183.000 people read Ziarul Financiar daily

For 12 years the front page in business
ZIARUL FINANCIAR is the reference brand for business community on the Romanian market.
ZF claims the position of the most powerful business newspaper in Romania through its credible,
fresh and exclusive information, suitable for the target and by dealing in depth with the business
topics.
ZF differentiates through its care for context and also through its articles that are edited on
successive steps like the most important foreign newspapers.
What makes ZF readers buy the newspaper and flick it through, adding thus a relevant hierarchy to
their business information already available on the web?
• The easiness of finding the most relevant news on the well known sections of the
newspaper
• Avoid the loss of attention and time, due to the clear differentiation between a main story
and the pieces of news
• The value of the articles is also built, besides text, by titles, photographs, quotes, graphs
and tables that are easily perceived at a glance
ZF makes the daily agenda of the most powerful business people in Romania.
ZIARUL FINANCIAR has kept its readers up-to-date on vital world business, financial, economic and
political news. The editorial policy is to present authoritative, accurate, insightful news and analyses,
which are both objective and impartial.
Inspiration for business
MUGUR ISARESCU
NBR Governor
STEVEN VAN
GRONINGER
MISU NEGRITOIU
CEO ING Bank Romania
CEO Raiffeisen Bank
Ziarul Financiar has
become a true European
newspaper.
My working day starts
with Ziarul Financiar.
I always read Ziarul
Financiar early in the
morning, in the office.
Gradually, it has formed a highly
professional team of journalists, who
imposed themselves as most trusted
voices in the market.
I read it every morning in the car, on my
way to the office, and it helps me to
have access to the most important
information, not necessarily on the
finance-banking domain alone.
It is my first choice because it offers an
overview on different industries, along
with company profiles which are very
important for us bankers, and because it
identifies novelty in the market.
In fact, I’ve witnessed a win-win situation:
the newspaper has gathered highly
prestigious journalists who, at their turn,
raised the publication.
I consider it a quality newspaper which
covers very well all the economic
segments.
I think it successfully manages to
blend economic information with
political analysis that are of big interest
for investors who have to take into
account elements such as stability and
macroeconomic balance.
Today, Ziarul Financiar lies on the
desks of all the people who mean
something for this country: bankers,
managers and other business
representatives, researchers, teachers,
as well as politicians, governors and
magistrates. It is a resourceful daily
working tool for all of us, helping in
making the most important business
decisions.
I wish Ziarul Financiar more prosperous
times ahead, with even more readers
and increased influence!
Ziarul Financiar is the best answer to
my information need of finding out
what is going on in the domains that
are connected to my bank activity. In
a more and more complex market, with
very complicated financing structures,
Ziarul Financiar has to continue
promoting the best economic analysts.
From now on, it is inevitable to take a
closer look to the financial-banking
system from a European perspective,
and for that it is important for a
newspaper to have a high level of
knowledge and understanding of
European markets.
j
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Ziarul Financiar is the most sought after
business newspaper both in Bucharest
and in the country, where I have seen it in
many business people’s offices.
Awards
ZIARUL FINANCIAR has been the reference brand of the business community in
Romania for 12 years and the awards acquired in time prove it.
The Young Journalist of the Year Awards
• Science and Technology Section, Grand Prize:
Adrian Seceleanu (2008)
• The best IT&C journalist of the year award, offered by
“Comunicatii Mobile” magazine: Adrian Seceleanu (2009)
The Capital Market Gala
• Award of Excellence
• Award of Excellence
• Ziarul Financiar won
• Award of Excellence
for professionalism on reflecting the capital market: Andrei Chirileasa (2008)
for the quality of analysis on the capital market: ZF team (2008)
the award for the publication that best displayed the capital market (2007)
for reflecting the capital market - Economic Press Category (2009)
Business Superbrands Romania
• Ziarul Financiar (2007, 2008)
Insurance Market Awards
• Media Awards – Ziarul Financiar – The publication of the year (2002, 2003, 2004, 2005)
• Special Media Awards – The journalist of the year: Sorin Pislaru (2002)
Support and training program for journalists – “European Union founds transparency” 2009:
• The Grand Prize awarded by the ActiveWatch - Media Monitoring Agency (AW-AMP) and the Romanian
Center for Investigative Journalism (CRJI): Adriana Rosoga
Core-target readership leader*
*Core target: 20-49 years old, ABC Esomar, high revenues (>250 Euros)
The ZF readers have a strong interest in economy, they are middle and top managers,
medium and big business owners
Source: SNA FOCUS, Oct 2009 - Oct 2010
All urban, 14-64 years old
Positioning Map
• 183.000 people read Ziarul Financiar daily; they are the main revenue source for their
families, with monthly earnings higher than the competition’s readers
Source: SNA FOCUS, Oct 2009 - Oct 2010
All urban, 14-64 years old
57% of the ZF readers are managers
Sex
Varsta
Educatie
Ocupatie
Statut Social
ESOMAR
Venit
personal
• A category: Top managers and professionals with high education
Source: SNA FOCUS, Oct 2009 - Oct 2010
All urban, 14-64 years old
• B category: Middle managers and directors
• C category: Employees with high education, owners of small companies
ZF readers earn more than the national average
• ZF readers earn (individuals and as a family) much more than the national average
Source: SNA FOCUS, Oct 2009 - Oct 2010
All urban, 14-64 years old
ZF – Key Facts
20.000 Average gross circulation per edition
14.000 Average number of subscriptions per month
471.000 ZF readers per week
827.000 The total number of readers in time
57% ZF readers belong to Esomar AB (high social status)
39 Is the average age of the ZF readers
57% Urban awareness
Source: SNA FOCUS, Oct 2009 - Oct 2010
All urban, 14-64 years old
ZF – Consumer Behaviour
Percent
Affinity indices compared
to the population
universe
Product / service
41%
170
Interested in financial-banking information published in newspapers/magazines
19%
133
Newspapers are the main source of financial-banking / insurance information
78%
131
Have at least one car
21%
135
Intend to buy a car in the next year
9%
175
Have a week-end house
8%
232
Have at least a business account
6%
154
Own securities (shares, bonds)
31%
167
Have at least one type of insurance
27%
152
Have at least one credit card
23%
137
Use at least two mobile services that they pay alone
72%
117
Have a high-tech mobile phone (3G, photo camera, MMS, Mp3 Player)
74%
121
Use an Internet service on the mobile phone
13%
162
Have travelled at least once by plane for personal reasons in the last year
Sursa: SNA FOCUS, Oct 2009 - Oct 2010,
Urban 50k+, 14-64 ani
provider of accurate, credible and on time information
ZF captures the trends of the Romanian and foreign
business environment, as well as the administration
decisions that have an impact on business
Sections:
Front Page
Event
Stock Exchange
Banks - Insurance
Companies
International Business
Hi-Tech
Analysis
Monday – Profesii
Friday – Dupa Afaceri
The ZF rhetoric is specific to the quality press
category – the writing is concise and sober, whilst
the information is complete, treated in context
The most comprehensive daily business newspaper
Online
Events
Supplements and yearly books
More Information - Supplements
A complete range of business information brought through ZF supplements
ZF Proprietati – Weekly Real Estate supplement (every Thursday)
ZF Business Construct – Monthly supplement with analysis, trends
and news for the Romanian construction market
Dupa Afaceri PREMIUM – Monthly supplement that covers the
trends, novelties and events of the business lifestyle universe in an
elitist, informative, elegant manner
Dupa afaceri CHRONOS - Biannual supplement dedicated to the
watch making industry. Presents new launches along with the trends
in this field, interviews with the presidents and the people behind the
most important brands of this industry.
Thematic Supplements
Insurance, Banking Real estate, IT&C, Telecom, Energy,
Automotive, Football World Cup 2010
The perfect business tools – ZF Yearly Books
Top Tranzactii – reflects the dynamics of the Romanian economy with
the ranking of the most important transactions of the previous year
(March)
Anuarul Caselor de Avocatura – landmark for the most important players in
economy who will still need legal consultancy for their future business decisions.
Anuarul de Business al Romaniei – detailed analysis of the most
important 80 industries; highlights the real players of the market (June)
Cei mai importanti 1.000 de oameni din business – the most important
1,000 business people from the companies that matter in Romania (October)
Top 100 cele mai valoroase companii – top companies ranking
in terms of market value (November)
Events
ZF organizes the most highly rated business events in Romania, illustrated by the big number of
participants. More than 4,000 in 2010
ZF Seminars
ZF Conferences
ZF Dinner
ZF Gala
ZF Expert
Online
www.zf.ro is the main source of information for business people
- over 60,000 unique visitors per day
www.zf.ro
688.688 unique visitors / month
5.587.218 pageviews / month
(source: SATI, November ‘10)
Newsletters and Breaking News alerts daily
delivered to over 30,000 subscribers
m.zf.ro – access business information directly
from your mobile browser
Overview
Format:
420 x 630 mm
Frequency:
quotidian
Distribution:
national
No. of pages:
12 - 24 pages
Type of paper:
45 g / mp
Cover price :
3 lei / issue
RATE CARD ZF (EURO) starting January 1, 2011
Prima
pagina
Tarif
Modul/dimensiune (cm)
4C
b/w
1/1 pagina (38/59 cm)
6,500
4,350
1/2 pagina (38/28,5 cm)
1/2 junior page (27/38.5 cm)
1/3 pagina (38/18,9 cm)
1/4 pagina (18,8/28,5 cm; 38/13 cm)
1/4 - centrul paginii
1/8 pagina (18.8/14 cm)
1/16 pagina (9.2/14cm)
1/32 pagina (9.2/7 cm)
modul special DS 1A (7.8/16 cm-colt dreapta jos)
modul special DS 1B (7.8/12 cm-colt dreapta jos)
modul special DS 1C (7.8/7.8 cm-dreapta jos)
modul special DS 1D (10.5/5 cm-stinga jumatatea
4,350
5,350
3,650
2,750
4,900
1,750
1,100
-
3,000
3,800
2,400
1,750
3,300
1,100
700
400
-
10%
20%
15%
5%
10%
20%
15%
5%
modul special DS 1E (5/5 cm-stg. sau dr. cap ziar)
modul special DS 1F (26.5/5 cm-centru cap ziar)
Majorari
Pozitionare speciala
Pozitionare caiet SC
Articol publicitar
Machetare (se aplica la valoarea primei aparitii)
Inserturi
Leaflets pe tot tirajul
Leaflets pe tiraj partial
Dead-line
Dead-line comanda
Dead-line macheta
Frecventa
Zi de aparitie
Ultima
Pagina
4C
Pagina Companii
4C
-
4C
E-Business&IT/
Banci-Asigurari
b/w
4C
8,000
7,650
5,350
7,650
3,500
2,900
2,300
1,700
1,100
5,850
5,200
6,600
4,350
3,250
5,850
4,800
6,150
4,000
3,050
5,400
1,950
1,250
-
3,300
4,100
2,750
2,100
3,650
1,250
750
450
-
4,800
6,150
4,000
3,050
5,400
1,950
10%
20%
15%
5%
10%
20%
15%
5%
-
10%
20%
15%
5%
10%
20%
15%
5%
70 EURO/1000 ex.
85 EURO/1000 ex.
cu 3 zile inainte de data de aparitie
cu 2 zile inainte de data de aparitie
cotidian
luni - vineri
Modulele speciale se achizitioneaza in limita spatiului disponibil
Tarifele nu includ TVA (24%), taxa de sanatate (12%).
NOTA: Publicitate politica - majorare de 50% a tarifelor din rate-card;' comenzile de publicitate sunt acceptate numai cu plata in avans.
10%
20%
15%
5%
RC ZF supplements (EURO) starting January 1, 2011
Supplements , Energy, Automotive, Insurance, SMEs, Greece, Germany,
Austria etc. (8-16 pages, A3 format, full color)
Proprietati (8 pages, full color, A3 format, SC paper)
Format / size (cm)
1/1 27.5/37.5 cm
1/2 27.5/18.5 cm
1/4 13.65/18.5 cm
P1 box (5,1/7,2 cm)
P2 box (5,1/7,2 cm)
P3 box (5,1/7,2 cm)
Special taxes
Special positioning
Political ads*
Advertorial
Ad creation
Frequency
Issue Day
Dead-line
Order placement deadline
Layout submission deadline
Price
4C
800
450
250
10%
50%
15%
15%
First Page
Last Page
4C
4C
100
100
100
10%
50%
15%
15%
950
600
Format / size (cm)
-
10%
50%
15%
15%
weekly
Thursday
7 working days before the print date
4 working days before the print date
Interior Page
Price
4C
1/1 (28.5/39.2 cm)
1/2 (28.5x19.4 cm, 14x39.2 cm)
1/3 (9,2 x 39.2 cm, 28.5x13 cm)
1/4 (14.05/19.4 cm, 28.5x9.5 cm)
Special taxes
Special positioning
Political ads*
Advertorial
Ad creation
Frequency
Dead-line
Order placement deadline
Layout submission deadline
1/1 (20.5/27.5 cm)
1/2 (20.5/13.5cm)
Coperta 4 (20.5/27.5 cm)
Coperta 3 (20.5/27.5 cm)
Coperta 2 (20.5/27.5 cm)
Opening Spread (41/27.5 cm)
Inside Spread (41/27.5 cm)
½ Inside Spread (41/13.5 cm)
Special taxes
Special positioning
Political ads*
Advertorial
Ad creation
Frequency
Dead-line
Order placement deadline
Layout submission deadline
4C
4,500
2,500
1,850
5,000
2,750
2,000
1,250
1,400
10%
50%
15%
15%
10%
50%
15%
15%
yearly
7 working days before the print date
4 working days before the print date
ZF Yearbooks (Top Tranzactii, Who’s Who in Business, Top 100 Companii, Anuarul Caselor de Avocatura,
Anuarul de business al Romaniei etc.), 128 + 4 pag, A4, full color, glossy
Format / size (cm)
Last Page
Rate Card
4C
3,950
2,100
6,950
4,950
5,950
8,950
7,150
4,050
10%
50%
15%
15%
yearly
21 working days before the print date
14 working days before the print date
Technical delivery conditions
For 1/1 pages
• Printing films, 85 lpi, normal emulsion, format – elliptic point
• Angles: C15, M75, Y0, K45
• Final resolution: 1270 dpi.
• Film dimensions:
• Page mirror:
380x590 mm;
• Finished format: 420x630 mm;
For avoiding colour inadvertencies inherent in the printing process, it is recommended that the films come with the match
print.
For smaller than 1/1 pages:
Available dimensions: (See ad dimensions from the offers)
Macintosh *.EPS files in binary code, final resolution 300 dpi for colour and minimum 170 dpi for white/black, in one of the
following programs: Quark Xpress, Free Hand, Adobe Illustrator.
They will be send on a magnetic support, or via e-mail and must be send necessarily with print.
Deadlines for ZF:
Order deadline: at least 3 days before the day of issue.
Ad deadline: at least 2 days before the day of issue.
Deadlines for ZF weekly supplements:
Order deadline: at least 7 days before the day of issue
Ad deadline: at least 4 days before the day of issue.
Note If the requirements above are not met, Ziarul Financiar does not guarantee that the ads will be published as
scheduled.
Overdue deadlines can be done only with the approval from Ziarul Financiar and are charged with an additional 20% from
the total value