About Mazzone Communications

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Mazzone Communications is a marketing and communications firm located in Western Kentucky.
Darlene Mazzone, president, was formerly a partner in LaneMazzone & Associates, a full service
advertising agency, established in 1985. The firm successfully handled a client base over a 10-year period
which included both regional and national accounts. The company also initiated several print products of its
own including a municipal magazine for Paducah, Kentucky called PADUCAH LIFE Magazine.
The company now also publishes The Wedding Book, an annual special edition.
The original firm was instrumental in the launching of a mid-American boating magazine
(Heartland Boating) and has also handled the design and pre-press of the nationally distributed Bass
Fishing Magazine. In 1990, the firm created the design format and initial marketing materials for a new
publication called Tails for the formal-wear industry.
The firm won numerous awards presented by the American Federation of Advertising Agencies and has
been twice featured in Print magazine, the design industry’s annual “best of design” publication. In 1990, a
package design by the firm for its client, Story’s Gourmet Foods, Inc. was chosen as one of the top five best
designed product labels at the International Fancy Food and Confection Show in New York City. In
1989, the firm captured the “Best of Show” award at the Ashland Regional Addy Competition for its
profile piece for the Greater Paducah Area Chamber of Commerce.
In 2005, the firm’s work on Heritage Bank’s “Bankers & Neighbors” campaign was the cover story of
Financial Advertising Review, a national trade publication for banks, savings and loans and credit unions.
The six-page layout profiled the concept developed by Mazzone Communications for Heritage Bank’s highly
successful print advertising campaign—a positioning statement which is still in current use.
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In many large agencies, the new client is given an account executive, assigned a job number
and placed in the workflow process.
At Mazzone Communications you get personal service and continual involvement from the principles
of the firm. That’s because we operate in a small agency environment and that’s the way we like it.
When this firm was established, there was a conscious decision to operate in this market and to
maintain the integrity and one-on-one kind of client approach that only a small agency can provide
Consequently, we look for and devote our capabilities to the kind of client who can recognize quality and
the creative thought process that is required to achieve it.
Our philosophy as a firm is to, in effect, become the client’s marketing partner and to offer the kind of
input and support that goes beyond the expectation.
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Mazzone Communications is a full-service agency incorporating expertise in all forms of integrated
marketing. With audience fragmentation diluting accepted forms of electronic and print media, a client’s most
effective means of reaching and stimulating its audience may come through public relations, direct
marketing, promotional events, sponsorships and specialties as well as advertising.
And these days it is becoming a well-known phenomenon that you don’t have to amass a monstrous staff of
high overhead insiders to get the job done. In fact, there is a major trend in our society, not only in the world of
marketing, but across many business disciplines to “out-source” specific jobs and project elements.
We have at our disposal the artistic, photographic, media and research expertise of resources across the country.
They are simply a phone call away. With a computer, phone, the web, we can access the skills of any marketing
specialty that we might require. We have the world at our fingertips—right here in western Kentucky.
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Communications is the key. A sustained level of market awareness is the best
investment for the continued success of any company.
Corporate Identity Program
Public Relations
Media Placement
A consistent and recognizable
“look” should always be
associated with any public
dissemination of information.
This identifiable corporate
signature helps to position the
company in a positive light and
provides significant recall as
the logo and name become
more pervasive in the market.
This corporate identity generally
includes the logo, designated
typefaces, color treatments,
positioning statements,
communication formats,
stationery package, etc.
Consideration should be given
to a planned distribution of
selected news releases that
focus on your company
and its features and benefits.
These should be utilized on a
scheduled basis and targeted to
the selected media for greatest
impact. This visibility is
perceived as objective and
credible. And it’s free.
To introduce your company
and its services, consideration
should be given to media
placement after the initial
marketing strategies have been
determined. That assessment
and definition of the target
tmarkets will dictate the selection
of media outlets and locations.
Regularly Scheduled
Communications
Utilizing the visibility at
selected trade shows and
conferences devoted to your
industry will also provide
an effective means of
communications and
potential sales.
Profile Print Materials
A print profile of your company
will provide information for the
prospective user to fully understand the provisions of your
product/service and its benefits to
the prospective buyer. The format of these pieces is determined
upon detailed evaluation of the
target market and end user. We
would be involved in the concept,
design, copy, photography, artwork, pre-press and production
supervision from start to finish.
Some form of regularly
scheduled communications
device should be utilized to
consistently inform your
prospective users of the
benefits, new developments,
and changes at your company.
Development of
Mailing List
An effective and targeted
mailing list should be
developed for continual use
in distributing pertinent
communications.
Trade Shows and
Conferences
Web Presence and
E-Blasts
Utilization of the web to
profile the company and to
provide one-on-one contact will
be a key component in the
continual dissemination of
information about your
company. Periodic e-messages
may also be a useful tool to
reach prospective users.
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Print/Design
Advertising/Marketing
Audio/Visual
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Public Relations
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Mazzone Communications • Past & Present Client List
HT Marketing
Michelson Jewelers
Hawaiian Tropic Distributor
Murray, KY
Retail Jeweler
Paducah, KY
Purchase Area
Physical Therapy
Story’s Popcorn Company
Bank of Dickson
Denton & Keuler
Manufacturer
Wolf Island, MO
Dickson, TN
Legal Firm
Paducah, KY
Paducah, KY
Citizens Bank & Trust
PEBCO, Inc.
Industrial Manufacturer
Paducah, KY
Paducah, KY
Whitlow Roberts
Houston & Straub
Paducah Area Chamber
of Commerce
Legal Firm
Paducah, KY
Peck Flannery
Gream Warren
Paducah, KY
Architectural Firm
Paducah, KY
Paducah Bank
The Ophthalmology
Group
Crittenden County
Hospital
Paducah, KY
Physician Group
Paducah, KY
Marion, KY
A&K Construction
Credit Bureau Systems
Paducah, KY
Paducah, KY
Midwest Aviation
Paducah, KY
Broadway Dental Care
Operation Bass
Paducah, KY
Hutson Ag Company
Competitive Fishing Company
Gilbertsville, KY
Ray Black & Son
P&L Railroad
Construction Company
Paducah, KY
Agricultural Product
Manufacturer
Murray, KY
Railway Line
Paducah, KY
World Tower Company
Crounse Corporation
River Industry
Paducah, KY
Peel & Holland
Communications Tower
Manufacturer
Mayfield, KY
Insurance Company
Benton, KY
Premiere Fire Prevention
Paducah, KY
GPEDC
Lourdes Hospital
Paducah, KY
Economic Development
Paducah, KY
Western Baptist Hospital
Paducah, KY
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Client:
Paducah Bank, Area transit bus wrap
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swingin’
The
medallions
SUMMER OF 60 � ANNIVERSARY CONCERT
A P RO D U C T I O N O F T H E PA D U C A H B A N K & T R U S T C O M PA N Y
Client: Paducah Bank
Summer of 60 concert invitation and envelope
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Client: Paducah Bank
Promotion for remote deposit product
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Home
Office
Home Office
Small Business
HeritagebanK
You’ll
Client:
f lip your lid for free Checking!
Heritage Bank, Marketing mailer
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At the
HEART
of Heritage Bank
is a sincere concern
for people, places
and the planet.
Small steps. Big rewards.
Online banking. E-statements.
Electronic notices.
MEMBER FDIC
EQUAL HOUSING LENDER
Client:
Heritage Bank, Lobby poster
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Paducah
Paducah Area Chamber of Commerce
2007 Membership Directory
and Business Overview
kentucky
rollin’ on the river
Come Ashore for Business and More!
Creating New Corps of
DISCOVERY
GUIDE TO CHAMBER SERVICES • 2007 BUSINESS OVERVIEW • MEMBERSHIP DIRECTORY • BUYER’S GUIDE • WHO’S WHO
INCLUDES
guide to chamber services,
2008 business overview, membership directory,
who’s who, and buyer’s guide
Client: Paducah Area Chamber of Commerce
Cover designs for the 2007 and 2008 Membership Directory and Business Overview
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joan
DANCE’s
susanGUESS
great-grandfather was a slave turned soldier in the Civil War.
grew up in a family of nine on a farm in Western Kentucky. She is the
He earned the rank of Sergeant in President Lincoln’s army.
only person in her family to graduate from college. Her father served
Joan has earned the respect and admiration of art-lovers and
in World War II and her brother served in the Gulf War. Her nephew
elaine
SPALDING
anita
FLEENOR,
M.D.,
Paducah-an achievement she didn’t set out to claim.
Joan says she felt the “urge” to paint the little
Susan is the only woman in the history
of the Paducah Area Chamber of
Commerce to serve twice as its president.
served as Chair of the National Chamber Executives Association.
comes from strong stock. Her mother was the primary provider for a
family of eight and became an entrepreneur in 1953, long before it was
She believes that every community can
reach heights perhaps never before
envisioned if they only have hope for the
future and a plan for how to get there.
Her decision was greatly influenced by the
progressive multiple sclerosis of her father.
country church she had attended as a young girl,
popular. Helen learned early that taking responsibility of her own life was
the key to a successful future. She has proven that point beyond a doubt.
Helen is the primary shareholder and president of Superior Care
but denied the impulse, thinking her
family would think she was crazy. But the
compulsion grew stronger and finally
Joan gave in to the expression of the visions
She is also the only woman from Paducah, KY to be named a Young
she held in her heart and soul.
Careerist by the Kentucky Business and Professional Women. She won a
The result has been a continual series of colorfully-crafted
national HUD Community Service Award for establishing Girl Scout troops
canvas memories of her life as an African American woman in
in public housing in the community.
Joan’s work has been on exhibit
in numerous Kentucky galleries
and now, perhaps, may even make
its way to the White House!
She is the mother of a five-year-old daughter and is currently working on
a project to double the number of books in the school library.
Susan Guess is a patriot, a mother, a business advocate, a daughter, a
Home, Paducah’s only Five Star Quality Rated nursing home, ranking in
daughters and, looking back, is amazed at how her mother raised four girls
the top 9% of long-term care facilities in the United States. Superior was
almost single-handedly and cared for her chronically ill father.
She is a living testament to that belief. She and her artist husband,
Now Anita is the mother, and many are amazed at how she balances
historic Lowertown district as a part of a nationally-acclaimed Artists
Cares HIV Clinic, where she and a partner care for 350 patients from
Relocation Project.The project has been profiled in such national media
17 Western Kentucky counties and areas of Southern Illinois.
as the New York Times,The Chicago Tribune and ABC Nightly News.
And she believes that the greatest gift she could give to
Michelle Obama.
her community would be a visit from our esteemed first
lady,
Client:
Helen has spent the last 25 years as an integral
part of the local Catholic school system.
Elaine worked with members of a local bank and a city government task force
return home and see her two children off to school. She then heads
to enlist artists from around the nation (literally from California to Maine) to
to the clinic where her HIV patients are waiting. She steps away from the
purchase dilapidated buildings in the city's oldest neighborhood and transform them
parochial schools and helped to create an annual fund-raiser for the system that now
into working studios.The project has been a tremendous success.
constitutes a significant contribution to the operating budget each year.
soccer game sideline to answer important pages, and returns to cheer for
important plays.
She chaired the St. Mary School System board of directors during a merger of two
Elaine has more hope for the future of her community.
She is a devoted mother, a dedicated humanitarian, and a faithful wife
Helen Sims cares for her family, her residents, and her community.
At present, Elaine’s most ardent hope for her community is that we might be
and mother.
privileged with a visit from our esteemed first lady, Michelle
volunteer, and a president.
And she believes that the greatest gift she could give to her community
named the Facility of the Year in Kentucky in 2006.
Keyth Kahrs, restored a 150-year-old residence in the community’s
that role with the demands of her profession, directing the Heartland
She goes to the hospital before sunrise each morning so she can
western Kentucky.
Susan received the Governor's Volunteer Award for chairing the Heath
Memorial Garden Committee.The $50,000 garden memoralized three girls
killed in a Paducah school shooting.
would be a visit from our esteemed first lady,
helenSIMS
recently named the Kentucky Chamber Executive of the year and formerly
a doctor. She was the youngest of four
art-critics alike with her folk art depictions of her life in
just returned from a tour in Iraq this year.
is a harbinger of hope.
Elaine is the Executive Director of the Paducah Chamber of Commerce and
has served in that capacity in communities from Oregon to Texas. She was
decided in sixth grade that she wanted to be
And she believes that the greatest gift she could give to her community would be a visit
Obama.
from our esteemed first lady, Michelle
And she believes that the greatest gift she could give to her community would
be a visit from our esteemed first lady, Michelle
Obama.
Obama.
Michelle Obama.
Paducah Area Chamber of Commerce
Michelle Obama event invitation
Small businesses produce
big steps forward.
SMALL BUSINESSES WITH FEWER THAN 500 EMPLOYEES DRIVE THE U.S. ECONOMY BY
providing jobs for over half of the nation’s private workforce. The latest figures from
the SBA show that small businesses with fewer than 20 employees increased
employment by more than 800,000 in the past seven years. We believe
that small companies are the backbone of any economy, including ours!
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“When I began my career in Paducah, I certainly wasn’t
thinking of future generations of the Denton family being a
part of the firm. Now that I am witnessing that reality, I am
reminded that if not for the investment of past economic developers,
our community would not have reached the heights that we enjoy at present.
I want that for my son and for my grandson. I pledge to make that happen through the efforts
of projects like GPEDC. Our communities are what WE make them. It is up to us.”
—Dave and Glenn Denton, Denton & Keuler
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“As second and third generation business owners in Paducah, we
appreciate the value of a strong economic foundation to keep our
business viable and want the same quality of growth for
future generations. We support the work of GPEDC so that
local businesses can continue to thrive in and around our
community, both now and in the years to come."
—Helen and Mike Sims, Superior Care Home
Achievements Since 2003
>> From 2003-2009 Paducah/McCracken County created or
retained approximately 1,600 new jobs
>> Local companies made more than $85 million in capital
investments
>> More than 140 new projects were initiated during that time
>> A total of 25 business decisions and/or announcements
were made within the city/county
>> For the past three years Policom Corporation has ranked
the Paducah Micropolitan Area in the top 20 Micropolitan
Areas, in terms of economic strength, out of 574 Micropolitan
Areas in the United States.
Paducah Bank
Members of the GPEDC Board of Directors
“Economic development is a journey. You never reach the end of the
line. You just have to constantly keep the train on the track and moving
forward! That’s why P&L is a committed partner with GPEDC.”
Forward thinkers for economic
growth and development
—Tony Reck, President P&L Railway
Looking forward to future growth.
>> Encourage the expansion and growth of existing
Hannan Supply Co.
companies and small businesses in the city and
surrounding areas
>> Build relationships with domestic and foreign
industry representatives to provide corporate decisionmakers and site-selection professionals with an up-todate profile of Paducah/McCracken County
>> Support the creation of new local businesses
through EntrePaducah and provide needed information,
consultation, and guidance for a successful start-up
Credit Bureau Systems
>> Actively search for relocation and expansion
opportunities to help businesses grow
>> Develop further business initiatives and incentives
to retain and expand existing businesses
>> Seek the input of local corporate concerns and
small businesses to assess needs and provide appropriate
support
>> Provide updated information and announcements
of new sites and buildings available in the Information Age Park, Industrial Park West and Riverport West
>> Create informational communications promoting Paducah’s unique advantages and municipal strengths
>> Leverage business and industrial site opportunities by working closely with local real estate professionals,
such as private developers, investors and realtors
and
>> Work closely with our community partners: the Paducah-McCracken County Industrial Development
Authority, the Paducah Area Chamber of Commerce, Paducah Renaissance Alliance, Paducah Convention
and Visitors Bureau, city and county governments, and the private sector to identify challenges and
implement solutions
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GPEDC provides significant financial support
for the marketing of Barkley Regional Airport.
The recent addition of air service to Chicago via United Express carrier SkyWest Airlines will
offer regional travelers more choices. As the largest airline in Chicago, United offers more than
570 daily departures to more than 130 cities worldwide.
THESE COMMUNITY PARTNERS ARE MAKING AN INVESTMENT IN PADUCAH’S
ECONOMIC FUTURE TO MAKE WAY FOR FUTURE GENERATIONS OF SUCCESS.
5H Technologies, Inc.
A & K Construction, Inc.
Advance Business Concepts, Inc.
Allen Auto Sales
Arch Environmental Equip. Inc.
Artisan Kitchen
AT&T
ATMOS Energy
Guthrie Allen, Attorney at Law, PLLC
Ballard County EID Board
Barkley Regional Airport
BB&T Bank
Beltline Electric Company, Inc.
Best One Tire
Big Rivers Electric Corp.
Bill Ford Interiors
Blythe White & Associates
Bob Wrinkle-Northwestern
Mutual Financial Network
Dr. Ted Borodofsky
Chief Paduke Development Corp.
City of Paducah
Comcast Cable
Computer Services, Inc.
Computer Source, Inc.
Dr. Keith Crawford
Credit Bureau Systems, Inc.
Denton & Keuler, LLP
Donnie Roberts-Chief Paduke Realty
Dummer Surveying &
Engineering Services
Eads Inc.
Eckelkamp Insurance Agency, Inc.
Edward Jones Investments
Farris McIntosh & Tremper
Flooring America
Florence & Hutcheson, Inc.
Geo Consultants, LLC
Geotech Engineering
Hannan Supply Co.
Harper Industries, Inc.
Harris & Oliver, Inc.
Hilliard Lyons, Inc.
HollandStivers & Associates, LLC
Home Floor & Kitchen
Image Graphics
Independence Bank
Infiniti Plastic Technologies
Ingram Barge Co.
Jackson Purchase Energy Corp.
James Marine, Inc.
Jim Smith Contracting, LLC
Keith Chapman-Century 21 Service Realty
L.A. Miller, CPA, PSC
Lambert Vending
Leeper Chiropractic Center
Lourdes
Marquette Transportation Co.
Mazzone Communications
McCracken County Fiscal Court
Medco Center of Paducah
Michelson's Jewelers, Inc.
Midwest Aviation, Inc.
Millwork Products
Murray State University
NewPage Corp.-Wickliffe Paper Mill
OCCUNET
Orr Medical
Owen Cleaners
Paducah & Louisville Railway, Inc.
Paducah Bank & Trust
Paducah Board of Realtors, Inc.
Paducah Bone & Joint Center
Paducah Federal Credit Union
Paducah Power System
Paducah Remediation Services
Paducah Supply Co.
Paducah Water
Paducah-McCracken Co. Riverport Authority
Paducah-McCracken Joint Sewer Agency
Paul Rowton Indoor Tennis Center
Paxton Media Group, Inc.
PEBCO, Inc.
Peck & Milford, CPA
Peel & Holland Financial Group
Pizza Inn
R. Carr & Associates, Inc.
R.E. Fairhurst Realty
Ray Black & Son, Inc.
Regions Bank
Rene' Advertising Specialties, Inc
Shelby's Wheel & Tire, Inc.
Stone-Lang Co.
Superior Care Home, Inc.
Terry Land Development
US Bank
US United Barge Lines (TECO)
United States Enrichment Corp.
Walker & Associates CPAs
West Kentucky Community
& Technical College
Western Baptist Hospital
Western Rivers Corporation
Wheeler, Ken
Whitlow Roberts Houston & Straub
Sandra Wilson
Rex Smith
Tony Reck
Chairman of the Board
Past Chairman of the Board
Chairman Elect of the Board
Neil Archer
Arch Environmental Equipment, Inc.
Barry Smith
Regions Bank
Wally Bateman
Paducah Bank & Trust
Rex Smith
William F Paxton
Van Newberry
Mayor of Paducah
Jim Smith Contracting
McCracken County
Judge Executive
Jennifer Beck-Walker
Purchase Area Development District
Elaine Spalding
Paducah Area Chamber of Commerce
Bruce Brockenborough
Hannan Supply
Wayne Sterling
GPEDC, Inc.
Ken Canter
Paducah McCracken County
Riverport Authority
David Clark
Paducah Power System
David Denton
Denton & Keuler
Michael Gerescher
Associated General Contractors
of Western Kentucky
Susan Guess
Paducah Area Chamber of Commerce
Doug Harnice
McCracken County Fiscal Court
Ronnie James
James Marine, Inc.
W. R. Johnston
Paducah-McCracken Industrial
Development Authority
Lynn King
Lourdes
Van Newberry
McCracken County Fiscal Court
David Swain
ATMOS Energy
Dwane Tucker
Retired, BellSouth
Brian Van Horn
Murray State University
Barbara Veazey
West Kentucky Community &
Technical College
Scott Ware
Western Baptist Hospital
William Wheeler
Transformation Wellness Spa
Sandra Wilson
Jim Zumwalt
Paducah City
Commissioners
Gayle Kaler
NewPage Corporation - Wickliffe Paper Mill
City of Paducah
McCracken County
Commissioners
Zana Renfro
Kelly Nuckols
Jackson Purchase Energy
Bill Paxton
Gerald Watkins
Jerry Beyer
City of Paducah
Carol Gault
Ronnie Freeman
Richard Abraham
Steve Penrod
United States Enrichment Corp.
Scott Powell
US Bank
Tony Reck
Paducah & Louisville Railway
Terry Reeves
EntrePaducah
John & Kristin Williams
Williams Williams & Lentz
GPEDC has made every attempt to be inclusive of all partners and contributors. We apologize for any omissions in this information.
Today’s INVESTMENT in Paducah’s economic future
paves the way for FUTURE generations of success.
Tom and Angie Roltgen are prospective Paducahans. Tom is part of a NewPage Corporation
engineering recruitment program designed to bring new professionals to the community.
Client:
Greater Paducah Economic Development Council
Economic development brochure
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Client:
Linden Plantation
Promotional brochure
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WOMEN’S CENTER �
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Women’s Center
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Client:
Lourdes Hospital
Print ad for Lourdes Women's Center
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Client:
Peel & Holland
Logo design
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Legal Representation Since 1929
Joe H. Kimmel, III
Richard C. Roberts
J. Duncan Pitchford
Gary B. Houston
James R. Coltharp, Jr.
Mark C. Whitlow
E. Frederick Straub, Jr. Jonathan R. Oliver
Sharlott K. Thompson
R. Christion Hutson
Elizabeth A.W. Clymer
James A. Sigler
C. Thomas Miller
Attorneys a t Law
Old National Bank Bldg. • 300 Broadway • Paducah, KY
270-443-4516 • www.whitlow-law.com
Client:
Whitlow, Roberts, Houston & Straub
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