Editor`s Note - National Institute of Fashion Technology

Mileage
The New Age Fashion Interface
Mumbai
Date - 26/October/2014, Volume - 1, Issue - 6
ote
We are glad to bring out another edition of
our newsletter Mileage - The New Age Fashion
Interface for the month of October 2014.
sN
The crisp short sleeved cotton kurta that Modi
wears with a sadri and churidar payjama is often
light coloured. Most of the time, the colours of the
kurta and sadri are matched, but sometimes they
bear the contrast. For example, Modi mostly wears
saffron, white, light pink or blue coloured kurta
with a white or matching sadri, but sometimes he
wears bold colours as mustard yellow and dark
blue with a contrast brown, indigo or khaki sadri.
or’
Mr. Modi is fast becoming a fashion icon in India,
where his signature short-sleeved kurta is widely
sold as the “Modi Kurta.” The trademarking of
the “Modi Kurta” — his signature out it that,
much like his politics, offers a certain
contemporary practicality to the fabric of Indian
tradition.
Hello Readers,
it
Ed
Is Narendra Modi India's Next
Global Style Leader?
As the festive spirit is in the air, this month, “Team Mileage”
would like to wish all its readers, a very happy and
prosperous Diwali.
This month, mileage is proud to bring to you an interesting
and inspiring interview of Priyanshi , Who currently owns a
luxury brand by the name of 'Rossoyuki'.
There is an article expressing the growing popularity of
“The ModiKurta” and why Mr.Modi is considered to be India's
next stylish global leader. This edition also covers the ‘Hindi
Pakhwada Week’ held at NIFT, Mumbai campus.
That's not it; our style tracker brings to you, what's trending
this festive season and a latest trend that she spotted on
campus.
Modi's choice of kurtas also differs according to
We hope that you all enjoy reading this month's Festively
occasions. For example, he wears short sleeved
Stylish & Fashionably Fresh edition.
Kurtas in an informal meeting or rally. But when
there is an of icial meeting, he switches to a fullsleeved kurta buttoned till the neck. He also sports Happy Reading!
- Priyanka Thakur Vira,
various types of hats to give a sense of belonging
MFM Sem III
to the people present in his rallies or meetings.
However, he refrains from wearing green - a colour
associated with Muslims and has also refrained from wearing skull caps used by Muslims.
The Modi Kurta is classy, comfortable, showing connection with the roots of the Indian culture yet having hints
of business and seriousness in it. It is democratic — anyone can dress in the same way. It supports local industry
and differentiates him from his political rival, Rahul Gandhi, who favored simple white shirts to counter his
family's status as members of India's elite, and who also came from the tradition of westernized Oxbridge dress.
This in turn underscored Mr. Modi's humble beginnings (he was the son of a tea seller), as he does not need to
pretend to be humble; he can embody upward mobility. The fact that Mr. Modi's kurta is always crisp and neat,
and often colorful (he has appeared in orange, chartreuse and light blue, among other colors) provides a clear
contrast to what India Today called “the era of unkempt, paan-chewing (politicians) with pot bellies, crumpled
dhotis and discolored kurtas.”
Hence it suggests a clear embrace of professionalism and business. This kurtas are made from materials that
include organic cottons and silks, combined with his unabashed fondness for nice watches (he has a Movado)
and sunglasses (Bulgari), is the sort of aspirational dressing that mirrors the vision he has for his country and
its industries.
Modi, in an interview, had explained that he used to cut
the sleeves of his kurta to make it it in his jhola. Later, he
started wearing these Kurtas made by Bipin Chouhan, a
tailor who started working from outside shops in the
market and now owns a chain of tailor shops named
'Jade Blue' .
Thanks to his famous client , Bipin Chouhan has become
something of a celebrity today !!
.
- Avani Birla,
MFM Sem III
'Hindi Pakhwada Week' Held at NIFT Mumbai Campus
September 14 is celebrated as Hindi Day as Hindi was
adopted as the of icial language of Constituent assembly
in 1949 on this day. The Constitution of India adopted
this language in Devanagri Script as the of icial language
of the union under Article (343) in 1950.
It was envisioned that Hindi would become the sole
working language of the central government by 1965,
and state government will function in their own choice.
But it did not happen and English is also used along
with Hindi. This decision of using Hindi met a
widespread anti Hindi agitation by the non-native
speaker of Hindi. As a result the Of icial Language Act
of 1963 was passed and English continued to be use as
of icial language for inde inite period.
In order to promote the knowledge and skills in use of
of icial language – Hindi among the faculty, staff and
the students in consonance with the policy of
Government of India, National Institute of Fashion
Technology, organized various competitions
during the 'Hindi Pakhwada Week' (14-20, September,
2014) at its Mumbai campus.
The various competitions held for the of icers, staff
members and students of NIFT - Mumbai were Hindi
Nibandh Pratiyogita, Sirf Ek Minute, Meri Kavita, Sarv
Shreshta Kaviyo Ki Kavitayen/ Sher-o- Shayari,
Vad-Vivad Pratiyogita, Hindi Samanya Gyan Pratiyogita.
The FMS department participated in full spirit in these
competitions and bagged many prizes. Amongst the
faculty members, Ms. Lipi Choudary and Mr Tanmay
Kandekar Sir won prizes in Sarv Shreshta Kaviyo Ki
Kavitayen/ Sher-o- Shayari & Hindi Nibandh Pratiyogita
Hindi Samanya Gyan Pratiyogita respectively.
Whereas Deepak Kumar, Yogesh Sharma & Ambika
Acharya were amongst the students, who made all
of us at FMS Department proud, by winning more
than once in different competitions.
This week long celebration of our of icial language
in the form of “Hindi Pakhwada” came to an end &
made us realized that, its our moral and
constitutional responsibility to respect Hindi and try
to enrich & enhance it in whatever way it can.
- Priyanka Thakur Vira,
MFM Sem III
What inspired you to come up with Rossoyuki?
Q & A
Since the age of 16 I started designing accessories. However,
with the help of my family I participated in many exhibitions
that gave me the con idence to start a brand of my own. After
studying accessory design for 3 years I de initely knew that
this is something that I would want to do for the rest of my life.
Creating niche pieces of art and delivering them to happy
customers is the major driving force for ROSSOYUKI.
What would you say is the brands USP?
The brands USP are the intricate handcrafted designs that cater
to age groups, the quality standards maintained before rolling
out each piece of handbag or jewelry and the precisely chosen
semi precious and precious material used for creating every
piece.
Rossoyuki, a new luxury accessories label is
the brainchild and labor of love by the young
designer Priyanshi. It was founded in the
year 2013 and is based in Mahalaxmi,
Mumbai , with an exclusive store and
merchandise are also retailed online on the
brand website.
The 'Rossoyuki', a multi faceted brand that
allows its striking pieces to speak for
themselves includes clutch bags, beaded
footwear and bejeweled neckpieces.
Luxury, opulence and magni icence is what
'Rossoyuki' stands for. Ever design is created
with utmost precision and ceaseless
determination to produce something
spectacular....
The founder was inspired to name the brand
so as it is a combination of the Italian word
“Rosso” meaning 'Red' and the Japanese word
“Yuki” that stands for 'Snow lake'. The
combining words of red snow lakes symbolize
the eclectic yet classic designs that will be
created by the House of“Rossoyuki”.
Here are some excerpts from our
conversation with her…
How do you market and promote your brand?
Being a luxury brand I do not believe in paid promotions of my
brand. My PR company gets me tie ups with several magazines,
celebrities, campaigns and events for coverage. Also, a major
chunk of promotions is also done through the launch events
and high tea/cocktail parties hosted by us and the media
coverage garnered by the same.
How do you incorporate sustainability in your
manufacturing practices?
Every piece of Rossoyuki is handcrafted and in order to achieve
sustainability in the manufacturing of these pieces my team of
designers and karigars inspect every single bead that is woven
together to ensure perfection.
How important is packaging for Rossoyuki?
Packaging is an integral part of product branding. Hence, we at
Rossoyuki make sure that the packaging of our product is of a
superior level. Every Rossoyuki piece is packed in speci ically
designed three layers of packing before handing it over to our
clients.
What are the future plans for your brand?
Our future plans are to be able to stock at every multi designer
store in India and abroad. Also, we would like to increase our
manufacturing base and extend our product categories along
with having exclusive brand studios of Rossoyuki.
What is your advice to young entrepreneurs?
The young generation should broaden their horizons and consider
entrepreneurship as a lourishing career. Not only does it provide
employment opportunities to others seeking
for it but it also gives one the freedom of thoughts, decisions and
creativity.
St
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- Ankita Rajamohan, Hinal Bilakhia & Siddhi Vartak,
MFM, Sem III
- Deepinti Verma, MFM Sem III
Another chic look spotted on campus
was that of Amanpreet Kaur who
paired a printed maxi with a denim
shirt and a very unique bag.
Dress: Colaba Causeway
Denim Shirt: Janpath Market Delhi
Bag & bangles: Sarojini Market Delhi
Shoes: Stilettos Delhi
- Rajasi Datar, MFM, Sem III
Conceptualized by FMS Department, NIFT Mumbai
Development Credits Editor - Priyanka Thakur Vira
Designed By - Deepinti Verma
Layout, Compiled & Co ordinated By - Sreela Sreedharan
C All Rights Reserved NIFT Mumbai
A still life drawing using Charcoal