new jersey - ASID New Jersey Chapter

Transcription

new jersey - ASID New Jersey Chapter
NJ Inspire
STUDENT
NEWS
ASID New Jersey
Magazine
Issue Number 31
Spring 2013
NEW JERSEY
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contact your Hunter Douglas Design Center Partner today.
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visit growyourdesignbusiness.net/partners
or scan the QR code below.
Belmar Window Shop
Steve Beaudoin
703 Main Street
Belmar, NJ 07719
732-681-4900
Duette® Architella® Honeycomb Shades
*Additional equipment is required for app operation; ask dealer for details.
© 2013 Hunter Douglas. All rights reserved. All trademarks used herein
are the property of their respective owners. 6/13
The New Jersey
Decorating Exchange, Inc.
Tracey Taylor
174 Route 17 North
Rochelle Park, NJ 07662
201-342-0110
STUDENT
NEWS
NJ Inspire
ASID New Jersey
Magazine
Issue Number 31
Spring 2013
ON THE COVER:
Interior Design: Sharon L. Sherman, ASID, CID
2012 Design Excellence Bronze Award
Residential Several Spaces – 5,000-9,999 sq. ft.
Table of
Contents
IP Resources:
Kravet
Stone Surfaces
Photographer:
Wing Wong/Memories TTL
NEW JERSEY
ASID NEW JERSEY
CHAPTER OFFICE
P.O. Box 323
Midland Park, NJ. 07432
T: 732-787-5981
F: 201-689-1359
[email protected]
www.asidnj.org
ASID NATIONAL
608 Massachusetts Ave NE
Washington DC 20002-6006
Tel: 202-546-3480
Fax: 202-546-3240
Toll free: 800-610-ASID (2743)
[email protected] • www.asid.org
EDITORIAL STAFF
Editors
Susan Barbieri, ASID, CID
Valerie Mangan, Allied ASID
CHAPTER ADMINISTRATOR
Isabelle Lanini • 732-787-5981
PUBLIC RELATIONS
DEPARTMENT NEWS
President's Message . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
ASID NJ Board Members 2012-2013. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Editor’s Note . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Event Calendar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
NATIONAL NEWS
Dallas Symposium. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
SPOTLIGHT ON MEMBERS
Public Relations Report . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Welcome New Members. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
New Industry Partners Up Close . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Community Outreach . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Real Estate & Interior Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
CHAPTER NEWS
Emerging Professionals Committee. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Marketing Committee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Website Committee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
NY Gift Fair Rebranded as NY Now. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
February IP + One Meeting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
March Meeting Recap . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
2013 “Outside The Box” Annual Conference & Industry Partner Trade Show
plus NJ Interior Design Week . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Anne Marie Soto • 201-692-8087
STUDENT NEWS
ASID NJ INSPIRE PUBLICATION
DEADLINES
Student Career Day . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
In The Spotlight: Michael Chiappa . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
Brookdale Participates in Stately Homes Show House . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
Student Corner - At the Trade Show. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
Summer 2013 • August 9, 2013
Fall 2013 • November 15, 2013
Winter 2014 • February 7, 2014
PUBLISHING STAFF
Advertising Sales
Duff Tussing • 972-747-7866 Ext: 311
NJ Inspire magazine is published quarterly for
the New Jersey Chapter of the American Society
of Interior Designers by DSA Publishing & Design,
Inc. Editorial content and ASID NJ Inspire magazine are controlled and owned by the NJ Chapter
of ASID. Reproduction of this publication in whole,
in part, in any form is strictly prohibited without
the written permission of the ASID NJ Chapter.
INDEX OF ADVERTISERS
A&R Interiors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
California Closets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
CSM Art & Frame . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
Design NJ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
Elle Decor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Hunter Douglas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Larry Gerber, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Lazarus & Williamson . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Major Mills, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
New Jersey Decorating Exchange . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28
Ocean Bath & Kitchen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Peter Rymwid. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Schwartz Design Showroom . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
Standard Tile Supply . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Walker Greenbank Inc - Zoffany . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
NEW JERSEY CHAPTER |
SPRING 2013
|
3
STUDENT
NEWS
President’s Message
NEW JERSEY
ASID NEW JERSEY CHAPTER
P.O. Box 323
Midland Park, N.J. 07432
BOARD OF DIRECTORS
Dear Members,
President
Sharon L. Sherman, ASID, CID
(201) 847-1400
[email protected]
President-elect
Donna Domenicali, Allied ASID
(732) 263-1300
[email protected]
Financial Director
Michael O’Brien, IP
Rep for PaintTek Quality Painting, Inc.
(732) 968-4200
[email protected]
Communications Director
Sandy Cabelis, Allied ASID
(973) 998-7045
[email protected]
Professional Development Director
Barbara Pelly, ASID, CID
(201) 746-0430
[email protected]
Membership Director
Jeffrey Brooks, Allied ASID
(908) 876-4408
[email protected]
At-Large Board Member
Michael Mariotti, ASID
(212) 753-2220
[email protected]
Parliamentarian
Linda Lee Potter, ASID
(201) 412-3992
[email protected]
Student Representative
Michael Chiappa, Student ASID
(201) 460-8497
[email protected]
Advisor/Past President
Sharon Draznin, ASID, CID
973-912-9408
[email protected]
“Ask not what your chapter can do for you. Ask what you can do
for your chapter.”
And with so many demands on your time, why would you donate
precious hours to ASID NJ?
During my year as chapter president, many of you have expressed your thoughts and ideas about
how we can make ASID NJ an even better chapter. Now is the time to step up to the plate and do
more than just express opinions. Volunteer to serve on a committee! When you become involved,
you contribute to the success of our chapter, which, in turn, contributes to your success as a
professional.
With this in mind, ASID has developed a new Leadership Academy. Created with the guidance
of a leadership development consultant to numerous Fortune 500 companies, this program
provides a roadmap for building your leadership capacity, whether you seek to advance in ASID
volunteer leadership roles or apply these skills to your career. The Leadership Academy is focused
around four central leadership competencies: Engaging People, Understanding and Leveraging
Organizational Information, Demonstrating Strategic Perspective and Serving as an
Organizational Advocate. Each of these four competencies is further defined by a number of
sub-competencies that, once mastered, collectively represent proficiency of each major
competency area. With this program, we are in a unique position to gain priceless training for
our business and personal lives while benefiting our chapter. Our newest committee, Emerging
Professionals, has blossomed under the advisement of Diane Goté. She has rallied and organized
these designers into six regional teams who will be working with this training to advance their
careers and their involvement in ASID NJ.
So how to get more involved with our chapter? You can find a list of committees under the
Chapter Info tab at www.asidnj.org. Click on each committee name and you will find a description
of the committee, as well as name and e-mail for the current chair. To volunteer, contact the
committee you are interested in or send an e-mail to Isabelle Lanini, our chapter administrator, at
[email protected]. If you don’t have a particular committee in mind, Isabelle can help you
determine where your talents can best be used. Designers, Industry Partners and Student
Members are all welcome!
And while we are on the subject of personal development, did you know that ASID offers easy
anytime access to a growing number of high quality on-line education and training courses aimed
at some of interior design’s most pressing issues? Topics covered by ASID UNi include “Aging in
Style,” “Business Planning for New Designers,” “Beyond the Chapel: Using Light as Inspiration
throughout Healthcare Facilities, “Green Eggs and Home: Sustainable Residential Products,” and
many more. You’ll find more information under the Education tab at www.asid.org.
Sharon L. Sherman, ASID, CID
President, ASID New Jersey Chapter
4 |
SPRING 2013
| NEW JERSEY CHAPTER
NATIIONAL
NEWS
Dallas Symposium
By Michael Mariotti, ASID
Michael’s position as At-Large Board Member has him over-seeing
legislative issues. He attended the Dallas Symposium on this topic along
with President-elect Donna Domenicali, Allied ASID. The event was held
in Dallas, Texas, on February 1-3, 2013.
Here are some of Michael’s comments on what he learned:
“The conference was an eye opener and taught me many new things about
ASID and the importance of being an ASID designer and why it’s important to become a certified designer. It was very helpful to learn about how
a bill is created and the whole process that goes along to making the bill go
from concept to becoming a bill in actuality. Learning about rebuttals and
how to spread the word about how legislative concerns affect all of us as
interior designers and how the more we know about our legislature in
reference to interior design helps us raise the bar for our industry.
Meeting and supporting our lobbyist was something I was not familiar
with and gave me a new spin on things. Fundraising for your lobbyist can
go a long way in aiding getting your bill passed.”
Visit our new website at oceanbath.com
1122 hwy 35 s, ocean, nj 07712
732.695.3535 / [email protected]
NEW JERSEY CHAPTER |
SPRING 2013
|
5
SPOTLIGHT ON
MEMBERS
Public Relations
Report
TRADITIONAL HOME
May '13 issue: "Petal Perfect" (p.36)-Virginia Zonfrilli, Allied ASID;
By Anne Marie Soto, ASID NJ Public
"Stately Homes by the Sea" (p. 116&118)-Diane Durocher, ASID
Relations/Marketing Consultant
(201) THE BEST OF BERGEN
The following publications recently highlighted ASID
April’13 issue: “Time for a Change” (pp.84-89)-Suzanne Curtis, ASID
NJ interior designers. This list, updated regularly,
Feb.’13 issue: “Taking It to the Slopes” (pp.110-115)-Jane Austin, Allied ASID
appears in the “In the Press” section under the
"Outreach" tab on our chapter’s Website
(201) HOME
(www.asidnj.org) which includes, if available, a live link
Spring ’13 issue: “Fresh & Feminine” (pp.62-63)-Sharon L. Sherman,
for each placement. I also post them on our public Facebook page
ASID; “Decorative & Dramatic” (pp.66-67)-Vanessa DeLeon, Allied ASID;
(www.facebook.com/ASIDNewJersey). To do this, we monitor the major
“Love Wall” (p.72)-Vanessa DeLeon, Allied ASID; “Classic Comforts”
New Jersey publications, such as those listed below. If you have been
(pp.80-87)-Michael Mariotti, ASID
featured in other publications, submit your information by e-mail to
[email protected]. Be sure to include the name and date of the publi-
NEWSPAPERS
cation, the name of the article, and the appropriate page numbers. In addi-
THE RECORD & THE HERALD NEWS-HOME Section
tion, if you have been interviewed on the radio or on a Webcast, appeared
May 16: “Fulfill Kitchen Wish List”-Sharon L. Sherman, ASID; Anthony
on a TV program, or been published in a book, please let me know about
Albert Passanante, ASID
that, too.
May 2: “Designing a Room with Multiple Purposes”-Karen Topjian, ASID
March 27: “Powder Room Makeover” – Michael Mariotti, ASID
Many of these placements came as a result of our chapter’s PR Alerts,
March 2: “Guest Room Becomes Luxurious Closet” – Vanessa DeLeon,
which are e-mailed to professional, allied and associate members.
Allied ASID
Feb. 23: “Arranging Furniture in Problem Spaces” - Cozette Brown, Allied
ASID
MAGAZINES
Jan. 26: “Tune into Past with Vintage Phonographs, Radios”-Robin
ASP1RE
Schultz, Allied ASID
Winter’13 issue: “Design Talk” (p.12-13)-Sharon L. Sherman, ASID;
Sharon Draznin, ASID; “Control Your Lighting” (p.30)-Darryl Tucker,
BOOKS
ASID; “Casa Blanca” (pp.32-36)-Arthur Simon, ASID
Nursery Decor (Schiffer Publishing, 2013)-co-editor: JoAnn Alston, Allied
ASID; Also featured in the book: Patricia Montalbano, ASID; Vanessa
DESIGN NJ
DeLeon, Allied ASID; Dorothy Bocchino, Allied ASID; Jennifer Meyer,
April/May’13 issue: “The Magic of Moldings” (pp.38-42)-Karla
Allied ASID; Kingsley Belcher Knauss, ASID
Trincanello, Allied ASID; “Coastal Cool” (pp. 78-84)-Jana Manning, Allied
ASID; “Born in Bay Head” (pp.98-104)-Tere Bresin, ASID; “Expect the
Unexpected” (pp. 108-122)-Peggy Storer, ASID; “A Refreshing Bath” (pp.
ASID BLOG – Dishing On Design
116-122)-Tracey Stephens, Allied ASID; “Designer Sketchbook” (p.128)-
"Dishing on Design" is ASID NJ's new blog, which covers both the residen-
Helen Kraft, Allied ASID
tial and the commercial design field. It can be accessed through
www.asidnj.org’s home page. The public can also subscribe to our blog so
HUDSON MOD
that new entries automatically land in their email inbox. In addition, a
April/May’13 issue: “A Jewel in Mountain Lakes” (pp.50-51)-Tere Bresin,
notice goes up on our public Facebook page every time a new blog entry is
ASID
posted. As we go to press, our most recent postings are “Keeping the Co-op
Board Happy During a Major Renovation” by Jeffrey Brooks, Allied ASID
NEW JERSEY MONTHLY
and “Outdoor Kitchens: (almost) Always in Season” by Sharon L Sherman,
May’13 issue: “Designing Spaces: Our Expert Panel Talks Trends” (pp.72-
ASID.
75)-Diane Boyer, ASID; Wendy Cruz-Gonzalez, ASID; Diane Durocher,
ASID; Jana Manning, Allied ASID; Lori Margolis, Allied ASID; Anthony
Our goal is to post one new blog per week but we can’t do this without
Albert Passanante, Allied ASID; Suzan Lucas Santiago, ASID; Karla
participation from our designer members. If you would like to contribute,
Trincanello, Allied ASID
please contact me at [email protected] for details.
6 |
SPRING 2013
| NEW JERSEY CHAPTER
DEPARTMENT
NEWS
Editor’s Notes
This issue is our fourth as editors of NJ Inspire. We are working hard to
make every issue more successful than the last.
The NJ Inspire newsletter offers us a way to stay connected and informed.
It also offers us a platform with which to highlight our accomplishments
and events, products and ideas.
As editors, we’d like to encourage everyone to take part in filling our pages
with topics that might be of interest to our design community. Do you
have a suggestion or new product to feature? Perhaps you have an innovative new design solution or business approach. Let us know!
Expanding Your Business
With Style...
L
ocated in a renovated art deco movie theater, our
extraordinary two-story, 13,000 square foot showroom highlights the latest design trends with stylized room vignettes
that mix traditional, contemporary, transitional and exotic
furniture with distinctive accessories from around the world.
Supporting
our Design
Community
for 40 years!
Susan Barbieri, ASID, CID
Valerie Mangan, Allied ASID
Event
Calendar
July
9
Emerging Professionals: Team 2-NE
Barnes & Noble, Clifton, NJ
13
Emerging Professionals: Team 1-NW
Barnes & Noble, Clifton, NJ
16
Emerging Professionals: Team 5-SW
Barnes & Noble, Clifton, NJ
STUDENT
NEWS
• Your Personal Designer Liaison
• Trade Discounts up to 50% on
Orders/Showroom
• Vast Selection of Global
Sources
• Accessories & Furniture on
Consignment
• Spacious Workroom for You
and Your Clients
• CAD Computer Design
• Wifi & Internet Available
• Complete KRAVET/LEE JOFA
Showroom
• Convenient Location to Routes
80 & 46
August
17-21
NY NOW
(previously known as the NY International Gift Fair)
Javits Center and Pier 94, NYC
September
TBD
The Design Center of Denville
Hours: on-Fri 10am - 6pm
Annual Pass the Gavel Dinner
Thurs 10am - 8pm
October
4-5
November
3-9
Sat 10am - 5pm
NCIDQ Exam
RealWorld DesignWeek
Check the ASID NJ Web Calendar for details on all of these events
Owners:
Alllyson & Adrienne Rich
Visit our website
www.arinterior.com
26 Broadway, Denville, NJ 07834
T 973.625.8950 • F 973.625.0395 • E [email protected]
NEW JERSEY CHAPTER |
SPRING 2013
|
7
SPOTLIGHT ON
MEMBERS
Welcome
New Members
New Designer Members
Christine Azcona, Allied ASID
Rina Capodieci-Quinn, Allied ASID
Tracy Craig-Paci, ASID
Sarah L. Dooley, Associate ASID
New Industry Partners
Align Building Materials
Mark Nielsen
500 Metuchen Drive
South Plainfield, NJ 07080
[email protected]
(201)341-8260
Lauren Marie Graback, Allied ASID
Olive S. Harrison, Allied ASID
Linda Lapierre Madani, Allied ASID
Eileen Mayberry, Allied ASID
Denise Marie Rich, Allied ASID
Marta Samojeden, Allied ASID
Sarah A. Taylor, Allied ASID
Virginia Tesi, Allied ASID
Julian R. Touchstone, Allied ASID
New Student Members
Nada Fawzi Alzoubi, Student ASID
Katy Arredondo-Angeles, Student ASID
Marina Attalla, Student ASID
Aminco Inc.
David Banilevi
505 Windsor Drive
Secaucus, NJ 07094
www.amincoinc.com
[email protected]
(201)601-9200
Bang & Olufsen America, Inc.
Scott Saint Hillarie
342 Springfield Avenue
Summit, NJ 07901
www.bang-olufsen.com
[email protected]
(908)273-4700
Beautiful Walls
Janet Rackham
615 Wall Street
Long Branch, NJ 07740
[email protected]
(908) 875-5070
Kassara Bajwa, Student ASID
Jenna Banfield, Student ASID
Racquel Nicole Bryan, Student ASID
Claudia Patricia Garcia, Student ASID
Hailee Harris, Student ASID
Tracy Anne Huebsch, Student ASID
Closet Factory
Christine Tripp
60 South Avenue
Fanwood, NJ 07023
www.closetfactory.com
[email protected]
(908)322-8270
Lorena Lemos, Student ASID
Matthew Mitchell, Student ASID
Jisoon Park, Student ASID
Angelica Rodriguez, Student ASID
Jennifer M. Silva, Student ASID
Marianne Stern, Student ASID
Grace Tunkel, Student ASID
Zaneta Vopatova, Student ASID
Rebecca Wagner, Student ASID
Kathryn L. Wambach, Student ASID
8 |
SPRING 2013
Coastal Kitchen Bath & Interiors
John Castiglione
20 Cambridge Drive, Suite 1
Aberdeen, NJ 07747
www.coastalkbi.com
[email protected]
(732)970-6161
DoMolding.com
Roland Csenker
8 Veronica Avenue, Suite D
Somerset, NJ 08873
www.domolding.com
[email protected]
(732)821-0067
| NEW JERSEY CHAPTER
Eliko Rugs
Fabienne Louis
102 Madison Avenue, 4th Floor
New York, NY 10016
www.elikorugs.com
[email protected]
(212)725-1600
Forestal America Inc.
Cindy Schollmeyer
420 Main Street
Sparta, NJ 07871
www.forestalamerica.com
[email protected]
(877)747-4351
Hansgrohe, Inc.
Michael Reiman
24 Burnet Hill Road
Livingston, NJ 07039
www.hansgrohe-usa.com
(646)477-5711
Italmond Custom Furniture
Tom Williams
41 Long Ridge Road
Randolph, NJ 07869
www.italmond.com
[email protected]
(973)540-9991
J Canabe Painting Company
Jimmy Canabe
178 Belgrove Drive
Kearny, NJ 07032
www.canabecolorexpert.com
[email protected]
(973)272-3540
Mohawk Group
Shannon Murray
19 Western Avenue
Morristown, NJ 07690
www.mohawkgroup.com
[email protected]
(917)769-7242
Ohm International, Inc.
Ruta Pathak
250 Valley Brook Avenue
Lyndhurst, NJ 07071
www.ohmintl.com
[email protected]
(609)865-4059
1-800-USA-Granite
Philip Chodroff
1222Indiana Avenue
Trenton, NJ 08638
[email protected]
(732)261-9316
Peaslee Design
Clark Peaslee
82 Rocky Hill Road
New Paltz, NY 12561
www.peasleedesign.com
[email protected]
(845)594-1352
Porcelanosa
Santiago Manent
600 Route 17 North
Ramsey, NJ 07446
[email protected]
[email protected]
(201)995-1310 x.2011
Prestige Stone Flooring
& Cabinetry Inc.
Paul Saracino
470 Belleville Turnpike
North Arlington, NJ 07031
Prestigewoodandstone.com
[email protected]
(201)997-8086
ROHL LLC
Peter Nigro
Marleen Nigro
22 John Street
East Hanover, NJ 07936
www.rohlhome.com
[email protected]
[email protected]
(973)769-5666
Salon Interiors, Inc.
Walter Siegordner
62 Leuning Street
South Hackensack, NJ 07606
www.saloninteriors.com
[email protected]
(201)488-7888
Servpro of Paramus
Janet Pomante
700 Broadway, Suite 76
Westwood, NJ 07675
www.servproparamus.com
[email protected]
(201)445-5588
Stratta the Tile Boutique
Nicole Sakosits
511 Goffle Road
Wyckoff, NJ 07481
www.strattainc.com
[email protected]
(201)251-0717
ShelfGenie of New Jersey
Scott Orshan
42 East Rayburn Road
Millington, NJ 07946
[email protected]
(908)604-9711
Surya
Kristine Altman
226 Leneagles Drive
New Vernon, NJ 07976
www.surya.com
[email protected]
(201)910-1513
Spring Street Dezigns
Dezi Folenta
249 Main Street
Chatham, NJ 07928
www.springstreetdezigns.com
[email protected]
(973)635-2858
Vista Window Film
Edward Gunia
2551 Spruce Street
Union, NJ 07083
www.vista-films.com
[email protected]
(908)687-4890
©2012 California Closet Company, Inc. All rights reserved. Franchises independently owned and operated. NJ Lic. #13VH01142500.
SPOTLIGHT ON
MEMBERS
LARRY GERBER REPRESENTS:
Astoria
www.astoriaimports.com
Chairs and case goods
Bella Figura Lighting
www.bella-figura.com
BOX Furniture
walters.boxfurniture.net
Brimar Trim and Hardware
www.brimarinc.com
Christopher Guy
www.christopherguy.com
Fine furniture and mirrors
Delos Rugs
www.delosrugs.com
Contemporary & stylish rugs
Elements Trade
www.elementstrade.com
Lighting
Fabric Quilters Bedding
www.fabricquilters.com
Draperies & bedding
Fremarc Designs Furniture
www.fremarc.com
Chairs and case goods
Hartmann & Forbes
www.hfshades.com
Handcrafted natural wall coverings,
natural wood blinds and natural shades.
JAB Anstoetz
www.jab.de
With brands Chivasso and Soleil Bleu
Leathercraft
www.leathercraft-furniture.com
Michael Jon Fabrics
Promotional upholstery fabrics
Old Biscayne Designs
www.oldbiscaynedesigns.com
Hand crafted home furnishings
Ren-Wil
www.renwil.com
Art, mirrors, lighting & accessories by
original artists
Selva Furniture
www.selva.com
Shine by S.H.O
www.shinebysho.com
Contemporary furniture
Sterling & Knight
www.sterlingandknight.com
Fine fabrics and wallcoverings
Stewart Furniture
www.stewartfurniture.com
Upholstery furniture
Unique Fine Fabrics
www.uniquefinefabrics.com
Walters Wicker
www.walterswicker.com
Indoor and outdoor furniture
Warner Wallcoverings
www.thewarnerco.com
Wesco Fabrics
www.wescofabrics.com
Paris, Texas Drapery Hardware
Finial Co. Drapery Hardware
The Wicker Works
www.thewickerworks.com
Indoor, outdoor, and custom design
furniture
Wildcat Territory
www.wildcatterritory.com
Beautiful transitional bedding &
drapery
LARRY GERBER
24 Barbara Street Parsippany, NJ 07054
Ph: 973.335.7430 / Fax: 973.299.8332
E-mail: [email protected]
Website: www.larrygerberinc.com
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NEW JERSEY CHAPTER |
SPRING 2013
|
9
SPOTLIGHT ON
MEMBERS
See what’s new at
New Industry Partners
Up Close
Custom Rugs
L&M Custom Carpets and Rugs LLC
majormills
Check out our new website:
www.majormills.com
Bringing you new products and
new ways to communicate with us!
Like us on
Follow us on
L&M Custom Carpets and Rugs is the interior designer’s source for showroom
quality custom carpets and rugs at direct price. As principal of L&M, I am
focused on offering ‘Old School’ customer service to my interior designer
clients. Transform your design concept into a custom made carpet at a fraction
of the showroom price. L&M works directly with artisans in Nepal, India and
China to bring the interior designer Hand Knot, Hand Tufted, Flat Weave and
Axminster construction options.
Gary Shafran
Principal
L&M Custom Carpets and Rugs LLC.
ASID Industry Partner
[email protected]
201-951-0980
www.lmcustomcarpets.com
Painting Contractor
J. Canabe Painting Company
Network with us on
1219 Westfield Avenue
Clark, New Jersey 07066
732.388.5707
[email protected]
10 |
SPRING 2013
| NEW JERSEY CHAPTER
J. Canabe’s Painting Company is an EPA lead safe certified painting contractor
specializing in residential, commercial, interior and exterior projects. They
have been providing painting services in Northern New Jersey since 2003.
Typical projects include homes, offices, houses of worship, nursing homes,
doctor’s offices, gyms, restaurants and more. Their goal is complete customer
satisfaction in every aspect on all projects. They are known for providing their
customers with a pleasant overall experience.
J. Canabe’s staff is comprised of highly qualified, trained and focused
employees who take pride in their work and their profession. All painting staff
is certified and in compliance with today’s mandatory federal regulated
program to work in a property built prior to 1978 that may contain lead paint.
SPOTLIGHT ON
MEMBERS
This compliance with EPA lead safe regulations is of foremost importance for
any homeowner or business contemplating the removal or renovation of older
painted surfaces.
J. Canabe’s Painting Company offers the following painting and home
improvement services to their customers:
More than a showroom,
experience the difference
• Carpentry
• Color Consultations
• Deck Refinishing and Restoration
• Drywall and Sheet Rock Repair
• Epoxy Floor Coating
• Exterior Painting and Staining
• Interior Painting
• Plaster and Stucco Repair
• Power Washing
• Wall Paper Removal and Hanging
• Water and Fire Restoration
• Wood Replacement
More information about J. Canabe’s Painting Company can be found on their
Website www.canabecolorexpert.com. They are also proud to be on Angie’s
List, www.angieslist.com. Angie’s List just honored J. Canabe’s Painting
Company with the prestigious Angie’s List Super Service Award for the second
year in a row.
J. Canabe’s Painting Company can be reached by phone at 973-272-3540 or
via email at [email protected].
Schwartz Design
Showroom
Allow us to be your partner as you create dynamic environments
for your clients. For 70 years we have supported the design community
bringing our commitment to excellence to each project.
Susette Schwartz & Alexis Varbeno
call for more information
FURNITURE • LIGHTING • ACCESSORIES • RUGS
Chatham, NJ
287 Amboy Avenue • Metuchen, NJ • 732.205.0291
schwartzdesignshowroom.com
NEW JERSEY CHAPTER |
SPRING 2013
|
11
SPOTLIGHT ON
MEMBERS
Community Outreach
Jill T. Ryan, Allied ASID: “Don’t
Rock the Boat” was inspired by a
little rocking chair and a nautical
fabric the designer had on hand.
The beach theme incorporates
some yellow gold color as the base
and a fabric cushion as well as an
accent of roping on the stretchers.
In addition to our chapter’s community service projects, our members
generously support many worthy causes. Here are just a few of them.
CHAIRISH THE MUSEUM
In February 2013, the Monmouth Museum presented its eighth annual
“Chairish” the Museum Exhibition and Silent Auction Benefit featuring a
gold theme to celebrate the Museum’s 50th Anniversary. Over 50 one-of-akind chairs, designed and decorated by local artists, were on display. Many
of the chairs were found in attics, curbside collections and at yard sales and
were transformed into unique works of art that are both sculptural and
utilitarian. During the Silent Auction Benefit Finale, the public had an
opportunity to purchase the chairs and all proceeds support the Museum’s
educational programs including exhibitions, children’s activities and
Museum tours. Five ASID NJ interior designers participated.
Donna Domenicali, Allied ASID:
“Golden Twenties” started life as a
ladder-back chair from Goodwill.
Gold gilt, gold lamé, metallic mesh,
beaded trim and bouillon fringe,
along with a pair of stylish heels
from Goodwill, transformed it
from rags to riches.
Donna Domenicali, Allied ASID:
“Golden Twenties”
Suzan Globus, FASID: “Spidey”
was a child’s chair from an
unpainted furniture store. Now,
says Suzan, “it is dedicated to all
the little superheroes I know.”
Suzan Globus, FASID: “Spidey”
Fran Schier-Potter, Allied ASID:
“Blue Star” retains the chair's
imperfections to preserve the
handcrafted
qualities
Jill T. Ryan, Allied ASID: “Don’t
that add to
Rock the Boat”
its distinctive appearance. Not wanting to distract from the
crafstmanship of the piece, it was simply painted a
bold blue with a glossy finish to bring out its sculptural quality. Strategic placement of gold-leaf
punctuates the artistic flair of the chair's individual style.
“This event is a wonderful collaboration with local
artists in the community, and each year we delight
in seeing the ways in which they have transformed
found chairs into unique and functional works of
art,” says Julia Fiorino, public relations coordinator for the Monmouth Museum. “We appreciate
their generous donation of time and talent, and
our guests at our silent auction event enjoy the
opportunity to take home a chair and support the
Museum.”
Fran Schier-Potter,
Allied ASID: “Blue
Star”
DINING BY DESIGN
Holly George, Allied ASID and Alicia Shearer, ASID created and donated
tablescapes for Taste of Talent, an annual fundraising event for Project
Self-Sufficiency (PSS). PSS provides support to individuals and families
who have suffered economic, domestic and substance-abuse disaster.
Services such as legal and psychological counseling, training, education,
day-care and shelters help such community members regain their self-
Emilia Letts, Allied ASID:
“Sunroom Royalty,” when the
designer found it, was lonely,
battered and cast aside in the
clearance section of a major
department store. She used a coat
of glossy black paint and a bit of
gold embellishment to accentuate
the chair’s acanthus leaf detailing
against its ornate structure. The
final adornment was a fitted seat
cushion and pillow.
12 |
SPRING 2013
sufficiency.
The theme this year was "Dinner and a Movie, A Table Design Salute to
Hollywood & Silent Auction to benefit Project Self Sufficiency." Now in the
third year as part of the annual Project Self-Sufficiency "A Taste of Talent"
gourmet fund raiser, "Dining by Design" has come into its own as an integral part of the evening festivities. The donated tablescapes (place settings,
linens, centerpieces, florals, etc.) are submitted for a silent auction; 100% of
the winning bid goes to support PSS. Since the tables go to the highest
Emilia Letts, Allied ASID: “Sunroom
Royalty”
| NEW JERSEY CHAPTER
bidder, attendees are busy tasting the wonderful fare from the numerous
restaurants and checking back that no one has topped their bid.
SPOTLIGHT ON
MEMBERS
Holly’s tablescape was inspired by
the title graphics of the movie
“The Artist.” The sole spark of
color in this black and white
scheme is a red flower ball atop a
towering centerpiece. The design
is an interpretation of Art Deco
style, popular at the time of the
movie’s setting.
Holly George’s tablescape
Alicia created a springtime lunch in
the meadow inspired by the movie
"Lincoln." The classic "pewter
ware"(actually Bon Chef oven-totable ware) is accented by blue and
white bandana patterned china and
actual bandanas used as napkins.
Potted azaleas anchor the wrought
Alicia Shearer’s tablescape
iron canopy; like a campaign tent, it
is cornered with American flags.
RED CROSS DONATION
During the aftermath of Hurricane Sandy, Zoffany realized that designers
from our area belonging to the ASID NJ, NY Metro and CT chapters found
it very difficult to carry on business as usual. In an effort to lend their
support to the Red Cross on behalf of Zoffany and their design customers,
the company offered to donate 10% of their profits from sales during the
end of 2012/beginning of 2013 to the Red Cross. The result was a donation
of more than $20,000. ASID NJ was honored that Zoffany chose our trade
show as an occasion to present the Red Cross with their check.
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Elle Ferrier, IP (left) and Tom Marshall (right) of Zoffany present the company’s donation to Red Cross representative Mary Ann Maikisch
ASID New Jersey Ad Half Page.indd 1
9/6/12 3:12 PM
NEW JERSEY CHAPTER |
SPRING 2013
|
13
SPOTLIGHT ON
MEMBERS
Real Estate & Interior Design
A GREAT SYNERGY
by Alicia Shearer, ASID, CID
Change is constant and at warp speed. So dealing with the new normal is
everyone's key to survival in both businesses. As a real estate agent with
I decided to become a real estate agent in the after-
the eye and expertise of a designer, I bring added value to the transaction,
math of the financial crisis that began in 2008. Due
for sellers and buyers. I also work with fellow agents to stage their proper-
to the economic downturn, I thought it was a good
ties. That expands market appeal by emphasizing lifestyle while mini-
time to learn a new business. The idea was, quite
mizing a property’s short comings, The staged property is then
simply, applying the skills that I have as an interior
photographed to enhance the listing. This approach reduces days on
designer to enhance the sale and marketing of homes for sellers, buyers
market and ensures that the property sells close to asking price as long as it
and fellow agents. Has it worked? Was it worth it? In a word, "yes."
is priced correctly. The interior designer brings a professional perspective
to a property from curb appeal to landscaping. We breathe life into the
Real estate is about transactions, the meeting of the minds of two parties
space, re-purposing rooms for a better flow, updating without renovation.
exchanging money for property. It is deceptively simple but housing sales
We can increase the appeal of a home through visual merchandising or a
are a large driver of the economy, a big engine. Our industry benefits and
refreshed paint color scheme. For the buyer, we can help them visualize
fluctuates based on what happens in this industry. Clearly the art of the
what can be.
deal, negotiation, experience and persistence are all part of the real estate
At times, with the two businesses, I juggle like crazy. Yet both interior
equation.
design and real estate are relationship businesses, coordinating the work of
When I first started, I was struck by how addicting the hunt for the next
other professionals to get the job done and done well. Both disciplines are
deal can be, witnessing the pros interacting with each other and going for
detailed and time sensitive, sharing wild cards and alternate plan scenarios
the close. But as I became more experienced, I started to understand the
on the turn of a dime. Thus far, it has been a real learning curve, but a
subtleties. What did market trends portend? How much did "days on
journey that I am very glad I embarked on. There is an innate synergy
market" affect the seller’s aspiration level? What was the hot price point
between real estate and interior design. We have the same customer and
and why?
are working on the same project: their home.
Like our industry, real estate has changed dramatically due to technology
Becoming a real estate agent may not be next on your "to do" list, but
and digital photography. The consumer now has access to all the informa-
bringing your expertise to the real estate marketplace should be. The
tion that the real estate agent does. Often the buyer will give the agent the
obvious areas are staging, pre- and post-sale consultation and referrals.
MLS (Multiple Listing Service) list of properties they want to see. The
This is very real. It can be a new revenue stream for designers and a profes-
agent sets up the showings and has the key to the lock boxes that allow
sional alliance that improves real estate property values, marketing and
access to those homes. Like an interior design professional, the real estate
ultimately facilitates the sale. It makes no sense to either party for an ASID
pro has experience, skills and expertise. This allows him/her not only to
professional to spend time with a realtor as she makes the rounds of every
negotiate the most beneficial transaction for the client. Like pros in our
house a customer wants to see. Once that customer is at the "finish line,"
industry, great realtors are part psychologists. They get into the minds of
however, might not a professional in our field be able to point out things
their clients and understand what turns them on and off. A spectacular
the buyers can do to make the new space truly their own? That may help
contemporary, even at a great price point, just doesn't cut it if your buyer is
the realtor close the sale. Isn't it likely that the buyer may then want to
a traditional, center hall colonial type.
engage that insightful designer to transform "a" house into "their" home?
And won't the realtor, who has by this point in the process become quite
Additionally, the consumer is more savvy than ever before. The HGTV
close to the buyer, have great things to say about your services? That
shows have had a profound effect on both interior design and real estate.
sounds like the classic "win-win."
Unfortunately, the world of DIY (do-it-yourself ) has eroded business that
should require a professional interior designer. Instead you end up with a
I would welcome the opportunity to speak with any designers interested in
"TV Celeb Designer" with a questionable budget, an unrealistic time frame
getting involved in real estate. It’s in our wheel house and it’s networking
and, at times, contrived solutions. Endless hours of programs feature house
at its finest!
flipping and minute makeovers. Other shows voyeuristically follow firsttime home buyers on the search for the perfect abode. Collectively, they
Alicia Shearer, ASID, CID, Realtor-Associate, Prudential Gross & Jansen,
have changed the landscape forever.
Sparta, NJ 973-670-7210, [email protected]
14 |
SPRING 2013
| NEW JERSEY CHAPTER
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Photography Peter Rymwid
973.628.1527 • www.PeterRymwid.com
NEW JERSEY CHAPTER |
SPRING 2013
|
15
CHAPTER
NEWS
Committee Reports
2013 Wrap-Up Reports
Emerging Professionals Career Program
by Diane Goté, FASID, CID
For those in the first five years of their interior design career, ASID is
targeting a program of support. The New Jersey Chapter developed initiatives that include teams of members that will discuss, plan and organize
events for early career members.
The program is organized into six teams across the State that will get
together every eight weeks to support each other in learning new methods
of practice. The new Leadership Academy released by ASID on the
national level will provide guidance in leadership skills.
Consider it a think tank for new ways of providing services and sharing
concepts that include business and leadership skills. Tours of successful
offices of designers and architects as well as tours of newly built corporate
structures are part of the agenda--visible results from the well planned
professional interior designer.
An emphasis includes mentoring for the IDFX, the fundamentals exam
from the NCIDQ. Access to a team of educators and practicing professionals is being offered to those that apply.
The Chapter will host EPs at all chapter events with a half-hour social
before meetings to enable members to sign up and be welcomed. JOIN US
AND BUILD THE PROFESSION!
1. Created a new banner for our ASID NJ public Facebook page (www.facebook.com/ASIDNewJersey).
2. Improved our social media presence with frequent postings on the ASID
NJ public Facebook page and private Facebook group.
3. Created 2012 Design Excellence logos in
jpeg format for Gold, Silver, Bronze
awards. The 2012 winners can use the logo
on their Websites, advertising, blogs,
Facebook pages, etc. Logos for previous
years’ winners are available upon request
by contacting Anne Marie Soto at [email protected].
4. Working in conjunction with the Website Committee, we developed the
chapter’s “Dishing on Design” blog.
5. Continued co-op editorial programs with Asp1re magazine (“Design
Sense” articles) and The Record newspaper (“Design Challenge” articles
run every fourth Thursday in the Home section). All articles include a
tagline that directs readers to the Find a Designer section of our Website.
6. Developed a Facebook ad to drive traffic to our Website.
At the Trade Show’s Emerging Professionals session: Diane Goté, FASID;
Gerardy Cabrera, Allied ASID; Tali Ben-Shimon, Allied ASID; Linda Potter,
ASID
Marketing
by Lisa Campoli, Allied ASID, Marketing Chair
Ruth Hymanson, Allied ASID; Jeffrey Brooks, Allied ASID; Jodi Heimowitz,
Student ASID with the new table cover.
Since our small but mighty Marketing Committee (Lisa Campoli, Allied
ASID; Hope Sferra, ASID; Pat Ziv, ASID; Alicia Shearer, ASID; Judith
Chirico, ASID; and Anne Marie Soto, PR/Marketing Consultant) convened
in October, we’ve had a lot of accomplishments:
7. Purchased a new table cover which meets national ASID logo guidelines.
Our cover debuted with the Membership Committee at the trade show.
16 |
SPRING 2013
| NEW JERSEY CHAPTER
CHAPTER
NEWS
Your Website committee is dedicated to being a valuable resource to you
and your business in a technology driven world. There are projects waiting
for all of us as long as we can be identified and noticed in a crowded room.
Connect with our chapter on Facebook and engage in the conversation,
submit a blog to post on our Website, build a Portfolio Page on our Website
and amplify your voice across our region. Website analytics show major
traffic to designer and Industry Partner profiles that are engaging in these
mediums.
Can you commit an hour or two a week blogging, commenting and
posting? I think so. It works and it’s free. Have you won a project as a
direct result of your Portfolio Page? Has a post or comment helped your
business? We want to hear about it! E-mail us at [email protected] and
post your success story on the chapter fan page.
Best New Products display at Trade Show
8. Developed criteria for 2013 ASID NJ Trade Show Best Booth awards and
reached out to members to serve as judges.
9. Developed criteria for the 2013 ASID NJ Best New Products award at
the Trade Show and managed the voting process.
10. Oversee the ongoing barter programs that provide ads in Asp1re magazine and Design NJ magazine.
11. Purchased a new retractable banner for use at ASID NJ functions.
12. Managed 2013 Spruce It Up! fundraiser, which will run for two months
(May and June) this year. 100% of the proceeds will be donated to the
Hurricane Sandy New Jersey Relief Fund.
13. Give our chapter a presence in New Jersey show houses. This spring,
we placed an ad in the Stately Homes by the Sea Show House journal
and made sure our participating members exhibited the “A Proud
Member of ASID New Jersey” Lucite plaques in their rooms.
14. We are currently developing a plan to support an initiative to partner
with NJ Realtors Association.
Website
by Denise W. Jones, ASID CID
Spring is in the air and the pollen count is higher than ever! Not usually
prone to allergies, this season even I've been symptomatic. Our businesses
experience environmental or seasonal ailments too and each of us handles
these challenges in successful or not so successful ways.
ASID, our regional organization dedicated to us, our industry, where we
live, is an invaluable resource of information and support. In our everchanging technological world, we are more accessible to each other than
ever. Help and advice from our peers and partners is literally at our fingertips. Facebook, Twitter, blogging, posting...a decade ago, these words had
no meaning...today we are compelled to embrace them. These concepts
and functions symbolize the penicillin for what ails our industry. Never
before have we had such direct access to the minds, wants, needs and
desires of our target markets. That's the power of a post. The benefits of
engaging the public through these mediums is undeniable.
Each month your Website committee is striving to find new ways to
connect our members to the public and to each other and wish to add your
voice. E-mail [email protected] to join the conversation and contribute
to the success of our chapter. Heather McManus, by accepting the invitation to co-chair our committee, you have pledged your valuable time and
talents to serve all of us in the chapter. Great things are happening and we
have you to thank!
NY Gift Fair Rebranded
as NY Now
For the past five years, under
the auspices of the Marketing
Committee, ASID NJ Chapter
has forged a relationship with
the New York International Gift
Fair. In exchange for educating
our members as to the advantages of attending the Gift Fair, ASID NJ has the opportunity to expose our
brand to the 35,000 people who attend this event via a half-page ad in the
show journal--at no cost to us.
NYIGF has a new name and a new look. It has been rebranded as NY
NOW, the Market for Home & Lifestyle. Of particular interest to the interior design community is the introduction of NY NOW Home, a comprehensive collection of 1,200 home furnishings, home textiles, decorative
accessories, tabletop and gourmet housewares located on Level 3 of the
Jacob K. Javits Convention Center. A juried cross-category collection of
contemporary design resources will continue to be presented under the
renowned Accent on Design banner and within NY NOW Home.
Dates for NY NOW are Saturday, August 17 through Wednesday, August
21, 2013. Information and registration are available online at
www.nynow.com. Please use the code ASIDNJ when you register. This
code gives you free admission and allows NY NOW to track the success of
our joint venture. The code is valid online through 8/13, then again after
8/17 at the show site.
NEW JERSEY CHAPTER |
SPRING 2013
|
17
CHAPTER
NEWS
February IP + One Meeting
On February 27th, IPs and their designer guests gathered for “IP + One,” a
networking event held at Mondiani Kitchens & Interiors in Englewood,
N.J. The evening also offered exhibitors who had sent in their contracts
with payment for their 2013 trade show booths to pick their booth locations. Those IPs were also eligible for a drawing for a free booth and half
booth. Gary Reinhardt, IP, CMI, Inc. won the full booth; Mary Ann
DiClemente, IP, Thibuat won the half booth.
Dave Bello, NJ Decorating Exchange; JC Parra & Mark Calobero, IP,
Designer's Resource
Picking Booths
Sandy Cabelis, Allied ASID; Peter Rymwid, IP, Peter Rymwid Photography;
J.R. Hermey, IP, J.Herbro
Steve Furman, IP, Steve's Custom Drapery Shoppe; Sheree Goodman, Allied
ASID; Una O'Neill, Allied ASID
Kobi Aharon, Mondani; Tracey Stephens, Allied
ASID
18 |
SPRING 2013
| NEW JERSEY CHAPTER
To see more photos of this and other ASID NJ events, visit the Chapter Photo
Gallery under the Calendar tab at www.asidnj.org.
Michele Radley, IP, L&M Lifestyles; Gary Reinhardt,
IP, CMI; Donna Domenicali, Allied ASID
Tobi Indyke, IP, Periwinkle Skies; Lori Margolis,
Allied ASID
CHAPTER
NEWS
March Meeting Recap
Let’s Get Specific – Know Your Materials
by Holly George, Allied ASID
“Great content – location – great resource!” “Interesting presentation,
impressive warehouse & showroom.” There were some great suggestions as
Stone Source was our generous sponsor for our March 14th program held
well, such as adding a display board at our events with photos of the
in Carlstadt. Regional Sales Manager Stephen Brooke presented
Chapter’s Board Members.
“Specifying Stone with Confidence.” During the networking reception in
the beautiful showroom, attendees enjoyed delicious refreshments and
In April, members eligible for earning CEU credits received a bonus for
took advantage of guided warehouse tours of the extensive indoor stone
attending the event. Stone Source received final approval from IDCEC for
yard.
their presentation just days after the event. An e-mail notice was distributed to eligible attendees with instructions for claiming credit for the new
For the first time, the committee distributed a Meeting Assessment survey
.1 CEU.
with an event agenda at the door. The event scored an “A” for overall
impression, quality of content and presentation. Attendees commented:
Many thanks to Stone Source’s Ellen Schaed, Karen Tierra and all members
“Best presentation on stone I’ve ever attended!” “Good CEU, great
of the Carlstadt staff for all their extra effort ensuring an enjoyable
presenter, useful information.” “Enjoyed the evening – Great showroom!”
evening; bravo to Stephen Brooke for an outstanding presentation.
Guest speaker Stephen Brooke, Stone Source
Program Chair Holly George, Allied ASID
Touring the stone yard with Jennifer Mane (right), Stone Source.
Community Service Chair Brook Morales, Allied ASID
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CHAPTER
NEWS
2013 “Outside The Box” Annual Conference & Industry
Partner Trade Show plus NJ Interior Design Week
Decked out in fabulous greenery and centerpieces by our IP Creative Displays, the Garden
State Exhibit Center in Somerset, N.J. was the
place to be on Thursday, May 9th.
Despite
torrential
rain and
terrible
traffic delays in the morning, this year’s
Conference and Trade Show created quite
a bit of buzz and excitement! We thank all
of our IPs and sponsors for giving us such a
terrific show, and for all of the designers
who braved the weather to spend the day
with us.
After the CEU, attendees were invited to review the Student Displays from
all five of our ASID NJ Student Chapters. At the exhibit hall entrance, we
displayed the New Products submitted by our
exhibitors and voted on by attendees for the Best
New Product Award. This was won by new IP
Savona Tile, who displayed their Modular Arts
textured interlocking tile.
After a ribbon-cutting ceremony at 11:00 am,
the exhibit hall officially opened! Booths this
year were terrific and very well designed.
Attendees were also happy that we had over 15
new IPs exhibiting. At noon, the center of the
hall became a festive lunch area for attendees,
creatively displayed by our friends at Garden
State Exhibit Center. Served in martini
glasses, mashed potatoes with fixings and
garden salad were two of the delicious
offerings.
As the culmination of our New Jersey
Interior Design Week, the Trade Show
offered morning and afternoon CEUs as well
as a New Products gallery, Student Display and
“Center Stage” lunch.
Gail Doby, ASID, started the day with a 0.2 CEU.
Her presentation, "How to Avoid Interior Design
Fee Fiascos and Attract Your Ideal Client,"
sparked a lot of discussion. For example, she
proposed calculating a fee based on results your
client values and discussing it openly upfront. She
also recommended going beyond a fact-based
information gathering client interview towards more of a discussion of the
client’s emotional motivators.
For the afternoon break, cookies and fruit
were served as door prizes were drawn
and the Booth Award winners were
announced. Best Booth went to CMI!
Honorable mentions went to Creative
Displays and Peaslee Designs.
Material ConneXion’s Fiona Anastas was the speaker for the HSW CEU in
the afternoon and received great feedback from her session. Her presentation of the latest and greatest materials in our industry earned attendees a
Health, Safety and Welfare CEU credit.
Our first New Jersey Interior Design Week
was a big hit! Thirty-two Industry Partners
offered courses and tours to designers all across
the state.
Here is a comment from a participating designer
that sums it up well. "Great planning of various
courses at sources in many locations around the
state. Courses covered what a designer needs to
know."
Paragon Mills-Trade Show Co-chair Reid Grossman, IP
& Sandra Torres
Lunchtime in the Exhibit Hall
The goal of Design Week was to offer information and education in courses and tours of facilities/factories that provided the one-on-one kind
of knowledge in informal, small settings. We
learned what not to do as well and hope to make
next year's offerings even better!
Thanks to the designers who attended and the
IPs who hosted them for participating.
Peter Rymwid, IP photographing attendees on our red
carpet
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Ribbon Cutting- Sandra Tobar, Legrand (Gold Sponsor);
Trade Show Chair Donna Domenicali, Allied ASID;
Chapter President Sharon L. Sherman, ASID
CHAPTER
NEWS
Afternoon CEU -Fiona AnastasMaterials Innovations in Interior Design
Morning CEU-Gail Doby, ASID-How to
Avoid Interior Design Fee Fiascos
Afternoon CEU Sponsor-Kohler
Morning CEU Sponsor-Design Spree
Best Booth Award- CMI
Best Booth Award-Honorable Mention-Peaslee Design
Best Booth Award-Honorable Mention - Creative
Displays
Best New Product-Savona Tile
Gold Sponsor-Legrand reps Ruben Vargas and Sandra
Tobar, IP with Trade Show Chair Donna Domenicali,
Allied ASID
Silver Sponsor-Carl Schaedel & Co reps Josh Kalm &
Jim Alexanderson with Trade Show Chair Donna
Domenicali, Allied ASID
Bronze Sponsor-Trade Show Chair Donna Domenicali,
Allied ASID (left) with the Design NY staff
Luncheon Sponsor - Hansgrohe-Axor
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CHAPTER
NEWS
APB Security & Automation
Belmar Window Shop
Snack Time!
NJIDW event at Safavieh
Benjamin Moore
Crestron
CSS Lighting & Design
Eliko Rugs
Mike Asch, Supplier of Kitchen Cabinets & More!
PaintTek
NJIDW event at NJ Decorating Exchange
NJIDW event at Window Treats
NJIDW event at Allmilmo
22 |
SPRING 2013
| NEW JERSEY CHAPTER
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STUDENT
NEWS
Student Career Day
by Gwen Nagorsky, ASID, Student Career Day Chair
Over 80 participants enjoyed this year's wonderful and successful Student
Career Day, which was held on April 6 at the New Jersey Institute of
Technology. Students attended from Berkeley College, NJIT, Brookdale
Community College and Kean University. The annual event provides an
opportunity for design students to
meet, chat and learn from professionals in the world of interior design.
This day featured five IP tabletop
sponsors which enabled the students
to learn about current product lines
and services. Being a sponsor also
provided them with a venue to introduce themselves to future designers
who will soon be buying in the field.
Also featured was the ASID
Distinguished Speaker, Kenneth
Roberts who presented an engaging
program regarding tips for job
hunting. The day concluded with
student portfolio and résumé reviews
Career Day Chair Gwen Nagorsky,
provided by several attending ASID
ASID
Michael Mariotti, ASID; David Brothers, NJIT; Gwen Nagorsky, ASID
Portfolio review with Sharon Draznin, ASID
(right)
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ASID Distinguished Speaker, Kenneth Roberts
NJ designers. The announcement that résumés would be collected for
possible internships and part-time employment by interested designers was
certainly a highlight for the students!
Thank you to NJIT for serving as our host school for the day and to our
tabletop sponsors: Carl Schaedel & Company, Inc., NJ Decorating Exchange,
Silvestri Carpets, Align Building Materials/dba Savona Tile and The Creative
Touch, Inc.
Design students from across the state gathered at NJIT.
Portfolio revue with Carrie Oesmann, ASID (left)
Portfolio review with Pat Ziv, ASID (right)
STUDENT
NEWS
In the Spotlight
Michael Chiappa, ASID Student Rep to the Board
NJ Inspire: Tell us a bit about yourself.
Mike: I am going into my fourth year of Interior
Design at the New Jersey Institute of Technology. I
was born and raised in the small town of Lyndhurst,
New Jersey. My passion for architecture and design
started many years ago. In middle school, I would use
graph paper from my teacher's desk and spend days,
sometimes even weeks, creating floor plans of elaborate homes that I would imagine and dream of. I saw myself doing this as
nothing more than a hobby, and my teachers felt the same way. They reprimanded me if they saw these plans out during class and encouraged me to
focus more on what they were preaching and less on my "little houses."
NJ Inspire: So how did you make the transition from middle school diversion
to a career path?
Mike: It was my mother, Lynn, who saw a potential future for me in architecture and design. Throughout high school, my collection of designs
grew and I started to pursue an interest in the field. I looked at designoriented colleges in the area and almost immediately fell in love with NJIT.
One of the happiest days of my life was when my guidance counselor called
me into his office to tell me that I had been accepted into their School of
Art + Design as an interior design major. Now that I have spent a few years
in the program, I can speak nothing but good things about the university,
its faculty, and the education that I have received thus far at NJIT. It truly
is a world-class university.
NJ Inspire: What role is ASID playing in your studies?
Mike: I got involved with the American Society of Interior Designers at
the beginning of this past school year. Several of my studio classmates
began to take a greater interest in the school’s chapter and agreed to help
out with anything that needed to be done. It was then announced that the
position of Student Representative to the Board of the New Jersey Chapter
was open and needed to be filled. After spending a few days pondering this
opportunity and making sure that my schedule would allow for it, I applied
and was appointed to the board. At our first meeting, I met a handful of
great colleagues who are also respected and accomplished designers. They
inspire me to work hard and be the best that I can be.
NJ Inspire: What does being ASID NJ Student Representative to the Board
entail?
Mike: It includes representing all of the student chapters in the state of
New Jersey, being a voting member of the chapter board, and acting as the
liaison between the chapter and the student members. On campus, I
encourage active participation in ASID events, along with organizing
meetings and events with our Student Chapter President Kelsey Jackson.
Our school also had the honor of hosting ASID Career Day this past April.
It was a wonderful opportunity for the student body to meet industry
professionals and learn about what awaits us in the future as interior
designers.
NJ Inspire: Between your studies and your ASID obligations, do you have
time for other activities?
Mike: In addition to my involvement with ASID, I help out in my town’s
Little League program as an umpire and newly-appointed volunteer board
member. My father has been a Little League coach in my town for several
decades, and it is very exciting to work with him and be able to give back to
the community. I am also an assistant wrestling coach at Lyndhurst High
School, a very time-consuming but satisfying endeavor. At school, I have
recently declared a minor in the Theater Arts & Technology department. I
am a member of the Improv Technicians, a group of NJIT and Rutgers
students that perform free improvisational comedy shows on campus and
around the city of Newark. As someone who has always loved entertaining
those around me, it gives me great pleasure to be able to make people laugh
and put smiles on as many faces as possible.
NJ Inspire: Got some future plans you’d like to share with us?
Mike: Currently, I am in the process of designing an ergonomicallyfriendly musician’s chair as part of a Furniture Design course taught by
Professor David Brothers. After winning a statewide chair design competition last fall for Kimball Office, the field of furniture design has significantly interested me. After graduating next spring, I plan to pursue a
master’s degree in architecture and continue my studies at NJIT. I know
that, upon completion of my term this upcoming fall, I leave the position of
Student Rep to the Board in good hands and look forward to my future
involvements with ASID.
Brookdale Participates in Stately Homes Show House
Four Brookdale Community College students, under the direction of Faculty Advisor Celeste Chirichello, created
the Designer Sales Office at this year’s Stately Homes by the Sea Show House which benefits the Visiting Nurse
Association (VNA) of Central New Jersey. Participating students are Jackie Currie-Taylor, Student ASID (design
concept & project manager), Diane Fanshel, Student ASID, Natalie Rosenthal, Student ASID and Jodi Heimowitz,
Student ASID.
Hartshorne Manor, site of this year’s show house, is a Tudor
style mansion built in 1929. Inspiration for the students’
space comes from the fact that Hartshorne Manor came alive
during the winter season with owner Harold Hartshorne and
his guests skating on the Shrewsbury River and the skating
pond at the front of the mansion. The design concept is a nod
to this bygone era at Hartshorne. The featured wall art
suggesting skate marks on ice sets the scene. The winter
white color palette and layers of textiles give depth to a
monochromatic scheme. Symbolic of a skater’s movement on
ice, the pop of orange chevron creates a dynamic modern
twist.
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STUDENT
NEWS
STUDENT CORNER
At the Trade Show
A special shout-out goes to those ASID Student Members who helped
make the Trade Show day so successful. Student volunteers helped at the
registration desk, distributed information to the exhibitors, collected lunch
tickets and more. In addition, special displays of student work from five
interior design schools in our area enhanced the red carpet entrance to the
Trade Show.
A few of our wonderful student volunteers clockwise from top right-Amanda
Clark (Kean); Student Affairs Chair Gerardy Cabrera, Allied ASID; Tatania
Duarte (NJIT); Elizabeth Houston (Kean)
Berkeley College Student Works Display
Brookdale Community College Student Works Display
Keane University Student Works Display
NJIT Student Works Display
Raritan Valley Community College Student Works Display
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