The 7th China International Tourism Commodities Fair End Show

The 7th China International Tourism Commodities Fair
End Show Report
Smart Travel with Stylish Gadgets
The 7th China International Tourism Commodities Fair Rounded Off Successfully
The four-day event of the 7th China International Tourism Commodities Fair (CITCF), rounded off
successfully at the Yiwu International Expo Center on May 27, 2015. The organizer committee this year
invited the world leading trade fair company - Hannover Milano Fairs China Ltd. as one of the show
organizers to join hands with the CITCF, successfully
attracting more than 1,200 companies from home
and abroad. The overseas exhibitors were from 18
countries and regions including Ethiopia, Australia,
Germany, Philippines, Finland, Korea, Czech,
Guinea-Bissau, Cameroon, Comoros, South Africa,
Switzerland, Senegal, Sudan, Greece, Spain, Singapore
and China Taiwan; while domestic exhibitors were
from 31 provinces, municipalities and regions as well
as the Xinjiang Production and Construction Corps.
With the theme of “Smart Travel with Stylish Gadgets”,
the CITCF 2015 gathered innovative, intelligent and traditional tourism products and services from all
over the world, covering a total display area of 50,000 sqm. The show fully promoted the new concept of
“Internet + Tourism” onsite and debuted the sector of tourist toilet. This year’s show totally
accommodated 2,017 international standard booths and welcomed more than 100,000 visits. Overseas
buyers from 82 countries and regions including Brazil, Bulgaria, Russia, Colombia, South Korea, Malaysia,
the United States, Saudi Arabia, Ukraine, Uzbekistan and India have visited the event and closed deals
totaling RMB 3.578 billion yuan.
The CITCF has hit new historical records in exhibition scale and exhibit quality under the new
organization, new configuration and new theme, and has won recognition and acclaim from most
exhibitors. Mr. James Fu, General Manager of Hannover Milano Fairs China Ltd., said the success of the
company in taping into the third-tier cities meant that there were tremendous business opportunities in
Yiwu, and that the CITCF will have an even brighter prospect in the future.
CITCF 2015 was sponsored by China National Tourism Administration and People's Government of
Page 1
The 7th China International Tourism Commodities Fair
End Show Report
Zhejiang Province, and jointly organized by China Tourism Association, Zhejiang Tourism Bureau, Yiwu
People’s Government and Hannover Milano Fairs Shanghai Ltd.
Multiple highlights sparkling the show
Compared with those of previous years, the percentage of overseas exhibitors has increased
conspicuously. The booths and products presented by exhibitors from 18 countries and regions have
showcased their exotic features; while international enterprises presenting high-end and tasteful images
have attracted numerous buyers. Meanwhile, exhibitors from Chinese provinces and municipalities
showed no less glamor. They were more enthusiastic than previous years and occupied more exhibition
areas than that of last year. Exhibitors from 31 provinces and municipalities, including Beijing, Shanghai,
Jiangsu, Anhui, Sichuan, Jilin, Guangdong, Hubei, Zhejiang and the Xinjiang Production and Construction
Corps have attended the show. Breaking the tradition of classifying exhibitors by province, the organizers
divided the exhibitors into three major categories, namely the “One Belt One Road” Economic Belt,
Beijing-Tianjin-Hebei Economic Circle / Bohai-Rim Economic Circle and the Yangtze Economic Belt. In the
era of ubiquitous information, the signs of “Internet+” could be seen everywhere in the Hall C1.
On the basis of covering 5 halls and outdoor space of
the fairground, the CITCF was basically divided into:
Hall A1: camping equipment and facilities (e.g.
caravan and bungalow); Hall B1: outdoor products
and featured commodities; Hall C1: a pavilion for
intelligent tourism and international goods; Hall D1:
a pavilion for environmentally-friendly tourist toilets;
Hall E1: a place for provinces and cities to showcase
Page 2
The 7th China International Tourism Commodities Fair
End Show Report
their tourism resources; and outdoor exhibition areas: caravan club activities.
What worth mentioning was that the this year’s show launched a
pavilion for tourist toilets, attracting Beijing Landwasher, Shanghai
Huajie, Shanghai Meishen, Fujian Kening, Jilin Lukeben and other
Chinese leading eco-friendly facility manufacturers as well as the
World Toilet Organization and the World Toilet Association to
illustrate the toilet development and innovation, fully promoting
the development public tourism services and continuously
improving the development and quality of Chinese tourism
industry.
The marketing director Ms. Ye of Shanghai Huajie, a frontrunner of China’s environmentally-friendly toilet
industry, said that they were very glad to attend the CITCF and were satisfied about the number of visitors
to the toilet pavilion. Many buyers have expressed their interests in Huajie’s 7 latest mobile toilets. In the
meantime, the CITCF Toilet Seminar 2015 has invited Mr. Chua Hung Meng, Director of World Toilet
Organization, Ms. Jaya Myler, General Manager of World Toilet Organization, Mr. Byun Kyung-Soo, Director
China Office of World Toilet Association, Mr. Yu Mingkuo, President of Taiwan Toilet Association, Mr. Wang
Yanqing, Chairman of Livable China Assiciation, and Mr. Xie Huan, Executive Director of China Building
Decoration Association Kitchen and Toilet Engineering Committee to the event. Mr. Hou Yajun, Vice
President of Landwasher, Mr. Ma Zhiheng, General Manager of Huajie and other prominent business
executives gave speeches at the seminar and discussed the future of toilet revolution with nearly 200
guests from tourism bureaus, 5A/4A scenic areas and toilet manufacturers across China.
Buyers gathered to lead on-site deals
Apart from on-site exhibition of professional and
diversified tourism products and resources, the
concurrent 21 events and activities were held during the
show including the Shendi Group Presentation, CITCF
Toilet Seminar 2015, the Awarding Ceremony of 2015
China Tourism Commodities Competition and China
Tourism Commodities Development Seminar, the
Intelligent Tourism (New Products Launch), the Chinese
Camping Equipment Industry Development Direction
Forum, the Intelligent Tourism Product Launch of Chinese
Scenic Spots 2015, the Awarding Ceremony of First China Tourist Toilet Design Competition, the Launch
Ceremony of Jinhua Bawu Feature Tourism Commodities Design Competition 2015, and the selection of
“Top Ten and Top 100” Tourism Product Contest.
Page 3
The 7th China International Tourism Commodities Fair
End Show Report
During the fair, AliExpress, the world-leading B2B e-commerce platform affiliated to Alibaba, launched the
2015 Chinese Buyer Scheme and organized
over 5,000 buyers to attend the CITCF and to
negotiate business opportunities with all
exhibitors. More than 1,600 visitors from
Chinese 5A/4A tourist sites visited the toilet
hall to negotiate about buying the products.
Meanwhile, nearly one hundred Chinese and
international mainstream media, TV stations,
radio stations, newspapers, on-line media,
and new media, including the CCTV, the
Xinhua News Agency, the China News Service,
the Economic Daily, the People’s Daily, the
China Tourism Daily, the Zhenjiang Radio Station, the Zhejiang Daily, the people.cn and the cntour.cn, have
given full coverage of this event.
With efforts from all walks of society, the CITCF 2015 has established a layout of “small city, big stage”,
and will continue to create all-new opportunities for “buying” in Yiwu with the philosophy of “promoting
innovations in tourism commodities and encouraging transactions in tourism commodities.” The 7th
China International Tourism Commodities Fair was held at the Yiwu International Expo Center on May
24-27, 2015; while the next edition will be held in Yiwu in May 2016.
Page 4
The 7th China International Tourism Commodities Fair
End Show Report
Page 5
The 7th China International Tourism Commodities Fair
End Show Report
Page 6
The 7th China International Tourism Commodities Fair
End Show Report
Exhibitor Feedback
Hannover’s professional onsite management provided us a great assistant and support. Your expertise and warm
hospitality left us a deep impression.
On behalf of South African Tourism China, I would like to express our heartfelt thanks again and look forward to
cooperation opportunities in future.
——Bradley Brouwer, President of South African Tourism
The overall organization of the exhibition is very successful, the number of visitors in hall A1 is not very huge,
but the proportion of the professional audience is relatively high, it is good for our sales onsite. At the same time,
the service for exhibitors is also considerate. It is a comfortable and happy event us.
——RV International Vehicles Trade & Marketing Co., Ltd
We are a professional assembly type of toilets producer. It’s our first time to participate in China International
Tourism Commodities fair. The exhibition is very lively and successful. Under the guidance of national policy, the
show attracted various regions of the country tourism bureau, tourist attractions and all walks of life coming to
visit it. It is also our great honor to attend the event and a great platform for us to open up our sales market. We are
pleased with the number of visitors, and have met a lot of professional buyers who are interested in our products.
Hope to have the opportunity to participate CITCF again.
——Hangzhou Star-up Housing Industry Co., Ltd
We are a professional website of Taiwan featured products. The exhibition is very professional and attracted a
great number of visitors, especially the professional visitors. The Government personnel of the Tourism Bureau
from various regions also show great interests and the intentions of cooperation with our firm. It’s very lucky that
we did not miss the show.
——Taitaibuy. Com
Page 7
The 7th China International Tourism Commodities Fair
End Show Report
Catalogue
PART 1
REPORTS FOR OVERVIEW VISITOR COUNTING
Breakdown by Visitor Registration
PART 2
DATABASES VISITOR ANALYSIS REOPRT
Breakdown by Exhibit Catagories
Breakdown by Position
Page 8
The 7th China International Tourism Commodities Fair
End Show Report
PART 1
REPORTS FOR OVERVIEW VISITOR COUNTING
Page 9
The 7th China International Tourism Commodities Fair
End Show Report
REPORTS FOR OVERVIEW VISITOR COUNTING
(Breakdown by Visitor Registration)
%
Pre-Reg Visitor
1.09%
Onsite Visitor
36.92%
WeChat attention
61.99%
合计总数
Page 10
100.00%
The 7th China International Tourism Commodities Fair
End Show Report
PART 2
DATABASES VISITOR ANALYSIS REOPRT
Page 11
The 7th China International Tourism Commodities Fair
End Show Report
DATABASES VISITOR ANALYSIS REOPRT
(Breakdown by Exhibit Catagories)
%
Tourism Equipment: travel shoes and clothes, luggage and bags,
1
tents,wash supplies, protective equipment and other auxiliary
31.59%
facilities
Holiday
2
Consumption:
wooden
houses,
recreation
vehicle,
yachts,sport utility vehicles, electric scooters, holiday destination,
22.55%
hotels,aviation, car rentals, travel service providers, etc.
3
Artwork and Crafts: tourist souvenirs, arts and crafts, featured
products
19.51%
Electronic Business Service: E-commerce service providers for
4
touristcommodities and travel consumption, travel websites, relevant
10.23%
APPs,intelligent tourism
5
Environmental-friendly toilet/sanitary fittings
26.29%
6
Others
16.18%
Page 12
The 7th China International Tourism Commodities Fair
End Show Report
DATABASES VISITOR ANALYSIS REOPRT
(Breakdown by Position)
%
1
Owner/Partner/Self Employed/Board Member
12.72%
2
Proprietor/General Manager
16.02%
3
Departmental Director
4
Head of Department/Section Manager
22.75%
5
Other Commercial Employee
11.53%
6
Skilled Worker/Foreman
8.13%
7
Civil Servant
1.95%
8
Professor/University Lecture/Teacher
0.85%
9
Apprentice/Student
0.50%
10
Other
7.09%
18.46%
SUBTOTAL
100.00%
Page 13