Another Step in Century Hospitality Group`s Innovation Plans

release
MONDAY MARCH 23, 2015
Another Step in Century Hospitality Group’s Innovation Plans
As we’ve grown the past several years opening up 3 new concepts in less than 3 years
(MKT Fresh Food Beer Market, The Parlour Italian Kitchen & Bar and Hart’s Table & Bar)
along with another 2 stores under the Delux Burger Bar banner (Delux Magrath and the soon
to be opened Delux St. Albert) it became clear to us that it was appropriate to re-align the
organization from our people to our processes in order to take our vision and eventually grow
even bigger. Century Hospitality Group, or ‘CHG’ as we’re commonly referred to has gotten
really good at innovating, cultivating and building new brands.
“After many months of working on this, selling Hundred Bar|Kitchen and now most recently
Century Grill make these two very good transactions for not only this company, but for myself
and my family” President Chris Lachance says.
The decision to sell Hundred was an easy one for us given the cycles of business in the
industry along with the good ‘run’ that brand experienced the past 6+ years. This along with a
downtown landscape that’s changing quickly and the competition becoming increasingly fierce
made this the right move at the right time given where we want to go as an organization.
“It was a little difficult to let go of Century though, a concept that we’ve nurtured for the last
15 years and was the ‘flagship’ of our organization” Lachance says, “but we’re very excited
to see where this transaction can take our team in the future”. We have every intention of reinventing our Century brand again over the next couple of years as well as continuing to grow
our existing brands. Moving forward our growth will be not only strategic, but also responsible
and a reflection of our commitment to the community and to our partners.
The sale of Century Grill marks a significant step in CHG’s innovation plans and allows
our team to continue to focus and incubate exciting new concepts and it will also let the
company focus on growing our existing brands, more specifically our two newest: Hart’s
Table & Bar and The Parlour Italian Kitchen & Bar. We remain committed to our craft, our
people and to the long term success of Century Hospitality Group.
We want to thank the Edmonton community for its continued loyalty & support and look
forward to growing together in the future – we hope to see you soon in one of our properties.