2015 Q3 Digital Rate Card

&
2015 – Q3 Digital Rate Card
Rates Effective August 7, 2015
HIGH IMPACT INVENTORY
HOMEPAGE
Auto Expand Pencil*
Interactive Post-It Note*
Peelback*
ATF Takeover
Sponsorship
Weekday
$2,000
$2,000
$2,000
$2,400
$3,000
Weekend Day/Holiday
$1,500
$1,800
$1,500
$2,000
$2,600
(Above the Fold)
*Auto-Expand (1) time per unique user per 24-hour time period. Pricing based on (1) day.
NICHE WEBSITE FRONTS
Auto Expand Pencil*
Interactive Post-It Note*
Peelback*
ATF Takeover
Gusto
$1,500
$2,000
$1,500
N/A
Buffalocars.com
$500
$1,000
$500
$1,000
BuffaloHomefinder.com
$500
$1,000
$500
$1,000
Buffalojobfinder.com
$900
$900
$900
$1,000
Buffalobrides.com
$500
N/A
N/A
N/A
*Pricing based on (1) week: Monday through Sunday.
BUFFALONEWS.COM SECTION FRONTS
Auto Expand Pencil*
Interactive Post-It Note*
Peelback*
ATF Takeover
Life
$500
$750
$1,000
$750
Business
$800
$750
$1,000
$750
City & Region
$1,500
$1,500
$1,500
$1,000
Sports
$2,000
$2,000
$2,000
$1,250
*Pricing based on (1) week: Monday through Sunday.
INTERSTITIALS
$2,000
Pricing based on (1) day; Displayed once (1) per day/unique user.
PREMIUM INVENTORY
(Base Rates CPM)
RON (RUN ON NETWORK)
$10
MOBILE
$12
TBN NICHE SITES
Buffalocars.com
Buffalojobfinder.com
BuffaloHomefinder.com
Buffalobrides.com
$12
$17
$12
$12
TARGETED DISPLAY ADVERTISING
(Base Rates CPM)
SITE/SEARCH RETARGETING, BT, CT, GEO
$10
EMAIL MARKETING – CUSTOM QUOTE
Minimum Spend $1200
WEB PRE-ROLL (ON BUFFALONEWS.COM)
$20
EXTENDED NETWORK PREROLL (MEDIA EXCHANGE)
$24 (Non-Targeted)
$32 (Targeted)
FACEBOOK AUDIENCE TARGETING
$5/ COST PER CLICK
LINKEDIN AUDIENCE TARGETING – CUSTOM QUOTE
No Minimum Spend
NATIVE ADVERTISING
(Base Rates)
HOMEPAGE*
$750 / DAY
CITY & REGION*
$500 / DAY
SPORTS*
$500 / DAY
BUSINESS*
$500 / DAY
OPINION*
$500 / DAY
LIFE & ARTS*
$500 / DAY
GUSTO*
$600 / WEEK
*Price includes:
•
•
•
•
•
•
(1) Copy Written Story
Basic Reporting/Copyrighting
Single Interview
(1) Revision
400 Word Maximum
Link to Advertiser’s Website
*Additional stories are $150/each.
Examples of Digital Marketing
Above the Fold (ATF)
One Day Homepage Roadblock
ATF: 728 x 90 and 300 x 250
Homepage Takeovers/Sponsorships
One Day Homepage Takeover
ATF: 728 x 90 and 300 x 250; Wallpaper Background
Homepage Pencils
Closed Pencil
Open Pencil
Homepage Peelbacks
Closed Peelback
Open Peelback
City & Region ATF
Gusto Pencils
Closed Pencil
Open Pencil
Post-It Notes
Closed Post-it
Open Post-it
Mobile
Mobile Phone Views
Tablet View
Native Ads
What is Native Advertising?
A form of paid content that allows you to tell the
story of your business. The tease to your story
appears in the natural form and function of
BuffaloNews.com, integrated into the latest story
listing on the site. When a user clicks on the link,
they will be guided to an advertorial about your
business.
Gusto Native Ads
1
1. Custom Ad Highlighting Event
2. Custom Story Written about Business/Event
3. Link to Business Website
2
3