our brochure

Pierhouse and Relevance One:
Powering Smart Store Retail
The retail market has been permanently
Despite online & mobile growth, 82%
disrupted. Modern day shoppers demand
of consumers still make their final
access to products and services across
purchase decisions in-store1. Therefore
any channel at any time.
Customers
it is imperative to maximise all sales
want value, choice and personalised
opportunities and engage with your
offers delivered to them in an engaging
customers at every opportunity to attract
and enticing way. Retailers have had to
and retain shoppers on every visit.
radically re-think their operating models
to succeed in this fiercely competitive
environment.
85% of customers prefer a personalised shopping experience2
Forrester Research
Intel RSD, ESS Retail
July 2014
1
2
Insight into in-store action
That’s where Pierhouse and Relevance One come in. Our combined expertise brings
together a first class blend of store analytics and smart in-store signage. This unique
solution enables Retailers to implement Real-time Retail; live analysis from inside the
store to identify key trends which can be translated into in-store action with price
changes and promotions rolled out within minutes.
• In-store messages can be updated instantly to react to changing customer numbers,
demographics, behaviours and environmental factors, providing a truly personalised,
relevant and compelling customer experience, driving sales uplift and repeat customer
visits.
By 2017 25% of Retail IT Spend will be invested in Analytics. Offline retail
analytics holds the promise for parallel gains at brick-and-mortar stores.3
Our Solution
Together we bring best in class capability to deliver the following Retail benefits:
• Real-time Retail from insight through to in-store execution
• Increased sales conversion rates & sales uplift in-store
• Empowered store associates & improved service levels
• Ability to analyse customer numbers, behaviours & conversion rates for
future campaigns
• Presenting a consistent brand image with messages that match other
high quality signage elsewhere in-store, providing consistency and
relevance to customers across all channels
• Cloud-based solution with no additional technology investment required
• Enhanced customer personalisation
AT Kearney:
Omnichannel Shopping
Preferences Study
3
Our analytics platform uses a combination of counters, sensors and in-store
cameras to gather real-time store intelligence that can be used to drive informed
decision making for competitive advantage.
The information is collated and
delivered via a user friendly customer dashboard.
Once this data has been
analysed by Head Office & Store Associates, then price & promotional messages
can be updated dynamically and rolled out to stores within minutes. Our solution
is cloud-based and is easily integrated with legacy systems & existing in-store
infrastructure with no need for expensive additional IT investment.
Additional features include:
customer
to make informed
Localised promotions
•In-store
•Ability
•
behavioral analysis
decisions, based on
executed across stores
environmental factors
within minutes
sales data with
•Informed
demographic/ gender
digital signage
Price, promotion &
•In-store
•
information
updated dynamically
compliance guaranteed
based on customer
promotional
Effective reporting to
•Detailed
demographics and dwell •review sales against
analysis
times to drive conversion
customer demographics
Accurate headcount of
•customers & conversion rates
& promotional activity
Integrated platform for
rates with ability to
•
all paper, ESL, digital and
compare online and
in-store purchasing
behaviours
mobile media
To discover more about how Pierhouse & Relevance One can
help you work smarter in-store contact us at
Pierhouse Global HQ
[email protected]
+44 1252 735000 www.pierhouse.co.uk
Relevance One
www.relevanceone.com
About Relevance One
Relevance Analytics was founded in 2014 on the belief that actionable insight for
retail through analytics is the future.
We believe that Insightful Retail Analytics will quickly become the primary means
by which corporate digitization is deployed and store and branch information is
accessed.
Think of Relevance One as Google Analytics for physical environments—and
equally essential to understanding and ensuring digital success.
About Pierhouse
Pierhouse provides smart in-store signage to retailers across the world, delivering
high impact tickets across paper and digital formats, enabling agility in a fiercely
competitive marketplace.
Customers
love
experience
brought
the
rich
to
the NetTickIT® platform.
in-store Retailers love NetTickIT®’s proven
them
by ROI
benefits
-
dynamic
in-store
The right promotions, efficient store processes,
information, in the right place, at the centralised reporting & compliance as
right time for easy shopping decisions.
well as multi-lingual, multi-currency
capabilities.
The cloud based platform provides fast, seamless integration with legacy systems
and offers a flexible framework for incorporating in-store innovations such as shelf
edge labels, digital media, QR codes, integrated product reviews and augmented
reality. NetTickIT® powers omnichannel experience and turns big data analytics
into store action at the shelf edge.
Pierhouse is passionate about Retail and with installations in over 60 countries
across multiple Retail sectors, we are the in-store signage experts.