Ziarul Financiar

TOTUL PENTRU BUSINESS. TOTUL ESTE BUSINESS.
ZF is
the voice
of the
business
community
In 15 years, Ziarul Financiar has consolidated its position as the business
segment leader and has become more than just a business daily, it has
become a VOICE.
Over the years, it has gathered around it with its actions, involvement,
opinions and values a POWERFUL BUSINESS COMMUNITY, an community
with a lot of sway.
It grew with the business class and 15 years later acquired
SELF-AWARENESS. The awareness of a brand deeply rooted in the
Romanian business sector.
ZF is the voice of the business community, the authority that ‘rounds up’
the people in the business sector to transform and develop Romania.
A leader of business information, ZF today is an essential source of news,
commentary, data, analyses and instruments for the business community
in Romania.
TOTUL PENTRU BUSINESS. TOTUL ESTE BUSINESS.
LEADERS
for
LEADERS
Dan Sucu,
Mobexpert
owner
“ZF is one of the clear
examples that „created
in Romania‟ not just
„made in Romania‟
does exist.”
ZF is the publication of the businesspeople for the businesspeople.
It is the publication that gets the most interest from people moving the
Romanian economy.
These are major decision-makers who begin every day with ZF and base
their strategic decisions on the ZF news.
Radu Timis,
Cristim owner
Ziarul Financiar is that
piece of information you
need every day to take
one step forward.
Dragos Paval,
Dedeman owner
ZF is an ecosystem
supporting the business
environment.
Misu Negritoiu,
ING Bank
Romania
chairman
ZF is an example of
optimism, courage and
self-esteem.
TOTUL PENTRU BUSINESS. TOTUL ESTE BUSINESS.
78,000
readers daily
40 years
All the business people pay attention to ZIARUL FINANCIAR. People who are
behind businesses of millions of euros and have decision-making power in the
companies they run or own.
70%
average age
Ziarul
Financiar
Positioning map
60%
50%
40%
Age
39
Universe
40
4130%
42
43
20%
10%
Higher
education (%)
Source: SNA CAPI, Jan 2012 - Dec 2013
All urban, 14-74 years
TOTUL PENTRU BUSINESS. TOTUL ESTE BUSINESS.
most readers
are of a
high social
status
37.8% of ZF readers are in the core target of business publications. They are
people of a high social status (ESOMAR AB), aged 20 to 44 years.
37,8%
15,8%
Ziarul F inanciar
Universe
*Core target: 20-44 years, Esomar AB
Source: SNA CAPI, Jan 2012 - Dec 2013
All urban, 14-74 years
TOTUL PENTRU BUSINESS. TOTUL ESTE BUSINESS.
ZF is
indispensable
to
businesspeople
508,000
broadest readership
198,000
number of ZF readers/ week
78,000
number of readers per issue
11,000
print run / issue (Q3/2013)
9,000
86%
1
subscriptions / issue (Q1/2013)
urban awareness
readership leader on core-target*
*Core target: 20-44 years, Esomar AB
Source: SNA CAPI, Jan 2012 - Dec 2013
All urban, 14-74 years
TOTUL PENTRU BUSINESS. TOTUL ESTE BUSINESS.
ZF affinity index
Gender
56% of
readers are
managers
% Univ ers e
Male
F emale
14-24
25-34
35-44
45-54
55-64
65-74
Age
Education
Occupation
years
years
years
years
years
years
E lementary
S ec ondary
Higher
P rivate entrepreneur
Management employee or
Non-management employee
B etween jobs
Not employed
Social
grade
Personal
income
A B grade
C grade
DE grade
No inc ome
1-100 euros
101-200 euros
201-300 euros
301-400 euros
401-500 euros
Over 501 euros
112
% ZF
48%
52%
89
54%
46%
66
118
150
109
18% 12%
21%
25%
20%
30%
17% 19%
16% 13%
2%
9%
85
18
31
37%
40%
23%
5%15%
13%
36%
14%6%
32%
33%
36%
31%
12%
81
32%
56%
244
294
330
43%
25%
67
45
36
11%
170
56%
32%
12%
88
39
91
28
48
71
16% 15%
3%
10%
27%
13%
21% 15%
9%14%
6%9%
7% 23%
150
143
328
A social grade: Top executives and professionals with a higher education degree
B social grade: Mid-level managers
C social grade: Employees who are higher education graduates doing non-manual work, small business
owners
Source: SNA CAPI, Jan 2012 - Dec 2013
All urban, 14-74 years
TOTUL PENTRU BUSINESS. TOTUL ESTE BUSINESS.
56% of
readers are
managers
Percentag
e of
number
of ZF
readers
Affinity index
in universe
35%
248
interested in financial-banking information in
newspapers/magazines
15%
145
newspapers are the main source of financialbanking/insurance information
28%
150
intend to buy a car in the next twelve months
14%
214
own a holiday home
6%
177
have at least one business account
6%
342
intend to buy securities (stocks, bonds)
24%
118
intend to take home insurance
5%
131
intend to open a line of credit (card)
10%
126
intend to buy a smartphone
11%
142
intend to buy a tablet
38%
149
use a mobile Internet access solution
56%
160
intend to take a longer vacation (at least 7 days)
Product/Service
Source: SNA CAPI, Sep 2012 - Jun 2013
All urban, 14-74 years
TOTUL PENTRU BUSINESS. TOTUL ESTE BUSINESS.
Editorial content
covers the
areas of
interest for
the business
community
PROFESII (PROFESSIONS)
BUSINESS INTERNATIONAL
EVENIMENT (EVENT)
(INTERNATIONAL BUSINESS)
COMPANII
BURSE-FONDURI MUTUALE
(COMPANIES)
(STOCK MARKETS- MUTUAL FUNDS)
BUSINESS HI-TECH
BANCI-ASIGURARI
(BANKS –INSURANCE)
TOTUL PENTRU BUSINESS. TOTUL ESTE BUSINESS.
ZF yearbooks present overviews of the most important sectors of
the economy: energy, automotive, construction and legal sectors. ZF
journalists also scan the economy and provide readers with rankings
or lists of actors in the economy: the most important companies, the
people who run them, top players on a specific market etc.
The ZF yearbooks are real working instruments for readers because
they can find valuable information in one place: people, companies,
players, markets, deals, revenues, market values etc.
The ZF yearbooks can be found on the desks of the most important
businesspeople in Romania.
TOTUL PENTRU BUSINESS. TOTUL ESTE BUSINESS.
In the about 50 ZF supplements (either themed or special issues
about the countries with major investments in Romania) the
journalists of Ziarul Financiar deal with markets, countries, investors,
industries and important moments for the economy.
The supplements and the yearbooks are very useful working
instruments for those in the business sector, used for the constant
analysis of both the macroeconomic and sectorial developments.
TOTUL PENTRU BUSINESS. TOTUL ESTE BUSINESS.
Monthly publications distributed with ZF
Dupa Afaceri Premium – gives readers their after hours treat.
Managers can learn how make the most of their free time and what
products and services are best suited to their status.
Business Construct – presents players, trends and people in the
construction and real estate market.
ProMotor – presents the latest automotive news and the actors of
this market.
TOTUL PENTRU BUSINESS. TOTUL ESTE BUSINESS.
Sports weekly distributed with ZF
ProSport is distributed with Ziarul Financiar every Tuesday.
With content tailored to the business readership, ProSport presents
the business of the sports world, and the sports that businesspeople
are interested in.
TOTUL PENTRU BUSINESS. TOTUL ESTE BUSINESS.
We build communities, recognize values, find ideas
Summits | Galas | Conferences | Seminars
TOTUL PENTRU BUSINESS. TOTUL ESTE BUSINESS.
any place,
any time
the news
that
matter
www.zf.ro
More than 1,000,000 unique
visitors/month
More than 6,900,000 page
displays/month
(source: SATI, Jan ‘14)
Daily newsletter
31,000 subscribers
ZF News alert
10,000 subscribers
mobil.zf.ro – accessed approximately
900,000 times per month
ZF iPad: 2,645 downloads
ZF iPhone: 6,295 downloads
TOTUL PENTRU BUSINESS. TOTUL ESTE BUSINESS.
Ample
choice of
advertising
layout
formats
General info
Trim area:
420x630 mm
Frequency:
daily
Distribution:
national
Number of pages:
12-32 pages
Paper:
45 g/ sqm
Sale price at newsstands:
3.5 lei /copy
TOTUL PENTRU BUSINESS. TOTUL ESTE BUSINESS.
ZF RATE CARD (euros) as of January 1, 2014
Module/Size (cm)
1/1 page (38/59 cm)
1/2 page (38/28.5 cm)
1/2 junior page (27/38.5 cm)
1/3 page (38/18.9 cm)
1/4 page (18.8/28.5 cm; 38/13 cm)
1/4 - center page (18.8/28.5 cm)
1/8 page (18.8/14 cm)
1/16 page (9.2/14 cm)
1/32 page (9.2/7 cm)
special format DS 1E (5/5 cm - left or right, upper side)
special format DS 1D (10.5/5 cm - left side/ upper side)
special format DS 1F (26.5/5 cm - center, upper side)
special format DS 1B (18,8/9 cm - center)
special format DS 1A (18,8/20 cm - center, lower side)
special format DS 1C (7,8/7,8 cm - right lower corner)
Surcharges
Special positioning (specific page / right-hand page)
SC additional section positioning caiet SC
Advertising article
Layout creation (charged on the value of the first publication)
Inserts
Leaflets with the entire print run
Leaflets with part of the print run
Deadline
Order deadline
Layout submission deadline
Frequency
Cover date
Rate
Front page
4C
4,500
3,000
3,800
2,500
1,800
3,000
1,200
800
-
b/w
3,000
1,800
2,500
1,500
1,200
1,800
800
550
350
-
10%
20%
10%
5%
10%
20%
10%
5%
Companii (Companies)/
Business&HI-Tech/
Banci-Asigurari (Banks-
4C
550
950
2,000
1,800
2,800
1,150
4C
4,900
3,300
4,200
2,750
2,000
3,300
1,350
900
-
b/w
3,300
2,000
2,750
1,700
1,350
2,000
900
600
400
-
10%
20%
10%
5%
10%
20%
10%
5%
10%
20%
10%
5%
Last page
4C
5,400
3,600
4,600
3,000
2,200
3,600
10%
20%
10%
5%
90 euros/1,000 copies
100 euros/1,000 copies
3 business days before the cover date
2 business days before the cover date
daily
Mon-Fri
Special modules subject to available space
Rates do not include VAT (24%), health tax (12%).
Note: Political advertising carries a 50% surcharge of the rates in the rate card; orders are accepted only if paid in advance.
TOTUL PENTRU BUSINESS. TOTUL ESTE BUSINESS.
Technical requirements
For 1/1 page
• Printing film, 85 lpi, normal emulsion, elliptical dot format
• Angles: C15, M75, Y0, K45
• Final resolution 1270 dpi.
• Film sizes:
• type area: 380x590 mm;
• trim area: 420x630 mm;
To avoid any color inaccuracies inherent to the printing process we recommend that the films come with a matchprint or cromalin
For layouts of less than 1/1 page
(Available sizes: See sizes in tables)
Macintosh files saved as binary encoded *.EPS, 300 dpi final color resolution and at least 170 dpi for B/W, created in one of the
following applications: Quark Xpress, Free Hand, Adobe Illustrator.
They will be sent on magnetic support or by e-mail and must come with a matchprint.
Deadlines - ZF
Order deadline: at least three business days before the issue date.
Layout submission deadline: at least two business days before the issue date.
Deadlines – ZF supplements
Order deadline: at least seven business days before the issue date.
Layout submission deadline: at least four business days before the issue date.
Deadlines: ZF yearbooks
Order deadline: at least fifteen business days before the issue date.
Layout submission deadline: at least ten days before the issue date.
Note: In case of non-compliance with the terms above, Ziarul Financiar does not guarantee the layouts will appear as scheduled.
Late submissions are subject to Ziarul Financiar’s approval and carry a 20% rush fee.
TOTUL PENTRU BUSINESS. TOTUL ESTE BUSINESS.