PAPER MILL PLAYHOUSE media kit

PAPER MILL PLAYHOUSE
media kit
2010–2011
season
The Star-Ledger calls Paper Mill
Playhouse “a musical theatre
power house. The state’s
flagship theatre!”
Advertise with Paper Mill
Playhouse today and get a
return on investment that
you’ll applaud!
the experience today...
the feeling forever
For more information
about advertising with
Paper Mill Playhouse,
please visit us at
www.PaperMill.org,
or call 973.379.3636
ext. 2276
Paper Mill Playhouse
22 Brookside Drive
Millburn, NJ 07041
AUDIENCE PROFILE
ATTENDANCE
Over 170,000 patrons attend
Paper Mill Playhouse each season.
Paper Mill Playhouse’s subscriber
base of over 15,000 is one of
the largest in the country.
GENDER
72% Female
28% Male
ANNUAL HOUSEHOLD INCOME
Under $50K
10%
$50K — $74K
12%
$75K — $99K
12%
$100K — $149K
17%
$150K — $199K
7%
$200K — $249K
4%
$250 and above
6%
AGE
54 is the average age
TICKET BUYERS
54% Subscribers
46% Single Ticket Buyers
EDUCATION
29% have College Degree
32% have Graduate Degree
70% have a College Degree or higher
GEOGRAPHIC COVERAGE
Millburn - Short Hills Profile
With the town fully invested — we’re not going away!
A majority of Paper Mill
Playhouse’s patron base
live in Essex, Morris,
Union, Middlesex,
Bergen, Somerset, and
Passaic counties.
In 2008 the Township of Millburn and Paper Mill Playhouse entered
into a historic partnership, and with so many people invested in
its success, there is no better time to be a part of a cutting edge
performing arts center.
Population 19,735
Median age is 39.2
NEW JERSEY
Median household income is $164,880
The 1.2-million-square-foot Mall at Short Hills features an
additional 170 stores and restaurants, within 10 minutes of
the theater.
All counties of New
Jersey, the New York
Metropolitan area
and Staten Island are
represented in Paper
Mill Playhouse’s patron
base.
Reach your target market in your area!
Sources: Paper Mill Playhouse consumer research 2009.
For more information about advertising with Paper Mill Playhouse,
please visit us at www.PaperMill.org or call 973.379.3636 ext. 2276
O ct. 1 7
S ep. 2 2 –
Advertise with each show!
From Classic American to Young & Modern, our season appeals to those within their prime
buying years, and also families. An opportunity to catch a potential customer in the comfort
of their own chair, advertising with Paper Mill Playhouse informs our audience of the high
quality standards your business is known to uphold.
LIFE
IS FLAT
WITHOUT
IT!
N OV. 19 –D EC . 26
Cam eron Mac
kintosh ’s
Acc laim ed New
Prod uct ion
Bou blil & Schö
nber g’s Lege
nda ry Mus ical
Lyri cs by Herb
ert Kret zmer
JA N. 19 –F EB . 13
In a word: c-a-l
h-y-s-t-e-r-i-
MAR. 1
6 –A P R
. 10
HAIRSPRAY
This winner of eight Tony® Awards including “Best Musical”
launches our new season aerosol–style. You’ll tap your feet
to the beat as Tracy Turnblad and friends triumph over high
school bullies, racism and enemies everywhere of big girls
with big hair.
LES MISÉRABLES
Cameron Mackintosh presents a brand new 25th anniversary
production of Boublil & Schönberg’s legendary musical with
glorious new staging and spectacular reimagined scenery
inspired by the paintings of Victor Hugo. This new production
has already been acclaimed by critics, fans and new audiences
and is breaking box office records wherever it goes. The
London Times hails the new show “a five star hit, astonishingly
powerful and as good as the original.” The Western Mail says
“an outstanding success—the best version yet.”
THE 25TH ANNUAL PUTNAM COUNTRY SPELLING BEE
Craving a fun musical comedy to sweep you up in the action
and keep you laughing all the way home? Then this Tony
Award®–winning story of six quirky competitors and three
oddball adults in search of spelling bee glory is the show for
you. One of the songs says it best: “If you like to laugh, if you
like to spell, you’ll like this competition very well.”
*Appropriate for ages 12+
2
– M AY 2
A P R . 27
Empir
Aren ,t es
W
They U hat
sed
to Be
A FUNNY THING HAPPENED ON THE WAY TO THE FORUM
With music and lyrics by Stephen Sondheim and a book by
Burt Shevelove and Larry Gelbart (the award–winning writer of
the film Tootsie and the M*A*S*H TV series), this slapstick farce
is regarded by many as a high point in the history of Broadway
musical comedy. Be prepared to laugh early and often—as
the signature show tune puts it, “Tragedy tomorrow, Comedy
tonight!”
CURTAINS
Aspiring actor and detective Lt. Frank Cioffi investigates the
rising body count at a Broadway-bound show—and starts a
backstage romance with one of the actors. Can he solve the
case without becoming a victim? The award-winning creative
team behind this musical, mystery-comedy includes John
Kander & Fred Ebb (of Cabaret and Chicago) and a book by
Rupert Holmes.
For more information about advertising with Paper Mill Playhouse,
please visit us at PaperMill.org or call 973.379.3636 ext. 2276
rates
5-Show/Full Season*
3-Show
Per-Show
Save 25%!
Save 20%!
Back Cover (4-color only)
$12,187.50
$7,800.00
$3,250.00
Full Page / Pref. Position
$8,812.50
$5,640.00
$2,350.00
Full Page
$7,125.00
$4,560.00
$1,900.00
Half Page
$4,875.00
$3,120.00
$1,300.00
Quarter Page
$3,656.25
$2,340.00
$975.00
Production Dates
Reservation
Artwork Due
Hairspray
9/22 – 10/17/10
8/18/10
8/25/10
Les Misérables
11/19 – 12/26/10
10/15/10
10/22/10
The 25th Annual Putnam County Spelling Bee
1/19 – 2/13/11
12/15/10
12/22/10
A Funny Thing Happened on the Way to the Forum
3/16 – 4/10/11
2/9/11
2/16/11
Curtains
4/27 – 5/22/11
3/23/11
3/30/11
4-Color print rate: add $950 per insertion
schedule
mechanicals
Trim Size of Pages: 5.5” X 8.5”
All measurements are horizontal by vertical.
Advertisement must be submitted as a high-resolution
PDF with all fonts embedded.
If you would prefer, our marketing department can
prepare your advertisement for you.
Full Page
Bleed
5.75” x 8.75”
Full Page
Non-bleed
4.65” x 7.72”
Live Area
5” x 8”
Half Page
Horizontal
4.65” x 3.75”
Half Page
Vertical
2.25” x 7.72”
Quarter Page
Horizontal
4.65” x 1.75”
Quarter Page
Vertical
2.25” x 3.75”
Please submit logos, artwork, photographs, a
typewritten manuscript, and approximate sizes
of elements and general placement within the
advertisement. We will complete the design, set type,
and supply proofs for your approval, at trade rates.
Payment due net 30 days from invoice date.
First time advertisers, without a recognized agency,
are to pay in advance.
1.5% monthly finance charge on overdue amounts.
For ad reservations, please call 973.379.3636 ext. 2276