forces
with me.”
Many gallery and frameshop owners are finding that
there can be some issues
that come up quickly. For
Mr. Gerth, the quick growth
has turned the co-owners
into instant human resources managers. “We are
definitely going through
some growing pains right
now,” he says. “What was
once just Jake and I has
turned into having to hire,
maintain, and delegate to
new staff with what we hope
is as much enthusiasm as
we have.”
For Mrs. Escobedos,
opening the new gallery with
her husband is actually a reentry into the art market, as
she began her professional
career 30 years ago as a
gallery and frameshop owner.
For her, it’s important to be
part of the conversation with
locals. “We are meeting the
needs of our community by
listening to them and educating them about art,” she
PAGE 46
says. “This enables us to
provide them with what they
need to help develop them
into art loving collectors.”
The best way to learn
about what your neighborhood needs, is to really get
to know the area, its history,
its burgeoning communities,
and how to attract those
residents. For the frameshop co-owners, they have
been advocates for Cincin-
ing out to art lovers, telling
the intriguing story of Graham Knuttel, and sharing his
masterful images. For several weeks this month, he
will be in Las Vegas working
in collaboration with the senior high school students at
the respected Las Vegas
Academy of the Arts. Together they are designing
and painting a massive mural
that will be installed in famous downtown Las Vegas
Irish artist Graham Knuttel is pictured in newly opened The
Knuttel Gallery, located in the Venetian-Palazzo Resort.
nati’s Over-the-Rhine community for much of their lives.
Mr. Gerth and Mr. Baker
have been active in various
groups (art, political, social)
for many years.
Ms. Cohen of Knuttel
Worldwide Ventures says
that being a part of the local
community can be difficult,
especially since Knuttel
Gallery is located in such a
tourist-heavy area like Las
Vegas. “We are actively
communicating, and engaging, with the public by reach-
on Fremont Street. This
work will be viewed by
hundreds of thousands of
visitors to this historic neighborhood of our town.”
Location is important.
“We’ve worked hard to become community leaders—
helping people open businesses, supporting local organizations, helping with
elections, etc.,” Mr. Gertz
says. “The area has been
transformed and more people that were once from outside the city, are moving
back and these people tend
to be young professionals.
Lexington, KY, is the same
way. These are our clients.”
For Mrs. Escobedo, Easton, MD, has an attraction
all its own having been
voted the 8th best small
town in America in the book,
The 100 Best Small Towns
in America by Norman
Crampton. As there is a
tourist element to the local
economy, the couple chose
a location in an historic
building that they could turn
into a destination for those
that are really into art. Aside
from the gallery and studio
that Mr. Escobedo paints
in, there is an education
area for the artist to conduct
painting sessions with local
artists.
“Since we’ve been in the
art business for 40 years, for
us it’s about the artwork and
creativity and a place where
people can go that are
serious about it,” Mrs. Escobedo says. “I think that
since we’re not located right
in the downtown area, we
are getting people seeking
us out because they are
very serious about their love
of art. They see us as real
educators and as a creative
space. We do have a lot of
galleries in town so the area
does not have an unmet
need for art, but there is a
lack of art with education.”
Mr. Wright follows a similar agenda with the idea that
ART WORLD NEWS
APR14-OE_Layout 1 4/23/14 12:17 PM Page 1
OPEN EDITION PRINTS
Image
Conscious
SunDance Graphics
“Beachcomber I”
by
DiGiulio
"Ocean Moments I" by Nicholas Biscardi
Image Size: 20” x 8”
407.240.1091
www.sdgraphics.com
www.sundancegraphics.com
$10
E-MAIL:
[email protected]
9580 Delegates Dr.
Orlando, FL 32837
Editions
Limited
“No Place to Fall”
by William Vanscoy
Image size:
18” x 18”
Retail price:
$20
800.228.0928
www.editionslimited.com
E-MAIL: [email protected]
4090 Halleck Street, Emeryville, CA 94608
Gango Editions
www.gangoeditions.com
Image Size:
48” x 24”
2187 NW Reed St., Portland, OR 97210-2104
ART WORLD NEWS
800.532.2333
www.imageconscious.com
Image Conscious
“Waiting for
Summer”
by Gendreau
Image Size:
36” x 24”
Image can be resized
and printed on canvas.
800.532.2333
Haddad’s
Fine Arts Inc.
“Casa
Blanc II”
by
Jeni Lee
800.852.3662
Image Size:
27" x 27"
Image can be resized
and printed on canvas.
“Repose”
by E. Jarvis
Image Size:
26” x 26”
Also available as
a custom size giclée.
800.942.3323
Fax: 714.996.4153
www.haddadsfinearts.com
3855 E. Mira Loma Ave., Anaheim, CA 92806
PAGE 47
NEW OWNERS
NEW OWNERS
education leads to more enthusiastic art collectors.
“Denver is a growing city,
especially the downtown
area. New companies are
moving in, bringing new residents who are typically
younger professionals. Many
of them, for the first time in
their lives, have their own
significant discretionary income and they are ready to
start acting a bit more sophisticated than the frat
house days. Maybe it’s time
to take down their one piece
of art—the St. Paulie Girl
neon sign hanging in the living room—and replace it
with something a little more
in keeping with their evolving
self-image. But that doesn’t
mean that they want the
Western landscape that’s
hanging over their grandparents’ fireplace.” Keeping on
trend with this new clientele,
the gallery features a wine
bar with a selection of craft
beers. “We have cocktail tables and couches, fostering
an environment that encourages people to linger. The
staff is friendly without being
pushy, and doesn’t make
you feel inadequate for not
having a Masters in Fine Art.”
Marketing a new gallery
or frameshop can consist of
a combination of many aspects with social media and
community involvement being
at the forefront. “Social
media-wise, I’m only doing
Facebook right now,” Mrs.
Arredondo says, “but it’s alPAGE 48
ready brought me a new
local collector who saw that
we were having a charity
event posted on Facebook
and came in. She ended up
acquiring a new painting.
Just recently one of my
artist photos got over 1,300
views! I’m convinced social
media has to be part of a
successful business plan.”
Mr. Gerth agrees. “Social
media is our driver, as far as
marketing goes. But, we
also do a lot of community
events (award shows, silent
auctions, non-profit fundraisers, etc.). We try to make
ciations as we can, and
strive to provide as much
arts education as possible.”
Their monthly e-mail is
sent to a collector base of
1,400. “It’s important for
us to also have a national
reach with our mailing list. I
want us to be a national
gallery in a small town. This
has developed out of my
corporate background. I am
just more comfortable working on a national stage.”
Mr. Wright refers to social
media as a marketing tool
as a requirement in today’s
Home sales are increasing,
people are moving, and as they
purchase a new home, they want
to make it theirs. —Mike Wright
whatever it is we are doing,
not feel like marketing. We
look around the community
and see who it is we want
to be friends with and then
we align ourselves with
them. Our storefront is also
a big way that we market
the business and always
make sure it has something compelling in it at all
times to draw people to us
each day.”
Mrs. Escobedo has hired
a publicist and writer to
manage the marketing for
Gallery 717. “We also have
three Facebook pages, do
a lot of local advertising,
network in as many local
business alliances and asso-
business world, but also has
the gallery’s website as a
destination to keep collectors up-to-date on trends,
events, and new artwork.
“We have a robust website
that we are continually working to make better,” he
says. “Electronic communications is how most people—especially our target
demographic—get their information, so it’s very important that we stay current
with those trends, and relevant with the information we
provide.”
Once people come into
the gallery, they see that it is
much more than just a place
to see art. “We make the
gallery available for private
events, encourage the use
of the wine bar as a meeting
place, and develop our own
public events that draw folks
who may not normally go to
an art gallery. Wine tastings,
beer and food pairings, live
music, lecture series, live
demonstrations, wine and
paint classes, etc. all help to
bring people in the door.”
Being the new kids on the
block, Mr. Gerth and Mr.
Baker made the decision to
not step on the toes of existing frameshops in town.
“The big thing in Cincinnati
is that people are loyal to
‘their guy’—they’re old
school like that,” Mr. Gerth
says. “We don’t want to encroach on anyone else’s
business. There can be a lot
of poaching of other people’s customers but we try
to put out goodwill and hope
that it comes back. So far,
so good.”
Mr. Wright recognizes
that economic improvement
is being felt amongst retailers and consumers alike.
“Home sales are increasing,
people are moving, and as
they purchase a new home,
they want to make it theirs. I
think it’s a good time to be
entering the gallery business
because we are still towards
the bottom of the wave, but
the wave is growing, and the
next several years should be
good for the art business.”
Koleen Kaffan is Managing
Editor of Art World News.
ART WORLD NEWS
SHOW ROUND UP
ARTEXPO
said. “From what I heard
from other exhibitors that
Design booth, sculptor Aysin
Ozturk Iseri from Turkey felt
and we were very happy with
the reaction of the public.”
There’s no doubt that the
long, harsh winter, especially
on the East Coast, has made
business very challenging for
galleries. And this could have
made it more difficult for
them to attend the show, especially if art companies are
reluctant to make art available
on consignment. Michael
Havers of Progressive Fine
Art, Mississauga, Ontario,
addressed the subject, saying he usually only consigns
when a gallery also purchases. “If the average price
for a piece of art is $2,000 to
$3,000, “a gallery can’t drop
$20,000 for proper representation. And if we know the
gallery, we consign and then
check every month as to
how it is going.” As to Artexpo, he said he was having
an O.K. show, and those
who said they would come,
did attend. On the first day he
sold 15 pieces of glass by
David Thai, among other work.
Artist Ed Heck of The
World of Ed Heck, Brooklyn,
NY, brought about 70 giclées
on canvas and a few hundred
giclées on paper, as well as
a statue of “Painted Liberty”
which was also the image
featured in the artist’s free
poster signing held on Saturday and Sunday. “While the
show went pretty well for me
overall, I think the attendance
was perhaps the lowest I
have seen at Artexpo,” he
ART WORLD NEWS
The World Art Group team, headed by Lonnie Lemco,
fourth from left, as well as PI Creative’s Andrew Cohen
on Lonnie’s right. On Lonnie’s left is his wife Terry.
The rest of the team from left, are Julie Holland, Eric
Reeves, Jennifer Goldberger, and Nina Williams.
was their take also. Each
year I do a free poster signing giving out between 500
to 1,000 a day. This year it
that overall, the show was
not successful for her. Having brought 29 of her bronze
sculptures, only nine were
Artist J. Scott Nicol presented his newest 3D Pop oil paintings that attendees were invited to view using 3D glasses.
was about 350 total for both
days.” Heck’s poster image
came in second place in the
Artexpo poster contest.
At the Isis Sculpture and
sold and she did not see
many trade attendees.
Artexpo and SOLO presented an array of new work,
and the consensus was that
overall the quality was higher
than in recent years. Ken
Warren, owner of Westport
River Gallery in Westport,
CT, who was walking the
show, said, “It’s better than
expected.” He said he talked
with a couple of artists
whose work he might consider carrying in the gallery,
whereas in the previous two
years “we didn’t find anyone
at the level we are seeking.”
Attracting a lot of interest
in SOLO were large scale
figurative prints on aluminum
by Robert Hartshorn, printed
by Blazing Editions, East
Greenwich, RI, and marking
the company’s debut of its
Sublimated Metal Prints for
photographers and artists.
Joseph Blazar drove the prints
down from Rhode Island himself in time for Hartshorn,
whose work is represented
by Blazing Editions, to exhibit
in SOLO. Darren Thompson
of Chicago, a returning exhibitor to SOLO, who also
participated in Spectrum New
York in the fall, said, “It
opens a whole new world. A
dealer from the U.K. wants
me to do commission work
—I would not have got that
if I hadn’t come here.” Linda
Calvert Jacobson from New
Braunfels, TX, a returning exhibitor in SOLO who paints
wildflowers, said “I have picked
up galleries each year. It is the
exposure I’m looking for.”
Ken Delmar, a contemporary artist from Stamford,
CT, that creates unique oil
PAGE 49
APR14-noe-pg1_Layout 1 4/23/14 12:13 PM Page 1
WHAT’S HOT IN OPEN EDITIONS
City Park
“City Park” by Jeni Lee measures 36 by 24 inches and retails
for $32. For more information,
call Gango Editions, Portland,
OR, at (800) 852-3662 or go to:
www.gangoeditions.com.
Here are the
best selling prints
from the month of
MARCH
Polo Players–Blue
Classical Nude
“Classical Nude” by Ross Adams is available as an open edition giclée in customizable
sizes. Retail prices start at $19.99. For details,
call Laila’s Inc., Mississauga, Ontario, Canada,
at (800) 852-3662 or go to: www.lailas.com.
“Polo Players–Blue” by Neil Helyard measures 35 by 35 inches and retails for $72.
Telephone Rosenstiel’s, London, in the
U.S. at (480) 305-0714 for further information, or go to the website: www.felixr.com.
Sea Creatures I
“Sea Creatures I” by Julie DeRice measures 12 by 12 inches
and retails for $10. Telephone
Sun Dance Graphics, Orlando,
FL, at (800) 617-5532 for further information, or visit the
website: www.sdgraphics.com.
The Dream of Water
Nantucket Whale
“Nantucket Whale” by Avery
Tillmon measures 40 by 20
inches and retails for $27. For
further information, telephone
Wild Apple, located in Woodstock, VT, at (800) 756-8359
or visit the website located
at: www.wildapple.com.
PAGE 50
“The Dream of Water” by artist Karen
Hollingsworth measures 36 by 24 inches
and retails for $35. It is resizable and available on canvas. For more details, call Image
Conscious, San Francisco, at (800) 5322333, or go to: www.imageconscious.com.
ART WORLD NEWS
APR14-noe-pg2_Layout 1 4/23/14 12:14 PM Page 1
Cherry Blossoms
Branch
“Cherry Blossoms Branch” by
Tre Sorelle Studios measures 36
by 24 inches and retails for $35.
Call Roaring Brook Art Company Inc., Tarrytown, NY, at
(888) 779-9055 for details, or go
to: www.roaringbrookart.com.
Here are the
best selling prints
from the month of
MARCH
Denim Washed Series
Running Free
“Running Free” by Eric Yang measures 30 by 30 inches and retails for
$35. Telephone Art Resources International, Norwalk, CT, at (203) 8458888 or visit: www.bonart.artiq.com.
“Denim Washed Series” by Suzanne Nicoll
features three images, each measuring 12
by 26 inches. Each image retails for $20.
Call Poems Art Publishing, Salt Lake City,
Utah, at (888) 447-6367, www.poemsart.com.
Antique Figure Study I
Take a Bubble Bath
“Antique Figure Study I” by Ethan
Harper measures 16 by 20 inches.
The retail price is $40. Phone World
Art Group in Richmond, VA, at (804)
213-0600 for further information, or
go to: www.theworldartgroup.com.
Wichita State
“Wichita State”
by photographer
James Blakeway
measures 40 by
13 1/2 inches
and retails for
$25. Telephone
Blakeway Worldwide Panoramas Inc., Minnetonka, MN, at (800) 334-7266
or go to the company’s website located at: www.panoramas.com.
ART WORLD NEWS
“Take a Bubble Bath” by Marla Rae measures 16 by 12 inches and retails for $15.
For further information, telephone Penny
Lane Publishing, New Carlisle, Ohio, at
(800) 273-5263 or go to the website at:
www.pennylanepublishing.com.
PAGE 51
SHOW ROUND UP
ARTEXPO
and we have met several.”
Lonnie Lemco of World Art
Frame Expo, and to meet
New York metro area OEMS.
paintings on paper towels,
garnered much attention at
his booth. He brought 10
new pieces of art, but only
sold two. “I think we lost a
lot of shoppers and art buyers to the various art shows
that take place,” he said.
“The sluggish buying activity
and the economy are still
taking a toll.”
Artist Jeremy Bortz, Toronto,
Ontario, Canada, a 12-year
veteran of the show, agrees
and feels that too many exhibitors were quick to offer a
discount which set the tone
among attendees. “People
walking the show felt too
comfortable asking for lower
prices which makes it hard to
do business. Since it was
more of a retail environment,
not a trade event, this makes
it very difficult for artists to
make any profit.” Bortz sold
about 60 small 8- by 8-inch
tiles and he introduced his
line of abstract paintings with
flowers.
The Decor Expo Showcase, making its reintroduction this year, featured a
select few framing-related
product suppliers and art
companies in this tradeonly section of the show.
Andrew Cohen of PI Creative,
Toronto-based open edition
print publisher, said he was
showing “more unique products with a higher perceived
value. We want to reach out
to designers—that was the
catalyst for doing the show,
PAGE 52
Artist Ken Delmar and his wife Ulli greeted many attendees drawn to his oil on paper towel contemporary work.
Group, open edition print
publisher of Richmond, VA,
also brought higher end pieces
to show to designers and corp-
“The reason I travel so much
and do shows is that the
quality of our work does not
convey on the website or in
Painting in Motion artist Marc Fattahi, Stamford, CT,
demonstrated how his paintings come to life at his booth.
orate art consultants. His
two other objectives in exhibiting were to sell to the
public the framed pieces he
brought back from his booth
at the West Coast Art &
our catalogue.” People need
to see the art in person, he
said, and shows provide that
platform. Rebecca Waldman,
co-owner of Vermont Hardwoods, Chester, VT, said,
“We are looking for more
small frameshops. We didn’t
have high expectations, but
we have made some good
contacts.”
Paul Hickman of Urban
Ashes Picture Frame Company, Ann Arbor, MI, met with
some local framers from New
York, New Jersey, Connecticut, Massachusetts, but felt
that trade attendance was
disappointing. “The trade show
setting is no longer conducive to making sales anymore,” he said. “It’s more
about the follow-up and relationship building that takes
place after the show. While
we are happy to see an East
Coast show, organizers have
a lot of work to do to create
the audience. It might work
better if there was more of a
connection between Artexpo
and SOLO with Décor Expo.”
Attendee Darlene DeSilva
of DeSilva Studios Ltd in
Ridgewood, NJ, came to
the show to attend David
Bromstad’s seminar, look
for new trends and meet
with new industry people.
While she was disappointed
to not see more framers at
Decor Expo she did appreciate seeing what the industry
is excited about. “I enjoy the
show whenever I can get
there,” she said. “It is always inspiring to see the
new and emerging artists
because their enthusiasm is
contagious.”
Next year, the show takes
place over four days, April
16–19, on Pier 94.
ART WORLD NEWS
APR14-Classifieds_Layout 1 4/23/14 11:52 AM Page 1
CLASSIFIEDS
SERVICES
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www.easelsbyamron.com
PH: 1-800-44-EASEL
Easels by Amron has satisfied the display
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for over 30 years with our wide variety of
easels. We offer quick delivery and exceptional
customer service to assist you in meeting your
art display needs.
Use Coupon Code: AWNJan14
to receive 30% off orders.
Expires May 15, 2014.
CLASSIFIED ADVERTISING WORKS!
Advertising in ART WORLD NEWS
is a constant reminder of who you are,
what you do and how you can be reached.
Phone (203) 854-8566
Moving
Sale
Great inventory
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Thirty five years in business.
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To learn more about
affordable advertising
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Art World News
call John Haffey at
203.854.8566
or e-mail:
[email protected]
ART WORLD NEWS
PAGE 53
APR14-index_Layout 1 4/23/14 12:50 PM Page 1
ADVERTISERS
COMPANY LISTING
PHONE
PAGE
Arnot Galleries ..................................................................56
COMPANY LISTING
PHONE
PAGE
Park West Gallery ..............................................................21
www.arnotgallery.com
www.parkwestgallery.com
212.245.8287
Barton Studios ............................................................28, 29
www.bartonstudios.com
760.439.6212
Blakeway Worldwide Panoramas Inc. ..................................15
www.panoramas.com
800.334.7266
Crescent ..........................................................................37
www.crescentpro.com/couture
888.293.3956
Editions Limited..................................................................47
www.editionslimited.com
800.228.0928
Framerica ....................................................................1, 25
www.framerica.com
800.372.6422
Framing Fabrics ................................................................27
www.framingfabrics.com
800.832.2742
Gango Editions..................................................................47
www.gangoeditions.com
800.852.3662
800.521.9654
Parrot Digigraphic Ltd. ..................................................8, 53
www.parrotcolor.com
877.727.7682
P. Buckley Moss Galleries Ltd. ............................................4, 5
www.pbuckleymoss.com
800.430.1320
Pease Pedestals ................................................................45
www.peasepedestals.com
847.901.4440
Penny Lane Fine Art & Licensing ..........................................23
www.pennylanepublishing.com
800.273.5263
PicturePerfectFrame.com ....................................................41
www.pictureperfectframe.com
805.277.7210
POD Exchange ..................................................................44
www.podexchange.com
888.406.2858
Progressive Fine Art..............................................................6
www.progressivefineart.com
800.487.1273
Roma Moulding ................................................................35
800.263.2322
GE Capital........................................................................45
www.romamoulding.com
www.gogecapital.com/luxury
Sagebrush Fine Art ............................................................19
866.209.4457
Haddad’s Fine Arts Inc. ......................................................47
www.haddadsfinearts.com
800.942.3323
Image Conscious ..............................................................47
800.532.2333
www.sagebrushfineart.com
Scott Jacobs Studio ............................................................17
www.scottjacobsstudio.com
www.jscottnicol.com
571.455.0544
www.larsonjuhl.com
800.438.5031
Martin Lawrence Galleries ....................................................9
www.martinlawrence.com
203.869.9500
Max Art Productions LLC ....................................................11
www.maxartpro.com
702.478.3305
Max Moulding ..................................................................13
www.maxmoulding.com
800.282.996
407.240.1091
Thomas Kinkade ................................................................23
www.tkopportunities.com
Larson-Juhl ......................................................................2, 3
760.510.9913
Sun Dance Graphics ..........................................................47
www.sundancegraphics.com
J. Scott Nicol ....................................................................21
800.643.7243
800.366.3733, ext. 3
Tru Vue Inc. ......................................................................33
www.tru-vue.com
800.621.8339
Universal Arquati Moulding ................................................39
www.universalarquati.com
800.668.3627
Wall Moulding & Associates ..............................................31
www.wallmoulding.com
800.880.9315
West Coast Art & Frame Expo ............................................43
www.wcafshow.com
800.969.7176
Michael Godard Fine Art Associates ....................................11
Wild Apple ......................................................................55
www.michaelgodard.com
www.wildapple.com
702.478.3301
800.756.8359
Art World News, (ISSN 1525 1772) Volume XIX, Number 4, is published 10 times a year by Wellspring Communications, Inc.,
143 Rowayton Ave., Rowayton, CT 06853. (Phone 203.854.8566) (Fax 203.854.8569). Single copy price $10.
Send address changes to: Art World News, P.O. Box 129, Rowayton, CT 06853.
PAGE 54
ART WORLD NEWS
Arnot-APR14_Layout 1 4/16/14 2:05 PM Page 1
Expressionism of Impressionist Colorists
Christian Nesvadba
‘Abstract in Colors of Warmth’
27 x 31”
MALVA
‘Wild Gardens by the Birches’
56 x 56”
Christian Nesvadba
‘Abstract Water Lily’
31 x 39”
MALVA
‘Hush of the Blossom Trees’
40 x 40”
A Movement to Combine Impressionism with Abstract & Color
ARNOT GALLERIES, SINCE 1863
HERBERT ARNOT, INC.
250 West 57th Street, 10th Floor, New York, NY 10107
Phone: 212-245-8287 • 'After Hours' phone number: 917-570-7910
E-mail inquiries: [email protected]
www.arnotgallery.com

April, 2014 - Art World News

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