LOLA JAMES HARPER EAU DE TOILETTE FRAGRANCES

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LOLA JAMES HARPER EAU DE TOILETTE FRAGRANCES
I
was introduced to the Lola James
Harper brand during a press launch
organised by Purple PR back in
spring where I met Rami Mekdachi,
creator of this unique and unusual
brand. He explained to me that the
essence of its collection is based on
finding a way to recall his best memories of friendships and experiences
he encountered during his lifetime
travelling, into products that can be
enjoyed by everyone. His fragrances
are a reminder of such places. The
importance is keeping memories alive
and cherishing them throughout an
endless frame of time where they can
be re-lived not just through pictures,
music, clothing, but also from a scent
point of view. This is the concept
behind Lola James Harper fragrances.
Each fragrance is attached to a memory
of a special moment where we can be
transported back and somehow release
the same experience and energy for a
new feel-good state of mind, according to Rami’s philosophy. He explained
that he came to this conclusion after
working with many brands across many
fields. We all need a connection to fill
our senses with an image, a smell, music
and stories because we are all dreamers and we need to go into a place that
gives us something to dream of. The
idea for the collection came through
after working for various brands in the
past 16 years. Rami thought it was time
to bring out his own fragrance, respectfully inspired by the classic pioneer of
fragrances: Chanel, Lanvin and Poiret,
where elegance, scent and love for
design and fashion were all part of the
same experience.
The six fragrance collection is sophisticated and a real classic, each presented
in a chic French-made glass bottle
with heavily-weighted iron top. Each
scent has its own story, its own feeling
attached to it, where the wearer can
associate their own memories and
recreate their own state of mind and
memories. The collection is made up of:
EVERYTHING WILL COME
TOGETHER
This Verbena Eau De Toilette has a
classic and pure scent. Reminiscent of
old fashion flairs, it represents time
encapsulated in a potion, and also has
a lovely hint of fresh and lemony feel
attached to it.
DO WHAT YOU LOVE WITH
PEOPLE YOU LOVE
The strength of the Iris root is the inspiration behind this fragrance, just like the
strength of the foundations of friendship
and people we love.
LITTLE BY LITTLE WITH JOY
The orange scent is connected to the
feeling of summer, blossom and the
joyful time of families being together.
JUST SAY YES
This fragrance is all about roses and
their romantic, sweet and fresh feel
that inspire romanticism and idealistic
feelings.
TOGETHER IS ALWAYS BETTER
This Green Tea scent is very smooth,
delicate and sophisticated. It really
gives you a feeling of being together
and sharing the experience with an open
mind.
PLAY AGAIN NOW
The woody scent of Opoponax is very
exotic and warm. Together with amber
tones, it brings a feel of welcoming and
blessing.
Lola James Harper Lifetime Collection
is available exclusively at Selfridge’s
department store while Rami Mekdachi’s creations also include candles,
photographs, clothing, books and music.
www.lolajamesharper.com