the true vision

Transcription

the true vision
www.freeformeyewear.com
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5, Tempe,
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SA, Inc.,
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14 Acuity
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learn more about
FREE FORM Eyewear.
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the tru
A new concept in eyewea
FREE FORM EYEWEAR is a lifestyle eyewear
brand that stands out through the combination of light
weight frames, stylish design, explicit simplicity and an
affordable price level for consumers who place great
value on innovation and convenience.
FREE FORM EYEWEAR shares the vision of innovative
technology in harmony with the environment and the
fast-paced city living. It is more than eyeglass frames.
FREE FORM EYEWEAR is a way of life that makes a
difference.
FREE FORM Green collection passes all savings,
achieved through ingenious design and technology,
FREE FORM Green collection defines the ultimate green concept in
eyewear. Products made from recyclable or biodegradable materials may
directly to the consumers. It is priced relatively lower
not be truly environment-friendly. However, the Green collection is environ-
consumers to contribute to local green causes.
than other designer brands. In return, we encourage
mentally responsible in every step from its origination, because it
consumes the least material
requires the fewest production steps
is the first eyewear designed to minimize
carbon footprint
releases no toxic materials during production
Be esponsible
Comparison of manufacturing process: Free Form Green Eyeglass Frame vs. Conventional Eyeglass Frame
High quality material and innovative product design allow us to use
the least amount of material
1)
and the fewest number of production
steps.2) As a result, the Green collection saves the environment and
offers the consumer a comfortable, stylish and light weight eyewear.
2)
e
o
m
s
i
Less
12,9 g
Amount
of material
in grams
1)
Time of
work in
minutes
26,3 g
14 min
41 min
1) 2)
Both statements are proven with a comparison of a conventional eyeglass
frame vs. a FREE FORM Green eyeglass frame. In the chart above, the amount of
material is measured in grams and the production steps are measured in
minutes of manpower / machine time. The result shows that the FREE FORM
Green eyeglass frame 1) only consumes 12,9 grams of material and 2) is manufactured within a total of 14 minutes only. Both measures of Green collection
outperform significantly.
The focus of the frame design is on quality, light weight and comfort. The frame
is completely free of screws and arguably the lightest sheet-metal frame in the
world. No toxic materials are ever released into the environment at any stage of
the production process.
RUBBER TEMPLE TIP
anti-slip, non-allergenic, adjustable
Feel
comfo table
FRONT AND TEMPLES CUT
from single sheet of betatitanium. Super lightweight,
tough and flexible
PATENT-PENDING
SCREW-LESS HINGE
simply cut and folded from
one piece of titanium sheet
FRAME COLORING BY PVD COATING (ION PLATING),
tough surface, anti-scratch and color never fades
The consumer gets eyewear with the highest functional
quality and the most wearing comfort.
3-D “BALL-JOINT” NOSE PADS
unlimited angles, fitting every nasal
contour easily
COLOR NYLON,
small touch that deviates from the traditional
Thomas Trauth
In collaboration with FREE FORM EYEWEAR, Thomas Trauth from Germany has
developed the Green collection with a focus on sustainable production through
innovative design. He combines functionality, ergonomics and style in the simplest form.
Thomas Trauth, founder and managing director of Thomas
Trauth Design GmbH, is a world renowned eyewear designer
from the Stuttgart area in Germany. After a formal design
education in Darmstadt, Germany, he gained professional
experience at major eyewear companies. He was the creative
mind behind many eyewear brands like Marc O’Polo, Aigner, S.
T. Dupont, Mont Blanc and Ferrari and he was the head of the
design and research team of the eyewear giant Metzler Optik
Partner.
Thomas Trauth’s design philosophy follows his uncompromising
attitude of putting aesthetics, ergonomics and simplicity above
all design elements. He makes use of innovative technology and
high-end quality to help achieve these goals and not as means
to show off.
Dedicated to his profession and a natural talent when it comes
to out-of-the box thinking, he has travelled the world extensively
and is committed to working with the unique characteristics and
challenges of the international eyewear design business.
Thomas Trauth summarises his philosophy of work as
follows:“My claim is … to provide utmost quality going hand in
hand with an ideal combination of design and function.”
n
g
i
s
e
D
n
a
m
Ge
N ylon
FFA901
FFA905
54 mm
17 mm
140 mm
58 mm
Gold
15 mm
145 mm
Black
Copper
Black
NEW Color
NEW Color
Antique Blue
NEW Color
Silver
NEW Color
Antique Blue
Gun
FFA902
Antique
Dark Gun
Gun
Dark
Gun
Brown
FFA906
57 mm
16 mm
145 mm
51 mm
Dark
Gun
17 mm
140 mm
Brown
NEW Color
NEW Color
Antique Dark Gun
Dark
Blue
NEW Color
Light
Gun
FFA903
NEW Color
Antique Gun
Antique
Purple
Light
Gun
Dark
Gun
Brown
FFA907
56 mm
14 mm
49 mm
145 mm
Brown
17 mm
140 mm
Black
NEW Color
NEW Color
Antique Gun
Antique
Brown
NEW Color
NEW Color
Antique Dark Gun
Gun
FFA904
Antique
Blue
Gold
Dark
Blue
Black
FFA908
53 mm
18 mm
54 mm
145 mm
Dark
Gun
14 mm
140 mm
Blue
NEW Color
NEW Color
Antique Brown
Antique
Dark Gun
NEW Color
Gun
NEW Color
Antique Purple
Antique
Blue
Gun
N ylon
FFA909
51 mm
17 mm
140 mm
Dark
Gun
Copper
Black
Light
Gun
Dark
Gun
Gun
Black
Gold
Light Gun
FFA910
57 mm
16 mm
145 mm
Copper
FFA911
59 mm
15 mm
140mm
Gold
FFA912
58 mm
14 mm
140 mm
Light Gun
N ylon
NEW STYLE
FFA913
FFA917
50 mm
18 mm
135 mm
54 mm
Purple
Brush
Blue
Brush
19 mm
135 mm
Black
FFA914
Black
Blue
Brush
Gun
Gun
Blue
Brush
Black
Blue
Brush
Gun
Black
Black
Blue
Brush
Gun
FFA918
50 mm
19 mm
135 mm
52 mm
Black
Brown
Brush
20 mm
140 mm
Purple
Brush
FFA915
FF
FFA919
FF
49 mm
21 mm
140 mm
53 mm
Gun
Brush
Brown
19 mm
140 mm
Black
FFA916
FFA920
52 mm
18 mm
135 mm
59 mm
Blue
Brush
Brown
Brush
Silver
14 mm
140 mm
R imless
FFA951
50 mm
17 mm
140 mm
Red / Dark Gun
FFA952
52 mm
18 mm
140 mm
Fuchsia / Gold
FFA953
50 mm
17 mm
140 mm
White / Gun
FFA954
53 mm
18 mm
145 mm
Blue / Gun
R imless
FFA955
FFA960
55 mm
17 mm
145 mm
51 mm
18 mm
140 mm
Gun / Dark Gun
FFA956
Black
FFA961
55 mm
18 mm
145 mm
50 mm
18 mm
140 mm
Black / Gun
FFA957
Brown
FFA962
56 mm
16 mm
145 mm
51 mm
17 mm
140 mm
Dark Gun / Orange
FFA958
Titan
FFA963
55 mm
18 mm
145 mm
52 mm
Gold / Brown
16 mm
140 mm
Blue
R imless
FFA964
FFA968
50 mm
18 mm
140 mm
55 mm
17 mm
145 mm
Dark Gun
FFA965
Dark Gun
FFA969
55 mm
17 mm
145 mm
57 mm
Brown
FFA966
55 mm
18 mm
145 mm
Gold
FFA967
56 mm
16 mm
145 mm
Gun
17 mm
145 mm
Titan
A cetate NEW STYLE
FFA981
FFA985
54 mm
14 mm
135 mm
58 mm
16 mm
140 mm
WhiteBlue
Black
DemiFuchsia
FFA982
BrownBeige
BlackWhite Stripes
Dark BlueBlue
BlackBrown
FFA986
55 mm
15 mm
135 mm
56 mm
16 mm
140 mm
BlackBlue
GreyPearl
DemiLilac
PurpleRed
BlackViolet
BlackBrown
YellowHoney
OliveLime
DemiBlue
Brown
Black
FFA983
FF
52 mm
15 mm
135 mm
FFA984
FF
55 mm
16 mm
140 mm
Green
Image Film
for shop video, Youtube,
web presentation
Selling g een
Window Card
(size: 236mm x 328mm)
Poster
(size: 500mm x 1200mm)
Video Display
(size: 190mm x 240mm x 258mm)
Cube Display
Tower Display
(size: 151mm x 365mm x 160mm)
Foldable Case, Micro-Fiber Cloth &
Consumer Booklet
Retail Presentation Tray
(size: 483mm x 232mm x 76mm)
Online Presentation & Campaign
Retail Sales Brochure
(size: 230mm x 210mm)
the true vision