PCH DEVELOPMENT COVER-1.ai - Long Beach Development

April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Roberta McGuire
Real Estate Advertising Representative
The Real Estate Book
[email protected]
310-308-4375
RTC-954
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Brian Lineberger
Financial Advisor
UBS
[email protected]
562-495-5593
RTC-955
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Katherine Elerding
Student
n/a
[email protected]
562-652-2292
RTC-956
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
I would be very interested in opening a high end salon with this project. Not to mention be interested in
the loft/condo portion as well.
Sincerely,
Matthew Moody
hairstylist
Editorial stylist
[email protected]
3104979231
RTC-957
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Eric Perez
[email protected]
562-436-5245
RTC-958
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Natalie Pacheco
Student
CSULB
[email protected]
951 9652523
RTC-959
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Laurie Molowa
N/A
N/A
[email protected]
N/A
RTC-960
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Edward Renteria
Realtor
C.A.R.
[email protected]
562-212-5752
RTC-961
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Darian Jones
[email protected]
562-260-9795
RTC-962
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Pierre CES
Retired
Car wash business
[email protected]
562-438-2474
RTC-963
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Jason Patterson
Realtor
Re/Max
[email protected]
5624803070
RTC-964
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Claudie CES
Retired
carwash business
[email protected]
562 438 2474
RTC-965
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
William Esken
President
SASHCO, Inc.
[email protected]
9099378222
RTC-966
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Jeri Roberts
Reading Specialist
[email protected]
562-594-6333
RTC-967
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Christine Beaur-Mortezaie
REALTOR
Main Street Realtors
[email protected]
562-458-8437
RTC-968
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Curtis Boyer
Recruiting Manager
The Eleven Agency
[email protected]
310-809-4200
RTC-969
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Robert Fronke
[email protected]
598-5588
RTC-970
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Carol Meyer
*-*
*-*
[email protected]
562 439-7169
RTC-971
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Clara Holmes
N.A.
Clara
[email protected]
562-985-0915
RTC-972
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Owen Powell
Design Director
Premier Displays and Exhibits
[email protected]
562-572-9839
RTC-973
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Kathy Shasha
[email protected]
562-843-6679
RTC-974
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Shawn Paul Boike
President
American Industrial Co.
[email protected]
562-343-5660
RTC-975
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Tim Moore
Director of Sales & Opertations
VITRAN
[email protected]
562 494 1630
RTC-976
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Laura Moore
Associate Owner
Strands for Hair
[email protected]
562 494 1630
RTC-977
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
G Brougham
Teacher
Resident
[email protected]
714-512-5289
RTC-978
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Michael Greenwaldt
Graphic Designer
freelance
[email protected]
661-361-5424
RTC-979
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Christal Dunn
Senior Mortgage Officer
MetLife Home Loans
[email protected]
562-221-2216
RTC-980
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Jay Reyes
Registered Nurse
[email protected]
562-343-2859
RTC-981
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Laura Russell
'
'
[email protected]
562-987-1419
RTC-982
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Arlie Huber
Retired
X
[email protected]
5624933436
RTC-983
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
JAMES WHITAKER
MR.
RETIRED UNITED AIRLINES
[email protected]
256-837-1642
RTC-984
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
andrea pires
Financial Analyst
Bosch Home Appliances
[email protected]
5624396727
RTC-985
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
I support the project second+pch as I am a native of Long Beach and
am so sad every time I go by that corner. The mixed use project I believe has been well thought out and
we know what not to do looking at The Pike, The Marketplace (too difficult to navigate) and we all know
that the traffic has to be addressed at the intersection no matter what happens on the southwest
corner. It is a crime that we don't have a decent hotel in the marina area and the corner is blight, blight,
blight besides being very embarrassing as the first thing you see coming into LB from the OC. That was
an awfully long sentence but I am passionate about this project and further delay only hurts the city and
everyone of us. Thank you.
Sincerely,
Pat Metzger
Bookkeeper
none
[email protected]
562-243-8460
RTC-986
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
William Esken
President
SASHCO, Inc.
909 937-8223
909 937-8222
RTC-987
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
JoAnn Wintenburg
Flight Attendant
Continental Airlines
[email protected]
832=721=5656
RTC-988
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Paul Ohlmann
[email protected]
562-630-2298
RTC-989
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
This entire project has been long overdue. Entering our beautiful city has been an eye-sore for way too
long. Please support this project & move into the right direction for Long Beach!
Sincerely,
Charles & Bobbie Kostos
Realtors
Coldwell Banker
[email protected]
(562) 434-1809
RTC-990
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Julie Von Pelz
Realtor
Coldwell Banker Coastal Alliance
[email protected]
562 233-7829
RTC-991
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Juvie Borges
Manager of CBCA
Coldwell Banker Coastal Alliance
[email protected]
562=537-4628
RTC-992
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
I want you to know of my support for the 2nd and PCH project. I am a 27 year resident of this city and
work here also. I have long been dismayed by this corner and have always envisioned what could be
there, like other great coastal cities around the country.
I have been to several of the sessions previewing this project and am strongly in favor of all aspects of it.
The 2 times that traffic can'tbe mitigated,( having to wait one extra traffic light), seems like a small price
to pay for such an asset to our city.
I have long wondered why Long Beach could not be a trourist destination, and think because of lack of
projects like this one might be one of the reasons.
Our city needs this economically. Would there be any reason not to go forward if this were the only
reason? I don't think so.
Please support this very important project.
Sincerely,
Kathy Shasha
Property owner
Individual
[email protected]
562-843-6679
RTC-993
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Jim Davis
Attorney at Law-Long Beach
Attorney at Law
[email protected]
562-208-8798
RTC-994
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Bill Cheney
Realtor
C21 Landmark Properties
[email protected]
562 818 0696
RTC-995
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
As a citizen of Long Beach, I am proud to support this project.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Holli Applegate
Sales Rep
Old Republic Title
[email protected]
5624305649
RTC-996
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Carolyn Endres
Realtor
Coldwell Banker Coastal Alliance
[email protected]
562-508-8530
RTC-997
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Barbara Shoag
Citizen of Long Beach
speaking for myself
[email protected]
562-400-8124
RTC-998
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Virginia Brady
Realtor
Coldwell Banker Coastal Alliance
[email protected]
562-618-8712
RTC-999
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Annette Kephart
Vice President
GeoAssurance -natural hazard disclosures
[email protected]
562-843-2682
RTC-1000
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Louella Hundt
Realtor, Resident
Coldwell Banker Coastal Alliance
[email protected]
562-343-4984
RTC-1001
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Dana Wells
Unemployeed
N/A
[email protected]
5165107130
RTC-1002
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Alisa Moffett
Principle/Interior Designer
Domani Designs
[email protected]
949-293-3858
RTC-1003
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Anthony Endres
President
Furnace Dynamics, Inc.
[email protected]
562-433-3025
RTC-1004
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Julian Brantley
realtor
Coldwell Banker Coastal Alliance
[email protected]
(562) 708-0440
RTC-1005
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
William Shaw
Internet Sales Manager
Alexander BMW
[email protected]
8184418813
RTC-1006
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
William Shaw
Internet Sales Manager
Alexander BMW
[email protected]
8184418813
RTC-1007
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Dan Paladin
Mortgage Professional
Umax
[email protected]
5629872184
RTC-1008
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Debbie Perrine
Surgery Scheduler
VGSA
[email protected]
5622430728
RTC-1009
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Wilbur R. Kievit
retired
n/a
n/a
-
RTC-1010
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Michele Klein
Account Representative
Fidelity National Title
[email protected]
562-310-1336
RTC-1011
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
David Goluboff
Sales Director
Innovative solutions insurance services
[email protected]
562-243-8158
RTC-1012
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Jasmine Saez
Lawyer
Mark J Keough
[email protected]
5627042864
RTC-1013
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
WHERE IS THE LIST FOR ME TO RESERVE A CONDO WHEN THEY ARE AVAILABLE?
The Second + PCH project is the right project at the right time for Long Beach and for me!
I have reviewed the project proposal and want to signal my STRONG SUPPORT for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and MAKE THIS HAPPEN!
Sincerely,
Joy LeCompte
Entrepreneur
Real Estate Investors
[email protected]
562-760-0344
RTC-1014
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
We have been looking at that unsightly, inefficient and embarrassing corner for too many years. It's
waaay past time for this project to go forward.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Ray LeCompte
Entrepreneur
Real Estate Investor
[email protected]
52-760-0343
RTC-1015
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Kurt Schneiter
principle
maverick Investments
[email protected]
562-856-9300
RTC-1016
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
William Kirchinger
District Director
Coast Community College District
[email protected]
562-477-0078
RTC-1017
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Holli Applegate
Title Insurance Sales Rep
Old Republic Title
[email protected]
562-430-5649
RTC-1018
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Heidi Brantley
Realtor
Coldwell Banker Coastal alliance
[email protected]
562-708-1235
RTC-1019
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Chris Gentzkow
Vice President
CB Richard Ellis
[email protected]
562-472-6936
RTC-1020
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Ken Ritmire
Retired
None
[email protected]
562-370-4358
RTC-1021
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Christopher Bonney
President
Lee & Associates
[email protected]
562-547-4338
RTC-1022
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council Members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and support about 90% of it, as is. I still have some reservation
about the building height. But not enough to lobby against the project.
I believe the project will be a vast improvement and serve as an attractive gateway to the City of Long
Beach.
Please do the right thing for Long Beach and support this project.
Sincerely,
Lee Ann Warner
Realtor
Main Street Realtors
[email protected]
562 522-2301
RTC-1023
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Paul George
Realtor
RE/MAX College Park Realty
[email protected]
562-305-6950
RTC-1024
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
William Hayward
businessman
self employed
[email protected]
3104669671
RTC-1025
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Kasydi speciale
resident
resident
[email protected]
1-562-342-6663
RTC-1026
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Rebecca Coleman
CEO
O C E A N Embodiment Education Ctr
[email protected]
562.595.2885
RTC-1027
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Bob Chrisman
Marina Owner
Chrisman's Marina
[email protected]
562 818-8070
RTC-1028
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
To make this project even better, extend Studebaker through to PCH. It would redirect traffic away
from 2nd & PCH.
I have reviewed the project proposal and want to signal my strong support for the development as
planned.
Please do the right thing for Long Beach and support this project!
Sincerely,
Bruce Foat
Retired
na
[email protected]
562-434-8780
RTC-1029
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Phil Jones
CEO
Coldwell Banker Coastal Alliance
[email protected]
562.343.5914
RTC-1030
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Joanne Schuber
Teacher
[email protected]
562-439-4497
RTC-1031
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Jose L Villarino
Retired
MPHOA
[email protected]
562-493-9353
RTC-1032
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Chuck and Claudia White
retired
Marina Pacifica Condo Complex owner/resident
[email protected]
562 493-2122
RTC-1033
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Gershom Phiri
Controller
KIK Custom Products
[email protected]
562-505-5736
RTC-1034
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Jason Patterson
Realtor
Re/Max
[email protected]
562.480.3070
RTC-1035
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
PIERRE CES
OWNER OPERATOR
3 SELF SERVE CAR WASH IN LONG BEACH
[email protected]
562 438 2474
RTC-1036
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Lynda Montgomery
Realtor
Main Street Realtors
[email protected]
562 438-5560
RTC-1037
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Sean Rawson Rawson
Vice President
St. Anton Partners
[email protected]
949-289-3438
RTC-1038
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Dave Stockton
real estate agent
Remax
[email protected]
562-889+2113
RTC-1039
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Debi Garcia-Benson
Realtor
Coldwell Banker C.A.
[email protected]
562-307-3432
RTC-1040
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Larry Holmes
Homeowner
Marina Pacifica
[email protected]
562-818-6946
RTC-1041
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Marty Cox
Founder & CEO
IAG Coffee Franchise, LLC
[email protected]
562-394-0700
RTC-1042
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Louise Montgomery
Co-Founder
IAG Coffee Franchise, LLC
[email protected]
562-394-0700
RTC-1043
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Chris Richey
RN
Orange Co Fire Authority
[email protected]
562760-6798
RTC-1044
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
mike zukoski
retired
long beach resident
[email protected]
562.8107006
RTC-1045
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Hayden Albright
Student
na
[email protected]
310 7045497
RTC-1046
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
mike jordan
retired
[email protected]
562-760-3315
RTC-1047
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
jeannie jones
Realtor
Coldwell Banker Coastal Alliance
[email protected]
562-708-7085
RTC-1048
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Mariana Cueva
[email protected]
5624194615
RTC-1049
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Tiffany yoshida
student
csulb
[email protected]
3106347515
RTC-1050
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Carol Philipp
[email protected]
7143713288
RTC-1051
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Allison Mocilnikar
na
na
[email protected]
na
RTC-1052
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
John Boezinger
Associate Publisher
Homeowner in Naples and Belmont Shore
[email protected]
949 4139311
RTC-1053
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Venus Scheuber
BDM
iT
[email protected]
562-9613456
RTC-1054
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Jonathan Balderas
Student
_
[email protected]
(562) 852-1334
RTC-1055
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Walker & Jeff Stafford
CEO - Stafford and Warren, LLP
----
RTC-1056
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Vickie Phan
Student
CSULB
[email protected]
7146538245
RTC-1057
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Jason Briseno
Student
CSULB
[email protected]
7072721975
RTC-1058
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Bob & Judy Owens
Retired
Teacher
[email protected]
626-262-8033
RTC-1059
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Barbara Barker
[email protected]
5628971899
RTC-1060
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
James Tyler
Vice President
Keltyco
[email protected]
562-989-3200
RTC-1061
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Ryan Snow
Analyst
BlackRock
[email protected]
9496320927
RTC-1062
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Adele Stotler
[email protected]
562-434-7192
RTC-1063
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Jeri Johnson
Resident of Seal Beach
Resident
[email protected]
5625947496
RTC-1064
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Randy Gordon
President and CEO
Long Beach Area Chamber of Commerce
[email protected]
562-843-0945
RTC-1065
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Stephen Walta
Account Mgm
non
[email protected]
949 241 2795
RTC-1066
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Darren Fancher
[email protected]
310.500.3532
RTC-1067
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
John Delavigne
Senior Aquisition Associate
Paragon Partners Ltd.
[email protected]
310-592-3785
RTC-1068
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Gabi Sperry
Certified Kitchen Designer & Showroom Manager
Kitchen Studio Naples
[email protected]
800-594-8090
RTC-1069
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Bryan Randles
Biomechanical Engineer
BRT
[email protected]
562-494-4407
RTC-1070
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Nicole Kelso
Graphic Design
Insteo
[email protected]
5624818709
RTC-1071
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
KASYDI SPECIALE
OFFICE MANAGER
THE PARTS NETWORK
[email protected]
714-809-0417
RTC-1072
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Erik Collins
Senior Marketing Manager
Patina Restaurant Group
[email protected]
2138143052
RTC-1073
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have invited the project principals to present at several organizations that I have a leadership role
including, the Long Beach Commercial Real Estate Council and the Long Beach Rotary Club. I have also
attended several other functions, including the Planning Commissions study session and others, hearing
the proposal and gauging the feedback provided by those in attendance.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Brian Russell
Vice President
Coldwell Banker Commercial Blair Westmac
[email protected]
562-495-6070
RTC-1074
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Randy Beers
Resident of Naples
Resident - Naples
[email protected]
562-884-8945
RTC-1075
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Bob Luskin
Property Management
The Luskin Co
[email protected]
562-761-2965
RTC-1076
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Steve Hyde
Real Estate Agent
Coldwell Banker Coastal Alliance
[email protected]
562 900-4141
RTC-1077
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
arlie huber
retired
AAA
[email protected]
5624933436
RTC-1078
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Marcus Meazzo
Art Director
Open Door Creatives
[email protected]
7145532879
RTC-1079
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Lisa Dissman
Executive Sales Representative
Pharmaceutical Company
[email protected]
5624336693
RTC-1080
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Caitlin Stearns
Senior Account Executive
North American Title
[email protected]
562-400-7579
RTC-1081
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I've lived and raised my children in Long Beach and always felt that hotel is tired and plain ugly. This
project would be outstanding and a step up to improve that area.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Libby Azevedo
Office Manager
CSULB
[email protected]
562 985-4292
RTC-1082
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
James Doran
[email protected]
RTC-1083
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Chris Roche
Assistant Project Manager
Craig Lawson & Company - Land Use Consultants
[email protected]
310-650-6198
RTC-1084
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Peter Werrenrath
Realtor®
Coldwell Banker Coastal Alliance
[email protected]
562-208-9818
RTC-1085
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
John Wang
President
Wang Partnership
[email protected]
562-985-0564
RTC-1086
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Danielle Giglio
Sales
n/a
[email protected]
562.434.3052
RTC-1087
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Ian Hand
Realtor
Coldwell Banker Coastal Allian
[email protected]
562 682 6780
RTC-1088
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Spencer Pabst
Broker Associate
Pabst, Kinney & Assocites, Inc.
[email protected]
(562) 987-3244
RTC-1089
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach. We have such a beautiful City. This project is needed very much
both in terms of economic and beautification.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents. However, please be
sure that there is NO Costco, Home Depot, Lowe's, or any other warehouse store. We have enough and
these types of stores would destroy the orignal intent of the plan.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours, the arts, and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Teresa White Juzba
[email protected]
562-433-4710
RTC-1090
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Kathy Shasha
Realtor
CB Coastal Alliance
[email protected]
562 843-6679
RTC-1091
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Jim Strelow
Project Executive
Largo Concrete
[email protected]
(714)731-3600
RTC-1092
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Jim Davis
Attorney
Self
[email protected]
562 208-8798
RTC-1093
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Loree Scarborough
Real Estate Agent
Coldwell Banker
[email protected]
562 225-0511
RTC-1094
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Kathleen Roah
None
None
[email protected]
562-597-2079
RTC-1095
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Virginia Brady
Realtor
Coldlwell Banker Coastal Alliance
[email protected]
562-618-8712
RTC-1096
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Kris Conrad
Broker/Owner
Coldwell Banker Coastal Alliance
[email protected]
562-370-1055
RTC-1097
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Robert Lukowski
Harbor Pilot
Jacobsen Pilot Service
[email protected]
310-753-9436
RTC-1098
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Thomas Ward
SPC / Student
Army National Guard / CSULB
[email protected]
8058902535
RTC-1099
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Jessica Ramirez
student - csulb
[email protected]
3233384119
RTC-1100
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Kim Wallace
A/R
Columbia Mfg. Corp.
[email protected]
310-779-0897
RTC-1101
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Stephen curry
vp
Warner Bros
[email protected]
3108713654
RTC-1102
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Stephen curry
vp
Warner Bros
[email protected]
3108713654
RTC-1103
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Tony Picciolo
Realtor
Coldwell Banker
[email protected]
562-597-7400
RTC-1104
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
We need an upscale Retail development with unique Boutiques in Long Beach -- I am tired of giving my
tax $$ to Orange County.
Please do the right thing for Long Beach and support this project!
Sincerely,
Louella Hundt
Realtor & Resident nearby
Coldwell Banker Coastal All
[email protected]
562-343-4984
RTC-1105
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Rachel Rollins
student
csulb
[email protected]
909 605 3229
RTC-1106
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Barbara Jones
realtor
coldwell banker coastal alliance
[email protected]
562-252-5950
RTC-1107
April 25, 2011
Sincerely,
Laura russell
Pres
glr corp
[email protected]
818 381-7102
RTC-1108
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Christine Beaur-Mortezaie
REALTOR
Beaur Group
[email protected]
562-458-8437
RTC-1109
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach. That a private develper is willing to make this commitment in
this economic era deserves the support of this city and its residents.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents. The existing
development at the site is an eyesore and a tragic 'welcome' to East Long Beach.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
This project deserves careful consideration and the exceptions requested of a seriously outdated land
use plan.
Please do the right thing for Long Beach and support this project!
Sincerely,
Owen Powell
Design Director
Premier Displays and Exhibits
[email protected]
562-572-9839
RTC-1110
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
I moved to Long Beach three years ago after I was accepted to CSULB. In that time I have fallen in love
with this city and its people and the many diverse entertainment opportunities available. I regularly
shop and dine in the downtown area and the Pike area. However, there is one place where the charm of
Long Beach does not exist, and that is the Seaport Marina hotel complex at Second St. and Pacific Coast
Hwy. It is ugly, run-down and looks abandoned.
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents. The current hotel
complex there is an eyesore. When I first moved to Long Beach I was surprised to discover that the hotel
was not, in fact, abandoned, just extremely run-down. As it stands now the current complex at Second
and PCH is not attractive and not a good representation of the city I've grown to love and call my home.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Adam Liebreich-Johnsen
Student
California State University, Long Beach
[email protected]
818-919-9057
RTC-1111
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
I absolutely love the fact that it's LEED certified, and the fact that there is open public space for podiums
as well as public art space brings the feel of Santa Monica meets Pasadena. This project would definitely
be a great addition to Long Beach!
Not only will the project will also serve as an attractive gateway to the City of Long Beach and enhance
the waterfront experience for both visitors to Long Beach and residents, but it can unify Long Beach
more. By building this, it can incorporate The Pike, 2nd Street, and now this as a strip to bring the
community together. It can create an outdoor outlet, as well as a strolling area for people to mingle in
this city by either walking, riding their bikes, or driving. A great way to spend time with family.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Jacquelyn Chang
Administrative Student Assistant
49er Shops, Inc
[email protected]
9-562-985-2665
RTC-1112
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
orlane kawai
selfimpl landscaper
orlane kawai
[email protected]
562-434-0047
RTC-1113
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Jim and Chris Italiano
Real Estate Broker
Coldwell Banker Coastal Alliance
[email protected]
562-961-1234
RTC-1114
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
sissie clardy
interior designer
private
[email protected]
310 3817 1731
RTC-1115
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Gregory Gill
President
Lee & Associates
[email protected]
562 354-2512
RTC-1116
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Ken Wang
VP
Wang Partnership
[email protected]
562-597-3285
RTC-1117
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Brad Miles
Chairman
INCO Commercial Realty, Inc.
[email protected]
562-498-3395
RTC-1118
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Benjamin Goldberg
Director-Investments
University Park Estates
[email protected]
562 212 6053
RTC-1119
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Mayra Hernandez
[email protected]
3234574325
RTC-1120
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Ken Long
President
Largo Concrete Inc.
[email protected]
714-731-3600
RTC-1121
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Ted Rebelowski
Project Executive
Largo Concrete, Inc.
[email protected]
714-731-3600
RTC-1122
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Tom Shadden
Consultant
Investment Management
[email protected]
562-439-3090
RTC-1123
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Dave Tennis
Project Executive
Largo Concrete, Inc.
[email protected]
714-731-3600
RTC-1124
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Robert E. Siemer
[email protected]
5624390505
RTC-1125
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Tom Shadden
Consultant
Investment Management
[email protected]
562-439-3090
RTC-1126
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Geoff schruber
markrting
Xerox
[email protected]
5627147104
RTC-1127
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Beverly Namnoun
Retired
Retired
[email protected]
562.438.7124
RTC-1128
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Jim Worsham
[email protected]
(562) 435-9033
RTC-1129
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Eric Bryant
VP of Internet Services
Coldwell Banker Coastal Alliance
[email protected]
5629612266
RTC-1130
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Daniel Garcia
Student
CSULB
[email protected]
5103868861
RTC-1131
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Barbara Jordon
[email protected]
562-433-5844
RTC-1132
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Jeremy Davison
Student
Cal State Long Beach
[email protected]
925 348-0690
RTC-1133
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Leslie Aguinada
Student
CSULB
[email protected]
3106284747
RTC-1134
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Miguel Can
Studetn
California State University Long Beach
[email protected]
310 658-2718
RTC-1135
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Tim Stevens
Retired Engineer
[email protected]
RTC-1136
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Gisela Baltierrez
Paralegal
PPC
[email protected]
5622087405
RTC-1137
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Robin Thorne
President/CEO
CTI Environmental
[email protected]
562-494-8916
RTC-1138
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
I am writing today to express my strong support for the Second + PCH project proposed for the corner of
2nd Street and Pacific Coast Highway.
This location, a key gateway into the city of Long Beach, is hugely underutilized in its present state, and
now sits as a gross eyesore and embarrassment to the residents of Long Beach.
The proposed development will correct this condition, bringing a modern coastal hotel, and premium
retail shopping to the City, both sorely lacking now. Why must Long Beach residents and their guests
travel 25+ miles one-way to Costa Mesa and Newport Beach for these services, at the expense of
convenience, job creation and local tax revenue for our City? A city of our size and stature should have
these amenities.
The proposed development will also provide desirable new residential units needed to attract
newcomers to the City and update our aging housing supply. These new residences will bring a much
needed boost in local property tax revenue as well.
The project will further help the local economy in Long Beach by creating quality jobs during the
construction, and subsequent operation of the new businesses enabled by the project. This is a critical
factor in favor of the project, given our chronic high Long Beach unemployment rate, currently at nearly
13 percent.
If implemented, the Second + PCH project will become a source of pride and a destination point for the
residents of greater Long Beach. The new science center and waterfront open space will help make the
development a place to visit again and again.
For those who oppose the project over environmental and traffic issues, I acknowledge their concerns,
but feel that the enormous benefits outweigh the comparatively minor impact brought about by the
new development.
To conclude, this project is a wonderful move forward for the residents of Long Beach. Lest this
opportunity be lost to us, please make the best choice for Long Beach and support the earliest possible
approval of this project.
Thank you and best regards,
Sincerely,
RTC-1139
Terry Kirschner
Realtor
Coldwell Banker Coastal Alliance Realty
[email protected]
949 525-1508
RTC-1140
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Christy Di Leo
Realtor
Coldwell Banker Coastal Alliance
[email protected]
562-597-6193
RTC-1141
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
DOMINIC BOSONETTA
EDUCATOR
LBUSD
[email protected]
562 9978000
RTC-1142
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Vickie mortensen
[email protected]
562-598-6045
RTC-1143
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Rich and Diawn Stanley
Long Beach residents
Alamitos Heights
[email protected]
562 234-8127
RTC-1144
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project! Since LB would be a huge benefactor
of this project, please consider allocating some funds to enhance an already good plan.
Sincerely,
Robert Turansick
Retired
For the 2nd + PCH Plan
[email protected]
562-494-4616
RTC-1145
April 25, 2011
Dear Bob Foster and
Long Beach City Council Members and Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The City of Long Beach NEEDS high quality projects like 2nd and PCH! Projects like these bring in the
residents and custormers that Long Beach needs to build a strong tax base. A project like this will serve
as a great example for the City in terms of meeting the community’s needs and creating vibrant retail
and residential spaces that we can all be proud of.
The only change I would make is ask the developer to help fund a theator group downtown. Instead of
spearding out the small theaters, they should be all located in a single, town town area.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
Please do the right thing for Long Beach and support this project!
Sincerely,
Mike Zukoski
retired
resident
[email protected]
562.810.7006
RTC-1146
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Christina Stone
Sales
T.stone enterprise
[email protected]
562-961-0500
RTC-1147
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Jesica O'Reilly
Operations Manager
Coldwell Banker Coastal Alliance
[email protected]
562-370-1054
RTC-1148
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Debi Garcia-Benson
Realtor
Coldwell Banker Coastal Alliance
[email protected]
562 307-3432
RTC-1149
April 25, 2011
Mayor Bob Foster
Long Beach City Council Members
Long Beach Planning Commission Members
333 West Ocean Blvd., 14th Floor
Long Beach, California 90802
Dear Mayor, Council members, Planning Commissioners and City Staff:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the right
project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development as
planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and will
enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate is
nearly 13% and establish a consistent source of new revenue for the City’s general fund. This increase
can pay for more parks, library hours and public safety – a much appreciated benefit from the
development.
Please do the right thing for Long Beach and support this project!
Sincerely,
Jeff Canady
Engineer
Aerospace
[email protected]
562-833-6999
RTC-1150
Final Environmental Impact Report
October 2011
Letter 166
Commenter:
Freda Otto, Nearly Identical Support Letters
Date:
April 25, 2011
Response:
The commenter states support for the proposed project and includes 258 additional letters of
support for the proposed project from community members. City decision makers will consider
this opinion as they review the project, but this comment does not address the RDEIR analysis
or conclusions.
City of Long Beach
SCH No. 2009101014
Second + PCH Development
RTC-1151
Letter 167
From:
"Sharon Leibl" <[email protected]>
To:
<[email protected]>
Cc:
<[email protected]>
Date:
04/25/2011 04:45 PM
Subject:
Second + PCH
I hope this brief note finds you both well.
My husband and I have been strong supporters of the redesign/rebuild of the Seaport
Marina Hotel.
Although we do know that there are concerns with some of the elements of this project,
we are positive that with some “tweaking” this eye sore can be replaced with a
wonderful property as the entry to the “Beach”. It is a shame that this property is so
blighted, as it does not reflect what visitors and residents should see when entering our
wonderful Beach community.
Those in opposition to the renewal of this prime piece of property don’t see past their
own lack of vision and stubborn attitude of “NO Change”. They want to leave
everything as is, well that isn’t possible for our city in the 21st century. The City of Long
Beach has already made many mistakes with prior redevelopment projects in the past
and this is a chance to get it right this time.
The number of supporters, do outnumber the negative parties, and our voices need to
be heard as loudly as possible.
Please keep an open mind and really listen carefully to what the citizens who live in the
area want. Many of the “opposition” parties, don’t even live near the area of this
project and therefore are not impacted one way or another.
I could add much more, as I have made my own feelings well known in the past since
this project came on the scene a couple of years ago. As a Realtor I have a very strong
desire to see this project go forward to benefit of our residents to be able to shop, eat ,
stroll, and spend money here in Long Beach. How wonderful it will be for visitors to have
this location as a destination to stay and play.
Thank you,
Richard and Sharon Leibl
311 Grand Ave
LB 90814
Sharon I. Leibl
Main Street Realtors
562 434-4258 Voice Mail/Home Office
RTC-1152
Final Environmental Impact Report
October 2011
Letter 167
Commenter:
Sharon Leibl
Date:
April 25, 2011
Response:
The commenter states support for the proposed project. City decision makers will consider this
opinion as they review the project, but this comment does not address the RDEIR analysis or
conclusions.
City of Long Beach
SCH No. 2009101014
Second + PCH Development
RTC-1153
Letter 168
From:
Lynda Rahaeuser <[email protected]>
To:
[email protected]
Date:
04/25/2011 04:57 PM
Subject:
PCH & 2ND Street Development
As a homeowner living on Naples Island I feel the impact of traffic for a
hotel/condominium/retail space will surpass anything even imaginable.
Residents wer so impacted by traffic when 2nd Street was being repaved and
drivers were patient knowing that it was only temporary. The Long Beach
Marathon had to change their route because residents were upset about not
being able to get off the island, and when they did open up 2nd Street,
traffic went on forever. I am not against the development of that corner, I
am against the height of the buildings along with the traffic conditions it
will bring with it.
I am NOT in favor of a 12 story building placed there, however, I would not
be opposed to a 6 story bldg. or less AND the traffic conditions would have
to be favorable. It could actually become a mall atmosphere with the retail
space and we all know how busy the traffic and parking lots are there.
Please take this into consideration.
Thank you.
RTC-1154
Final Environmental Impact Report
October 2011
Letter 168
Commenter:
Lynda Rahaeuser
Date:
April 25, 2011
Response:
The commenter states opposition to the proposed building heights and the increase in traffic.
The commenter states that a six-story building or less and favorable traffic conditions would be
a preferable project. Traffic impacts are discussed in RDEIR Section IV.L, Traffic and
Circulation. As acknowledged in Section II, Project Description, and Section IV.H, Land Use,
the proposed onsite structures would exceed the building height allowed onsite under SEADIP.
Section V, Alternatives, considers a range of alternatives that would limit onsite building height
to six stories.
City of Long Beach
SCH No. 2009101014
Second + PCH Development
RTC-1155
Letter 169
From:
Julie Cyburt <[email protected]>
To:
[email protected]
Date:
04/25/2011 04:58 PM
Subject:
2nd Street and PCH
Dear Craig:
Congratulation's on your new position with the City of Long Beach. I wish you
the best of luck with this project.
I do feel for the people that own the property. The main concern that the
residences of Naples have is the traffic.
I think that traffic from the business would have minimum impact on the
traffic during peak hours.
The key is the traffic from the residential part
of the development.
I think if they were to have some upscale 55+ residential condo's in the
development it would have very little impact on the traffic during the
morning and evening commute hours.
This may be the best solution.
Sincerely,
Julie Cyburt
38 Corinthian Walk
Long Beach, CA 90803
562-704-0202
NIA President 2007
Boat parade chair 2004, 2005 and 2006
RTC-1156
Final Environmental Impact Report
October 2011
Letter 169
Commenter:
Julie Cyburt
Date:
April 25, 2011
Response:
The commenter states that the main concern for the proposed project is traffic and that
including some upscale senior residential condos would help relieve some of the traffic. City
decision makers will consider this opinion as they review the project, but this comment does not
address the RDEIR analysis or conclusions. RDEIR Section V, Alternatives, considers a range of
project alternatives that would reduce one or more of the project’s significant environmental
impacts, including impacts related to traffic.
City of Long Beach
SCH No. 2009101014
Second + PCH Development
RTC-1157
April 25 1011
Craig Chalfant
Development Services Department
City of Long Beach
333 W. Ocean Blvd., 5th Floor
Long Beach, CA 90802
Letter 170
Re: Revised 2nd+PCH draft Environmental Impact Report (DEIR)
I am surprised at how poorly this report is written considering this is the applicant’s (Seaport Marina LLC) third bite at
the apple, first on the Seaport Marina project with developer Lennar, and now twice with David Malmuth LLC and 2nd+
PCH. This draft EIR has serious shortcomings when it comes to describing and mitigating significant negative
environmental impacts this massive development on our neighborhood. The City’s project objectives are at odds with
our community’s wishes, existing zoning, and land use/transportation plans. This DEIR lists 25 areas of controversy that
still have yet to be resolved. I believe that this DEIR needs to be rejected and revised as follows.
NOP/DEIR/Project Objectives/Project Objects/Break SEADIP- Precedent Setting






None of my comments from the initial 2nd+PCH draft EIR were addressed and the problems with this property’s
environmental impact assessment and mitigations still have not been resolved. I am resubmitting the exact
same comments into this new DEIR (See Attachment 1)
A number of other respondents Notice of Proposal (NOP) EIR suggestions were largely ignored.
I noticed that the previous applicant Lennar Corp. is on the current LA County Assessors role as co-property
owner with Seaport Marina LLC. If this is still the situation, does the city have a notarized letter from Lennar
authorizing Seaport Marina LLC & David Malmuth LLC to act as the project applicant for the current project?
The list of City objectives included in the DEIR for the proposed project violate current zoning by including
residential units. These objectives encourage increased density and use and induce significant environmental
impacts. Questionable open space allowances are more suitable for high density areas such as downtown. As
far as I know there was no public input as to what these objectives were. The City’s own recent SEADIP survey
(http://www.lbds.info/civica/filebank/blobdload.asp?BlobID=2800) listed “Restoring the Wetlands” as having an
overwhelming importance, with tourist/recreation opportunities leading both retail and housing as a priority. It
seems to me that the project objectives must align with public input, current zoning, SEADIP, the Local Coastal
Plan, and state coastal access requirements and should not fit the applicant’s exact project proposal.
This DEIR fails to consider other possible project alternatives which have a reduced impact and which meet
current zoning.
The city’s objectives in the DEIR include….“an aesthetically attractive, high quality design that reflects the
property’s unique orientation adjacent to an active marina” and that the developer should “design and
implement comprehensive site development standards that minimize adverse impacts to the environment” and
“create a southeastern gateway to the City that is welcoming, iconic in nature and visible from a distance”. At
this time the city has no development agreement controlling design standards. If approved, the applicant will
receive a set of valuable property building entitlements which can be sold at any time with no controls over the
project’s detail design or quality. The city’s thinking is myopic in that a mismatch of oversized buildings should
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170.1
170.2
170.3
170.4
170.5

be considered an iconic gateway when the grand entrance to my neighborhood should be the Los Cerritos
Wetlands! Exactly who determined that this project should be visible from a distance when SEADIP states that
the community wants a “village like” atmosphere? Again, the City’s objectives shoehorn in the proposed
project’s compliance without considering the current zoning, longstanding community desires for the area and
coastal land use plans.
The DEIR states that “ a tentative subdivision map would be required in order to divide the project site into
multiple parcels and to allow for the individual sale of the units.” If the property is to be subdivided then the
DEIR should show what the intended subdivision will be.
170.6
Figure 1 6400 PCH LA County Assessor’s Map
Coastal Act, Local Coastal Program, SEADIP

The project property is within the boundaries of Alamitos Bay (see Figure 1 Note on PCH above). As such the LCP
states that the “Use of Alamitos Bay should be primarily recreational. Commercial use should be limited to the
support of recreation.” The Coastal Act requires the priority of coastal dependent development with public access
over other development on the coast. Hotels, restaurants, and parking areas may be appropriate because they
170.7
accommodate or enhance the public’s access to coastal waters. 2nd+PCH’s high rise condos, private open spaces,
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
shopping and resident parking exist solely to make the project financially attractive to the developer and to fill the
city’s coffers and promote a commercial enterprise with little consideration for coastal public use.
This DEIR (ES-4) states that “if the City of Long Beach approves the requested entitlements, then the project would
thereafter be considered consistent with applicable land use plans and policies.” If the entitlements are granted
this project would effectively break a 30+ year land use plan and open the rest of SEADIP for high density
development. The long-term impact of granting this project’s entitlements which deviate so greatly from existing
standards is that similar entitlements and developments will follow at the Marketplace, Marina Pacifica, Golden
Sails, Albertson’s center, and the vacant lot known as the “pumpkin patch”. This DEIR fails to align itself with
longstanding community standards for development. Environmental impacts must fit in with the standards of the
community! This proposed development design conflicts with the nearby suburban beach “village like” community.
Anything that deviates from well-established community standards magnifies the impact beyond what is described
in this DEIR.
Open Space/ View Corridors/Scenic View
 Open Space, see comment Attachment 1. If the city wants to redefine open space, what about accounting for
open air space lost by height variances? Trees, shoppers and shopping center advertising/furnishings will
effectively block all promised view corridors of the marina.
 In section II-24 the DEIR states that ”this mix of styles materials and geometries, in combination with site
landscaping, would create visual interest and serve to reduce the visual mass of the development.” This is
opinion, not fact.
 The photos in the EIR and the applicant’s website are deceiving (see Attachment 2). The palm trees are a least 50
years old and will soon near their life expectancy. The drawings in the EIR should remove the Palm Trees from
the drawings so that the public can see the project’s visual impact. The applicant should install cranes, weather 170.8
balloons or sighting poles at each corner of the proposed buildings so that the public can see what the proposed
project might look like.
 The appearance of the existing Seaport Marina Hotel has been intentionally degraded by the applicant with torn
awnings, florescent green painted parking curbs, an uncoordinated color palate of dark brown/orange, pastel
pink and teal green. The property is strewn with weeds, filth, externally exposed ducts and a dilapidated
monument sign which frequently misspells words. To say the new project will be any better is questionable given
the owners taste and past property maintenance. I do not think that a gigantic mixed-use project which will
block the view of the ocean sunset/palms and boat masts (corner Marina/2nd) qualifies as “scenery”. The height
and mass of this project will ruin the scenic beauty of the area.
Biological Resources / Recreation



In section II-29 the DEIR states that “the absence of reflective glass, differentiation in structural massing through
varied setbacks and building heights, integration of flat curved surfaces, as well as use of a combination of wood,
textured glass, matte metal finishes would reduce the potential for the risk of bird collision.” HOW?
170.9
“The proposed project would provide extensive landscaping on-site, particularly on the ground and podium
levels, which would visual relief and reduce reflection from building materials” DEIR stated above that there will
be no reflections-- which is it?
The DEIR states that “Outdoor lighting would be directed and shielded to avoid excessive light and off-site light
spill, which can result in adverse effects on sensitive wildlife species; specifically, bright beams of light can
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
disorient birds flying at night and result in collision.” The developer has no control over what type of lighting the
condo owners use. Lennar called the proposed 6 story Seaport Marina a “beaming lantern of light” at the
entrance of our neighborhood. Now the same property owners claim that a block of 2-12 story widow filled
buildings will have no impact on an area with little nighttime light pollution. Which is it?
170.9
The DEIR section for Parks and Recreation states that “The Coastal Cycling Center would provide shopping and
cont'd
sporting experiences geared toward cycling enthusiast. An indoor/outdoor café would be included in the Cycling
Center. The DEIR confuses recreational activity with shopping. If this is the case, the property owner could add
a used car lot which (according to this logic) would provide equipment/recreation for car travel along scenic
coastal highways. Get rid of this statement. Shopping is not recreation and the property owner has no legal
requirement to keep this tenant.
Traffic Impact & Mitigation



The DEIR claims that the traffic analysis uses traffic counts for a “typical day” for am/pm/weekend peak hours.
Past EIRs show wide fluctuations in traffic volumes. Refer to Figures 2 (Home Depot AM/PM Peak Traffic
Volumes), Figure 3 (Seaport Marina (Lennar) AM/PM Peak Traffic Volumes), Figure 4 (2nd+PCH AM Peak Traffic
Volumes), Figure 5 (2nd+PCH PM Peak Traffic Volumes). Through traffic on either PCH or 2nd can vary between 170.10
28% and 36 % depending on the day the actual traffic count was made. Traffic volumes are affected by weather,
season, usage at numerous recreational facilities and/or the weekly special events in the nearby area such as
Marine Stadium, the Yacht club, Alamitos bay, Granada Landing (Turkey Trot, Kite Festival), Marina Vista Park
(Sports, Farmers Market, Crafts Market, Bull Dog Beauty Contest, Municipal Band Concerts), 2nd St Belmont
Shore (Car Show, Xmas Parade, Dog Costume Parade, Monthly Stroll and Savor, Chocolate Festival, and more),
Seal Beach Parade/Car Show, Naples Boat Parade, Sea Festival events at Granada Landing, swimming events at
the Belmont Pool, Belmont Pier events, and large events on Ocean (Gay Pride) & Downtown (Grand Prix, etc).
The city’s use of a flat 1% per year makes no sense given the traffic volume variations between counts. Since
wait times/LOS performance at intersections can be greatly impacted by these factors the city should account
for the deviations in counts. The traffic analysis needs to be completely revised to reflect these issues.
The city has failed to coordinate downtown land use development with its transportation networks. See
Attachment 3 (The East-West Traffic Conundrum Seaport Marina Project Appeal). Given the limitations of the
city’s existing arterial East-West transportation network, the basis for cumulative impact should also include the
impact of downtown growth, Douglas Park, the NOP submitted by CSULB for the construction of 2 multi-level
170.11
parking structures on Bellflower and 7th St. with over 2,000 parking spaces, the recent construction at the
Veterans Hospital, planned changes to the Belmont Pier/Pool site/usage, addition of recreational facilities at
Granada Landing, and the addition of a new restaurant pad across from the proposed 2nd + PCH site in the
Marina Parking lot (City Council approved negotiation with Bancap). The DEIR’s excuse that the City was not
able to obtain traffic impact information for the Veterans Hospital Expansion (Finished mid 2011) for this EIR is
not an valid response.
The traffic intersection counts and volume capacities should be revised to reflect the elimination of one eastbound lane on 2nd street between Bayshore and Naples Plaza due to the installation of a bike lane. Intersection 170.12
LOS may be impacted due to heavier slugs of traffic congestion caused by the bike sharrows and the loss of a
lane through Naples. The bike lane was installed after the DEIR traffic counts (2009).
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
The DEIR should consider the congestion caused by last year’s repaving of 2nd street through Naples. It took me
45 minutes to travel between 2nd and PCH and Park Avenue while one lane was closed. 7th street was paved the
year before with minimal impact to the community. 2nd street is already so congested that traffic left 2nd St.
and flooded my street Park Avenue backing up cars from Park/7th to Vista Avenue. The EIR assumes very little 170.13
project traffic will cut though my neighborhood or street , but this photo (taken 7/29/2010 at 5:20 pm) is
evidence that this a probable outcome of increased congestion on 2nd street as traffic leaves 2nd street and 7th
street thus gridlocking my residential street for nearly a mile. What is the city’s mitigation plan if the 2nd+PCH’s
traffic overflows onto my residential street?

There is no basis for the trip distribution patterns contained in the DEIR. I have asked the city repeatedly to
obtain the methodology for the trip distribution percentage, but have not been able to get an answer. The DEIR
170.14
should state how these percentages were determined or the methodology used to estimate the numbers
without empirical data. Refer to the the differing trip distributions (Figures 6-10 below) from Seaport Marina
and 2nd+PCH projects. Why are they different?
The DEIR fails to account for the 48+ new Bay City Partners residential homes which are planned to be built
170.15
between the San Gabriel River and First Street in Seal Beach near the First Street beach parking lot.
The TDM mitigation for a shuttle, vouchers and flex rental cars should be more detailed. The DEIR should
170.16
estimate exactly how many people will use the program.


Regards,
Kerrie Aley
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
Figure 2 Long Beach Home Depot 2004 AM/PM Peak Hour Traffic Volumes
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Figure 3 Seaport Marina Project AM/PM Peak Hour Traffic Volumes
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Figure 4 2nd+PCH AM Peak Traffic Volumes
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Figure 5 2nd+PCH PM Peak Traffic Volumes
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Figure 6 Seaport Marina Project Trip Distributions
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Figure 7 Seaport Marina Project Trip Distributions
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Figure 8 2nd+PCH Trip Distributions
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Figure 9 2nd+PCH Trip Distributions
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Figure 10 2nd+PCH Trip Distributions
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Attachment 1
2nd+PCH Draft EIR Comments
Friday, June 4, 2010 4:13 PM
From:
"KerrieAley" <[email protected]>
View contact details
To:
[email protected]
Please find below my comments on the Draft EIR for PCH+2nd. Please contact me if you need further
clarification when drafting a response to my comments. Kerrie Aley
Comments on Draft EIR PCH + 2nd Kerrie Aley
June 4 2010
1.
Open space- The EIR should be changed to state that the definition of open space has been changed
from the original intent of the SEADIP plan, which does not allow the use of rooftops, terraces, balconies when
calculating open space. The city should state which documents gave Development Services the authority to
change open space requirements in SEADIP and the LCP.
2.
EIR should explain why "recreation" is included with the open space calculations? The EIR should
consider alternative sites for the proposed “amenities”. A better site for the CSULB Coastal Science Center
could be on the CSULB campus or near/at the Aquarium of the Pacific. If this science center is being used as
mitigation for negative impacts or variances the EIR should specifically state this fact. The EIR should state
that that the Performance Theater already exists on the CSULB campus and provide a reason why it needs to
be relocated onto this project. If the theater is to be used as mitigation for negative impacts or variances the
EIR should specifically state this fact. The Coastal Cycling Center is a commercial retail enterprise and
appears to be no different than any other retail establishment such as a REI or a restaurant/bar which could be
described as recreation. If the cycling center is being used as mitigation for negative impacts or variance the
EIR should specifically state this fact. If “recreation” centers are to be used as the basis for “over-riding
considerations” the lease terms of the centers should be publicly disclosed in the EIR.
3.
The EIR makes no mention of the SEADIP Implementation Plan which describes in detail how the area
should be developed in the future. This plan was drafted by the property owners, the community and approved
by the City council. The EIR should state how the proposed project deviates from the SEADIP Implementation
Plan as to density, scale, neighborhood character, traffic impacts etc. The city should provide a copy of the
SEADIP Implementation Plan along with the SEADIP zoning in the EIR.
4.
If the alternative to the project is to allow a “reasoned choice” than the EIR should state why this specific
Reduced Intensity Alternative of 50% was chosen when other alternatives more conforming to existing zoning
could have been included in the EIR.
5.
The EIR states that “Additionally, it is possible that this Alternative, while mixed- use in nature,
would not provide an adequate amount of development to be economically viable, such that it would
not meet the objective of creating a successful mixed-use project, and likewise would not contribute as
much revenue to the City as the proposed project once developed.” In many mixed use projects the profit
incentive is from the building of condos/apartment not retail. Given the city’s past failed efforts to establish
successful mixed use/ retail centers (Marina Pacifica Mall/Condos, The Pike downtown, Downtown Mall, City
Place) the EIR should provide economic evidence that support any revenue claims for each alternative
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proposed. The EIR should state what public dollar incentives are already being provided to support struggling
existing businesses in the immediate area such as sales tax rebates (Loemann’s, Best Buy), Belmont Shore
Parking meter money, and low interest business loans. The EIR should explain the revenue sharing of Hotel
Taxes with the LB Area Convention & Visitors Bureau and the impact on the General Fund. If revenue from
the project is to be used as a basis to weigh allowing significant unavoidable environmental impacts then all
estimated revenue and city service costs should be provided in the EIR. The EIR should account for the public
costs of residential development as considered in the SEADIP Implementation Plan. Given the existing
density of bar/restaurants/retail in the SEADIP/Belmont Shore area, the EIR should consider that possibility
that the new retail/restaurant business may only siphon sales from existing nearby businesses. The EIR
should include the developer’s 2nd+PCH economic benefit report.
6.
Given the limitations of LB’s existing arterial East-West transportation network, the basis for cumulative
impact should also include the impact of downtown growth, Douglas Park, the NOP submitted by CSULB for
the construction of 2 multi-level parking structures on Bellflower and 7th St. with over 2,000 parking spaces,
the recent construction at the Veterans Hospital, planned changes to the Belmont Pier/Pool
site/usage, addition of recreational facilities at Granada Landing, and the addition of a new restaurant pad
across from the proposed 2nd + PCH site in the Marina Parking lot (City Council approved negotiation with
Bancap).
7.
The proposed parking plan lacks detail. The plan does not consider the loss of marina parking/coastal
access if the commercial/residential parking plan is inadequate. The veracity of the analysis is questionable
given similar shared residential/commercial parking issues in Belmont Shore. The plan does not consider the
future conversion of retail into restaurant space and the impact on marina parking. The EIR should explain how
2nd+PCH customers and residents will be prohibited from using marina parking lots.
8.
Traffic Impact/Analysis. Refer to my appeal on the Lennar project... noting that this project's traffic
impact is much worse! The City should be commended for their recent implementation of a bike program. The
construction of the Vista bike path traffic calming/round-abouts (Park /Ximeno) in Belmont Heights will help
mitigate cut-through and existing speeding problems.
The EIR traffic distribution patterns again do not appear to be based on empirical data. Given that traffic
impacts can be self-mitigating through residential streets as drivers avoid congested arterial roads, the EIR
should include an explanation on how these trip pattern percentages were determined.
One day “Intersection Movement Counts” are inadequate-, The EIR does not include the significant impacts of
special events and coastal recreation sites on weekend traffic in the area. The EIR should consider event road
closures, weekend seasonal fluctuations and large special event impacts on traffic counts/level of
service. This analysis is important because the city has failed to require offsite event shuttle bus services to
mitigate special events traffic/parking impacts on residential neighborhoods.
Past EIRs/Traffic plans have noted large variations in same intersection vehicle counts. This EIR should
evaluate the traffic counts from other recent EIRs such as Douglas Park/Home Depot/Seaport Marina (Lennar)/
Cal Trans (7thSt.) to determine accuracy of 1% growth factor and intersection LOS. The EIR should include
downtown EIR East-West traffic impacts from downtown onto Ocean/2nd and 7th Street. The EIR does not
include all feasible residential street traffic mitigation.
9.
Sighting poles/weather balloons should be placed at the 2nd+PCH site so that the proposed height of
each building is apparent to the public and decision makers.
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Attachment 2 Scenic View Photos/Drawings are deceiving.
It appears that the "after" photos downplay the height and mass of the buildings by using a number of photo tricks which
use relative size illusions so that the eye is fooled into believing objects are smaller or greater than their actual size.
The proposed project consists of five multilevel structures ranging in height from two to six stories (up to 82 feet with
roof top features) and one residential tower reaching maximum of 12 stories (up to 150 feet with roof top features and
helipad). Current zoning for the property limits the height to 35 ft.
Street Corner View of PCH and 2nd
Photo A After shows a view of the built project near the corner of PCH and 2nd streets. In my opinion, this illustration
misrepresents the massive scale and size of the project in relation to the nearby setting.
In this top photo (Photo A)of the developer’s website, the street and sky take up approximately 2/3 of the horizon
minimizing the scale and bulk of the proposed buildings. When this very same drawing is cropped (lower photo) to just
show the building and nearby cars, the perspective is very different.
Wetlands View of PCH and 2nd
Photos F and G After shows of view of the built project looking west from the Los Cerritos Wetlands. The top picture
Photo F After shows the development obscured by a stand of trees to the left of the Marketplace Offices. This same
picture is used in the DEIR.
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The bottom picture Photo G After shows the development in the horizon. The illusion becomes apparent when Photo G
After is zoomed to look at the same section of the view as Photo F After. In the zoomed photo the development appears to
be the same size relative to the Marketplace offices but now the building loom over the same stand of trees. This same
photo is included in the DEIR.
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Photos C Before and After shows a view of the project from Marina Drive. When before (Seaport Marina Hotel) and after
(2nd+PCH) photos are overlaid, four NEW mature palm trees can be seen on the "After" pictures. The bottom photo is a
zoomed "Before" section area. Note that the mysterious four mature palm trees cannot be seen. Why were these palm trees
added to the after photo? This photo is used in the DEIR. The palm trees are at least 50 years old and are nearing their
lifespan and are not permanent. The drawings should eliminate the palm trees to show an improved scale perspective.
Sighting poles, balloons and/or cranes should be installed to show the public the actual height of the proposed two to
twelve story buildings.
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Attachment 3 Downtown Master Plan Traffic Issues
March 31, 2011
Steve Gerhardt, AICP
Long Beach Development Services, 333 W. Ocean Boulevard, 5th Floor
City Council, Planning Commission, Dave Roseman City Traffic Engineer,
Alamitos Beach, Bluff Park, Bluff Heights, Craftsman Village, Naples, Belmont Shore, Belmont Heights, Alamitos Heights,
University Park Estates Neighborhood Associations
Dear Mr. Gerhardt, Councilmembers, Planning Commissioners, and neighborhood groups,
Please find below my comments to the Draft EIR for the Downtown Plan (Program Environmental Impact report Sch No.
2009071006.) As you may be aware my primary concern is the impact of increased downtown traffic on residential
neighborhoods east of downtown.
In addition to the Downtown DEIR I have reviewed the Transportation Plan, Local Coastal Program, SEADIP, recent
downtown EIRs, the 1989 Pike Master Plan, the 2000 Park at Harbour View Traffic and Parking Analysis, the 2009
Downtown Long Beach Market Study and other documents.
1. Traffic Analysis
The Downtown Plan Environmental Impact Report (PEIR) and all recent area approved project EIRs are deficient because
the traffic analysis stops at Alamitos Avenue ignoring all intersection level of service (LOS), safety or quality of life
impacts due to the increased east-west flow of a total projected 130,433 vehicles per day into or out of downtown.
This makes no sense (other than a RDA fiscal boundary) as the building density west of Alamitos Avenue is projected in
this plan to grow substantially.
The PEIR and all recent downtown traffic analyses shows sizable downtown traffic increases onto the residential
streets of Ocean, Broadway and Fourth with no consideration of the impact of this increased traffic flow on Alamitos
Beach, Bluff Park and other neighborhoods east of Alamitos Avenue.
Refer to Table 4.12-3 of the LB Downtown Plan PEIR : New daily vehicle trips from un-built but approved projects is
projected to be an additional 38,994 per day. New daily vehicle trips from future downtown rezoning in PEIR is
projected to be an additional 91,439 per day. Total increase in traffic east of Alamitos from cumulative projects +
Downtown Plan is 130,433 trips per day. Appendix F of the PEIR states that traffic will increase by 10.5% on Ocean
(13,695 vehicles per day), 4% on Broadway (5,217 vehicles per day), 3% on 4th street (3,913 vehicles per day) and 6% on
7th street (9,782 vehicles per day).
Suggestion: Revise the Downtown Plan EIR traffic analysis east on Ocean, Broadway, Seventh and Fourth to at least
Cherry Blvd. and as far east as volume impacts can be foreseen. The city should identify streets east of Alamitos which
could benefit from additional traffic calming and require that funds be available from downtown development traffic
mitigation fees. The city should require development moratoriums when traffic reaches a maximum volume on
Ocean/Broadway/4th/ 7th east of Alamitos Avenue.
Aley 2nD+PCH revised DEIR Comments Rev A
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Aley 2nD+PCH revised DEIR Comments Rev A
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2. The proposed Downtown Plan does not comply with the City’s Local Coastal Program
The City’s current Local Coastal Program (LCP) and element of the General Plan, page 23 approved by the City Planning
Commission, Council and Coastal Commision (with extensive community input) states that “A primary objective is the
prevention of traffic intrusion into residential neighborhoods while improving access to the downtown area and the
coastline.” Page 24 of the LCP states “Ocean Boulevard should be used primarily as a scenic route and to serve only as
access to the beach and convention area (downtown). It should not be seen as an east-west corridor and efforts to
prohibit this should be undertaken. There should be no heavy commuter traffic on Ocean Boulevard. Every effort must
be made to prevent commuter traffic from intruding on residential neighborhoods as well, e.g., First, Second or
Broadway.” Why has the city chosen to ignore the Local Coastal Program (LCP) and use residential streets for
crosstown downtown traffic overflow without even bothering to notify the homeowners or amend the LCP?
The LCP also asks that traffic control lights be timed to slow down vehicle speed to improve safety rather than to increase
flow, Reference Page 24 “The use of signals and stop signs must be utilized prohibiting high speeds and the likelihood
of unimpeded progress.” Timing on these streets appears to have been adjusted to increase flow rather than slow
traffic. There have been a number of pedestrian deaths on Ocean.
Suggestion: Can the city time lights on Ocean/Broadway,4th so that average traveling speed would not exceed 25 mph
though-out the entire length of these streets? It would be best if the city is proactive rather than let worsened crosstown
cut-through traffic patterns develop first.
3. The City’s Traffic Analysis is inaccurate/Realistic Traffic Volume Predictions
Despite an increase of approximately 7,000 new residents downtown and the addition of thousands of square feet of
new commercial use the actual traffic levels (1998 to 2009) on Ocean, Broadway, and Fourth has grown at a rate less
than 1% a year. (Refer to 2010 Interis Downtown Plan EIR Traffic Analysis, 2002 Kaku Park at Harbour View Traffic
Analysis, and 1989 Pike Master Plan Traffic Analysis) The city’s recent 2002-2009 EIR traffic analysis prediction of much
more traffic on these east-west roads never materialized. This is most likely due to the demolition of numerous housing
and businesses which are now vacant lots and the failure to develop projected retail business traffic at CityPlace, The
Pike, Pine Avenue and within other mixed use projects. As you are aware retail increases traffic per square foot many
magnitudes more than the addition housing or office buildings. The lack of recent sizable traffic increases on Ocean,
Broadway, 4th and 4th today does not mean that predicted traffic will never materialize, once the economy improves and
retail spaces are utilized.
Suggestion: When LOS levels exceed F the city’s traffic analysis begin to be meaningless. The city should account for the
number of vacant and approved but not built retail structures currently downtown and try to forecast traffic when the
area is completely built out.
I read and was very impressed by the city’s Downtown Long Beach Market Study Report (2007). Rather than use only
square foot and standard traffic engineering factoring, the city should use economic numbers based on other factors
such as ocean/river boundaries, demographics, tourism to predict consumer demand and vehicle traffic.
The EIR traffic analysis trip distribution routes and traffic impacts could be better predicted if the city honestly assessed
the need for new retail/restaurants/offices/hotels based on segmented consumer demand. The city should every 5 years
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re-access the trip distribution adjustments stated in section 4.12-10 of the Downtown Plan PEIR. Thes adjustments
include trip by-pass rates of 50% for retail, transit service trip reduction factor of 26%, and a 10% bicycle trip work trip
reduction factor. While the Downtown EIR uses no regional (crosstown) cumulative traffic growth factor in their
calculations, feeder streets off of downtown such as 7th, Atlantic, Long Beach Blvd will be impacted both by increased
downtown and regional growth. The city ignores the obvious negative impact of all downtown traffic outside of the
downtown development zone.
4. Six years ago when I first started to look at traffic patterns in Long Beach both Yahoo Maps and Mapquest directed
out of town traffic off of the freeway onto 7th to downtown. At that time I spoke to Dave Roseman about the problem
and it appears now that mapping services have rerouted a significant amount of event/business/truck traffic off of 7th
street onto the 405 and 710 freeways. However, in the future the 405/710 freeways will become more gridlocked.
Reader’ Note: Travelling to downtown from the east off of the 405/605/22 using 7th Street or Ocean is 5 miles shorter
than using the 405 and 710 freeway to reach downtown.
Suggestion: The current 1991 Transportation Plan mentions the addition of traffic direction signs to popular destinations
within the city but it does not appear that effort was entirely implemented. The city should install new signage and
require that all event promotional directions be written to direct visitor, event or business district to direct traffic away
from residential streets.
5. The State requires that land use plans be updated in conjunction with transportation planning. Other than the Bicycle
Plan there has been no real opportunity for the public to review or provide input on the new 2030 Mobility Plan.
Suggestion: Schedule and announce public input meetings on the 2030 Mobility Plan prior to approval of the Downtown
Master Plan. The city should review the Local Coastal Program carefully. Is it the city’s intention to revise the LCP prior to
approval of this PEIR and the Downtown Plan?
Regards,
Kerrie Aley
PO Box 14354
Long Beach, CA 90853
(562)212-0461
Aley 2nD+PCH revised DEIR Comments Rev A
23 Pages + Attachment LongRTC-1180
Beach East-West Traffic Conundrum
Attachment Long Beach East-West Traffic Conundrum
See separate document enclosed or attached PDF File.
Aley 2nD+PCH revised DEIR Comments Rev A
23 Pages + Attachment LongRTC-1181
Beach East-West Traffic Conundrum
7
July 7, 2007
Larry G. Herrerra- City Clerk
City Of Long Beach
333 West Ocean Blvd .
Long Beach, CA 90802
Dear Sir :
I am an appellant on the Seaport Marina development which is currently scheduled
for July 10 (07-0518, 07-0520, 07-0562) . After a 60 day delay it is my understanding
that this hearing may be again rescheduled . Pertaining to this appeal, I am
submitting the attached document The Lonq Beach East-West Traffic Conundrum
into record .
Sincerely,
A*
Kerrie Aley
(562)212-0461
RTC-1182
The Long Beach East-West Traffic Conundrum
1 . A history of Long Beach's East-West Traffic Problems
2 . Traffic Impact- Why the Seaport Marina Project should not be approved .
Seaport Marina Development Appellant -May 15 2007
Kerrie Aley
RTC-1183
LONG BEACH
A ra
of
i]'ation
The LB Planning Commission is asking the
Council to approve deviations from the
SEADIP and Local Coastal Plan without
adequate public participation in the
decision making process and also without
adequate traffic analysis or mitigation.
The City has repeatedly failed to comply
with the California Public Records Act .
Many Long Beach residents feel that the
City has left them out of the decision
making process for Downtown
Development, the Seaport Marina project,
Home Depot, and the 2007 SEADIP
revision . Now the SEADIP plan is being
hurriedly revised behind closed doors . The
2007 SEADIP committee members were
selected by the Councilman with many
community groups and property
stakeholders left out of the process . Public
discussions at open SEADIP meetings have
been kept short and individual input limited
to a few comments . Committee proposals
are made without traceable feedback to
community concerns.
The original SEADIP and the LCP plans .
were carefully crafted documents,
considered in a democratic manner, with
citizen participation . The SEADIP plan has
well served the City of LB for over 30 years .
Why has this democratic
RTC-1184process been
circumvented?
"This Local Coastal Program was
developed largely through the energetic
and selfless efforts of a group of citizens
representing many organizations
concerned about the future of coastal
resources (their work is detailed in a
later chapter) . The result represents one
of the most remarkable examples of
citizen participation in planning in
California.
Long Beach Coastal P an 1980
1975 CITIZEN PARTICIPATION
SEADIP/LCP
The participation of citizen groups in the Long
Beach Local Coastal Program was vital to its
development . At the inception of the program, it
was agreed that a process similar to that which
was used to create the SEADIP plan should be
utilized for the LCP . From June 1976 to March
1977,
the
Citizens'
SEADIP
Review
Committee, composed of citizens, land owners,
and developers met some 30 times to work out
the details of what was to become the SEADIP
Specific Plan and Planned Development
Ordinance . The results of this experiment in
citizen participation were so encouraging that in
May 1977 the City Planning Commission
nominated 29 organizations throughout the City
to serve on the LCP Advisory Committee . Each
group appointed one member and one alternate
to serve . Several of the groups had also been
represented on the SEADIP Review Committee .
The status of the Committee was as an advisor
to the City Planning Commission . Its charge
was to make policy recommendations which
would address the concerns of the Coastal Act .
These policies were to be molded into the LCP
format, primarily by staff, and the Program was
brought before the Planning Commission for
decisions . In cases where staff and Committee
opinions might not coincide, both views were to
be brought to the Commission for resolution,
although every effort has been made to
compromise differences between the citizens
and the professional staff before the hearings
began .
At its second meeting, the Committee adopted
several rules of procedure which were to prove
effective in holding the group together and in
preventing vocal minorities from unduly
mfluencing voting . The most important of these
was the 2/3 rule . For a motion to pass, at least
2/3 of those groups present must vote
affirmatively . (Although many groups often sent
both the member and the alternate, each group
was allowed only one vote .) This rule was
carried over from the SEADIP Committee
where it had proven effective .
The second rule of procedure was that no group
could vote on a motion unless it had been
represented in at least one of the three
immediately preceding meetings . This helped
to remove the problem of sporadic attendance
and alleviated some fears that many groups
would not attend until the final sessions where
long work of the Committee might be
overturned by those who had rarely participated .
The third rule was that a minority of at least
20% of those voting may present a minority
report for the record . Finally, on the subject of
calling for reconsideration of motions which
had been passed previously, this rule was
adopted : that anyone may move for
reconsideration whether his or her group had
voted affirmatively or negatively on the original
motion ; that a majority of those present must
then vote to reconsider ; that a 2/3 vote of a
quorum of ten groups is necessary to change the
previously adopted policy. (his rule was
adopted in 1979 .) The purpose of this procedure
was to allow a more democratic reconsideration
process while discouraging its use as a delayin
or destructive tactic . Upon the completion an
certification of the Work Program, the method
utilized by the Committee for generating,
debating and approving policies evolved after
experimentation with various approaches . Subcommittees were appointed to investigate
specific areas of concern . The majority of the
program was managed by two sub-committees :
Land Use, and Beach Studies.
Generally, the approach used by these
subcommittees entailed the following steps :
1 . A preliminary meeting was held to identify broad
concerns .
2 . A walking tour was arranged during which members
recorded their observations in notes and on film .
3 . A second meeting produced a set of preliminary
policies and questions to be discussed at a public meeting .
4 . A "town hall" meeting was conducted by the
Committee . These were advertised locally and drew from
RTC-1185 were distributed to
the general public . Questionnaires
elicit written comments on some issues .
5 . A third meeting of the sub-committee produced a final
set of policy recommendations to be presented to the full
committee . Often, several meetings were needed to
achieve this result .
6 . Finally, the full committee received, debated, and acted
upon the sub-committee recommendations . These actions
often required several meetings . A number of other subcommittees also contributed to this process, especially
earlier in the program. They were formed to study the
following issues : downtown shoreline, hotels, parks,
Ocean Boulevard, marinas, and parking .
Mr. William Davidson was elected Chairman at
the first LCP Committee meeting and has served
throughout the program in that capacity . Mrs.
Jan Hall was elected Vice Chairman . Upon her
subsequent election as Councilwoman for the
Third District, Mr . Ron Case was elected Vice
Chairman.
Committee are listed below :
Alamitos Bay Beach Preservation Group
Alamitos Heights Improvement Association
Beach Area Concerned Citizens
Belmont Heights/Belmont Park United Citizens
Belmont Shore Business Association
Bixby Ranch Company
College Park Estates Homeowners Associates
Committee on Responsible Development
Downtown Long Beach Associates
Downtown Project Area Committee (PAC)
Homeowners Downtown Associates
League of Women Voters
Long Beach Area Board of Realtors
Long Beach Area Citizens Involved
Long Beach Area Chamber of Commerce
Naples Improvement Association
Sierra Club
Wrigley Business and Professional Association
A complete list of all of the representatives c<
be found in the Appendix of the LCP .
1 . A history of Long Beach's East-West Traffic Problems
Bixby Knotis
E CarSor StCarso St
Hawaiian Gardens
Orrnge,Lve
405
loft
$each
Ar.poa
M
Si
,
595
Freeway Route
Certitos Ave
12 miles
Ii
O
VV
Loa
C warns St
E Atherton St
Rossn+bor
7th Street Route
4 1/2 miles
445 •
BeaEii
anal
purar
a ton
E 2nd$t
sian
Seal
ti L
Seal,
ach
Access to Coastal Long Beach
Traffic in coastal Long Beach is constrained by the Port of Long Beach, the Pacific Ocean, the Seal
Beach Naval Weapons Station, and California State University Long Beach . Despite the high density
of buildings in coastal Long Beach, few non-residential roads exist to funnel traffic out of the City .
Surface streets such as 7t' Street, Ocean Blvd ., 2` d Street, Broadway, and 4th Street provide the most
direct route from downtown (by 7'/2 miles) to the 22/405/605 freeways and Orange County .
RTC-1186
In the 1960's many roadways in Long Beach reached their design capacities .
"By 1962, traffic volumes had reached the possible capacity at numerous intersections on
the major east-west arterials of Long Beach. 11
"Areas currently experiencing the most serious congestion problems are found near the
westerly and easterly city limits where the roadway capacities of thefew available arterials
are not sufficient to handle the morning and afternoon peak surges of traffic
."
A Study of Possible Traffic Control and Roadway Improvements on East West Arteriala
1963 Engineering Department Traffic Engineering Division City of Long Beach
In the 1970's The City's Traffic Engineering Department considered two roadway changes :
The Pacific Coast Freeway Alignment
East-West Connector (Livlngston-Nieto-Colorado-Loynes)
, Rae jtic Coast Freeway Study City ofLonr Beach1971
The Pacific Coast Freeway Alignment -The proposed Pacific Coast Freeway
Alignment started at the 22 Freeway and headed parallel to Loynes and
Colorado up Appian (next to the marina) along 10 ei (near Recreation Park),
down 1 & through the Rose Park neighborhood and along Anaheim westward
to the Pacific Coast Highway and the 710 Freeway .
East-West Connector (Livingston-Nieto-Colorado-Loynes)- The East-West Connector directed
traffic off of 2"d Street onto residential streets from Livingston to Nieto to Colorado to Loynes to the
405/22/605 freeway. The roposed traffic flow on Colorado (residential street) would have exceeded
the peak hour traffic on 2"street in Belmont Shore.
Both proposals were met with disapproval from Long Beach residents and the roadways were never built .
RTC-1187
41
In the1980's both the South-East Area Plan (SEADIP) and the Local Coastal Plan (LCP)
recommended limited development density because of traffic congestion on East-West arterials and the
resulting increased traffic volume and speeding on nearby residential streets.
"Besides constraints imposed by, the natural environment, there are a number ofplanning constraints
which also must be addressed Traffic considerations are prime among these. The highway-access
advantages cited above also have the distinct disadvantages offorcing large volumes of traffic through
the area, primarily between Orange County residential commuters and Long Beach employment and
educational centers.
Traffic congestion thus imposes a constraint on development density ."
South-East Area Development And Improvement Plan (SEADIP) 1977
"A primary objective is the prevention oftraffic intrusion into residential
neighborhoods and the elimination of east/west corridors, while
improving access to the downtown area and the coastline ."
"Increased auto circulation in the coastal zone is discouraged by this program
because (1) It would not provide increased access to coastal resources; (2) it
would have an adverse impact on thefragile coastal neighborhoods; and (3)
there is little unused capacity available in the street system. "
Local Coastal Program (LCP)
Adopted by the Long Beach Planning Commission-December 20 . 1979
Adopted by the Long Beach City Council-February 12 .1980
Certified by the California Coastal Commission-July 22 . 1980
In the 1990's the City approved an updated Transportation Plan which included the following
policies"Policy 1- Keep through traffic out ofneighborhoods by creating incentives for directing such traffic
onto regional corridors and major arterial streets, and disincentives for use of local and collector
streets.
Policy 2- Make major capital improvements to the preferred routes . State routes should be given first
priority for carrying increasing tra c. Specfically, Pacific Coast highway and the 405 Freeway should
be emphasized over Ocean Blvd.,
and Anaheim Streets for carrying East-West trafflc .
Transportation Element City of Long Beach 1991
Major proposed improvements included grade separation at the PCH Traffic Circle and also at Ocean
and Alamitos .
RTC-1188
In 1995 The Neighborhood Traffic aiid Parking Mitigation Program was initiated by
Mayor O'Neil and the City Council in response to public comments on the Transportation Element of
the City of Long Beach General Plan .
The City developed a Neighborhood Traffic and Parking Mitigation Program for the Belmont Heights
Neighborhoods. The City commissioned a traffic study to identify street design, speeding, and volume
problems on Belmont Heights residential streets . 9,300 written surveys were sent out to Belmont
Heights households and 56% of the respondents answered that there were serious traffic problems on
their street. Common complaints were high speeds, volume, traffic noise, reckless drivers, and crosstown cut-through traffic .
The Traffic Consultant recommended numerous roadway improvements such as speed humps and four
way stop signs . Some of the traffic calming measures planned were :
Speed Humps•
3"d Street between Prospect & Qulncy Avenue, and Saint Joseph and Argonne (Not Installed)
•
Colorado Street between Prospect and Roycrqft Avenue (Not Installed)
•
3"' Street between Euclid and Grand Avenues, and Bennett and Xim eno Avenues (Not Installed)
•
3" d Street between Belmont and Rosswell Avenues (Not Installed)
•
Park Avenue between 5`" and 6 h Streets (Not Installed)
•
Termino Avenue between 5m & 6h Streets (Not Installed)
Four-way Stop Sips•
A . Termino Avenue at Yista Street (Installed)
•
B. Grand at
(Installed ?)
•
C. Ximeno Avenue at Yista Street (Not Installed)
•
D. 3"' Street at Roswell Avenue (Installed)
e
Neighborhood Traffic & Parking Mitigation Program for the Belmont Heights Neighborhood
City of LB Planning & Engineering Departments 1996
In 1995 the Mayor launched the Long Beach Traffic Safety Initiative.
"Long Beach's traffic safety initiative is reflective of our ongoing efforts to streamline internal
processes, Improve of ciencies and productivity and, most importantly, respond to the needs of our
community." Mayor O'Neill
At that time the City's Traffic Engineering Department was handling increasing resident complaints
about traffic problems with a staff level of 30-50% of comparable departments in other cities. To
handle the work load the Transportation Planning Staff was combined with Traffic Engineering .
As of result of the reorganization of the Traffic Department and the City's real estate downturn in the
1990's, the City's Traffic Model was not kept up to date .
Most residential traffic calming projects were abandoned .
RTC-1189
In 2007 The City's Traffic Engineering Department is still understaffed by more than
50% . The City has not fulfilled the roadway improvement goals of the 1991 Transportation
Plan, the traffic calming plans from the late 90's were not completed, and as a result
speeding and congestion on residential streets has worsened .
The number of accidents on many older residential streets is three
to four times the expected statewide accident rate . Vehicle speeds
on numerous residential streets exceed nearby arterial roads . The
traffic volumes on residential streets such as Cherry, Junipero,
Ximeno, and Park Avenue are 60% above the maximum design
capacity standard used by other urban cities .
Despite the obvious public safety problems on Long Beach's residential streets, the City has
no traffic calming program or allocated budget to solve these problems .
In recent years Long Beach has approved or is in the process of finalizing approval of
projects in Downtown, at the Douglas Aircraft site, and in the South-East Area (SEADIP)
that greatly increase the density of this congested coastal area .
These new developments are concentrated at either end of the Long Beadh East-West
arterial roadway network . Long Beach traffic volumes exceeded the design of most EastWest arterial roads decades ago and the congestion continues to increase .
The City does not have a comprehensive transportation plan which can show that Long
Beach's existing roadway network can accommodate near term and future traffic demand
without having a devastating impact on neighborhood traffic safety and quality of life for the
residents.
RTC-1190
2 . Why the Seaport Marina Project should not be approved .
Traffic! The Seaport Marina project approval requires amendments to Long Beach's Local Coast
Program (LCP), the General Plan, and South-East Area Development Improvement Plan (SEADIP) .
The project proposes to replace a small hotel with 425 residential condominiums and 170,000 square
feet of retail space . As stated earlier in this document, both the SEADIP and LCP plans recommended
limited development density because of traffic congestion on East-West arterials and the resulting
increased traffic volume and speeding on nearby residential streets .
Has traffic congestion in the SEADIP area improved so much over the last 30 years that high
density development can now be accommodated? The Average Daily Traffic on roads in the
SEADIP area has grown 40% over the last 30 years . The traffic volume increases on major arterials are
shown below on the original 1975 SEADIP map with 2005 traffic volume increases shown overlaid in
red . Roads which were determined by the City's Traffic Engineering Department to be at their design
capacity in 1963 have become severely congested in 2007. Resident's concerns about congestion,
pollution, noise, traffic safety and a decline in the area's quality of life are well founded .
400
0200
SEADIP
0,PO'
+21 % 10
1975 DAILY TRAFFIC
LEGEND
NUMBER OF VEHICLES PER DAY 0,000
Increase Average Daily Traffic
(ADT) 1975-2005
o#fl
Peak Volumes See Table Below For Traffic Volume Sources
RTC-1191
Cumulative City Growth
The Seaport Marina EIR traffic analysis uses a constant 1% growth factor for all study intersections .
Over the last 30 years the Average Daily Traffic on the SEADIP roads has grown at +1 .33% per year .
The City has stated that the 1 % growth factor is intended to represent a conservative cumulative growth
estimate from future or planned developments near the project site . Below are the average daily
2nd
Street, Westminster, Marina
traffic volumes between 1975 and 2005 for 7 th street, Bellflower, PCH,
Drive, Loynes, and Studebaker Road . The table below shows that a single 1% growth factor is neither
conservative nor accurate .
Area-SEADIP
1975
ADT
%Change per
1997
ADT
%Change Per
71 West of PCH
30,0001
47,8003
50,0004
year
Yew
1975-2005
1997-2005 (8
(30yrs)yrs)
+1 .2%
+2.2%
7e East of PCH
40,000 1
57,8003,59,620 6
60,0004
+1 .6%
0
25,0004
-0.1%
+3%
0
NA
+1 .1%
+3.8%
+1 .40
0%
Bellflower North of 7"'
29,000 1
20,000 5
BeIHlower South of 7t^
5,000 1
5,204 5
PCH North of Loynes
30,000 1
30,6125
PCH North of 2nd
32,000 1
44,5185
PCH South of 2nd
27,000 1
37,820 Tues2
23,3003
40,6003
40,0004
45,0005
44,500 3
41,0005
+2.5%
+4.4%
40,1003
45,0004
+0.7%
+1 .7%-+2 .4%
29,8003
40,0004
+1 .4%
+8 .6%-+2 .5%
0
0
11,0004
0
0
8,0003
9,4408
+12 .3%-+7 .8%
-2 .6%
5,9227
7,3678
44,564 Fri 2
39,321 Sat 2
34,581 Sun2
Average
39,071
2nd West of PCH
37,0001
39,2502
45,8745
41,3855
2nd East of PCH (Westminister)
2nd East of Studebaker
28,000 1
33,3502
20,000 1
19,7003
Marina South of 2nd
10,000 1
9,000 2
Loynes (PCH-Studebaker)
4,0001
11,380 5
Loynes (Belflower-PCH)
Studebaker North of 2nd
Studebaker North of Loynes
24,000 1
36,4003
40,0004
4,000 1
30,5003
35,0004
+6%
+2 .6%
NA
+35%
NA
Source1- 1975 SEADIP, 2- 1997 Market Center (Wild Oats), 3-2001 City of LB Flow Map, 4-2005 Seaport Marina EIR, 5- 1998/1997 Traffic
Count, 6- 2003 Traffic Count, 7- 2000 Traffic Count, 8- 2005 Traffic Count
RTC-1192
Traffic Bottlenecks- In 1963 the City's Traffic Engineering Dept . recognized the traffic funneling
effect on East-West arterial roads including 7 th Street, PCH, Ocean Boulevard, and Anaheim .
The figure below shows the City's 1964 cumulative 4% growth trend and the actual percentage
growth on these roads . It is reasonable to expect that new high density growth downtown will
similarly effect these roads .
I
I
I
COMPARI6ON B&TWEEN
LONG BEACH AREA
4 PERCENT . TRAFFIC GROWTH TRENO
180%
ACTUAL, TRAFFIC GROWTHS
IN
170
AILTRoPOUTAM
1953-1962
160
W 130
U
Z 120
N
Ito
U
Q too%
$ =STUDY
I--
go
Z
80
W
ZA
70
;5
W
U
Z
~-
e0
th
50%
N
S"tRfE7 : %-
MI.~.t OOrtl!P .}K!~
I-
Z
W
U
CLI
W
a-
4 'W,f2 4 PEAU
uSM al TN~s -
40
TRAP
30
to
to
0
K50
81
53
54
55
56
57
se
59
60
61
62
YEAR
ReferenceA Study of Possible Traffic Control & Roadway Improvements on
East-West Arterial-Engineering Dept. . Traffic Engineering City of LB 1963
RTC-1193
The Seaport Marina traffic analysis is inadequate .
Traffic counts from the Seaport Marina (2005), Home Depot (2004), and the Market Center (Wild Oats
1997) EIR traffic analyses were used to calculate an estimate of the cumulative traffic growth at the
intersection of PCH & 2~d
at peak hours .
As you can see from table below, a 1% factor does not accurately estimate futuree intersection conditions .
Even more concerning is that if one looks at the intersection counts between year 2004 and 2005 the
numbers increase by as much as 82% or drop by as much as 24% . The wide swings in traffic counts
make any analysis using a growth factor of +1% and two decimal fractional-LOS/mitigation evaluations
meaningless.
2nd ED
Through
2nd E8
Turn N
328/1281
43/377
2nd ED 2nd WB
Turn S
Through
PCH NB
Through
2nd WB 2nd WS
TumN
Turn S
PCHNB
Turn W
PCHNB PCHSB
: Turn E
Through
PCHSB PCHSB
Turn W
Turn E
10/359
851543
208/299
79/482
114/222
Seaport
Marina FEIR
71/379
10/1325
68/215
1229/1037 33/366
0/1331
2005
rowth 1%
9/438
%Change
1 year
Seaport
Marina/
Home
Depot
Oate
1997
19% am
-2% pm
1240/1239
33% am 0 am
-24% pm 13%pm
/477 37/350
20
1150/.1024
168/271
65% am
44% pm
0 am
1% pm
33% am 13%am +1%am 47% am
13%pm +8% pm 0 pm 47% pm
76/1132
78/231
184/389
1700/749
025/1169
97/243
14/437
1831/851
21/261 24/1464
4%am +82%am
13%pm +35%pm
48/383
129/271
155/403
135/285
Market
ter
2000 with
P
(1 .67%
Growth)
1302/1301
73/368
7/575
18/427
61/300
/1609
ctual
005/1997
%per year
Existinq no
project
+1% am
0 /o pm
1% am +7% am -1% am
1 % pm +2% pm
3% pm
-7% am +10%am -5% am
+1% pm -2% pm
-5% pm
Source- Seaport Marln EIR 2006, Home Depot EIR 2005, Market Center EIR 1997
RTC-1194
0% am 0% am +11 % am
+1 % pm +5% pm 1 % am
3% am +8% am
5% pm +1% pm
The average yearly percentage peak hour traffic intersection movements was calculated using the 1997
and 2005 traffic counts . Using the Seaport Marina Traffic analysis methodology, all of intersection's
movement % growth should have been 1% instead of the % growth numbers shown below .
PCH & 2nd Peak Hour Traffic
Growth-1997-2005
PCH .4 2ND A .M .
Volume Change
per year (1997-2005)
PCH & 2ND P.M .
% Volume Change
per year (1997-2005)
Growth for each lane movement at PCH @2n Street
RTC-1195
a
N O~
m n
1.
L
1
L
7
0 Stvdebaker Rd/SR-22 W8 Raw
QStudebaker Rd/SR-22 E8 Ramps
.o an
.1j
2461242-1
56/68 --j
-
P3
Q
Studebaker RdIAES
PkmtDriveway
N O
rn
u-N
J
N
07
0
Studebaker RdILoyrles Dr
L 392/433
•- 615/670
1353/1202 -!
483/468-
2022097 152/212-i
s
0 S idebaker it ii?nd St
i t
0
t-585/438
-1845/21 19
f- 016
-127/351
F 2091474
-qtr
-
I t
r
ROB N
N
0
rn
M
Q
Q~N~
ar .
m N
-11L28/31
177/203-•..
1121103
N
Pacvfio Coast fhvy/71h St
1-1118
2132
;- 6/71
--itr
n
Q PaeiYc Coast Hoy/BeIlfower BMd
W
70151
f- 130/322
j - 93/185
•
tr
v o m
0 Pacific Coast HwylLoynes
Dr
t-24150
246/616
04
F
LEGEND
26/65 t
29$1303 -+
12/27
-i
-ifr
ANY -AM/PM Peak Hour Volume
N ~ N
N
Q Pacific Coav4My/2nd St
Q Pack Caast Mvy/SM1ebakerRd
® 8ixbyVllage
Rd/Loynes Dr
FIGURE 4
Long Beach Home Depot
Existing &M . and P .M . Peak Hour Traffic Volumes
RTC-1196
I
City of Long Beach
Seaport Marina Project -- Traffic Impact Analysis
0
V9 `„"
!178(739)
-1263(915)
c7 (21)
4
135(110)--#'
(0t
27 (20)-1
~^
„
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4A
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a
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RTC-1199
City of Long Reach
Seaport Marina Project -- Traffic Impact Analysis
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Meyer, Mohaddes Associates
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Volum
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Traffic Volumess
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FUTURE (2CM0) TRAFFIC VOURE8
WITHOUT
PROJECT P11 PEAK HOUR (2003)
RTC-1201
x-a~ae-o
CRAIN & AS50 Z TES
nro°n+sa
*+w~„rds •r aaeew~s
To determine the growth at PCH/7 t' the Douglas Park HR traffic analysis peak traffic, volumes were
used . The same methodology was used to determine what the existing & projected peak traffic
volumes % increases are at PCH & 7 h. The Seaport Marina (2005), Home Depot (2004) and Douglas
Park (2003) EIR peak intersection volumes are tabulated below . The spread on the intersection
movements was so large that it became obvious that the existing traffic counts in no way followed a
steady 1 % per year growth trend.
7th ES 7th ES 7th ES
Through Turn N Turn S
Seaport
Marina
FEIR
Existing
Oct 2005
1969/17460
7th WS
Through
213/164 1614/1682
7th WB
Turn N
7th WO PCH NB PCHSB
Turn S Through Turn W
PCHSB
Turn E
PCHSB
PCHSB PCHSB
Through Turn W Turn E
497/454
0
1177/860 8/22
8/22
133/227
4/15
371/583
,
Homo
Depot
2022/20970
152/212 1845/211
585/438
0
1297/893
20/0
125/193
688/1191
1278/16290
1801/144 1460/1629
542/490
0
1281/709
1220
346/543
689/1199
1220
34 /543
1436/1881 0
118/188
1531/1723
542/522
0 1281/960
12/20
350/543
1025/1279
1220
350/543
1531/17230
118/188
1531/1723
542/522
0
350/543 1063/1380
1220
350/543
415/652
FEIR
Jan . 2004
Pacific
(Douglas
Park)
Douglas
Park
FEIR
2020
Projected
Based on
(Existing
2003)
Douglas
Park 2020
with
project
1378/1011 12/20
The Seaport Marina EIR states that the traffic analysis conservatively uses October 2005 counts which
were 14% (A.M.) and 2% (P .M .) higher than the July 2005 counts? If these numbers are conservative
why does the Home Depot FEIR (January 2004) show higher peak counts at the same intersection?
Why has the existing traffic at PCH/7 t lessened in 1 year rather than gone up 1 .3% as predicted in the
Home Depot EIR? Why does the Douglas Park EIR predict year 2020 traffic at PCH & 7th which is
much lower than the current volumes in the year 2005? The City uses a single % growth factor that
has been changing [1 .67% (1997), 1 .3% (2004), and 1 % (2005)] depending on the project . The City's
amended SCAG traffic modeling for Douglas Park does not even make sense . According to the
Douglas Park EIR traffic analysis- Does the City really believe that traffic is going to decrease by 25%
in 15 years?
RTC-1202
Planned Projects-Downtown, Douglas Park & SEADIP 2007
The Seaport Marina EIR traffic analysis states that the cumulative impact of city growth will be 1% and
ignores the addition of 175,500 new vehicles that will be added to coastal Long Beach roadways from
planned or proposed developments .
The current Long Beach Transportation Plan clearly states the following :
"All streets within the City form a network which is a system. Any changes being made to one street
either byincreasing or reducing Its tragic capacity, will have an impact on the level of traffic on neg&
."
streets Sometimes such an effect can even be measured on streets which are located miles away
The City's use of spot traffic mitigation such as additional lanes or proposed "go- arounds" to offload
intersection volume/capacity ratios (LOS) fails to address the obvious cumulative traffic impact . The
175,500 additional vehicles added to our city streets do not just disappear at the edge of the project's
traffic analysis . The traffic stream from all these projects will funnel down to know bottlenecks like
PCH/7 h and PCH/2"d or take a path of lesser resistance through older residential neighborhoods .
All traffic impacts from the Downtown Developments, Douglas Park, and the SEADIP 2007 revisions
are not included in the Seaport Marina EIR .
Downtown Developments- +72,722 Vehicles per Day
1115
-1
J
Jll~
11:1
2195 Apartments, 4062 condominiums, 475, 600 square ft . of Retail
space, and 24,000 square ft of restaurant space have been built or
approved for Downtown Long Beach . The new developments will result in the addition of
72,722 vehicle
trips per day . Using the SCAG 2030 regional model assignment included in the Shoreline
EIR, 10% of vehicles will use Ocean Blvd, 2% will use Broadway, 2% will use 4 th Street,
and 10% will'use 7 d' Street.
The increase in traffic volume on nearby streets from downtown developments are as
follows :
76 Street (East-West) - 7272 vehicles per day or a +25% in total volume at 7th/Alamitos.
At 7a'/PCH (50,000 vehicles a day) traffic would increase by 15% .
The impact on East-West residential streets is as follows :
Ocean Blvd. - 7272 Vehicles per day or a +21% increase in total volume
Broadway - 1454 Vehicles per day or a + 10% increase In total volume
4`" Street - 1454 Vehicles per day or a +12% increase in total volume.
If one assumes that all vehicles traveling on Broadway/Ocean are going to the freeway or to the shore this
would result in an increase at PCH/2~ d (40,000 ADT) of +22% on 2°d street through Belmont Shore .
RTC-1203
Increases in Downtown cross-town traffic on Ocean/2 d , Broadway and 4d' street will flow out to NorthSouth residential streets such as Cherry, Orange, Junipero, Ximeno and Park Avenue . It is disconcerting
given the known congestion, speeds, and high accident rates on nearby residential streets that the City has
not done any traffic analysis or planned mitigation on any streets east of Alamitos .
After years of transportation planning/traffic calming studies and Council promises, the City has
chosen to ignore the obvious negative impact downtown traffic will have on residential neighborhoods .
"A primary objective is the prevention of traffic intrusion into residential
neighborhoods and the elimination of east/west corridors, while
improving access to the downtown area and the coastline,"
"Increased auto circulation in the coastal zone Is discouraged by this program
because (1) it would not provide increased access to coastal resources ; (2) it
would have an adverse impact on the fragile coastal neighborhoods ; and (3)
there is little unused capacity available in the street system ."
Local Coastal Program (LCRAdonted by the Long BtUh Planning Comma sion-
mber 20 .979
Adooted bythe Long Beach City Council-February 12 . 1980,
Certified by the California Coastal Commission-July 22 .1980
The City's downtown traffic analysis projects that 17,452 additional vehicles from
downtown will be added daily to East-West streets, yet the added congestion on project
intersections such as PCH/7 or PCH/2 "d have not been accounted for in the
Seaport Marina EIR Traffic analysis .
Do4alas Park- +56,000 Vehicles Per day
This development project's plans consist of 3 million square feet of industrial
work space, 255 single family residential homes, 1220 apartments, 1025
condominiums, 150,000 square feet of retail space and a 400 room hotel .
The 56,000 vehicles per day created by the Douglas Park project also assume an overly optimistic 20%
peak hour trip reduction factor, assuming 20% of workers will carpool or use public transportation . None
of the Douglas Park peak hour trips were added to the Seaport Marina EIR traffic analysis .
RTC-1204
SEADIP 2007 Revisions- 47 .000 Vehicles per day
The SEADIP 2007 revision task force has so far avoided any discussion as to the traffic
impact of the proposed density and use changes in their recommendations.
An estimate of the traffic impact was made using the SEADIP map provided at the April 2007
Planning Commission meeting and standard distribution factors . This estimate shows that the revised
SEADIP plan will increase traffic by 47,000 Vehicles per day .
The SEADIP 2007 Revision traffic impact was made using the following assumptions :
Area I (Studebaker/Lones) 3-6 Story Small Lot Homes
4,000 squ . Ft lots = 55 homes (assumes 3 acres)
Trip Generation 10 per home x 55 = 330 VPH
Area 2 (PCH/Loynes) 3-6 Story Condos
1,000 units/acre- 1670 condos (16 .7 acres)
1670 condos x Trip Generation 6 per condo= 10,000 VPD
Area 3 (Marina Pacifica) 3-6 Story Mixed Use Condos
Used same ratio as Seaport marina Project minus existing Shopping Center Usage
21 .3 acres/10.0 (Seaport Marina Acre) x 10,000 BPD (Seaport Marina VPD) = 20,000 VPD
20,000 -10,000 (Existing Shopping Center Usage)==10,000 VPD
Area 4 Albertson/HoWWs Hut (No Change)
Area 5 3 .6 Story Hotel
11 Acres x Trip Generation 100 per acre-1100
1100-100 (Existing Seaport Hotel Use) =1000 VPD
Area 6 3 Story Retail
6 .1 acres x Trip Generation 320 per acre 1952 VPD
Area 7- 3-6 Story Entertainment Retail Shopping Center
28 acres x 720 Trips per acre-2272 VPD
Area 8 Office of Retail (assume Retails)
7 .1 acres x 320 Trips per acre= 2272 VPD
Area 9 TPB Not Included
Area 101 Story Retail
2 .3 acres x 320 Trips per acre =1472 VPD
Area i i Not Included
Area 12 Not Included
Area 13 Light Industrial
10 acres (assumed) x Trip Generation 120 per acre =1200 VPD
Estimated Impact from SEADIP Revision if actualized would an increase of 47,000 Vehicles per
daily
The Seaport Marina traffic analysis did not include any adjustment for growth due to the SEADIP 2007
increases in densities and changes to land usage .
RTC-1205
Population Increases From New Developments
Long Beach's population isexpected to grow 25,280 between 2010 and 2020 .
Douglas Park, Downtown Developments, and the April SEADIP 2007 revision would add as many as
1 11 . 300 new hApips to the area. Assuming that only 1 .5 people will reside at each new dwelling,
17,000 people (65% of Long Beach's total population increase) will be added to already congested
coastal South-Eastern Long Beach roadways . Again no accounting has been made in the Seaport
Marina traffic analysis of the cumulative traffic impact of Douglas Park, Downtown Developments,
or the proposed SEADIP 2007 revisions and associated growth in population .
Employment Growth- SCAG predicts that there 12,000 new jobs will be created
'
between 2010 to 2025 . (2010-2075,000, 2015-213,900, 2020-225,900) . Douglas
Park is expected to bring 11,000 new jobs to the project site . These Douglas Park
jobs will account for 92% of all job growth in Long Beach . The Seaport Marina project does not
address the additional 33,000 additional trips brought into the South-Eastern area of Long Beach by
workers at Douglas Park .
,
RTC-1206
Boom & Bust Transportation Planning
Traffic growth in Long Beach has been driven by a combination of Long Beach/Los Angeles population
growth, increasing enrollment at Cal State Long Beach, and boom and bust employment at the Naval
Station/Shipyards, Douglas Aircraft, and Rockwell Space . The majority of Long Beach's employers,
education centers, and the City's high density housing are located along the City's East-West City
corridors.
In 1977 the SEAM plan emphasized roadway limitations for growth on the South-East side of Long
Beach .
"Besides constraints imposed by the natural environment, there are a number ofplanning
constraints which also must be addressed. Traffic considerations are prime among these . The
highway-access advantages cited above also have the distinct disadvantages offorcing large
volumes of traffic through the area, primarily between Orange County residential commuters and
Long Beach employment and educational centers. Traffic congestion thus imposes a constraint
on development density ."
South-East Area Development And Improvement Plan (SEADIP) 1977
In the 1940's the waterfront created thousands of WWII jobs at the
Naval Shipyards and Naval Station at the port . In the 1960's an
aerospace boom at both Douglas Aircraft and Rockwell brought
1,000s of jobs into Long Beach .
The war effort and the aerospace industry created temporary
booms in employment followed by sudden deep layoffs . In the
early 1990's Douglas Aircraft employment peaked at
approximately 52,000 workers with the majority located at the
Lakewood Blvd . plant . By 1995 Long Beach had lost 4000 jobs
at the Naval Shipyard, 27,500 jobs at the Naval Station, 1,000 jobs from the LA riots, and another 25,000
jobs at Douglas Aircraft . Since 1995 Douglas Aircraft has lost another 23,000 jobs and employment at
the C17 facility currently is about 3800 employees .
Enrollment at Cal State Long Beach was 20,000 in the 1960's, grew to about 30,000 in 1973, and in 2003
enrollment peaked at 35,000 but is expected to grow to 40,000 over the next 10 years .
When jobs and real estate growth numbers were booming, plans were made for roadway infrastructure
improvements . But by the time the studies and plans were finished, the jobs vanished along with the
urgency and funding to plan for Long Beach's future .
RTC-1207
The Seaport Marina EIR traffic analysis does not account for changes in directional
distributions as jobs move back into Douglas Park or as downtown residents head to jobs in
Orange County.
Orange County Jobs- In the 1990's peak hour job traffic was heading east leaving the City at
the same time residents on the South-East side were returning westward through PCH/2 °d and
PCH/7th . The Seaport Marina EIR does not consider that when Downtown is fully built out with
2195 new apartments and 4062 new condominiums that many of these new Long Beach residents
will be also heading eastward to jobs in Orange County and adding to existing South-Eastside
traffic going to the 405/22/605 freeways in the morning and evenings .
Douglas Park Jobs- The Seaport Marina EIR traffic analysis does not account for any traffic
impact of the 11,000 new jobs at Douglas Park .
Cal State Long Beach- The Seaport Marina EIR traffic analysis does not account for any
planned growth in enrollment (+10,000) at the University,
RTC-1208
Congestion and Residential Street Cut-Through Traffic
For the last 40 years Long Beach Planning documents mentioned the problem of cross-town traffic
using older residential streets as alternate routes through the City .
"A primary objective is the prevention of traffic intrusion into residential
neighborhoods and the elimination of east/west corridors, while
improving access to the downtown area and the coastline ."
Long Beach Coastal Program
The current Transportation Plan (1992) states that
"The City has a grid pattern that is typical of the greater Los Angeles Region
The grid
system is quite efficient in its inherent capability to move vehicular traffic, and is conductive
to systematic progression of traffic signals in many directions . However such a system also
allows traffic to utilize local neighborhood streets in lieu of congested arterials . This is
especially true in areas of the City where arterial streets are inadequate or ill-defined, as in the
areas south of Anaheim Street."
"This plan seeks to accommodate future traffic demand without affecting residential
neighborhoods. This is to be accomplished by a two-fold strategy which : (1) moves traffic to
major streets and highways by making physical and operation improvements which will allow
them to carry more traffic without bottlenecks ; and (2) diverts traffic from local residential
streets through traffic mitigation and parking program developed in cooperation with
the neighborhood groups ."
The Planning Commission approved the Seaport Marina project with unmitigated significant impacts
(congestion) at 7th Street & Park Avenue, 7th Street & Pacific Coast Highway, 2nd Street & Bay
Shore Avenue, Pacific Coast Highway & Loynes Drive and at 2nd Street & Pacific Coast Highway .
While the Seaport Marina EIR acknowledges significant project congestion at all nearby arterial
intersections, the EIR avoids having to provide residential street traffic mitigation by simply denying
the traffic impact on the Belmont Heights, Alamitos Heights, and Belmont Shores neighborhoods .
Adding to neighborhood traffic congestion, the City has not planned any downtown traffic mitigation
for residential streets east of Alamitos and is allowing traffic to flow unimpeded east to west through
our neighborhoods using Ocean, Broadway and 4t' street .
Both the Home Depot and Seaport Marina EIR traffic analyses fail to provide any estimates of
residential street impact from these projects. A detailed list of concerns about Park Avenue &
Belmont Heights was included in a letter in the Seaport Marina appeal to the City Council .
RTC-1209
The Seaport Marina EIR claims that there will be no cross-town cut through traffic on Belmont
Heights/Belmont Shore residential streets even though there is little mileage difference between
the arterial road route (7 t'@Park-PCH-2 fld S`teet) and the residential street route (Park@7th-BroadwayBayshore-2"d PCH) . A timed study of the two routes at today's rush hour traffic shows that there is
little difference in travel time or mileage . Given the increased congestion at the unmitigated
intersections it is very likely that more drivers would choose to use Belmont Heights/Belmont Shore
residential streets as a cut-through to the project site .
Neighborhood Speeding- As you can see from the map below nearly all drivers are exceeding the
speed limit by a large margin . As arterial roadways become more congested and wait times at lights
become longer, residential streets become the fastest route for cross-town traffic . Traffic speeds on
some residential streets are now higher than adjacent arterials .
Neighborhood Speeding
% Over Speed Limit
Used peak 85% speed from Traffic Surveys
RTC-1210
Land Access and Traffic Volumes- Traffic volumes on residential streets in Belmont
Heights/Alamitos Heights/Belmont Shores have exceed their design capacities . The chart below
shows land access versus traffic volume & speed .
Low
Vehicular Mobility
Future Major Arterial
Ocean
Wended daily traffic volume
ore than -30' 000 cars per day
(on" to U%drigoort)
2nd St.
(E of Lhringston)
nded daily traffic volume
-to 30,000 cars per day
Future Minor Arterial
(Partial List)
calTnus guide ines
Most were
WW emn kcal bus routs and prorrlde
onttnulty
tttr a.community
cy but not penetrate
Residential
f oliector Sheets!
Park Avenue
Nieto (was Local)
Ximeno
Appian
Eliot
Colorado
Termino
Obisbo
Loynes
Livingston
Eliot
Temple
Junipero
Broadway
Ocean oftswo w 72 a,
slate tat artncial roads
I
Nrs*ghborhood,
Cofullm cxal
identifiable nai0itborhoods "
_and Indu +-iL
Collectors
I
-Intended daily traffic volume
day
O to 00 , s e
, 1
High'
Low
Land Access --Versus Street -Class 'icat on
from MSHTG-Go
Source . Curve a
Traffic Vbhzrne s ti m 1991 LS TW1
c Design of Ktghway & Street
n Plan
Residents are
sitting duck
Increased trc
exposes resi
to more accii
RTC-1211
Home Owner Land Access
Park Avenue- The average daily volume on Park Avenue (between 4d'-& 7di) is 13,722 vehicles per . day.
1131 cars per hour travel past homes durinimorning rush hour. There arc 19 .4 cars per minute traveling
at an average speed of 39 mph, I car passes every 3 .09 seconds . A car,needs 186 feet to stop Jf the
driver is paying attention .
The City of Long . Beach has no volume limits as to how much traffic can be driven through two lane
residential streets . The only requirement is that a traffic study maybe-re quired ;if the project -adds-50
peak trips in an hour or 500 daily drips or if there is a "safety issue" .
Traffic on Park Avenue (between 4 ''& 7 th) has increased 17% in the last 6 .y€ars (1995-2001) at aerate of
4.88% per year between 1999 and 2001 . The~City recently installed a left hand turn arrow onto Park off
of 7`h street which is now allowing 4 or 5 additional cars south-bound onto Park at every light cycle . It
appears that o f loading arterials and enhancing traffic flow, on 7t. street is more important than a
homeowner's safety-in accessing their property .
Accident Rates-As more traffic moves through residential streets the accident danger to residents
increases .
The City prefers to use a measure of accidents per million miles traveled to compare the number .of
accidents to a statewide expected rate : While this is a good measure for an arterial road, the danger to
residents should be measured by the number of accidents per mile . As traffic volumes increase the
number of accidents can increase without changing the actual accident}rate ratio . This ratio
underestimates the impact on residents' safety when the residential street traffic 'volume is increased .
Residents are sitting ducks and are exposed to more danger statistically than
through . traffic, Given the high volume of traffic on T d near Naples, -an estimate of
138 accidents per mile (69 Total Accidents per year) may be OK as it is 18% below the
expected accident rate . At Park near 7th residents are exposed to 120 accidents per mile
(36 per year) or 361% higher than the statewide expected accident rate--all in a 3 block long roadway in
front of their homes.
RTC-1212
CALIFORNIA : : : : :
: : : . :STATE : .
:'
: : : : UHIVER$
;
: : : : : : : :LONG ' : : : : : :
BEAC:II :
: : : : : : : : : :U:$. :VETERANS
: : : : : : : : :ADMtNIBTRATiO+
Accidents per mile (1 year)
Peak Year Total Accidents/Segment Length
RTC-1213
Street Design Capacities- The City of Long Beach has no standards for level of service for residential
streets. San Diego uses the following standards and if we use their stand for Long Beach we get a very
poor report card .
ROADWAY CLASS4FICATI3NS, LEVELS OF SERVICE (LOS)
AND AVERAGE DAILY TRAFFIC (ADT)
LEGEND:
.
Curb to curb width (Isatjlright of way width
: b= W upon ills CI of San Diego 'Street Design
Manual and ocher Paisdic Ions o fhtn the San Diego region,
Approximate reocmrw4od ADT based upon the city of Son Diego SW" Design Manual
NOTE&:
t.
The volumes and the average a
planning geideline.
level of service leased above are only l tendec as a general
2. Levels of - ssrvloe are not applied to reeldenaal streets atrce Owrr primary purpose is to serve
abutting iota, not carry through traffic . Levels of service normally apply to roads carry" throug
traffic between maids tip generators and attracitors .
RTC-1214
Long Beach's residential streets are handing traffic volumes which exceed their maximum design
capacity by over 60% .
Residential Collector
Street Level of Service
Level of Service/ Design Capacity
RTC-1215
Summary:
I want the City to reject the Seaport Marina Development because :
•
The Seaport Marina EIR traffic analysis is woefully inadequate .
•
The City needs to develop a comprehensive traffic model for the entire city which takes into
account ALL proposed and or/planned developments . Approving each project independently
without looking at the ACTUAL cumulative effects of these projects but instead plugging in what
this study shows to be a wildly inaccurate 1% growth factor is a recipe for disaster .
•
The City's use of spot traffic mitigation such as additional lanes or proposed "go-arounds" to offload intersection volume/capacity ratios (LOS) fails to address the obvious cumulative increase in
traffic on nearby streets . Long Beach residents deserve better .
•
The City needs a comprehensive plan for development that includes a plan and funding for traffic
mitigation in residential neighborhoods . The City never fulfilled their promise from the early
1990's to improve safety, lower speeds and to find a way to keep cut through traffic out of our
residential neighborhoods . And now developers are asking the City to allow several new projects
that will severely impact these same neighborhoods without even a mention of this potentially
devastating impact .
•
The City has left our citizens out of the decision making process for Downtown development, the
Seaport Marina project, Home Depot and more recently the SEADIP plan which is being hurriedly
revised behind closed doors with little input from residents . The SEADIP committee members
who meet behind these closed doors have limited their discussions with residents to a few minutes
with little or no dialogue .. This is why traffic impact was not even CONSIDERED . When asked
where the 47,000 additional cars would go, one of the SEADIP committee members stated that
"mitigation will be left up to the developers." Again, this is a recipe for disaster!
•
City planning should not be left in the hands of developers whose interest may be short term and
profit motivated . The City Council and the Planning Department should look out for the longterm well being of our citizens .
Please vote NO on the Seaport Marina development!
RTC-1216
Final Environmental Impact Report
October 2011
Letter 170
Commenter:
Kerrie Aley
Date:
April 25, 2011
Response 170.1
The commenter states that comments on the original DEIR have not been addressed. The
original comment letter has been included in the public record for the project. However, per
Section 15088.5(f)(1) of the CEQA Guidelines, the City has only prepared responses to the
comments on the RDEIR.
With regard to the comments re-submitted by the commenter as attachment 1, the City provides
the following responses:
1. Open Space: The definition of open space used in the RDEIR is discussed in Master
Response 2.
2. Recreation/Open Space: Again, please see Master Response 2. Providing recreational
opportunities is one of the fundamental purposes of open space. The opinion regarding use of
alternative sites for amenities is noted. However, as discussed on page V-5 of RDEIR Section V,
Alternatives, alternatives sites have been rejected from further consideration because other sites
would not meet the basic project objectives. Contrary to what is suggested, the recreational
facilities proposed do not serve as “mitigation” for project impacts. Community benefits
associated with such facilities may, however, be considered as part of a Statement of Overriding
Considerations for project impacts if the City elects to approve the proposed project.
3. SEADIP Implementation Plan: The SEADIP Implementation Plan is PD-1, the planned
development district, which is discussed extensively in RDEIR Section IV.H, Land Use.
4. Reduced Intensity Alternative: RDEIR Section V, Alternatives, considers a range of
reduced density/intensity alternatives as well as an alternative (Alternative 2) that involves
development of the site in accordance with current zoning standards. The range of alternatives
included in the RDEIR provides a reasonable range of options as required by CEQA.
5. Alternatives Analysis: It is not the EIR’s purpose to provide economic analysis of the
project or the project alternatives. Reduced intensity alternatives may not be economically
viable, but any such determination would be made as part of the CEQA Findings rather than
the EIR. Any finding that an alternative that would avoid or lessen environmental impacts is
not feasible (economically or otherwise) would need to be supported by substantial evidence.
City of Long Beach
SCH No. 2009101014
Second + PCH Development
RTC-1217
Final Environmental Impact Report
October 2011
6. Cumulative Transportation Impacts: Please see Response 170.11.
7. Parking Plan: Please see Master Response 14. As stated, the results of the shared parking
analysis indicate that the proposed project would provide adequate parking during a peak
December condition, such that during the other months of the year the peak parking demand
would be less than the peak demand identified in the report. During the weekday and
weekend peak hour, which is projected to occur at 7:00 PM, a minimum parking surplus of 23
spaces and 82 spaces is forecast, respectively. There would also be parking surpluses during all
other hours of a weekday and weekend. Therefore, the parking supply would be adequate in
meeting the collective peak parking demand of all project site components, including visitors of
the residential component of the project. Furthermore, the parking study did not take credit for
the significant internal capture potential of this project between the residential uses (hotel &
condominiums) and the non-residential uses (retail, restaurant, and entertainment), which is
likely to be at least 10%. In addition, the proposed project would be required to provide a
Parking Management Plan to the satisfaction of the City Traffic Engineer and Development
Services Director. Therefore, it is not expected that patrons of the proposed project would park
in the surrounding neighborhoods or businesses including the Alamitos Bay Marina parking
lot.
The parking analysis evaluated the proposed mix of uses as identified in Section II, Project
Description, of the RDEIR. Any assumption of the conversion of retail space to restaurant space
in the future as stated by the commenter is purely speculative and analyses of such impacts are
not required per CEQA.
8. Traffic Impact/Analysis: Please see Response 170.14 regarding the commenter’s
questions as to how the RDEIR’s traffic distribution patterns were developed. Please see
Response 170.10 regarding the collection of traffic counts to establish 2009 baseline conditions
and Response 170.13 regarding residential street traffic mitigation.
Regarding the commenter’s question about impacts associated with special events and event
road closures, the proposed project is not required to assess these potential temporary impacts.
Special events and event road closures may result in temporary impacts, however they are
temporary/short-term and are required to provide their own traffic control plans and traffic
management plan subject to approval/satisfaction of the City Traffic Engineer. Such special
events and event road closures are not being approved as part of this project. Such uses have
not been identified as part of the project by the applicant.
9. Sighting poles: The request for sighting poles/weather balloons showing building
heights is not a comment on the DEIR. RDEIR Section IV.A, Aesthetics and provides
photosimulations showing the heights of site structures from various vantage points. Please see
Figures IV.A-4 through IV.A-10.
City of Long Beach
SCH No. 2009101014
Second + PCH Development
RTC-1218
Final Environmental Impact Report
October 2011
The commenter also suggests that a number of NOP suggestions were largely ignored. The
commenter does not identify any NOP requests that were not carried forward in the RDEIR
analysis. It is therefore not possible to respond to this comment. The RDEIR reflects a good
faith effort to address all of the issues raised by the responsible agencies in response to the
NOP.
Response 170.2
The commenter inquires about the project site ownership. The inquiry is not a comment on the
RDEIR. Nonetheless, the City provides this response. The project site owner is TakiSun, Inc.
The project applicants are Seaport Marina, LLC, and David Malmuth Development, LLC, as
described on page II-1 of RDEIR Section II, Project Description.
Response 170.3
The commenter notes that the objective of developing housing conflicts with current zoning and
suggests that project objectives must align with public input and current zoning. The project
objectives described in RDEIR Section II, Project Description, include both applicant and City
objectives. One of the applicant’s key objectives is to develop a mixed use project that includes
housing. Consequently, as described in Section II and elsewhere in the RDEIR, the applicant is
seeking amendments to SEADIP and to General Plan/LCP to allow housing. CEQA does not
require public input on the project objectives contained in an EIR, nor does it require objectives
to meet current zoning requirements. Nevertheless, City decision makers will consider such
input as they review the project.
Response 170.4
The commenter states that the RDEIR should consider other alternatives that have reduced
impacts and meet current zoning. This comment is addressed in Master Responses 18 and 21.
Response 170.5
The commenter again questions the project objectives, suggesting that the objectives do not
consider current zoning or community desires. The commenter also expresses concern about a
perceived lack of control over the project’s design details and quality. The comment regarding
the project objectives is addressed in Response 170.3. If approved, the project would be subject
to various additional approvals that would ensure that design details meet City standards.
Notably, as listed on page II-35 of RDEIR Section II, Project Description, the project would need
to undergo site plan review, which is specifically intended to ensure that new development
projects adhere to high quality site planning and architectural styles. It is not necessary for the
City to enter into a Development Agreement with the applicant in order to have that type of
control over the design of the project.
City of Long Beach
SCH No. 2009101014
Second + PCH Development
RTC-1219
Final Environmental Impact Report
October 2011
Response 170.6
The commenter states that the intended subdivision of the project site needs to be shown in the
RDEIR. The nature of the subdivision would depend on what project alternative, if any, is
approved. If the proposed project is approved, then the subdivisions within the area
designated for commercial development would be subdivided to allow for the sale or lease of
individual parcels. For the residential development, the subdivision would be necessary in
order to effectuate the sale. The manner in which the site is subdivided would reflect the nature
of the approved project and would not alter the project’s environmental impacts.
Response 170.7
The commenter notes that the project would be inconsistent with the existing SEADIP and LCP,
and suggests that any deviation from these plans magnifies the project’s impact. The RDEIR
acknowledges the inconsistencies with SEADIP and the LCP. RDEIR Section II, Project
Description, specifically lists amendments to the General Plan/LCP and SEADIP as approvals
being sought by the applicant (see pages II-34 and II-35). The project’s impacts relative to
potential growth inducement and setting a precedent for future development proposals are
addressed in Master Responses 23 and 24.
Response 170.8
The commenter states concerns about open space and loss of views. The commenter also
suggests that photos in the RDEIR and on the applicant’s webpage are deceiving and that the
applicant has intentionally allowed the site to degrade. The content of the applicant’s webpage
is not part of the RDEIR and, therefore, this response does not address that issue. Open space
calculations and views are addressed in Master Responses 2 and 3. This commenter’s opinion
regarding the accuracy of the photosimulations contained in RDEIR Section IV.A, Aesthetics
and Views, is noted. The commenter has not provided evidence supporting the contention that
the simulations are deceiving. The images contained in Figures IV.A-4 through IV.A-10 are
intended to provide realistic views of the project site with and without the proposed
development from a variety of vantage points. The applicant’s intent with respect to the
condition of the site is not known. However, it is true that the RDEIR considers the proposed
project in light of current onsite conditions, as required by CEQA.
Response 170.9
The commenter wonders how proposed building materials would reduce bird collisions, asks
about reflection and lighting, and states disagreement with the characterization of recreation in
RDEIR Section IV.K.4, Parks and Recreation. The potential for bird collisions and effects of
lighting on migratory birds are discussed in Master Response 8.
City of Long Beach
SCH No. 2009101014
Second + PCH Development
RTC-1220
Final Environmental Impact Report
October 2011
The opinion regarding what constitutes recreation is noted. However, as described on page II24 of the RDEIR, the Coastal Cycling Center includes more than just shopping. Specifically, it
includes:
x
x
x
x
An indoor/outdoor café
Services for bicyclists, including custom fitting, repairs, valet parking and storage, and
locker and changing rooms
Sports education and therapy, coaching, individual assessment, and training
Outreach and youth programs focused on cycling and fitness education
The project also includes numerous other recreational components, including the theater,
science center, and various open spaces. Moreover, the project is intended to create an overall
pedestrian-oriented development that provides amenities for residents and guests as well as
complementing the adjacent marina.
Response 170.10
The commenter states that the traffic analysis needs to account for the wide fluctuations in
traffic counts and that the 1.0% growth rate per year is not appropriate. This comment is
acknowledged. It is recognized that traffic counts may vary from year to year or from traffic
study to traffic study as identified by the commenter. However, the City of Long Beach
requested the collection of new weekday and weekend traffic counts during the traffic study
scoping process to establish 2009 baseline traffic conditions, consistent with CEQA
requirements. As required by the City Traffic Engineer, one day of traffic counts were collected
during a typical weekend day and weekday in August 2009 and September 2009, respectively.
This approach is consistent with standard traffic engineering practice.
As stated in Section IV.L, Traffic and Circulation, of the RDEIR, the one percent (1.0%) per year
growth rate utilized to establish the cumulative traffic setting in the absence of related projects
traffic is generally consistent with the background traffic growth estimates contained in the
most current Congestion Management Program for Los Angeles County. Specifically, Appendix D to
the Congestion Management Program contains the Guidelines for CMP Transportation Impact
Analysis. Page D-3 suggests the use of the projected growth factors contained in Exhibit D-1.
Those growth factors are based on regional modeling efforts, and estimate the general effect of
cumulative development and other socioeconomic changes on traffic throughout the region. It
should be noted that the 1.0% per year ambient growth factor was approved by the City Traffic
Engineer during the development of the scope of work for the traffic study.
City of Long Beach
SCH No. 2009101014
Second + PCH Development
RTC-1221
Final Environmental Impact Report
October 2011
Response 170.11
The commenter states that the traffic section of the RDEIR did not consider the cumulative
impact associated with downtown growth and other cumulative projects such as Douglas Park,
Cal State University Long Beach, Veterans Administration Hospital, Belmont Pier, Granada
Landing, etc. As stated in Section IV.L, Traffic and Circulation, of the RDEIR, a total of five (5)
related projects were identified and included in the cumulative traffic setting. These related
projects currently have a formal application filed with either the City of Long Beach or the City
of Seal Beach. To account for unknown or future related projects in the project vicinity such as
those identified in Comment 170.11, an ambient growth factor of 1.0% per year was utilized in
the traffic analysis to provide a conservative traffic forecast. In addition, as discussed in Section
III, Basis for Cumulative Analysis, of the RDEIR on page III-2, no project application for the
Veteran’s Affairs Hospital Expansion project was on file with the City and the Veteran’s
Administration provided no information on the project details. Since project information was
not received by the City-set cut-off date of January 3, 2011, this development was not
considered as a related project. Also, please Response 160.31.
Response 170.12
The commenter states that the traffic counts and level of service calculations should be revised
to reflect the elimination of one eastbound lane on 2nd Street between Bayshore and Naples
Plaza due to the installation of the bike sharrows lane. However, the eastbound lane on 2nd
Street between Bayshore and Naples Plaza was not eliminated; it is has been restriped as a
“sharrows” lane, which permits the lane for use by vehicles and bicyclists. The installation of
the “sharrows” lane completed by the City in June 2009 was intended to be a temporary twoyear federal experiment which has since been extended for another two years to June 2013. Any
assumption that the “sharrows” would remain on 2nd Street beyond June 2013 is speculative
and CEQA does not permit the inclusion of speculation within an EIR. With the proposed
Project expected to open in 2015, no adjustments were necessary as the temporary installation of
the “sharrows” would have no implications on this project. Furthermore, the City of Long
Beach has no provision for adjustments to intersection LOS calculations for minor striping
arrangements such as the “sharrows” lane. Therefore the traffic counts and associated level of
service calculations are adequate and require no revisions.
Response 170.13
The commenter states that the RDEIR should consider the congestion caused by last year’s
repaving of Second Street through Naples. The commenter is concerned that cut-through traffic
will affect her neighborhood. The commenter also wants to know the City’s mitigation plan if
project traffic overflows onto Park Avenue or cuts through other neighborhood streets. This
comment is acknowledged. However, the proposed project is not required to account for delays
associated with prior, temporary City construction projects, such as the repaving of Second
City of Long Beach
SCH No. 2009101014
Second + PCH Development
RTC-1222
Final Environmental Impact Report
October 2011
Street through Naples. These types of road projects may result in temporary construction
impacts, however they are temporary/short-term and are required to provide traffic control
plans subject to approval/satisfaction of the City Traffic Engineer.
Relative to cut-through traffic onto Park Avenue and other neighborhood streets, it should be
noted that the traffic section of the RDEIR identified no project impacts at the key study
intersections of Livingston Drive/Second Street and Park Avenue/7th Street, which are located
near Park Avenue. Nonetheless, this comment is acknowledged and will be forwarded to City
decision makers for their consideration. If in the future, more cut through traffic utilizes Park
Avenue than is currently predicted, mechanisms to reduce such traffic can be examined. These
include traffic calming measures such as speed humps, edgeline lane striping, chokers, traffic
circles, semi-diverters, diverters, turn restriction, etc.
Response 170.14
The commenter states that the RDEIR should explain how the trip distribution percentages
were determined or the methodology used to estimate them without empirical data. The
commenter also wants an explanation as to why these patterns differ from those contained in
the Seaport Marina Project Traffic Impact Report. As stated in Section IV.L, Traffic and
Circulation, of the RDEIR on page IV.L-30, project traffic volumes entering and exiting the
project site were distributed and assigned to the adjacent street system based on 1) the site's
proximity to major traffic carriers (i.e., Second Street, PCH, etc.), 2) expected localized traffic
flow patterns based on adjacent street channelization and presence of traffic signals, 3)
ingress/egress availability at the project site and the location of proposed parking areas, and 4)
input from City staff. Project traffic distribution patterns were developed specifically for the
residential, commercial and hotel component of the proposed project. The project traffic
distribution patterns from the prior Seaport Marina Project Traffic Impact Report were
reviewed and utilized as a reference in developing the aforementioned patterns for the
proposed project. The patterns slightly differ due to input from City of Long Beach staff and
the type of ingress/egress available at the proposed site access points. Further, the City has no
record of any Public Record Act request from the commenter relating to the methodology for
determining the project’s trip distribution percentages.
Response 170.15
The commenter states that the RDEIR did not account for the 48+ new Bay City Partners
residential homes which are planned to be built between the San Gabriel River and First Street
in the City of Seal Beach. Based on our research, one related project was identified by the City
of Seal Beach Planning Department and was included in the cumulative traffic setting. As
shown in Table IV.L-2 on page IV.L-13 of the RDEIR, this related project consisted of 55 single
family homes and a 75-room hotel at the intersection of First Street and Marina Drive (i.e.
related project #5). However, based on updated information provided by the City of Seal
City of Long Beach
SCH No. 2009101014
Second + PCH Development
RTC-1223
Final Environmental Impact Report
October 2011
Beach, related project #5 now only consists of the development of 48 single-family residential
homes instead of the 55 homes and 75-room hotel identified in the RDEIR. Therefore, a more
intense project was included in the cumulative traffic setting, providing a more conservative
traffic forecast.
Response 170.16
The commenter states that TDM mitigation for the developer-sponsored shuttle service,
voucher and flex rental cars should be described in more detail and that the RDEIR should
estimate exactly how many people will use the program. Obviously, it is not possible to predict
“exactly how many people will use the program.” To attempt to do so would require
speculation. CEQA does not permit an EIR to include speculation. Nonetheless, Master
Response 17 provides more detail regarding the developer-sponsored project shuttle service,
but does not predict the number of users of the program.
City of Long Beach
SCH No. 2009101014
Second + PCH Development
RTC-1224
Letter 171
April 25 1011
Craig Chalfant
Development Services Department
City of Long Beach
333 W. Ocean Blvd., 5th Floor
Long Beach, CA 90802
Re: Revised 2nd+PCH draft Environmental Impact Report (DEIR)
The property owners and project applicants Seaport Marina LLC are not responsible stewards of
the property at 6400 E PCH and should not be rewarded with a financial windfall for running
their business irresponsibility and inflicting blight on our community. Why has the city allowed
the property owner to leave their property in this condition, where is code enforcement and the
health department. See below picture and comments from their hotel guests.
I do not believe that the current property owners or the applicants, Seaport Marina LLC and
David Malmuth have the financial resources, taste or the experience to complete a project of
this complexity on time. The DEIR states that the new development will be an improvement on
the scenic vista on and near the project. Is this a new strategy: create blight so you can
receive increase your property values with zoning variances and entitlements?
The DEIR should state whether the applicants plan to sell the property with entitlements or
manage the property themselves.
Allan Songer
RTC-1225
SEAPORT MARINA HOTEL REVIEWS
ORBTIZ
“Nasty, Nasty, Nasty!!!”


Peter Andrew White
Jun 6, 2010
I would stay somewhere else, not a good choice unless you only need the room for an hour, if
you know what I mean!!
“you get what you pay for”


traveler
Jul 24, 2009
1. This is the second time I have trusted Orbitz and the second time - what was promised was not
delivered. 2. The room was not renovated and didn't make you feel safe. 3. The amenities that
were listed were not in the room; I was told they would be upgrades and more money. 4. The
staff was very nice.
“False Advertisement”


outraged
Apr 23, 2009
The pictures of hotel are severly misrepresented. I arrived and hotel looked like it was abandoned,
rooms were no better. I would never recommend anyone to stayhere. Orbitz should not even promote
this hotel as it diminishes my confidence in what ORBITZ promotes on their website
“Definitely a One Nighter”
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Tricia
Aug 12, 2007
RTC-1226
The hotel itself is very old. There are NO restaurants,no bar,and the hotel has not been renovated.
There are 10 rooms out of 203 that have been renovated, Unfortunately I wasn't the lucky one.
Whats the deal with people living there? Very scarey. Ware shoes at all times. The carpet is
filthy. I must say the only thing they have together is the staff. Everyone was kind and curtious.
The location is great, walk to everything.
“It was nice in it's day I suppose...”
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Tess
Aug 5, 2007
My check in was satisfactory. My friends were given 2 rooms and charged and aurgued with a big
unnessary mess. 2 species of insects were found in my room. Upon check out front desk manager
was well dressed and very professional. Duct tape on the cement walk ways leading to our rooms
made us hope there was no earthquake during our stay. “DO NOT STAY HERE.”
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Joe
May 13, 2007
Upon arrival the building was very run down. The staff was friendly at check in. The lobby
looked ok. The rooms were clean and and not revolting. The shocker was when we went to use
the pool and hot tub. The pool had broken furniture broken concrete and was dirty. The hot tub
was dirty and did not work. The courtyard itself had dead brown grass unwatered-unkept trees.
There were window screens laying on ground and leaning up against walls. Needless to say we
checked out. As I walked to office to check out I found one of there maintenence golf carts up on
blocks with weeds growing up and around it.
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TRIPADVISOR
Feb 23,2008 “Bottom line, I think the owners are trying to squeeze as much income without having to
improve the property.” Big Raffa
I'd rather sleep in a box on the street!”
RTC-1227
SeaPort Marina Hotel
A TripAdvisor Member
Lincoln, NE
Apr 8, 2004
4
people found this review helpful
I've stayed in some dumps before but this one tops the chart. Despite the fact that my group
could show copies of their confirmation of a room reservatin for *5* rooms, they gave us *3*
then refused to give us more than one rollaway to compensate for the lack of two rooms. THEN,
when we found that the hotel only had two towels a room we made a phone call asking for
enough towels for the people in the room, we were told in 5 phone calls all about an hour apart
that someone would be right down with towels, finally, the next morning I made a trip to the
front desk to get the towels and was told that they couldn't give a room more than two towels. I
reminded them that they had forced us to put 4 people to a room and was lectured by the woman
at the front desk about how they were doing the best that they could. Finally after a good 45
minutes of arguing with two different women at the front desk I finally pointed out to the woman
that I would stay up there all day arguing with her untill I got the towels. After realizing I was
serious she had some housekeeper pull towels from a vacant room (the same vacant rooms they'd
denied having when they'd messed up our reservations). We had to go through that ordeal for
towels every night we were there and had to argue with 4 different people. It was horrible. In
addition to the reservation and towel messes we also found one of our rooms totally uncleaned
one night, called the front desk and were told someone would be right down. Needless to say the
room never got cleaned. On our first day of arrival a woman had lost a tampoon in the swimming
pool, as of 5 days later when we left the mess was still there. The rooms themselves were no
better than the service. Though the hotel claims the rooms have been renovated I'm not sure
where they get that, the tile is falling apart in the bathrooms, the carpet was so filthy that if you
walked in white socks you left the room with black bottoms to them, the rooms have a horrid
odor, the sidewalks outside of the hotel had broken bottles on them that weren't cleaned the
whole time we were there. In adition to this, when we asked for the information to contact the
owner of the hotel (thinking that they are most likley unaware of the state of the hotel) we were
told that she lived in Tiawan and that they could not/would not give us her contact information.
In short, no matter how you stretch it the place was a dump. We've filed complaints with the
better buisness beurau, the long beach board of tourism and the chamber of commerece. Don't
fall into this hotel's trap it should be torn down
“Again, Drive On Most Undesirable”
RTC-1228
SeaPort Marina Hotel
A TripAdvisor Member
Dec 21, 2003
2
people found this review helpful
Truly, I agree w/ all the worst about this hotel. My company has me housed here and I've
considered quitting my job the first week because of the POOR conditions of this hotel. There
are NO ammenities, and if you can tolerate the odor, you're something other than human.
Management has been informed it is INTOLERABLE and to STOP spraying their deodorizer,
they have REFUSED. If you're falling asleep at the wheel, it would INDEED be better to crash
than to stay here. DRIVE ON!!! I placed out the DO NOT DISTURB on the first hour of arrival
and management removed it when they had the door cleaned. They seriously need to clean and
refurbish this hotel in addition some serious updating would be necessary. IT'S OLD AND
SMELLY!! AGAIN, DRIVE ON!
“Keep on driving!!”
SeaPort Marina Hotel
A TripAdvisor Member
Long Beach, Ca
Sep 8, 2003
6
people found this review helpful
This hotel is in a very nice area, but it is very old with very poor service. The management staff
is horrible. I stayed in room # 119 and #120 and it was dirty dishes out side on the side walk. The
maintenance staff kept the door open while they worked, so I had the pleasure of looking into
their work area every time I went to the pool. They also judge you by your race. One of the desk
clerks who checked us in did not have on any shoes. It was just not worth the money they were
asking for. It had a feel of a motel. The only thing that makes it a hotel is it has a restuarant. I
would never stay here again. It's old and have poor service.
“Gross”
RTC-1229
A TripAdvisor Member
Nova Scotia, Canada
Apr 9, 2006
8
people found this review helpful
This hotel is gross. Stay away. Besides the fact that it has a poor lay-out (none of the buildings
are attached), they also have a terrible staff. Upon check-in the young lady who waited on me
told me my room was quite a far walk. I said that I had a lot of bags and would need something
closer as I couldn't carry them all. Her reply was " well we have nothing closer so that sucks."
Real professional. Not only did I have to walk quite a distance with my bags by myself, but it
was also terrifying to walk alone outside at 11PM in such a sketchy area. The room appeared
clean, but upon closer inspection I saw that the reverse side of the bedspread was covered in
cigarette burns and the carpet was filthy beyond repair. The rooms don't have enough towels and
the towels that are there don't appear to be clean. I did not feel safe sleeping there. Oh, I was also
promised that my room would have either wireless or dial-up internet, it had neither. The hotel is
in disrepair and just needs to be torn down or something. I had a reservation for 4 nights but left
after 1. If you want a good value for your dollar go to the Best Western Golden Sails. Stay away
from the Seaport Marina.
“In desperate need of a remodel”
traveller0215 10 contributions
Phoenix, AZ
Jan 4, 2006
5
people found this review helpful
A group of us went to Long Beach to visit some friends for New Years. We chose this hotel
strictly because it was the closest hotel to our friends house. The worst thing about this place was
the terrible smell in the rooms. It smelled like some type of industrial strength cleaning product.
The smell was so strong I literally woke up nauseous the first morning. We didn't bother to ask
for another room because the two other couples staying there all complained of the same thing.
The second night the smell had not worn off at all, so we had to sleep with the sliding glass door
cracked. Given that our room had a view of a very busy street it was not a quiet night of sleep.
We did not want housekeeping service during our stay because we feared the smell would get
worse.
Aside from that the bathrooms were dirty and the place in general needed a complete remodel.
Our door was almost impossible to open and while at the front desk I saw two guests come up to
complain that their keys did not work.
“run away”
A TripAdvisor Member
RTC-1230
arizona
Nov 30, 2005 | Trip type: Business
5
people found this review helpful
We stayed over night with two rooms on our way to Catalina for the weekend. We booked based
on the web site and would NEVER NEVER stay again. The rate was high and would have been
better off at a motel 6. The room smelled as if it has not been cleaned in a very long time. The
staff was not helpful in any way. The acted as if we were "bothering" them when we checked in
and when we left. The lights were out all night in the halls and in the parking lot making if feel
very unsafe. I would sooner sleep in the car rather than ever give this hotel a single dime again.
If you stay, you will regret it.
“Beware!!! Run away if you can!!!!”
A TripAdvisor Member
Vacaville, CA
Jul 27, 2005
5
people found this review helpful
If you review their website, the hotel looks average to ok, but when you get there it looks like the
kind of hotel that rents by the hour. We had a large party with many rooms. They smelled like
pet urine, mold and various other disgusting scents. We had to buy Febreeze and disinfectant to
make the rooms at least habitable for the night. We tried to find other accomodations, but its next
to impossible in this area. There are cheesy little chain locks on the sliding doors for protection.
We felt like we needed to sleep in shifts. Their website is deceptive, and the pictures look
nothing like what it is in person. They have also added a gay night club to the property, featuring
the "hottest girls in town". They conveniently leave that off of their website. Many of the rooms
rented around us were for hookups after the club closed. RUN RUN RUN. For all the filth and
disgust we still had to pay $90 a night. There are better choices, but reserve in advance.
“Stay away if you can”
A TripAdvisor Member
Tacoma, WA
May 9, 2005 | Trip type: Business
4
people found this review helpful
Old, rundown and dirty are just the start of this properties problems. The lack of dead bolts on
the room doors, unhelpful staff and extremely noisy fans and air conditioners complete the
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package.
The day I arrived I spoke with someone else who was staying in the same hotel. His advise was
that if I was bringing my wife I had better find a different hotel.
“Hate the roaches”
smartvacation 1 contribution
Long Beach
Jan 16, 2008 | Trip type: Couples
1
person found this review helpful
Seaport Marina Hotel is located in a nice area of Long Beach, CA. It is not only close to the
ocean but also to the trendy 2nd Street. As I confidently booked this supposedly nice hotel for
my brother, who travelled far from Canada, I was extremely upset to find roaches in his room,
along with dirty carpets and disgusting bathrooms. The next day my brother checked in, he
decided to get out of there. He described his experience the night before as staying in a ghost
town (he was the only occupant in his wing). Now when I looked back, I realized the reasons
why this hotel always has vacancy, even during travel seasons. I am surprised that Seaport
Marina has not been on the "Dirtiest Hotels/Motels" list. I strongly urge you not to stay there for
the sake of sanity. If you can afford 75 dollars a night, don't stay there.
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Liked — Nothing
Disliked — Roaches, Dirty bathrooms, Dirty Carpets, No internet service in the room,
feels like a ghost town
“Spiders, Roaches, Bad Service, Rude Management.”
lawyergirl07 23 contributions
lawyergirl07
Oct 26, 2007
2
people found this review helpful
I contacted the Seaport Marina Hotel with respect to their extended stay, as my company had me
working on a case in the Long Beach area thought to take about 3 months. The extended stay
wasn’t available on the date when I needed to check in, so my company opted to pay me a per
diem daily, in order for me to compensate the hotel daily for my stay until the extended stay was
available. I provided a company credit card, required at check in.
I was placed in a room, a few doors down to where a prostitute was doing business. On one
RTC-1232
occurrence, a co-worker came to pick me up and was offered sexual favors in the parking lot. I
asked to be moved and the management did so with no hesitation. The room I moved to wasn’t
much better. On my second night in the room, I was turning down the bed and found a cockroach
the size of a deck of cards. I informed the management and they promised to fumigate the room
while I was away at work...which never happened. About a week later, while watching late night
TV, I noticed a black widow spider crawling on the second bed in the room. Terrified, I called
the front desk and was first told "what do you want me to do about it," and when I showed a bit
of disgust, I was offered another room for the night.
About 2 weeks into my stay, I had a family emergency where my Brother passed away and I had
to head home to Chicago for a few days. I had given the Hotel the company credit card upon
check-in, which I intended to take care of the days I was away and was unable to come pay my
balance in cash. In beknownst to me, the card had expired and my company issued new
cards...so, according to the hotel, the card was declined. When I arrived back to the hotel, the key
card was working, so I figured there was no need for me to visit the front desk. The next
morning, I was greeted by members of the management at my door telling me that I had a 750
dollar balance. WHAT?! They had all of my contact information, since I originally checked
in..Both of my mobile telephone numbers, my office telephone numbers and email address. It is
hard to believe that a hotel would let a balance get THAT out of control. When I was told of the
balance, I made a 240 dollar payment that night, a 280 dollar payment the next day and the
remainder the following day. I explained what had happened to the front desk...explained the
death of my Brother, and the credit card problem and was looked at in a whole new light and
every single time I came in to pay my balance, I got attitude. I was then told that I needed to
change rooms for the third time. I was constantly hassled by housekeeping, and by a night guard
that seemed to have developed an affinity for me. On a Thursday night, I came to the front desk
to pay my balance, and was told that she was unable to print me out an invoice. I explained to her
that I needed the invoice in order to get my per diem to pay the room fees for Friday, Saturday
and Sunday. No luck, I never got the invoice. The next day, I didn’t have the cash to pay the
room fee because I didn’t have the invoice and explained that in order for me to get the per diem
I needed that invoice. She threatened me with being removed from the hotel, so I marched down
to give 100 dollars, all that I had to my name to try to come to a happy median. I was later visited
by security, which opened the door to enter the room while I was showering. Lovely, huh?
The following day, I was told by the front desk assistant manager that I was not going to be
offered extended stay because I was a problem guest and that I needed to check out as soon as
possible. Well, keep in mind, I am here from Chicago. There was no other extended stay
available in the area. I explained that, in addition to the fact that the two instances, I was NOT at
fault. From September 15th - October 22nd, I had given the hotel over 3000 dollars in fees for
poor service, insect riddled rooms, hookers harassing my friends and my privacy continuously
being violated.
The end result was when I came to the front desk on Monday to get a print out of the invoice so
that I could finally just pay them what I rightfully owe, and get the Hell out of this place. I
immediately headed out to my office to drop off the invoice. Upon arrival back to the hotel, I had
been completely locked out of my room, and was not allowed in...At all. Because it takes about
24 hours to get the per diem money, I was forced to sleep in my office, whilst the room rates
RTC-1233
continued to increase.
In conclusion, the room rates may seem a good deal, but do yourself a favor and spend a few
extra bucks and stay at a decent hotel where you will be treated as a person and not risk your life
in a dirty room with creatures in it.
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Date of stay October 2007
Member since October 26, 2007
“Don't believe the hype”
mccoyds 1 contribution
California
Aug 16, 2007 | Trip type: Couples
2
people found this review helpful
This hotel is unsat. Rooms stink. The patio had no gate like the other rooms, as a matter of fact,
some had gates and others didnt. Nothing like it was descibed on there website
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Liked — nothing
Disliked — everything
“Absolutly Awful”
Jlyn 3 contributions
North Yorkshire
Jul 6, 2007 | Trip type: Business
4
people found this review helpful
I went there with my daughter, who was attending going there for some training. The location is
not too bad, shopping was very close, and very nice restaurants.
We could not use the pool as they were filming a movie, "My Name is Stan" I don't think I'll go
see this one.
They could not give us a key to the room, as the machine was not working, so they had to meet
us at the room. No elevators.
The carpets were disgusting, really! They were sticky, I don't think they had been cleaned this
century.
I would check out the Best Western down the road.
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Liked — Leaving
Disliked — sticky carpets
RTC-1234
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“Absolutely Disgusting - Just Say No!”
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A TripAdvisor Member
Portland
Jun 10, 2006 | Trip type: Business
5
people found this review helpful
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The worst hotel I can remember staying in. I can't help but laugh now that I am not there.
This place is remarkably disgusting. Probably was pretty cool fifty years ago. Filthy
Carpet, the remote had some sticky crap on it. Had to put remote in a bag in order to not
get stuff all over my hands while clicking between the 7 or 8 channels. Peeling wall
paper, short person's shower head that didn't even work. Room smelled like a deodorizer
puck in a mens room. Curtains falling off the rod. Really bad.
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“This is a motel!!!”
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MrChaney 1 contribution
Whittier, CA
May 24, 2010 | Trip type: Couples
This place is terrible, a motel passing itself off as a hotel. The nicest part of the "hotel" is
the lobby. The rooms were dingy, torn down, the view isn't even spectacular like other
reviews have said, and this was my anniversay that was nearly ruined if it weren't for the
rest of Long Beach being so wonderful.
I went on to the site of Seaport Marina and they only have two reviews. One good, one
bad, but both old. Both reviews though (even the bad one) said the view and the location
were spectacular, and since I'm going for romance here, I figured, what the
hell...hopefully I get a clean room, and I'll just keep switching rooms until I find one.
OMG! The first room they put me in (after specifically requesting a Marina View) was a
Courtyard View, and just ugly. It smelled bad, it looked dirty, and the electrical sockets
looked like they'd shock you if you tried to use them. I went right back to the Front Desk,
and requested a room change -- one with the view of the Marina like I had requested.
They accommodated. The new room, looked newer...but it was still "motel-like". There
was a big water stain on the ceiling from a leak. The screen door to the patio didn't work.
I was in room 331 (but it's on the second floor). The view of the marina, is misleading,
because, yes you see the docked boats, but that's hardly the romantic view I was hoping
for. The mattresses aren't any better than the ones at a motel. I told my girlfriend, that if I
see one bug, I'm raising hell.
No bugs...that's good. I guess because they don't have any bugs, they call themselves a
hotel. Anyway, the curtains were raggedy (the first room's curtains were torn), the chord
RTC-1235
to open and close the curtains wasn't just broken, it was completely missing. The curtain
rods were rusted and cheap looking. All-in-all, the room gets a D-. And a D-, because the
bathrooms weren't half bad. They definitely were not "motel-like". The shower was
actually nice, and overall it looked clean.
Oh...and everything was short. The bed was barely 3 feet off the ground, the toilet was
low, the sink was low...ugh!
Anyway, stay away. This is May 2010...I don't know what upgrades some of these
reviews are talking about, I'd hate to have seen it before.
And the outside even looks like a fancy Motel 6. Whatever...Thank god the rest of Long
Beach was beautiful and that really saved my anniversary weekend.
I'll never stay here again.
By the way...there's a club there, and all I saw were young ghetto-looking people going
there...so guess what types of guests they usually get? Again, reminds me of a motel, and
for the price of a hotel. Terrible!
“the worst place we ever tried to stay”
lefik 2 contributions
riverside california
Jan 1, 2009 | Trip type: Couples
2
people found this review helpful
I dont know how people could write reviews saying they liked this place. Everything was
terrible. It was so bad we left with out staying the night. The room had a overwhelming chemical
odor from the cleaning. The room looked like a cheap third world motel room. We were going to
try to spend the night but with all the other problems, when we pulled back the top blanket there
was sperm on the second blanket. There was lots of trash outside our window on the lawn. We
could bear it no more and we left without even spending the night. Lots of loud music before it
even got dark from several rooms. JUST TOTALLY UNBEARABLE!!!!!!
Also you had to wear your shoes, the carpet and bathroom floors were so sticky from who knows
what.
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Liked — location
Disliked — the rooms
“Don't Stay Here!”
RTC-1236
whutyen 4 contributions
San Jose, California
Jun 5, 2008 | Trip type: Business
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Our group was part of a ballet festival held in Long Beach in May 2008. We had a party of over
20 and the accommodations were arranged by Long Beach Ballet. Do not stay here! The rooms
were filthy and smelled. The carpets were sticky from bug bomb residue. The nightclub on the
premises had loud, drunk people slamming car doors in the parking lot and partying until 3 am
on Thurday, Friday and Saturday nights. There was a cockroach in one bathroom, another
cockroach in the hallway outside 302, black mold all over, termite and dry rot everywhere. Room
106 has a fallen down asbestos ceiling and room 206 just above was occupied!?! Part of the floor
of my room, 202, was spongy and three tiles were pulled up in the bathroom. The showers were
lukewarm. The pool was freezing and the spa was broken. There was a raw sewage smell. Key
cards were changed during our stay. It was unbearable!
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Liked — Leaving
Disliked — The noise, smell, bugs and filth.
“terrible”
danieltravler 1 contribution
Seattle
May 10, 2008 | Trip type: Business, Friends getaway
First, this is not a hotel, but a motel. We stayed 2 nights and both nights loud noise from the club
and people yelling in the parking lots woke us up. The staff did nothing to resolve. We were
greeted at the front desk by a sign that read, “We reserve the right to refuse service to anyone.”
The building is falling apart with stucco flaking of the exterior walls, paint peeling and the fan in
our bathroom sounded like a freight train. Perhaps that’s why there are no pictures of the
buildings or grounds on their web site. Wireless Internet access is an additional charge and is
spotty at best and there is no breakfast. This is the worst place I have ever stayed.
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Liked — location
Disliked — everything else
“Papa”
RTC-1237
PapaCalifornia 1 contribution
California
Feb 25, 2008
Traveling to Long Beach? Do yourself a favor don't stay here!!! The Sea Port Marina Hotel has
to be by far the worst hotel i've ever stayed at in my whole life. The surrounding area is nice
however the Hotel is old, run down and in need of a serious facelift. The rooms are dirty and
there is nothing I can say positive about them. Frankly there is nothing positive I can say about
my stay at all, so if you decide to stay at this hotel don't say i didn't warn you!!
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Date of stay February 2008
Member since February 25, 2008
“Nostalgic looks, but filthy carpet”
ndwoods 5 contributions
Santa Rosa, Calif, USA
Sep 12, 2005
7
people found this review helpful
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I don't mind it being run-down and a little tired, but the carpet in the room was so filthy
that the soles of my kids' feet were black after just a few moments. That explained the
smell. The desk clerk seemed unconcerned and unimpressed when I mentioned it to her,
but they were kind enough to deliver 12 extra towels to the room, which we used to lay
walkways from the bathroom to beds and balcony. Looks okay, but hidden filth will keep
me from returning.
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This hotel has SEEN its day!!!”
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A TripAdvisor Member
Gualala, California
Apr 5, 2003
5
people found this review helpful
I have stayed at this hotel at least twice, the last time was at least two and a half to three
years ago. Please be advised that I don't know if things have changed at this hotel since
then, but I did drive past and around this hotel most recently a few weeks ago, and from
what I saw, there has been no outside renovation of this hotel. The buildings are old
(probably 30 to 45 years old---built probably sometime in the 1960's or even late 1950's),
and this hotel (which I know has gone through some name changes and ownership
changes over the decades) was undoubtably "state of the art" during the years just after it
was opened. The two or three times I stayed there the service was average to less than
RTC-1238
average. The rooms I stayed in were not renovated, the furnishings were okay
considering the age and status of the hotel at the time. This area of Long Beach has
always been crowded, with tremendous traffic volume, and has gotten even worse over
the past several years with the building of a next door shopping center. This hotel and its
grounds are in dire need of renovating, better yet, tear the darned thing down and start
over!! (personally, I don't feel this hotel building complex merits "historical" status). The
bathroom of the room I stayed in was tiny.Parking was very ample, and still is. The room
rate was reasonable, but not worth it considering what I experienced at this hotel, which
also has a restaurant and room service. I like the location of this hotel (even with the
horrid traffic and ever worsening crowdedness with all of the stores and businesses), but I
do not want to stay at this hotel again.
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Stay In Another Hotel”
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A TripAdvisor Member
Aug 4, 2002
4
people found this review helpful
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When the hotel was built it was a nice hotel, unfortunately today that has changed.
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The website claims newly renovated, no evidence of renovation, walls, door jams need
refirbishing, dirty windows, air conditioning was noisy.
The reservation was not correct. Food leaves something to be desired.
The website claims a lounge open Friday and Saturday nights. The lounge was not open
Friday night. The desk clerk had no clue why a sign was up on the wall of the lobby
claiming happy hour Mon - Fri. 5-7pm. There was not a happy hour.
I would not stay there again.
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Motel Bates!!!”
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ales2652 1 contribution
Upland, California
Jun 17, 2010 | Trip type: Couples
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I will never stay here again . When I pulled up to the hotel, it looked empty the parking
lot was broken up so I thought for a moment I was at the wrong place. The room was
awful. The carpet was dirty , the room had an odor, and some of the rooms look like they
had been closed for awhile. The refrigerator made a noise so we had to un plug it . The
lobby was dark. I do not recommend this place, the picture is deceiving.
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“Seaport Marina Hotel”
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RTC-1239
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kempawl 3 contributions
Washington DC
Jun 10, 2010 | Trip type: Business
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This hotel is terrible. It is in a great location to the Marine Stadium, and the shops around
are very nice. The hotel needs a huge facelift. The lobby looks dingy, and I stayed in the
renovated rooms, and things were not very nice. The coach looked dirty. We checked in
late, and the corridor to the rooms (outside entrances) were all very dark. My daughter
and I were staying there. I lasted one night. We left.
The bathroom had mold on the tile. Overall, I would not recommend this hotel at all. I
talked to a local who said no one stays there!
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“The floors are disgusting!!! Must read!!!”
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erica1647 1 contribution
medford
Aug 30, 2009
We had a downstairs room. The sliding glass door would not lock--so we had to take the
dowel from the closet and stick it in the back door because we were afraid that someone
might come in.... you could not walk two feet across the floor barefoot without your feet
turnning black and getting sticky... the bathroom had an over whelming chemichl smell.
the front door looked like it had been kicked in a coupple times over. in the morning you
could see the light all around the door....
on the upside...
if your not going to be in the room other then sleeping cool,, (just wear socks) great
location for food and dining cool club and there is a pool looked pretty clean... close to
shopping. ohhh and there were no bugs (thats we could see)
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“Reviews were correct.”
BigRaffa 3 contributions
BigRaffa
Feb 23, 2008 | Trip type: Business
I Read up on the Seaport Marina prior to attending a conference and did not find any
positive reviews. I like to make my own opinions on things and decided to stay on the
property where my conference was scheduled. Arrived around 8:00 PM and no cars were
in the parking lot ( not a good sign), surrounding hotels seemed busy. The first room
(217) smelled and looked creepy. switched to an executive room (317) and a little less
creepy but still had an oder. The dead bolt did not lock and the beds were old and needed
upgrading (rough sleep). Carpets were old and looked gross. NO roaches were seen by
this reviewer.
The staff appeared to be working very hard to accommodate our needs. The maids were
RTC-1240
nice and the maintenance crews were working hard to keep up the property. Bottom line,
I think the owners are trying to squeeze as much income without having to improve the
property.
The Seaport has seen better days and is ready for the recking ball.
On a positive note, restaurants were close (Claim Jumpers, In and Out Burger and a
couple of steak houses) and the place was cheap $79.00 per night. You get what you pay
1/25/2011
I think this hotel gets a bad rap.... If you want the Hilton, this isn't it. Anyone coming in for a
quick stay into Long Beach but do not want to pay the downtown prices, this is your place. My
room faced the marina, I walked to Joe's Crab Shack across the street for dinner, and then work
up to a Farmers Market and local arts and craft fair... apparently that happens EVERY weekend.
I had a better experience in the marina than in the convention center area where my meeting was
held. The location is great, the staff is helpful and friendly and the accommodations are just
enough... what more do we need!!
Julie B.
Oregon City, OR
10/19/2010 2 photos
With an overall rating of just two stars here on Yelp, it would seem that there's little need for
another less-than-stellar review. You already get the point, right?
Sometimes, though, it just feels good let it all out. I had initially marked this hotel as two stars just because the doors locked properly and the toilet flushed. It isn't the sort of place I'd have
randomly chosen to stay - a weekend event I was attending was being hosted there. The fact is,
though - the accommodations were awful. As a friend pointed out, the ONLY good thing about
the place was the event itself and the people I know who attended - the hotel can't take any credit
for that!
My first impression of the place, from the parking lot, exterior and lobby was that it was run
down. A nice, middle-class type later mid-century building at one time, the detail maintenance
has long since gone by the wayside. My friend and I checked in - the process was, at least
painless and quick, and we were given a map to our room.
Our room was one of two accessed through a dark, poorly lit corner hallway. We walked in and
tossed our bags on the "double" beds, and gave the room a glance around. The very first thing to
catch my roommate's eye was the price list. For what you ask? Replacement costs. That's right.
There's a price for each and every item in that room, should something be discovered missing.
Swipe their tv remote? It'll cost you $50. Missing handtowels are charged at $20 each. The
armoire (spelled "amore" on the list) is $1000 to replace. We read through the whole list
laughing - replacing the chipped, aged 70's pressboard chest of drawers would cost $500?
RTC-1241
Really? And we had to wonder just who was going to drive off with it.
The rooms are also under appointed. Among the amenities listed on the website are the standards
for a basic two-bed room: an iron and ironing board, hair dryer, self-service coffee. I don't know
just what level of "suite" you have to have in order to get these things, but we certainly didn't
have them, nor did anyone we compared notes with. We walked to the nearby Walgreens and
bought both a blow-dryer and an iron. Really. We even left the iron.
There were no hangers to hang our clothes with, so we called to the front desk and asked for
some - twelve, to be exact. We were told they'd be brought to the room, but they called shortly
after saying they could only find eight hangers (for the whole hotel) and that we could pick them
up at the desk.
The beds are VERY small and short, and that's coming from a gal who is 5'4", staying with a
gent who is 5'9". That's not to mention the fact that the mattresses turned out to be horribly old,
soft and uncomfortable. They may well be the original mattresses. The towels are old and many
have lots of snags, and sometimes come with stains that, while you know they've been washed,
kinda give you that "uggh" shudder.
There are two sinks in the room - one at the vanity, and one in the bathroom proper. We couldn't
get hot water to the one at the vanity - after comparing notes with friends in other rooms, we
realized that they had shut the hot water valves off for all the vanity sinks. The bathroom was
unpleasant - wretched lighting, a stained and moldy ceiling. Worse, the bottom of the door
frame, next to the shower (it is a shower only, no bathtub) was buckled and split where water had
seeped into the wall over the years, swelling the lathe and plaster and rotting the wood of the
frame.
And that's just the room itself. Being away while the room was cleaned by housekeeping, we
came back to find that my bottle of Rx pills was partly open on top of my open makeup kit - and
sure enough, one of the pills was gone! We put out the "Do Not Disturb" sign the next day, but it
was ignored, and sure enough - housekeeping found the pills again, even though I moved them!
Yet another one was missing.
Finally, the main building. It is dingy and old, where it used to be kinda cool and kitsch. The
lobby furniture is a mish-mash of various styles of 80s sofas, probably purchased used from
other hotels. The exterior steps leading to the upstairs conference rooms were straight out
dangerous, with several of the covered steps tipped downwards with time and weight. Inside, the
steps to the main ballroom were still straight, but their astroturf-like carpeting was fraying and
split at the edges, repaired with duck tape along the edges. The ballroom had a "bar" but I
wouldn't recommend drinking there unless you're part of a captive audience like we were!
Overall, it just wasn't up to snuff - for anything! If you're planning a weekender, convention,
reunion - do yourself and your guest/members a favor, and raise your ticket prices if that's what
you need to do to get a better venue. And if you're just traveling and need to stay in Long Beach,
there's at least six of the standard chain hotels available at reasonable rates. They may not have
"character" - but you'll enjoy your stay a whole lot more.
RTC-1242
Review from Mario M.
1/25/2011 1 Check-in Here
this place sucks don't ever come here extremely outdated nasty place. you know when they have
tons of security and pay phone it's not a good hotel.
anna r.
Norwalk, CA
1/14/2011
This hotel is very basic, but it is a great location. The pool was really pretty, and it looked like
they just re-did the lobby which helps out a lot. I also stayed for 2 nights and only had to pay
$99 which was a good deal. The rooms definitely need some improvement, but you can't beat
$49.50 a night!
Review from Bob D.
Santa Monica, CA
5/18/2010 1 Check-in Here
Staying one night to cut down on drive time to an early class tomorrow.
Friendly staff.
Basic motel vibe.
It really should have cost half as much as I was charged but the Room is clean and the bed is
decent. I'd have given it 3 stars if I paid half as much, but I've stayed at much much nicer places
for the same money.
Review from J C.
J C.
San Diego, CA
6/6/2010 4 photos
Holy CRAP! Do NOT stay here EVER! This place is horrible! Our room had blood spatters all
over the drapes as if a murder took place in the room before we got there! The walls were
peeling, the room smelled like a combo of mold, smoke, and urine! The floors were filthy. The
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ceiling had a huge, poorly patched hole. Mold on the lampshades that was BLACK! I can't even
describe to you properly how disgusting this place was and do proper justice! No words can
capture this monstrosity of an establishment.
 SeaPort Marina Hotel
Review from Marwan A.
San Diego, CA
5/25/2009
We stayed overnight because we were at the club that's connected to the hotel. Not a whole lot to
say about this place. Its a hotel. Nothing special. I had a friend who gave us a discount on the
room.
We slept. We showered. We left.
Three stars means average, right. I don't really like the "A-OK" description that YELP gives with
the three star rating. A-OK makes it sound as if I liked this place...I wouldn't go that far. I would
be willing to stay here again, if the price was right. I felt the need to elaborate...forgive me :)
WARNING: Do not eat at the restaurant in the hotel. Go anywhere else.
You're welcome.
RTC-1244
Final Environmental Impact Report
October 2011
Letter 171
Commenter:
Allan Songer
Date:
April 25, 2011
Response:
The commenter states an opinion that the developers are not responsible stewards of the
property at 6400 East PCH and that they would likely not complete the proposed project ontime. City decision makers will consider this opinion as they review the project, but this
comment does not address the RDEIR analysis or conclusions. The commenter also states that
the RDEIR should state whether the applicants plan to sell the property with entitlements or
manage the property themselves. It is important to remember that the RDEIR is an
informational document whose purpose is to disclose the environmental effects of proposed
actions. Financial impacts are not typically addressed in an EIR unless they would result in a
physical impact. As such, the applicant’s plan to sell or manage the proposed property need
not be included in the RDEIR. The assumption that the applicant would be responsible for
blighting of the proposed project is a speculative future condition of the project site. Under
CEQA, the baseline for environmental review is the existing conditions at the time of study.
City of Long Beach
SCH No. 2009101014
Second + PCH Development
RTC-1245
Charles J. Fisher, Historian
140 S. Avenue 57
Highland Park, CA 90042
Phone: 323/256-3593 Fax: 323/255-0041
Email: [email protected]
Letter 172
April 25, 2011
Craig Chalfant, City of Long Beach
Department of Development Services
333 West Ocean Boulevard, 5th Floor
Long Beeach, CA 90802
RE: PCH Project Recirculated DEIR (SCH#2009101014)
Dear Mr. Plafkin,
I am writing this letter to comment on the irreversible negative impact that the present
proposal for the demolition of the Seaport Marina Hotel formerly the Edgewater Inn at
6400 E. Pacific Coast Highway. As a historian who has successfully researched, written
and or advocated over 125 successful Historic Cultural Monument nominations for the
City of Los Angeles I have been actively involved in the field of historic preservation for
almost three decades. My resume is attached to the end of this letter.
The California Environmental Quality Act requires that various alternatives to any
demolition of a historic resource be properly vetted during the EIR process in order to
allow for a serious process to allow for the preservation of any threatened historic
resource. This process has resulted in the preservation of many historic structures as a
part of new projects.
The Seaport Marina Hotel was designed by the noted African American architect Roy
Anthony Sealey in 1963. Sealy had previously worked in the office of the renowned
Aftrican American architect Paul R. Williams and had developed a solid practice of his
own, designing homes for the Hollywood elite and various public and commercial
designs. The Seaport Marina Hotel is one of his best examples of a Mid-Century Modern
“Googies-Style” garden hotel design.
The association with Roy Sealy and the high level of design are two important reasons
that the Seaport Marina Hotel should be considered eligible for the California Register as
well as for local listing under the Long Beach monument ordinance. This eligibility is
the reason that the Seaport Marina Hotel must be considered a historic resource for the
purposes of the resource review requirements of the California Environmental Quality
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PCH Project –(SCH#2009101014) DEIR
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Act. This means that alternatives to the demolition of the resource must be laid out and
analyzed as alternatives to demolition in the EIR document. So far only the “No Build”
alternative retains the historic hotel buildings. One or more viable alternatives that
incorporate the hotel into the new project are required under CEQA before the lead
agency (City of Long Beach) can properly analyzed.
The analysis of Historic and Cultural resources in the DEIR is inadequate and
incomplete. The preservation alternatives for the Seaport Marina Hotel must be addressed
appropriately and fully.
Sincerely,
Charles J. Fisher,
Historian
RTC-1247
2
140 S. Avenue 57
Highland Park, CA 90042
Phone 323-256-3593
Fax 323-255-0041
E-mail [email protected]
Charles J. Fisher
Summary of
qualifications
Professional
experience
A versatile and independent professional with extensive skills in the historic
preservation of real estate preservation, including research, documentation,
advocacy. Accomplishments include the successful nomination of over 125
Los Angeles Historic Cultural Monuments, and spearheading the
establishment of the Highland Park Historic Preservation Overlay Zone, the
largest HPOZ in the city of Los Angeles, and the first HPOZ in Los Angeles
to include a commercial district. Steps in creating the HPOZ involved initial
advocacy, working with city officials to authorize an historic survey,
supplemental research on contributing structures. Demonstrated ability in
researching and standardizing data for information systems. An enthusiastic
and innovative problem solver who produces quality work and gets along
well with others. Three-time President of the Highland Park Heritage Trust;
Chair of the Highland Park Historic Preservation Overlay Zone Design
Review Board; a founding member of the Los Angeles HPOZ Alliance;
serving two years as the President of the Heritage Coalition of Southern
California (2005-2006); Co-Chair (with The Late David Cameron) of the
Cultural Resources Committee of the Los Angeles Conservancy (19911996); Presently serving as Commercial Chair for the Los Angeles
Conservancy Modern (Modcom) Committee.
2005 - Present Historian (on call) with ICF International, LA office
2004 – Present
Historian 4 Hire
Los Angeles, CA
Historical Research, Preservation Advocacy
 Successfully submitted and or advocated over 125 Historic Cultural
Monument nominations for the City of Los Angeles, starting in 1987.
 Extensive advocacy to Neighborhood Councils on historic issues.
 Preparing and filing Mills Act applications for owners of historic properties.
 Successful nominations result in increased property values and change of
use in terms of adaptive reuse, resulting in entire districts improved.
 Preparing historic resource reports required by redevelopment
agencies.
 Clients include Murray Burns, president of the Historic Preservation
Overlay Zone Alliance (Arthur B. Benton Residence, HCM 827, Marshall
Flats, HCM 823, and Mary Stilson Residence, HCM 824); AmbassadorHill Association (Franklin T. Briles Residence, HCM 809); St. Andrews
Square Association (J. A. Howsley House, HCM 805, Ernest Borgmeyer
House, HCM 810); Silver Lake Homeowners Association (Modification of
Disney Site to Include Site of the Animators School HCM 163). Notable
nominations include Santa Fe’s Arroyo Seco Bridge, HCM 339 (Adapted
for the MTA Gold Line); the Zeigler Estate, HCM 416 (now on the National
Register of Historic Places); Casa de Adobe, HCM 493 (re-nominated
after original nomination failed); Hodel Residence and Tea House, HCM
802, designed and built by famed Russian architect Alexander Zelenko;
Octagon House, HCM 413 (Heritage Square) and identifying and
nominating the Purviance Residence, a previously unknown early work by
R M Schindler, HCM 844 (See list of nominations, attached)
RTC-1248
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1 of 3
1976 – 2004
Transamerica Real Estate Tax Service
CA
Supervisor of Bonds and Assessments (Coordinator II)
 Responsible for maintenance and utilization of the automated files for
improvement bond information for over 100 government agencies.
Extensively utilized computer and word processing applications.
 Created, compiled and maintained automated bond plant for Los Angeles
division, coordinated all billing for customers on improvement bonds and
irrigation districts
 Cut down penalty losses in department by over 95%,
 Processed over 35,000 conversion new orders annually
Real Estate Tax Examiner
 Worked extensively with property tax maps and legal descriptions.
Learned in real world how to do property research.
 Processed an average of 250 to 300 orders daily
Publications and
Lectures
Highland Park (Images of America), © 2008, Arcadia Publishing,
Charleston, SC, ISBN 978-0-7385-5570-6
Garvanza (Images of America), © 2010, Arcadia Publishing, Charleston,
SC, ISBN 978-0-7385-8120-0
Currently in draft form, a compendium of architect biographies focusing
on architects featured in Los Angeles Historic Cultural Landmarks, “The
Architects of Los Angeles”, numerous published photographs of
landmark buildings in Los Angeles. Extensive use of original language in
monument descriptions included in the book Landmark L.A. published by
Cultural Heritage Commission, edited by Jeffrey Herr. Presentations
include talks on both preservation issues and historical subjects.
Education
1975 – 1976
California State University
Los Angeles, CA
Baccalaureate work for Pre-Law, Political Science
1971 - 1974
East Los Angeles College
Los Angeles, CA
Associate of Arts, Political Science
Awards received
City of Los Angeles Citation for research and Historic Cultural Monument
nomination on The Black Cat, HCM 939 (2009)
California Preservation Foundation Award for research on Palomar Hotel
(2006)
Los Angeles Conservancy Preservation Award for research on Palomar
Hotel (2006)
Los Angeles Conservancy Preservation Award for research on St.
George Hotel (2005)
Certificate of Appreciation from Highland Park Heritage Trust (2000)
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Page
2 of 3
California Preservation Foundation Award for Historic Work on Arroyo
Seco Bridge (1997)
Certificate of Appreciation for HPOZ work from Los Angeles
Conservancy (1996)
Outstanding Contribution to Preservation from the Los Angeles Cultural
Heritage Commission (1996)
USC School of Architecture Spirit of Preservation Award (1995) (second
recipient)
Certificate of Merit for renewal work from Los Angeles City Council District
One (1992)
Certificate of Appreciation Eagle Rock Valley Historical Society (1992)
Certificate of Appreciation from Los Angeles Conservancy (1990)
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3 of 3
Final Environmental Impact Report
October 2011
Letter 172
Commenter:
Charles Fisher
Date:
April 25, 2011
Response:
The commenter states that the existing Seaport Marina Hotel should be considered eligible for
the California Register, as well as for local listing under the Long Beach monument ordinance.
This comment is addressed by Master Response 10. As discussed in RDEIR Section IV.D.2,
Historic Resources, a historic evaluation of the site has been conducted. That evaluation
determined that the existing hotel does not meet the criteria for designation as a historic
resource at the national, state, or local level. The “no project” alternative discussed in RDEIR
Section V, Alternatives, considers preservation of the existing hotel.
City of Long Beach
SCH No. 2009101014
Second + PCH Development
RTC-1251
Letter 173
From:
Pauline Strong <[email protected]>
To:
[email protected]
Date:
04/26/2011 10:57 AM
Subject:
Preserve our Cities Treasure
Please do not let the developers spoil our treasure, the PCH and 2nd St land by creating a
development that negates all the zoning laws in our community. Why have laws if they can be
easily broken?
The traffic on this corner is presently very heavy, putting another 4000 or more cars there is
certainly going to affect the quality of life for all of Naples, Belmont Shore, Marina Pacifica, and
many east Long Beach residents.
Our Wetland lands are such a treasure, they too, will be affected by this development of tall
buildings, high density, increased traffic and pollution generated. Do not allow this to happen.
Please abide by the present Zoning.The EIR Report which offers no or the least amount of
environmental impact should be supported by the Long Beach Officials.
Thank you in advance for your support.
Pauline Strong
7234 Marina Pacifica Dr. #8
Long Beach,CA 90803
RTC-1252
Final Environmental Impact Report
October 2011
Letter 173
Commenter:
Pauline Strong
Date:
April 26, 2011
Response:
The commenter states opposition to the proposed project based on general concerns regarding
changes to zoning, increased traffic, and potential impacts to wetlands. The commenter
requests that the project abide by the present zoning and that Long Beach Officials choose an
option that offers no or the least amount of environmental impact. Land use/zoning issues are
addressed in RDEIR Section IV.H, Land Use. Traffic impacts are addressed in Section IV.L,
Traffic and Circulation. Wetland impacts are addressed in Section IV.C, Biological Resources,
and in Master Response 7. Section V, Alternatives, considers an alternative (Alternative 2) that
is consistent with existing zoning, as discussed in Master Response 21.
City of Long Beach
SCH No. 2009101014
Second + PCH Development
RTC-1253
Letter 174
From:
Nicholas Shambro <[email protected]>
To:
[email protected]
Date:
04/26/2011 07:50 PM
Subject:
Seaport Marina Hotel
Dear Mr. Chalfant:
Would you please consider an adaptive re-use in your plans for the Seaport
Marina Hotel complex?
I''m afraid that significant designs such as this will be lost before their
historical (and beautiful) merits will be appreciated.
Although appreciation for mid century modern architecture by the general
public is increasing, for the most part, developers have yet to realize the
benefits.
By including an adaptive reuse option, in the proposal, options which the
developers had not considered, could be explored.
This could provide us with variety in our architecture rather than the cookie
cutter Mediterranean style that has become
so prevalent.
Thank you for taking the time to consider this proposal.
Sincerely,
Nicholas Shambro
RTC-1254
Final Environmental Impact Report
October 2011
Letter 174
Commenter:
Nicholas Shambro
Date:
April 26, 2011
Response:
The commenter requests that the proposed project include an adaptive re-use of the existing
Seaport Marina Hotel. City decision makers will consider this opinion as they review the
project, but this comment does not address the RDEIR analysis or conclusions.
City of Long Beach
SCH No. 2009101014
Second + PCH Development
RTC-1255
Letter 175
Comments Received via Facebook
Adam Liebreich-Johnsen
I'm glad this is here. As it stands right now the Marina Hotel complex is an eyesore. The condition of the
sign and buildings makes the place look abandoned. I was actually surprised when I first moved to Long
Beach when I saw the lettering on the sign had changed. I had assumed the whole place was completely
abandoned. Putting a new complex there with good landscaping would definitely be a plus.
Matt Cutaia
Upscale shopping, dining, residential ocean-view units, a hotel, a theater, and a science learning center
with a cool, modern design all in an amazing location next to the water! What's not to love?!
Vansak Sok
this will add a modernize look to the downtown. But i'm wondering what is the different between this
and the Pike area. The Pike for whatever reason seem to attract minimal amount of people. with that
said, this plan looks great and i personally can't wait to see it. I think it's because of location and parking.
Both are inconvenient and the Pike doesn't offer much anymore than it did years ago. So people don't
think it's worth the drive or the walk.
Leslie Jasmine Aguinada
URBANNNN OUTFFITTTERRSS!! yessss!
Christina Arsenescu
You had me at Urban Outfitters!
Daniel Edward Garcia
Apple + Urban = Yes, please.
Rosalyn Alejo
Do you know how long I've been wanting an Apple Store and an Urban Outfitters closer to CSULB?
FOREVER! I'll be going to SECOND+PCH a lot.
Mayra Hernandez
Yes apple store in long beach is the perfect idea!!!
Karli Rachele Shutt
Yesss! My two favorite stores! What the?! Why don't we already have them? I had to drive almost 20
miles so I could shop at urban outfitters!:( make it happen please!!
Gregory Perea
great idea :) let's make it happen!
Edith Sung
seems like a pretty awesome project!
RTC-1256
Thomas M. Osborne
I am in definite need of an Apple store near my university and house in Long Beach. A chill place to relax,
enjoy the atmosphere, and drink some mocha latte all at the same time. Who wouldn't "like" this?
Christina Nguyen
urban outfitters! yessss please?
Darlene XD
Sounds Interesting, Sure.
Luis Araujo
Sounds high speed, I'm in.
Carl Riesing
It would be great if this is really going to happen. There is not really anything in this area that targets us
except all the bars.
Mai Lai
WWOOOTT!! LOVE ITT!!
Joe Petorella
sweet
Angela Williams
Sounds like a great project. Will definately attract more visitors to LB!
Soriya Neung
I really hope this really does happen! cuz i always drive all the way to irvine just to buy something from
urban outfitters... >_<
Rudy Quezada
Seems like a great way to improve our city and another great tourist attraction..
Cari Addy
Urban Outfitters? YES. PLEASE.
Jonathan Clay
Well this is an awesome idea, hope it goes through and hope you guys slash the competition =)
Edgar Torres
Its about time Long Beach had a place like this!
Lindsay Marie Quirk
This is so badly needed! The Sea Port is an eyesore and the city deserves to class it up!
Betsy Ramirez
This is a great idea...I would like to see something new and exiciting happening in our beautiful long
Beach.
RTC-1257
Fallyn Danielle
I love the idea of having a urban outfitters right here by campus $d would really love an apple store..so
lets make it happen (:
Marcello Arturo Giagnoli
sounds like a great idea to get no work and another place besides the pike area, also since there is no
apple place sounds good
Lauren Doria
I love that there could be an urban outfitters in long beach because all the other ones are pretty far
from where I live
Mark Owens
i love the idea of opening an apple store in the LB
Davy Me
This will be a fun place to visit :)
Jacquelyn Chang
Absolutely ♥:
-the fact that it's LEED certified!
-there is open public space for live performance and public art space brings the feel of Santa Monica
meets Pasadena.
I feel this will resemble a college campus outlet mall (like UCI's student center). Not just convenient to
students, but it gives them alternative options that are still fairly close to campus and a place to hang
out.
This can unite existing areas (The Pike, 2nd Street, and the Marina Pacifica) and brings the community
together (as stated by the project owners). It is an outdoor outlet, as well as a strolling area for people
to mingle in this city, either by walking, biking, or driving.
Thanks for suggesting this idea and having it open to students project second+pch, can't wait to see
what this turns into!
Kamran Adlparvar
i would like to see this built!! would be a great place to hangout!
Giecel Gruezo
Adding a Sprinkles in the food court would be awesome :)
Sarah Truong Nguyen
if we had a fresh and easy there that'd be awesome too
Vickie Phan
RTC-1258
I love this idea. One thing to add though. No Starbucks. No Coffee Bean. Put in Urth Cafe. I drive all the
way to LA just to go to this coffee place. I love it! It's all organic and delicious!! If this is in Long Beach, I
would be there every week! I love this cafe! Please put an Urth Cafe!! http://www.urthcaffe.com/
Diego Alvarado
I love the idea, it adds value to the near by area and I wouldn't mind it all. In fact I wouldn't be surprised
to see myself there two or three times a week!
Christian Go
Would love a new apple store and overall sounds like a great place to hang out
Cori Rubio
This is such a great idea! Hurry and get started!
Marey Gutierrez
Sounds like it's gonna be a really cool place =)
Alysen Sugita
♥ awesome idea!!
Brandon M White
get it done.. that area needs something new
Mariana Cueva
Need, Want, and Love this project. Hope it comes true♥
Abraham Miranda
We want this. We need this. Start building yesterday.
Cristy Westman
Apple stores need to expand and one in lb sounds great! Sign me up...
Carolyn Endres
I fully support the Second & PCH project. This is going to be a phenomenal boost for Long Beach and get
rid of an eyesore that is currently at the site. We need an outdoor mall and top notch venue for dining.
Bottom line We in Belmont Shore approve this project
Mark Michaelsen
Unless they build a parking garage, there simply isn't going to be enough parking. That intersection is
already one of the busiest in the world.
Augie Tamayo
additonal parking requirement could trickle down to L.B. Marina Mall...have a bus shuttle system
program impose. work out a deal with LB Marina...it will benefit both sides
Dan Paladin
There will be ample parking...underground as I understand it...
RTC-1259
Sarah Truong Nguyen
can there be open space for small business or temporary shops by locals?
also, cyber cafe sounds good. you HAVE to have plugs near or on the tables so we can plug in our
computers or recharge our phones!
Dennis Lin
great idea!!!
Briton Voorhees
Build stuff!
Curtis Boyer
Dying for this to become a reality!
Stephen Christopher Thomas
This project looks so cool!
Dustin Vu
Can't wait :]
Eric Perez
Hope this project becomes a reality!
Natalie Pacheco
Hurry up and build!
Joe Pan-Duh Second street can use this. It's gonna make things look better for sure! And an apple store!
Carolyn Tom
Once this is built I think i'll visit the science learning center then curl up with a good book at the Corner
Bakery ;]
Dwight Middleton
If, this actually happens then there will be plenty of business and fashion majors getting a world of
experience, as well, filling plenty of work study jobs! This school is becoming a proper university, which
is why I am here!
‫ווארד תומאס‬
Sounds great ! Now all we need is the breakwater to be removed in addition to get this city shining with
great shopping and a beach that has quality water and waves .
Mandi Moore
I think it's just what Second Street needs! Great idea!
Johnny Dao
An Apple Store in Long Beach! Awesome!
Vickie Phan
RTC-1260
I love this idea. One thing to add though. No Starbucks. No Coffee Bean. Put in Urth Cafe. I drive all the
way to LA just to go to this coffee place. I love it! It's all organic and delicious!! If this is in Long Beach, I
would be there every week (actually make that everyday)! I love this cafe! Please put an Urth Cafe!!
http://www.urthcaffe.com/
Ryan Stephens
Sounds like an awesome idea!
Mariana Cueva
I love eating at Panera Bread and shopping at H&M ;]
Jeannie Weiss-Jones
We have such a beautiful City..This project is greatly needed...Bravo !!!!!!!!!!!!
Kevin Chan
It would be sweet if there were a lot of nightlife stuff for us CSULB students to stay in the area/invite
others from the LA/OC areas to come and hangout late nights.
Marek Minecki
Why does this have to be all national chains? Make space for local flavor or it will fail — people are
moving away from the mall idea. Look at how miserable the development by the Convention Center is.
Jodi Simmons
We need a spectacular gateway into East Long Beach. I'm so hopeful that this will be the ticket and our
long wait will be over.
Willy Pesnec
Can hardly wait for this project to finally see the light. It's about time the Marina Seaport eye sore
disappears forever and this beautiful complex comes to life. I can only hope traffic will not be too much
worse, condos will be priced somewhat reasonably and that Marina Pacifica values will not tumble in
the process. Go 2nd and PCH!!!!!
Jeanine Birong
Love the idea of fixing the Seaport Marina ugliness, but twelve stories is wrong for the east side of Long
Beach.
RTC-1261
Final Environmental Impact Report
October 2011
Letter 175
Commenter:
Facebook Comments
Date:
April 24, 2011
Response:
A total of 72 comments were received via Facebook. Of the 72 commenters, 71 stated general
support for the proposed project. City decision makers will consider these opinions as they
review the project, but these comments do not address the RDEIR analysis or conclusions. One
commenter stated concern regarding the provision of parking. Impacts related to parking are
discussed in the RDEIR Section IV.L, Traffic and Circulation, on pages IV.L-60 through IV.L-64.
Using the shared parking analysis, impacts were less than significant.
City of Long Beach
SCH No. 2009101014
Second + PCH Development
RTC-1262
Letter 176
----- Forwarded by Craig Chalfant/DV/CLB on 06/09/2011 09:32 AM ----From:
Peter Werrenrath <[email protected]>
To:
[email protected]
Date:
04/25/2011 12:09 PM
Subject:
2nd & PCH
Sent by:
[email protected]
Dear Mr. Chalfant:
The Second + PCH project planned for the corner of 2nd Street and Pacific Coast Highway is the
right project at the right time for Long Beach.
I have reviewed the project proposal and want to signal my strong support for the development
as planned. A project like this will serve as a great example for the City in terms of meeting the
community’s needs and creating vibrant retail and residential spaces that we can all be proud of.
In my opinion, the project will also serve as an attractive gateway to the City of Long Beach and
will enhance the waterfront experience for both visitors to Long Beach and residents.
In terms of economics, the development will create jobs in a City where the unemployment rate
is nearly 13% and establish a consistent source of new revenue for the City’s general fund. This
increase can pay for more parks, library hours and public safety – a much appreciated benefit
from the development.
Please do the right thing for Long Beach and support this project!
-Peter Werrenrath, Realtor®
"How can I help you?"
[email protected]
Text/Cell: 562-208-9818
Fax: 562-597-2968
www.TheREALPete.com
www.InvestingInLongBeach.com
www.InvestingIngLongBeachRealEstate.com
Residential and Income Property Specialist
Certified Short Sales and Foreclosure Resource (SFR)
Certified Buyer's Agent for Bank Owned Properties
Certified Real Estate Investment Counselor
Coldwell Banker Coastal Alliance
1650 Ximeno Ave #120
Long Beach, CA 90804
DRE License #: 01870443
RTC-1263
Final Environmental Impact Report
October 2011
Letter 176
Commenter:
Pete Werrenrath
Date:
April 25, 2011
Response:
The commenter states support for the proposed project. City decision makers will consider this
opinion as they review the project, but this comment does not address the RDEIR analysis or
conclusions.
City of Long Beach
SCH No. 2009101014
Second + PCH Development
RTC-1264
Letter 177
From:
[email protected]
To:
[email protected]
Date:
04/25/2011 03:49 PM
Subject:
Fwd: Second+PCH
-----Original Message----From: Betty Shaw <[email protected]>
To: Undisclosed recipients: ;
Sent: Mon, Apr 25, 2011 1:41 pm
Subject: Fwd: Second+PCH
Begin forwarded message:
From: [email protected]
Date: April 25, 2011 12:07:47 AM PDT
To: [email protected]
Subject: Re: Second+PCH
A few days ago I mailed this to Mr. Chalfant.
Do you think it should be emailed as well?
April 19, 2011
Dear Mr. Chalfant,
Concerning the Second ST. – PCH development.
Traffic Concern
Given that the intersection of Second St. and PCH is notoriously congested,
the impact of development affecting this area is critical. During daily peak
hours it is not uncommon for cars on 2nd St. to have to wait more than one
signal cycle to cross Marina Drive or PCH. Incidentally, the Long Beach
proponents who favor the development appear to be those who do not have to
endure the current daily congestion. Unfortunately all of the proposed
development alternatives would result in unacceptable additional traffic
congestion.
RTC-1265
Eyesore concern and a Gateway to Long Beach
There are several relatively inexpensive modifications that could be done to
make the property pleasant in appearance. For example, the other three
corners of Second and PCH have nice landscaping, whereas this property has
chosen to keep unsightly dirt, and unsightly huge ducts exposed. This lack of
propriety is not surprising as it is in the developers best interest to keep the
property as unpleasant as possible to encourage the City to approve a
change.
As a gateway to Long Beach, a development might look nice, but isn’t it likely
that businesses and patrons may ask themselves – “Can’t we go somewhere
else so we don’t have to contend with this terrible traffic?”
As the current EIR notes, the proposed development alternatives would all
make the present severe traffic congestion worse in varying degrees. Thus
there is no apparent alternative other than maintaining the present SEADIP
regulations.
Very sincerely,
W. Howard Davis
93 Vista del Golfo, L B 90803
562 433-3717
P.S.
I feel sorry for the owners of this property, but material traffic congestion was
present when they purchased the property. Whatever they paid for the
property should have reflected that no development should have been
anticipated that would contribute to additional traffic.
RTC-1266
Final Environmental Impact Report
October 2011
Letter 177
Commenter:
W. Howard Davis
Date:
April 19, 2011
Response:
The comments contained in this letter are identical to those of Comment Letter 130. Please refer
to the response provided for Comment Letter 130.
City of Long Beach
SCH No. 2009101014
Second + PCH Development
RTC-1267
Mitigation Monitoring and Reporting Plan
Final Environmental Impact Report
October 2011
MITIGATION MONITORING AND REPORTING
PROGRAM
CEQA requires adoption of a monitoring and reporting program for the mitigation measures
necessary to mitigate or avoid significant effects on the environment. The mitigation
monitoring and reporting program is designed to ensure compliance with adopted mitigation
measures during project implementation. For each mitigation measure recommended in the
Final Environmental Impact Report (EIR) that applies to the applicant’s proposal, specifications
are made herein that identify the action required and the monitoring that must occur. In
addition, the party for verifying compliance with individual mitigation measures is identified.
City of Long Beach
SCH No. 2009101014
Second + PCH Development
MMRP-1
Final Environmental Impact Report
Mitigation Measure/Condition of Approval
October 2011
Action Required
When
Monitoring to
Occur
Monitoring
Frequency
Responsible
Agency or
Party
Compliance Verification
Initial
Date
Comments
AIR QUALITY
Mitigation Measure B-1: General contractors shall
ensure that all construction equipment is properly tuned
and maintained at an off-site location in accordance with
manufacturer's specifications. This mitigation measure
would reduce all criteria pollutant emissions during
construction.
Mitigation Measure B-2: General contractors shall
maintain and operate construction equipment so as to
minimize exhaust emissions.
Mitigation Measure B-3: Construction emissions should
be phased and scheduled to avoid emissions peaks and
discontinued during second-stage smog alerts.
Mitigation Measure B-4: Electricity from power poles
rather than temporary diesel- or gasoline-powered
generators shall be used to the extent feasible.
Mitigation Measure B-5: All construction vehicles shall be
prohibited from idling in excess of five minutes, both on- and
off-site. Signs shall be posted limiting idling to five minutes.
Mitigation Measure B-6: The project applicant shall
utilize coatings and solvents that are consistent with
applicable SCAQMD rules and regulations, in particular
Rule 1113 (Architectural Coatings). Coatings shall be
“super-compliant coatings” and shall be selected from the
list of “super-compliant coating manufacturers” listed on
the SCAQMD website
(http://www.aqmd.gov/prdas/Coatings/supercompliantlist.htm).
Mitigation Measure B-7: Water exposed surfaces at least
three times a day under calm conditions. Water as often as
needed on windy days when winds are less than 25 miles
per hour or during very dry weather in order to maintain a
surface crust and prevent the release of visible emissions
from the construction site. This mitigation measure would
reduce PM10 and PM2.5 emissions during construction.
Key:
Field verification of
compliance
During
construction
Periodically
throughout
construction
OCM
Field verification of
compliance
During
construction
OCM
Field verification of
compliance
During
construction
Field verification of
compliance
During
construction
Field verification of
compliance
During
construction
Review of construction
specifications; field
verification of
compliance
Construction
specifications
review prior to
issuance of
demolition
permit; field
verification
during
construction
During
construction
Periodically
throughout
construction
Periodically
throughout
construction
Periodically
throughout
construction
Periodically
throughout
construction
Once for
construction
specifications
review;
periodically
throughout
construction for
field verification
Field verification of
compliance
PWD–CityofLongBeachPublicWorksDepartment
LBDS–CityofLongBeachDevelopmentServicesDepartment
OCM–OnsiteConstructionManager
City of Long Beach
SCH
No. 2009101014
OCM
OCM
OCM
LBDS, OCM
Periodically
throughout
construction
OCM
Second + PCH Development
MMRP-2
Final Environmental Impact Report
Mitigation Measure/Condition of Approval
October 2011
Action Required
When
Monitoring to
Occur
Monitoring
Frequency
Responsible
Agency or
Party
Mitigation Measure B-8: All trucks hauling dirt, sand, soil
or other loose materials off-site shall be covered or wetted
or shall maintain at least two feet of freeboard [i.e.,
minimum vertical distance between the top of the material
and the top of the truck]. Wash mud-covered tires and
under-carriages of trucks leaving construction sites. This
mitigation measure would reduce PM10 and PM2.5
emissions during construction.
Mitigation Measure B-9: Sweep adjacent streets, as
needed, to remove dirt dropped by construction vehicles or
mud that would otherwise be carried off by trucks departing
the site. This mitigation measure would reduce PM10 and
PM2.5 emissions during construction.
Mitigation Measure B-10: Securely cover loads with a
tight fitting tarp on any truck leaving the construction site.
This mitigation measure would reduce PM10 and PM2.5
emissions during construction.
Mitigation Measure B-11: Building walls shall be watered
prior to use of demolition equipment. This mitigation
measure would reduce PM10 and PM2.5 emissions during
construction.
Mitigation Measure B-12: All on-site construction
equipment greater than 50 horsepower (hp) shall be
designated as EPA Tier 3 certified engines or engine
retrofits comparable to EPA Tier 3 certified engines. This
mitigation measure would reduce NOx emissions during
construction.
Field verification of
compliance
During
construction
Periodically
throughout
construction
OCM
Field verification of
compliance
During
construction
Periodically
throughout
construction
OCM
Field verification of
compliance
During
construction
Periodically
throughout
construction
OCM
Field verification of
compliance
During
construction
Periodically
throughout
construction
OCM
Review of construction
specifications; field
verification of
compliance
Once for
construction
specifications
review;
periodically
throughout
construction for
field verification
LBDS, OCM
Mitigation Measure B-13: Diesel-fueled vehicles which will
be on-site for 3 or more consecutive days shall be equipped
with a diesel particulate filter (DPF) or other control device
or technology capable of achieving comparable reductions
in particulate matter (PM) emissions. The device or
technology shall be properly maintained and operational at
all times when on-site. This mitigation measure applies to
Review of construction
specifications; field
verification of
compliance
Construction
specifications
review prior to
issuance of
demolition
permit; field
verification
during
construction
Construction
specifications
review prior to
issuance of
demolition
permit; field
verification
Once for
construction
specifications
review;
periodically
throughout
construction for
LBDS, OCM
Key:
PWD–CityofLongBeachPublicWorksDepartment
LBDS–CityofLongBeachDevelopmentServicesDepartment
OCM–OnsiteConstructionManager
City of Long Beach
SCH
No. 2009101014
Compliance Verification
Initial
Date
Comments
Second + PCH Development
MMRP-3
Final Environmental Impact Report
Mitigation Measure/Condition of Approval
on- and off-road vehicles, but excludes delivery or haul
trucks which visit the site intermittently.
Mitigation Measure B-14: The project applicant shall, as
feasible, schedule deliveries during off-peak traffic periods to
encourage the reduction of trips during the most congested
periods. This mitigation measure would reduce all criteria
pollutant emissions during operation.
Mitigation Measure B-15: The proposed project would
provide preferred parking to low-emission and flex fuel
vehicles. The project applicant shall also post information on
mass transit and alternative transportation options offered in
the vicinity of the proposed project.
October 2011
Action Required
When
Monitoring to
Occur
during
construction
During
construction
Field verification of
compliance
Monitoring
Frequency
Responsible
Agency or
Party
Compliance Verification
Initial
Date
Comments
field verification
Periodically
throughout
construction
OCM
Review of construction
specifications; field
verification of
compliance
Construction
specifications
review prior to
issuance of
demolition
permit; field
verification
during
construction
Once for
construction
specifications
review;
periodically
throughout
construction for
field verification
LBDS, OCM
Verification that
required surveys (if
any) have been
conducted; field
verification of
compliance with any
required buffers
Review of
required surveys
prior to issuance
of demolition
permit; field
verification
during
construction
Once for survey
review;
periodically
throughout
construction for
field verification
LBDS, OCM
BIOLOGICAL RESOURCES
Mitigation Measure C-1: The developer or a designated
representative shall ensure that impacts to migratory
raptor and songbird species are avoided through one or
more of the following methods: (1) vegetation removal
activities shall be scheduled outside the nesting season
for raptor and songbird species (nesting season typically
occurs from February 15 to August 31) to avoid potential
impacts to nesting species (this will ensure that no active
nests will be disturbed and that habitat removal could
proceed rapidly); and/or (2) any construction activities that
occur during the raptor and songbird nesting season shall
require that all suitable habitat be thoroughly surveyed for
the presence of nesting raptor and songbird species by a
qualified biologist before commencement of clearing. If
any active nests are detected, a buffer of at least 300 feet
(500 feet for raptors) shall be delineated, flagged, and
avoided until the nesting cycle is complete as determined
by the qualified biologist to minimize impacts. The
developer or designated representative shall submit proof
of compliance with this measure to the City of Long Beach
Department of Development Services prior to tree removal
Key:
PWD–CityofLongBeachPublicWorksDepartment
LBDS–CityofLongBeachDevelopmentServicesDepartment
OCM–OnsiteConstructionManager
City of Long Beach
SCH
No. 2009101014
Second + PCH Development
MMRP-4
Final Environmental Impact Report
Mitigation Measure/Condition of Approval
October 2011
Action Required
When
Monitoring to
Occur
Monitoring
Frequency
Responsible
Agency or
Party
Compliance Verification
Initial
Date
Comments
activities on-site.
CULTURAL RESOURCES
Mitigation Measure D-1: An archaeologist meeting the
Secretary of the Interior's Professional Qualification
Standards (the "Archaeologist") shall be retained by the
Project Applicant and approved by the City to oversee and
carry out the mitigation measures stipulated in this EIR.
Mitigation Measure D-2: A qualified archaeological
monitor shall be selected by the Archaeologist, retained by
the Project Applicant, and approved by the City to monitor
ground-disturbing activities within the project site that
include digging, grubbing, or excavation into native
sediments that have not been previously disturbed for this
project. Ground-disturbing activities do not include
movement, redistribution, or compaction of sediments
excavated during the project. The Archaeologist shall
attend a pre-grade meeting and develop an appropriate
monitoring program and schedule.
Mitigation Measure D-3: In the event that cultural
resources are unearthed during ground-disturbing
activities, the archaeological monitor shall be empowered
to halt or redirect ground-disturbing activities away from
the vicinity of the find so that the find can be evaluated.
Work shall be allowed to continue outside of the vicinity of
the find.
Mitigation Measure D-4: All cultural resources unearthed
by project construction activities shall be evaluated by the
Archaeologist. If the Archaeologist determines that the
resources may be significant, the Archaeologist will notify
the Project Applicant and the City and will develop an
appropriate treatment plan for the resources. The
Archaeologist shall consult with an appropriate Native
American representative in determining appropriate
treatment for unearthed cultural resources if the resources
are prehistoric or Native American in nature.
Mitigation Measure D-5: Treatment plans developed for
any unearthed resources shall consider preservation of
Key:
Verification that a
qualified archaeologist
has been retained
Prior to issuance
of demolition
permit
Once
LBDS
Verification that a
qualified monitor has
been retained; field
verification of
monitoring
Verification that
a monitor has
been retained
prior to issuance
of demolition
permit; field
verification
during
construction
Once for
verification that a
monitor has
been retained;
periodically
throughout
construction for
field verification
LBDS, OCM
Field verification of
compliance
During
construction
Periodically
throughout
construction
OCM
Field verification of
compliance; review
and approval of any
treatment plan
Field verification
during
construction;
treatment plan
review prior to
re-initiating work
(if resources
unearthed)
Periodically
throughout
construction for
field verification;
once for
treatment plan
review
OCM, LBDS
Review and approval
of any treatment plan
Prior to reinitiating work (if
Once
LBDS
PWD–CityofLongBeachPublicWorksDepartment
LBDS–CityofLongBeachDevelopmentServicesDepartment
OCM–OnsiteConstructionManager
City of Long Beach
SCH
No. 2009101014
Second + PCH Development
MMRP-5
Final Environmental Impact Report
Mitigation Measure/Condition of Approval
the resource or resources in place as a preferred option.
Feasibility and means of preservation in place shall be
determined through consultation between the
Archaeologist, the Native American representative, the
Project Applicant, and the City.
Mitigation Measure D-6: The Archaeologist shall prepare
a final report to be reviewed and accepted by the City.
The report shall be filed with the Project Applicant, the
City, and the California Historic Resources Information
System South Central Coastal Information Center. The
report shall include a description of resources unearthed, if
any, treatment of the resources, and evaluation of the
resources with respect to the California Register of
Historic Resources and the National Register of Historic
Places. The report shall also include all specialists'
reports as appendices, if any. If the resources are found to
be significant, a separate report including the results of the
recovery and evaluation process shall be required. The
City shall designate repositories in the event cultural
resources are uncovered.
Mitigation Measure D-7: A qualified paleontologist shall
attend a pre-grade meeting and develop a paleontological
monitoring program for excavations into older Quaternary
deposits. A qualified paleontologist is defined as a
paleontologist meeting the criteria established by the
Society for Vertebrate Paleontology. Monitoring shall
consist of visually inspecting fresh exposures of rock for
larger fossil remains and, where appropriate, collecting
wet or dry screened sediment samples of promising
horizons for smaller fossil remains. The frequency of
monitoring inspections shall be based on the rate of
excavation and grading activities, the materials being
excavated, and the depth of excavation, and if found, the
abundance and type of fossils encountered.
Mitigation Measure D-8: If a potential fossil is found, the
paleontologist shall be allowed to temporarily divert or
redirect grading and excavation activities in the area of the
exposed fossil to facilitate evaluation and, if necessary,
Key:
October 2011
Action Required
When
Monitoring to
Occur
Responsible
Agency or
Party
Compliance Verification
Initial
Date
Comments
resources
unearthed)
Review and approval
of report (if required)
Prior to reinitiating work (if
resources
unearthed)
Once
LBDS
Verification that a
qualified paleontologist
has been retained;
field verification of
monitoring
Verification that
a monitor has
been retained
prior to issuance
of demolition
permit; field
verification
during
construction
Once for
verification that a
monitor has
been retained;
periodically
throughout
construction for
field verification
LBDS, OCM
Field verification of
compliance
During
construction
Periodically
throughout
construction
OCM
PWD–CityofLongBeachPublicWorksDepartment
LBDS–CityofLongBeachDevelopmentServicesDepartment
OCM–OnsiteConstructionManager
City of Long Beach
SCH
No. 2009101014
Monitoring
Frequency
Second + PCH Development
MMRP-6
Final Environmental Impact Report
Mitigation Measure/Condition of Approval
October 2011
Action Required
When
Monitoring to
Occur
Monitoring
Frequency
Responsible
Agency or
Party
Compliance Verification
Initial
Date
Comments
salvage.
Mitigation Measure D-9: At the paleontologist's
discretion and to reduce any construction delay, the
grading and excavation contractor shall assist in removing
rock samples for initial processing.
Mitigation Measure D-10: Any fossils encountered and
recovered shall be prepared to the point of identification
and catalogued before they are donated to their final
repository.
Mitigation Measure D-11: Any fossils collected shall be
donated to a public, non-profit institution with a research
interest in the materials, such as the Natural History
Museum of Los Angeles County. Accompanying notes,
maps, and photographs shall also be filed at the
repository.
Mitigation Measure D-12: If fossils are found, following
the completion of the above tasks, the paleontologist shall
prepare a report summarizing the results of the monitoring
and salvaging efforts, the methodology used in these
efforts, as well as a description of the fossils collected and
their significance. The report shall be submitted by the
Project Applicant to the lead agency, the Natural History
Museum of Los Angeles County, and representatives of
other appropriate or concerned agencies to signify the
satisfactory completion of the project and required
mitigation measures.
Mitigation Measure D-13: If human remains are
encountered unexpectedly during construction excavation
and grading activities, State Health and Safety Code
Section 7050.5 requires that no further disturbance shall
occur until the County Coroner has made the necessary
findings as to origin and disposition pursuant to PRC
Section 5097.98. If the remains are determined to be of
Native American descent, the coroner has 24 hours to
notify the NAHC. The NAHC will then identify the
person(s) thought to be the Most Likely Descendent of the
deceased Native American, who will then help determine
Key:
Field verification of
compliance
During
construction
Periodically
throughout
construction
OCM
Verification that fossils
have been recovered,
catalogued, and
donated (if required)
Verification that fossils
have been recovered
and donated (if
required)
Prior to reinitiating work (if
resources
unearthed)
Prior to reinitiating work (if
resources
unearthed)
Once
LBDS
Once
LBDS
Review and approval
of report (if required)
Prior to reinitiating work (if
resources
unearthed)
Once
LBDS
Verification that
County Coroner and/or
NAHC consultation
has occurred (if
human remains
unearthed)
Prior to reinitiating work (if
human remains
unearthed)
Once
LBDS
PWD–CityofLongBeachPublicWorksDepartment
LBDS–CityofLongBeachDevelopmentServicesDepartment
OCM–OnsiteConstructionManager
City of Long Beach
SCH
No. 2009101014
Second + PCH Development
MMRP-7
Final Environmental Impact Report
Mitigation Measure/Condition of Approval
October 2011
Action Required
When
Monitoring to
Occur
Monitoring
Frequency
Responsible
Agency or
Party
Compliance Verification
Initial
Date
Comments
what course of action should be taken in dealing with the
remains. Preservation of the remains in place or project
design alternatives shall be considered as possible
courses of action by the Project Applicant, the City, and
the Most Likely Descendent.
GEOLOGY AND SOILS
Mitigation Measure E-1: Proposed building foundations
shall be constructed utilizing driven pre-cast piles or cast-in
pile foundations that extend through the liquefiable zones
into competent material, or an equivalent foundation system,
for shoring and structural support in order to reduce the
potential for adverse impacts related to liquefaction,
differential settlement, ground lurching, and dewatering
related ground settlement. Alternatively, densification of the
liquefiable soils using vibro-displacement stone columns or
compaction grouting would mitigate the liquefaction hazard,
and the new structures could then be supported on shallow
foundation systems. The specific building foundation
method(s) to be employed shall be determined by the project
geotechnical engineer, and reviewed and approved by the
City Engineer prior to issuance of building permits.
Mitigation Measure E-2: If determined necessary by the
project geotechnical engineer, removal and recompaction of
compressible soils or in-situ ground modification shall be
utilized, based on detailed design stage recommendations,
in order to address potential ground settlement
Mitigation Measure E-3: In order to address potential
ground settlement during construction activities, the
construction contractor shall limit the depth of construction
dewatering, install sheet piles, and pump from within the
excavation to reduce the impacts to groundwater levels
outside the excavation, install monitoring wells to evaluate
groundwater, monitor adjacent areas for indications of
settlement, and/or protect settlement-sensitive structures
through ground improvement or foundation underpinning, as
deemed appropriate by the project geotechnical engineer.
Mitigation Measure E-4: Depending upon the specific
technique to be employed to mitigate liquefaction hazards,
Key:
Review and approval
of final building plans;
field verification of
compliance with
required methods
Final building
plan review prior
to issuance of
building permits;
field verification
during
construction
Once for final
building plan
review;
periodically
throughout
construction for
field verification
PWD, OCM
Field verification of
compliance
During
construction
Periodically
throughout
construction
OCM
Review and approval
of final building plans;
field verification of
compliance with
required methods
Final building
plan review prior
to issuance of
building permits;
field verification
during
construction
Once for final
building plan
review;
periodically
throughout
construction for
field verification
PWD, OCM
Review and approval
of vibration
Vibration
management
Once for
vibration
PWD, OCM
PWD–CityofLongBeachPublicWorksDepartment
LBDS–CityofLongBeachDevelopmentServicesDepartment
OCM–OnsiteConstructionManager
City of Long Beach
SCH
No. 2009101014
Second + PCH Development
MMRP-8
Final Environmental Impact Report
Mitigation Measure/Condition of Approval
and prior to initiation of construction, a Vibration
Management Plan [VMP) shall be prepared by a qualified
consultant hired by the applicant for review and approval
by the City. The VMP shall address the potential for
specifically proposed construction activities to cause
vibration induced ground settlement on off-site properties.
The performance standard for vibration management shall
be to prevent vibration induced ground settlement on
nearby properties that would result in structural damage
or damage to other sensitive off-site improvements. More
specifically, the performance standard shall ensure that
construction of the project would not result in off-site
ground settlement greater than ½-inch in non-building
areas or greater than ¼-inch in building areas. If it is
determined that there would be no potential for significant
settlement on off-site properties due to proposed
construction techniques, no further requirements for
mitigation would apply. In the event potential for
significant settlement is identified, the VMP shall include
mitigation requirements that will ensure that the
performance standard to prevent significant off-site
ground settlement is met. Mitigation techniques to reduce
the impacts of vibration may include avoiding construction
activities that involve vibration, limiting construction
involving vibration to specified distances from off-site
sensitive receptors, monitoring vibration and settlement
during construction, and/or protecting sensitive
improvements from excessive settlement by ground
stabilization or foundation underpinning. Monitoring
methods include installation of ground survey points
around the outside of excavations to monitor settlement
and/or placing monitoring points on nearby structures or
surfaces to monitor performance of the structures. If
monitored movement shows potential for the performance
standard to be exceeded during the course of
construction, all work potentially associated with vibration
induced settlement shall stop and the City shall be
immediately informed. Subsequently, the contractor's
methods shall be reviewed and changes made, as
Key:
October 2011
Action Required
management plan;
field verification of
compliance with
required methods
When
Monitoring to
Occur
plan review prior
to issuance of
building permits;
field verification
during
construction
PWD–CityofLongBeachPublicWorksDepartment
LBDS–CityofLongBeachDevelopmentServicesDepartment
OCM–OnsiteConstructionManager
City of Long Beach
SCH
No. 2009101014
Monitoring
Frequency
Responsible
Agency or
Party
Compliance Verification
Initial
Date
Comments
management
plan review;
periodically
throughout
construction for
field verification
Second + PCH Development
MMRP-9
Final Environmental Impact Report
Mitigation Measure/Condition of Approval
October 2011
Action Required
When
Monitoring to
Occur
Monitoring
Frequency
Responsible
Agency or
Party
Compliance Verification
Initial
Date
Comments
appropriate, with alternative methods of settlement
reduction identified for implementation by the contractor to
the satisfaction of the City.
HAZARDS AND HAZARDOUS MATERIALS
Mitigation Measure F-1: The developer shall prepare a
project-specific Soil Management Plan (SMP) that will be
reviewed and approved by the City of Long Beach prior to
the start of construction. The SMP will function as an
umbrella plan. It shall incorporate all of the requirements
associated with the mitigation measure below, and will
include, but not be limited to the findings and
recommendations contained in the: (1) Geophysical Survey;
(2) Soil Vapor Survey/Health Risk Screening, (3)
Transportation Plan; and (4) Dust Monitoring Plan. The
SMP will incorporate methodologies for detecting the various
environmental concerns noted in relevant hazardous
materials investigations during the construction phase of the
project. The SMP shall include measures to address each
environmental concern, if encountered, according to the
applicable regulatory standards and the mitigation measures
contained herein. In addition, the SMP shall require
notification and reporting, according to agency protocols, of
applicable local and State regulatory agencies, including the
Department of Toxic Substances Control (DTSC), the
Regional Water Quality Control Board (RWQCB),
CalRecycle, California Department of Oil and Gas and
Geothermal Resources, Long Beach Fire Department, and
the City of Long Beach.
Mitigation Measure F-2: Prior to demolition activities, a
qualified contractor shall perform an asbestos and leadbased-paint-containing- materials survey. Thereafter, the
qualified contractor shall also sufficiently abate the structures
to be demolished on the site according to the applicable and
current local, State, and federal guidelines.
Review and approval
of SMP; field
verification of
compliance with
required remediation;
verification of
compliance with
agency reporting
requirements
SMP review
prior to issuance
of demolition
permits; field
verification and
verification of
compliance with
agency reporting
requirements
during
construction
Once for SMP
review; as
needed
throughout
construction for
field verification
and verification
of agency
reporting
requirement
compliance
LBDS, OCM
Review and approval
of survey findings;
verification that
abatement has been
conducted
Prior to issuance
of demolition
permit
Once
LBDS
Mitigation Measure F-3: Prior to subsurface disturbance
and demolition at the project site, the developer shall
conduct a geophysical survey. The purpose of the
Review of the SMP to
verify that the
geophysical survey
Prior to issuance
of demolition
permit
Once
LBDS
Key:
PWD–CityofLongBeachPublicWorksDepartment
LBDS–CityofLongBeachDevelopmentServicesDepartment
OCM–OnsiteConstructionManager
City of Long Beach
SCH
No. 2009101014
Second + PCH Development
MMRP-10
Final Environmental Impact Report
Mitigation Measure/Condition of Approval
geophysical survey is to locate subsurface features or
anomalies, if any, that may pose an environmental concern
or present a risk of upset at the site. The geophysical survey
shall:
1) Accurately locate and mark the oil pipeline located along
the northeast border of the site.
2) Search for, identify and mark the six abandoned oil wells
and associated pipelines that are reportedly located at the
project site due to historic use of the site for oil production
and facilities.
3) Detect the presence of other subsurface anomalies, if any,
such as underground vaults/features, buried debris, historical
dump sites, waste drums, or tanks.
The geophysical survey will inform the site construction and
remediation activities so as to remove or avoid subsurface
hazardous materials or associated facilities. The results of
the geophysical survey shall be included in the SMP, which
shall be reviewed and approved by the City of Long Beach.
Mitigation Measure F-4:
(A) Soil Vapor Survey: The developer shall conduct a
systematic soil vapor survey of the project site prior to
construction to investigate the possible presence of VOCs in
site soils. The survey will be performed according to the
applicable standards of the DTSC and California
Environmental Protection Agency (CalEPA). Soil borings
shall be placed to a depth of at least five feet below the
deepest excavation to occur during site construction and soil
vapor samples shall be collected at five-to-ten-foot intervals.
Soil samples shall also be collected at a five-foot interval
from the soil borings to assess the soil for heavier petroleum
hydrocarbons that may be present due to past oil field use of
the site. The survey shall specifically include:
October 2011
Action Required
When
Monitoring to
Occur
Monitoring
Frequency
Verification of
soil survey and
health risk
screening prior
to issuance of
building permits;
field verification
and verification
of compliance
with VOC
measures during
construction and
potentially
following
construction
Once for soil
survey/health
risk screening
review; as
needed
throughout
construction for
field verification;
at least annually
for any postconstruction
VOC measures
Responsible
Agency or
Party
Compliance Verification
Initial
Date
Comments
has been conducted
Verification that a soil
vapor survey and
health risk screening
have been conducted;
field verification of
compliance with VOC
measures
LBDS, OCM
1) an evaluation of methane and hydrogen sulfide
concentrations (due to possible methane and hydrogen
sulfide gases associated with historic oil fields use) to a
depth of at least five feet below the deepest excavation to
Key:
PWD–CityofLongBeachPublicWorksDepartment
LBDS–CityofLongBeachDevelopmentServicesDepartment
OCM–OnsiteConstructionManager
City of Long Beach
SCH
No. 2009101014
Second + PCH Development
MMRP-11
Final Environmental Impact Report
Mitigation Measure/Condition of Approval
October 2011
Action Required
When
Monitoring to
Occur
Monitoring
Frequency
Responsible
Agency or
Party
Compliance Verification
Initial
Date
Comments
occur during site construction. These soil vapor borings shall
be placed in the vicinity of any abandoned oil wells located
during the geophysical survey; and
2) additional soil vapor borings to test for VOCs on and in the
vicinity of the land area where the former on-site gas station
was located; and in locations where the off-site gas station
may have impacted the site through lateral migration of soil
vapors.
(B) Health Risk Screening: Following completion of the soil
vapor survey, a qualified environmental professional shall
use the results of the survey to develop a health risk
screening that assesses health and safety concerns
associated with VOC levels at the site for construction
workers and future site users. The health risk screening
assessment will be performed according to the applicable
standards of the DTSC and CalEPA. If the health risk
screening assessment indicates that VOCs in soil pose a
health risk to site users, then the developer will further define
and implement additional measures, tailored to the extent of
environmental contamination, that minimize soil vapor
exposure to acceptable levels as established by the
applicable regulatory agency, including DTSC. The potential
mitigation measures could include, but not be limited to, the
following:
1) During Construction - VOC levels shall be monitored
closely during construction in accordance with South Coast
Air Quality Management District (SCAQMD) Rule 1166.
This rule requires VOC monitoring of petroleum-impacted
soils during construction activities. If VOC concentrations
exceed threshold levels specified in the Rule, vapor
suppression shall be required by amending soil with water or
chemical foam. VOC-impacted soil shall' be stockpiled and
covered in accordance with the Rule. Rule 1166
compliance requirements shall be included in the SMP
required by Mitigation Measure F-1 above.
Key:
PWD–CityofLongBeachPublicWorksDepartment
LBDS–CityofLongBeachDevelopmentServicesDepartment
OCM–OnsiteConstructionManager
City of Long Beach
SCH
No. 2009101014
Second + PCH Development
MMRP-12
Final Environmental Impact Report
Mitigation Measure/Condition of Approval
October 2011
Action Required
When
Monitoring to
Occur
Monitoring
Frequency
Responsible
Agency or
Party
Compliance Verification
Initial
Date
Comments
2) Post-Construction - In the unlikely event that elevated
concentrations of VOC persist in site soils post-construction,
vapor mitigation shall be performed to protect future site
users. Post-construction long-term vapor mitigation
measures selected shall be determined based on the
remaining extent of VOC concentrations and the associated
health risk, if any. Mitigation measures associated with postconstruction VOC control could include the following:
i) Soil Vapor Extraction - post-construction vapor
mitigation would include a soil vapor extraction (SVE)
system to remove residual VOCs from the soil. The
SVE system would be employed to remediate soil
vapor to a level consider safe for uses proposed on
the site.
ii) Vapor Barrier/Sub-slab Depressurization -If the soil
vapor survey indicates that extremely high VOCs are
present at the site, post-construction, resulting in
elevated human health risk, a vapor barrier and subslab depressurization system shall be designed and
implemented for the proposed buildings to be
constructed at the site.
Mitigation Measure F-5: The developer shall perform preconstruction removal to include sampling, as necessary to
characterize waste, removal action, off-site disposal of
characterized waste and confirmation sampling of removal
areas. The specific area to undergo pre-construction
removal action includes:
Verification that
removal of
contaminated soil has
been removed and
properly disposed of
Prior to issuance
of building
permits
Once
LBDS
1) Removal of Debris and Dirt from Satellite Enclosure:
Debris and dirt located in a satellite enclosure on the
southern portion of the site shall be removed prior to site
construction. The mitigation shall include collection and
laboratory analysis of representative soil samples from the
debris and dirt to characterize the waste for off-site disposal
purposes. Based on the laboratory analysis and waste
characterization, the soil and debris shall be disposed of at
an appropriate facility.
Key:
PWD–CityofLongBeachPublicWorksDepartment
LBDS–CityofLongBeachDevelopmentServicesDepartment
OCM–OnsiteConstructionManager
City of Long Beach
SCH
No. 2009101014
Second + PCH Development
MMRP-13
Final Environmental Impact Report
Mitigation Measure/Condition of Approval
Mitigation Measure F-6: From review of previous
environmental reports regarding the project site,
groundwater at the site has likely been impacted by
petroleum hydrocarbons from one or more possible sources
including the former gas station on the project site, the
petroleum release from the gas station located across PCH
from the site, and former oil field activities. Dewatering will
be required during site construction. As such, the developer
shall obtain a De-Water permit through the Regional Water
Quality Control Board (RWQCB) to de-water and discharge
water from the site. The developer will comply with all
requirements of the dewatering permit. Petroleum impacted
groundwater is subject to pre-treatment during de-watering
activities to meet National Pollutant Discharge Elimination
System (NPDES) Construction Dewatering permit limits.
The construction activities shall conform to the NPDES
requirements. The RWQCB requires the water to be tested
for possible pollutants. The developer shall collect
groundwater samples from existing site wells to determine
pre-treatment system requirements for extracted
groundwater. A water treatment system shall be designed
and installed for treatment of extracted groundwater
removed during dewatering activities so that such water
complies with the applicable RWQCB and NPDES permit
standards before disposal.
Mitigation Measure F-7: The previously identified oil
sumps in the northern area of the site and the area of
suspected mud pits and any known areas of dark stained
soil noted in historical aerial photographs shall be added to
site plans included in the SMP. These areas shall be
excavated and the soil stockpiled on plastic sheeting at the
site. The stockpiled soil shall be sampled and laboratoryanalyzed in accordance with requirements outlined in the
SMP and pursuant to the applicable DTSC guidelines. The
stockpiled soil shall be characterized in accordance with the
laboratory analysis and disposed of at a facility that is
licensed to accept the soil based on established site action
levels.
Key:
October 2011
Action Required
When
Monitoring to
Occur
Responsible
Agency or
Party
Verification that an
RWQCB de-water and
discharge permit has
been obtained; field
verification of
compliance with permit
requirements
Verification that
a permit has
been obtained
prior to issuance
of demolition
permit; field
verification
during
construction
Once of permit
verification;
periodically for
field verification
LBDS, OCM
Review and approval
of SMP to verify
inclusion of applicable
requirements; field
verification of
compliance with
required remediation
program
SMP review
prior to issuance
of demolition
permit; field
verification
during
construction
Once for SMP
review; as
needed
throughout
construction for
field verification
LBDS, OCM
PWD–CityofLongBeachPublicWorksDepartment
LBDS–CityofLongBeachDevelopmentServicesDepartment
OCM–OnsiteConstructionManager
City of Long Beach
SCH
No. 2009101014
Monitoring
Frequency
Compliance Verification
Initial
Date
Comments
Second + PCH Development
MMRP-14
Final Environmental Impact Report
Mitigation Measure/Condition of Approval
October 2011
Action Required
When
Monitoring to
Occur
Mitigation Measure F-8: Construction dewatering
requirements as outlined in the Construction Dewatering
permit shall be included in the SMP. Construction
dewatering shall be performed in accordance with the permit
and SMP during site construction and demolition activities.
Review and approval
of SMP to verify
inclusion of dewatering
requirements; field
verification of
compliance
Mitigation Measure F-9: A qualified construction site
observer shall be present at all times during site excavation
activities to observe for areas of possible contamination
including, but not limited to, the presence of underground
anomalies such as underground structures, pipelines, buried
debris, waste drums, tanks, stained soil or odorous soils.
The SMP shall provide notification protocols and specific
instructions regarding the actions to be taken (i.e., sampling,
testing for contamination levels, excavation and stockpiling,
or halting construction for remediation) if subsurface
anomalies are encountered during construction. Specific
instructions shall include field monitoring to assess any
safety concerns associated with the subsurface anomaly,
environmental sampling, reporting requirements, removal
and confirmatory sampling. Removal action of subsurface
anomalies shall be documented by the construction site
observer in the daily field log including documenting all
actions taken in accordance with the SMP, including photo
documentation.
Mitigation Measure F-10: Mitigation measures associated
with the six known on-site abandoned oil wells shall be
provided in the SMP (required by Mitigation Measure F-1),
including actions to perform in the event that an abandoned
oil well is encountered during construction activities. A
summary of these mitigation measures include the following:
Review and approval
of SMP to verify
inclusion of applicable
requirements; field
verification of
compliance
Review and approval
of SMP to verify
inclusion of applicable
requirements; field
verification of
compliance
Monitoring
Frequency
Responsible
Agency or
Party
SMP review
prior to issuance
of demolition
permit; field
verification
during
construction
SMP review
prior to issuance
of demolition
permit; field
verification
during
construction
Once for SMP
review; as
needed
throughout
construction for
field verification
LBDS, OCM
Once for SMP
review; as
needed
throughout
construction for
field verification
LBDS, OCM
SMP review
prior to issuance
of demolition
permit; field
verification
during
construction
Once for SMP
review; as
needed
throughout
construction for
field verification
LBDS, OCM
Compliance Verification
Initial
Date
Comments
1) The developer shall submit the appropriate project
application documents to DOGGR to comply with its
Construction Site Review process. Thereafter, DOGGR
will notify the applicant of required procedures, including
re-abandonment permits and procedures, and possible
Key:
PWD–CityofLongBeachPublicWorksDepartment
LBDS–CityofLongBeachDevelopmentServicesDepartment
OCM–OnsiteConstructionManager
City of Long Beach
SCH
No. 2009101014
Second + PCH Development
MMRP-15
Final Environmental Impact Report
Mitigation Measure/Condition of Approval
methane mitigation measures.
2) Known abandoned oil wells shall be uncovered during
construction without disturbing the casing.
3) A DOGGR inspector shall be notified to inspect the well
and provide, if necessary, re-abandonment measures.
4) The well shall be re-abandoned by a licensed contractor
in accordance with current regulatory requirements of
DOGGR.
5) The construction site observer shall be on the look out at
all times during site excavation for abandoned oil wells.
Actions to be taken to monitor the abandoned oil well
with field instrumentation to assess any safety concerns
shall be included in the SMP.
Mitigation Measure F-11: If, during construction, a dump
site is discovered, then the developer shall implement
tailored mitigation to remove the dump materials during site
construction activities. Response actions to be taken by the
contractor if the former dump is encountered shall be
provided in the SMP (required by Mitigation Measure F-1)
and may include removal through excavation of dump
debris, staging of the debris on plastic, monitoring of the
excavation for landfill gas, debris loading and disposal in an
off-site permitted facility.
Mitigation Measure F-12: The developer shall develop a
Soils Transportation Plan in compliance with state of
California and federal Department of Transportation
requirements for the safe and legal transport to an off-site
disposal facility for hazardous materials that may be
encountered during construction activities.
Mitigation Measure F-13: The developer shall provide a
Dust Monitoring Plan in accordance with the requirements of
South Coast Air Quality Management District (SQAQMD)
Rule 403 to monitor and control fugitive dust that may be
generated as a result of construction activities through
application of Best Available Control Measures during
Key:
October 2011
Action Required
When
Monitoring to
Occur
Responsible
Agency or
Party
Review and approval
of SMP to verify
inclusion of applicable
requirements; field
verification of
compliance
SMP review
prior to issuance
of demolition
permit; field
verification
during
construction
Once for SMP
review; as
needed
throughout
construction for
field verification
LBDS, OCM
Review and approval
of Soils Transportation
Plan; field verification
of compliance
Soils
Transportation
Plan review prior
to issuance of
demolition
permit; field
verification
during
construction
Dust Monitoring
Plan review prior
to issuance of
demolition
permit; field
verification
Once for Soils
Transportation
Plan review; as
needed
throughout
construction for
field verification
LBDS, OCM
Once for Dust
Monitoring Plan
review; as
needed
throughout
construction for
LBDS, OCM
Review and approval
of Dust Monitoring
Plan; field verification
of compliance
PWD–CityofLongBeachPublicWorksDepartment
LBDS–CityofLongBeachDevelopmentServicesDepartment
OCM–OnsiteConstructionManager
City of Long Beach
SCH
No. 2009101014
Monitoring
Frequency
Compliance Verification
Initial
Date
Comments
Second + PCH Development
MMRP-16
Final Environmental Impact Report
Mitigation Measure/Condition of Approval
October 2011
Action Required
When
Monitoring to
Occur
construction.
Monitoring
Frequency
Responsible
Agency or
Party
during
construction
field verification
Construction
specifications
review prior to
issuance of
demolition
permit; field
verification
during
construction
Construction
specifications
review prior to
issuance of
demolition
permit; field
verification
during
construction
Construction
specifications
review prior to
issuance of
demolition
permit; field
verification
during
construction
Construction
specifications
review prior to
issuance of
demolition
permit; field
verification
during
Once for
construction
specifications
review;
periodically
throughout
construction for
field verification
LBDS, OCM
Once for
construction
specifications
review;
periodically
throughout
construction for
field verification
LBDS, OCM
Once for
construction
specifications
review;
periodically
throughout
construction for
field verification
LBDS, OCM
Once for
construction
specifications
review;
periodically
throughout
construction for
field verification
LBDS, OCM
Compliance Verification
Initial
Date
Comments
NOISE
Mitigation Measure I-1: Blasting and impact pile driving
shall not be used for construction activities. If sonic pile
drivers are used for the construction of the proposed
project, the other pieces of construction equipment on-site
at the time shall not be operated within 600 feet of the
property line closest to the noise sensitive receptor
location R4.
Review and approval
of construction
specifications; field
verification of
compliance
Mitigation Measure I-2: Engine idling from construction
equipment such as bulldozers and haul trucks shall be
limited. Idling of haul trucks shall be limited to five (5)
minutes at any given location as established by the South
Coast Air Quality Management District.
Review and approval
of construction
specifications; field
verification of
compliance
Mitigation Measure I-3: Construction activities shall be
scheduled so as to avoid operating several pieces of heavy
equipment simultaneously (i.e., no more than six (6) pieces
of equipment within 600 feet from the property line of the
noise-sensitive receptor R4), which causes excessively high
noise levels.
Review and approval
of construction
specifications; field
verification of
compliance
Mitigation Measure I-4: Noise-generating construction
equipment operated at the project site shall be equipped
with effective noise control devices, I.e., mufflers, lagging,
and/or motor enclosures. All equipment shall be properly
maintained to assure that no additional noise, due to worn
or improperly maintained parts, would be generated.
Review and approval
of construction
specifications; field
verification of
compliance
Key:
PWD–CityofLongBeachPublicWorksDepartment
LBDS–CityofLongBeachDevelopmentServicesDepartment
OCM–OnsiteConstructionManager
City of Long Beach
SCH
No. 2009101014
Second + PCH Development
MMRP-17
Final Environmental Impact Report
Mitigation Measure/Condition of Approval
October 2011
Action Required
When
Monitoring to
Occur
Monitoring
Frequency
Responsible
Agency or
Party
Compliance Verification
Initial
Date
Comments
construction
Mitigation Measure I-5: The project developer shall
retain the services of a qualified acoustical engineer with
expertise in design of building sound isolations, who shall
submit a signed report to the City during plan check for
review and approval, which demonstrates that the
proposed building design for the residential uses and the
hotel building achieves an interior sound environment of
45 dBA (CNEL), as required by City's building code.
Mitigation Measure I-6: The project developer shall
retain the services of a qualified acoustical engineer
experienced in mechanical noise analysis to provide an
acoustical report to City building officials during plan
check, which demonstrates that the project's mechanical
design meets the requirements of the City's Noise
Ordinance. All noise attenuating features necessary to
demonstrate compliance with the City's Noise Ordinance
shall be identified in the acoustical report.
Review and approval
of acoustical report
Prior to issuance
of building
permits
Once
LBDS
Review and approval
of acoustical report
Prior to issuance
of building
permits
Once
LBDS
Verification that LBPD
has been given written
notification
Prior to
individual lane
closures
As needed
throughout
construction
OCM
Review and approval
of TDM plan
Prior to issuance
of occupancy
permits
Once
LBDS
Public Services
Mitigation Measure K-1: The project developer shall
notify LBPD of the times of day and locations of all
temporary lane closures throughout construction activities
and such closures shall be coordinated so that they do not
occur during peak traffic periods, to the extent feasible.
Traffic and Circulation
Mitigation Measure L-1- TDM Plan. The proposed
project shall implement at TDM Plan. The TDM Plan shall
consist of subsidized transit passes for all residents and
employees, on-site flex cars, guaranteed ride home,
airport shuttle for hotel guests, a bike facility on-site, and
Key:
PWD–CityofLongBeachPublicWorksDepartment
LBDS–CityofLongBeachDevelopmentServicesDepartment
OCM–OnsiteConstructionManager
City of Long Beach
SCH
No. 2009101014
Second + PCH Development
MMRP-18
Final Environmental Impact Report
Mitigation Measure/Condition of Approval
educational materials for residents, employees, and
visitors regarding available transit and other alternative
transportation services.
Mitigation Measure L-2 - Shuttle Service. The proposed
project shall implement a shuttle service along Second
Street between Bay Shore Avenue and the project site.
Such shuttle service and corresponding capital
improvements will be fully funded by the developer.
Mitigation Measure L-3 - Intersection No.6 - PCH at 7th
Street: Modify the existing medians on PCH and restripe
PCH to provide a second northbound left-turn lane.
Modify the existing traffic signal accordingly.
Implementation of this improvement completely offsets the
impact of the proposed project. The installation of this
mitigation measure is subject to the approval of the City of
Long Beach and/or Caltrans.
Mitigation Measure L-4 - Intersection No. 14 – Bay
Shore Avenue at Second Street: Project shuttle service
(Same as Mitigation Measure L-2)
Mitigation Measure L-5 - Intersection No. 17 - PCH at
Second Street: Project shuttle service. Purchase rightof-way from the Mobil gas station located on the southeast
corner of the intersection and construct an exclusive
northbound right turn lane. Restripe Second Street to
convert the eastbound shared through/right-turn lane into
an exclusive third eastbound through lane. Modify the
existing traffic signal to provide an eastbound right-turn
overlap phase. Modify the median and extend the left-turn
storage for the dual westbound left-turn lanes on Second
Street. The installation of these mitigation measures is
subject to the approval of the City of Long Beach and/or
Caltrans.
Mitigation Measure L-6 - Intersection No. 8 –
Studebaker Road at SR-22 Westbound Ramps: Modify
the intersection to create two separate intersections. The
northerly intersection will be entirely new and will consist
of the SR-22 westbound off-ramp. The new intersection
Key:
October 2011
Action Required
When
Monitoring to
Occur
Responsible
Agency or
Party
Review and approval
of shuttle service plan
Prior to issuance
of occupancy
permits
Once
LBDS
Review and approval
of intersection
improvement plans to
verify compliance with
City and Caltrans
requirements
Prior to issuance
of building
permits
Once
PWD
Review and approval
of shuttle service plan
Prior to issuance
of occupancy
permits
Prior to issuance
of building
permits
Once
LBDS
Once
PWD
Prior to issuance
of building
permits
Once
PWD
Review and approval
of intersection
improvement plans to
verify compliance with
City and Caltrans
requirements
Review and approval
of intersection
improvement plans to
verify compliance with
City and Caltrans
PWD–CityofLongBeachPublicWorksDepartment
LBDS–CityofLongBeachDevelopmentServicesDepartment
OCM–OnsiteConstructionManager
City of Long Beach
SCH
No. 2009101014
Monitoring
Frequency
Compliance Verification
Initial
Date
Comments
Second + PCH Development
MMRP-19
Final Environmental Impact Report
Mitigation Measure/Condition of Approval
will provide two northbound through lanes, three
southbound through lanes, dual westbound left-turn lanes
and a free westbound right-turn lane controlled by a twophase traffic signal. The existing southerly intersection will
consist of the SR-22 westbound on-ramp and will provide
two northbound through lanes, a free northbound right-turn
lane, an exclusive southbound left-turn lane and two
southbound through lanes controlled by a two phase traffic
signal. Implementation of these improvements completely
offsets the impact of the proposed project. The installation
of these mitigation measures are subject to the approval of
the City of Long Beach and/or Caltrans.
Mitigation Measure L-7 - Intersection No. 18Shopkeeper Road at Second Street: Restripe
Shopkeeper Road to provide a separate northbound rightturn lane. Extend the storage capacity for the westbound
left-turn lane on Second Street. Modify the existing traffic
signal accordingly. Implementation of these
improvements completely offsets the impact of the
proposed project. The installation of these mitigation
measures are subject to the approval of the City of Long
Beach.
Mitigation Measure L-8 - Construction Truck Traffic: In
order to minimize the temporary construction impact at the
intersection of PCH/Second Street, construction travel
patterns to the site shall be modified and trucks shall
circulate the site in a "counterclockwise" manner. Trucks
traveling to the site shall travel through the PCH/Second
Street intersection, make a westbound left-turn at Marina
Drive and make a southbound left-turn into the site
through the existing median break. This path of travel
would require a flag person at the Marina Drive entrance
to facilitate the safe travel of trucks through the existing
median break along Marina Drive.
Mitigation Measure L-9 - Transportation Improvement
Fee: Pursuant to the requirements of the City of Long
Beach Municipal Code, Transportation Improvement Fees
shall be required of the project. The Transportation
Key:
October 2011
Action Required
When
Monitoring to
Occur
Responsible
Agency or
Party
Compliance Verification
Initial
Date
Comments
requirements
Review and approval
of intersection
improvement plans to
verify compliance with
City requirements
Prior to issuance
of building
permits
Once
PWD
Review and approval
of construction period
traffic control plan;
field verification of
compliance
Traffic control
plan review prior
to issuance of
grading permit;
field verification
during
construction
Once for traffic
control plan
review;
periodically
throughout
construction for
field verification
PWD, OCM
Verification that the
applicant has paid
applicable
Transportation
Prior to issuance
of occupancy
permits
Once
LBDS
PWD–CityofLongBeachPublicWorksDepartment
LBDS–CityofLongBeachDevelopmentServicesDepartment
OCM–OnsiteConstructionManager
City of Long Beach
SCH
No. 2009101014
Monitoring
Frequency
Second + PCH Development
MMRP-20
Final Environmental Impact Report
Mitigation Measure/Condition of Approval
Improvement Fee, based on the size of all new residential
and commercial development in the City of Long Beach, is
assessed as shown below:
•
•
•
•
October 2011
Action Required
When
Monitoring to
Occur
Monitoring
Frequency
Responsible
Agency or
Party
Compliance Verification
Initial
Date
Comments
Improvement Fees
Residential: $1,125.00 per unit
Retail (City-Wide): $3.00 per square-foot
Hotel [City-Wide): $750 per guest room
Movie Theatre (City-Wide): $140.00 per seat
Based on a total project development of 325 residential
dwelling units, a 100-room hotel, 216,935 SF of
commercial (retail/restaurant) space, and a 99-seattheatre
and using the above-referenced unit costs, the proposed
Second + PCH Development can be expected to pay up to
$1,105,290 in Transportation Improvement Fees. The
precise fee, plus any credit for existing development, shall
be determined by the City of Long Beach upon issuance of
project building permits.
Mitigation Measure L-10 – Intersection No. 25 - Seal
Beach Boulevard at PCH: Convert the westbound right
turn lane into a third westbound through lane and widen to
allow for an exclusive right-turn lane. Implementation of
these improvements completely offsets the impact of the
proposed project. The installation of this mitigation
measure is subject to the approval of the City of Seal
Beach and/or Caltrans. As an alternative to the
aforementioned improvements, the proposed project could
pay the appropriate City of Seal Beach Transportation
Facilities and Programs Development Fees to offset its
impact at this location.
Review and approval
of intersection
improvement plans to
verify compliance with
City requirements OR
verification of payment
of applicable City of
Seal Beach
Transportation
Facilities and
Programs
Development Fees
Prior to issuance
of building
permits
Once
PWD, LBDS
Verification that the
construction contractor
uses a waste disposal
company that recycles
demolition and
construction wastes
Prior to issuance
of demolition or
building permits
Once
LBDS
UTILITIES/SERVICE SYSTEMS
Mitigation Measure M.3-1: Prior to the issuance of any
demolition or construction permit, the Applicant shall
provide a copy of the receipt or contract indicating that the
construction contractor shall only contract for waste
disposal services with a company that recycles demolition
and construction-related wastes. The contract specifying
recycled waste service shall be presented to the
Key:
PWD–CityofLongBeachPublicWorksDepartment
LBDS–CityofLongBeachDevelopmentServicesDepartment
OCM–OnsiteConstructionManager
City of Long Beach
SCH
No. 2009101014
Second + PCH Development
MMRP-21
Final Environmental Impact Report
Mitigation Measure/Condition of Approval
Development Services Department prior to approval of
certificate of occupancy.
Mitigation Measure M.3-2: In order to facilitate on-site
separation and recycling of construction related wastes,
the construction contractor shall provide temporary waste
separation bins on-site during demolition and construction.
October 2011
Action Required
When
Monitoring to
Occur
Review and approval
of construction waste
management plan;
field verification of
compliance
Mitigation Measure M.3-3: The proposed project shall
include recycling bins at appropriate locations to promote
recycling of paper, metal, glass, and other recyclable
material. The bins shall be picked up and appropriately
recycled as a part of the proposed project’s regular trash
disposal program.
Review and approval
of final building plans;
field verification of
compliance
Mitigation Measure M.3-4: New homeowners/tenants
shall be provided with educational materials on the proper
management and disposal of household hazardous waste,
in accordance with education materials made available by
the County of Los Angeles Department of Public Works.
Verification that
educational materials
are made available to
project occupants
Key:
Review and
approval of
construction
waste
management
plan prior to
issuance of
demolition
permit; field
verification
during
construction
Building plan
review and
approval prior to
issuance of
building permit;
field verification
prior to issuance
of occupancy
permits
Prior to issuance
of occupancy
permits
PWD–CityofLongBeachPublicWorksDepartment
LBDS–CityofLongBeachDevelopmentServicesDepartment
OCM–OnsiteConstructionManager
City of Long Beach
SCH
No. 2009101014
Monitoring
Frequency
Responsible
Agency or
Party
Once for plan
review and
approval;
periodically
throughout
construction
LBDS, OCM
Once for
building plan
review and
approval; once
for field
verification
LBDS
Once
LBDS
Compliance Verification
Initial
Date
Comments
Second + PCH Development
MMRP-22