foryou - Holloway

GAMEPLAN
WINTER / 2012
OUTERWEAR
TRENDS
FOR 2013
FABRIC TECHNOLOGY
VERSATILITY
GARMENT DETAILS
WINTER
ISSUE
NEW JUNIORS' FIT
VARSITY JACKET
MORE
FORYOU
UPSELL
HOODIES:
DON'T LET IT BE
A COMMODITY
UNTAPPED ACCESSORY POTENTIAL THIS SEASON
BEANIES, HEADBANDS, SCARFS & BLANKETS
HOLLOWAY / GAMEPLAN
WINTER / 2012
With football season in full swing, Basketball
is just around the corner. Your customers may
not be ready to pack up the cleats and hit the
hardwood, but preparation is the key to an
effective game plan.
Pre-season is the season to sell. At Holloway,
we’re focused on putting you in the win column
with product and tools that simplify the sales
process and help you sell more. Here are a few
strategies to ensure a fast start for you.
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HOLLOWAYUSA.COM
HOLLOWAY / GAMEPLAN
WINTER / 2012
SELLING
Dry-ExcelTM Fresh
Dazzle Mesh
STRATEGIES:
Offer fabric options
• Order uniforms in any of our three
premium fabrics all stocked deep in
color, with wicking, odor-resistant
and optimal performance features.
Dry-ExcelTM
4-way Stretch
Dry-ExcelTM
Micro-Interlock
iPad
Virtually display the uniform by using our Team Builder
• Pick a uniform and easily create a
great sales tool using the school’s
decoration.
Create additional selling options with our Flyer Designer
• Create customized sales flyers,
iPad
branded with your company
information, that feature the school’s
logo on the uniform, shooter shirt,
pants and travel gear.
Add on customization
Side Panel
Screen Print
Custom Braid
• Get custom looks at a stock
price with a braid or panel print
option to set your team apart.
HOLLOWAYUSA.COM
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HOLLOWAY / GAMEPLAN
WINTER / 2012
Customers love to
hear about these
latest trends. But
they’re more excited
to see how products
meet their needs.
This season you’ll
see increasing
preferences for
Outerwear featuring
versatility and
innovative fabrics.
Why do customers
value versatility?
It’s all about
getting more
performance and
use across a range
of environments and
activities. As a result,
customers look for
versatile Outerwear
features such as
weather protection,
zero noise, warmth
and 4-way stretch
technology.
Market preferences for innovative fabric technology
continue into 2013 with lightweight, waterproof, breathable
fabrics. This trend creates the perfect opportunity to sell
Holloway’s new Circulate Jacket with Storm-Bloc™ fabric.
Bonded to a breathable inner backing, its waterproof/
windproof surface provides extreme weather protection while
maintaining your body temperature.
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HOLLOWAYUSA.COM
OUTERWEAR
HOLLOWAY / GAMEPLAN
WINTER / 2012
Holloway’s new Stealth-Tec™ Stability Jacket
features all the key versatility qualities and
more. This substantial insulated jacket sheds
rain and retains warmth without making a noise.
It also provides four way stretch on the pockets
and an inner storm collar cuff for unrestricted
movement with no irritation.
VORTEX
Jacket
STABILITY
Jacket
Another Outerwear trend driven by versatility and innovative
fabrics is the emergence of low bulk fabrics for a streamlined
fit. Customers in all climates value a high warmth, low bulk
ratio, which is achieved with insulated layers and the technical
bonding of multiple fabrics. Holloway brings it to market in our
Vortex Jacket with 3L™ bonded technology.
The Vortex features a stretch woven outer surface, windproof/
waterproof membrane center and a soft microfleece backing for
a streamlined silhouette. The Vortex is available in both adult
and ladies’ sizing making it an ideal piece for co-ed groups.
People expect high performance fabrics to have a
certain style. Holloway meets the expectations with
garment details such as metallic zippers, reflective
logos and trims. The new Charger Jacket features an
exposed metal zipper for an updated look with our
proven Micro-Cord™ fabric. Lined with a comfortable
Omni-Sof™ microfleece fabric, this jacket provides
high warmth and great styling.
CHARGER
Jacket
HOLLOWAYUSA.COM
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WINTER / 2012
VARSITY
JACKET
TAKES
fashion forward
Holloway’s new juniors’ cut
jacket combines the pop
culture trend with a classic
high school look. A streamlined
fit through the body and
sleeves gives the jacket a
slimming effect. The shorter
body hits at the natural waist,
with a wider band to highlight
the cutting-edge styling.
The NEW custom Juniors'
fit jacket is available with
raglan or set-in sleeves in
wool, vinyl or leather.
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HOLLOWAYUSA.COM
VARSITY JACKET
UPDATED
TAKES
FASHION
FIT FEATURES
WINTER / 2012
HOLLOWAY / GAMEPLAN
Streamlined
Fitting in Body
& Sleeves
Shorter, Fitted Body
Hits At Natural Waist
For A Streamlined Look
Recent trends in pop culture are putting the Varsity Jacket on the
cutting-edge of the social scene. Holloway gives you more ways to meet
the demand with a new juniors’ cut version. Clearly, now is the time to
consider adding Varsity Jackets to your product portfolio.
Our updated fit is full of untapped potential, bringing a much wider
audience of girls into the picture. It’s been years since the high school
market has seen a Varsity Jacket this hot and trendy. If you get this
product in front of the right girls at your key schools it will definitely sell.
HOLLOWAY’S JUNIORS’ CUT JACKET
modernizes the classic high school look by
infusing it with a splash of fashion.
HOLLOWAYUSA.COM
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HOLLOWAY / GAMEPLAN
WINTER / 2012
How do you evaluate success in your business? Many
people use average dollars per sale as a key metric. Increase dollars per sale
and you’ll see immediate bottom-line results. One simple way you can achieve
this objective is to accessorize your sales.
At Holloway, we continually look for ways to help you deliver more value and grow your
business. Accessories offer tremendous untapped potential. As a result, we’ve broadened
our accessory line. Your customers will appreciate the added value and you’ll benefit by
increasing your average dollars per transaction.
Here are a few popular add-on items to recommend for any team, retail, or fan purchase:
223831
BEANIES & HEADWEAR
Headwear is a great add-on item for any
Outerwear purchase, especially in winter.
Your customers can choose from any of
our four headwear options.
223851
BLANKETS
The Stadium and Tailgate blankets are treasured
by fans and easily increase your profitability.
223832
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HOLLOWAYUSA.COM
perfect
for
winter!
acces
HOLLOWAY / GAMEPLAN
WINTER / 2012
ASSERTION SCARF & PERFORM BEANIE
The new Assertion Scarf and Perform Beanie are
extremely soft and provide insulation and windresistance. Combine with a Laser Etch design
and create a great looking set that provides
comfort and style.
223840
223833
NEW
style
223856
ssorize
your sales
HOLLOWAYUSA.COM
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HOLLOWAY / GAMEPLAN
WINTER / 2012
HOODIE
value
UNCOVER MORE
Holloway Applique Add-Ons provide value to your hoodies
and more profit to your bottom line.
Most people would rather sell a
product that differentiates their
business than sell one that’s simply
a commodity. After all, it gives
you more prestige, higher profits
and better customer satisfaction.
Commodities, on the other hand,
rely on price differentiation, one
of the most difficult competitive
strategies to sustain.
Sometimes it’s possible to
shortchange a product’s value.
Take hoodies, for example. If you
consider the hoodie a commodity,
take an up-close, inside look at the
Holloway hoodie. You’ll find it’s no
ordinary hoodie.
Holloway hoodies give you more
options so you can add value for
your customers and more profit
to your bottom line. First of all,
we offer a variety of premium
athletic fleece and performance
fleece hoodies. Your customers
will receive a quality garment that
stands the test of time. They’ll also
appreciate immediate availability in
their team color.
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HOLLOWAYUSA.COM
If you really want to stand
out from the competition, you
won’t have to look any further
than Holloway’s decoration
services. They provide
tremendous appeal, added
value and upsell opportunities.
One example is our unique
twill options. Consider all
your hoodie options, give your
customers more value and
simply outsell the competition.
HOLLOWAY / GAMEPLAN
WINTER / 2012
Choose From Our Applique Add-Ons & Stand Out From the Competition
Consider all your hoodie options, give your customers more value and simply outsell the competition.
1.
ETCH BACKGROUND
Complement a
beautiful Appliqué
with a background
Laser Etch on any
performance fleece
item. Order a stock
decorated sample
today of Style
#222480.
2.
NEW! ETCH ON APPLIQUE
Add a mascot Etch on
any Appliqué. Create
a cool hologram look
by applying an Etch to
any twill Appliqué.
3. SCREEN
2.
3.
4.
PRINT
Screen Print on
Appliqué. Adding a
Screen Print pattern
to an Appliqué creates
a unique look that
sells. Choose from
our stock patterns or
create your own.
4.
1.
NEW! PRECISION PRINT
Digital Precision
Print on Appliqué.
Application of a high
resolution image via
Digital Precision Print
dramatically enhances
an Appliqué and
features the ability to
create detailed artwork
that customers value.
HOLLOWAYUSA.COM
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