Business Plan v2 - Shortcutz Network

Transcription

BUSINESS
PLAN
BUSINESS PLAN
SHORTCUTZ is a not-for-profit
international organization that
This plan concentrates on the
first 12 months of operation, the
SHORTCUTZ don’t have submissions
fees and there is no entrance
is expanding to Amsterdam.
The SHORTCUTZ project is already
concept setup in Amsterdam and
then operating it through
fees to the sessions. So, our way
to cover our expenses will be
established in: Barcelona,
Berlin, Dublin, Faro, Lisbon,
creative programming, marketing
and fundraising.
exclusive from donations or
sponsorships, fundraising
London, Madrid and Oporto and,
We are seeking funding to subsidy
activities, and city, county,
since 9th of January, Amsterdam.
and state grants.
SHORTCUTZ provides a
all of the project: for initial
start-up expenses, human
revolutionary way to experience
new short films. It is more than a
resources, marketing, to bring
foreigner projects (and promote
strategic alliances with various
organizations and businesses
short films festival, it is a
the discussion between nationals
that will help to make the
showcase for new and existing
talent that supports production
and internationals filmmakers),
for the “SHORTCUTZ AMSTERDAM
SHORTCUTZ AMSTERDAM a success.
and discussion between
professionals, students,
winner of the year” tour the
entire network, to awarded with
jury members made of renowned
professionals from diverse
amateurs and anyone passionate
5000€ the winner to contribute
backgrounds, from cinema to
about film.
towards production of a new film
and to our yearly gala.
street art, from producers to
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We have already formed several
We also built a excellent team of
BUSINESS PLAN
journalists, from mainstream to
avant-garde. The ideal mix of
contemporary opinion formers.
The ‘well known faces' will help the
public connect and identify with
the project.
SHORTCUTZ was been a success since
the 1st first session at Lisbon in
2010. In 3 years, the project added
8 cities to the portfolio and during
2013 we will also launch the cities:
New York and Rio de Janeiro.
SHORTCUTZ AMSTERDAM mission is to
give spotlight to Dutch's
professional and beginner
filmmakers alike, promoting their
works in the Netherlands and across
the world through the vast
Shortcutz Network.
#3 SESSION . 23 JAN
@ SHORTCUTZ AMSTERDAM
Basically, we are a weekly platform to promote interaction between all filmmakers (regardless of their level
of expertise) and public.
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BUSINESS PLAN
The SHORTCUTZ’ project was been a
in itself, but we want to do even
We know that making a great film
success since the 1st first
session at Lisbon in 2010. In 3
more for our best films. We want
them to be famous. We want them to
is all about assembling a great
team and giving them the
years, the project added 8 cities
get distributed in the largest
resources they need. We want to
to the portfolio and during 2013
we will also launch the cities:
amount of platforms possible. We
want to help filmmakers monetize
build the bridges that make these
elements meet. For that, we
New York and Rio de Janeiro.
their creations.
We want to transpose that success
This is why we are constantly
nurture a community of
filmmakers, who can exchange
to a vibrant city like Amsterdam.
trying to establish new
contacts and find great
partnerships to increase
exposure far beyond what
opportunities to develop new
projects.
screenings can give.
SHORTCUTZ AMSTERDAM, wants to
We have already formed several
strategic alliances with various
their works in the Netherlands
and across the world through the
make referrals to prestigious
film festivals and try to make
organizations and businesses
that will help to make SHORTCUTZ
vast SHORTCUTZ Network.
them waive their entry fees for
AMSTERDAM a success.
SHORTCUTZ AMSTERDAM wants to
filmmakers alike, promoting
Getting screenings around the
world is a great accomplishment
our best films, as all the others
SHORTCUTZ’ cities.
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BUSINESS PLAN
winners will be screened at EYE
• ARTISTS NOT ARMIES
• EU1
Our Creative Agency is
developing an urban and
Will develop a dedicated web
channel for SHORTCUTZ AMSTERDAM,
guerrilla campaign for SHORTCUTZ
where filmmakers can promote
AMSTERDAM which is going to be
spread all over the city.
their work, fans can see the
Short Films screened at the
distinct readers per month, is
SHORTCUTZ AMSTERDAM media
• CANVAS
venues as well as follow the work
of their favorite filmmakers.
partner.
The trendy space/place/spot that
will host the Venues every
Wednesday from 20h to 22h.
• EYE
before their feature film.
• I AM EXPAT
With a network of 50.000
• PHANTAVISION
Our technical providers.
Shortcutz’ Amsterdam Yearly
Winner and a selection of monthly
We also built a excellent team of jury members made of renowned professionals from diverse backgrounds, from
cinema to street art, from producers to journalists, from mainstream to avant-garde - the ideal mix of
contemporary opinion formers. The ‘well known faces' will help the public connect and identify with the
project.
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BUSINESS PLAN
Our list of jury members is:
• ALEXANDER TEMPEL
Founder of World of Mouth and coFounder of EU1
2.1
The Session Structure
The concept of the sessions are
• RENE WOLF
very simple.
Head of acquisitions / programma
EYE - THE NEW FILMMUSEUM
Every Wednesday, from 20h to 22h
at CANVAS (Wibautstraat 150),
Director, producer and
screenwrite• HARMEN JALVINGH -
• VINCENT VAN OMMEN
three short films are screened,
followed by a Q&A with the
Producer for Bonanza Films
Actor
creators, actors or crew
• JANS POSSEL
• WALDEMAR TORENSTRA
Director of Mediamatic
Actor and founder of Act-
Foundation
Acteursbelangen Organisatie
Founder of Artists not Armies.
• GEORGE SLUIZER
The two competing films are
entered into the ‘Best Short of
the Month’ competition.
The third, “guest” short, is
• JEROEN KOOLBERGEN
Producer at Cadenza Films bv
members.
We will try to work closely to
• LASER 3.14
schools and universities related
with filmmaking or art, to make
Street Artist
sure the quality of submissions
will be the best we can achieve.
• MARKO VAN KAMPEN
We’ll continue try to forge new
partnerships to give our winners
the maximum exposure.
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often the work of a more
established director/producer,
or it may have won awards at
festivals in the past.
There is no entrance fee and the
venues will be widely publicized
in the social networks and in the
media.
BUSINESS PLAN
Due to the content of the
filmmaker, regardless of
sessions, the target public will
be filmmakers (beginners and
background, budget or
technical means.
establish professionals), ’well
known faces’ (jury members or
Filmmakers can submit as many
films as they want, in any genre
supporters of the project),
or style, as long as they:
producers or companies seeking
new talents and movie lovers.
. are less than 15 minutes in
length
This is also an excellent
environment for networking,
. produced in the last 12 month
to the date of submission
which we stimulate by bringing
established industry
. and related to the
Netherlands (crew or story).
professionals as specials
guests, week after week.
That is all we ask!
2.2
There is no submission fees or
any expense involved to the
Submissions for filmmakers
To project as no end date, so the
filmmaker.
submissions are always open.
We try to provide equal
opportunities for every
COVER TIMEOUT AMSTERDAM
. JAN 13
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#1 SESSION . 9 JAN
@ SHORTCUTZ AMSTERDAM
BUSINESS PLAN
2.3
Winner of the Month
Every session we have two short
films competing.
After the end of the calendar
month our jury will select the
winner of the month.
The WINNER OF THE MONTH
will have:
- . the opportunity to be
screened at EYE(the new film
museum) before their feature
film,
- . special mention promotion on
SHORCUTZ AMSTERDAM dedicated
web channel,
2.4
Winner of the year
The “SHORTCUTZ AMSTERDAM WINNER
OF THE YEAR” will be selected
from the monthly winners.
The WINNER OF THE YEAR
- . win 5.000 € to contribute
towards production of a new
film,
- and gain access to a wide range
of contacts in the film
industry.
will:
- . tour the awarded film on the
SHORTCUTZ’ cities,
- . have special mention
promotion on SHORTCUTZ
AMSTERDAM dedicated web
channel,
2.5
Yearly Gala
Every year, in January,
SHORTCUTZ AMSTERDAM will have a
Gala to select the WINNER OF THE
YEAR.
The Gala will bring
international Jury member from
- . have special mention
promotion on 121 cable channel,
the others SHORTCUTZ’ cities and
international public figures.
- . have special screening at EYE
(The New Film museum) before
The awards include all the
categories related with the
their feature film,
- . special mention promotion on
121 cable channel.
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filmmaking art: direction,
acting, music, script and so on.
BUSINESS PLAN
SHORTCUTZ AMSTERDAM will try to
work with art schools to develop
the trophy to give to the winners
in all categories.
We will also try to forge
partnerships to the venue and
catering of the event.
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BUSINESS PLAN
The products and services
provided by SHORTCUTZ AMSTERDAM
We also will try to get the
maximum number of submissions
filmmaking art: direction,
acting, music, script and so on.
will all complement the main
mission of the organization:
doing partnerships with schools
related with filmmaking or
SHORTCUTZ AMSTERDAM will try to
forge partnerships to cover the
artistic fields. With a bigger
rent and catering of the event.
filmmakers alike, promoting
number of films submitted,
SHORTCUTZ AMSTERDAM will have
Seasonal events, merchandising
or new services could be
their works in the Netherlands
and across the world through the
more quality in the films
competing and, consequently, in
developed to fulfill the mission
of the project:
vast SHORTCUTZ Network.
the venues.
SHORTCUTZ AMSTERDAM wants to
provide a platform to increase
Every year, in January,
SHORTCUTZ AMSTERDAM will have a
creativity among the community
of filmmakers and movie lovers.
Gala to select the winner of the
year.
Fomenting the interaction
between them , inviting to the
The Gala will bring
international Jury member from
event “well know” professionals
the others SHORTCUTZ’ cities and
or
and stimulating debate between
the audience.
international public figures.
. to be known (among the public)
The awards include all the
as a cultural event of reference.
. increasing the notability of
categories related with the
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the filmmakers competing
or
. establish SHORTCUTZ AMSTERDAM
as a competent entity in the
filmmaking industry
BUSINESS PLAN
This section will analyze the most relevant aspects about the market environment towards the film industry.
Netherlands Film industry in
numbers
§
productions / 1 coproductions in 2006
§
Population: 16,7 million
§
Language: Dutch
between 150 and 170
§
Currency: Euro
productions every year
§
Number of cinemas: 239
§
§
§
2011 box office revenue:
240.037 million euro
Short-length films:
§
Financed
Governmental organization
productions(2011): 46 (27
features and 19
Number of admissions per
in charge of the cinema: The
documentaries)
capita: 1,8
Netherlands Film Fund
§
§
Average ticket price: 7,9 €
*When films are not longer than 60 minutes,
§
Number of screens: 789
the Netherlands Film Fund considers them
§
theatres across the
country.
Full-length films: 20
Number of digital screens:
699
§
Number of 3D screens: 381
§
Number of IMAX screens: 5
§
Number of seats: 131000
§
(2011): 107,5 million
§
short.
§
§
Short + animation films
production: 3 million + 1.8
million = 4,8 million
Europa Cinemas theatres :
17 theatres, 46 screens.
Total production volume
§
Total government subsidy to
Other theatres networks:
cinema activities: 66,9
Art House Cinemas : 30 movie
million
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BUSINESS PLAN
§
Average subsidy per short-
as in theatres, so that this
28.1 million to 30.5
film (2011): 30 thousand
question is no longer raised.
Distributors and theatres need
million
The short film in the Netherlands
“Few films get shown on TV, a
handful is distributed in
theatres; the average
corresponds to 3 per year!
However, pay TV channel Canal+
§
to be able to go to a central
place where they can search for
and be advised on the best short
film they want to book. They need
to be regularly informed about
the short film situation in
Holland (and abroad).”
Benelux shows short films on TV
Source: NVPI Markinformatie
in The Netherlands on a more
regular basis. Not included in
IFTA 2012
these numbers are the graduation
films of Amsterdam film
European yearbook
International video Federation – 2012 –
Domestic market share
record (2011): 22.38% with
6,8 million admissions
§
Domestic market share
(2010): 15,8% and 4,4
million admissions
The demand for domestic films is
growing steadily with higher
rates that the European average
since 2009. Although, compared
with the USA this rates are still
small.
Film Fund
students.
The difficulty in Holland, and
VOD platforms
Consumer trends
TVOD platforms: 9
possibly also abroad, is to build
more awareness of short films.
People usually love them, but
where can they be seen? Regular
programs need to be on TV as well
§
Average admission per
inhabitants: 1,4
§
2011 showed an increase in
the number of visitors to
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SVOD and TVOD platforms: 6
BUSINESS PLAN
Funding opportunities for short
films
The Netherlands Film Fund’s
“The Netherlands Film Fund‘s
operations cover participation
in development, production,
distribution and marketing. It
is also responsible for
promoting a good climate for the
national film industry.”
Rotterdam Film Commission
The Rotterdam Film Fund (RFF)
focuses on encouraging
TV & Internet penetration of
Digital receiver: 48,8%
household
DVD/Blu Ray players: 56,6%
TV penetration: 97,9%
Hard Disc recorders (DVD rec &
Flat screens (Plasma, LED, LCD,
stand alone): 22,8%
3D): 70,3%
Internet connected TV’s: 7,4%
3D screens: 0,4%
Digital receivers + HD
documentaries and TV productions
that are produced partly or
Analog cable: 50,9%
recorders: 14,5%
entirely in the Rotterdam area.
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audiovisual activities in the
Rotterdam region in the
Netherlands. The Fund provides
facilities and financial support
for feature films, short films,
BUSINESS PLAN
The RFF is especially interested
also develops relevant courses
Abraham Tuschinski Fund (private
in productions that contribute
to a long-term strengthening of
of instruction (postgraduate
courses and workshops).
fund)
There is no organization or
event, in the Netherlands, that
weeks a year, like: movie nights
or festivals.
events, working in partnership
with art schools and director’s
currently provides the services
and emphasis that SHORTCUTZ
There are platforms for
filmmakers but they are mostly by
guilds.
AMSTERDAM will provide. So we
internet.
initiatives as competition, we
will fill an important gap in
film events.
Local director’s guilds also
organize events for filmmakers
see them as events that help form
an audience, and we see SHORTCUTZ
The project will target both
filmmaking community and general
but they exclude the general
public.
AMSTERDAM as a venue that will
also help them in the same way.
public.
We intend to form cooperative
There is a lot of film events but
they are during a night or some
relationships with these events,
promoting SHORTCUTZ AMSTERDAM in
European Funding (MEDIA)
the audiovisual sector. The Fund
4.1
Service Providers Analysis
festivals, movie nights, film
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Instead of seeing these
BUSINESS PLAN
Major Dutch film festivals
The award is called Tiger.
The International Documentary
The International Film Festival
The Nederlands Film
Festival (NFF) exists since 1981
Film Festival Amsterdam (IDFA)
exists since 1988 in Amsterdam.
in Utrecht.
It’s one of biggest
documentary’s festival in the
Rotterdam (IFFR) exists since
1972 in Rotterdam.
Is a film festival for
independent, innovative and
experimental cinema and visual
arts.
This annual film festival is for
Dutch film productions.
world.
The award is called Golden
Calves.
There are several smaller film
festivals in the Netherlands,
and several of them are held in
Amsterdam. These festivals are
either local festivals or
festivals specialized in films
of a specific genre (e.g.
fantastic films), for/about a
specific target group (e.g.
films for/about deaf people), or
from a specific region (e.g.
Japanese films.
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BUSINESS PLAN
To achieve success SHORTCUTZ
With our singular focus on film
and related arts, we have a solid
direction in focus.
we are positioned as the premiere
source for:
AMSTERDAM should develop in 3
areas of action:
. people who like to experience
Exciting venues
B. Broadcast SHORTCUTZ
§
Broadcast SHORTCUTZ
AMSTERDAM winners nationally
AMSTERDAM winners
nationally
§
Broadcast SHORTCUTZ
AMSTERDAM winners
internationally
more proximity with movies
faces.
A. Exciting Venues
SHORTCUTZ AMSTERDAM will be the
Better the submission, better
the sessions will be.
networking and enjoyment of all
the related arts and activities
tied to the art of film.
Develop multi platform ways to
promote our participants: TV |
MOBILE | WEB & SOCIAL MEDIA|
PRINT | EVENT.
The SHORTCUTZ mission is to
create buzz around them, connect
professionals and “well known”
main venue for film
appreciation, enrichment,
the last 12 months.
§
. filmmakers
. people who like movies
less than 15 minutes, produced in
We will do many partnerships as
possible to gather the best short
films in the Netherlands, with
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them with the main public and put
them ‘in the radar’.
BUSINESS PLAN
C. Broadcast SHORTCUTZ
Marketing Strategy
for disseminating the
AMSTERDAM winners
The ambition of SHORTCUTZ
internationally
AMSTERDAM is to become a crossmedia institution with relevant
extraordinary short-films of
SHORTCUTZ sessions, thus,
We will use the established
SHORTCUTZ Network to put the
works of the best Dutch
filmmakers worldwide.
SHORTCUTZ is already in:
content for several platforms:
TV | MOBILE | WEB & SOCIAL MEDIA|
PRINT | EVENT. The main marketing
objectives therefore are:
Barcelona, Berlin, Dublin, Faro,
Lisbon, London, Madrid and
§
Oporto…
§
§
The winner of the year will have
the opportunity to visit all
§
SHORTCUTZ Cities and promote
§
their work there.
We also like to do an extra
Awareness
With the contribution of our
partners SHORTCUTZ AMSTERDAM
Barter deals with media
will have a regular presence on
partners
media, promoting its sessions
and the creators of the short-
Create awareness towards
Dutch film consumption
… and new cities will join us
during this year.
resulting in a spread of the
movement towards Netherlands.
Shape a new demand for Dutch
film content
Increase the visibility of
Dutch film professionals
Sponsorship agreements
films, full-filling the mission
of this institution.
New Demand
In addition, SHORTCUTZ AMSTERDAM
team will tour schools,
companies and conferences to
Media Partners
marketing campaign to help put
the award director ‘in the
SHORTCUTZ AMSTERDAM will forge
radar’.
TV channels, mobile operators
partnerships with web portals,
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promote the ideals of the
institution.
BUSINESS PLAN
5.1
Fundraising Strategy
There are several levels of participation. The sponsor can choose how to “direct” the connection with
SHORTCUTZ AMSTERDAM.
Donations can be either cash or non-cash (in-kind) and we are applying to be tax deductible.
Our costs are relative to the all of the project during the 11 months of the project, plus one month of start up.
The benefits at each package are underline in yellow, group in their subcategories.
Package Hitchcock (67.600€)
Maximum 1 brand
EVENT
þ Event endorsement mention: Shortcutz Amsterdam powered by
þ Logo in all marketing materials
þ Brand activation during the event
þ Product sampling
þ Logo screening during the event
þ Mention on Shortcutz Network as main sponsor
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BUSINESS PLAN
þ Speaking opportunities during the weekly events
TV
þ Mention on every ON-AIR material: promos, teasers
þ 5” billboard at the end of every weekly episodes (40 weeks)
ONLINE
þ Branded across all pages
þ Logo on every ONLINE materials: mail blasts, promos, teasers, interviews
þ Contest & Giveaways
þ Photo Gallery & Video Tags
þ Brand Content: Sponsored stories
þ Logo on Shortcutz Amsterdam weekly e-magazine
PR
þ Mention on Press Release
þ Mention on interviews by event curator or ambassador
þ Collaborative dedicated PR department for special projects
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BUSINESS PLAN
Package Kubrick (27.100€)
EVENT
Event endorsement mention:
Shortcutz Amsterdam powered
by
þ Logo in all marketing
materials
Brand activation during the
event
þ Logo screening during the
event
Mention on Shortcutz Network
as main sponsor
Speaking opportunities during
the weekly events
TV
þ Mention on every ON-AIR material: promos, teasers
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BUSINESS PLAN
5” billboard at the end of every weekly episodes (40 weeks)
ONLINE
Branded across all pages
PR
Mention on Press Release
Mention on interviews by event curator or ambassador
þ Collaborative dedicated PR department for special projects
Package Fellini (6.800€)
EVENT
Event endorsement mention: Shortcutz Amsterdam powered by
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BUSINESS PLAN
Logo in all marketing materials
Brand activation during the event
þ Logo screening during the event
Mention on Shortcutz Network as main sponsor
Speaking opportunities during the weekly events
TV
Mention on every ON-AIR material: promos, teasers
5” billboard at the end of every weekly episodes (40 weeks)
ONLINE
þ Branded across all pages
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BUSINESS PLAN
PR
Mention on Press Release
Mention on interviews by event curator or ambassador
Collaborative dedicated PR department for special projects
5.2
Fundraising events
SHORTCUTZ AMSTERDAM will organize special events to promote our filmmakers winners.
Seasonal events like: drive-in to see short films, beach screenings of short movies, marathons of short films
and other activities related with our mission.
SHORTCUTZ AMSTERDAM is also planning to start XPRESS sessions, one session a month, in ROTTERDAM and UTRECHT on
the beginning of 2014.
5.3
Sponsorship agreements
SHORTCUTZ AMSTERDAM will provide exclusive sponsorship in a specific industry (such as airline alliances or
electronics or automotive industry). This will create on on-going relationship with sponsors and develop ties
that create bonds and pride in sponsorship.
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BUSINESS PLAN
5.4
Milestones
The milestones illustrate the several areas of the project chronological.
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BUSINESS PLAN
SHORTCUTZ AMSTERDAM must be small and versatile. Basically two persons should be able by themselves to put the
project ‘up and running’ but specific help should be provide by the figure of ‘consultant’.
The ‘consultant’ should complement technical features important to achieve our goals faster and wisely. The
Consultant is an already. The position of Consultant is not fixed to a specific area.
For all other tasks like: photograph the sessions, design marketing materials, developing music themes and so
on we will count on volunteers.
Volunteers are enthusiastics of the project that will help us in their own areas of expertise. Can be persons
from all levels of education, experience and knowledge.
6.1
Personnel Plan
Executive Production and Communication
§
Development and execution of all communication materials,
§
Create new partnerships, ideas and ways to promote the project,
§
Scout and Select new Jury Members, Partners and Potential Sponsors,
§
Legal and Financial information related with the project,
§
Budget, Financial Analysis and Forecast,
§
Strategic planning and Execution,
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BUSINESS PLAN
§
Develop all Marketing Materials and Public Presentations,
§
Develop and Produce all Special Events and Activities,
§
Press Releases and Connection with Media,
§
Host Shortcutz Amsterdam venues.
Alexa Rodrigues
Education
2009: Styling and Image Consulting, Lisbon Fashion School
2008: International Fitness Instructor Course, Manz
2007: Course of Interior Design and Interior Decoration Advanced Course, Ricardo Espirito Santo Silva
Foundation - School of Decorative Arts
2006: Customer Service Excellence Training, Forcerebrus
2005: Astronomy, Level 1 and 2 - Institution of sciences
2004: Financial Control Post-Bacc., ISCTE
2004: Casting and acting for TV – André Cerqueira
2002: Dramatic Expression – Florbela Oliveira, Etelvina Mendonça
2000: Bachelor in Mining and Georesources Engineering. Instituto Superior Técnico
1995: Model, Casting and Video – Ana Wilson, Telma Pedreira
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BUSINESS PLAN
1993: Contact Dance – Improvisation – Peter Michael Dietz – Almada Dance company
1990-80: Classical Ballet
Selected Experience
PRESENT-2010: FOUNDER GO EGO - Image consulting, Event Organization, Personal Shopping and Styling
• Presidential elections in the Democratic Republic of S. Tome and Principe
Image and Communication Coordinator of the candidate Manuel Pinto da Costa, ending with his election.
• Movies and music videos
BRANCO - Luís Alves (not yet released)
. Assistant Director and Stylist
Music Video: LIKE A ROCKET Bruto And The Cannibals
. Producer and Stylist
• Television
FAMA SHOW – TVS (National Television of of S. Tome and Principe)
. Host - Theme: Makeovers and the Power of Image
• Other works and appearances
TRENDWAYZ - The only Portuguese project to launch new talents related with the fashion industry
. Producer (launching team)
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BUSINESS PLAN
SOL - Newspaper magazine
. Makeover of one journalist
• and Makeovers and Style Consultations to several costumers.
2010-PRESENT: Blogger at ANDGODCREATEDTHEBLACKDRESS.BLOGSPOT.COM
§ With the release of the book soon in Lisbon,
§ Columnist at Rua de Bairro, a reference lifestyle blog.
2010-2007: CHAPITÔ, NGO - Event Organization and Production, Sponsorships and Patronage
2000-2009: INTERVALO GRUPO DE TEATRO – AUDITÓRIO LOURDES NORBERTO
. Professional actress, with rave reviews for the performance of the monologue based in the book of
Stefan Zweig: Twenty-Four Hours in the Life of a Woman,
. Participation in several soap operas.
2007-2000: BANCO BPI, one of the lead banks in Portugal
Financial Controller, coordinator for financial reporting
Responsible for the election of BPI as a Reference Bank in Portugal in Visa Europe’s project for the study of bank card
commissioning.
Budget Control for Advertising and marketing Patronage and donations cost control for Public service
Instituitions, campaigns, advertising, and support.
1994-1993: CENTRAL MODELS - Photographic Model, Runway and Advertising
28
BUSINESS PLAN
Creative Director
§
Scout, Select and Schedule Guests or Projects for the Sessions,
§
Scout, Select and Schedule Short Films Competing,
§
Responsible for all Audiovisual specifications,
§
Organize and Control the quality of the session,
§
Development, Direct and Edit all Video Promo Materials for Shortcutz Amsterdam,
§
Control all technical features during the session,
§
Find new ways to increase the number and quality of the films submitted.
João Carlos Rodrigues
Professional Qualification
. POST PRODUTION
Restart Instituto de Criatividade Artes e Novas Tecnologias, Lisbon, PT
Festivals
. MONSTRA 2010 LISBON ANIMATION FESTIVAL - Post Production Department
Awards
. SILVER EUROBEST CATEGORY INTERACTIVE
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BUSINESS PLAN
. AWARDS SAPO 2011 - 5 Sapos of Gold: Big consuming products, best mini-site, best display, best rich
media, jury award
. THE LOVIE AWARDS - Silver Award, category food & beverage
Short Film
. BRANCO - Camera/Photography (not released yet)
Music Videos
. Le Grind - MR. DUMMY - Camera (not released yet)
. Bruto And The Cannibals - LIKE A ROCKET – Director/Camera
. PunkSinatra - SKAPA DO SISTEMA - Director/Camera
. PunkSinatra - ANDAS POR AÍ - Director/Camera/Post Production
. Joan Ann Lee - LIGHTS OUT - Director/Camera
Live Shows
. BRUTO AND THE CANNIBALS - Camera (for CD bonus material)
. PESTE & SIDA - Camera (for the DVD of the 25h anniversary)
. SEAN RILEY AND THE SLOWRIDERS - Camera (for tour DVD)
. PUNKSINATRA - Camera (for CD bonus material)
. CAMANÉ - Camera (for artist DVD)
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BUSINESS PLAN
Promo
. MULHER CRÓNICA - writer Alexa Rodrigues - Camera (not released yet)
. SAGRES PRETA CHOCOLATE - The Grand Union - Camera
. WINE FARMS & SEMINARS - Wine Experience - Camera
. CORRER POR PORTUGAL - Betclic Portugal - Director/Camera/Post Production
Consultant
The position of Consultant is not fixed to a specific area.
In the beginning of the project is important to have an extra help in the “Strategy and Partnerships” area.
After the goals are achieved probably PR and Partnerships became the area that deserves more attention.
The Consultant is an already established professional that will contribute with his personal know-how to help
us achieve our goals faster and wisely.
Volunteers
Volunteers are enthusiastics of the project that will help us in their own areas of expertise.
Can be persons from all levels of education, experience and knowledge.
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BUSINESS PLAN
We also built a excellent team of jury members made of renowned professionals from diverse backgrounds, from
cinema to street art, from producers to journalists, from mainstream to avant-garde - the ideal mix of
contemporary opinion formers.
The ‘well known faces' will help the public connect and identify with the project.
6.2
Board Members of Shortcutz
1.
Chairman: Claudia Alexandra Gonçalves Mendes Rodrigues Ricou
2.
Secretary: Francisco Monteiro Gomes de Castro
3.
Treasurer: Ana Sofia Paula Pereira
32
BUSINESS PLAN
Jury Members
Alexander Tempel
Founder of Artists not Armies
"You need to get inspired, by people and by art. Shortcutz Amsterdam is a great way
to have both, meeting new people and getting to know their work."
.Recent/Notable Works
Curator at FoamLab, Founder Artists Not Armies, Founder Brilliant after Breakfast
.Small Bio
Creative entrepreneur always looking to find new ways to connect the dots.
.Links
www.brilliantafterbreakfast.com
George Sluizer
Director, producer and screenwriter
• Knight (Chevalier) in the Order of Oranje-Nassau
33
BUSINESS PLAN
• Honorary Member of the Dutch Directors Guild DDG
• Honorary Member of the Dutch Producers Guild FPN
• Honorary Member of the Dutch Filmmakers Association NBF
• Student at the Paris Filmschool IDHEC
• Professor at the Netherlands Film Academy 1972-79
• Member of the Council of Arts (Ministry of Culture) 1974-80
• The European Film Academy EFA
• The Directors Guild of America DGA
.Small Bio
Director, producer and screenwriter George Sluizer is Dutch, but was born in
Paris, where he attended the IDHEC film academy. He made his first film in 1961,
HOLD BACK THE SEA, a documentary that won a Silver Bear at the Berlin Film Festival.
During the 1960s until the early 1980s he produced and directed many documentaries
and TV specials. He also worked as a producer on numerous films, including Werner
Herzog’s FITZCARRALDO and CANCER RISING with Rutger Hauer.
As a writer/director he made his first feature film in 1971, JOAO AND THE KNIFE,
which was followed by TWICE A WOMAN with Anthony Perkins and Bibi Andersson, and
RED DESERT PENITENTIARY.
With SPOORLOOS (THE VANISHING) in 1988 he received worldwide recognition. The film
won him many awards and was the Dutch entry for the 1989 Academy Awards. In 1992 he
directed a remake of THE VANISHING for 20th Century Fox, starring Jeff Bridges,
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BUSINESS PLAN
Kiefer Sutherland and Sandra Bullock.
In 1991 Sluizer directed an adaptation of Bruce Chatwin’s novel UTZ, starring Armin Mueller-Stahl (Best Actor
in Berlin 1992), and in 1993 DARK BLOOD, kept unfinished because of the death of its leading actor River
Phoenix.
CRIMETIME followed in 1995, a thriller about the dangerous effects of reality TV, starring Stephen Baldwin and
Pete Postlethwaite. In 1996, Sluizer produced and co-directed the nostalgic comedy DYING TO GO HOME and in 1997
he directed THE COMMISSIONER with John Hurt and Rosana Pastor. And in 2002 THE STONERAFT based on the novel by
Nobel Prize laureate José Saramago.
During his career, Sluizer has directed films in six different languages and regards himself as a truly
European director. A master of the thriller genre, Sluizer is known for his unique signature, his “going to the
edge” and “search for one’s limits”.
“My strength as a filmmaker lies in my beliefs and convictions, and not in the ‘communis opinio’ of too many
people. Filmmaking for me is a combination of my personal vision with what I think the audience wants to see.
Finally, I only provide the cornerstones, the audience has to put the story together, reinvent it according to
their moods and feelings. But I do not deny I have a basic instinct to disturb.”
.Links
http://www.georgesluizer.com/
Tag PhotoAdd LocationEdit
35
BUSINESS PLAN
Harmen Jalvingh
Producer for Bonanza Films
"I think the challenge for filmmaking now and for the future can be found in sharing. Sharing experience,
sharing knowledge, ideas etc. I think Shortcutz Amsterdam is about sharing."
Working for Bonanza Films, he was awarded with a Golden Calf for the best feature
documentary in 2008 with ‘Bloody Mondays & Strawberry Pies’, by director Coco
Schrijber. The narration was performed by John Malkovich. A year later he worked
with Bonanza Films on ‘Last Words’ by Lieshout, Hagers and Van Brummelen, a film
about and with Michel Houellebecq. Iggy Pop composed the music for his film, later
to be released as the album ‘Preliminaires’. Recently he produced with Bonanza
Films: ‘Parts of a Family’ a Mexican co-production with filmmaker Diego Gutierrez,
‘The Price of Heaven’ (2012, nominated for a Prix Europa), by Jack Janssen, ‘The
Potato Eaters’ (2011), by Arno Hagers, ‘Daughters of Malakeh’, (2011) by Jet
Homoet and Sharog Heshmat Manesh.
.Small Bio
Harmen Jalvingh is an inspired producer of documentaries. He has been making documentaries for the last 15
years, at international, national and regional level. He accompanied and counseled many filmmakers –
experienced and starting – through the process of making their film. He worked for different production
36
BUSINESS PLAN
companies in the late nineties and the Dutch broadcaster VARA. Since 2004 he works for Bonanza Films in
Amsterdam, driven by dedication for filmmaking, storytelling, art, music and social consciousness.
Cinematographic distinct.
.Links
www.bonanza.nl
www.facebook.com/harmen.jalvingh
www.imdb.com/name/nm2543822/
Jans Possel
Director of Mediamatic Foundation
"My aim for Shortcutz Amsterdam is to bring it to the attention of a very broad
public."
"All the things we do at Mediamatic."
.Small Bio
"I studied art history and sociology at Groningen university. Started mediamatic
magazine with Willem Velthoven in 1985.
I am director of Mediamatic Foundation since 2001."
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BUSINESS PLAN
.Links
www.mediamatic.net
Jeroen Koolbergen
Producer at Cadenza Films bv
Feature films ‘Tirza’ and ‘Süskind’, both directed by Rudolf van den Berg
.Small Bio
Born in Amsterdam 23rd November 1950.
Majored in English Language and Literature at the University of Amsterdam, 1976.
Was active as a journalist, writer, translator, publisher and bookseller.
Made a documentary portrait, together with Ad’s-Gravesande, of cinematographer
Louis van Gasteren (Een kettingzaag voor het verleden, NPS, Het Uur van de Wolf,
première IDFA 1997).
Joined Cadenza Films bv as managing director and producer 1st March 2000.
Produced, together with international film producer Pierre Spengler, the English
spoken feature film Snapshots, a romantic comedy with Burt Reynolds, Julie
Christie, Carmen Chaplin and Pierre Bokma. (Directed by Rudolf van den Berg, 2001).
Developed several documentary and feature film projects, with support of the European Media Program and the
38
BUSINESS PLAN
Dutch Film Fund.
Produced, together with San Fu Maltha (Fu Works), the feature film Tirza, after the bestseller by Arnon
Grunberg, with Gijs Scholten van Aschat, Sylvia Hoeks, Johanna ter Steege, Nasrdin Char. (Directed by Rudolf
van den Berg, 2010).
Produced, together with San Fu Maltha and Reinier Selen the feature film Süskind, an epic war drama, based on
true events, with Jeroen Spitzenberger, Karl Markovics, Nyncke Beekhuyzen, Katja Herbers, Nasrdin Dchar.
(Directed by Rudolf van den Berg, 2012).
Is now developing the following projects:
• The feature film Spinoza in opstand, a psychological drama about the life of the famous philosopher.
(Together with Fu Works; directed by Rudolf van den Berg.)
• The feature film Orestes Son of Blood, a dramatic road movie in the times of Troy, based on the ‘Oresteia’ by
Aeschylus.
• The feature film Was getekend…, a psychological drama about the life of the famous art forger Han van
Meegeren. (Together with Fu Works and Rinkel Film; directed by Rudolf van den Berg.)
• A long documentary on the life and works of cinematographer Louis van Gasteren, De Kloof, in collaboration
with Rudolf van den Berg and Tom Rooduijn.
• A 9-part tv-series, Mijn Generatie, in collaboration with Rudolf van den Berg and Tom Rooduijn.
.Links
www.cadenzafilms.com
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BUSINESS PLAN
Laser 3.14
Post-punk street poet
"I hope to see some good inspirational works by filmmakers. I think there are a lot
of talented people working out there so this is a chance to see a lot of work. Ever
since I was a kid I loved movies (especially 70’s cinema) and read as much as
possible about the subject.
I don't vividly follow Dutch cinema but there are a couple of really good ones made
like, Soldier of Orange, Spetters, The Assault, Abel, Karakter, De Tweeling. I
think the Dutch film industry should also focus on a couple of more unconventional
gutsy films. It’s been playing it a bit too safe for my taste (But so does the
American Film Industry)."
Ruins Of A Failed Deception (somewhere on builder boards in the city), Steel Laser-cut powder coated shield
titled ‘It Feels Perfect To Be Imperfect’ and a new silkscreen titled ‘Baby It’s Happening Now’.
.Small Bio
Started out as a graffiti artist in the early 80’s, worked as a illustrator, comic book artist throughout the
90’s and progressed to street poetry.
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BUSINESS PLAN
.Links
www.laser314.com
Marko van Kampen
Founder of World of Mouth and co-Founder of EU1
"Go Short! We more and more consume our content through mobile, tablets and media
like Facebook. Short form is an ideal means of telling your stories through those
media and devices. Still 10 x 6 minutes together is 60 minutes, so one hour. Long
form again. Use the new media reality in your advantage."
EU1
.Small Bio
"Together with three partners I founded EU1 in 2011. EU1 is a film and television
platform. It’s a place where film and television makers can find support for a new
projects through sponsoring and/or crowdfunding, but more importantly broadcast
online and in the livingroom on the television through founding partners UPC and Ziggo.
Also I'm co-owner of World of Mouth, a creative communications company. We focus on story telling. We give
engagement through creating compelling text, images and video. We have become a world of 'hearsay' and we use
that new reality as main communications channel."
41
BUSINESS PLAN
.Links
www.eu1.tv
www.worldofmouth.nl
René Wolf
HEAD OF ACQUISITIONS/PROGRAMMA @ EYE - THE NEW FILMMUSEUM
"Great feature films or fresh and important developments in some national film
industries were often preceded by daring, surprising and creative shorts. I hope
to be surprised, touched, fascinated by the shorts presented in Shortcutz
Amsterdam and I'm particularly hoping for creative shorts that are remarkable both
in form and in content."
.Small Bio
René Wolf (1963) studied political science and communication in Nijmegen. He
worked in Filmhuis Arnhem as a volunteer (1985-1988) before starting to work at the
Filmmuseum. Since 1988 he worked in several positions at Filmmuseum, now EYE,
mainly in publicity, programming and distribution.
.Links
www.eyefilm.nl
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BUSINESS PLAN
Vincent van Ommen
Actor
Life is an Art, Paper Parachutes, The Dark Knight Rises (OST), Amsterdam Heavy.
.Small Bio
VINCENT VAN OMMEN made his motion picture debut as the immortal witch hunter
"Elijah" in REIKI. That same year he starred as a serial killer with dissociative
identity disorder in the thriller 'Life is an Art'.
In 2011 the Cannes Film Festival named him 'Young Talent' for his performances in
both 'Paper Parachutes' and 'Amsterdam Heavy'. He has the lead role in the
independent film A Morass in which he plays a secret agent who failed his last
mission but gets one last chance with a cryptic objective: Find Sterns.
Van Ommen is a Dutch actor who has studied acting and stage & film combat. He was raised in The Hague, The
Netherlands and frequents between Amsterdam, New York and London.
.Links
www.imdb.com/name/nm2894092
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BUSINESS PLAN
www.twitter.com/vinommmen
www.vincentvanommen.com
Waldemar Torenstra
Actor and Founder of Act-Acteursbelangen Organisatie
Lijn 32, Bride Flight, Gelukkige huisvrouw, Mixed Up and Divorce
.Small Bio
After a year economics at University of Amsterdam, Waldemar went to the Theater
school Amsterdam.
He Played in several theater plays (Hamlet, Othello, Sympathy for the devil, Anna
Karenina, Karakter and Emmie@Leo), films and Television series.
He also was the founder of the Dutch Actors Guild ACT.
.Links
www.imdb.com/name/nm0867949/
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BUSINESS PLAN
6.3
Ambassador
SHORTCUTZ AMSTERDAM ambassador is WALDEMAR TORENSTRA.
Our ambassador will ‘face’ to our project, explain to other people ‘how SHORTCUTZ
AMSTERDAM works’, promoting the session during his interviews or public
appearances.
Waldemar is a ‘well known’ actor in the Netherlands, with major successes like:
Lijn 32, Bride Flight, Gelukkige huisvrouw and Mixed Up and Divorce.
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BUSINESS PLAN
Important Assumptions
-
The financial plan starts on December 2012. December 2012 correspond to “Start Up” month. 1 month to the
set up and development of the project “on the ground”,
-
The first Gala and SHORTCUTZ AMSTERDAM WINNER OF THE YEAR will only happen on January 2014, which means
the first estimated year don’t include any expenses related with Awards or Gala,
-
SHORTCUTZ AMSTERDAM must contribute with 10% of the funds gathered to SHORTCUTZ NERWORK development,
-
During the first 9 months SHORTCUTZ AMSTERDAM will not invite international GUESTS, in the first period
is important to promote the national filmmakers, know better the National market and give time for the
Dutch filmmakers to know us. After this period, we will promote the exchange of experiences with
international filmmakers inviting, once a month, a winner or GUEST of the others Shortcutz cities.
-
Asset management is the responsibility of the Board Members of SHORTCUTZ AMSTERDAM. All expenses will be
based on a pre-established budget. All financial transactions made on behalf of SHORTCUTZ AMSTERDAM must
be accounted for by Board Members. Board Members will provide a report on the actual management of
SHORTCUTZ AMSTERDAM’s assets and finances when requested, to allow for transparency and accountability.
46
BUSINESS PLAN
7.1
Start up Expenses
Table: Start-up Expenses
47
BUSINESS PLAN
7.2
Projected Costs
Table: Costs projected 3 years
We considered our 1st year (2013) as the year to
set up,
-
Get ourselves known,
-
Engage the Dutch Filmmaking community,
-
Forge strong partnerships,
-
Create a strong and supportive Jury Team,
-
Find sponsors,
-
Establish SHORTCUTZ AMSTERDAM as part of the
Amsterdam’s cultural scene.
Our 2nd year (2014) will be to
grow,
-
Engage bigger audiences to our venues,
-
Do partnerships with the other festivals to be there
promoting SHORTCUTZ AMSTERDAM,
-
Develop and establish Xpress SHORTCUTZ Sessions in
Rotterdam and Utrecht, once a month,
-
Invite renowned International GUESTs,
-
Increase Marketing investment,
-
Increase the permanent team ONE member,
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BUSINESS PLAN
-
Give the 1st YEARLY AWARD, and TOUR THE WINNER IN OUR SHORTCUTZ CITIES,
-
Have the 1st Amsterdam Gala.
… and our 3rd year to
consolidate,
-
Constantly trying to increase the quality and quantity of submissions,
-
Work in straight relationship with film schools and producers,
-
Increase the presence in the press, especially in opinion articles about new filmmakers,
-
Position ourselves as a reference and credible project to launch new filmmakers,
-
Attract the attention of brands and labels and convert SHORTCUTZ AMSTERDAM in the place that market
should go to hire resources to their Marketing Campaigns and Communication departments,
-
Increase the number of Special Events to take our filmmakers even higher!
49

Business Plan v2 - Shortcutz Network

Transcription

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