Vapor - MR Williams

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Traditional cigarette sales, which now stands at
$85 Billion per year, are declining 3-4% each
year.
E-Vapor business , which now stands at $2.2
Billion , is increasing at a 15% annual growth rate.
E-Vapor provides three times the profit margins
of traditional cigarettes.
According to retailers and Bonnie Herzog of Wells
Fargo, Vaporizers/Tanks are “overwhelmingly”
taking the e-cigarette share.
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The respiratory hazards
of smoke are due to
toxic by-products of
combustion, not the
active ingredients in the
herb. Combustion is the
process of igniting and
burning plant material,
creating smoke which
can lead to lung cancer
and many other
respiratory disorders.
Holding in smoke after
inhaling absorbs even
more tar and noxious
chemicals into the lungs
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By contrast, vaporizing
is the process of
heating plant material
to 380-410° F, just
below the point of
combustion. This
process extracts the full
flavor, active
compounds and purity
of the plant material.
Vaporizing emits a
vapor that is 95%
smoke and
carcinogen-free.
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Lavender
Eucalyptus
Peppermint
Rosemary
Tobacco Leaf
Flavored Pipe
Tobacco
Thyme
Sage
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Over the years, numerous studies have proved that vaporizers have numerous health benefits and are
a much healthier alternative to smoking. The reason for this is that they heat the blends at a much
lower temperature, instead of burning them. While vaporizers are highly beneficial to people who
have been prescribed for medical purposes, they are also beneficial for all smokers. Many scientific
studies have examined vaporizers and the results all state that the release of harmful constituents is
dramatically reduced or completely eliminated when they are used.
1. In 2007, a study by University of California at San Francisco published in the Official Journal of the
American Academy of Neurology examined the effects of a vaporizer and found that "using CO as an
indicator, there was virtually no exposure to harmful combustion products using the vaporizing
device. Since it replicates smoking's efficiency at producing the desired effect using smaller amounts
of the active ingredient as opposed to pill forms, this device has great potential for improving the
therapeutic utility blends." [source]
2. A 2006 study performed by researchers at Leiden University testing a Volcano Vaporizer claims
"Our [vaporizer] results show that a safe and effective delivery system seems to be available to
patients. The final uptake is comparable to the smoking, while avoiding the respiratory disadvantages
of smoking." [source]
3. In a 2001 study testing a device called the M1 Volatizer, researchers discovered that "it is possible
to vaporize medically active compoundsby heating to a temperature short of the point of combustion,
thereby eliminating or substantially reducing harmful smoke toxins that are normally present in
smoke." [source]
4. Researchers from the University at New York at Albany and the University of Southern California
tested 7,000 participants in a 2007 study and concluded that "vaporizer users are only 40% as likely
to report respiratory symptoms as users who do not vaporize, even when age, sex, cigarette use, and
amount of blends consumed are controlled." [source]
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Simply put, the
vaporizer consists
of three basic
components –
Battery, Tank, and
Heating element.
Juices are available
in hundreds of
flavors in various
nicotine strengths
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Propylene and/or
Vegetable Glycerin
combined with water,
nicotine extract and
flavoring. Typically,
the glycerin is 70% of
the mixture.
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The dangers are that
there are no
regulations in force
at the moment. Many
literally making in
their garage. Nicotine
in pure form is
poisonous. A 10 ml
bottle of e juice
consumed by a 3-4
year old could be
lethal.
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Insure you are
offering only from
reputable
manufacturer.
We feel regulations
will be forthcoming
requiring child safety
caps, shrink wrap,
rigid plastic bottle to
insure a child can not
squeeze.
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Juice from USA or
China is basically the
same if the import
brands are made
under strict quality
control and
evaluated through
WERCSmart Chemical
Assessment Review
Process.
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Various Strengths mean higher temperatures.
Some products ranging from liquids to
eucalyptus are enjoyed better at various
temperatures.
Variable Voltage batteries are available.
Tanks are now available in various sizes and
colors.
Some systems are wickless and some utilize
wicks.
Replacement tanks, mouthpieces, lanyards,
carrying cases, replacement heaters, etc are all
part of the growing number of accessory items.
BRAND
CIG 2.0
# ITEMS
SALES $
PROFIT $
67
1079.33
415.16
34
307.66
94.07
55
636.45
231.49
7
219.89
74.59
16
219.84
84.16
187
1535.13
641.42
13
95.87
48.07
Traditional E –Cig Sales = 379 units =
$4,094.17 in sales / $1,588.96 in profit
BRAND
# ITEMS
SALES $
PROFIT $
CLAYTON
212
$1,429.88
$772.36
866
$9,848.34
$3,232.66
1,078
$11,278.22
$4,005.02
VAPOR
TOTALS
Total E Vaping Sales =$15,372.39
Average / Store = $1,098.03
Vaporizer % of Sales = 73.3% of category!
From the very beginning of this category, M.R.
Williams and Novelty Express have been at the
leading edge. Stepping out and bringing the latest
innovations to their customers. More variety,
multiple display options and top notch service.
The leader in the industry.
For more information on this presentation, please
contact me at:
Byron Oswald, 704.720.7710, [email protected]