SUSUN ATUR UNTUK LEBIH MENONJOL DI MUSIM PERAYAAN
Transcription
SUSUN ATUR UNTUK LEBIH MENONJOL DI MUSIM PERAYAAN
RMM42 ENGLISH 传 dola gon 统 志 Jilid 42 : Sep 2015 | RM12.80 PP14167/05/2013(032485) 零售商杂 dola gon dola gon eran pam tai lan ngan bara osi prom ter kaun an r baya SUSUN ATUR UNTUK LEBIH MENONJOL DI MUSIM PERAYAAN peti k seju uk mas u t pin ah khem ADAKAH SEMUA KOPI PUTIH DIHASILKAN SETARA? Pengarah Eksekutif SUPER, Steven Lim berkongsi dengan kami jawapannya di dalam sebuah temu bual eksklusif. ewa untuk m ran istim asa Tawa erhad sahaja! t g n a y RMM42 TINJAUAN RUNCIT PREPARING FOR THE FESTIVE SEASON The festive season is usually filled with sales and promotions. So, have you thought about leveraging on these activities to make your store welcoming and attractive? In this issue’s Rencana Runcit, we show you a few store layout tips that can help maximise your festive impact. ! Speaking of attracting shoppers, have you thought of using Facebook to promote your store and engage with your shoppers? Read up how you can use this popular social media platform in Peruncit Praktikal Operasi. If you don't have a smartphone yet, check out our new Teknologi Runcit section for 5 reasons why you should get one. Lastly, over at Jenama Runcit, Mr Steven Lim, the Executive Director of SUPER talks to us about his brand’s latest charcoal roasted white coffee campaign in an exclusive interview. ! Happy reading! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! EDITORIAL TEAM RMM42 RENCANA RUNCIT LAYOUT TO STAND OUT THIS FESTIVE SEASON ! From Hari Raya to Chinese New Year, and Deepavali to Christmas, our country is a melting pot of many festivals. These occasions are usually synonymous with joyous family reunions and gift giving. Most importantly, the festive season is also a major sales period for retailers like yourself. It is during this time that shoppers rush to purchase essential items to celebrate the festivities. ! You already know that you should be leveraging on this opportunity to increase sales and promote your store. However, you can do much more than just holding a sale. Let Runcit Malaysia take you through an ideal store so you can pick up some tips to maximise your store layout and attract shoppers to your store for the upcoming festive season. ! ! RMM42 RENCANA RUNCIT 1. Make the most of your store entrance Your shop entrance has the highest shopper traffic in your entire shop. And what better way to reassure and confirm a customer's decision for walking in than to present them with a great festive offer? ! 2. Outside your store Many retailers pitch a tent on this space to sell items that shoppers will need for their celebrations, like festive cookies, prayer items and decorative lights. For instance, open a tent during Hari Raya to sell kuih-muih, ketupat, and dates. Or leading up to Chinese New Year, you could sell mandarin oranges and hampers. Of course, you will need to apply permission from your local council first. gondola gondola ! ! gondola 5 pameran lantai ! 3. Creating attractive displays Create displays as a means to grab shoppers’ attention and introduce them to the products for sale in your store. Speak to your suppliers about product display campaigns from brand owners that are usually held during the festive season. A well thought out and decorated gondola end or floor display will be attractive and draw people to them like a magnet. gondola peti sejuk barangan promosi kaunter bayaran 3 4 pintu masuk 1 2 khemah RMM42 RENCANA RUNCIT 4. Give attention to the right. Usually, shoppers entering shops will tend to turn to their right. Research also shows the right hand aisles in supermarkets get increased flows. For you this means you need to pay special attention to what you do with the right hand side of your shop. ! 5. Place products at the cashier. It is another place where traffic is very concentrated as shoppers wait their turn to be served. Use this area to sell unplanned purchases or purchases on impulse. It is the sort of stuff that grabs attention and won't break the bank, that makes people think, "I could use one of those". It works. ! “The early bird catches the worm”, so you should start preparing in advance for a festive season. Once you’re satisfied, try your hand at browsing your own store and see if it works. RMM42 P PERUNCIT PRAKTIKAL OPERASI eruncit raktikal Operasi DEKATI ENGAGINGPEMBELI SHOPPERS MELALUI FACEBOOK THROUGH FACEBOOK ! Garis masa P Perihal The popularity of social media such as opulariti media sosial seperti Facebook has helped hypermarkets Facebook telah membantu banyak and even a few larger mini-marts reach pasaraya hiper dan pasar mini and engage with their shoppers. Here yang besar untuk mendekati pembeli is what Berikut we can learn from bigger mereka. adalah apathe yang boleh stores: kita pelajari darinya: Gambar Suka Peruncit Praktikal pada 23 Jun jam 12.45ptg · Umumkan Promosi Dengan Cepat Announcing media can reach out to many Setiap “Suka”For atauexample, “Kongsi” pada laman shoppers. every Facebook seorang pembeli berpotensi “Like” or “Share” on their untuk mendapat “Suka” dan “Kongsi” Facebook pages has the juga. dari rakan-rakan mereka potential to be liked or shared by their friends. Shopper feedback - Shoppers Pembeli boleh memberi maklum balas can leave important feedback or yang penting atau meminta sesuatu request for products on your produk pada laman Facebook anda. social media page. Mesej Video Potensi Capaian Yang -Besar Potentially large reach Social Maklum Balas Pembeli Suka Suka · Komen · Kongsi 420 orang menyukai ini. 15 kongsian komen teratas Siti Aminah Mohd Ishak kedai runcit terbaik! layanan mesra, perkhidmatan bagus...memang gembira datang sini! Suka · Balas · 90 · 35 min promotions Facebook boleh quickly - Social membantu media can help mempromosi promote produk, perkhidmatan, products, acara, program services, keahlian dan events, peraduan dengan membership segera dan tanpa kos drives and tambahan. contests instantly at no added cost. G Shalini Kumar terima kasih kepada staff En Ali yang banyak membantu saya.. Suka · Balas · 5 · 10 min There areingin challenges implementing media. If you want to start a Facebook page for your shop, Jika anda membuka to laman Facebook untuksocial kedai anda, berhati-hatilah dengan : you should be mindful of the following: cabaran berikut: Pengurusan Sumber Planning timeMasa and Dan resource - Be prepared to spend an hour or two a day to write, post and check on Bersedialah untuk meluangkan masa untuklarge menulis, mengemas kini status dan staff to do this. Do not start if you don’t your store’s Facebook page. Many stores have dedicated memeriksa laman Facebook kedai anda. Kebanyakan kedai besar mempunyai have the time and resource. kakitangan khas untuk tugas ini. Answering questions - Any of your FB followers can leave a question or feedback on your page. Be prepared to respond Menjawab Soalan positively, even to complaints. Good and fast responses are generally well received. Pembeli yang mengikuti laman Facebook anda mungkin meninggalkan soalan atau maklum balas di situ. Bersedialah untuk memberi respons yang positif walaupun Social is an inexpensive waybiasanya to reach out to shoppers. kepadamedia aduan. Respons yang baik dan cepat diterima dengan baik. Shoppers can ‘like’ and ‘share’ your postings to potentially hundreds of other people. However, social media takes time. If done right, it can be very effective. Menguruskan laman Facebook memerlukan masa. Jika dilakukan dengan betul, ia boleh menjadi sangat efektif. 10 RMM42 KATEGORI RUNCIT Kategori Runcit Take Charge Of Household Batteries M any devices in our home rely on household batteries for power. Previously, the most common type of batteries are disposable alkaline or “heavy duty” batteries. Today, batteries have developed into more types. Generally, there are rechargeable and disposable batteries being sold in most shops today. Let’s compare the different types: Type Material Rechargeable Disposable Nickel-Metal Hydride (NiMH) Lithium Alkaline Carbon Zinc “Heavy Duty” 1200 - 2700 2100 - 3000 2400 500 - 1100 $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ Leaking Seldom Seldom Possible Easily Others New technology like Eneloop has 10x more recharge cyles than normal NiMH Weighs less and can be used in extreme temperatures New alkalines can last 50% longer Some brands have leak resistance Benefits Can be recharged hundreds of times, you save money in the long run Very powerful battery Popular and available everywhere, powers most devices Extremely cheap, great for low power devices Capacity (mAh) Price $ $ $ $ $ Use For Shelf Life With technology advancing at a rapid pace, your shoppers will always need batteries to power the latest devices. Do stock a wide variety of batteries to fulfill all your shoppers’ needs. 6 << English copy will be translated to BM, dummy CHI used >> RMM42 SAHABAT RUNCIT Jenama Runcit THE WHITE COFFEE PICKED BY BARISTAS SUPER adalah pengeluar kopi terbesar di Malaysia. Syarikat ini mengeluarkan 10 bilion cawan kopi setiap tahun dan merupakan pengeluar kopi yang pertama memperkenalkan format kopi 3 dalam 1 pada 1991. Kempen terbaru “Tiada Kopi Putih Yang Setara Dengannya”, berani menguji kopi putih jenama ini di kalangan barista. Kami menemu bual Pengarah What the inspiration thelanjut. “Not All White Coffees Eksekutif SUPER,1. En. StevenisLim untuk mengetahuibehind dengan lebih Are Created Equal” campaign? RMM: Apakah inspirasi di sebalik kempen “Tiada Kopi Putih Yang Setara Dengannya”? Baristas are coffee connoisseurs. They know coffee well. Barista adalah pakar kopi. Mereka sangat arif tentang kopi. Walaupun kamitheir percaya Kopi Putih While we believe that SUPER Charcoal Roasted White Coffee is a Panggang SUPER adalah produk yang berkualiti, kami mahu orang ramai mendengar pendapat pakar quality product, we wanted people to hear it from these experts. mengenainya. Dengan lebih 89 jenama kopi putih di pasaran Malaysia, siapa lagi yang lebih bagus With over 89 brands of white coffee in the Malaysian market, daripada barista untuk menyatakan bahawa kopi kami mempunyai rasa yang terbaik? who better than baristas are to say that our coffee tastes the best? RMM: Dengan begitu banyak jenama di pasaran, berapa besarkah kategori kopi putih ini di Malaysia? Di dalam kategori campuran kopi segera, terdapat 3 jenis: kopi hitam, kopi putih dan kopi berfungsi (biasanya mengandungi tongkat ali atau kacip fatimah). Kopi biasa masih mendominasi dengan 50% 2. With so many brands in the market, how big is the white perkongsian pasaran. Namun, sejak 6 tahun yang lalu, terdapat pertumbuhan dua angka bagi kopi coffee category in Malaysia? putih kerana ianya lebih menguntungkan Untuk memastikan jenama kami terkenal di pasaran, kami perlu menghasilkan produk kopi yang berbeza berbanding jenama kopi yang lain. Oleh itu, In instant coffee mix category, there are 3 segments: regular, kami telah memperkenalkan 6 proses unik iaitu bermula dari pemilihan biji kopi yang teliti, white coffee and functional. Regular still dominates more than diikuti dengan proses memanggang biji kopi, mengekstrak cecair, mengembalikan aroma, 50% market share. However for the past 6 years, white coffee teknologihas pengeringan semburan dangrowth, pengeringan beku untuk menghasilkan kopi putih seen double-digit because it sells for higher dengan rasa yang terbaik. SUPER merupakan satu diantara dua pengedar margins. WithTahukah such aanda competitive market, we feel that we kopi di Malaysia yang dan menghasilkan sendiri? Manakala jenama lain needed to memanggang make our coffee stand out.kopi Our 6 unique processes hanyalah melakukan proses pembungkusan. from stringent bean selection, to roasting, liquid extraction, ! Steven Lim Pengarah Eksekutif Super Food Marketing Sdn Bhd Jikalau ruang rak anda terhad, anda perlu...memilih dan menumpukan pada jenama-jenama yang sentiasa melabur di dalam pengiklanan dan promosi kerana ini membantu meningkatkan permintaan dan jualan. 16 aroma recovery, spray drying and freeze-drying - deliver the RMM: Siapakahbest pembeli utamawhite kopi putih panggang anda? tasting coffee. Did you know that SUPER is one of the Kami mahu semua orang merasa kopimanufacturers putih kami, jadi kami mengedarkannya ke semua pasaran, only two coffee in Malaysia to roast and jenis produce own pasar coffee? brands only packers. dari pasar hyper, its pasaraya, miniOther dan kedai runcit.are Pengguna sasaran untuk kopi putih kami adalah mereka yang berusia antara 20-40 tahun. ! RMM: Izzue Islam dan Yana Samsudin dipilih sebagai duta jenama SUPER sejak tahun lalu. Whodiare thekempen main terbaru consumers Apakah peranan3. mereka dalam anda? of your charcoal roasted Sebagai duta jenama kami,coffee? Yana dan Izzue melengkapi kempen ini melalui sokongan berterusan di white saluran Facebook dan Instagram. We want everyone to taste our white coffee, so we distribute our white coffee everywhere, eventelah to pasarayas, provision stores RMM: Untuk perdagangan runcit, kami lihat SUPER memperkenalkan pek bersaiz kecil, anddi mini markets. Our target consumers for white arekepada kerap mengiklankan dalam Majalah Runcit Malaysia, malah memberi sampelcoffee percuma between the ages 20-40 years old. runcit dalam beberapa bulan peruncit. Bagaimana lagi SUPER akanof menyokong perdagangan akan datang? Untuk kempen ini, kami telah memperkenalkan pek yang ditanda khas bagi Kopi Putih Panggang Klasik SUPER pada hanya RM10.99, termasuk GST! Ini adalah kali pertama kami menawarkan harga 4. Izzue Islam and Yana Samsudin were signed-up as serendah ini. ! SUPER’s brand ambassadors since last year. How do they RMM: Apakah nasihat akhir untuk semua peruncit? complement your latest campaign? Jikalau ruang rak anda terhad, anda perlu memperoleh sikap lebih memilih dan menumpukan pada As our ambassadors, Yana and Izzue complements jenama-jenama utama danbrand jenama-jenama yang sentiasa melabur di dalam pengiklanan danour promosi campaign through their continuous support in their Facebook kerana ini membantu meningkatkan permintaan dan jualan. Selain itu, ambillah peluang ini untuk and Instagram memanfaatkan pek promosi RM10.99channels. dan perkenalkan Kopi Putih Panggang SUPER kepada pembeli anda untuk mengaut keuntungan yang lebih menarik. APAKAH ITU BARISTA? Barista adalah individu yang dilatih khas untuk menyedia dan menghidangkan minuman kopi khas berasaskan espresso. Barista adalah perkataan Itali yang bermaksud “pelayan bar”, yang biasanya bekerja di belakang kaunter untuk menyediakan minuman panas atau sejuk. Sumber: Wikipedia RMM42 SAHABAT RUNCIT 5. For the general trade, we noted that SUPER has introduced smaller pack sizes, advertised regularly in Runcit Malaysia Magazine and are even enclosing free sachets for our retailers. How else will SUPER support the general trade in the coming months? For this campaign, we have introduced a specially marked pack, SUPER Charcoal Roasted White Coffee Classic at only RM10.99, inclusive of GST! This is the first time we have marked the price so low. ! 6. What is your final advice to all retailers? As your shelf space is limited, you should not sell too many coffee brands. Stick to the top brands that constantly invest in advertising and promotions, which help grow demand and increase sales. Additionally, you should sell more white coffee as it can give you better margins. Take this opportunity to leverage on our RM10.99 marked pack promotion and introduce SUPER Charcoal Roasted White Coffee to your shoppers. ! ! ! ! What is a barista? A barista is a person specially trained to make and serve specialty espresso-based coffee drinks. Barista is an Italian word meaning “bartender”, who typically works behind the counter serving hot or cold drinks. Source: Wikipedia freezekopi dried freezecoffee dried Tidak seperti jenama-jenama lain, Kopi Panggang Putih SUPER mengandungi campuran kopi spray-dried dan kopi freeze-dried untuk menghasilkan secawan kopi yang sempurna. Runcit Malaysia 17 RMM42 Tinjauan Runcit Teknologi Runcit TEKNOLOGI RUNCIT REASONS WHY YOU SHOULD OWN A SMARTPHONE FOR BUSINESS T elefon pintar telah penting untuktool perniagaan. Selain Aside from making calls and sending SMS, here A smartphone hasmenjadi becomealat anyang indispensable for business. daripada membuat panggilan dan menghantar SMS, berikut adalah are 5 reasons how a smartphone can be useful for your business: 5 sebab mengapa telefon pintar berguna untuk perniagaan anda: ! 1. Menyimpan maklumat pembekal Anda bukan sahaja boleh menyimpan maklumat pembekal, malah juga 1. Maintaining supplier profiles. You can not only save supplier mendapatkan semula maklumat berguna tentang dengan cepat. contacts, but also store and retrieve usefulmereka information about them quickly. ! 2.! Berkomunikasi Hubungi pembekal anda melalui ‘apps’ seperti WhatsApp, Line dan Wechat 2.tanpa Chatting. Chat suppliers using apps asbayaran caj. Anda jugawith bolehyour hantar gambar barangan rosak such atau slip WhatsApp, Line and WeChat for free. You can also send pictures kepada pembekal dengan cepat. of damaged goods or bank-in slips as proof of payment to your suppliers instantly. ! ! ! 3. Memantau harga perkembangan harga pasaran the pesaing andaofuntuk anda. 3.Ikuti Price Monitoring. Monitor prices yourproduk competitors. ! ! 4. Menguruskan masa APAare ITU ‘APPS’? What apps? Singkatan kepada perkataan aplikasi, ia Short for perisian yang direka untuk ‘applications’, apps melaksanakan perkaraare software perkara tertentu.designed Terdapat to fulfill a particular lebih daripada 1 juta ‘apps’ purpose. There are yang membolehkan anda menonton more than 1rancangan million televisyen, apps thatataupun can dosebagai GPS. Kebanyakan juga anything, from‘apps’ watch percuma! television, or even use as a GPS. Best of all, most of them are free! ! peringatan tugasan harian waktu kedatangan 4.Tetapkan Managing time. untuk Set reminders foratau your daily tasks orpembekal supplier visits‘app’ using your calendar app. menggunakan kalendar. ! ! 5.! Perbankan Periksa baki akaun atau tetapkan peringatan untuk membuat bayaran 5. Banking. Check your bank balance anytime or set reminders kepada ‘app’ bank. for yourpembekal suppliermelalui payments using your bank’s app. A smartphone is not difficult to use. These days, many are equipped with larger screens and an easy to use Telefon pintar tidak sukar untuk digunakan. Kini, banyak mempunyai skrin interface. Plus, a decent smartphone is not expensive. Why not consider getting a smartphone if you don’t yang besar dan antara muka (interface) yang mudah digunakan. Harganya already own one? juga lebih berpatutan. Jadi, apa kata anda mendapatkan telefon pintar? 14 RMM42 SAHABAT RUNCIT Sahabat Runcit K tahun keduanya, Product ofYear the Year Malaysiaissemakin pantas the benchmark of consumer confidence in Now inini itsdalam second year, Product of the Malaysia fast becoming menjadi di Malaysia. Anugerah Malaysia. Thepenanda awardsaras arebagi thekeyakinan result of pengguna a partnership between Product of the Year International and ini adalah hasil usaha sama Product of the Year International Sledgehammer Communications’ MARKETING magazine. dan MARKETING magazine milik Sledgehammer Communications. This year, 20 category winners were voted by over 2,000 consumers through an extensive survey conducted by Tahun ini, 20 pemenang kategori diundi oleh lebih 2,000 pengguna melalui kaji Nielsen Malaysia. Consumers across Malaysia will now be able to shop through the overcrowded supermarket selidik menyeluruh yang dijalankan oleh Nielsen Malaysia. Pengguna di seluruh shelves and recognise the winners of innovation by looking for the honorary red “Product of the Year” seal, Malaysia kini boleh membeli-belah dengan mengenal pasti para pemenang which ini will on packaging, advertising inovasi dibe rak-rak pasaraya yang sarat melaluiand labelin-store “Productdisplays. of the Year” berwarna merah yang akan diletakkan pada pembungkusan, bahan-bahan pengiklanan dan pameran dalam kedai. Instant Beverages Minuman Segera Horlicks Chocolate Label “Product Of The Year" akan “Product of The Year” label will dipaparkan di produk-produk ini be displayed on these products Penjagaan Bayi Baby Care (Lampin-Pakai (Diapers Pants) Buang – Seluar) Drypers Drypantz Bayi- Tape) BabyPenjagaan Care (Diapers (Lampin Pakai Buang – Pelekat) MamyPoko Tape Newborn with Speed Wave Men's Face Penjagaan Care Muka Lelaki Kao Biore Men's Double Acne Solution Detergent Detergen Daia ColourShield Cecair Pencuci Dishwash Liquid Pinggan Mangkuk Glo Lime with Magnetic Power Female Face Growing Up Penjagaan Care Muka Wanita Eversoft Skinz UV White Miracle Blackhead Exfoliator Susu untuk Milk Membesar Sustagen Kid 3+ New Formula Men’s Ice Cream Aiskrim Magnum GOLD?! Soya Drinks Minuman Soya Hershey's SoyFresh, Chocolate and Mocha Instant Noodles (Cup) Mi Segera (Cup) Maggi Royale Korean Spicy Braised Beef Noodle Soft Drinks Minuman Ringan Mountain Dew Blue Shock Men's BodyBadan & Hair& Penjagaan Rambut Lelaki adidas Hair & Body 3 Mint Extract Extra Fresh Shower Gel Shampoo Instant Noodles (Pack) Mi Segera (Pek) Mamee Chef Mi Kari Seribu Rasa Syampu Lelaki Shampoo Head & Shoulders Lemon Fresh Anti-Dandruff Shampoo Female Skin Penjagaan Skin Perlindungan Care Protection Kulit Wanita Kulit Nivea Extra Sunplay Skin Whitening Skin Aqua UV Therapy Serum Watery Gel SPF33PA++ Mandian Badan Men's Body Wash Hair Conditioner Perapi Rambut Lelaki Pantene Pro V Aqua Protex for Men Pure Conditioner Sport Shower Gel Face Cream Krim Muka Safi Balqis White Trilogy RMM42 P PERUNCIT PRAKTIKAL MOTIVASI eruncit raktikal Motivasi DO YOU HAVE The National Health and Morbidity Survey 2011 revealed that 2.6 million Malaysians are suffering from diabetes. DID YOU KNOW? Diabetes can slowly creep up on you with no signs or symptoms. However, look out for these warning signs: Needing to pass urine more frequently Constant need to quench thirst You may be at risk of diabetes because of: Family history Feeling more tired than usual Losing weight unexpectedly Do you have high blood glucose? High blood glucose could be a sign of diabetes.Visit a 1. pharmacist to do a simple finger prick test: 1. Fasting blood glucose test Overweight/Obese 2. Done after fasting overnight (at least 8 hours). Target: <5.6 mmol/L Unhealthy eating 2. Random blood glucose test Done anytime after meals. Target: <7.8 mmol/L Lack of exercise If your results are higher than stated above, immediately see your doctor for proper tests. 1. Diabetes is a lifelong potentially serious disease if untreated. 26 2. The information presented is intended only as a guide. Always consult your doctor for advice on medical issues. Ref: Clinical Practice Guidelines Management of Type 2 Diabetes Mellitus (4th Edition), May 2009 RMM42 Media Runcit 18 MEDIA RUNCIT RMM42 MEDIA RUNCIT Our survey results show that Runcit Malaysia Magazine remains an important tool that bridges traditional retailers and brand owners. If you are interested to subscribe to our magazine for free, or if you have any questions, call us at +603 7957 1718 or send us an email to [email protected]. Hasil kajian kami menunjukkan bahawa Majalah Runcit Malaysia masih penting untuk menghubungkan peruncit tradisional dan pemilik jenama. Jika anda berminat untuk melanggan majalah kami secara percuma, atau jika anda mempunyai sebarang pertanyaan, hubungi kami di talian +603 7957 1718 atau hantar e-mel kepada [email protected]. RMM42 PROFITABLE TOY VENDING MACHINE I installed a vending machine selling children’s toys outside my store about one year ago. It has proven popular with the children in my area, as I earn more than RM200 a month from its sales. Not only do I profit from toy sales, I also see an increase in sales for snacks as well. ! V. Yelawsaraw A/L T.K. Voowosamy Kedai Runcit Malini Maju Enterprise Ipoh, Perak PL: Seaw Sek Chuan ! ! LOCAL FRUITS IN DEMAND I sell a large variety of fresh produce, mainly meat, vegetables and local fruits in my shop. Most popular are my local bananas and pineapples - they are highly in demand! Sales of my local fruits have contributed the most income and an increase in shopper visits. ! Reza Pasar Mini Fasa 2 Bandar Puncak Alam, Selangor FS: Sim Keng Lee & David Teh ! CAKAP-CAKAP RUNCIT RMM42 MEETING NEIGHBOURHOOD DEMAND My store is located far from the city, but it is convienient for the residents in my neighbourhood. My store is well-stocked and meets my shoppers' demand for essential grocery items at affordable prices, without the need for them to travel to the city. ! Siti Yah bt Mamat Pasar Mini Mak Su Yah Pasir Puteh, Kelantan FS: Mohd Azam ! ! LONG, SUCCESSFUL BUSINESS I have been running my store for 15 years. The key to my business longetivity is store cleanliness, well-merchandised stock on the shelves and block display for my shoppers' ease, a wide variety of items for sale and finally, treat your shoppers' well so they return to your store. ! Looi Soo Yong Perniagaan Seng Lip Tong Bukit Mertajam, Pulau Pinang FS: Mohd Azam ! ! WIDE VARIETY OF MOON CAKES My store is a one-stop shop that provides a variety of products and extra services to my shoppers. Every year during the Moon Cake Festival, we sell a wide variety of Moon Cake brands. These sell very well and shoppers are happy as they are spoilt for choice. ! ! Toh Chee In Coco Mart (M) Taman Wangsa Permai, Kuala Lumpur PL: Peter Lim CAKAP-CAKAP RUNCIT RMM42 WIRA RUNCIT NEW TOWNSHIP, NEW OPPORTUNITY ! ! ! ! Two brothers saw a golden opportunity and opened a retail store in a new township. Although business was slow early on, sales began to boom as more people started moving in. While his brother has since migrated, Dev Anand a/l Pandurengan still runs the business successfully. We speak to him to find out how his business continues to thrive. Tell us how did Super Star Store come about? Before, I was working in a factory until it fell bankrupt. My brother brought up the idea of opening a kedai runcit in a new Menglembu township. When the store opened in 2003, business was so slow that we earned under RM100 daily. However, our patience paid off and business picked up by 2006 as more residents moved into the area. ! How do you cope with the increased business? About two years ago, the neighbouring corner lot was available. I jumped at the opportunity and rented the lot to expand my shop. I now have two lots side by side. As a result, my business grew further and I rented the shoplot opposite to be my storeroom. Furthermore, I am looking for another storeroom! ! What attracts shoppers to your store? I sell a large number of household goods from a wide range of brands. I am also well-stocked with fresh vegetables, rice and fish, which are highly in demand. My shoppers are spoilt for choice and don’t need to travel far to shop. As an added advantage, I believe I have many return shoppers because I make it a point to build good relationships with them. My shoppers are satisfied with the service and price of my goods. ! What is your advice to other retailers? Even when presented with a golden opportunity, you need to keep working hard to make your business prosper. Never give up, and work towards achieving your personal goals and you will definitely see the fruits of your labour. ! ! ! END