Contents

Contents 
MOMAD SHOES Datasheet 
MOMAD SHOES Plan 
PRESS RELEASES: ‐
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General press release Forum press release Exhibition press release and parallel activities 
Programme of Parallel Activities 
Economic report on the Footwear and Leather Goods sector, with data Provided by FICE and ASEFMA More information: Nuria de Miguel Press Officer Tel.: (+34) 91 722 50 98 [email protected] 
www.momad.shoes.ifema.es Roatán Comunicación Elena Martínez [email protected] Tel. (+34) 91 563 67 80 
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Helena Valera International Press
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Tel.: (+34) 91 722 51 74
[email protected] More visual material at: www.fotoprensa.ifema.es Follow us at: PREVIEW OF GENERAL TRENDS SPRING/SUMMER 2017 ‐
Footwear trends provided by SARTIA ‐
Preview of offerings from selected brands exhibiting in Hall 4 ‐
Preview of offerings from selected brands exhibiting in Hall 6 MOMAD SHOES Organising Committee METROPOLIS SHOES Management Department of Communication and Media Press Dossier
MOMAD Shoes september 2016
Más información:
Nuria de Miguel
Jefe de prensa
Tel.: 91 722 50 98
[email protected]
http://www.ifema.es/momadshoes_01
Helena Valera
Prensa Internacional
Tel.: 0034 91 722 51 74
[email protected]
Más información y fotos en:
www.presscentre.ifema.es
Síguenos en:
Síguenos en:
#MOMADShoes
Momad Shoes Datasheet EVENT: Momad Shoes, International Fashion and Accessories Fair EDITION: Second TYPE: Professional FREQUENCY: Twice‐yearly DATES: From 9th to 11th September, 2016 VENUE: Feria de Madrid TIMETABLE: Friday and Saturday between 10 a.m. and 7 p.m. Sunday between 10 a.m. and 5 p.m. HALLS: 4 and 6 More information: Nuria de Miguel Press Officer Tel.: (+34) 91 722 50 98 [email protected] PARTICIPANTS: 500 firms COUNTRIES: Germany Germany, Spain, United States, France, Italy, Holland, Portugal, United Kingdom and Turkey. EXHIBITOR PROFILE: Companies in the footwear, fur, leather goods, fashion accessories and point‐of‐sale services sectors. http://www.ifema.es/momadshoes_01 VISITOR PROFILE: Retailers, wholesalers, chain stores, hypermarkets, mail‐
Roatán Comunicación Elena Martínez [email protected] Tel. (+34) 91 563 67 80 order and import‐export agencies. CONTENT: Spring‐Summer 2017 and Autumn‐Winter 2016‐2017 collections Helena Valera SECTORS: International Press
Tel.: (+34) 91 722 51 74
[email protected] More information and photos at: www.presscentre.ifema.es Follow us at: Follow us at: #MOMADShoes Metro Space, leading brands of shoes and bags Fast & Young, brands for the younger audience, sports and fashion shoes Casual,casual, urban, physiological and comfortable footwear Contemporary, footwear based on craftsmanship and careful selection and use of materials Ego, new designers and newly established firms Kids, children’s shoes Bags and accessories Responsible Fashion Point‐of‐sale services PARALLEL ACTIVITIES: ‐MOMAD forum Informative and knowledge‐sharing area in which diverse experts will offer guidelines for improvements in the trade and industry of the sector. The Forum is located in the connection hub between halls 12‐14 and access is free for visitors to the fair. MOMAD Fashion Lab. A new forum of discussion and knowledge organised in collaboration with Modaes.es and Acotex, which will analyse the main fashion trends with the multi brand channel as its central theme. It will be held throughout the day on 9th September in the Sala Goya, in the central area of Feria de Madrid. ‐ ‘Giant shoe made in La Rioja’, as part of the ‘La Rioja Tierra Abierta’ exhibition; a spectacular sculpture of an enormous men’s shoe on the initiative of the Rioja Footwear Technological Centre (CTRC) and the Association of Footwear and Related Industries of la Rioja (AICCOR). More information: Nuria de Miguel Press Officer Tel.: (+34) 91 722 50 98 [email protected] ‐ ‘Calzarte 6.11’ exhibition. A display of the finalists and winners of the Elda Footwear Museum photography contest, in collaboration with the Image Centre Photography School (EFTI), the leading photography centre in Spain. http://www.ifema.es/momadshoes_01 Roatán Comunicación Elena Martínez [email protected] Tel. (+34) 91 563 67 80 Helena Valera International Press
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[email protected] More information and photos at: www.presscentre.ifema.es Follow us at: Follow us at: ‐ Craft workshop on shoemaking, in collaboration with the Footwear Museum. Visitors to the fair can attend this workshop run by master craftsmen, in which the different phases of the hand‐making of shoes will be demonstrated (Stand 4E06). ‐Sustainable Experience. An informative space intended to give visibility and to enhance the dissemination and consumption of sustainable fashion. Outdoor area in front of Hall 6. ‐ Exhibition on the ‘Analysis of a product’s life cycle’. With a photograph display developed by Slow Fashion, the different stages of the value chain of fashion #MOMADShoes product will be shown. The Sustainable Fashion Square is located in Hall 6. ‐Summer Terrace. A fun and rest place between halls 2 and 12, serving as an attractive meeting and leisure point for all visitors to the fair. ‐“Best Stand Decoration” Competition. Competition to select the exhibition stand with the best product presentation and the most attractive stand. IN COLLABORATION WITH: FICE, Federation of Spanish Footwear Industries and ASEFMA, the Spanish Association of Manufacturers of Leather Goods, Travel Goods and Similar ORGANISED BY: IFEMA More information: Nuria de Miguel Press Officer Tel.: (+34) 91 722 50 98 [email protected] http://www.ifema.es/momadshoes_01 Roatán Comunicación Elena Martínez [email protected] Tel. (+34) 91 563 67 80 Helena Valera International Press
Tel.: (+34) 91 722 51 74
[email protected] More information and photos at: www.presscentre.ifema.es Follow us at: Follow us at: #MOMADShoes More information: Nuria de Miguel Press Officer Tel.: (+34) 91 722 50 98 [email protected] PREVIEW OF OFFERINGS FROM A SELECTION OF FOOTWEAR COMPANIES IN HALL 6 www.momad.shoes.ifema.es Roatán Comunicación Elena Martinez [email protected] Tel. (+34) 91 563 67 80 Helena Valera International Press
Tel.: (+34) 91 722 51 74
[email protected] More visual material at: www.fotoprensa.ifema.es Follow us at: More information: Nuria de Miguel Press Officer Tel.: (+34) 91 722 50 98 [email protected] www.momad.shoes.ifema.es Roatán Comunicación Elena Martinez [email protected] Tel. (+34) 91 563 67 80 Fashion, very bright colours and a wide range of materials and proposals setting trends at all times of day are the keys to the Street, Young and Casual style footwear collections for the coming Spring‐Summer 2017 season. The brands gathering at MOMAD Shoes focus on sport, drawing inspiration from running, and present rope sandals, canvas slippers and sneakers for the most casual times, but without forgetting the elegant and stylish offerings such as platforms, heels, wedges, ankle boots, loungers, espadrilles and stilettos for special occasions. The offerings particularly include the fusion of materials such as rubber or jute soles, applications and textures, pleated models, cork and natural leather combined with a large variety of shapes to adapt to each foot. In luminous, cheerful tones and bright colours such as mustard yellow, parrot green, intense blue and coral, they contrast with other offerings in earth tones, pastels, sky blues and silvers finished in glitter, gloss, prints and metallised, which give the chic touch and distinction to the most innovative offerings. Chika10, now celebrating its tenth anniversary, is decanting in its next collection for a product with personality: young, amusing and fashionable. Designs and materials inspired by ethnic atmospheres transferred to wedges and jute espadrilles, decorated with tassels, fringes and colourful tapes. Original and functional shoes in earth tones, pastels and black. Their offerings range from the sports style so much in fashion in recent seasons, with slippers and volumes in mesh and neoprene, to the most striking shoes in metallised finishes and glitter. The new offers also include denim, which is transferred from clothes to footwear to give a relaxed touch with shreds, loops and patchwork. The collection’s rock trend gives it a bolder air with metal studs and eyelets. Black, nude and red are the main colours, while metallised elements take their usual pride of place. Lace‐up shoes take the lead in summer 2017 with jute, lounger and stiletto versions. Offerings in a wide variety of shapes adapting to every time of the day: wedges, platforms, boots, sandals and pumps in different Helena Valera materials such as textiles, leather, cowhide, cork and split leather. International Press
Tel.: (+34) 91 722 51 74
[email protected] Xti presents a collection full of shoes designed in street style More visual material at: and the coolest trends. Xti Woman and Xti Temptations Heeled www.fotoprensa.ifema.es or heel‐less ankle boots, loungers and party sandals, brogues, Follow us at: creepers, sneakers, wedges, dance shoes and a sandal collection in the widest range of styles (straps, flat, Roman, cork, platform...). The new Xti Men collection suggests a classic and elegant style with boaters, desert boots, derby moccasins, etc. to canvas shoes, sandals or the latest casual sneakers. But it is the details and the finishes that make the difference, with textures that give each model the firm’s singular charm: animal print, fretwork, strass, glitter and the latest colour range led by neutral and natural tones, whites, metal, greens, blues, pale pink, coral, etc. The new Flossy collection for Spring‐Summer 2017 is characterised by shapes with pleated and vulcanised soles (classic feature of its emblematic plimsolls) and platforms as a new feature. The well‐known ‘Kung‐
fu’ and ‘Camping’ models, which have become brand classics, now face two strong competitors: ‘Romano’ and ‘Valenciano’. The variety of colours and materials are the unmistakable elements of this brand, whose new collection is based on animal , nautical, geometric and metallised prints etc. Also, the brandʹs best‐selling canvas shoes or the recently introduced suede shoes, are now complemented by pleats and cork. As on previous occasions, the firm also stands out for its more fun‐filled models, so children can wear the same Flossy shoes as their parents. A refreshing collection inspired by the Mediterranean; that is Marila’s idea for the coming season. Shoes in which functionality and comfort are the base, made in shapes that respect the anatomy of the foot and made from sustainable materials such as natural leather and vegetable tanning, as well as organic fibres and dyes. It www.momad.shoes.ifema.es presents four lines of exclusive and distinctive footwear. Marila Sweet Life is a colourful and Roatán Comunicación Elena Martinez elegant chic collection with comfortable offerings in naturally tanned leather coloured with [email protected] natural dyes, in patent leather or textile. Here combinations of textures abound, with Tel. (+34) 91 563 67 80 frighted leathers, metallised, fluorine, floral prints and attractive multi‐colour combinations, bringing together a wide variety of offerings: loungers, clogs, flat sandals Helena Valera with resilient rubber soles, dance shoes and nautical moccasins. Marila Colours is a International Press
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versatile line inspired by nature and made up of wedges, Roman sandals and gladiator [email protected] sandals in luminous, cheerful and invigorating tones. Creations made in matte leathers, patented leather and cheerful canvases printed in a very attractive finish based on pleated More visual material at: and fretted leathers, etc. and striking multi‐colour combinations. www.fotoprensa.ifema.es The comfort provided by the firm is expressed in Marila Comfort, a collection of wedge and Follow us at: medium‐heeled sandals designed in comfortable shapes. Tasteful designs, taking care of details and a combination of discreet and easy‐to‐combine colours which also give well‐
being with their padded insole and impact absorption system. The Minorcan firm also More information: Nuria de Miguel Press Officer Tel.: (+34) 91 722 50 98 [email protected] presents its version of self‐manufactured designer “avarca” sandals. A collection inspired by Caribbean culture, with earthy tones such as sand, coconut and cocoa combined with other more striking colours like mango, parrot green, sun yellow and passion fruit pink is Gioseppo’s offering for the coming season. Natural materials such as jute and cork stand out in the soles, contrasting with cuts full of sequins, glitter, raffia, worn canvas, split leathers etched in snakeskin effect or stone and bead applications. Romantic minimalism also has its place in the firmʹs Spring‐Summer 2016/17 collection, in a line that blends the nostalgic and the vintage with an unadorned and sophisticated appearance. Of particular note the quality of the materials, the soft and delicate tones and the pure forms with delicate details such as lace, surrounds in plastic or metallised, giving the basics a special touch. Carolina Boix decants for elegant and functional designs in her next collection. Creations made in top‐
quality materials with coral, aqua, mint green, mustard yellow tones and make up, nude, earth and metallised colours etc. without losing sight of textures and finishes such as floral print, tribal prints, sailor stripes, fringes, fretting, strass, patent leather effects, etc. Her models are loungers and boot‐shaped shoes with different heel heights, stilettos and party sandals, espadrilles, wedges, bluchers, oxfords, moccasins, nautical, French slippers, sneakers, and a full collection of sandals in the widest variety of More information: Nuria de Miguel Press Officer Tel.: (+34) 91 722 50 98 [email protected] www.momad.shoes.ifema.es Roatán Comunicación Elena Martinez [email protected] Tel. (+34) 91 563 67 80 styles: with straps, flat, with cork wedge, with a wooden heel… Elegant, functional and comfortable footwear for all occasions is D’Angela’s offering for the coming season. From the versatile casual‐chic basics perfect for daily wear; bluchers, wedges, espadrilles, dance shoes and flat sandals, to loungers and sandals for special occasions. Classics reinvented in fresh offerings in the latest colours and textures. The new season also highlights intense, neutral and metallised tones, as well as fine details in stones, strass, rivets and embroidery. Helena Valera International Press
For the coming Spring‐Summer 2017 season, Refresh suggests bold designs with a relaxed Tel.: (+34) 91 722 51 74
air and great versatility in which cheerful tones stand out. For the girls, Refresh offers [email protected] ankle boots, wedges, espadrilles, brogues, stilettos, manoletinas and sandals; and for the boys, canvas, sneakers, derbies and tribal sandals. An innovative collection full of More visual material at: contrasts, designed to ensure one does not go unnoticed and in an energetic and bold style www.fotoprensa.ifema.es in which exuberant prints predominate; floral, tropical, ethnic; bright colours like coral, Follow us at: ultramarine blue, mint, mustard yellow and innovative textures (reliefs and dimensioned effects, metallised, glitter, fretting, fringes, etc.). The metallised tones, the volumes and the combination of materials lead Victoria’s coming Spring‐Summer collection. The firm decants for gloss and metallised finishes in materials such as More information: Nuria de Miguel Press Officer Tel.: (+34) 91 722 50 98 [email protected] satin, glitter, jute and patent leather. The classic English canvas shoes, the firm’s icon, comes in new tones like nude, ballet, scale or Baltic. The boho trend takes the lead in English style, camping or jute platform shoes, where ethnic prints stand out. The sports shoes add velcros and elastics combined with a wide variety of materials. The firm also brings in a new sole that blends chic sport style without forgetting its more rebellious and transgressive side with platforms with elastics and metallised fabrics, satin shoes and rubber heels and sports shoes in reflective or mirror materials. The White Brand offers to modernise urban footwear and at MOMAD Shoes presents a collection that brings together design, rebelliousness, irony and youth. Comfortable and creative models in nude colours that combine with the classic black and white and with metallised colours. For the coming season, Sendra Boots is coming down on footwear with details at the toes, rivets and superimposed leathers with classic western silhouettes for womenʹs feet. It also includes a re‐release of one of the firm’s flagship boots, the 8987 model known for the eagle on the stem and the patchwork trend, which combines different leathers, without forgetting the fringes on the tallest models. Furthermore, the men’s collection is inspired by the most classic models of the firm, a return to the cowboy and biker origins, but now www.momad.shoes.ifema.es adapted to the street universe. Roatán Comunicación Elena Martinez A versatile, young and energetic collection [email protected] that brings together the multicultural Tel. (+34) 91 563 67 80 currents and the latest fashion trends is what Kinoa is offering for the Spring‐Summer Helena Valera 2017 season. Basics to complete the trendiest International Press
gear, ranging from sporty style models to Tel.: (+34) 91 722 51 74
[email protected] reinvented sandals and espadrilles. Materials such as natural jute, aged canvas, crochet, metallised and denim are combined with More visual material at: www.fotoprensa.ifema.es bright, soft and captivating colours, resulting in versatile, comfortable footwear with an innovative design. Follow us at: Jewels are the essence of the new Spring‐Summer 2017 collection from Alma en Pena. Sandals, heels and wedges with stones combined in leathers and suede in a variety of colours from soft to very bright combine with ornaments, glossy gilt, platinum and lead. Comfort in all heights and styles of footwear are the backbone of an offering full of nuances: padded insoles, heels with soft platforms and anatomical soles, but without losing style. Modern design and retro inspiration characterise the new collection from Lola Blue. Sophisticated and chic, but comfortable, footwear presented in three lines: Natural, comprising espadrilles with wedges and maxi wedges in jute, and espadrilles designed in natural and cool materials. Sophisticated, with stilettos, peep toes, hyper heels and jewel sandals with or without heel, and the Comfort line with footwear and sandals with medium wedge and heel, designed in comfortable shapes with millimetric adaptation to the profile of the female foot, without losing their elegance. Made in a diversity of leathers and materials, with vintage style decorations and finishes. The neutral tones such as beige, grey, nude, marble white, camel and pinks stand out in combination with other brighter colours, where reds, blues and metallised take over. The combination of black with anthracite and steel also stands out as the star colour trio of the coming season. Comfort, sophistication and elegance are More information: Nuria de Miguel Press Officer Tel.: (+34) 91 722 50 98 [email protected] www.momad.shoes.ifema.es Roatán Comunicación Elena Martinez [email protected] Tel. (+34) 91 563 67 80 Daniela Vega’s offering for women’s footwear in the coming Spring‐Summer 2017 season. Suggestions in summer colours designed in heeled shapes, platforms and wedges for daily wear and special occasions contrast with flat shoes in plain or printed fabrics for the more casual times. For the coming season, Soften decants for a varied collection of moccasins, bluchers, flat and medium wedge sandals. Offerings with a design that adapts to the physiognomy of the foot and assures firmness and comfort when walking. Helena Valera International Press
Tel.: (+34) 91 722 51 74
[email protected] More visual material at: Comfort and style in children’s footwear www.fotoprensa.ifema.es The new footwear trends also adapt to the youngest among us and will be present at Follow us at: MOMAD Shoes. Fabrics in pastel tones blending with exotic colours, gold, gloss, metallised, fantasy decorations, loops, beads and floral prints are some of the offerings the firms are making for the Spring‐Summer 2017 season in childrenʹs footwear. A wide variety of dance shoes, sandals, espadrilles, ankle boots and flip‐flops in anatomical shapes adapting to children’s indefatigable summer rhythms. Gioseppo Kids suggests a collection inspired by the more vintage urban gardens with a romantic and nostalgic style. Secret garden is formed by espadrilles with fabrics such as lace and crochet, and sandals in powdery pastels tones with metallised touches, paving the way for girls. For the boys, ankle boots and slippers with a certain retro look, worn materials and handmade touches. In Soft Future the firm combines the most delicate minimalism with the essence of fairy tales in a line in which pure and comfortable shapes stand out with metallised details and decorations, a mixture of gloss and matte and translucent effects. Tropical Paradise is the firm’s most striking offering with vibrant colours and tropical prints inspired by Caribbean culture. The beach, surfing and global craft styles are brought together in a collection of sandals, espadrilles and flip‐flops that show that summer is a time for parties. For the coming season, Chika10Kids presents Sweet Collection, an original collection where girls are the stars and get to choose the styles, whether casual, modern or elegant. Its offerings include dance shoes, flat sandals, wedges, espadrilles, ankle boots and urban slippers. The firm also decants for anatomical shapes and materials such as canvas, textile, suede and denim, all decorated with stars, pompoms, fringes, balls and stamps. Pastel tones and fluorine combine with the bright colours, metallised finishes and glitter to provide fantasy and magic to a collection that is obsessed with details. More information: Nuria de Miguel Celebrating its 75 years, for the Spring‐Summer 2017 Press Officer season, Mayoral presents two lines of designs: Tel.: (+34) 91 722 50 98 [email protected] Tropical minimalism, in which coolness and innovation are combined and pure and straight lines are www.momad.shoes.ifema.es combined with exotic island colours. Stand‐out pieces Roatán Comunicación feature fluorine colours and metallised and gilt Elena Martinez details, as well as a combination of materials and [email protected] textures. The Digital break line takes us to the 1970s Tel. (+34) 91 563 67 80 and 1980s with their analogue technology and suggestions of rebelliousness and nostalgia. This is a Helena Valera vintage pop trend in which we find footwear from more classic lines but with details of International Press
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modernity and renewal. [email protected] More visual material at: www.fotoprensa.ifema.es Follow us at: imaginative children’s collection suggested The by Xti Kids for the coming season is characterised by dance shoes, sandals, low wedges, ankle boots, and espadrilles and the latest sneakers, in lively combinations of colour, fretting, fringes, strass, glitter, striking prints and original finishes. The footwear is made in anatomical shapes in top‐quality materials with modern designs and a functionality that guarantees the child’s comfort. Its range of lively colours and charming finishes such as bows, beads, floral and ethnic prints emphasise the “kids” version offered by the brand. For the youngest, Victoria Kids invests in comfortable, cool and fun‐filled models. The canvas top with elastic sides connects with the canvas basics such as English style, English style with toe cap, Mercedes style, and basketball shoes with velcro or platforms. The main materials include lurex in dance shoes, Mercedes style shoes, basketball shoes with platforms and English style shoes. The star and moon prints and the more sporty models in leather or glitter complete the children’s offering. Bamba by Victoria is expanding its collection and this year is also available for girls. The Mediterranean essence can be seen in fabrics such as perforated split leather, linen, pleated fabrics and blended materials, and bring burgundy/maroon and leather into the colour range. More information: Nuria de Miguel Press Officer Tel.: (+34) 91 722 50 98 [email protected] www.momad.shoes.ifema.es Roatán Comunicación Elena Martinez [email protected] Tel. (+34) 91 563 67 80 Helena Valera International Press
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[email protected] More visual material at: www.fotoprensa.ifema.es Follow us at: Organising Committee Momad Shoes Marian Cano AVECAL Luis de la Morena INYECTADOS LAURA Juan Carlos Fernández de Salort Asociación de Fabricantes de Calzado de Menorca Pons Quintana Fernando Gutiérrez ASEFMA Más información: Nuria de Miguel Jefe de prensa Tel.: 91 722 50 98 [email protected] Francisco López Ruano IGMAPA, S.L. Imanol Martínez Marketing Manager FICE José Monzonis FICE Javier Oñate AICCOR www.ifema.es/momadshoes_01 José Sanchís Busquier Roatán Comunicación FLORENCIA MARCO Elena Martínez [email protected] Tlf. 91 563 67 80 / / 676 10 75 13 Pedro Silva APICCAPS Helena Valera Prensa Internacional Tel.: 0034 91 722 51 74 Enrique Navalón [email protected] ASOC. FAB. ALMANSA Más información y fotos en: José Luis González www.presscentre.ifema.es ASOC. FAB. FUENSALIDA Síguenos en: AYUNTAMIENTO DE MADRID COMUNIDAD DE MADRID Exhibition Management Más información: Nuria de Miguel Jefe de prensa Tel.: 91 722 50 98 [email protected] www.ifema.es/momadshoes_01 DIRECTOR: Jaime de la Figuera SALES MANAGER: Félix Pérez‐Fajardo COORDINATOR: Pepa del Moral SECRETARIAT: Mª José Romanillos Roatán Comunicación Elena Martínez [email protected] Tlf. 91 563 67 80 Helena Valera Prensa Internacional Tel.: 0034 91 722 51 74 [email protected] Más información y fotos en: www.presscentre.ifema.es Síguenos en: Press Office
COMUNICATION DIRECTOR
IFEMA:
RAÚL DÍEZ
HEAD OF MEDIA RELATION
IFEMA:
MARTA CACHO
PRESS OFFICER
MOMAD METROPOLIS/IFEMA:
NURIA DE MIGUEL
Tel.: 91-722.50.98/627 70 61 49
E-mail: [email protected]
INTERNATIONAL PRESS PROGRAM:
HELENA VALERA
Tel: 91-722.51.74
E-mail: [email protected]
SECRETARIAT:
GEMA RAMÍREZ
Tel.: 91-722.54.03
Correo electrónico:
[email protected]
In collaboration with:
ROATÁN COMUNICACIÓN
Más información:
Nuria de Miguel
Jefe de prensa
Tel.: 91 722 50 98
[email protected]
http://www.ifema.es/momadshoes_01
Roatán Comunicación
Elena Martínez
[email protected]
Tlf. 91 563 67 80
Helena Valera
Prensa Internacional
Tel.: 0034 91 722 51 74
[email protected]
Más información y fotos en:
www.presscentre.ifema.es
Síguenos en:
Telf. 91 563 67 80/676 10 75 13
Elena Martínez
[email protected]
International Press:
GLOBALLY
Mónica Moliner
Tel.: 0034917813987
[email protected]
7 PLANO DE RECINTO Y SECTORES
FAST &
YOUNG
KIDS
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ESPACIO ORÁNEO
METRO
S H O ES
S H O ES
SUMMER
TERRACE
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a Sur
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SUMMER
TERRACE
Áreas MOMAD SHOES
Fast&Young
Todo el calzado y el complemento urbano en un mismo espacio dentro de
MOMAD Shoes. Las firmas más jóvenes presentarán sus colecciones para la
próxima temporada en un área específica que recogerá todas las últimas
tendencias en el zapato deportivo y de actualidad.
Casual
Un calzado más informal, urbano, fisiológico o de confort, el área Casual de
MOMAD Shoes quiere presentar en un único espacio las últimas colecciones
de esta tendencia de zapatos más relajada y cómoda para todos los
públicos.
Contemporáneo
Sin perder el estilo tradicional, este área de MOMAD Shoes recoge las
últimas tendencias de un calzado basado en la artesanía y el cuidado de los
materiales, poniendo en alza el valor del trabajo bien hecho, cómodo y que
sigue las directrices de la moda del calzado internacional.
Espacio Metro
En un entorno diferenciado, grandes marcas de la industria del calzado y el
bolso nacional e internacional, presentan dentro de MOMAD Shoes, sus
últimas tendencias, que van desde el zapato de pura tendencia al zapato
casual, siempre con la impronta del diseño único y genuino que proporciona
una gran marca detrás. La segmentación en este área está hecha en cuanto
al comercio al que se dirigen, con un heterogéneo campo de estilos y
tendencias.
Ego
Es la oportunidad de conocer a los nuevos nombres de la industria del
calzado que comienzan a dar sus primeros pasos en el mundo del zapato, y
que necesitan de esta plataforma para llegar al comercio multimarca.
Kids
La moda infantil del calzado también tiene su área dentro de MOMAD
Shoes. Firmas dedicadas a vestir los pies de los más pequeños y donde se
muestran las últimas tendencias de zapato infantil deportivo, casual y de
evento.
Bolsos y accesorios
El auge en el consumo de accesorios ha obligado a poner en valor, dentro de
MOMAD Shoes, las últimas tendencias del complemento de moda. Bolsos y
accesorios se presentan junto con el calzado que se dirige al mismo tipo de
comercio.
Servicios al Punto de Venta
Todos los servicios que necesita cualquier comercio y punto de venta
también se pueden ver en MOMAD Shoes. Maniquíes, software comerciales,
de inventario, elementos de seguridad y decoración, empaquetado, cajas…
www.momadshoes.ifema.es
MOMAD Shoes confirmed as the largest sector showcase for Footwear and Accessories in the Iberian Peninsula Organised by IFEMA, the second edition hosts the most extensive offering of footwear gathered in recent years in Spain and Portugal, with an outstanding representation from Made in Spain The 2nd edition of the fair will be held from 9th to 11th September in Halls 4 and 6 at Feria de Madrid, and will bring in more than 500 brands and 28% more direct exhibitors than there were last September New incorporations account for 30% of the offering on display. These include the most essential brands of the modern market, such as Minnetonka, Boaonda, CocaCola Shoes, Ria Menorca, Bata, Flossy Style, Laura Vita, La Repo, Abbacino, Sperry, Keds, N12, Rolling‐Hee!, Gas Jeans, What For, Suyute, Valentina Tachi, Moranguito, US Polo, Yokono, Duvic and Cirqus Mascaró, Pons Quintana, Pretty Ballerinas, Pura López, Chie Mihara, Martinelli, Estefanía Marco, Lodi, Wonders, Hispanitas, Gioseppo, Pertini, Pedro Miralles, Gant, Xti, Refresh, Coolway, Mayoral, Mustang, Coolway and Drap stand out amongst the More information: brands coming back for a new edition of the event Nuria de Miguel Press Officer Alongside the commercial display, MOMAD Shoes will be hosting an interesting Tel.: +34 91 722 50 98 programme of meetings and parallel activities for professional visitors [email protected] www.momad.shoes.ifema.es Spanish footwear and leather goods continue to conquer the foreign market. Footwear sales beyond the European Community increased by 14% in the first quarter of 2016 and Roatán Comunicación leather goods exports grew by 9% in 2015 Elena Martínez [email protected] Tel. +34 91 563 67 80 MOMAD Shoes, the International Fashion and Accessories Trade Fair organised by IFEMA is confirmed as the most important meeting point for the Footwear and Leather Goods Helena Valera sector in the Iberian Peninsular in its second specialised edition, which will be held from 9 International Press
to 11 September at Feria de Madrid. The excellent reception of the second specific Footwear Tel.: (+34) 91 722 51 74
edition is shown by the 28% increase in the number of direct exhibitors compared to last [email protected] Septemberʹs edition, when Footwear was yet to have its own dedicated show. More visual material at: These are excellent figures regarding participation, thus enabling this edition of the fair to www.fotoprensa.ifema.es bring together the largest footwear offering in recent years by a trade fair of the Iberian Follow us at: Peninsula, and a considerable representation from Made in Spain. The trade fair also offers a considerable presence from international firms, arriving from 31 countries, and especially from Portugal, Italy, France, United States, New Zealand, Australia and Brazil, which represent 25% of the commercial offering. The display area of the second edition of MOMAD Shoes covers Halls 4 and 6 of Feria de Madrid, adding up to a total net floor area of 9,000 square metres (up 25% on September 2015), in which the offerings of more than 500 brands of Footwear and Accessories in different market segments will be displayed for the Spring/Summer 2017 season. This high level of representation confirms this trade fair as the best meeting point for supply and demand in the sector and therefore its best commercial trade platform, where Fashion and Innovation also play a prominent role. The exhibition’s offering will be broken down into sectors based on type of product, just as in its March 2016 edition. Hall 4 will house the large brands of footwear and bags in the Metro space; the informal, urban, physiological and comfort footwear collections will be in the Casual sector; the offerings based on handicraft and care of materials will be in More information: Nuria de Miguel Press Officer Tel.: +34 91 722 50 98 [email protected] Contemporary; and children’s footwear in Kids. Hall 6 will display the firms’ collections aimed at young people, modern and sports footwear, in Fast & Young. MOMAD Shoes will also have a selection of companies presenting Bags and Accessories Alongside all of this, MOMAD Shoes will be held simultaneously with MOMAD Metropolis, the International Clothing and Accessory Fair, and at the same time as the Intergift, Bisutex and MadridJoya events, turning the Madrid fairground for a few days into the largest overall space devoted to fashion and new technologies in the south of Europe. New brands Of the total 500 firms taking part in this second edition of MOMAD Shoes, 30% are here for the first time, and include essential brands on the present market such as Minnetonka, Boaonda, CocaCola Shoes, Ria Menorca, Bata, Flossy Style, Laura Vita, La Repo, Abbacino, Sperry, Keds, N12, Rolling‐Hee!, Gas Jeans, What For, Suyute, Valentina Tachi, Moranguito, US Polo and Yokono. The Children’s Footwear sector has also added Duvic and Cirqus among others www.momad.shoes.ifema.es All of these brands are sharing the stage with firms of renowned national and international Roatán Comunicación prestige which already took part in the last and even in earlier editions, when the fair was Elena Martínez [email protected] not yet dedicated to footwear. This is the case of Mascaró, Pons Quintana, Pretty Tel. +34 91 563 67 80 Ballerinas, Pura López, Chie Mihara, Martinelli, Estefanía Marco, Lodi, Wonders, Hispanitas, Gioseppo, Pertini, Pedro Miralles, Gant,Mustang, Xti, Refresh, Coolway, Helena Valera Mayoral, New Ríos, Drap, and others. International Press
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International Buyers Programme [email protected] The second edition of MOMAD Shoes has an ambitious programme for international buyers, organised with the aim of contributing to promoting, streamlining and opening up More visual material at: new markets for exhibiting companies. This programme includes the attendance of around www.fotoprensa.ifema.es 60 buyers from strategic markets including some of the largest operators of Latin America, Follow us at: such as the Ripley, Dafiti and Falabella groups. Feminine lines, bright colours and comfort, trends in footwear Femininity is one of the mainstays of the high‐
end Footwear firms taking part in MOMAD Shoes for the coming Spring‐Summer 2017 season. Comfortable, innovative and breathable materials, cool craft fabrics, harmonise with bright colours, prints on leather, patent leather and metallised finishes. Flat sandals, wide heeled and stylised, wedges, stilettos and shoes with broader shapes share the stage with sneakers, espadrilles and sport lines. Fashion, very bright colours and a wide range of materials and offerings setting trends at all times of day are the keys to the Street, Joven and Casual style footwear collections. These brands are focused on sport lines and draw inspiration from running, but also present espadrilles, canvas slippers and sneakers for free time, and elegant shapes with style in platforms, heels, wedges, ankle boots, etc. for daily wear and special occasions. The offerings particularly include the fusion of materials such as rubber or jute soles, applications and textures, pleated models, cork and natural leather combined with a large variety of shapes. The luminous and cheerful tones contrast with fabrics in earth, pastel, sky blue and silver. More information: Full agenda of the trade and industry meetings Nuria de Miguel Alongside the commercial exhibition, MOMAD Shoes presents an interesting programme Press Officer of meetings for professional visitors to complement their visit to the commercial area, Tel.: +34 91 722 50 98 where experts in different areas of knowledge of the Fashion and retail sector will share the [email protected] latest developments and trends in the trade and industry. www.momad.shoes.ifema.es Amongst the main proposals of this agenda is particularly the MOMAD Forum, the Roatán Comunicación Elena Martínez informative and knowledge‐sharing area at the event, which is located in the connection [email protected] hub between Halls 12 and 14. Here, for three days, renowned professionals will offer Tel. +34 91 563 67 80 seminars, talks and round tables to deal with the new operational needs of the sector, its trends, e‐commerce and online communication or brand strategy. Helena Valera International Press
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One new development this time, on the 9th in the Sala Goya of the central area at Feria de [email protected] Madrid, will be the first edition of the MOMAD Fashion Lab, a new forum where the principal fashion trends will be analysed with the multi brand channel as the central pillar, More visual material at: organised in collaboration with Modaes.es and the Textile and Accessories Trade Business www.fotoprensa.ifema.es Association (Acotex). Follow us at: Presented by experts and entrepreneurs, MOMAD Fashion Lab will analyse the changes that the channel has undergone over the last few years and the challenges that it faces in order to adapt to the new situation regarding consumer habits and brands, in addition to debating the role that sustainable fashion plays at present. To complement these Forums, the meeting offers an attractive and extensive programme of activities and displays for visitors, which combine culture, tradition and entertainment. The exhibition will pay tribute to handcrafted footwear in its collaboration with the Elda Footwear Museum (Alicante). Over the course of the three days, visitors will be able to visit a Handcrafted Footwear Workshop, presented by expert craftsmen in which,, the diverse phases of the manual shoe‐making process will be demonstrated in an eminently practical manner. Another of the initiatives promoted by this museum is a retrospective display of the “Calzarte 6.11” photography competition, which will bring together the winning and finalist pictures from the 2006 and 2011 editions. Footwear from La Rioja will also be given a prominent position at MOMAD Shoes. The Footwear Technology Centre of La Rioja (CTRC) and the Association of Footwear Industries and Related Industries of La Rioja (AICCOR) have organised a series of initiatives for this trade fair, with the aim of supporting the 15 participating companies in this edition of MOMAD Shoes, at the same time promoting the exhibition “La Rioja Open Land”. Among these initiatives will be the installation outside the halls of a “Giant shoe made in La Rioja”, a large sculpture of a man’s shoe, which will remind visitors of the importance that the sector has both in the community of La Rioja and in Arnedo, the “city More information: Nuria de Miguel Press Officer Tel.: +34 91 722 50 98 [email protected] www.momad.shoes.ifema.es Roatán Comunicación Elena Martínez [email protected] Tel. +34 91 563 67 80 of shoes”. The KIDS sector of MOMAD Shoes, in the connection hub between Halls 4 and 6, will house a display with 60 samples from the participating exhibitors at the trade fair, as a way to highlight the diversity and quality of the collections on show by the participating children’s footwear companies. Finally, as in previous editions, outside Halls 2 and 12 will be the by now familiar Summer Terrace, a meeting point and rest area for exhibitors and visitors where they can enjoy music and a extensive range of food and refreshments supplied by a group of food trucks. Special importance of Sustainable Fashion Sustainable Fashion, a segment which is on the rise and in full expansion, has an Helena Valera outstanding presence at MOMAD Shoes and MOMAD Metropolis. With a schedule of International Press
various promotional activities and initiatives, MOMAD, an umbrella brand that Tel.: (+34) 91 722 51 74
encompasses fashion events in Madrid, organised by IFEMA, renews and broadens its [email protected] commitment to this segment, formed by brands that act ethically when carrying out their production and/or marketing; they are companies that work with a focus on social More visual material at: responsibility; they invest in local production and traditional crafts; they ensure respect www.fotoprensa.ifema.es for biodiversity, with sustainable distribution methods and promoting ethical policies Follow us at: in their human resources. One of these new initiatives will be the new “Sustainable Experience” space outside Hall 6. This is an informative space intended to give visibility and to enhance the dissemination and consumption of Sustainable Fashion. With the use of visual elements, it will show how leading companies apply responsible parameters in the production of their collections. Some of the brands participating in this initiative include some of the most representative names in sustainable fashion, such as Ecoalf, Skunkfunk, Kayak Storm and El Naturalista. MOMAD, in collaboration with Slow Fashion Next, has designed the “analysis of a product’s life cycle” exhibition intended to give visitors a first‐hand view of the traceability of a fashion product by analysing its life‐cycle. Offering of Sustainable Fashion for the multi‐brand channel In parallel with this, Hall 12 will house a specific area in which, in addition to the leading associations in this field, a large group of companies will offer a preview of their Sustainable Fashion collections and offerings for the multi‐brand channel. Sustainability in the fashion world will also take on particular relevance at MOMAD Fashion Lab. In this regard, on the afternoon of Friday 9th in the Sala Goya on the central avenue at Feria de Madrid, the meeting “Sustainable + Fashion = Look good, feel better” will be held, at which Gema Gómez, founder of Slow Fashion Next, will present the talk on “7 key ideas for winning back your customer”, as well as the panel discussion “Sustainable fashion, positioning in the mind of the consumer”. Exports grow in footwear and leather goods Spanish footwear and leather goods continue to conquer the foreign market. Footwear More information: sales outside the European Community grew by 4% in revenue in the first quarter of 2016 and now represent 23% of the total. That is what can be determined from the information Nuria de Miguel Press Officer provided by FICE, the Spanish Federation of Footwear Industries, and ASEFMA, the Tel.: +34 91 722 50 98 Spanish Association for Leather Goods Manufacturers, which is collected in a report [email protected] created by IFEMA on the occasion of the second edition of the MOMAD Shoes event. www.momad.shoes.ifema.es In the first three months of the year, footwear exports reached €843 million (46.3 million Roatán Comunicación Elena Martínez pairs), representing a drop of 0.5% in pairs and a 3% fall in revenue compared to the same [email protected] period last year. The European Union is still the main receiving market, and accounts for Tel. +34 91 563 67 80 77% of the total value and 79% of the total sales volume. On the other hand, exports to destinations outside the EU accounted for 23% of the market share, with growth of 4% in Helena Valera revenue and 3% in pairs and reaching almost 120 million pairs and €193.15 million. The International Press
United States is still the main destination for our exports outside the EU, and 6th in the Tel.: (+34) 91 722 51 74
[email protected] world ranking. By product type, 60% of the total value of foreign turnover is accounted for by leather More visual material at: www.fotoprensa.ifema.es footwear (€502 million and 16 million pairs). The most important sub‐category is womenʹs leather footwear, which accounts for 42% of the total. The second most widely exported Follow us at: item is textile footwear (19% of the total) which includes such fashionable products as espadrilles, sneakers and satin party shoes. Regarding imports, according to FICE data in the first quarter of 2016, Spain received 94 million pairs with a value of €798 million. This information reflects a drop of 3.6% in pairs of shoes, but an increase of nearly 4.6% in revenue, meaning that fewer pairs of shoes were imported, but at a higher price. Finally, Spanish leather goods maintain the prestige they have enjoyed over the years inside and outside the country. The quality of the materials, the design and the good work of the manufacturers are some of their best appreciated distinguishing marks. It is not surprising, according to the Spanish Association of Manufacturers of Leather Goods, ASEFMA, that in 2015 exports grew by 9% and brought in €908.7 million. France, Italy and Germany are the countries which buy the most Spanish products. IFEMA invites exhibitors and visitors to enjoy the Las Salesas district IFEMA provides the exhibitors and professionals taking part in and visiting the MOMAD Metropolis, MOMAD Shoes, Intergift, Bisutex and MadridJoya trade fairs with a selection of the most suggestive commercial, leisure and cultural offers of the Salesas district in Madrid, one of the trendiest areas in the capital, with exclusive discounts and benefits on the days when the trade fair is underway. The only requirement for receiving the offers is to keep and display the accreditation for the fair. For further informationwww.salesasvillage.com. More information: Nuria de Miguel Press Officer Tel.: +34 91 722 50 98 [email protected] www.momad.shoes.ifema.es Roatán Comunicación Elena Martínez [email protected] Tel. +34 91 563 67 80 With this initiative, IFEMA contributes to combine business tourism and shopping, with the aim of boosting the commercial activity in Madrid, and in emblematic areas such as Salesas, providing a profile of high‐quality potential buyers with high purchasing power, as is the case with professionals who come to fairs and congresses held in the grounds of Feria de Madrid. For the duration of the event, MOMAD Metrópolis will be open continuously from 10 am to 7 pm on the first two days of the event, and from 10 am to 5 pm on the last day. Helena Valera International Press
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[email protected] More visual material at: www.fotoprensa.ifema.es Follow us at: MOMAD plans an interesting agenda of meetings on trade and the fashion industry at its fairs in September The new operational needs of the world of fashion, trends, e‐commerce and online communication or brand strategy will be the focus of the content of the agenda of the MOMAD Forum Furthermore, MOMAD will host the first edition of the MOMAD Fashion Lab, a new forum for debate and exchange of knowledge, organised in collaboration with Modaes.es, as part of which main fashion trends will be analysed, with the multi‐brand channel as its main focus MOMAD, an umbrella brand that encompasses the fashion events in Madrid, will organise an interesting programme meetings on trade and the fashion industry while it holds its two events on 9th‐11th September at Feria de Madrid, MOMAD Metropolis, the International Clothing and Accessories Fair, and MOMAD Shoes, the International Footwear and Accessories Fair, both organised by IFEMA. Amongst the main proposals of this agenda is particularly the MOMAD Forum, the informative and knowledge‐sharing area at both trade fairs, in which, for three days, outstanding experts will offer seminars, talks and round tables to deal with the new More information: operational needs of the sector, trends, e‐commerce and online communication and branding Nuria de Miguel strategy. Furthermore, the first edition of the MOMAD Fashion Lab will be held, a space in Press Officer which the main fashion trends will be analysed, with the multi‐brand channel as its main Tel.: +34 91 722 50 98 [email protected] focus www.momad.metropolis.ifema.es How to improve trade and the fashion industry Roatán Comunicación At the MOMAD Forum, located in the connection hub between Halls 12 and 14, experiences Elena Martínez and ideas will be shared to deal with improvement processes in the trade and the sector [email protected] industry. The programme starts on Friday 9th with a talk given by Joaquín Fernandez, the Tel. 91 563 67 80 person responsible for Development Project at Logifashion, on the creation of value and the new operative needs of the fashion world. Then the coordinator of Exports at Correos (the Helena Valera Spanish Postal Service), Pablo Barbero, will give the talk ʹThe road towards International Press
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internationalisation via the Postal Serviceʹ. [email protected] In the same afternoon, Jaume Rosell, the founder and director of Business Development in More visual material at: Soul Ecommerce, will take part and present the opportunities of electronic commerce for www.fotoprensa.ifema.es company internationalisation while determining the aspects to be considered in creating a Follow us at: successful project in this regard. The meeting will go on with Andrés de España, CEO of 3dids.com, a strategic consultancy on Internet business and Online Marketing from Alicante, who will be talking about how to use online B2B to increase international turnover and to apply neuromarketing and predictive marketing techniques to learn more about customers. The talk will also deal with how professional online stores can offer their customers maximum customisation. The online environment will also be the main subject of many of the contents of the Forum on Saturday 10th September, which will start with the talk ‘Digital Fashion: How to sell more on the Internet?’, given by José Facchin, of Modaespaña. Then Sartia, a company specialised in advice and training for the retail sector, through Irene Fariña will put forward the key aesthetic points for the coming Spring/Summer 2017 season regarding colours, materials, garments and inspiration. Alex López will examine the role of ‘Social Media in Retail’, in a workshop that will define the profile of the digital customer and the adaptation to their new needs, while considering the importance of presence on the social network and of measuring results. The MOMAD Forum will also be organising the round table “Fashion “bloggers as creators of More information: Nuria de Miguel Press Officer Tel.: +34 91 722 50 98 [email protected] www.momad.metropolis.ifema.es Roatán Comunicación Elena Martínez [email protected] Tel. 91 563 67 80 trends”, presented by Teresa Medina, director of Hey Av, an agency specialising in social networks. This will bring together five fashion bloggers who will analyse the trends presented in this edition of both fairs, while stressing the role of influencers and their relationship with the brands. After this, José Cantero, consultant and trainer in the Experiential Marketing in Arteting, will talk about creACTIVE marketing in activating brand experiences as an alternative to increase sales and to connect with customersʹ lifestyle and expectations. The talk ‘Public relations 2.0: make others talk about your brand’, given by Sergio Serrano of the La Redacción agency, will end the day with an explanation of how to find the right influencers for brands and to make them share information about them in line with their interests. And on the last day, Sunday 11th, the Forum will welcome Francisco José López Navarrete, from Mindway, who will explain the importance of the brand as a business strategy, and the decisive role offered by visual merchandising in brand positioning. MOMAD Fashion Lab, new space for discussion and knowledge Helena Valera Also, on 9th September in the Sala Goya room in the central area at Feria de Madrid, the first International Press
edition of the MOMAD Fashion Lab will be held, a new forum for debate and exchange of Tel.: (+34) 91 722 51 74
[email protected] knowledge, organised in collaboration with Modaes.es and the Business Association for Clothing and Accessories Trades (Acotex), as part of which main fashion trends will be analysed, with the multi‐brand channel as its main focus. More visual material at: www.fotoprensa.ifema.es Presented by experts and entrepreneurs, MOMAD Fashion Lab will analyse the changes that Follow us at: the channel has undergone over the last few years and the challenges that it faces in order to adapt to the new situation regarding consumer habits and brands, in addition to debating the role that sustainable fashion plays at present. Under the motto of Present and Future of fashion multi‐brand in Spain, the first intervention in this Forum will be given by Christian de Angelis, a journalist from the online publication Modaes.es. This expert will offer details of the progress made by the multi‐brand sales channel on the Spanish market, and will present figures obtained using the Multi‐brand Monitor, a monthly survey in which around a hundred multi‐brand businesses across Spain take part, with the sponsorship of MOMAD. Rosa Pilar López, Sector director of the market study company Kantar Worldpanel, will also offer figures on the sector and will analyse the progress made in fashion consumption in Spain, focusing on the distribution channels, from retail to multi‐brand or department stores. In the last stage of the morning of the 9th, a round table discussion will be held on the challenges of the new fashion trade, with a discussion panel, formed by Pedro González, Managing Director of Bestseller en España; Marcelo Toural, general manager of Krack Zapaterías; Jaime de la Figuera, Manager of the IFEMA fashion trade events, and Eduardo Zamácola, President of Acotex, among others. Finally, in the afternoon session, Sustainable Fashion will have its forum for discussion as part of MOMAD Fashion Lab. During the session “Sustainable + Fashion = Look good, feel better”, Gema Gómez, founder of Slow Fashion Next, will give a talk on “7 key ideas for winning More information: Nuria de Miguel Press Officer Tel.: +34 91 722 50 98 [email protected] www.momad.metropolis.ifema.es Roatán Comunicación Elena Martínez [email protected] Tel. 91 563 67 80 back your customer”. The president of the Association of Sustainable Fashion of Andalusia, Sylvia Muñoz Varela, will deal with the legal solutions in sustainable fashion, focusing on the influence of increased environmental awareness on the evolution of legislation in the fashion sector. After her talk, the round table discussion “Responsible fashion, positioning in the mind of the consumer” will be held, in which experts in sustainable fashion such as Ecoalf, El Naturalista, Skunkfunk and Modaes.es will discuss the development of the communication tools used by sustainable fashion. MOMAD Metropolis and MOMAD Shoes, organised by IFEMA, will coincide with the dates of the Intergift, Bisutex and MadridJoya events. Holding all these shows at the same time will turn Madridʹs exhibition centre for a few days into the greatest global venue for Fashion and the latest Trends in Southern Europe, hosting some 2,800 outstanding brands with their new collections of Clothing, Footwear, Accessories, Costume Jewellery, Jewellery, Gifts and Helena Valera International Press
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[email protected] Decoration Both fairs will be open continuously from 10 am to 7 pm on the first two days, and from 10 am More visual material at: www.fotoprensa.ifema.es to 5 pm on the final day, Sunday. Follow us at: An attractive schedule of exhibitions and activities completes the MOMAD Shoes offering in September 2016 The meeting will have spaces designed especially for sector promotion, professional meetings and for visitors to rest Alongside the commercial offering and the holding of its Forums (MOMAD Forum and MOMAD Fashion Lab), MOMAD Shoes, the International Footwear and Accessories Fair, will be organising an interesting programme of activities and exhibitions for visitors, combining culture, tradition and entertainment. Craft, culture and design presented by the Elda Footwear Museum Amongst these proposals, the exhibition will pay tribute to handcrafted footwear in its collaboration with the Elda Footwear Museum (Alicante). Over the course of the three days, visitors will be able to visit a Handcrafted Footwear Workshop, presented by expert craftsmen in which,, the diverse phases of the manual shoe‐
making process will be demonstrated in an eminently practical manner. More information: Nuria de Miguel Press Officer Tel.: +34 91 722 50 98 [email protected] Another trade fair activity will be a retrospective exhibition of the
photography competition “”Calzarte”, which will offer a collection
of winning and finalist pictures from the editions held between
2006 and 2011. The show is also promoted by the Museum of Footwear of Elda and is backed by the collaboration of the Photography School Image Centre (EFTI), which is a leading Spanish photography centre. Roatán Comunicación Elena Martínez Outstanding role of the footwear of La Rioja [email protected] The Footwear Technology Centre of La Rioja (CTRC) and the Association of Tel. +34 91 563 67 80 Footwear Industries and Related Industries of La Rioja (AICCOR) have organised a series of initiatives in this trade fair, with the aim of supporting the 13 Helena Valera participating companies in this edition of MOMAD Shoes, at the same time International Press
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promoting the exhibition “La Rioja Open Land”. [email protected] Among these initiatives will be the installation outside the halls of a “Giant shoe More visual material at: www.fotoprensa.ifema.es made in La Rioja”, a large manʹs shoe, to catch visitors’ attention and remind them of the importance that the sector has both in the community of La Rioja and Follow us at: in Arnedo, the ʺcity of shoesʺ. Spaces for knowledge, sustainable fashion and new trends The KIDS sector of MOMAD Shoes, in the connection hub between Halls 4 and 6, will house a display with 60 samples from the participating exhibitors at the trade www.momad.shoes.ifema.es fair, as a way to highlight the diversity and quality of the collections on show by the participating childrenʹs footwear companies. MOMAD Shoes strengthens its wager on sustainable fashion through ‘Sustainable Experience’, a new informative area to give visibility to and to enhance the dissemination and consumption of sustainable fashion. With the use of visual elements, visitors can see how leading companies apply responsible parameters in the production of their collections. Participants: Ecoalf, Skunfunk,El Naturalista, Storm/kayak, Moda.es, Yo Dona. Furthermore, with the selection of photographs taken by Slow Fashion Next, the exhibition ʹThe analysis of a productʹs life cycleʹ will reveal the different stages of the value chain of fashion product, from the production of raw materials to the transformation into fabrics, passing through the distribution, use and consumption, and going on finally to the end of its life. Finally, as in previous editions, the spaces outside Halls 2 and 12 will host the by now familiar Summer Terrace, a meeting point and rest area for exhibitors and visitors where they can enjoy music and a extensive range of food and refreshments supplied by a group of food trucks. More information: Interesting meetings of sector information and news Nuria de Miguel Press Officer These activities and exhibitions come in addition to the MOMAD Forum, the place Tel.: +34 91 722 50 98 for information and knowledge on the sector’s position, in which renowned [email protected] experts will share their experiences and ideas for undertaking improvement www.momad.shoes.ifema.es processes in the trade and industry over the three days of the event. Roatán Comunicación Elena Martínez This forum, which will be located at the central point between Halls 12 and 14, will [email protected] Tel. +34 91 563 67 80 cover the new operational needs of the sector, trends, e‐commerce and online communication and branding strategy, using seminars, talks and roundtable Helena Valera discussions. International Press
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[email protected] Furthermore, as a new development and in collaboration with Modaes.es and the Textile Trade and Accessories Business Association (Acotext), the fair will be host to the first edition of MOMAD Fashion Lab, a new forum in which the main More visual material at: www.fotoprensa.ifema.es fashion trends will be analysed, with the multi‐brand channel as its main pillar. Follow us at: Programme of Parallel Activities MOMAD SHOES September 2016 FRIDAY 9th SEPTEMBER ‐ OPENING of the 2nd edition of MOMAD METROPOLIS and MOMAD SHOES Time: 10.00 am Place: Halls 2, 12, and 14 ‐OPENING WALK, led by the State Secretary for Trade, Jaime García Legaz Time: 12.00 am ‐ WELCOME COCKTAILS ‐ 2ND EDITION OF MOMAD METROPOLIS AND MOMAD SHOES Time: 1.30 pm Place: Buyers’ Hall (12H18) ‐CREATING VALUE AND NEW OPERATIONAL NEEDS OF THE FASHION More information: WORLD, given by Joaquín Fernández, head of Development Projects for the Nuria de Miguel logistics operator of the fashion industry and textile industry, Logisfashion. Press Officer Tel.: +34 91 722 50 98 Time: 12:00 pm [email protected] Place: MOMAD Forum (connection hub between Halls 12 and 14) www.momad.shoes.ifema.es ‐THE PATH TO INTERNATIONALISATION VIA THE POSTAL SERVICE, Roatán Comunicación Elena Martínez given by the Exports Coordinator of Correos (the Spanish Postal Service). [email protected] Time: 1:00 pm Tel. +34 91 563 67 80 Place: MOMAD Forum (connection hub between Halls 12 and 14) Helena Valera International Press
‐INTERNATIONALISE YOUR BUSINESS THROUGH E‐COMMERCE, given Tel.: (+34) 91 722 51 74
by Jaume Rosell, founder and director of Business Development for Soul [email protected] Ecommerce. Time: 4:00 pm More visual material at: www.fotoprensa.ifema.es Place: MOMAD Forum (connection hub between Halls 12 and 14) Follow us at: ‐B2B, THE REAL TROJAN HORSE, given by Andrés de España, CEO of 3dids.com, A strategic consultancy for Internet Business and Online Marketing Infrom Alicante. Time: 5:00 pm Place: MOMAD Forum (connection hub between Halls 12 and 14) ‐DATA AND FIGURES OF THE MULTI‐BRAND CHANNEL, given by Christian de Angelis, journalist and entrepreneur at Modaes.es Time: 12:00 pm Place: MOMAD Fashion Lab (Sala Goya) ‐THE NEW CONSUMER, given by Rosa Pilar López, Sector director of the consultancy Kantar Worldpanel. Time: 4:00 pm Place: MOMAD Fashion Lab (Sala Goya) More information: Nuria de Miguel Press Officer Tel.: +34 91 722 50 98 [email protected] ‐ROUND TABLE ‘THE CHALLENGES OF THE NEW FASHION TRADE’, with Pedro González, Managing Director of Bestseller in Spain; Marcelo Toural, general manager of Krack Zapaterías; Jaime de la Figuera, Manager of the IFEMA fashion trade events, and Eduardo Zamácola, President of Acotex. Moderated by: Christian de Angelis (Modaes.es). Time: 1:00 pm Place: MOMAD Fashion Lab (Sala Goya) ‐7 KEY IDEAS FOR WINNING BACK YOUR CUSTOMER, given by Gema Gómez, founder of Slow Fashion Next. Time: 4:00 pm www.momad.shoes.ifema.es Place: MOMAD Fashion Lab (Sala Goya) Roatán Comunicación Elena Martínez ‐SUSTAINABLE FASHION LAW: LEGAL SOLUTIONS IN SUSTAINABLE [email protected] FASHION, given by Silvia Muñoz Valera, president of the Association of Tel. +34 91 563 67 80 Sustainable Fashion of Andalusia. Time: 4:00 pm Helena Valera International Press
Place: MOMAD Fashion Lab (Sala Goya) Tel.: (+34) 91 722 51 74
[email protected] ‐ROUND TABLE ‘RESPONSIBLE FASHION, POSITION ON THE CONSUMER’S TABLE’, with Ecoalf, El Naturalista, Skunkfunk and Modaes.es. More visual material at: www.fotoprensa.ifema.es Time: 4:00 pm Place: MOMAD Fashion Lab (Sala Goya) Follow us at: SATURDAY 10th SEPTEMBER ‐DIGITAL FASHION: HOW TO SEE MORE ON THE INTERNET? given by José Facchin, from Modaespaña. Time: 4:00 pm Place: MOMAD Forum (connection hub between Halls 12 and 14) ‐TRENDS SUMMER 2017, given by Irena Fariña, director and head of Sartia. Time: 12:00 pm Place: MOMAD Forum (connection hub between Halls 12 and 14) ‐SOCIAL MEDIA IN RETAIL, given by Álex López, director of Sartia. Time: 1:00 pm Place: MOMAD Forum (connection hub between Halls 12 and 14) More information: Nuria de Miguel Press Officer Tel.: +34 91 722 50 98 [email protected] www.momad.shoes.ifema.es Roatán Comunicación Elena Martínez [email protected] Tel. +34 91 563 67 80 ‐FASHION BLOGGERS AS CREATORS OF TRENDS, given by Teresa Medina, director of the social media agency Hey AV and a selection of bloggers. Time: 4:00 pm Place: MOMAD Forum (connection hub between Halls 12 and 14) ‐BE creACTIVE. IT TAKES TIME (AND VERB TENSES) TO REACH THE HEARTS OF YOUR CUSTOMERS, PRECISELY SOMETHING WE DON’T HAVE MUCH OF..., presented by José Cantero, consultant and trainer in Experiential Marketing at Arteting. Time: 5:00 pm Place: MOMAD Forum (connection hub between Halls 12 and 14) ‐PUBLIC RELATIONS 2.0: MAKE OTHERS TALK ABOUT YOUR BRAND, Helena Valera International Press
given by Sergio Serrano, of La Redacción. Tel.: (+34) 91 722 51 74
Time: 5:45 pm [email protected] Place: MOMAD Forum (connection hub between Halls 12 and 14) More visual material at: www.fotoprensa.ifema.es Follow us at: SUNDAY 11th SEPTEMBER ‐THE BRAND AS A BUSINESS STRATEGY, given by Francisco José López Navarrete, of Mindway Time: 4:00 pm Place: MOMAD Forum (connection hub between Halls 12 and 14) ‐THE BRAND AS A BUSINESS STRATEGY, given by Francisco José López Navarrete, of Mindway Time: 12:00 pm Place: MOMAD Forum (connection hub between Halls 12 and 14) Permanent Activities • Giant Shoe made in La Rioja. As part of the ‘La Rioja Tierra Abierta’ exhibition, organised by the Rioja Footwear Technological Centre (CTRC) and the Association of Footwear and Related Industries of la Rioja (AICCOR). The spectacular huge sculpture of a man’s shoe is outside Hall 6. • ‘Calzarte 6.11’ Exhibition. A display of the finalists and winners of the Elda Footwear Museum photography contest, in collaboration with the Image Centre Photography School (EFTI), the leading photography centre in Spain. More information: Nuria de Miguel Press Officer Tel.: +34 91 722 50 98 [email protected] • Handcrafted shoemaking workshop, in collaboration with the Footwear Museum. Visitors to the fair can attend this workshop run by master craftsmen, in which the different phases of the hand‐making of shoes will be demonstrated. (stand 4E06) www.momad.shoes.ifema.es Roatán Comunicación Elena Martínez [email protected] Tel. +34 91 563 67 80 • Exhibition on the ‘Analysis of a product’s life cycle’. With a selection of photographs taken by Slow Fashion Next, visitors can see the different stages of the value chain of fashion product, from the production of raw materials to their transformation into fabrics, passing through the distribution, use and consumption, and going on finally to the end of its life. (Plaza Moda Sostenible, Hall 6) Helena Valera International Press
Tel.: (+34) 91 722 51 74 [email protected] • Sustainable Experience. An informative space intended to give visibility and to enhance the dissemination and consumption of sustainable fashion. With the More visual material at: use of visual elements, visitors can see how leading companies apply responsible www.fotoprensa.ifema.es parameters in the production of their collections. (area outside Hall 6) Follow us at: •
Summer Terrace. A fun and rest place between halls 2 and 12, serving as an attractive meeting and leisure point for all visitors to the fair. The Spanish footwear industry aims to diversify its target markets Footwear exports outside the community increase by 4%, with the United States as the main destination Footwear sales in the first quarter reached €843 million and 46.3 million pairs Spanish leather goods exported for a value of €908 million in 2015 Report on the foreign trade of footwear and leather goods made by IFEMA with data provided by FICE and ASEFMA in the second edition of MOMAD Shoes Spanish footwear and leather goods continue to conquer the foreign market. Footwear sales outside the EU grew by 4% in value in the first quarter of 2016 and now represent 23% of the total. This reaffirms the Spanish industry’s commitment to diversifying its target markets as global brands. That is what can be determined from the information provided by FICE, the Spanish Federation of Footwear Industries, and ASEFMA, the Spanish Association for Leather Goods Manufacturers, which is collected in a report created by IFEMA on the occasion of the second edition of the MOMAD Shoes, International Footwear and Accessories Trade Fair held from 9th to 11th September. More information: In the first three months of the year, footwear exports reached €843 million (46.3 million Nuria de Miguel pairs), representing a drop of 0.5% in pairs and a 3% fall in revenue compared to the same Press Officer Tel.: +34 91 722 50 98 period last year. The European Union remains the main receiver market, accounting for [email protected] 77% of the total value and 79% of the total sales volume, with figures which in this period amount to 36.5 million pairs for a value of €650 million, and falls of 1.4% in sales volume www.momad.shoes.ifema.es and almost 5% in revenue. Roatán Comunicación Elena Martínez France, Italy, Germany, United Kingdom and Portugal, main destinations [email protected] Tel. +34 91 563 67 80 France, with 21.4% of the total share for export, heads the ranking of destinations for Spanish footwear with €180.5 million in turnover (10.8 million pairs). These figures represent a fall in revenue of 9.5% and a fall of 1.6% in sales volume. In Italy, the second‐
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largest buyer of Spanish footwear with €103.8 million and 5.7 million pairs, exports grew Tel.: (+34) 91 722 51 74
by 9.8% in revenue and 10.3% in pairs. In Germany, the third‐largest buyer of Spanish [email protected] footwear with €80.2 million and 3.7 million pairs, exports grew by 3.5% in revenue and by 4% in pairs. In fourth place is the United Kingdom, where exports reached €58 million and More visual material at: 2.7 million pairs, so this market grew by 5.8% in sales volume and 0.7% in revenue. Finally, www.fotoprensa.ifema.es sales to Portugal amounted to 4,000,000 pairs and €54.5 million in value, falling 10% in Follow us at: both areas. Despite the falls in some of our main neighbouring markets, special attention must be drawn to the growth in value in Slovakia (98%), Croatia (54%), Slovenia (45%) and Finland (31%). On the other hand, exports to destinations outside the EU accounted for 23% of the market share, with growth of 4% in revenue and 3% in pairs and reaching almost 120 million pairs and €193.15 million. The United States, the first destination for Spanish footwear outside the EU and sixth in the worldwide ranking, continued its positive trend, although growth slowed. Exports reached €47.2 million and 1.2 million pairs, with increases of 10% in revenue and 7.4% in pairs. Sales of Spanish footwear also evolved well in other countries, with increases in Argentina (654%), Panama (136%), the Ukraine (95%), Israel (39%), Australia (37%), the Lebanon (31%) and Saudi Arabia (17%), amongst others. FOOTWEAR EXPORTS FIRST QUARTER 2016 More information: Nuria de Miguel Press Officer Tel.: +34 91 722 50 98 [email protected] www.momad.shoes.ifema.es Roatán Comunicación Elena Martínez [email protected] Tel. +34 91 563 67 80 Helena Valera International Press
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[email protected] More visual material at: www.fotoprensa.ifema.es Follow us at: Spain exports quality and fashion By product type, 60% of the total value of foreign turnover goes to leather footwear (€502 million and 16 million pairs). The most significant subcategory is that of ladies leather footwear, representing 42% of the total and a sales revenue of €351 million, at an average price of €34.33 a pair. The second‐most widely exported item is textile footwear (19% of the total) which includes such fashionable products as espadrilles, sneakers and satin party shoes. Turnover in this area amounts to €157.7 million and 12.5 million pairs. By autonomous communities, and bearing in mind those where footwear is produced, the Valencian Community leads the ranking, accounting for 52.5% of national exports with a fall of 6%. The second‐most productive autonomous community is La Rioja, which accounts for 9.5% of total exports with an increase of 4%. The third‐most productive autonomous community is Castilla‐La Mancha, registering 5.7% of total footwear exports with an increase of 18%, followed by Murcia region, which increases its footwear exports by 32% and concentrates 4.9% of exports. Finally, there was growth of 48% in exports by Aragon. Spain is importing less footwear but at a higher price According to FICE data in the first quarter of 2016, our country received 94 million pairs with a value of €798 million. This information reflects a drop of 3.6% in pairs of shoes, but an increase of nearly 4.6% in revenue, meaning that fewer pairs of shoes were imported, but at a higher price. Imports have fallen from China and Vietnam and increased from Italy, Germany and the United Kingdom. China is the main supplier of footwear to Spain, with a share of 67% of imported pairs. Purchases from the Asian giant in the first quarter of this year amounted to 63,000,000 pairs for a value of €304 million. Vietnam, the second most important supplier with 7.2% of the share (6.8 million pairs for €86 million ), shows falls of 26% in sales volume and 13% in More information: sales revenue. The ranking is completed by Italy, where imports consolidated their growth Nuria de Miguel already started in 2015. In the first quarter of 2016, shoes from Italy increased by 19% in Press Officer sales volume and 10% in revenue. Holland remains in fourth place with imports reaching Tel.: +34 91 722 50 98 16% in sales volume and 10% in revenue. [email protected] www.momad.shoes.ifema.es In terms of the type of footwear, 86% of the articles imported corresponded to shoes not made of leather (rubber or plastic, textiles, wooden base and other). Specifically, Spain Roatán Comunicación Elena Martínez bought 81.5 million pairs of shoes for a value of €532 million. The subcategory enjoying [email protected] most growth is ladiesʹ leather footwear, with 5.3 million pairs bought for a value of €112 Tel. +34 91 563 67 80 million. Helena Valera International Press
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[email protected] More visual material at: www.fotoprensa.ifema.es Follow us at: FOOTWEAR IMPORTS More information: Nuria de Miguel Press Officer Tel.: +34 91 722 50 98 [email protected] Roatán Comunicación Elena Martínez [email protected] Spanish leather goods exported to a value of €908 million in 2015 Tel. +34 91 563 67 80 Spanish leather goods maintain the prestige they have enjoyed over the years inside and outside the country. The quality of the materials, the design and the good work of the Helena Valera manufacturers are some of their most appreciated distinguishing marks. It is not International Press
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surprising, according to the Spanish Association of Manufacturers of Leather Goods, [email protected] ASEFMA, that in 2015 exports grew by 9% and €908.7 million were registered. France, Italy and Germany are the countries which buy the most Spanish products. More visual material at: www.fotoprensa.ifema.es The leather goods that are most highly in demand abroad were handbags, with sales for with a value of €371 million (as compared to €342 million in the previous year). These Follow us at: were followed by natural or artificial leather dress wear with purchases with a value of €147 million, and small leather goods or handbag items, belts, travel articles, sleeves and cases, buckles and fasteners, gloves and umbrellas. As for imports, they increased to €1.0626 billion, 6% up on the previous year. www.momad.shoes.ifema.es Retro, minimalism, sport and grunge mark the trends in Footwear for the coming Spring‐Summer 2017 season More information: Nuria de Miguel Press Officer Tel.: +34 91 722 50 98 [email protected] www.momad.shoes.ifema.es Roatán Comunicación Elena Martínez [email protected] Tel. +34 91 563 67 80 The Sartia consultancy puts forward four lines of inspiration: Urban Elegance, Caribbean, Elementary and Sport‐Chic Footwear for Spring/Summer 2017 is coming with a new style both for men and women. This is the line taken by Sartia, a company specialised in consultancy and training for the retail sector, which at MOMAD Shoes is putting forward the guidelines that will define the footwear fashion trends for the next season. Design innovations that will continue to evolve in both materials and accessories thanks to the explorations of the designers. Footwear that renews and modernises the classic styles, as well as summer models with an urban touch. Retro, minimalism, sport and grunge will make up the bulk of the designs. Urban Elegance Quality is key in this trend, whose attention focuses on basics and on traditional icons. The materials and luxury details take the silhouettes of basic footwear to another level. Technology plays a predominant role with respect to types of materials, such as elasticised materials for creating surrounds and padding to give volume. Handcrafted details stand out, such as topstitching. The style is focused more on feminine Helena Valera International Press
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[email protected] More visual material at: www.fotoprensa.ifema.es Follow us at: forms, with a nod towards men’s products, many of which are marked by finer stitching. The single tone look is key to having an effect and achieving maximum visibility. Many unlined leathers mark the trend of a second skin. Caribbean Images and designs from high summer inspired by Cuba and the Caribbean are the focal point of interest in this trend. The eclectic looks combine objects from different cultures around the world, lending it a unique image. Platforms with open toes and elevated insteps will also be a key element. Handcrafted embroidery work marks the image of the sandals (with a much wider heel) and espadrilles, which will be a must‐have item this season. Natural materials like raffia and cane are present in the details or used in the cut and the sole. More information: Elementary Nuria de Miguel Press Officer Tel.: +34 91 722 50 98 In its designs, the footwear [email protected] combines retro with minimalism www.momad.shoes.ifema.es and grunge. Many of the designs are also Roatán Comunicación Elena Martínez marked by panelling, the grunge [email protected] culture of the late 1980s and 1990s, Tel. +34 91 563 67 80 simple insteps and uppers, twin tones and decorations with Helena Valera additional details. Patent leather International Press
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offers more gloss than in other [email protected] seasons, and the sumptuous, stained leather gives them a more More visual material at: aged look. Chamois is back for the www.fotoprensa.ifema.es summer collections in a granular style. Follow us at: More information: Nuria de Miguel Press Officer Tel.: +34 91 722 50 98 [email protected] www.momad.shoes.ifema.es Sport Chic Sports inspired footwear is defined by the combination of fashion and functionality, bearing in mind comfort and hybrid designs. The clear influence of athletic leisure stands out, soles with elevated and padded platforms focused on designs for going from the gymnasium to the street. As for materials, neoprene, leather and Eva sole will take the lead. The models particularly include the gladiator running style; the hybrid between shoe and sandal; the utilitarian luxury sandal; the sandal type urban running footwear and the renovated pool slipper. Roatán Comunicación Elena Martínez [email protected] Tel. +34 91 563 67 80 Helena Valera International Press
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[email protected] More visual material at: www.fotoprensa.ifema.es Follow us at: More information: Nuria de Miguel Press Officer Tel.: 91 722 50 98 [email protected] PREVIEW OF OFFERINGS FROM A SELECTION OF FOOTWEAR COMPANIES IN HALL 4 www.momad.shoes.ifema.es Roatán Comunicación Elena Martinez [email protected] Tel. 91 563 67 80 Helena Valera International Press
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[email protected] More visual material at: www.fotoprensa.ifema.es Follow us at: Femininity is the bet made by footwear for the coming spring‐Summer 2017 season, with trends for a modern, independent and stylish woman. Comfortable, innovative and breathable materials, fresh and handcrafted fabrics combine with bright colours, prints on leather, patent leather and metallised tones. Flat sandals, with wide and stylised heels, wedges, stilettos and shoes with broader shapes share the stage with sneakers, espadrilles and sport lines. Pons Quintana presents a sober offering in terms of colour, in which the highlights are natural colours, pastels, black and white and the new “multicolours” to make one’s feet stand out. The metallised, gloss and sophisticated fantasies give the collection its distinctive touch. The brand continues to invest in the rustic‐elegant look, with its jute platforms, thick soles, micro platforms and espadrilles, and in the range of men’s shoes that has been consolidated as a resounding success in recent seasons. The explosion of colours is seen in More information: Nuria de Miguel Press Officer Tel.: 91 722 50 98 [email protected] www.momad.shoes.ifema.es Roatán Comunicación Elena Martinez [email protected] Tel. 91 563 67 80 its handmade pleated models, one of the firm’s hallmarks. The rest of the collection, such as the loungers, the new mules and button sandals continue to stand out for their sober elegance and femininity. The elegance of the 1920s combined with the influence of geishas are the sources of inspiration for Ursula Mascaró in her Spring‐
Summer 2017 collection. Sandals are especially important both in their more basic lines with 11 cm heels and different strap types, and in the more sophisticated models in which the rear part surrounds the ankle and the platform is used to gain height. The firm also decants for handicraft‐inspired flat shoes combined in Helena Valera bright colours with wide heels, geometric beads and stamps. The firm’s iconic stiletto are International Press
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an important part of the collection with their versions in 11 and 7 cm, but have been [email protected] renewed with materials such as degrade, gilt leather, Swarovski, flowers and animal prints in striking tones . The little witch shoe with lace designs, a hit in the winter, comes back for More visual material at: the summer with crazier materials and two different heel heights: 5 and 3 cm. www.fotoprensa.ifema.es Pretty Ballerinas reinvents itself by Follow us at: descontructing its shapes and creating new forms on the profile of its dance shoes with its sandal‐dance shoe line, which stand out for their ankle straps, their elegance and the decorations on the toe. But undoubtedly the brand’s design of the season is the Lace Up model. The firm updates it based on the first dance shoes it designed 1918 in Minorca, with a more boot‐shaped model, but in highly vintage material. The Minorcan firm also extends its catalogue with its new collection of sandals with soles in microporous and ultralight material combined with more elegant tones, esparto dance shoes, sneakers and a luxury line for more elegant events. The new Spring‐Summer 2017 collection from Pura López is a tribute to women. Pointy shoes, sandals with thin heels, wedges and flat dance shoes to support the feminine personality... It is a modern collection defined by handcrafted design, colours, shapes and by the subtle, but highly visual and versatile, metallised details. Materials such as cowhide, suede and leather in bright colours such as yellow, orange, red, pink and green are the mainstay of the collection. The firm also combines textures using exotic leathers such as python or ostrich, amongst others. This explosion of colours is contrasted by a series of models in black and white and personalised multicoloured prints in calf leather that gives the collection its distinctive character. More information: Nuria de Miguel Press Officer Tel.: 91 722 50 98 [email protected] Fantasy is Sacha London’s proposal for the upcoming Spring‐Summer 2017 season. Metallised materials, matte and gloss coconuts, previously with peacock prints in metallised finish, mirrors with mesh, prints on leather and patent leathers, suedes and toned nappa. The firm also presents a broad collection for brides with elegant and fun‐filled shoes for a special day www.momad.shoes.ifema.es Roatán Comunicación Elena Martinez [email protected] Tel. 91 563 67 80 The new Spring‐Summer 2017 Wonders collection is marked by diversity and contrast in the soles and manufacture, which particularly includes the new Wondersfly sandals and the Wonders Bioconstructions. The firm also bets on corded Helena Valera International Press
footwear inspired by espadrilles or sport ghillies, Tel.: (+34) 91 722 51 74
boaters and summer wallabies, as well as on the [email protected] use of details that suggest femininity, such as gloss, glass, metal ornaments and ethnic touches. More visual material at: The soles come with volume and in light tones, ebony or cork and with combined wedges www.fotoprensa.ifema.es in cork and Eva rubber. As a new element, the Fly sandal presents a perfect balance Follow us at: between design and lightness. The 1980s are also very much present and are reflected in the straight, rounded and bell‐shaped heels. As for the colours, the collection presents a wide variety, from the more natural tones such as ivory, the more summery tones such as Baltic, red and coral; neon pink; powdery nude or metallised finishes. Highlights among the textures are worn laminates in the split leathers and elastics, and swollen leather and ‘liquid metal’ smooth effect. Also fashionable are pearlised metal, natural leathers, liquid effect patent leathers, iridescent glitter and the sunflower mirror effect. The Spanish firm Lungomare comes to MOMAD Shoes with ‘Harmony’, a feminine collection inspired by the warm colours, the light, the handcrafted process and natural fabrics of the Mediterranean. Its new models include heeled sandals, wedges with jute, pumps and sport shoes, fringes and mesh, glass and eyelets. Modern shapes with a gel foam insole and soles with non‐slip materials focused on comfort. More information: Nuria de Miguel Press Officer Tel.: 91 722 50 98 [email protected] www.momad.shoes.ifema.es Roatán Comunicación Elena Martinez [email protected] Tel. 91 563 67 80 Designs with an urban and natural style, in which a modern woman’s way of life is very much present. Its hand‐sewn line makes the product a unique shoe. La Siesta goes for natural sophistication in its new collection for men and women. Natural raw materials such as jute, leather, cotton, light and cool fabrics. Two lines of defined shapes and collections ranging from light prints in sack material to other more striking shapes with an Arab‐African inheritance, passing through the plain canvas colours with touches of fantasy in the feminine line. Every La Siesta design is inspired by the Eastern cultural roots which the brand transforms to create unique and evolved designs. For the coming season, Drap has prepared a collection full of novelties in materials and developments. Linen dyed in pastel colours and patent leather in bright colours, which give the summer look freshness. Faithful to tradition, the firm also presents its satin collections from more classic tastes and the jewel shoe to match its collection of jewel bags. Quoque comes to MOMAD Shoes with the revival of an old treasure: a fabric with beautiful embroidery and lace work on velvet in bright colours, made more than 150 years ago by one of Helena Valera International Press
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[email protected] More visual material at: www.fotoprensa.ifema.es Follow us at: designer Marta Ferrer’s grandmothers. A print more than a century old, reinterpreted on a leather shoe, on which there are also bows, leather straps, wooden heels, platforms, earth colours, greens, beige and blues. The Minorcan firm also brings forth its own view of the sandal with colours, textures and embroidery representing its more informal, relaxed and sustainable side. Quality, comfort and colour are the characteristics of the new collections from Aedo Espadrilles, which also offer a cheerful, fresh and natural style, and a touch of sophistication for women with personality, who know how to enjoy every moment and create their own style while maintaining their essence and authenticity. The espadrilles are the essential shoe of her summer collection. Sewn and handmade with natural jute soles and rubber bases, technology is used in some parts of the process to improve the durability of the final product. The new summer collection from Pedro Miralles, conceived for a stylish and dynamic woman who is demanding with her footwear, focuses on a combination of elegance and comfort. Platforms in materials such as pleats, cork and wood that offer extra style, and designs complemented by leathers in a wide variety of colours and spring prints. In its party line, the firm bets on fine and elegant corded stilettos without heels, and the party sandals with extra platform. For the Weekend by Pedro Miralles line, the brand presents more casual designs, including a wide range of sports shoes and sandals characterised by broader shapes, wider heels and innovative and breathable materials. Colour leads the way in the new collection by Hispanitas, conceived for the enjoyment of the modern, independent woman. Regarding the materials, the patent leathers, the frosted More information: metals, the rusted snake textures, multicolour raffia, pleats and applications with mesh Nuria de Miguel make a forceful statement. The firm presents a large selection of versatile models in which Press Officer the sport line gains strength with sneakers, flat forms and renovated espadrilles. The Tel.: 91 722 50 98 spring best‐sellers are the designs with masculine airs: Bluchers in patent leather decorated [email protected] with laser cuts in a range of brilliant ceramic tones. Special attention must also be drawn to www.momad.shoes.ifema.es the casual inspired models, which formed a renovated and reduced in a 2 collection through sandals with volumes on soles coloured in the tone of the leathers, and with the Roatán Comunicación Elena Martinez heels and which is finished off in wood. [email protected] Tel. 91 563 67 80 Ana Monsalve wagers on wide heels and closed wedges in her next Spring‐Summer 2017 Helena Valera collection. A wide range of bright colours that International Press
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melt into designs with delicate craft touches [email protected] such as mottling and festoons. Highlights include the suede textures with touches of pate More visual material at: and leather and the bright metallised and www.fotoprensa.ifema.es wrinkled tones. Follow us at: Innovation and design define the offering from María León for the upcoming edition of MOMAD Shoes. A collection of ladies’ dance shoes full of nuances in pastel tones, browns and earth combined with animal prints, colour degrade, sequins and decorations finished off in gloss, stones and bows. Heels are the main features of Menbur for the coming Spring‐Summer season. The firm, which celebrates its 50th anniversary in 2017, is betting on the different types of heel (white, medium and thin) and the different heights (from 4 cm to 14 cm) for its women’s footwear. Peep toes, thin toes, sandals, wedges, gladiator, etc. are the predominant lines. Materials include leather, suede or nappa, fine or coarse textures, printed glitter and satin textiles in a wide range of colours and metallised microfibres. Natural raffia (plain or printed) combines with synthetics such as patent leather, pleats or mirror metallised in bright colours like red and coral and soft tones such as nude, beige, champagne or camel. For the coming season, Viguera is banking on colour and volume. Fabrics with applications, metallised elements in silver, gold or bronze, prints in blue and pink tones without ignoring the eternal black and white, soft suede in warm colours, More information: reversible paillettes, and floral prints or Nuria de Miguel studs for a rockier and more trendy look. Press Officer The wedges are lifted with jute to adapt to Tel.: 91 722 50 98 [email protected] an elegant and comfortable day look, while the sports shoes are presented with esparto www.momad.shoes.ifema.es soles and fine volumes. Roatán Comunicación Elena Martinez Valentina Tachi for the coming Spring‐Summer 2017 [email protected] season is decanting for distinction and luxury with a Tel. 91 563 67 80 collection comprising stilettos, peep toes, kitten heels and jewel sandals. Party shoes with a retro spirit that refer to Helena Valera the past but with a reinvented style looking to the International Press
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present. [email protected] More visual material at: www.fotoprensa.ifema.es Follow us at: The firm Vidorreta at MOMAD Shoes presents an extensive collection of soles and shapes, but with a focus on flat footwear. Offerings made from different textiles and leather such as suedes, nappa, cowhide and pythons in metallised tones. Guantitos presents its children’s collection for the upcoming Spring‐Summer 2017 season with a cool and strikingly different image, made mainly from leather. Its range begins from the earliest footwear (baby’s booties from size 18) with anatomically adapted shapes for a correct fit and foot development. The more advanced sizes have a modern design with material such as printed and metallised leathers, glitter, etc. Its innovations include a sport and luxury sport line with a fun‐filled and innovative design, and LED laces that light up in the dark. More information: Nuria de Miguel Press Officer Tel.: 91 722 50 98 [email protected] www.momad.shoes.ifema.es Roatán Comunicación Elena Martinez [email protected] Tel. 91 563 67 80 Helena Valera International Press
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