Bahne - International Housewares Association

Key Retailer Report
June 2011
Bahne is a specialty retailer with 16 stores across
Denmark; one of the few private owned retail chains
in Denmark.
Corporate website: www.bahne.dk
Consumer website: www.bahne.dk
Contact Information (buying office)
Bahne
Fisketorvet Shoppingcenter 201
1560 Copenhagen
Denmark
Mr. Benjamin Pedersen; Sales Director/Buyer
for Design and Kitchen
Tel: +45 60373003
Email: [email protected]
Background Information
Year Established: 1965
Number of Stores: 16
Total Annual Sales: US$80 million (excl. VAT)
Store Locations: In the Copenhagen area and in key cities across
Denmark. In different cities, the Bahne stores are located in strong
shopping centers or other key shopping areas.
Type of Store: Specialty stores
Average Store Size: 1,400 m² (15,000 sq ft)
Housewares Percentage of Total Sales: 30%
Position within the Market: Among the leading specialty chains
for housewares in Denmark
Target Consumer: Average to above average income consumer
Stores and Products
Store Layout / Look / Feel: Specialty stores that are spacious
and nice, effective displays with a lot of products shown. Special
effects created by using big prints as backdrops, special lighting
solutions and in-store TVs.
(Continued on back)
Home / Housewares Product Categories: Cook & bakeware,
kitchenware, tabletop, glassware, giftware, kitchen & personal
electrics, bath products, kitchen & home textiles, home décor
Pricing Strategy: Quality products for competitive prices.
Quality / Design / Branding Strategy: A lot of Danish brands,
both internationally well-known housewares/tabletop brands and
smaller design and home décor brands. High quality products with
good design in all price ranges.
Company Brands Sold: Aida, Royal Copenhagen, Pillivuyt, Menu,
Stelton, Iittala, Bodum, OBH Nordica, Le Creuset, Vipp, Zwilling
J.A. Henckels, Microplane, Luigi Bormioli, Rosti Mepal, WMF,
KitchenAid, Bamix, etc.
Private Label Brands Sold: Home Art
Key Marketing Tools & Promotions: Informational website with
an online store, e-newsletters
Suppliers and Sourcing
Sourcing Strategies
– Global
– Direct from factories
– Direct from vendors / product suppliers
– Through Distributors
Supplier Expectations Regarding
Products:
Something you cant find in Scandinavia already
Pricing:
Mid to low prices
Promotions: Expectations regarding promotional support
depend on the size of the order
Success Factors and Expansion
Plans & Expectations
Success Factors: Excellent customer service, large and
exciting product assortment, competitive prices. A lot of new in
the stores all the time, providing customers new experiences
every time they visit Bahne stores.
The Bahne profile created by:
Inspired Connection
Piritta Törrö
Tel: +358 (0)400 255 612
Email: [email protected]