PAPER MILL PLAYHOUSE media kit

PAPER MILL PLAYHOUSE
media kit
2011–2012
season
The Star-Ledger calls Paper Mill
Playhouse “a musical theatre
power house. The state’s
flagship theatre!”
Advertising with Paper Mill
Playhouse guarantees you’ll
reach an affluent market
and support a not-for-profit
organization.
the experience today...
the feeling forever
For the second year in a row,
Paper Mill Playhouse was
voted “Favorite Professional
Theater” in Discover Jersey
Arts People’s Choice Awards.
For more information
about advertising with
Paper Mill Playhouse,
please visit us at
www.PaperMill.org,
or call 973.315.1641
Paper Mill Playhouse
22 Brookside Drive
Millburn, NJ 07041
AUDIENCE PROFILE
ATTENDANCE
Over 170,000 patrons attend
Paper Mill Playhouse each season.
Paper Mill Playhouse’s subscriber
base of over 16,000 is one of
the largest in the country.
GENDER
72% Female
28% Male
ANNUAL HOUSEHOLD INCOME
Under $50K
12%
$50K — $74K
19%
$75K — $99K
19%
$100K — $149K
24%
$150K — $199K
10%
$200K — $249K
6%
$250 and above
10%
AGE
54 is the average age
TICKET BUYERS
58% of patrons have been to Paper
Mill Playhouse more than 10 times
EDUCATION
70% have a College Degree or higher
GEOGRAPHIC COVERAGE
79% of Paper Mill
Playhouse’s patron base
live in the following
counties:
Millburn - Short Hills Profile
In 2008 the Township of Millburn and Paper Mill Playhouse entered
into a historic partnership, and with so many people invested in
its success, there is no better time to be a part of a cutting edge
performing arts center.
Population 19,765
Median age is 39.2
Median household income is $130,848
The 1.2-million-square-foot Mall at Short Hills features
an additional 170 stores and restaurants, within 10 minutes
of the theater.
Reach your target market in your area!
NEW JERSEY
Essex
19%
Union
18%
Morris
17%
Bergen
7%
Somerset
7%
Middlesex
6%
Passaic
5%
All counties of New Jersey, the New York Metropolitan
area and Staten Island are represented in Paper Mill
Playhouse’s patron base.
For more information about advertising with Paper Mill Playhouse,
please visit us at www.PaperMill.org or call 973.315.1641
Sources: Paper Mill Playhouse consumer research 2010 and www.twp.millburn.nj.us/Demographics.
16
Sep. 15 –O ct.
Advertise with each show!
From Classic American to Young & Modern theater, our season appeals to those
within their prime buying years, and also families. An opportunity to catch a
potential customer in the comfort of their own seat, advertising with Paper Mill
Playhouse informs our audience of the high quality standards your business is
known to uphold.
DISNEY’S NEWSIES
N OV. 16 –D EC
. 24
Paper Mill Playhouse is proud to present the premiere of a brand
new musical, NEWSIES, adapted for the stage from the popular
Disney film. Based on the 1899 true story of a courageous group
of scrappy newsboys who become unlikely heroes when they
rally forces to fight an unscrupulous newspaper tycoon.
STOP THE PRESSES! THIS NEW DISNEY MUSICAL IS MAKING HEADLINES
IRVING BERLIN’S WHITE CHRISTMAS—THE MUSICAL
–FEB.
JA N . 1 8
Based on the beloved Bing Crosby and Danny Kaye film, this
merry musical tells the tale of two famous song-and-dance men
who stage a show in a scenic, snow-topped Vermont inn—and
end up finding love with two singing sisters under the mistletoe.
12
WHERE HOLIDAY DREAMS COME TRUE
BOEING-BOEING
MAR. 7
–A P R . 1
Bernard, an American playboy in swinging ’60s Paris, juggles
three flight-attendant fiancées—one American, one French and
one Italian—he convinces each she is his only love. But then
a fast new Boeing jet puts the flight attendants on a collision
course and provides the lift-off for laugh after laugh.
HIIJINKS ARE IN THE AIR!
DAMN YANKEES
N E 24
M AY 3 0 –J U
When a devilish dealmaker offers the chance to beat the “damn
Yankees” in return for Joe’s Boyds soul, Joe takes it. But as his
luck soars, Joe realizes he’s losing his beloved wife and looks for
a loophole. Enter sizzling-hot temptress Lola, “Whatever Lola
wants, Lola gets,” goes the well-known song. Who will win?
We’re not telling!
THE GRAND SLAM MUSICAL THAT KNOCKS IT OUT OF THE PARK!
ONCE ON THIS ISLAND
This tropical treat from the award-winning writer-composer
team behind RAGTIME tells their tale of romance, tragedy,
redemption and rebirth with sunny songs, captivating
choreography and an irresistible Calypso beat.
A MAGICAL, MUSICAL LOVE STORY
For more information about advertising with Paper Mill Playhouse,
please visit us at PaperMill.org or call 973.315.1641
rates
5-Show/Full Season*
4-Show
3-Show
Per-Show
Save 30%!
Save 25%!
Save 20%!
Back Cover (4-color only)
$11,375.00
$9,750.00
$7,800.00
$3,250.00
Full Page / Pref. Position
$8,225.00
$7,050.00
$5,640.00
$2,350.00
Full Page
$6,650.00
$5,700.00
$4,560.00
$1,900.00
Half Page
$4,550.00
$3,900.00
$3,120.00
$1,300.00
Quarter Page
$2,730.00
$2,340.00
$1,8720.00
$780.00
4-Color print rate: add $450 per insertion
schedule
* White Christmas is only available with the purchase of a 5-Show package.
Production Dates
Reservation
Artwork Due
Disney’s Newsies
9/15 – 10/16/11
8/11/11
8/18/11
Irving Berlin’s White Christmas—The Musical
11/16 – 12/24/11
10/12/11
10/19/11
Boeing-Boeing
1/18 – 2/12/12
12/9/11
12/16/11
Damn Yankees
3/7 – 4/1/12
2/1/12
2/8/12
5/30 – 6/24/12
4/25/12
5/2/12
Once on This Island
mechanicals
Trim Size of Pages: 5.5” X 8.5”
All measurements are horizontal by vertical.
Advertisement must be submitted as a high-resolution
PDF with all fonts embedded.
If you would prefer, our marketing department can
prepare your advertisement for you.
Full Page
Bleed
5.75” x 8.75”
Full Page
Non-bleed
4.65” x 7.72”
Live Area
5” x 8”
Half Page
Horizontal
4.65” x 3.75”
Half Page
Vertical
2.25” x 7.72”
Quarter Page
Horizontal
4.65” x 1.75”
Quarter Page
Vertical
2.25” x 3.75”
By the reservation deadline, please submit logos,
artwork, photographs, a typewritten manuscript, and
approximate sizes of elements and general placement
within the advertisement. We will complete the design,
set type, and supply proofs for your approval, at trade
rates.
Payment due net 30 days from invoice date.
First time advertisers, without a recognized agency,
are to pay in advance. 1.5% monthly finance fee charge
on overdue amounts.
For ad reservations, please call 973.315.1641