Presentation - Tourism Industry Board Foundation

Presented by :
Dean Benhur Ong, DLS-CSB
CHED TC Chair, Tourism and HRM
CHED TC Members, Tourism and HRM
Dean Cecilia Tio Cuison, UST
Dean Milagros Magsanoc, PWU
Dr. Danilo Reyes, Industry Rep.
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Background of the Tourism Industry
Current Issues in Tourism and HRM Education
What Is Our Role?
Highlights of the Proposed PSG for Tourism and
Hotel & Restaurant Management related programs
What’s Next?
Philippine Qualifications Framework
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919M Tourists in 2008 -> USD941B – highest in 10
years
940M Tourists in 2010
5% Worldwide Annual Growth Rate achievable
68M SEA Foreign Tourists in 2010. 3.52M visited
PHL
27.9M Local tourists in 2010
Hospitality and Food Service Segment
experiencing fast growth
Tourist Arrivals (in millions)
Region
2005
2007
2008
2009
2010
World
795.00
894.00
913.00
877.00
935.00
Europe
435.00
478.40
480.80
456.90
471.50
Asia-Pacific
153.60
182.00
184.10
181.00
203.80
Americas
133.30
143.90
147.80
140.50
151.20
Africa
35.40
43.20
44.40
45.80
48.70
Middle East
37.80
46.90
55.90
52.70
60.00
Year
Visitor Arrivals
(Actual)
Year
Visitor Arrivals
(Projected)
2005
2,623,084
2011
3,600,000
2006
2,843,345
2012
4,000,000
2007
3,091,993
2013
4,400,000
2008
3,130,000
2014
4,900,000
2009
3,017,099
2015
5,400,000
2010
3,520,471
2016
6,000,000
DOT Statistics and Infrastructure Philippines 2010 Presentation (November 2010)
Property
Rooms
Target
Best Western Premier (Bonifacio Global City, Taguig)
240
2011
Tune Hotels (Makati City)
213
2011
Tune Hotels (Malate, Manila)
167
2011
Belle Grand Manila Bay Complex (Entertainment City, Paranaque)
400
2011
Remington Hotel (Newport City, Pasay)
700
2011
Hamilton Hotel (Newport City, Pasay)
540
2011
Acacia Grove Hotel (Filinvest Corporate City, Muntinlupa)
262
2012
Raffles Residences & Fairmont Hotel (Makati City)
300
2012
The Crimson Alabang Hotel / Entrata Hotel (Filinvest, Muntinlupa)
400
2012
Microtel Inn & Suites (Libis, Quezon City)
50
2012
Solaire Manila (Entertainment City, Paranaque)
800
2012
Property
Rooms
Target
Grand Hyatt (Bonifacio Global City, Taguig)
500
2012
Kukun Hotel (Bonifacio Global City, Taguig)
180
2012
Radisson Hotel & Regent Hotel (Mall of Asia Complex, Pasay)
580
2013
Holiday Inn (Makati City)
347
2013
Mercure Hotel (Ortigas Center, Pasig City)
150
2013
Hotel Novotel (Araneta Center, Quezon City)
410
2013
Ascott Bonifacio Global City (Bonifacio Global City, Taguig)
220
2014
Citadines Salcedo Makati (Makati City)
215
2014
The Shangri-La at the Fort (Bonifacio global City, Taguig)
779
2014
Marco Polo Ortigas (Ortigas Center, Pasig City)
313
2014
GJH Alabang Hotel and Service Residence
292
No Info
Total Rooms
7458
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New investments in Tourism infrastructure by existing
players
New investments in Tourism infrastructure by big
players from different industries
Entry of more Low Cost Carriers (Air Asia Philippines)
Asia Pacific Region registered the highest growth in
tourism arrivals (13%) in 2010
Based on DOT projections, Tourism Industry expected
to generate an additional 1.2M jobs by 2016
BOTTOM LINE : TOURISM EXPECTED TO BE A MAJOR
DRIVER OF PHL ECONOMY IN THE NEXT FEW YEARS
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Current No of People Employed by the Tourism Industry –
3.647M (NCSB, DOT NTDP)
Estimated additional tourism jobs by 2016 (From DOT NTDP)
– 1.27M
# of HEI’s offering HRM Nationwide – 978 (CHED)
# of HEI’s offering Tourism Nationwide – 346 (CHED)
# of Expected HRM Graduates per year – 37k
# of Expected Tourism Graduates per year – 5k
Total Grads by 2016 -> 42k x 5 years = 210K
We will be short by 1M jobs. This excludes foreign
personnel requirements.
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Moratorium on offering new HRM Programs
Difficulty in finding qualified faculty
Decreasing enrollment due to CHED announcements re
graduate oversupply
DOLE study identified Hard to Fill Positions in HRM
Internationalization of required skill sets
Proliferation of HEIs who barely comply with CHED
regulations
Regional requirements not being met by current HEIs
Skills mismatch of graduates with Industry reqt’s
Weak human resources development policies and practices
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Ensure there are enough qualified personnel for
the coming growth years
Ensure that program offerings match the
requirements of the local, national and
international markets – use DOT NTDP Data
Ensure faculty members are up to date with the
latest information, techniques and technology
Ensure that are graduates are competent in the
necessary skill sets required by Industry
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There will only be two degree programs under the
proposed PSG
Bachelor of Science in Tourism Management
 Bachelor of Science in Hospitality Management
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Clear job titles / employment tables incorporated
into the PSG
Based on international standards (ASEAN Common
Competency Standards for Tourism Professionals)
Numerous consultations with various stakeholder
groups
Courses Cluster
General Education
Business Core
Tourism and Hospitality Core
Professional Courses
Free Electives
Practicum
PE / NSTP
Total Units
Tourism
51
21
21
27
12
5
14
151
Hospitality
51
21
21
27
12
5
14
151
Note : These are minimum requirements. HEIs are free to
add courses as they see fit as long as it addresses a
particular need.
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PSG designed not to be prescriptive
Allows for specialization tracks for qualified HEIs
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Example :
 BS-HRM with Specialization in Cruise Ship Management
 BS-HRM with Specialization in Culinary Arts Management
Allows for distinguished Tourism and HRM
professionals to teach in the programs via professional
equivalency table
Updated laboratory requirements
HEIs can keep existing program nomenclatures as long
as they qualify based on proposed guidelines
3 year transitory period.
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Implement stringent measures and strict compliance to the
requirements of new HRM program offerings.
Sufficient training and instructions should be given to RQAT
members who are assigned to evaluate HRM program
offerings.
Enforcement of CHED rules on sub-standard HEI
performance;
Strongly recommend that HEI’s pursue voluntary
accreditation with any FAAP-recognized accrediting agency,
so that quality assurance is constantly reviewed;
Strengthening of cooperation between industry and HEI
associations that will go beyond the basic practicum
arrangement
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Work with International Organizations to ensure
mobility of skill sets
Work with the different government agencies
(DEPEd, TESDA, DOLE, DOT) to define required skill
sets of the industry.
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Prepare PSG for Tourism and HRM for obe
(outcomes based education) Compliance
Public Hearings to be Scheduled for Luzon, Visayas
and Mindanao Areas
Consolidation and Incorporation of Comments and
Suggestions from the different regions
Presentation of PSG to CHED for approval
Implementation of new CMO by SY13-14.
Preparation for integration of PQF into HRM,
Tourism curriculum
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A National Policy that describes the levels of
educational qualifications and sets the
corresponding standards for qualification outcomes
A quality-assured national system for the dev’t,
recognition and award of qualifications. It is based
on standards of knowledge, skills and values
acquired in different ways and methods by learners
and workers
It is competency based, labor-market driven and
assessment based qualification recognition
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Establish national standards and levels for
outcomes of education and training
Support the development and maintenance of
pathways and equivalencies which provide access
to qualifications and assist people to move easily
and readily between the different education and
training sectors and between these sectors and
labor market (Hop-on Hop-off)
To align PQF with international qualification
frameworks to support national and international
workforce mobility.
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Developed to address the issue of job-skills
mismatch.
Inter Agency Cooperation : DOLE, CHED, TESDA,
DEPEd, PRC
Endorsed by NEDA Social Development Committee
Approved by Human Development and Poverty
Reduction Cluster
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TESDA NC Levels will be offered as part of DEPEd’s
K-12 program (From G9 to G12)
After HS Graduation, Student can opt to :
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Find employment (By this time student is 18YO)
Undergo higher NC Level training via TESDA programs
Continue studies in Baccalaureate courses, preferably in
line with his NC Levels in HS
TESDA’s NC Certificates and Diplomas can be
recognized by HEI’s and get course credits in aligned
courses with CHED’s approval (Ladderized
Programs)