PA East Spring Interactive - ASID Pennsylvania East Chapter

Transcription

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access to
Spring 2008
design
On
the
Cover
I n
T h i s
I s s u e
President’s Message . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
In Memoriam . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Mardi Gras Casino Night 2008. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Top Ten Things I took Home From Interiors ‘08 . . . . . . . . . . . . . . . 8
ASID Membership - Where You Beling . . . . . . . . . . . . . . . . . . . . . . . 9
Design Competition Merges Manufacturer’s
Representatives, Students . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
HB807 Legislative Update . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Evaluating Your Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Mardi Gras Casino
Night 2008
Story and more photos on page 6
Opening Doors, Rebuilding Lives . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Green Home Checklist . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
ASID Referral Service. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Participate in RealWorld DesignWeek . . . . . . . . . . . . . . . . . . . . . . 20
Making the Most of Your Member Benefits . . . . . . . . . . . . . . . . . . . 22
N e w s l e t t e r
S t a f f
EDITOR
Bridget McMullin, ASID
Ad vertiser ’s
In dex
CHAPTER ADMINISTRATOR
Irene Black
PA East Chapter ASID
2400 Market Street, Suite 400
Philadelphia, PA 19103
215-568-3884
215-561-7276 fax
[email protected]
www.asidpaeast.org
ADVERTISING
DSA Publishing and Design, Inc.
Duff Tussing, Publisher
Suzanne Taylor, Sales • 410-984-8054
Dawn Lyon, Art Director
6900 Edge Water Drive
McKinney, TX 75070
972-562-6966
972-562-7218 fax
[email protected]
www.dsapubs.com
Avalon Carpet, Tile & Flooring . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
Bright Light Design Center. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Carl Schaedel and Co., Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Closet City . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
Closets by Design. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
Duron Paints and Wallcoverings. . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Frankentek, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Norwalk Furniture & Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
ProSource Wholesale Floorcoverings . . . . . . . . . . . . . . . . . . . . . . . 11
The Fretz Corporation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Thibaut. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21, 22
Spring 2008 • Access to Design • Pennsylvania East Chapter •
3
P r e s i d e n t ’ s M e s s a g e
Happy Spring!
Greetings from New Orleans! I am relaxing in the colorful lobby of the Marriot on a much-needed
break from the hectic Interiors 08 conference schedule. I’ve had some time to reflect on the vast
amount of education I am offered at this event and how I could possibly integrate these new findings
into my career and business. Though I try to continue my education post-college, I find myself more
2007-08
Board of
Directors
PRESIDENT
motivated by the introduction of the “ .6 CEU Credits in Two Years" requirement introduced by ASID
Headquarters. Interiors ’08 was a great way to get a break from the office and to add up those
credits!
This year’s theme is lush with “green” innovations in design, especially since the ASID and USCBG
introduced the new REGREEN guidelines for residential remodeling. Look for more information in our
next issue of Access to Design; or, you can research the guidelines at www.asid.org. Even more
PRESIDENT-ELECT
Christina Thomas, ASID
exciting for designers will be integrating these new ideas and guidelines into future projects.
COMMUNICATIONS
DIRECTOR
Kristine Monsen, ASID
I’d like to thank all my ASID travel partners, Christina Thomas, ASID; Marcello Luzi, ASID; John
FINANCIAL
DIRECTOR
Michael Stevens, ASID
MEMBERSHIP DIRECTOR
Bonnie Binser, IP Member
Sherwin Williams
PROFESSIONAL
DEVELOPMENT
DIRECTOR
Candice Smith,
Allied Member ASID
LEGISLATIVE DIRECTOR
Nadine Louw,
Student Member ASID
Kelly, ASID; Cyndi Haaz, ASID; Michael Stevens, ASID; and Pedro Rodriguez, FASID. Not only did
I get to talk shop with other PA East business owners – exchanging ideas and notes about what we do
and how we do it – but I also got a chance to make some great new relationships.
I would also like to thank Ellen Mikowychok, Allied Member ASID. Ellen heard the call and is now
our new Editor-in-Chief for Access to Design. Getting involved is the first step in networking your way
to success. Designers, IP Members & Students- take advantage of your membership and volunteer!
As I review the notes from my seminars I find a quote:
“To all those who say that they are too busy to get involved in the forwarding of this industry, I say
manage the time to invest in your future”.
Too bad I forgot to write down who said it- I would love to give them credit!
STUDENT
REPRESENTATIVE
Amanda Pincin,
Student Member ASID
SECRETARY
Alicia Baron,
Allied Member ASID
ASID Pennsylvania East President
4 • Pennsylvania East Chapter • Access to Design • Spring 2008
I n
M e m o r i a m
Let Us Provide Our Award Winning
Electronics Into Your Customer’s Homes
Vincent Rebicek, ASID
1923-2008
CE
ASI DIA
in e D & AIA
rna
GOtL
tio
DA
a
WAn
RDl
Vincent died very suddenly on January 24, 2008. He
had been a member of AID in 1940 and, as a result of the
merge, became a member of ASID in 1975.
B ES
T
THE HOME
ATE
R
In 2004 he was a first place winner in the ASID Design
Excellence Competition for residential singular space and
was presented the award at our Annual Meeting that year.
According to his partner of 53 years, Sidney Newman,
he was still an active interior designer and currently
working for a few select clients. He had owned a women’s
boutique called Things by Vincent which he sold in April
2007.
He had been living in Scranton for many years and was
highly regarded by the entire community. He will be
dearly missed by his friends and family.
John Millar
9 1/2”
The design community lost a
very dear friend and generous
supporter. On March 16th, John
Millar, owner of Avalon Carpet
Tile & Flooring, passed away.
John’s company has expanded
to 14 locations in New Jersey,
Pennsylvania, and Delaware
over the last 50 years. He
received national awards such
as “Karastan Dealer of the Year”
and “Mohawk Dealer of the Year”. Avalon was always
singled out for its extraordinary customer service,
training, and leadership. John was also a real estate
developer in South Jersey, a restauranteur, and enjoyed
golfing, skiing, and boating.
John was always a very generous friend to designers
involved with showhouses; especially when it came to
contr ibutions and mater ials. For many years, John
supported all of the major functions and events of ASID.
He is survived by his lovely wife Mary and son John Jr.
I will always remember him for his brightly colored
ties, his wonderful sense of humor, and his first-class
taste in life. He was a wonderful client and friend, and he
will be sadly missed.
-John Kelly, ASID
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Lutron controls your light...
3 5/8”
Spring 2008 • Access to Design • Pennsylvania East Chapter • 5
Mardi Gras Casino Night 2008
By Nadine Louw
his year was by far our most successful Mardi Gras
ye t ! To a l l t h o s e w h o w e r e l u c k y e n o u g h t o a t t e n d , t o
o u r ge n e r o u s s p o n s o r s a n d I P M e m b e r s , a n d o u r
d e d i c a t e d c o m m i t t e e , t h a n k y o u fo r m a k i n g M a r d i G r a s
C a s i n o N i g h t 2 0 0 8 t r u ly a n i g h t t o r e m e m b e r.
T
ASID members
Attendants were welcomed by Irene Black and then ushered
to the elevators where festive elevator operators took guests
to the party. It was during the ride up that everyone got their
beads and was informed of the incentives introduced this year
to ensure that all IP members got a chance to share new and
exciting products with members. Our Sponsors and IP Members
were so integral to the success of Mardi gras that we decided
to have a special raffle drawing. Each member got a card with
all of the IP Member tabletop logos printed on the card. Once
attendees had visited each of the tables a sticker was placed
over the corresponding company logo. When the card had been
successfully filled, members put their card in a box to win a
special prize.
Thank you to The Marketplace Design Center, who was
generous enough to offer their space to us again this year, as
we dramatically transformed the fourth floor to an exciting and
colorful Bourbon Street Casino. The ceiling was covered in
brightly colored paper lanterns in traditional Mardi Gras
colors. Also, since ASID PA East made a commitment this year
to adopt sustainable practices, the Committee decided to
replace balloons with paper lanterns that can be used again or
recycled when the event ended.
Creative masks
A crudite table was placed at the center of the room across
from the elevators, which had a sampling of cheeses, crackers
and several savory snacks including fresh tapanades in martini
glasses. Clorinda’s Catering provided the food again this year,
and once more completely outdid herself. Her friendly staff
delivered delicious hors d’oeuvres throughout the night,
allowing attendees to save their space at the game tables.
There was a table for everyone this year; you’d be lucky to find
an open seat at the Texas Hold ‘Em Tables, or squeeze your way
into the excited crowds at the Roulette and Craps tables. Lucky
winners had a great selection of prizes this year thanks to the
efforts of President Bridget McMullin.
Attendees who never had a chance at the gaming tables or
who don’t consider themselves the gambling type were able to
bid on many exciting products, vouchers and tickets in our
silent auction. The silent auctions closed in blocks allowing
everyone ample time to bid on their favorite product or piece.
Hollandia gave Trish a good reason to stay in bed
Overall Mardi Gras 2008 was great fun and we hope we go
bigger an better next year. Again, I would like to thank
everyone who was involved. It could not have happened
without the support of members and volunteers alike. See you
all next year!
Hurricanes!
Luck be a lady! A crowded Craps table
Keith Bush and Friend, KBA Inc
Winner of the Mask Competiton
Looking for 21 at the Blackjack table
Past, Present & Future Presidents
Top Ten Things I Took Home From
Interiors ’08- New Orleans
By Bridget McMullin, ASID
A notebook full of ideas, inspirations, quotes and
doodles- what to do with it all! Inspiration is always
found in strange places, guaranteed inspiration is priceless. Here are some inspirations I took home with me.
1. We must not limit our beliefs. We must aggressively
build bridges to move forward.
Greg Seitter, Marcello Luzi, ASID, John Kelly, ASID, and Christina
Thomas, ASID at Jubilation
2. It is my job to create unique and exceptional experiences for my clients and the end user.
3. We are at an inflection point (point of change) in our
industry. We must refine, redefine, transform, and
breakthrough for new success.
4. People don’t hire firms, they hire people. The path to
“design team” is coming, combining the strengths of
design leaders to create an “integrated delivery team”.
Greg Seitter celebrates a birthday in
the Big Easy
5. Wisdom is knowledge, but technology is the change.
6. We must manage time to work on our future.
7. Extinguish inertia. Neutralize the anti-change forces
around you. Adopt a vocabulary of action - listen,
learn, teach, and lead.
8. Surround yourself with people that inspire you.
9. What can we do to design a better world? Don’t be
afraid to inspire and educate your staff and clients.
10. A nation of consumers is not sustainable. Use your
designs as a force for change.
We all know that designers aren’t always the neatest
note-takers! Though I can’t match them up for you, I
would like to give credit to the speakers that I may have
quoted above - James Cramer, Hon. AIA; Jane Pollack,
Industry Partner ASID; and Bran Ferren of Applied Minds
Inc.
Pedro Rodriguez, FASID in
Jackson Square at St.
Louis Cathedral
individuality
never shined so bright
There’s no one quite like you. And there’s
no place quite like Bright Light Design
Center. Whether your tastes run to classic,
contemporary or something else entirely,
come into Bright Light and see the many
ways you can express your individual
style. Bright Light Design Center – The
Lighting Experts.
The Lighting Experts
www.BrightLightDesignCenter.com
Cape May Court House, NJ 1143 S. Route 9 609-465-4478
King of Prussia, PA 555 South Henderson Rd 610-992-1790
Wilmington, DE 218 S. Maryland Ave 302-992-9688
ASID Membership – Where You Belong
By Kirstin Hellwig & Michelle Robinson, ASID
guishing our members as the best of the best! ASID is the
Headquarters Support Team
premier provider of continued design education. Along with
being qualified by education, experience and examination,
ASID is the leading organization representing the interests
of professional interior designers. As a national professional
members adhere to a strict code of ethics and hold one another
to the highest professional standards.
society, we provide knowledge and information, education and
training, advocacy, support for business, recognition, and lead-
ASID members are inspired by many things, but they are all
ership opportunities to more than 40,000 members in a
connected by one common thread—a passion for design. As a
network of 48 chapters in the United States and Canada. ASID
professional society, ASID works to support, foster, promote
establishes a common identity for professionals, aspiring
and advance the many ways that design and designers enhance
professionals and business partners in the field of interior
the quality of life for all of us.
design.
designer in ASID. Join us, it is where you belong!
The ASID appellation is widely recognized as a mark of
There is a place for each
Detailed information on all membership criteria and benefits
In recent years,
can be found at www.asid.org/join. If you have further ques-
heightened visibility and increased recognition of the ASID
tions, please call ASID Headquarters at (202) 546-3480 or e-
appellation and mark has become more significant in distin-
mail [email protected].
design excellence and professionalism.
Design Competition Merges Manufacturer’s
Representatives, Students
A
SID PA East’s 2008 Student Design Competition was
held March 1st at the Ar t Institute of Philadelphia.
The theme of the competition was sustainability,
which was suppor ted by three area manufacturer ’s representatives. They presented sustainable product lines that
students incorporated into their designs. The representatives i n c l u d e d A l l i s o n B i r e n b a u m f r o m 3 - Fo r m , J a m i e
Gordon of Humanscale, and Janet Cackovic, who presented
Eykon wallcover ings and f loor ing. After presenting, representatives answered student questions regarding the innovative mater ials.
In addition to their access to current industry products and
representatives, students had less than five hours to design the
lobby space of a dot-com company. The company was looking
for a conceptual presentation to help define the boundaries of
their leased space. Students worked within a given floor plan
Samples were plentiful thanks to the Art
Institute and manufacturers
Every last detail is important
Drafting up new ideas at the Student Design Competition
and included a number of required elements into their final
Design Group, Francis Cauffman, Ruggieri & Partners and
presentations, but had the freedom to present the drawings
Constantine Carpet.
they felt would best explain the space. The Art Institute of
sponsors made this student opportunity possible.
The financial support of these valued
Philadelphia’s generous use of classroom space allowed the
students to use drafting tables and a fully stocked resource
library to create their final concepts.
In addition, ASID would like to recognize student participants, whose work displays the tactile, flexible nature of
Philadelphia’s interior design community. The chapter will
Drexel University junior Amy Krebs enjoyed the opportunity
recognize student achievements by announcing competition
to interface with representatives and learn first hand about the
winners at the Member’s Recognition event on April 23rd. ASID
products she uses often for her own studio projects. “It’s
PA East is looking forward to the 2009 Student Design
extremely valuable for me to get to know representatives, and
Competition!
to be able to talk directly
with them about the best
way to use each product
was a great opportunity.”
ASID PA East would
like to extend its warmest
thanks
to
3-Form,
Humanscale and Eykon,
as well as its Future of
Industry Sponsors. These
sponsors include Mitchell
Associates, The McMullin
ProSource of Philadelphia
866 Town Center Drive
Langhorne, PA 19047
Tel: 215-757-9050
Fax: 407-521-1077
Sponsors for ASID Student Comp
ProSource of Valley Forge
2586 Industry Lane Suite 101
WEst Norriton Twp, PA 19403
Tel: 610-635-1101
Fax: 407-521-1089
making use of resources at AIPhilly, student competition
ProSource of Wilmington
12 McCullough Dr., Suite 1
New Castle, DE 19720
Tel: 302-322-5464
Fax: 407-521-1091
ProSource of South Jersey
1411 Bloomfield Dr.
West Berlin, NJ 08091
856-768-6700
Fax: 856-768-8200
Winter 2007/08 • Access to Design • Pennsylvania East Chapter • 11
HB807 Legislative Update
“Interior Design is a multi-faceted profession in which
creative and technical solutions are applied within a structure
to achieve a built interior environment. These solutions are
functional, enhance the quality of life and culture of the occupants, and are aesthetically attractive. Designs are created in
response to and coordinated with the building shell, and
acknowledge the physical location and social context of the
project. Designs must adhere to code and regulatory requirements, and encourage the principals of environmental sustainability. The interior design process follows a systematic and
coordinated methodology, including research, analysis and
integration of knowledge into the creative process, whereby
the needs and resources of the client are satisfied to produce
and interior space that fulfills the project goals.”
-The definition of “Interior Design”
as found on the ASID website (www.asid.org)
SID works hard to promote and include all members of the
design community, as shown by the broad scope of its definition of Interior Design. Similarly, legislation is promoting
common goals all designers share; it is promoting a design community that is inclusive and provides strength in numbers. ASID prides
itself in knowing its members are the best in the industry. We are
members who have been published and awarded for accomplishments, and praised as pioneers in the industry. Positive changes
will surely secure the future of our profession long after many of us
are gone. Now more than ever is the time for our tenured designers
to come forward and help the organization, support our design
community and lead by example for new members and students.
A
On March 10th the Interior Design Legislation Coalition of
Pennsylvania (IDLC/PA) held a student design day at the
Capitol in Harrisburg. Students from surrounding schools and
colleges had an opportunity to display their work and inform
legislators and visitors on interior design and what they are
learning about the design process. Rena Cumby and her
students from Drexel attended, and the Art Institute of
Pittsburgh came as well. The IDLC/PA also enjoyed a turnout
of about 50 coalition representatives. They provided information to Senators and House Representatives who were continuously stopping by the student exhibitions throughout the day.
Overall it was a great success and ASID PA East would like to
extend a thank you to the IDLC/PA for their ongoing efforts.
If you were unable to attend the show, it’s not too late to
become involved! There are several opportunities to show
support over the next few months before the voting takes place
in Harr isburg to move HB807 through the Licensure
Committee. Please contact one, if not all of the PA House
Professional Licensing Committee members from the list below.
Or get in touch with your own PA House representative for your
home distr ict. This information can be found online at
www.house.state.pa.us, where you can enter your nine digit zip
code to get your representative’s name. We are also excited
about our Biannual Town Hall Meeting that will take place at
the Ligne Roset Showroom in Manayunk on April 23rd, where
we will be providing information on the progress of HB807.
This will also be a time to welcome and recognize our new
members, and I encourage all members to attend. Now is the
time to be involved and make a big difference in supporting
HB807, fellow members, and the future of this ever-changing
profession we are all so proud of!
I would like to remind all members that ASID is YOU, our
members, and any decision ASID makes has the best interests
of its members involved and we are here to answer any questions you may have and point you in the right direction. We are
all in this effort together and I encourage anyone who has
questions or concerns to please contact myself, Nadine Louw at
[email protected] or our President Bridget McMullin at
[email protected] so we may give you correct and
helpful information.
I look forward to seeing everyone on Wednesday April 23rd
at our New Members Recognition/Town Hall Meeting.
Drexel University Design Students in Harrisburg
House Professional Licensure
Committee Members
P. Michael Sturla (Chair) [email protected] . . . . . (717) 787-3555
William F. Adolph, Jr. (Minority Chair)
[email protected] . . . . . . . . . . . . . . . . . . . . (717) 787-1248
Harry Readshaw (Majority Vice Chair)
[email protected] . . . . . . . . . . . . . . . . . . . . . (717) 783-0411
Sean M. Ramaley • [email protected] . . . . . . . . (717) 787-4444
Stephen Barrar • [email protected] . . . . . . . . (717) 783-3038
Vince Biancucci • [email protected] . . . . . . . . (717) 787-5475
James E. Casorio • [email protected] . . . . . . . . . (717) 783-3483
Craig A. Dally • [email protected] . . . . . . . . . . (717) 783-8573
Gene DiGirolam • [email protected] . . . . . . . (717) 783-7319
Marc J. Gergely • [email protected] . . . . . . . . . . (717) 783-1018
Keith Gillespi • [email protected] . . . . . . . . . (717) 705-7167
Neal Goodman • [email protected] . . . . . . . . . (717) 787-2798
Julie Harhart • [email protected] . . . . . . . . . (717) 772-5398
Susan C. Helm • [email protected] . . . . . . . . . . (717) 787-1230
Thomas H. Killion • [email protected] . . . . . . (717) 772-0855
Nick Kotik • [email protected] . . . . . . . . . . . . . . . . (717) 783-3780
John Maher • [email protected] . . . . . . . . . . . (717) 783-1522
T. Mark Mustio • [email protected] . . . . . . . (717) 787-6651
Bernie O'Neill • [email protected] . . . . . . . . . (717) 705-7170
Joseph A. Petrarca • [email protected] . . . . . . . (717) 787-5142
John P. Sabatina, Jr. • [email protected] . . . . . . (717) 772-4032
Stan Saylor • [email protected] . . . . . . . . . . (717) 783-6426
Timothy J. Solobay • [email protected] . . . . . . . . (717) 787-1188
Richard R. Stevenson • [email protected] . . (717) 783-6438
Don Walko [email protected] . . . . . . . . . . . . . . . . (717) 787-5470
James Wansacz • [email protected] . . . . . . . . . . (717) 787-6194
Ronald G. Waters • [email protected] . . . . . . . . . (717) 772-9850
Tom Yewcic • [email protected] . . . . . . . . . . . . . (717) 783-0248
John T. Yudichak • [email protected] . . . . . . . . . (717) 787-1751
Lobbying in Harrisburg for Legislation
Evaluating Your Business
By Mary V. Knackstedt, FASID, FIIDA
How much should I charge? How do my fees compare to other
designers?
These are questions many of us ask frequently. As designers,
we want to be creative. We want to do their best work. We
know there are many issues that need to be considered in
producing excellent design. We want to remain ahead of the
curve, and are always looking for appropriate fees for a new
project.
It is very important that each design practice review its fee
structure on a regular basis to be sure the fees are commensurate with the work completed. Each year, we grow in our ability
to create and produce projects. At the same time, our clients
are demanding that we manage even more issues than were
expected before. We do all this and even more, but are we
adjusting our fees accordingly? I would recommend that you
have a consultant experienced with design fee structure review
your fees at least once a year. Make sure they are appropriate.
Consider the type of design work you do. Although we are all
interior designers, each of us works differently. We have
different styles, specialties, and many var ied ways of
designing a space. Therefore, our fee schedules vary. The same
is true in other professions. Not every lawyer or doctor does
the same kind of work. Therefore, they charge different fees for
their services.
At the same time, I believe strongly that we have the responsibility to raise the level of our work as interior designers.
Review your work, and consider what it takes to do the best job
possible. Then structure your fees so you are adequately
compensated for your time and efforts but that, at the same
time, your clients are receiving fair value for their investments.
Make sure the fee is fair to both you and the client. When we
do things free of charge or at a lower price than we should,
clients see no value in what we do, and we lose the income
needed to sustain our practices.
There are several considerations you will want to evaluate
before taking on a project, including determining if a project is
worth accepting.
• Define the scope of the work—what needs to be done, what
role you will play, and how prepared your firm is for the
project.
• Determine the level of quality expected for the project.
• Evaluate the design team and how the other professionals,
craftspeople, and contractors working on the project will
affect your team,
• Consider the schedule. Is it a fast-track job? Or is it one
that will take several months or even years to complete?
• Assess your competition. What are other companies
charging?
• Predict what you will gain from the project—in terms of
profit, risk, expected benefits, and possible credentials you
want to develop.
• Evaluate the client. Is he or she used to working with an
interior designer? What kind of rapport do you have with
the client?
As you move ahead with preparing a proposal and estimating
the project, there are further steps you should take.
• Take the time to carefully define and qualify the project.
It’s not unusual for a design firm to invest a week or more
in researching a large project.
• It’s better to take the time to be sure a job is right for your
firm and priced correctly than to take the wrong job and
risk losing months of fees.
• Learn as much as you can about the client’s past experience
in buying design so you can present your proposal with
references he or she understands.
• If your proposal catalogs all the processes to be done, your
project management list is almost complete. Without a
project plan, it’s almost impossible too make an appropriate estimate.
• When creating a quotation, work it out in several different
ways and compare them—such as square-foot price; dollar
volume price of estimated furnishings and furnishing costs,
plus a percentage; and an hourly estimate of the professional time needed to handle the project. Then use the
most suitable method, or combination of methods.
• Compare your estimates with those of other similar
projects you’ve done. How do they compare?
Consider all of the unique factors of your design; what you
can bring to the table. The business of interior design is always
growing and changing. Continue to evaluate your business and
make sure you grow along with it.
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Opening Doors, Rebuilding Lives
I
magine: just as those guests leave, more arrive. That’s what
happens at Laurel House each day, where more than 400
women and children each year seek safety from domestic
violence.
As Montgomery County’s only emergency shelter dedicated
to women and children who are victims of domestic violence,
Laurel House can accommodate up to 27 women and children at
one time. Families can remain at Laurel House for 30 days.
In the early 1980s, a small group of women were volunteers
During that time, counselors and staff work closely with the
for a crisis hotline. Day after day, they noticed similarities in
women on individual goals such as finding a job and a new
the calls they were receiving.
place to live.
Nestled among the suburban
Philadelphia subdivisions dotted with new split-level homes
and schools were women who were being physically and
emotionally abused, and who needed somewhere safe to go.
“It’s incredible to see even the smallest changes that happen
just within the first week,” says Beth Sturman, Executive
The crisis hotline volunteers knew that they had to do some-
Director of Laurel House. “While they are here, we work hard
thing more than offer reassuring words and help. At first they
to provide a warm and safe home as well as the resources and
brought the women and kids to their own homes, often making
skills needed to recover from domestic abuse and become self-
up the living room sofa as a spare bed. With determination and
sufficient and independent.”
dedication, the volunteers established a 24-hour emergency
shelter for victims of domestic violence. Painting and scrub-
Free legal assistance and representation is provided through
bing floors, the volunteers worked hard transforming an old
an attorney on staff.
nine-bedroom house into a home. And in May 1981, the shelter
offer play-based individual and group therapy and recreational
DSA AD
activities, and collaborate with local school officials to ensure
was incorporated as a nonprofit known as Laurel House.
Publishing & Design Inc.
Industry Partner and Publisher for your ASID Chapter Newsletter
Counselors and children’s advocates
that the child can continue his or her education.
After their 30 days are up, families have the opportunity to
remain in Laurel House’s “transitional housing” program for up
to two years.
While living independently in an apartment,
families receive counseling, assistance with safety planning,
Support
your
Advertisers
parenting classes, medical and legal advocacy, job information,
budget counseling, assistance with food or clothing, and referrals to ancillary services.
A total of 12 families are able to
participate in this program at any given time.
For someone experiencing domestic violence but who isn’t
ready to take the step of coming into the shelter, Laurel House
offers free counseling services and a weekly support group. In
addition, staff and volunteers partner with community leaders
and organizations each day by offering presentations designed
to increase awareness about the signs of abuse.
Today, Laurel House thrives as a safe haven in every sense of
the word.
TO
THE
TRADE
For Advertising Information
972-562-6966 • [email protected]
To learn more about Laurel House’s programs for people
affected by domestic violence and ways that you can help, visit
www.laurel-house.org or call 610-277-1860.
G r e e n
H o m e
Whether you’re a homebuyer or a
renter looking for a green home,
how do you know if a home
is truly green? What should
you look for? This checklist will help you identify
a truly green home and
ensure you get a
healthier, high-performance green home that
costs less to operate and
has fewer environmental
impacts:
C h e c k l i s t
• Green Building Materials: A green home will have been
constructed or renovated with healthy, non-toxic
building materials and furnishings, like low- and
zero-VOC (volatile organic compound) paints and
sealants and non-toxic materials like strawboard
for the sub-floor ing. Wood-based features
should come from rapidly renewable sources
like bamboo, but if tropical hardwoods are
used, they must be certified by the Forest
Stewardship Council. A green home uses
salvaged mater ials like kitchen tiles and
materials with significant recycled content.
•
• Location: New green homes
and neighborhoods must not
b e b u il t o n e nv i ro n me n t a l ly
sensitive sites like prime farmland,
wetlands and endangered species habitats.
The greenest development sites are “in-fill” properties
like former parking lots, rail yards, shopping malls and
factor ies. Look for compact development where the
average housing density is at least six units per acre.
Your home should also be within easy walking distance
of public transportation – like bus lines, light rail, and
subway systems – so you can leave your car at home. A
green home should also be within walking distance of
parks, schools, and stores. See how many errands you
can carry out on a bicycle. That’s healthier for you, your
wallet, and the environment.
• Size: No matter how many green building elements go
into your home, a 5,000-square-foot green home still
consumes many more natural resources than a 2,000square-foot green home. The larger home will also
require more heating, air conditioning and lighting. If
you really want a sustainable home, choose a smaller
size.
• Building Design: The home should be oriented on its site
to bring abundant natural daylight into the interior to
reduce lighting requirements and to take advantage of
any prevailing breezes. Windows, clerestories, skylights,
light monitors, light shelves and other strategies should
be used to bring daylight to the interior of the house.
The exterior should have shading devices (sunshades,
canopies, green screens and – best of all – trees), particularly on the southern and western facades and over
windows and doors, to block hot summer sun. [t4]Dualglaze windows reduce heat gain in summer and heat loss
during cold winter months. The roof should be a lightcolored, heat-reflecting Energy Star roof, or a green
(landscaped) roof, to reduce heat absorption.
Insulation: A non-toxic insulation, derived
from materials like soybean or cotton, with
a high R (heat resistance) factor in a
home’s walls and roof will help prevent
cool air leakage in the summer and warm
air leakage in the winter.
• Windows and Doors: Windows and exterior doors should
have ENERGY STAR® ratings, and they should seal their
openings tightly to avoid heat gain in summer and heat
loss in winter.
• Energy Efficiency: A green home has energy-efficient
lighting, heating, cooling and water-heating systems.
Appliances should have ENERGY STAR® ratings.
• Renewable Energy: The home should generate some of its
own energy with technologies like photovoltaic systems.
• Water Efficiency: A green home has a water-conserving
irrigation system and water-efficient kitchen and bathroom fixtures. Look for a rainwater collection and storage
system, particularly in dr ier regions where water is
increasingly scarce and expensive.
• Indoor Environmental Quality: Natural daylight should
reach at least 75% of the home’s interior. Natural ventilation (via building orientation, operable windows, fans,
wind chimneys and other strategies) should bring plentiful fresh air inside the house. The HVAC (heating, ventilation and air conditioning) system should filter all
incoming air and vent stale air outside. The garage should
not have any air handling equipment or return ducts, and
it should have an exhaust fan.
• Landscaping: Vine-covered green screens, large canopy
trees and other landscaping should shade exterior walls,
the driveway, patios and other “hardscape” to minimize
heat islands. Yards should be landscaped with droughttolerant plants rather than water-guzzling plants and
grass in most regions.
A S I D
R e f e r r a l
S e r v i c e
By Betsy Grove, ASID Headquarters Support Team
DESIGNER REFERRAL APPLICATION INSTRUCTIONS
ENROLLMENT FORM
1. Log in at www.asid.org/ASID+Online.htm.
2. Click on “Designer Referral Service.”
3. Click on “Designer Referral Application.” The next screen
contains your personal contact information as contained in
the ASID database. Should you have multiple addresses and
phone numbers listed, you will be given the opportunity on
the referral application page to indicate which you would
like to have published as part of your profile. Indicate that
the contact information is correct by clicking the “correct”
button.
4. On the next screen, click the red “start here” button, leading
you to the enrollment form. Select your specialties and
enter descriptive text about your design firm. We suggest
you type lengthy responses in a separate Word document
that you can save to your computer, and then cut and paste
into the application, in case there are complications with
the transmission of your information.
5. At the bottom of the page, you will see a small check box,
“Ready to Publish.” Click to make a small green check
appear. Then click “Insert.”
6. To preview your profile, click on “Preview Referral.”
PICTURE INSTRUCTIONS
1. Log in at: www.asid.org/ASID+Online.htm.
3. Click on “Manage Portfolio Pictures” to work on the section
where you can upload photos of your work, or click on
“Manage Referral Portrait” to work on the section where you
can upload your logo or a picture of yourself.
4. To add a photo, click on the small “add” button.
5. Click the “browse” button.
FREQUENTLY ASKED QUESTIONS
Q: How do I access my profile in order to make changes?
3. Click on “Designer Referral Application.” The next screen
contains your personal contact information as contained in
the ASID database. Should you have multiple addresses and
phone numbers listed, you will be given the opportunity on
your referral profile page to indicate which you would like to
have published as part of your profile. Indicate that the
contact information is correct by clicking the “Correct”
button.
4. On the next screen, click the small blue “Edit” box, leading
you to the enrollment form. Make any and all changes to
your information.
5. At the bottom of the page, you should see a small checkbox,
“Ready to Publish.” Click to make a small green check
appear. Then click Update.
6. A new browser window will open to browse/locate the image
on your local hard drive. Highlight the appropriate file, and
click “open.”
6. Should you wish to preview your profile, click on “Preview
Referral.”
7. The file name of your file will be displayed in the “Attach
File” box.
Q: How do I update the photos that are included in my profile?
8. Provide a title for the photo, if desired.
9. Provide accompanying descriptive text of the photo, if
desired. Please keep this concise for the best presentation
10. Click “Upload.”
3. Click on “Manage Portfolio Pictures” to work on the section
where you can upload photos of your work, or click on
“Manage Referral Portrait” to work on the section where you
can upload your logo or a picture of yourself.
4. To add a photo, click the small “Add” button.
5. Click the “Browse” button.
6. A new browser window will open to browse/locate the image
on your local hard drive. Highlight the appropriate file, and
click “Open.”
7. The file name of your file will be displayed in the “Attach
File” box.
8. Provide a title for the photo, if desired.
9. Provide accompanying descriptive text of the photo, if
desired. Please keep this concise for the best presentation.
10. Click “Upload.”
Note: The “Ready to Publish” checkbox within the enrollment form has to be checked in order for your profile to be
part of the search engine. If you are only adding or
updating photos, you still need to access the enrollment
form in order to make sure the box is checked.
Q: I filled out the enrollment form. Why can’t I pull up my listing in
the search engine?
There could be a few reasons why.
1. On the enrollment form, where you indicate your specialties,
there is a checkbox at the bottom of the page. This box
needs to be checked and your application inserted/updated
in order for your profile to be live. Otherwise, our system
simply saves an unpublished draft of the form until the box
is checked and your application has been submitted.
2. While photos of previous work are not mandatory to be
enrolled in the service, please note that on the referral
service search page there is a line with a checkbox that
reads “only return designer profiles that include photos of
previous work,” which is automatically marked. If you do
not have photos on your profile, and this checkbox remains
marked, your name will not appear in a search. The user can
always de-select this checkbox should they wish to see all
matching profiles, not just those with photos.
Q: I receive mail from ASID at my house, but do not want my home
address to be public. What can I do?
Within the application form, you will be given the opportunity
to either
suppress this information, or select from any of the addresses
we have on file for you. If you have multiple phone numbers
you will also be able to indicate which number is published.
HOUSE AD
Right Here!
The ADVERTISERS in your chapter
newsletter Value and Respect your
business! They Understand your
unique needs and often provide
EXCLUSIVE programs designed just
for you!
Show YOUR support and tap into
some of the area’s BEST Resources!
And...
TELL THEM YOU SAW THEM HERE!
Q: I’ve uploaded photos and am trying to preview them, but nothing
appears. What am I doing wrong?
The enrollment form needs to be completed in order for your
photos to appear on your profile. Please fill out the enrollment
application first.
P a r t i c i p a t e i n
R e a l W o r l d D e s i g n W e e k !
ASID RealWorld DesignWeek is the Society’s first cohe-
will empower ASID student members to succeed in the
sive, national program to educate future interior designers.
industry, build relationships with the design community,
Debuting in 2008, this program focuses on career devel-
as well as provide them with the tools to jump-start
opment, and offers both
their careers. The hope is
classroom and hands-on
that the program will act as
learning experiences to intro-
a catalyst for developing long-
duce students to the real
term mentoring relationships
world of interior design.
and filling internship or entry
level job openings. Moreover,
During RealWorld DesignWeek, October 19-25, 2008,
ASID student members will participate in one-day shadow
ASID chapters will experience overall improved relations
between professionals and students.
experiences with ASID professional and allied members,
as well as industry partner representatives on site at work
To facilitate the coordination of the shadow day expe-
locations. In addition, the week will be book-ended by a
riences that will take place during RealWorld DesignWeek,
pair of online instructional seminars – Prepare and Position
p r a c t i t i on e r s a n d st u d e n t s w i l l b e p a i r e d o n li n e i n a
- hosted by prominent guest speakers. Prepare will teach
self-service fashion on a secure Web site in April/May,
students specific professional practices, such as business
2008. Practitioners will be given an initial window of time
etiquette and interviewing techniques, to prime them for
to post their profiles and availability on the site. Once
job shadowing experiences. Position will demonstrate how
this window is closed, students will then be able to log
to put those learned professional practices, ethics and
on, view the profiles and self-select which practitioner
skill sets into action and leverage participation in RealWorld
they would most like to shadow.
DesignWeek to reach a desired career.
come, first served, so students should sign up early!
Pairings will be first
This innovative program exists exclusively for ASID
Participant instructions and additional information on
members—students and practitioners (allied, professional
RealWorld DesignWeek is available on www.asid.org/rwdw.
and industry partner representatives)—and has the poten-
Get involved with this program and make a difference in
tial to touch thousands of members at once. The benefits
your life as a future interior designer. Be a part. It’s your
to student participants are numerous as RealWorld DesignWeek
profession.
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Visi t www.thib autdesi gn.co m or cal l 800-22 3-0704
for sho w roo m listi ngs and col lect i on i nforma tio n.
M a k i n g t h e M o s t
M e m b e r B e n e f i t s
By Kirstin Hellwig and Michelle Robinson, ASID
Headquarters Team
When it comes to return on investment , topping the
list for members of professional societies is the package
of benefits offered to improve their business operations,
educational objectives or social networking needs. ASID
is no different. We regularly survey our membership to
determine what members want from their membership and
develop new benefits in anticipation of future needs. Often,
our biggest challenge is not creating new member benefits, but rather making those benefits known across our
40,000 members.
The next time you have a need regarding your business
operations or the practice of interior design, we hope that
you will look to your ASID member benefits as your first
resource. Highlighted are some of the most innovative and
recent member benefits ASID offers members.
o f
y o u r
Your Business
• Commercial and residential project contracts
• The ASID Designer Referral Service as a marketing resource
• Low-cost group life, disability and professional liability
insurance
• The Business & Career Development section at www.asid.org
• The ASID appellation, widely recognized by clients as the
mark of design excellence and professionalism
• Promotional opportunities for Industry Partners to engage
practitioner members
• Link to your Web site from the ASID Web site
• Year-round public relations efforts in your area and
throughout the United States, highlighting the value design
brings to both the home and work environments
Your Knowledge
• STEP - the leading preparatory course for the NCIDQ examination
• Research publications such as The Safe Home and The
Interior Design Profession: Facts and Figures
• ASID ICON magazine, published six times a year
• Advocacy efforts on issues ranging from legislative to
sustainable design and design beyond age
• ASID Design Daily, an electronic daily digest of the latest
design and small business news
• CEU education offered at the chapter level, nationally and
online at www.asid.org
Your Contacts
• With ASID members in your chapter and around the world
• Networking events both at the chapter and national levels
• Awards programs and volunteer opportunities at the chapter
and national levels
Coming Soon
• ASID Uni, your source for online CEUs and product education
• ASID Connex – your social networking site for electronic
contact
Answers to your benefits questions are only a click away!
Please e-mail [email protected] if you have any questions regarding any resource you need for your professional practice as an interior designer.
Vi sit www.thi bautdesign.com or call 800-223 -0704
for showroom listin gs and collec tion informa tion.
CLOSETS BY DESIGN
Dare To Be Different
Unique hardwood floors
that’s the Avalon Advantage!
BURLINGTON
2601 route 541
CHERRY HILL
2030 springdale road
EATONTOWN
269 highway 35 north
EGG HARBOR TWP.
3157 fire road
MANAHAWKIN
651 route 72 east
OCEAN CITY
12th & asbury avenue
PHILADELPHIA. PA
1100 columbus blvd
PT. PLEASANT
2150 bridge avenue
RIO GRANDE
1111 route 47 south
TOMS RIVER
2323 route 37
VINELAND
AR P E
NC
T TILE & F
LO
OR
ING
AVAL
O
3679 south delsea drive
WARRINGTON, PA
644 easton road
WILMINGTON, DE
1958
13 Locations in NJ, PA & DE
5510 concord pike
1 - 8 6 6 - 4 5 8 - T I L E • W W W. A V A L O N C A R P E T T I L E . C O M
YEARS OF EXCEPTIONAL FLOORS
2008