June/July 2014 - Art World News

Transcription

June/July 2014 - Art World News
JUN/JUL14-cover-Comfrey_Layout 1 6/25/14 2:51 PM Page 1
Art World News
J UNE – J ULY 2014
THE INDEPENDENT NEWS SOURCE
SEUSS-ONLY GALLERIES
ARE INITIATED
TRU VUE OFFERS
FRAMESHOP MAKEOVER
The opening of The Art of
Dr. Seuss Gallery at Water
Tower Place in Chicago
marks the first gallery of its
kind to be a dedicated and
branded space for The Art
of Dr. Seuss. It will be used
in part to test the premise
that a dedicated space can
sell more of the work than
when it is presented in a
gallery where other artists
are represented. Page 20.
Tru Vue is holding a Retail
Makeover Competition,
July 7–28, inviting custom
framers to make their case
to win an entire makeover
for their store. The winner
will have the opportunity to
work with framing professionals to create a whole
new store from front-of-theshop details to back-of-theshop components of the
business. See page 30.
SURTEX SHOW OPENS
NEW DOORS
CUSTOM FRAMER AS
DESIGN CONSULTANT
Open edition print publishers exhibiting at the Surtex
show in New York discuss
the potential of licensing
opportunities and the additional revenue it can bring to
their artists. Page 24.
In his article “Choosing a
Frame Design,” industry
expert Greg Perkins emphasizes that flexibility is
key when presenting customers with choices of
framing designs. Page 32.
Napua Gallery at Grand Wailea, a Waldorf Astoria Resort. Page 40.
VALUE OF OMNI-CHANNEL
MARKETING INITIATIVES
Today’s “connected consumer” begins their search for fine art
galleries and custom frameshops online and having a presence—on many different platforms—has proven to be essential in gaining an edge over the competition, by branding
consistently and showing potential customers what you have
to offer and how to find you. work together to provide a
An “omni-channel business” consistent dialogue, and enutilizes many different chan- able consumers to do renels simultaneously: an im- search before ever stepping
mersive website, social foot into the brick-and-mortar
media, blogs, mailings, mar- business. Kristin Brinner, coketing, promotions, and one- owner of San Diego-based
continued on page 16
on-one interactions. These all
QUOTE OF THE MONTH:
“When a client comes in because
of our website (and social media
platforms), we already have built
in an expectation of higher-end
design and quality which results
in a higher ticket purchase.”
Claudia Roblee, page 41.
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VOLUME XIX
ISSUE 6
INSIDE THIS ISSUE
DEPARTMENTS
ARTISTS & PUBLISHERS
Page 10
FRAMING
Page 30
DETAILS OF A
FRAME DESIGN
Page 32
WHAT’S HOT
IN OPEN EDITIONS
Page 34
ART & BUSINESS
Page 40
CALENDAR
Page 41
OPEN EDITION PRINTS
Page 43
Ed Weber Joins
LIK Beverly Hills
Surtex Show
Opens New Doors
Tru Vue Offers
Frameshop Makeover
Ed Weber, with 25 years in
the industry, joins the newly
opened LIK Beverly Hills
gallery in Los Angeles that exclusively represents the work
of photographer Peter Lik.
A number of open edition
publishers seeking new outlets via licensing opportunities for the work of their
artists exhibited at the New
York Surtex trade-only show.
Tru Vue is launching a Retail
Makeover Competition that
runs July 7-28, where the
winner gets a professional
week-long makeover, by industry leaders, for their store.
Page 22
Page 24
Page 30
What’s Hot in
Open Editions
The Real Issues
Facing Galleries
Calendar:
Industry Events
In What’s Hot in Open Editions, we feature a variety of
best selling images from the
month of May, as well as publisher contact information including the Web address.
Michael Gilbert, gallery director of Napua Gallery at Grand
Wailea, Maui, discusses the
challenging issues facing galleries and presents his ideas
for overcoming them.
The Summer season is a
busy time for art shows in the
industry, such as Art Santa Fe,
ArtHamptons, Las Vegas Market, the Loveland Sculpture Invitational, and many others.
Page 34
Page 40
Page 41
CLASSIFIEDS
Page 45
AD INDEX
Page 46
Artwork featured is
“ Liberty Orange ” by
J. Scott Nicol, a giclée
on canvas available in
two sizes: 30 by 24 inches
in an edition of 95 ($990)
and 24 by 20 inches in
an edition of 95 ($780).
Call J. Scott Nicol
Fine Art, Montvale,
NJ, at (571) 455-0544,
www.jscottnicol.com.
ART WORLD NEWS
PAGE 7
JUNE14-Opinion _Layout 1 6/30/14 10:10 AM Page 1
IN OUR OPINION
TRANSFORMING
NATURE OF
TECHNOLOGY
cial within the context of
clients’ expressed and perceived needs, it invigorates
a business and differentiates it among its peers.
or many art and frame
retailers, the IT component of their business
is merely an extension of
trying to keep pace with
their competition. Its presence in the business is exclusively a function of “keeping up with the Joneses.”
Internally, successful technological integration pays a
dividend as well. In addition
to augmenting controls,
technology should empower
those who use it.
F
Certainly, well-received
productivity gains accompany the embrace of new
technology. But so often, the
real upside to an IT makeover is unrealized by art galleries and frameshops.
When top management
fails to recognize the strategic influence technology can
have on transforming a business, they essentially are
“leaving money on the
table.”
When technology serves
as a means to communicate
what makes a business spe-
By enhancing the platform that allows employees
a better ability to service
customers, technology can
drive a business to new
heights.
A RT W ORLD N EWS
Editor in Chief
Managing Editor
Production Manager
Editor at Large
Columnists
Koleen Kaffan
[email protected]
Sue Bonaventura
[email protected]
Jo Yanow-Schwartz
Todd Bingham
[email protected]
Barney Davey
[email protected]
Joshua Kaufman
[email protected]
Co ntributing Writers
The process starts with
the art gallery or frameshop’s owner and ends with
the customer. In between
are the employees, vendors,
art, framing products and
services that are at the ready
to make the business thrive.
Sarah Seamark
[email protected]
Publisher
Associate Publisher
Information Technologist
Greg Perkins
Cristi Smith
Zella Hannum
John Haffey
[email protected]
Brooks Male
[email protected]
Joe Gardella
Editorial Advisory Board
John Haffey
Publisher
Phillip Gevik, Gallery Phillip, Toronto, Canada
Steven Hartman, The Contessa Gallery, Cleveland, OH
Jeff Jaffe, POP International Galleries, New York
Heidi Leigh, AFA, SoHo, NY
Ruth-Ann Thorn, Exclusive Collections Gallery, San Diego, CA
ADVERTISING SALES INFORMATION
Eastern U.S. & International
Midwest & West Coast
John Haffey, Publisher
Phone (203) 854-8566
Fax (203) 854-8569
[email protected]
Brooks Male, Associate Publisher
Phone (847) 877-4568
Fax (203) 854-8569
[email protected]
Art World News (Volume XIX, Number 6) ISSN 1525 1772 is published 10 times a year by
Wellspring Communications, Inc.: 143 Rowayton Avenue, Rowayton, CT 06853.
Phone (203) 854-8566 • Fax (203) 854-8569; To order additional copies or back issues
e-mail: [email protected] or fax to (847) 776-8542. Please indicate which month and year you
are requesting. Single copy price is $10.00.
All rights reserved. No part of this publication may be reproduced or transmitted in any form or
by any means, electronic or mechanical, including photography, recording, or any information
storage and retrieval system, without permission, in writing, from the publisher.
PAGE 8
ART WORLD NEWS
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ARTISTS & PUBLISHERS
Kinkade’s Lovelight Cottage Debuts
Rut Donates to Cancer Societies
The English
countryside
was
always
one of Thomas
Kinkade’s favorite places
to travel and
paint. “Lovelight Cottage”
started as a
plein air work
after
Thom “Lovelight Cottage,” a new release from
came across the Thomas Kinkade Vault.
the light-filled
cottage on a quiet country lane and captured it on canvas
as a reminder of the warmth of home and love of family. The
limited edition print, published by The Thomas Kinkade
Company, is available on canvas and paper in two sizes:
12 by 16 and 18 by 24 inches in editions of 295 and 495 respectively. The canvas print retails for $550 and $795, and
the paper print for $175 and $230. For information, telephone (800) 366-3733 or visit: www.thomaskinkade.com.
Tomasz Rut Studio,
Hollywood, FL, recently held a fundraiser
for the Canadian and
American Cancer Societies by donating a
portion of the sale of
his limited edition giclées on canvas and
original work to the
charities. The donations to the charities
consist of $250 from
a giclée sale and
$2,500 from an original
sale. Shown is “Trifecta,” a giclée on can- Tomasz Rut’s “Trifecta” is a giclée
vas signed by the artist on canvas available in two sizes.
and available in two
sizes: 32 by 40 inches in an edition of 95 ($3,750) and
24 by 30 inches in an edition of 195 ($2,850). For more
details, call (416) 447-2000 or: www.tomaszrutstudio.com.
Framerica’s Reveals Its ‘Logomotive’ Romero Britto Designs Barbie Doll
Framerica introduces a new version of its company logo.
Framerica, the Yaphank, NY-based moulding supplier, reveals
another version of its logo, “Logomotive.” “We took Framerica’s logo outline and realized it resembled the classic steam
locomotive silhouette,” notes Corinne Ferrara, Framerica’s
director of marketing. “This enabled us to create an icon that
embodies Framerica’s constant endeavor to keep moving forward with products and services that enhance our brand.”
Established by Gene Eichner and Gordon Van Vechten in
1969, this year marks the 45th anniversary of Framerica.
Today, over four decades since its inception, the company
prides itself on continuing its mission to operate with a relentless passion to help its customers succeed. To reach
Framerica, visit: www.framerica.com or call (800) 372-6422.
PAGE 10
Brazilian artist Romero Britto, in
partnership with Barbie brand, has
created a special edition Barbie doll
featuring a dress with the artist’s
vibrant Pop art. In 2006, Britto
painted a portrait of the iconic doll
and always envisioned bringing
the painting to life. Britto Central
Gallery in Miami Beach, FL,
launched the Britto Barbie Doll at a
reception recently attended by toy
fans and art fans alike. The doll’s
clothing was inspired by the artist’s
two passions: Brazil and soccer.
The Barbie doll is now available at
Amazon.com and ShopBritto.com.
For more on Britto’s artwork, phone
Magical Thinking Art, Miami Beach,
FL, at (305) 938-2861 or go to:
www.magicalthinkingart.com.
Romero Britto’s special edition
Barbie Doll from Mattel.
ART WORLD NEWS
progressive revision of the MAR14 ad-APR14_Layout 1 4/22/14 4:19 PM Page 1
Adamo
Eventov
1 800-487-1273
www.progressivefineart.com
[email protected]
Progressive Fine Art
2586 Dunwin Drive, Unit 5A
Mississauga, Ontario L5L 1J5
Braul
JUNJUL14-A&P-pg2_Layout 1 6/25/14 12:35 PM Page 1
A&P
Everlasting Images Debuts Prints
Rob Arra’s “2013 World Series Champions” is an open
edition that measures 39 by 13 1/2 inches ($29.95).
Everlasting Images, Cape Neddick, ME, introduces “2013
World Series Champions,” an open edition panoramic print
by photographer Rob Arra depicting the Boston Red Sox’s
World Series win and celebration at Fenway Park. The team
had last won a home field World Series clinching win in 1918.
Everlasting Images has also debuted four new releases featuring triple images: “Boston Red Sox: 2013 World Series,”“New York Yankees: Old/New Yankee Stadiums,”
“Philadelphia Phillies: Phillies History,” and “Detroit Tigers:
Tigers History.” Each of the three images depict defining
moments in the teams’ history. All four measure 19 1/2 by
26 inches. Call (800) 937-0987, www.robarracollection.com.
Rosenstiel’s Catalogue Supplement
Rosenstiel’s, London, has published
a supplement to its
catalogue featuring
168 pages containing more than
2,500 new images.
New work is presented from artists
such as Michael
Alford, Tamara de
Lempicka, James
Hobbs, Leo Dolan,
and Lesley Grainger, whose “Imag- “Imagine” by Lesley Grainger is
ine” is shown. The available as an open edition giclée
image is available on either paper or canvas.
as an open edition
giclée on paper and canvas, ranging in image sizes from
16 by 16 inches to 36 by 36 inches. Retail prices range from
$36 to $160 for paper and $108 to $400 for canvas. Phone
Rosenstiel’s in the U.S. at (480) 305-0714 for more information, or go to the website located at: www.felixr.com.
PAGE 12
Salmagundi Club Honors Stobart
A black tie
dinner for
300
was
held at the
Salmagundi
Club, New
York, in May
in celebration of maritime master
painter John
Stobart. The
British-born Maritime master painter John Stobart, far
artist is re- left with, on his left, Robert Pillsbury, presicipient
of dent of the Salmagundi Club, New York;
the
2014 Dave Griswold, owner of Beacon Fine Arts
Salmagundi Gallery; and Robert’s wife Mame Green.
Medal
of
Honor, the highest honor that can be bestowed upon an
artist by the 143-year-old club. Among those attending was
Dave Griswold, owner of Beacon Fine Arts, Redbank, NJ,
whose artist Robert Pillsbury, known for his contemporary
Impressionist work, is president of the Salmagundi Club.
Rutberg Hosts Artists’ Conversation
Jack Rutberg
Fine Arts in
Los Angeles
was the setting of “JoelPeter Witkin
and Jerome
Witkin
in
Conversation,” featuring
twin
brothers
discussing Gallery owner Jack Rutberg, right, is shown
their “Twin with, from left, artists and twin brothers
Visions” ex- Joel-Peter Witkin and Jerome Witkin.
hibition.
Moderated by gallery owner Jack Rutberg, Joel-Peter
Witkin and Jerome Witkin, both celebrated artists in their
respective genres of painting and photography, told
a full audience about their artwork and collaboration.
For more details, phone the gallery at (323) 938-5222 or
visit the website located at: www.jackrutbergfinearts.com.
ART WORLD NEWS
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A&P
Editions Limited Signs Andrew
“Forest Trail” by Thomas Andrew measures 36 by 24
inches and retails for $40, available from Editions Limited.
Editions Limited, located in Emeryville, CA, has signed
American artist Thomas Andrew and is representing his
lush, colorful landscape paintings as open editions that
are also available in print-on-demand format. For further
information, telephone the company at (800) 228-0928 or go
to the website located at: www.editionslimited.com.
Somerset’s New Rod Chase Series
Somerset Fine
Art, Fulshear, TX,
has released a
series by photorealist painter Rod
Chase called “The
Art of Light and
Shadow: Elegant
Realism in Sepia or
Black and White.”
Available as open
edition giclées on
canvas and paper,
the series features
sepia toned images. Retail prices
range from $30
to $269. Phone
(800) 444-2540
for details, or go
to: www.somerset “A Beacon of Hope” by Rod Chase is
a new release from Somerset Fine Art.
fineart.com.
PAGE 14
Image Conscious Signs Paul Kelley
Image
Conscious,
San
Francisco, has
signed Canadian artist Paul
Kelley. Featuring
realistic
paintings of figures, with an
emphasis on
the
female
form, Kelley’s
work
retails
from $18 to
$80. Shown is
“On Crescent
Beach,” available in three
sizes: 32 by 40
inches ($76),
24
by
30 “On Crescent Beach” by Paul Kelley.
inches ($44),
and 16 by 20 inches ($22). For further information, telephone
(800) 532-2333 or visit: www.imageconscious.com.
Gallery One Show Benefits Charity
In support of
The American
Heart Association’s national
Go Red for
Women campaign, Gallery
One in Nashville and artist
Toni Swarthout
donated 25%
of all sales from
the artist’s work
from her show
titled, “Red.”
To reach the
gallery for fur- Toni Swarthout’s “Mon Cheri” is an oil
ther information, on canvas measuring 72 by 72 inches
telephone (615) and is part of the show entitled “Red.”
352-3006 or go
to the website located at: www.galleryonellc.com.
ART WORLD NEWS
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Up close and personal, as if you were at the game. Relive these moments forever with our exclusive posters
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JUNJUL14-Cover-pg1_Layout 1 6/25/14 12:42 PM Page 1
CELEBRITIES TURN OUT
FOR KOHN GALLERY’S
HOLLYWOOD OPENING
LOS ANGELES—Stars of the
movie, music, and entertainment industry were among
the 500 who attended a celebration in May of Kohn
Gallery’s new 12,000-squarefoot space with 22-foot high
ceilings, and a reception for
“Mark Ryden: The Gay 90s
West.” Among them were
Patricia Arquette, Frances
Cobain, Leonardo DiCaprio,
and Doug Mark from Motley
Crue. Owner Michael Kohn,
whose gallery was previously
in Santa Monica, made the
move in part because he
wanted to own the building
that houses his gallery, and
also because the new, larger
space allows him to present
museum-style shows on a
monumental scale. Visit:
www.kohngallery.com.
CATINCA TABACARU
OPENS ON NEW YORK’S
LOWER EAST SIDE
NEW YORK—Catinca
Tabacaru, former human
rights lawyer and principal curator and dealer of Tinca Art,
has opened a 550-squarefoot gallery space on New
York’s Lower East Side to
present a roster of emerging
and established artists who
explore themes of the geopolitical environment, identity,
and spirituality in their work.
Shown is Justin Orvis Steimer’s “March #1,” watercolor,
ink, and acrylic on paper,
14 1/2 by 11 inches. Visit:
www.catincatabacaru.com.
PAGE 16
OMNI-CHANNEL MARKETING
continued from page 1
Bevel Smith, a turnkey solution for frameshops that
helps them customize their
website, believes that an
omni-channel online presence is vital to doing business today. “It becomes the
main outlet that people use
to identify a business and
consistency is important,”
Ms. Brinner says. “Retailers
have to be uniform in branding across their business
from website to social media
to business cards to signage. It also becomes the
first impression that the retailer is making.”
ries of why some people
find value in our service. Any
way that can be done is a
good thing.” Mr. Baur also
co-owns, with his wife Pat,
Framing Concepts frame-
available, and looking for
salespeople to continue the
conversation that has already begun.
Ken Warren, co-owner
with his wife
Pat of WestRiver
port
Gallery and
Westport
Framing,
Westport,
CT, knows
the imporof
tance
opening
one’s business to peoThe Chelsea Frames website (www.chelsea
ple on many
frames.com) is linked to Larson-Juhl Framing l e v e l s .
Studio design tool allowing customers to
“Whether
design their own framing before even coming you’re
a
into the frameshop.
Tiffany’s, Icha b o d ’ s
shop with two locations in Frames, or Dr. Jekyll’s Art
Northwest Indiana.
Shop, basic consistency of
online message, language,
The whole process begins positioning, colors, and dewith an easy-to-use, attrac- sign is vital,” he says. “Active website. From there, cessibility on multiple channconnections to a Facebook els is also needed to capture
possible business. We have
several tools with the same
message, but this differs
based on the audience, and
you must always know your
audience.”
Ken Baur, owner of KB
Consulting, has been helping frameshop owners improve their business since
2009. He says that showing
the public a unified, consistent brand will leave a valuable impression. “I think
branding is the important
thing here. Using the same
look—color, font, layout—all
create instant brand recogniover
tion
time. That
reinforces
familiarity.
Message is
vital too. Restating the
most important aspect
of your business—the
thing which
separates
from MAC Fine Art’s newly rebuilt website (www.
you
e v e r y o n e macfineart.com) features larger images of
e l s e — c a n artwork that can be viewed more clearly.
never be repeated too many times.” page, Twitter page, etc., can
Mr. Baur also stresses the lead to open dialogue
need to stay up-to-date on amongst the customers
changes in marketing. “New themselves and the staff.
media forms emerge almost The end result is a well-ineveryday. In custom framing formed customer coming
our opportunity is to share into the store, educated on
over and over again the sto- the products and services
Claudia Roblee, co-owner
with her husband Mark of
ArtVentures, Brighton, MI,
touts the benefits of having an omni-channel online
presence. “We use our
website, e-mail marketing,
and Facebook page all together to educate our clients,
promote our quality services,
and build relationships. It’s
a big part of how we interact
with customers today. The
relationship building can
start in-store or through our
marketing and promotional
continued on page 18
ART WORLD NEWS
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ART WORLD NEWS
PAGE 17
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ART RECOVERY
INTERNATIONAL FOUNDED
TO OFFER TRANSPARENT
DUE DILIGENCE
LONDON, England—Art
Recovery Group PLC,
founded last fall by Christopher Marinello, a lawyer and
expert in recovering stolen,
looted, and missing works of
art, has opened new offices in
London and announces the
recruitment of several key
staff. Mark Maurice, Executive Director, is a specialist in
corporate and personal
wealth preservation with a
particular emphasis on the
fine arts sector. Dorit Straus,
Insurance Industry Advisor,
has over 30 years experience
in the fine art insurance industry and served as VP and
Worldwide Specialty Fine Art
Manager at Chubb & Son.
Ariane Moser, Associate
Director, Client Relations,
was previously manager
of European clients at the
Art Loss Register; Alice
Farren-Bradley, associate
director recoveries, also previously with the Art Loss Register, was named Moderator
of the International Museum
Security Network in 2013.
Mr. Marinello says, “This
group of industry professionals will move us closer to our
goal of creating the genuinely
transparent due diligence
and art recovery/restitution
service the art world has
been seeking. As the art
market grows in value, frequency of transactions and
global scope, there is a pressing need for an enterprise that
can provide buyers, sellers
and intermediaries with assurance that a work of art is
unencumbered by liens,
doubts about authenticity
or superseding claims of ownership or cultural patrimony.
For more information, visit:
www.artrecovery.com, phone
(011-44) (0) 845-4757-999.
PAGE 18
OMNI-CHANNEL
continued from page 16
channels. All of the aspects,
including face-to-face interaction, feed the relationship
building and education.” The
Roblees also maintain a
blog, Twitter account, Tumblr
page, and LinkedIn profile,
that all play a role in continuing the conversation with
people.
base, research is done beforehand and her website
needs to show what they can
(and have) done, as well as
what they offer. Ms. Acker
says that showing people
your business, brand, and
skill set needs to be consistent on all channels. “Con-
think this helps people narrow the selection down a bit
and reduce the intimidation
factor.” Social media plays a
big role at Chelsea Frames
as well, with Ms. Acker’s
very active Facebook and
Twitter pages. Ms. Acker
also owns Galerie Protégé,
located upstairs (street
level) from
Chelsea
Frames.
Ms. Roblee has worked
with industry expert Mr.
Baur’s KB Consulting to
help broaden ArtVentures’
reach. “When he came to
work with us we already had
a website and I was doing
e-mail marketing,” she says.
“But Ken did point out where
our website could be better
in terms of information, layout, and the educational factor. I think the most important tidbit that he gave me
was the importance of using
clients’ stories with photos
on the website.”
O m n i c h a n n e l
websites are
always a work
in progress
as time and
use dictates
what a busiThe Westport River Gallery website (www.
ness really
westportrivergallery.com) is used as an exneeds
to
tension to the sales process that takes place include. “You
in the brick-and-mortar gallery itself.
don’t
truly
know what
sumers will often contact us your website will need until
by e-mail or by phone re- you begin to get responses
questing information about and feedback from cuscustom framing before com- tomers,” Ms. Brinner says.
Ms. Roblee mentions that ing in. Sometimes, they even “From there, you tweak what
before hiring Mr. Baur, she order it without ever coming you have.” When asked
was a little skeptical that in at all. We have a form on what the top three aspects
there was
all omni-channel websites
anything new
must include she says, a
to
learn.
great logo that is present on
“We ended
all channels (online, social
up learning a
media, business cards, siglot and one
nage, etc.), contact informathing was
tion that is visible on every
how to be
page of the website, as well
open to all
as an easily accessible Connew thinking
tact page, and a portfolio and
and ideas.
testimonial page. “RecomFor instance,
mendations by people in
we realized
one’s own community can go
that our cus- The ArtVentures website (www.artventures
a long way. When today’s
tomer base marketplace.com) features a link to the
consumer comes into a
was aging. Larson-Juhl Framing Studio design tool.
shop, they’re already familiar
Therefore,
with it, the staff, the history,
we have been looking at ways our website that they can fill the work, and services. This
to reach out to a younger au- out requesting information means that introducing yourdience and educate them and quotes. What also sets self to people is almost obabout custom framing.”
us apart is that we are linked solete. Time can now be
to Larson-Juhl’s design tool spent telling people what is
Jaclyn Acker, owner of program making it easy for not on the website.”
Chelsea Frames, New York, a consumer to design their
continued on page 36
says that with her client own frame online. I really
ART WORLD NEWS
JUNJUL14-fletcher&pennylane_Layout 1 6/25/14 4:46 PM Page 1
ART WORLD NEWS
PAGE 19
JUNE14-Seuss page _Layout 1 6/25/14 12:12 PM Page 1
SCULPTURE IN THE PARK,
AUGUST 9–10, PRESENTS
160 EXHIBITORS
LOVELAND, CO—This
August 160 international juried artists will present over
2,000 pieces of sculpture to
visitors from world wide at the
31st annual Sculpture in the
Park Show presented by
Loveland High Plains Arts
Council in Benson Park,
Loveland, CO. Each year,
proceeds generated from the
show go towards the purchase of sculpture for Benson
Sculpture Garden. To date,
139 pieces of sculpture
valued at over $4 million
grace the grounds of the park.
Shown is “Chauncey” by Jim
Budish of Highland Park, IL.
For show details, visit:
www.sculptureinthepark.org
or call (970) 663-2940.
LOVELAND SCULPTURE
INVITATIONAL SHOW,
AUGUST 8–10, DRAWS
250 EXHIBITORS
LOVELAND, CO—The Loveland Sculpture Invitational
show, now in its 23rd year,
will feature the work of some
250 sculptors from around the
globe during its three-day run,
August 8–10, under tents beside Lake Loveland. Over the
year, the Loveland Sculpture
Group has striven to serve as
a growth agent for sculptors
and the sculpture industry in
Loveland. Visit: www.love
landsculpturegroup.org or
call (970) 663-7467.
PAGE 20
SEUSS-ONLY GALLERIES INITIATED
The
grand
business womopening
of
en in other venThe Art of Dr.
tures, and so
Seuss Gallery
on—in markets
at
Water
where there is
Tower Place
currently no repin
Chicago
resentation.
over Father’s
“The vision is
Day weekend
that an Art of Dr.
in June was
Seuss branded
accompanied
gallery allows
by fun, festivthe operator to
ities, and the
have a smaller
release of a
overhead,” he
new
print,
says. With the
“Hop
Pop The newly opened The Art of Dr. Seuss Gallery at Water
opening of the
Top,” cele- Tower Place in Chicago.
Water
Tower
brating fathergallery, “we can
hood. The 1,000-square-foot exposure to this collection,” share real life results.”
gallery is the first of its kind says Mr. Dreyer.
to be a dedicated and
The new gallery will also
branded space for The Art of
A gallery that only sells be used to test the effectiveDr. Seuss. It also is being Dr. Seuss artwork could do ness of marketing initiatives.
used as a “laboratory” to even better, he estimates “We are continually working
test the premise that a ded- perhaps by as much as four to mount exhibitions, publish
icated space can sell much to eight times.
new releases, and provide a
more of the work than when
special focus to help galit is presented in a gallery
The concept of a dedi- leries tell the story of Dr.
where other artists are rep- cated gallery with a small Seuss in ways that are interresented. Bill Dreyer,
esting,
comcurator of The Art of
pelling,
and
Dr. Seuss Collection,
historically signexclusively published
ificant, thereby
by The Chase Group,
encouraging
Northbrook, IL, says,
people to col“I would describe it
lect the artwork.
as a testing ground to
And now, with
enable us to deterthe dedicated
mine how our existing
gallery, it gives
base of dealers can
us a chance to
maximize the success
explore opporthey are having with
tunities in a
Seuss.”
Seuss-branded
Dr. Seuss’ “Hop Pop Top” is a fine art pigment
space.” These
A number of gal- print diptych from the book “Hop on Pop.” The 22- could include
leries have created by 14-inch image, edition of 1,500, retails for
changing
the
separate space for $695. A single print of the left side of the diptych
mix of art, what
Seuss within their gal- is published in an edition of 2,500 with an 11- by looks good toleries, such as Dick 14-inch image retailing for $395.
gether
when
Kleinman Fine Art,
you hang the
Woodmere, Ohio; Marcus footprint of 500 to 1,000 art, what promotions work,
Ashley Gallery, Lake Tahoe, square feet of space in a or bringing in a certain exhiCA; Art on 5th, Austin, TX; high foot-traffic location bition. “When we find sucand Fingerhut Gallery, La- could offer an opportunity cess, we can share it with
guna Beach, CA. “They for existing dealers, as well our dealers.” Approximately
have found tremendous suc- as attracting new people—
continued on page 30
cess by giving continuous entrepreneurs, successful
ART WORLD NEWS
*Ad Template-revised_Layout 1 6/16/14 12:27 PM Page 1
MAR14-Lik-Ed Weber_Layout 1 6/25/14 12:57 PM Page 1
LARGE-SCALE EVERHART
WORK UNVEILED IN
NEW METLIFE BUILDING
WEBER JOINS LIK BEVERLY HILLS
CHARLOTTE, NC—SPS
Limelight Agency’s artist
Tom Everhart and his wife
Jennifer were invited as
guests of honor to the ribbon
cutting event of MetLife’s
285,000-square-foot retail
headquarters in Charlotte,
NC, which features the artist’s
large-scale Peanuts paintings. The architect of the
building and the interior designer for MetLife, incorporated the artwork into their
design. In most instances, his
art was blown up to the full
size of the walls. Joined by
MetLife's executives, local
dignitaries, state officials, and
attendees were treated to
tours of the two, ten-story
buildings. This installation of
12 paintings makes it the
largest of Everhart's artwork,
to date. He is the only artist
educated by Peanuts creator,
Charles Schulz (who Everhart
called Sparky) and is the only
one Schulz allowed to work
on his creations. “When
Sparky would ask me to produce a drawing in his singular
distinctive representational
style for various projects
other than his strip, the first
print ads for MetLife were definitely the most important,” he
says. “Furthermore, several
years later, when I finally
began my body of paintings,
many had been influenced by
those drawings. Almost 30
years later, this new fascinating project between MetLife’s
new headquarters and my
studio feels like a perfect evolution. The architects and designers made possible,
through its formulation and
execution, an atmosphere
that sustains an imaginative
space.” Call Everhart’s publisher, SPS Limelight Agency,
San Francisco, at (415) 3346605 or got to the website:
www.limelightagency.com.
As Ed Weber
ple—from World
marks 25 years
Leaders
and
in the industry,
celebrities
to
he joins the
rock and roll
newly opened
royalty—Peter
LIK Beverly Hills
Lik’s work is
gallery in Los
sought after by
Angeles that exfine art collecclusively repretors, curators,
sents the work
leading interior
of award-windesigners, and
ning landscape
architects
arphotographer
ound the globe.
Peter Lik. The
Honors Peter
2,461-square- The newly opened LIK Gallery in Beverly Hills, CA.
has received infoot gallery that
clude Master
opened in December is the editions. Gallery pricing be- Photographer from both the
fifteenth of the LIK Galleries gins at $3,500; quite re- Australian Institute of Prothat are located in tourist cently Lik created five fessional Photography and
destinations nationwide, in- unique pieces, the first of
cluding Las Vegas, Miami, which, titled “One” and feaHawaii, and Aspen.
turing the autumn colors of
Aspen, sold for a worldMr. Weber, who brings a record $1 million.
background in wholesale
and retail gallery sales, as
Mr. Weber says he enjoys
well as knowledge of the working with photography,
fine art business related to and feels it would be a good
addition to
most
galleries’ offerings because
“it offers the
collector
base more
diversity, es- “Eternal Beauty” by Peter
pecially for Lik, an edition of 1,900, 90
those who APs. The photograph is of
have eclectic Antelope Canyon, AZ.
taste.” He
sees the col- the Professional PhotograEd Weber at the LIK Gallery in Beverly Hills lector base phers of America. Exposure
as more di- from his TV series, From the
with Peter Lik’s “Hollywood Nights.”
verse than Edge with Peter Lik, propublishing, printing, and ever, and asks, “Why limit duced by NBC Peacock proframe design, says he is yourself?” Photography, he ductions, established him as
very excited to be working says, appeals to diverse a household name, along
as a Fine Art Consultant segments of the popula- with the exhibition of two of
representing photography tion—young and old, male his works in the Smithsonian
for the first time.
and female, wealthy or not, National Museum of Natural
and celebrities.
Indeed, History in Washington, DC.
Peter Lik’s work, sold since Ed joined the gallery,
He publishes his work
only through LIK Galleries, celebrities that have come
is available as prints, mostly through its doors include tel- through LIK USA, Las
in editions of 950, 45 APs, evision personality Mary Vegas. For more informaas well as select one-of-a- Hart and actor Eugene Levy. tion, visit the website lokind pieces, and a few open Collected by millions of peo- cated at: www.lik.com.
PAGE 22
ART WORLD NEWS
*Ad Template-revised_Layout 1 6/17/14 12:27 PM Page 1
JUNE14-SURTEX page 1_Layout 1 6/25/14 12:18 PM Page 1
LYRICAL FINE ART
SIGNS JOE BEREZANSKY,
PLANS TO EXPAND
MIDWEST GALLERY
REPRESENTATION
HAUPPAUGE, NY—Lyrical
Fine Art has signed Joe
Berezansky whose artistic
mission is to help make the
world a better and more
beautiful place. James
LaMantia, co-owner with
Robert Bluver of Lyrical Fine
Art, describes Berezansky’s
work as “feel good, Americana-style paintings and
prints of an idealized world,”
painted in vibrant colors,
and inspired by his faith.
“He talks about spreading
peace through his work, and
making people smile,” says
Mr. LaMantia, adding that he
hopes it will appeal in particular to galleries in the Midwest
as, to date, most of Lyrical
Fine Art’s dealers are located
on the East and West Coasts.
Berezansky’s oil paintings sell
for $15,000, and giclées
on canvas are available in
editions of 50 to 95 with retail
prices ranging from $995 to
$1,700. Shown above is
“Wing and a Prayer,” a limited
edition print with an image
measuring 20 by 30 inches.
For further information, call
(631) 787-8585 or visit:
www.lyricalfineart.com.
PAGE 24
SURTEX SHOW OPENS NEW DOORS
A number of open edition wall decor company to see tor of large business-to-busiprint publishers seeking new how imagery can be app- ness trade shows, that acoutlets via licensing opportu- lied into other areas like quired George Little Mannities for the work of their textiles and office supplies. agement, the previous owner
artists exhibof Surtex, the
ited at the
National
StaSurtex tradetionery Show
only show at
and many other
the
Javits
B2B
shows,
Center, New
early this year.
York, in May.
Visitors from
Lonnie Lemapproximately
co of World Art
50 countries
Group,
Richcame to look
mond, VA, prefor artwork
sented an array
and designs
of art-embellsuitable for
ished products
product desuch as iPhone
v e l o p m e n t Gary Levine, owner of Roaring Brook Art, Tarrytown, NY, covers, pillows,
from among with artist Cynthia Coulter whose work is shown.
cups, and books
the 280 exto give attenhibitors, including artists and Coming to the show helps dees ideas on the licensing
designers, studios, and li- open your eyes to what those potential of his artists’ work.
censing agencies. “It is a dif- venues are.”
“It is a growing channel for
ferent group from those who
us, and one that we are comcome to the West Coast Art
Surtex runs concurrently mitted to developing.” Mr.
& Frame Expo and Decor with newly named Signature Lemco said his open edition
Expo Showcase, so it sup- Mix Marketplace that in- hand-embellished giclée busiplements and
ness is also
expands the
g r o w i n g .
reach of our
“There’s a lot of
product,”
hospitality
said Andrew
where we do hoCohen of PI
tels, as well as
Creative,
healthcare and
Toronto. “Liassisted living
censing is still
residences.
a small part of
Model homes
our business,
are
coming
but growing,”
back, too, with
he
said,
the recovering
adding that it
housing
maralso repreket—we work
sents an op- Brian Henn and Aimee Clarke, founders and respectively
with designers
portunity for president and creative director of Third & Wall Art Group, who specify the
his artists to Seattle, with artwork shown at right by Randy Hibberd.
projects.”
earn more.
cludes a new gift show called
Randy Eggenberger of
Brian Henn of Seattle- Gift>it, the National Sta- Wild Wings, Lake City, MN,
based Third and Wall Art tionery Show, and the Cre- publisher and licensor of
Group, a first-time exhibitor ative & Lifestyle Arts show. wildlife art, felt the show was
at Surtex, commented, “I Also running at the same busier than last year’s and
have walked the show in the time is the International Con- had heard a lot of positive
past, and there is so much temporary Furniture Fair. The reports. He held many meetgoing on. You get new shows are produced by
ideas, and it is exciting as a Emerald Expositions, operacontinued on page 26
ART WORLD NEWS
HalfPageStacked_Layout 1 6/25/14 4:50 PM Page 1
ART WORLD NEWS
PAGE 25
JUNE14-SURTEX page 2_Layout 1 6/25/14 12:20 PM Page 1
WILD APPLE DEBUTS
THE WORK OF TWO
NEW ARTISTS
WOODSTOCK, VT—Wild
Apple has debuted its May
2014 collection of 44 new
images and includes four
new images each by newly
signed painter Gregory
DeGroat and photographer
Carla Kimball. Working as
a graphic artist for 27 years
for the Dayton Daily News,
DeGroat is now retired and
paints using watercolor and
pencils. Combining the two
media is a way for the artist
to develop a loose, gestural
style that he calls “pawing.”
Shown above is DeGroat’s
“The Tea Party” measuring
14 by 11 inches ($10.50).
Kimball has created a set of
four black-and-white 18- by
18-inch images that offer
a new perspective for the
viewer of seeing the world
through someone else’s
eyes. Her images retail for
$17. Shown is “Through the
Reeds at Dawn Crop” measuring 18 by 18 inches. For
further information, telephone
(800) 756-8359 or go to the
company’s website located
at: www.wildapple.com.
PAGE 26
SURTEX
continued from page 24
ings with existing customers.
“The real purpose of a show,
you could argue, is to find
new customers, but the truth
is, you spend most of the
time with customers you
know.” It is an opportunity to
meet face-to-face. “And you
need a presence to reinforce
your brand. Often, a customer will focus on a narrow
part of what you do,” he said.
By exhibiting at the show you
can demonstrate you have a
wider range “and show them
more opportunities.”
John Chester, co-owner
with his wife Laurie of Wild
Apple, Woodstock, VT, has
been participating in most
Surtexes since the late ’90s.
“We started licensing because manufacturers would
ask us for the artwork. His
artists were also interested.
“There was demand on both
sides, so we thought we
should do this. You set these
relationships up, and it takes
a long time to come to
fruition.” Wild Apple enjoyed
a busy show, with lots of
meetings, sharing its art with
existing customers, and
meeting with new people,
too. “We brought a lot of
new work, some of it created
in our studio, but the majority
by our independent artists.”
Among the most popular artwork from Wild Apple was
chalet chic, a subset of the
lodge look; coastal is very
strong, as are watercolor florals which are showing a
resurgence. There is a strong
neutral palette out there in design, and there is color, and
those can be combined.
“Licensing is a big part of
our business now. It is growing at a really rapid pace,”
said Mr. Chester, adding “Licensing is good for artists. If
they have successful programs, they can do quite
well. One image can have
multiple revenue streams.”
Kaufman, a partner in the
law firm Venable LLP and
a leading attorney in art,
Galaxy of Graphics, East copyright, and licensing law
Rutherford, NJ, has been in ([email protected]).
the licensing business for 10 PI Creative’s Andrew Cohen
years, and the company’s observed, “I am very picky
and very paranoid about where
our high resolution files are
sent. I am nervous about who
to trust with our
intellectual
property. And
our artists are in
the same boat.
They trust us
with their artRandy Eggenberger, president of Wild
Wings, Lake City, MN; and the company’s work and files.
They trust we
licensing manager Shari Wald, right,
will record revassist attendee Alexandra Deegan of
enue accurately
Ravensburger USA, Newton, NH.
and pay them
Myrna Martinez said they appropriately, just as we
also got into it because of de- are asking the same respect
mand. “Some of our artists and honesty of those we
do it on their own, but mostly license to.”
we license the artwork. In
this economy, they have to
Greg Young of Greg
look for other ventures.”
Young Publishing, Santa Barbara, CA, said,
“It is our fiduciary duty to protect the work
we are licensing—or we don’t
have a business. We have
to protect the
artists.” Among
the artwork he
presented was
Scott
Westmoreland’s new
From left, Orlando, FL-based SunDance Art beach, surf, and
Licensing’s Sarah Ruggieri, a partner in the bamboo alphacompany; Emily Navas, creative director;
bets that he
and Kim Dooley, director of licensing.
said attracted a
lot of interest
Licensing, however, is not from perspective licensees.
without its challenges, par- To get copyright on a font,
ticularly regarding copyright the entire alphabet has to
issues. Many of the open be created. The copyrights
edition print publishers par- for the artist’s three alphabet
ticipating at Surtex are mem- designs were established
bers of the Art Copyright by registering them online
Coalition (www.artcopyright with the Copyright Office at:
.net), and confer with Joshua www.copyright.gov.
ART WORLD NEWS
*Ad Template-revised_Layout 1 3/19/14 9:55 AM Page 1
JUNE14-Arnot page_Layout 1 6/26/14 10:39 AM Page 1
LINDA CALVERT AT
LADY BIRD JOHNSON
WILDFLOWER CENTER
NEW BRAUNFELS, TX—
Linda Calvert Jacobson,
known for her paintings of
wildflowers from diverse regions of the country, is honored with a solo exhibit at the
Lady Bird Johnson Wildflower
Center in Austin, TX, opening
this month and running
through August. Entitled
“Wildflower Gardens and
Meadows: Cultivating Happiness,” the exhibit features 15
large acrylics and a selection
of smaller works by the artist
whose retail prices range
from $1,200 to $4,800.
Among her works in the exhibit is “Nature’s Blessings,”
shown, an acrylic painting,
48 by 36 inches, retailing for
$3,900. For more information,
visit the website: www.linda
calvertjacobson.com or
phone (830) 221-7676.
EXPO CHICAGO AT
NAVY PIER WILL
FEATURE 135 GALLERIES
CHICAGO—The third annual
Expo Chicago, September
18–21, an international exposition of contemporary and
modern art produced by Art
Expositions LLC at Navy Pier,
presents 135 galleries from
17 countries. The Exposure
section of the fair, dedicated
to galleries that have been
in business 7 years or less,
offers opportunity for emerging work. During the show,
local galleries are participating in Art After Hours. Visit:
www.expochicago.com.
PAGE 28
WILLI BAUER RETROSPECTIVE
As he marks his 91st birth- of sizes, from 31 by 39, 27 of their surroundings. “He
day on July 7, German Im- by 31, to 20 by 24 inches, as captured a moment in time,
pressionist artist Willi Bauer well as the smaller works. and the various seasons,”
has announced after a long His paintings have been de- says Mrs. Arnot. “When you
and prestigious career, that scribed as a transition be- look at his paintings, you feel
he is retiring from painting. tween rich Impressionism you are in them—in the café
For more than 50 years, the and controlled Expression- by the lake, a remote landwork of this artist, whose life ism—the brushstrokes, aug- scape in Germany or Corfu
story could be said to
in the summer. They
be stranger than ficare very laid back and
tion, has been exclucalming, and because
sively represented in
the colors are easy on
the U.S. by Arnot Galthe eye, his paintings
leries in Manhattan. It
are easy to place.”
was Herbert Arnot, faWilli Bauer reprether of Peter Arnot,
sented on his canthe current owner with
vases passions unihis wife Vicki of Arnot
versal to all of us, the
Galleries, who signed
love of our surroundWilli Bauer in the early
ings and personal way
’60s. At the time, the
of life.
artist wanted to build
a house but did not Willi Bauer is known for his German
Earlier in his career,
have the money. Her- Impressionist paintings of the seasons as in Bauer’s collectors inbert Arnot lent him the last “Christmas Market” that he
cluded Americans stawhat he needed, and painted, shown above, measuring 16 by 13 tioned at U.S.military
Willi Bauer repaid him inches. Below, “Sailing in Corfu,” an oil
bases in Germany.
with paintings. The painting capturing the light and color of the His serene scenes
house itself was very Aegean Sea, is available in the smallest size continue to appeal to
eccentric, recalls Mrs. in which he worked, 12 by 12 inches.
those looking for a
Arnot. Built on a recalming ambience. An
mote hilltop in central
army chaplain who
Germany, it had a
has collected his work
moat all around it filled
for about 10 years,
with alligators, and
told Mrs. Arnot that
boasted a swimming
Willi Bauer’s paintings
pool the size of a footbring comfort and
ball field. Inside, the
respite from the vihouse had an enorsions he still endures
mously tall fish tank
from his term in
that served as a dividAfghanistan. “When I
ing wall between two
told him about Willi regreat rooms.
tiring, he said it would
be the end of an era.”
On a professional
She adds, “The price
level, his career was
point for the work is
managed by his wife
such, it can reach anyEdith. And it is bebody. But when the
cause they are both in failing mented with palette knife paintings are gone—they are
health that he is retiring. For work, creating the effect of gone.”
that reason he has most re- light. Willi Bauer chose to
cently been painting small shine that light on subjects
To contact Arnot Galcanvases, 13 by 16 and 12 dearest to his heart: the leries, call (212) 245-8287,
by 12 inches, that Mrs. people of Germany in café Monday to Thursday; after
Arnot describes as “little gardens and flower markets, hours (917) 570-7910 or go
gems.” Arnot Gallery, how- pursuing their traditional way to the website located at:
ever, has paintings in a range of life amidst the rich beauty www.arnotgallery.com.
ART WORLD NEWS
*Ad Template-revised_Layout 1 6/23/14 1:29 PM Page 1
JUNE14-Tru Vue page _Layout 1 6/25/14 12:15 PM Page 1
LARSON-JUHL’S
LINEA COLLECTION
TRU VUE OFFERS FRAMESHOP MAKEOVER
Tru Vue is launching a Retail
Makeover Competition,
inviting custom framers to
make their case
to win an entire
makeover for
their store. The
winner will have the opportunity to work with framing
professionals to create a
whole new store from frontof-the-shop details to backof-the-shop components of
the business.
NORCROSS, GA—LarsonJuhl’s new Linea Collection
in subtle-toned tints of grey is
designed as a simple yet sophisticated collection to work
with a variety of styles. Available in two profiles and three
shades of grey with handcrafted details, Linea’s low relief texture and neutral
finishes can be used alone or
as an accent to match styles.
Visit: www.larsonjuhl.com or
call (800) 221-4123.
NEW RELEASES FROM
DELTA PICTURE FRAME
The competition runs from
July 7 through July 28, when
framers can visit: www.truvue.com/retailmakeover
where they can submit a
form and images outlining
their needs and vision for
the future of their store.
The makeover will take
place during one business
week of the winner’s choice
in September or October
under the guidance of Ken
Baur of KB Consulting and
owner of Framing Concepts
Gallery in Chesterton, IN;
and Meg Glasgow, owner of
The Gallery at Finer Frame in
Eagle, ID, and award-winning
custom framing professional
and marketing expert. Over
the course of the week-long
makeover, Ms. Glasgow and
Mr. Baur will incorporate aspects of their business from
marketing and in-store displays, to operational procedures and pricing and profit
analysis. Custom framers
will be able to follow the
makeover process and learn
from the overall experience
throughout the year on the
Tru Vue website through
videos and articles that capture solutions to common
challenges custom framing
professionals face in running
their businesses.
“We want to offer framers the opportunity to tap
into some of the best resources in the industry to
DR. SEUSS GALLERY
continued from page 20
MIAMI—This new series from
Delta Picture Frame features
finishes such as charcoal
driftwood, grey drift- wood,
black wash, and white wash,
in four different profiles in
widths from 1 1/16 to 2 7/8
inches. Three of the profiles:
R706, R532, and R392 have
OEM pricing for contract
framers. Call (800) 327-5482,
www.deltapictureframe.com.
PAGE 30
Entries will be judged on
need, persuasiveness, and
product mix. Videos are welcome but optional. The winner will be announced on
August 7.
The promotion is an extension of Tru Vue’s Frameworks for Success program,
and an initiative designed to
provide full scale support to
independent custom framers
to help them grow their businesses. For information on
Tru Vue, manufacturer of high
performance glazing products for the custom framing
and museum markets, visit:
www.tru-vue.com.
$29 unframed, $49 framed.
There are no licensed products and no discounting.
“Since we don’t discount, we
can use The Art and Life of
Dr. Seuss coffeetable book
as a gift,” says Mr. Dreyer
who notes that the more affordable decorative poster line
accounts for only 9% of sales
and the collectible art, 91%.
35 galleries are key Art of Dr.
Seuss dealers.
The Art of Dr. Seuss comprises: Illustration Art, with retail prices from $225–$425;
Secret Art, $1,000–$3,000;
the Taxidermy Collection,
$2,000–$4,000 and the
Bronze Collection with retail
prices starting at $6,000–
$7,000 and going up to
$40,000–$50,000 for large
scale sculpture and $150,000
for monumental pieces. “By
representing the full collection, it gives a really nice,
broad range of prices,” says
Mr. Dreyer. There also is an alphabet line of prints that are
help their businesses thrive,”
says Jen Gramm, marketing
manager at Tru Vue. “With
this promotion, we will not
only help transform one
framer’s business but also
provide practical advice
and insight on new trends,
practices, and tools to others who can apply it in their
own stores.”
“The Facts of Life” by
Dr. Seuss is a mixed media
pigment print on acid-free
paper in an edition of 850
with an image measuring
22 by 32 inches and a retail
price of $1,695.
For information on becoming a Dr. Seuss dealer, contact Jeff Schuffman, national
sales manager, at (425) 4667636. For details on operating an exclusive, dedicated
Art of Dr. Seuss Gallery,
contact Jennifer Harlan, director of business development, at (843) 856-1450.
Visit: www.drseussart.com.
ART WORLD NEWS
*Ad Template-revised_Layout 1 8/29/13 3:14 PM Page 1
JUNE14-Details of Frame Design_Layout 1 6/25/14 12:09 PM Page 1
DETAILS OF A FRAME DESIGN
CHOOSING A FRAME DESIGN
by Greg Perkins
We have all probably encountered a piece of framed
art and said to ourselves,
“That is the perfect frame
design for that picture.” The
reality is there are usually a
variety of different frame designs that all look perfect on
the same piece of art. Perfect is subjective, deter-
design, that should be an
eye-opener that we have to
be flexible when dealing
with customers who have
other ideas than our own.
We may know more
about what enhances the
art than the people we assist, so it’s common to feel
our choice is better than
theirs. You
are not likely
to win longterm
customers
by
forcing your
ideas
onto
them.
As
their advisor
and consultant, a good
approach is
to
channel
your energy
into educating your customers about
This is a mixed media painting by Atlanta
their options,
artist Anke Schofield. There is an overall
and review
sense of geometry to the art, even though with
them
nearly every edge is soft and irregular.
what
each
Being contemporary in style, there is a like- choice does
lihood of choosing simple, streamlined
to enhance
framing for it. (For Schofield’s website,
the art. Ultivisit: www.ankeschofield.com.)
mately, the
design they
mined by each pair of eyes choose should be one they
viewing the art. If 10 experi- are the most happy with and
enced art and framing pro- will enjoy living with.
fessionals were asked to
frame the painting shown
here, it’s quite likely we Greg Perkins is Customer
would see 10 different Programs Manager for
frame designs. If knowl- Larson-Juhl. He may be
edgeable professionals vary reached via e-mail at: Greg_
in their opinion of the best [email protected].
PAGE 32
Design 1:
This design
satisfies the
contemporary style,
but isn’t too
hard edged.
Adjacent to
the art is a
black float
frame. This
allows the
edges of the
art to show
and adds
great definition to set
off the painting. The frame itself is angular versus being a
straight cube shape, making it less severe. It also has a
soft matte finish so the glossy surface of art really stands
out. It’s all of those subtle details working together that
makes a frame design unique and special.
Design 2:
This shows
a design
that also
looks great
with the art,
but is completely different from
the first
one. This
might be
the type of
compromise
you make to
please a
customer
and coordinate with their taste and décor. A green fabricwrapped liner provides a softer look than the black float.
The outer frame is much more traditional and brings in a
subtle detail for the person who likes a more elegant look.
This may be the perfect design to appeal to their sense of
style and help the art relate to their particular lifestyle.
ART WORLD NEWS
*Ad Template-revised_Layout 1 3/17/14 3:46 PM Page 1
JUN14-noe-pg1_Layout 1 6/25/14 12:01 PM Page 1
WHAT’S HOT IN OPEN EDITIONS
Aspens by the
Lake
“Aspens by the Lake” by
Silvia Vassileva measures 39 3/4 by 20 inches
and retails for $27. Call
Wild Apple, located in
Woodstock, VT, for further information, at (800) 756-8359 or go to: www.wildapple.com.
Here are the
best selling prints
from the month of
MAY
Chiffon Poppy
City Street Ride
“City Street Ride” by Alan Blaustein
measures 27 by 27 inches and retails for $35. The image can be resized and printed on canvas. For
more information, telephone Image
Conscious, San Francisco, at (800)
532-2333, or visit the website at:
www.imageconscious.com.
“Chiffon Poppy” by J.P. Prior measures 36
by 24 inches and retails for $44. For more
details, phone Winn Devon Art Group Inc.,
Richmond, British Columbia, at (800) 6631166 or visit: www.capandwinndevon.com.
Chevron Beach Blue II
Mums the Word
“Mums the Word” by Lily Nicole
measures 18 by 18 inches and retails
for $25. For more information, telephone Classic Collections Fine Art,
Irvington, NY, at (800) 628-7518, or:
www.classiccollections.com.
Christmas Trees for Sale
“Christmas Trees
for Sale” by Billy
Jacobs measures
36 by 12 inches and
retails for $24. For
details, call Penny
Lane Publishing,
New Carlisle, Ohio, at (800) 273-5263, www.pennylanepublishing.com.
PAGE 34
“Chevron Beach Blue II” by Cynthia Coulter
measures 12 by 12 inches and retails for
$10. For more information, telephone Roaring Brook Art Company Inc., Tarrytown, NY,
at (888) 779-9055, or go to the company’s
website at: www.roaringbrookart.com.
ART WORLD NEWS
JUN14-noe-pg2_Layout 1 6/25/14 12:04 PM Page 1
Breaking Through
“Breaking Through” by Assaf
Frank measures 36 by 24 inches
and retails for $44. Phone Canadian Art Prints, Richmond, British
Columbia, at (800) 663-1166, or:
www.capandwinndevon.com.
Here are the
best selling prints
from the month of
MAY
Sun
Deer
Atmosphere
“Atmosphere” by Suzanne Nicoll
measures 25 by 25 inches and
retails for $34. Telephone Poems Art
Publishing, Salt Lake City, Utah, at
(888) 447-6367 or go to the company’s website: www.poemsart.com.
R o b i n
M a r i a ’s
“Sun Deer”
measures
18 by 24
inches and
retails for
$20. Phone
SunDance
Graphics,
located in
Orlando, FL,
at (800) 617-5532 for more information, or
visit the website: www.sdgraphics.com.
The Snail
“The Snail” by Henri Matisse measures 28
by 40 inches and retails for $48. Telephone
Rosenstiel’s, London, in the U.S. at (480)
305-0714 for further information, or go to
the website located at: www.felixr.com.
Antique Ship Blueprint IV
100th Rose Bowl Game
“100th
Rose
Bowl Game” by
James Blakeway
measures 40 by
13 1/2 inches
and retails for
$30. Telephone
Blakeway Worldwide Panoramas Inc., located in Minnetonka, MN, at (800)
334-7266 or go to the website at: www.panoramas.com.
ART WORLD NEWS
“Antique Ship Blueprint IV” by Vision Studio measures 28 by 22 inches. The retail
price is $75. Phone World Art Group in
Richmond, VA, at (804) 213-0600 for details, or go to: www.theworldartgroup.com.
PAGE 35
JUNJUL14-Cover-pg3_Layout 1 6/25/14 12:48 PM Page 1
OMNI-CHANNEL MARKETING
OMNI-CHANNEL
continued from page 18
Efficiency is an added
benefit and marketing can
be customized to each customer with special promotions based on their purchasing patterns, social
media habits, and loyalty
programs. This means that
not only does the customer
know the retailer better,
but the retailer also knows
the customer more intimately.
Angela Di Bello, gallery director of Agora Gallery in
New York, appreciates that
open line of dialogue. “Potential buyers are able to
communicate directly with a
gallery staff member immediately after an inquiry is received,” she says. “Having
a website that is easy to
navigate most definitely
leads to sales, and developing a one-on-one relationship with customers leads
to repeat purchases. It takes
less time to make a sale if
the buyer has reached out
to us via the website or
Facebook page and is
contacted in a timely manner. Also, all of the information has to be accurate
and informative to catch
their interest.”
Often, this is accomplished by having a visually
attractive, creative, and innovative web design with
easy navigation. A combination of attractive and practical works to draw in the
viewer and hold their interest.
PAGE 36
Links to constantly updated
social media pages keeps
the conversation going and
creates involvement.
Ms. Acker says that that
involvement has added
benefits. “People appreciate
that they can design their
framing project in the privacy
of their own home without
the pressure of a sales clerk
next to them or the intimidation of 1,000 corner samples
lined up in front of them. But
Ms. Roblee agrees and
says that their omni-channel
website is their number one
tool in finding new customers. “I would say that
almost 100% of our new
customers found us online,”
she says. “I made sure to
position ourselves at the
top, or close to the top, of
search engines and that
makes a big difference. I
also built our website with
the client in mind. There is a
Real Stories/Real Projects
The website for Agora Gallery, located in New York City’s
Chelsea district, features easy-to-use links to its social
media accounts such as Facebook, YouTube, and Tumblr.
they also know that if they
have questions, we’re only
an e-mail or a phone call
away. They can easily submit
their design to us by e-mail
for an estimate, or print it
out if they’re interested in
coming in and seeing the
real thing. This is also when
our expertise as custom
framers can come into play.
They will know what they
want and appreciate our
input on design and/or conservation necessities.”
page where we feature pictures of our clients with their
finished pieces of art. Included is their story behind
the art and a testimonial
statement the client has
written. Many new and old
clients tell me that is their favorite part of our website.”
Another important aspect
to remember is that people
go online using smartphones
and tablets more and more,
and this needs to be taken
into account in the Web design. Mary Ann Cohen,
founder of MAC Fine Art,
Fort Lauderdale, FL, says
that knowing who your
customer is and how they
attain information is key.
“We have a great and
simple website built on a
WordPress platform (with a
sophisticated design), but
we also maintain an active
social media presence with
Facebook, Instagram, and
Twitter. This is all directed
by our head curator who
uses these tools to drive
folks to our brick-and-mortar
or to our website.”
The MAC Fine Art website was recently updated
to portray the look and
technology of the 10,000square-foot gallery that also
houses an in-house multimedia department complete
with a digital photography
studio, state-of-the-art giclée
printing facility, and a computer graphic/prepress department.
The ArtVentures website
grabs the viewer’s attention
by featuring design and
framing videos, as well as
other informative decorating-with-art videos. “It does
build loyalty and keeps our
name in front of them,”
Ms. Roblee says. “Clients
especially like when we feature them and their art and
framing on all of our various
channels. They share them
with their friends and that
has a tendency to keep them
continued on page 38
ART WORLD NEWS
*Ad Template-revised_Layout 1 2/4/14 10:01 AM Page 1
JUNJUL14-Cover-pg4_Layout 1 6/25/14 12:51 PM Page 1
OMNI-CHANNEL MARKETING
OMNI-CHANNEL
continued from page 36
aligned with our business.
Many small art galleries and
frameshops do not have
the advertising dollars that
the chains have to reach
out to new customers. But,
what the chains don’t have
is the personal relationship
with the client and that sets
us apart.”
Mr. Warren finds that
omni-channel marketing also
puts his business in front of
a client base outside of his
local community. “If you can
be found for different genres
of art or framing, whether
local, national, or international, then it may lead to
sales outside of your area.
The website does not supplant your brick-and-mortar
but can become a valuable
assistant,” he says.
“If the story you project
on the website is consistent
with what you say in person,
people will feel comfortable
on the different channels.
Too many websites look
like Times Square to firsttime visitors—too much, too
fast and too mind-blowingly
gaudy. People searching
for a French Impressionist
artist, such as J.P. Dubord,
find us and then, based on
our website, decide to call.
But if our response does not
match the online persona,
we lose.
“An effective website can
lead to sales, but ‘effective’
is open to interpretation.
PAGE 38
Often we see that potential
clients find us because of
the website, which reaffirms
our distinctions beyond
the local geography. For
our framing, we’re judged
against other frameshops
that might instead be projecting a disguised image
as a ‘gallery.’ Too many messages lead to too much confusion. People are already
confused by their electronic
devices that compete for,
and control, all their time.
us, but is for the consumer.
People are able to see who
we are and what we’re
about. They can easily see
the projects displayed on
our website and learn who
our clients are. For us, we’re
known for having a very
large selection of frames. It
would be impossible to
showcase all of these options on our website.”
Mrs. Roblee says that
keeping the site updated as
If the story you project on the
website is consistent with what
you say in person, people will
feel comfortable on the different
channels.
—Ken Warren
Conversely, you are prejudged by having a bad website, i.e. bad colors, weird
ego-driven pictures, misspellings, non-working links,
and sleep-inducing booklength materials that should
be used instead of sleeping
pills.”
Consistent design needs
to be felt amongst the different channels so that there
is fluidity. “For a long time
I thought a clean sophisticated and minimal website
would make us look hip
and polished. It probably
scared people off,” Ms.
Acker says. “When we redesigned our website, we
decided it was necessary
to build a site that honors
often as possible is important. “It can be hard to do,
but it is important. Sending
out newsletters via e-mail
forces me to change my
website often because we
try to drive people to our
website and Facebook page.
But, I do know, especially
with first-time clients, that
they come into my store
because of my website and
it feels that because of it,
a level of trust has already
been established. That helps
to close the sale.”
While repeat business is
part of the equation, it’s
not the whole story. “That’s
only one part of the OmniPuzzle,” Mr. Warren says.
“Today’s Rubik’s Cube has
many more sides, but the
website is the most basic
and necessary. Our clients
check our website and may
call us based on what they
see, or call someone else
based on what they see.
Many clients are really 21st
Century Electronic Nomads,
who go where they can get
the best deal. But smarter
clients see the wolf in
sheep’s clothing, and prefer
to deal with an advanced
place that offers reasonable
prices. If someone just wants
cheap, we gladly refer them
elsewhere.”
Ms. Acker realizes that
it’s a new retail world out
there and one must adapt.
“Most people who understand and have a working
knowledge of custom framing are more likely to reach
out to us through a different
channel other than walking
into the store. This doesn’t
mean they always do, but
they have more of a trust
and understanding for what
we do. It also creates a
more knowledgeable customer if done effectively.”
Ms. Di Bello of Agora
Gallery knows that with all
of the tools omni-channel
marketing can provide, nothing trumps the ability to educate and get to know a person
face-to-face. “Customers are
making higher-end purchases
if, and when, they receive
personal service.”
The new consumer insists
continued on page 41
ART WORLD NEWS
*Ad Template-revised_Layout 1 3/20/14 12:25 PM Page 1
MAR14-Michael Gilbert page 1_Layout 1 6/25/14 12:59 PM Page 1
ART & BUSINESS
THE REAL ISSUES FACING GALLERIES
by Michael Gilbert
Many brick-and-mortar galleries have closed or are
downsizing,
and others
have tried to
go the website and online
sales
routes. We
came out of
a great run
for
many
years only
to
have Michael Gilbert.
much of the
art world take a big dive just
a few years back as the recession hit. But what’s interesting here is that art sales
at all of the big places like
Sotheby’s and Christie’s are
getting some all-time highs
in prices paid, even for contemporary work. Why? Because the dollar is worthless, and anyone with money
knows that. So what better
way to invest than in first
class, name brand art?
Now, let’s take a moment
and focus on the real issue
of why many galleries are
having a very hard time, and
what we can do about it—
because there’s simply no
way we can let art galleries
go the way of Blockbuster.
In my opinion, one of the
biggest problems is the
Internet and that is not going
away. It will just get larger.
Case study one: A good
mid-range artist, who has
great work, and can get into
PAGE 40
a gallery, does so. Then that artists do this? Of course
same artist sets up their not, but the majority do.
website with all their contact However, it does not work
information, and many that way for what I will call
go as far as to sell direct “real” galleries.
to the public or anyone
What are “real” galleries
who happens to find
their webpage. Now, a you ask? Well, for me it’s
client comes in to the a gallery that does not sell gigallery and what is the clée reproductions with huge
first thing they do? They editions. Now editions are
take
out
their
cell
phone and
Google the
name of the
artist they like, to
see if they can
buy direct. And
many artists do
not even ask
where this person saw their
work. Just the
other day, right
in front of me, a
young
couple
came into our
gallery (Napua
Gallery at Grand
Wailea, a Waldorf
Astoria
Resort on Maui, Chandelier by Robert Kaindl at Napua
HI) and looked at Gallery at Grand Wailea, a Waldorf
a great painting Astoria Resort on Maui, HI.
on our wall. The
wife said to her husband, fine as long as they are con“Honey, just Google the trolled in number. Remember
name and we can probably the days of tons of giclées
buy it direct.” I’m not blam- being sold with 50APs and
ing them; that’s what they an edition of 500? Anyone
do. I cannot tell you how educated knows there is no
many artists I have had to such thing as 50APs of one
let go for that very reason. image. Plus, honestly, a giLook, we all have a right to clée print is not considered
make money, and it’s just a collectible in high-end galdifferent world now. Do all leries. Now anyone with a
$3,000 printer can turn them
out. Sorry, yes, I’m opinionated, but my family has been
in the art game for almost
100 years, so I have a lot of
experience. Personally, I like
to collect the known reproduction processes. For
example, a large stone lithograph is very rare these
days. The stone has to be
the same size as the print
and that’s why we hardly
ever see any large stone
lithos for sale anywhere
that are contemporary. My
reason for ascribing value
to stone lithos is two fold:
The technical difficulty of
producing a stone litho
has value, just by the nature
of the process. Add to that
the fact that it’s a great piece
of work, and you are getting
yourself something that has
a double value. (We do sell
stone lithos by Michael
Parkes in the gallery.) Thank
you Michael Parkes and
Mark Eaker for giving the
industry such wonderful
pieces.
So what is the proper
way for a professional artist
to conduct themselves?
Well, if you go to any of the
quote “real” galleries, and
let’s for example use one of
my favorites, Marlborough
Gallery, a world-class operation. If you go to their site,
you will see a list of the
artists they carry. If you
Google the names of these
continued on page 42
ART WORLD NEWS
JUNJUL14-Cover-pg5/calendar_Layout 1 6/30/14 10:06 AM Page 1
CALENDAR
July 10–13: Art Santa Fe,
Santa Fe Convention Center, Santa Fe, NM. Visit:
www.artsantafe.com for further information, or telephone (505) 988-8883.
July 10–13: ArtHamptons
at Sculpture Fields of Nova’s
Ark, Millstone Rd., Bridgehampton, NY. Hamptons
Expo Group. For more details, visit the website at:
www.arthamptons.com.
July 10–13: Art Market
Hamptons at Bridgehampton Historical Society in
Bridgehampton, NY. For
more information, visit Art
Market Productions online
at: www.artmarkethamptons
.com.
July 24–28: art southampton, Art Southampton PavilOMNI-CHANNEL
continued from page 38
on a highly educated sales
staff leading many retailers
to up their game. “Consumers are definitely using
more terms like ‘Museum
Glass,’ ‘UV protected,’ and
‘acid-free,’” Ms. Acker says.
“Normally this would be
something we would take
the time to educate the
consumer about during the
process of selecting framing. These days, you see
more and more people
utter these words before
the art hits the table. It also
helps consumers see the
value in custom framing and
ART WORLD NEWS
ion at the Southampton Elks
Lodge, Southampton, NY.
Produced by Art Miami LLC.
For more information, go to:
www.art-southampton.com.
land, CO. Loveland High
Plains Arts Council. For further information, go to: www.
sculptureinthepark.org or call
(970) 663-2940.
July 27–31: Las Vegas
Market, World Market Center, Las Vegas. For more
information, visit the website
located at: www.lasvegas
market.com.
September 18–21: Expo
Chicago at the Navy Pier,
Chicago. Produced by Art
Expositions LLC. For further
information, go to: www.expo
chicago.com or telephone
(312) 513-4002.
August 8–10: 23rd annual
Loveland Sculpture Invitational under tents beside
Lake Loveland, CO. Produced by Loveland Sculpture Group. Visit the website located at: www.love
landsculpturegroup.org or
call (970) 663-7467.
August 9–10: 31st annual
Sculpture in the Park, Benson Sculpture Garden, Loveunderstanding the costs involved. They realize there is
a premium for these types of
products and services.”
For Ms. Roblee, the omnichannel marketing approach
can also start once a
person walks in off the
street. “Once they are in,
we then get them signed up
for newsletters and direct
them to our website and
Facebook page.”
She also notes that
today’s consumer comes
into the retail location with
a new set of assumptions.
“When a client comes in
because of our website we
already have built in an ex-
September 4–7: Texas
Contemporary, George R.
Brown Convention Center,
Houston, produced by Art
Market Productions. Visit:
www.txcontemporary.com
or call (212) 518-6912.
September 18–21: Houston Fine Art Fair, NRG
Center, Houston. Produced
by Hamptons Expo Group.
pectation of higher-end
design and quality which
results in a higher ticket
purchase,” she says. “And
once we have established
that relationship with a client
they do come back again
and again.”
The online experience
speaks to many different
kinds of people says Ms.
Di Bello. “The omni-channel
marketing concept allows
our artists, collectors, and
guests to get the most out
of the experience. The website allows for guests of
any language to browse at
their leisure the same way
they might in-person in the
gallery. The blog and social
Visit: www.houstonfineartfair
.com for more details or telephone (631) 283-5505.
September 25–29: Affordable Art Fair NYC, The
Tunnel at 28th St. and 11th
Ave.. Produced by Ramsay
Fairs. Visit: www.affordable
artfair.com, (212) 255-2003.
October 16–19: World
Wide Art Los Angeles, Los
Angeles Convention Center.
Produced by Space, Design+
Production. Visit: www.world
wideartla.com or call Thomas
Tunberg, show director, at
(805) 845-3869, ext. 313.
October 18–23: International Home Furnishings
Market, High Point, NC. For
more information, visit: www.
highpointmarket.org or call
(800) 874-6492.
media help develop a more
intimate bond with our followers and keeps them upto-date with the goings on in
our space.”
Mr. Warren concludes
that it may be a bit more
work, but it is worth the
undertaking. “Marketing 101
teaches us that it takes
far less effort and resources
to transform a good customer into a better customer. But, far more resources to capture new
clients. Bottom Line: do it
right the first time.”
Koleen Kaffan is Managing
Editor of Art World News.
PAGE 41
MAR14-Michael Gilbert page 2_Layout 1 6/25/14 1:03 PM Page 1
ART & BUSINESS
THE REAL ISSUES
continued from page 40
O.K. I think you all get the
point, and I do not want you
to think I’m just ranting
about how bad it is. Frankly,
we do over $1 million in
sales every year, and to do
that I have had to make lots
of adjustments and look at
new directions.
perfectly, and
—it’s
our
with each art
party. I invite
piece have one
all the hotel
artists you may find their
or many lights
guests and
websites. But, and here is
to make it pop.
ask
the
the crux of the matter, these
But it’s not just
artists to inartists list the galleries that
the light, it’s the
vite
their
represent them and give the
color temperafriends. It’s a
gallery locations. None of
ture of the light
fun,
big
these artists is competing
and the degree
bash. In Ocwith the gallery, and your
Here are some of the angle of spot or
tober, I did a
artists are not supposed to magic ideas I have set in flood. There is
show called
compete with you—the motion at Napua Gallery some artwork
“You
are
gallery. As a gallery owner that have made it success- that a spot will
Your Art.” It
or director, you should al- ful. First, I find I have been kill—you have Evan Shauss,“Glass Skull.” was a crazy
ways check the websites of selling twice the amount of to use discrefun party. At
all your artists.
three-dimensional work over tion. Your gallery should first when we started these
look like it is lit by a parties, they were good but
Case study two:
cinema
photogra- not a lot of great sales. But
This just happened
pher. And make sure the idea stuck and took
very recently. A talyour pedestals are hold, and now everyone
ented entrepreneur
different heights so wants to be at the parties,
came to Maui and
you can make great and everyone who has ever
set up a small magalittle spaces and been to one tells those they
zine that advertised
nooks. Create areas meet that when it comes to
many local artists. It
in your gallery like lit- art you have to go to the
featured each artist’s
tle neighborhoods. Napua Gallery. I invite peoname, phone numAlso, music is a nice ple from all over the world,
ber, address, and
touch.
and I can also tell them that
times to visit their
when they come to Maui, I
open studios, along
The next big step will get them a great room
with a map. Now,
we took was to have rate. If any of you want to do
this is not a bad
a theme show every a show like this, it’s easy to
idea, it’s happening
quarter. We started a partner with a local hotel or
in many cities all
program called Full business. Just make it fun.
over. In our case,
Moon Review. The
one of our artists put
idea is that once a
The next idea I put into
an image of their art- “Swimmer” by Dante is a mixed media
quarter we invite all practice was Passport to
work in the maga- painting measuring 40 by 60 inches.
our artists to bring a the Arts. Since I know all
zine that was the
new piece to the these amazing artists, I
same or very similar to a paintings—and glass is hot! gallery based on some very asked them how they would
work we had of theirs in the If you are relying on 70% fun ideas. Then we drink feel about teaching a fun art
gallery. But the problem paintings, I think you need champagne and eat choco- class. The emphasis is on
was, it was now possible to to reconsider and add more late. Of course, we are fun and easy. There are so
go directly to the artist and sculpture. Get or have lucky as we now have 100% many people in the commubuy it. Actually, I was made
pedestals—some Hawaiian chocolate! What I nity here that I knew would
shocked. When confronted, with light built in. An aspect tell the artists is, “This is a love to do a half-day class.
their comment was, “If you most overlooked in galleries party for all of you,” mean- So I started three classes:
keep me in the gallery, I will I visit is lighting. You should ing the artists and I do not
continued on page 44
split the money with you.” light the art on your walls care if a single piece sells
PAGE 42
ART WORLD NEWS
JUNJUL14-OE_Layout 1 6/26/14 3:15 PM Page 1
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ART WORLD NEWS
Image Size:
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Image can be resized
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PAGE 43
MAR14-Michael Gilbert page 3_Layout 1 6/25/14 1:06 PM Page 1
ART & BUSINESS
THE REAL ISSUES
continued from page 42
watercolor, painting, and
photography. The classes all
include a finished piece of
art that the participants produce. Plus, who does not
want to perhaps buy from
their teacher? And if you
happen to have some readymade frames, it’s an easy
sale to pop in their finished
piece. Usually the classes
have no more than six people, and they’re really well
attended. When I proposed
them, my General Manager
said, “Michael, I like the
idea. We do not have to
make any money on them
but, please, you can’t lose
any.” The first year, we
made a profit of over
$15,000; not a huge
amount, but look at the
added traffic in the gallery
which had led to a lot more
sales.
Another point: I also believe that as a gallery, you
need to have as much original artwork as you possibly
can. If it’s an original, you
are the only one that has it.
Try and keep away from
large editions and the artists
that are selling everywhere
or in more then five galleries. There are so many
wonderful, young talented
artists out there, you have
lots of choice of which ones
you want to represent.
What I have come to
know is how to create a positive solution out of a situation that has been bad for a
PAGE 44
lot of galleries. So here is the
honest pitch I give now to my
new artists that live locally.
We are a gallery that is open
seven days a week. We will
display your work with the
dignity it deserves. You can
set up a Webpage showing
what you are working on and
talk about art but if anyone is
interested, tell them you are
with Napua Gallery, and have
the gallery phone number
listed on your website.
there is all sorts
as Cheryl at
of new art
Larson-Juhl
which is crewho is conated on the
s t a n t l y
computer and
sending me
its true medium
new mouldis the pigment
ings
and
print. That’s the
letting me
word
you
know what’s
should all use
hot. I just
and never use
attended the
the word “giWest Coast
clée.” I put in a
Art & Frame
Canon 9400
Expo. It’s a
series 62-inch “Light Machine” by Mark
wonderful
If you want to see a good color
printer MacKay.
show to just
example of what an artist’s that can even
talk
with
website should look like, go print on silk. We let all our people that care. And read
to one of my favorite artist’s artists come and make the art and framing publicasites, William Morris glass things with it. Plus, we use tions—that way you get a
sculpture at: www.wmorris. it in our photography class- feel of the pulse.
es
where
everyone
takes home Michael Gilbert, MACR, is
an 18- by Curator of Corporate Col24-inch print. lections\Director Napua
Gallery at Grand Wailea|A
To close: Waldorf Astoria Resort on
There are so Maui, HI. Phone (808) 874many direc- 0510, cell (808) 298-6988
tions
you or you can e-mail Michael
need to go at: [email protected] or go
in
nowa- to: www.grandwailea.com.
days. Great
b l a c k - a n d - Cover (page 1) photo.
Kari McCarthy, acrylic, 30 by 14 inches.
white photo- Description of artwork:
graphs with Foreground: Steve Maslach,
com. One more thing I tell contemporary frames are cast glass sculptures.
an artist if they are local is hugely popular, and there’s Pedestals: Dale Chihuly
that in some cases we like also video art. Keep an Studio Editions.
to have the artist in person open mind and talk with the Back pedestals: Ken Shutt.
come in and talk to the people that visit your gallery. Left side drawings:
buyer. One of our most suc- Always remember, your Dale Chihuly.
cessful artists in the galley sales staff is key. Plus, fram- Back center wall:
has gone in this direction ing is so important; it’s easy Dale Chihuly drawing.
and she is now our number to ruin something with a bad Right side: Roman Czerwinone seller.
frame. Go to as many ski acrylic.
shows as you can. It’s at Back wall, right and left
I hope I did not bash the these shows you meet so sides: Chris Campbell
giclée market too badly as many helpful people, such acrylics.
ART WORLD NEWS
JUNJUL14-Classifieds_Layout 1 6/25/14 12:40 PM Page 1
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ART WORLD NEWS
PAGE 45
JUNJUL14-index_Layout 1 6/30/14 9:54 AM Page 1
ADVERTISERS
COMPANY LISTING
PHONE
PAGE
COMPANY LISTING
PHONE
PAGE
Arnot Galleries ..................................................................48
Michael Godard Fine Art Associates ....................................27
www.arnotgallery.com
www.michaelgodard.com
212.245.8287
702.478.3301
Crescent ..........................................................................37
Park West Gallery ..............................................................25
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Editions Limited..................................................................43
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800.228.0928
Everlasting Images ............................................................15
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Parrot Digigraphic Ltd. ..................................................8, 45
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877.727.7682
P. Buckley Moss Galleries Ltd. ............................................4, 5
www.pbuckleymoss.com
800.430.1320
Fletcher Business Group ......................................................19
www.fletcher-terry.com
800.843.3826
Pease Pedestals ................................................................17
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Fotiou ..............................................................................23
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Framerica ....................................................................1, 31
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Gango Editions..................................................................43
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GE Capital........................................................................17
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866.209.4457
Haddad’s Fine Arts Inc. ......................................................43
www.haddadsfinearts.com
Penny Lane Fine Art & Licensing ..........................................19
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800.273.5263
Progressive Fine Art............................................................11
www.progressivefineart.com
800.487.1273
Roma Moulding ................................................................39
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800.263.2322
Sagebrush Fine Art ............................................................33
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800.643.7243
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Image Conscious ........................................................13, 43
www.imageconscious.com
Thomas Kinkade ................................................................25
www.tkopportunities.com
800.366.3733, ext. 3
Larson-Juhl ......................................................................2, 3
www.larsonjuhl.com
www.studioel.com
800.228.0928
800.532.2333
800.438.5031
Sun Dance Graphics ..........................................................43
www.sundancegraphics.com
407.240.1091
Tru Vue Inc. ......................................................................29
www.tru-vue.com
800.621.8339
Martin Lawrence Galleries ....................................................9
Wall Moulding & Associates ..............................................21
www.martinlawrence.com
www.wallmoulding.com
203.869.9500
800.880.9315
Max Art Productions LLC ....................................................45
Wild Apple ......................................................................47
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www.wildapple.com
702.478.3305
800.756.8359
Art World News, (ISSN 1525 1772) Volume XIX, Number 6, is published 10 times a year by Wellspring Communications, Inc.,
143 Rowayton Ave., Rowayton, CT 06853. (Phone 203.854.8566) (Fax 203.854.8569). Single copy price $10.
Send address changes to: Art World News, P.O. Box 129, Rowayton, CT 06853.
PAGE 46
ART WORLD NEWS
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