Brandessence Nigeria

Be
Brandessence
THE HEART AND SOUL OF A BRAND
ELEVATING BRANDS TO NEW HEIGHTS
Prime Advertising Platform to Reach the Youth Market
www.brandessencenigeria.com
DISTRIBUTION CHANNELS THROUGH
OUR FREE DIRECT DISTRIBUTION STRATEGY
Brandessence is distributed free of charge in selected top notch places in Lagos and other cities across the
nation and printed bi-monthly (Print) & updated regularly (Online).
OUR BRAND TOUCHPOINTS - REACH MORE PEOPLE
DISTRIBUTION NETWORKS:
Lagos, Ibadan, Ogun , Port Harcourt, Benin, Abeokuta, Bayelsa, Aba, Owerri, Abuja, Onitsha, Benin, Warri
NEW WAYS TO ENGAGE
etc.
We combine sophiscated text treatments
DISTRIBUTION METHODS:
with video, audio, animation, and other
Direct Distribution/Placement to youth. Office Penetration 3,000 copies of each print run is distributed to
highly interactive elements to create web
strategic opinion leaders, brand owners, young executives and industry leaders, Eateries, Airports, Hospitals,
experiences that help you bring your
Private Cabs, BRT buses, Dispatch Riders, Hotels, Bars, Beer Parlours, Street Guerilla Distribution, etc.
It is readily available at all prime magazine stores (Silverbird, The Hub Media Store, Domino Stores, Terra
Kulture, Ikeja Mall, Shoprite)
brand, content and offers to life.
* The magazine is available online for
downloads in digital formats (PDFs) on
smartphones, tablets & PC..
* Digital magazines with Interactive content is
Traditional Channels: Street Vendors & News Stands placement (Magazine for news enthusiasts)
also available online.
* We push your content and advert campaign
Online Digital Magazine: This available online. Five Hundred Thousand (500,000) to One
out across mobile channels - smartphones,
Million(1,000,000) readers and viewers reached via website and social media. 100,000 downloads in
tablets and PC - fast.
Nigeria and more in Africa.
ONLINE DIGITAL ADD ONS
REACH MORE PEOPLE IN MORE WAY
NEW WAYS TO ENGAGE
Online Copy of the Magazine is available on the website, www.brandessencenigeria.com.
One of the top online daily brand Magazines amongst young professionals.
Advertisers on Brandessence Magazine will be consistently hyped through our facebook
Online Digital Magazines are also shared
via blue tooth and flashshare on mobile
phones, tablets and PC. The youth
(with more than 10,000 brand lovers/fans, and Twitter accounts. In addition, facebook ad is
understand the use of technology. We
deployed to boost post and pages for wider coverage.
noticed the youth share contents a lot.
Online partnership with the hippest/most popular blogs/websites to Linda Ikeji, Bella Naija,
Notjustok, 360Nobs, Olorisupergal, Ynaija, TheNet.ng, Pulse.com.ng
The magazine is hyped through promotions on Wazobia FM, Cool FM & Nigerian Info
Bulk SMS are sent out with download link
access to the magazine-Very effective
solution
We also employ the use of Facebook,
Twitter, Whatsapp, BBM, WeChat, 2Go for
distribution.
CONNECT WITH PEOPLE WHO MEAN
THE MOST TO YOUR BUSINESS
ONLINE | MOBILE | TABLET
Brands & Consumers Converge Here
Brandessence Magazine enhances the relationship your
brand and your target audience using a wide range of unique
Be
media touch points. We will work with you to create an
integrated brand experience that’s right for your audience.
1. PRINT 2. DIGITAL MEDIA 3. DISTRIBUTION CHANNELS
brandessencenigeria
brandessence313
www.brandessencenigeria.com
TARGET AUDIENCE
PRIMARY TARGET: YOUNG PROFESSIONALS (25-35)
The youth market is a major segment and every brand needs
to harness the enormous potentials of this segment.
 Youths (18- 35): Our content will excite and unleash the creative
SECONDARY TARGET: YOUTH, 18 - 24
Our primary target are upwardly mobile young
nature of individuals, as ideas and concepts live inside the mind.
Nigerians: self-assured, stylish and accompanied,
These youths are your clients of tomorrow so build your brand a
they are young people who are independent and
home in their hearts and minds
set the pace in their areas. These are young people
.
with purchasing power to get the advertiser’
 Small Medium Enterprise (SME): Our goal is to make information
accessible and affordable to them for growth.
 Idea holders: For those that want to create and build world class
brands.
product.
REACH:
Print Run: 20,000 Copies
 Advertising Agencies: To make them add more value to your
Readership: Approx 50,000 per issue
brands.
Frequency: Bi-Monthly
 Large Scale Businesses: Some Brands think they already have the
market; your Brand can die out of ignorance, lack of innovation etc
(as people, time and taste change so also your products and
services need to change to suite the market.
This Magazine is structured to benefit the Advertiser!
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About us
Brandessence is a knowledge base promotional magazine that collaborate brands and
consumers together by providing information about brands through promotional
content, campaigns, advert, events interviews etc. We specialize in helping brand
owners to grow their business, provide knowledge about brands and re-enforce brand
promises in the minds of your customers.
The goal of brand essence is to connect brands with customers. Our philosophy is to
strategically connect the best, upcoming and most respected brands to the customer in a
way that is targeted, relevant and effective.
The features of our magazine are informative, educative and entertaining.
We help the layman on the street understand the core and essence of a strong brand.
WHY ADVERTISE?
ns over 2 months
1. Our advert rates are cheaper and spa
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OUR PROPOSAL
We wish to request through this medium for
partnership with your prestigious organization,
by urging you to partake in this experience by
showcasing your brand (products and services).
In respect to the aforesaid, we have attached our
service rates for your kind consideration. Please
do also note that our rates are negotiable, as we
anticipate an early response from you.
Be
Brandessence
THE HEART AND SOUL OF A BRAND
1 Insertion
Dimensions
(1 Issue)
(W X H)
Full Page ROP
N 300,000
11.693 in x 16.535 in
Bottom Strip
N 200,000
11.693 in x 3.5 in
Inside Front Cover
N 350,000
11.693 in x 16.535 in
ADVERTISING RATES
Inside Back Cover
N 300,000
11.693 in x 16.535 in
Front Cover
N1,000,000
11.693 in x 16.535 in
Back Cover
N 600,000
11.693 in x 16.535 in
Double Page Spread
N 900,000
23.386 in x 16.535 in
Inside Front DPS
N 900,000
23.386 in x 16.535 in
½ Page
N150,000
11.693 in x 8.268 in
/4 page
N 100,000
5.827 in x 8.268 in
1
ADVERTS PLACED FOR 1YEAR
ATTRACTS 25% DISCOUNT
Print run:
20,000 Per issue
Readership: Approx 50,000 per issue
Demographic: Average age group is 18 - 35.
Frequency: Bi-Monthly
Language:
English
Payment method:
Bank transfer, bankers draft, or cheque in favour of
3BROTHERS MEDIA.
Account Number: 0012849447
Bank: Guaranty Trust Bank
All prices quoted in Nigeria Currency (Naira)
Prices exclude VAT.
Payment terms: Invoiced on order. Payment due in
full within 30 days of order.
Invoicing takes place 15 days prior to publication
for contracted ads.
Acronyms
DPS: Double Page Spread
ROP: Read on Page
DISCOUNT
Profiling
N250,000
Page Sponsorship
N300,000
Advert placed for 1 year attracts 25% discount while advert
N 100,000
placed for 2 years attracts 50% discount.
Advert Campaigns Profiling
N150,000
Communication of Brand Essence and Core values
Hidden Messages Behind Logos
N100,000
Hidden messages behind Taglines/Payoff Lines/Slogan N100,000
Famous Logo History
N100,000
Special Note:
All advert rate positions attracts additional 35% surcharge.
MAKE YOUR CONNECTION
Contact us to find out how we can become the growth engine for your business
Be
THE HEART AND SOUL OF A BRAND
Office: 139B Eti Osa Way, Dolphin Estate, Ikoyi, Lagos, Nigeria
Email: [email protected]. Website: www.brandessencenigeria.com