ScentAir Overview - Online Exhibitor Manuals
Transcription
ScentAir Overview - Online Exhibitor Manuals
ScentAir Overview Why ScentAir … With 80,000 placement in 109 countries producing over 3 billion scent impressions per year, ScentAir is the global leader in commercial scent branding solutions. Mission: To transform commercial environments using the power of scent; a necessity for complete and exceptional customer experiences Strategy: To establish ScentAir as the clear choice for enhancing customer experiences with advanced scent technologies and service Tagline: Transforming environments worldwide through the power of scent Confidential Information of ScentAir. ©Copyright 2011 ScentAir. All Rights Reserved 2 ScentAir : The leader in commercial scent solutions Where we started o ScentAir was created in 1994 by a Walt Disney Imagineer using scent to enhance the theme park experience. What we do o o o We transform environments through the power of scent by continuously refining the art and science of scent as a critical sensory element to the customer experience We deliver over 3 Billion impressions annually We support of over 80,000 commercial deployments in 105 countries • More than all of our competitors combined • World class clients in Gaming, Hospitality and Retail How we do it o o o o Broad spectrum of advanced, proven scent delivery technologies Over 700 representatives through Global Network & Service Platform In‐house team of chemists, engineers and perfumers Adhere to the highest level of safety, efficacy and performance Confidential Information of ScentAir. ©Copyright 2010 ScentAir. All Rights Reserved 33 Why ScentAir … • World‐class customers in retail, hospitality and entertainment • Unparalleled global service capability • Financially sound and well capitalized • Broad platform of proprietary products that are safe and reliable • Expertise in designing and delivering custom fragrance solutions • Experience, more than 80,000+ successful deployments • ScentAir is the only scent marketing company accepted as a member of the International Fragrance Association (IFRA) • Guaranteed to meet local air quality standards Confidential Information of ScentAir. ©Copyright 2011 ScentAir. All Rights Reserved 4 Why ScentAir: We Encourage Sustainability & Recycling • Our products are made from post‐consumer recycled materials when possible. • Fragrance cartridges and containers are identified with the universal recycling symbol for polypropylene. o Common products made with PP are Auto parts, industrial fibers, food containers, and dishware • ScentAir requires our vendors and fragrance partners to practice environmentally safe and sustainable business practices. Confidential Information of ScentAir. ©Copyright 2011 ScentAir. All Rights Reserved 5 Reference Accounts: A Diverse, Client Base of Industry Leaders … BLOOM SUPERMARKETS 72,000+ Deployments 109 Countries 3+ Billion Annual Scent Impressions Confidential Information of ScentAir. ©Copyright 2011 ScentAir. All Rights Reserved 6 “We think scent is a pretty exciting element of the whole guest experience…we hope it can help guests decompress after the rigors of the road.” – Senior Vice President, Starwood Hotels ScentAir provides signature fragrances for all Starwood hotel brands worldwide. The signature fragrances create an inviting experience for their guests and play an important role in their overall sensory branding strategy for more than 800 properties. Confidential Information of ScentAir. ©Copyright 2010 ScentAir. All Rights Reserved 7 “It’s all about the experience. ScentAir has added another dimension to our guests’ experience. Guests and staff just love it!” – General Manager, Mandalay Bay Resort Over two dozen ScentStream systems diffusion systems add to the fun and games at one of Las Vegas’ most renowned resorts. Complementing the lush vegetation, flowing water and exotic decor, the signature aroma of Coconut Spice is delivered throughout Mandalay Bay’s 135,000 square foot casino. Confidential Information of ScentAir. ©Copyright 2010 ScentAir. All Rights Reserved 8 “We are a global brand and we require a global supplier…ScentAir completed the deployments on time and our customers love the enhanced shopping experience.” – Project Manager, Stradivarius The world’s largest retailer, Inditex, selected ScentAir to facilitate a global deployment for their signature fragrances within their corporate and franchised stores. ScentAir completed ScentStream® deployments in more than 400 corporate owned Zara Home, Stradivarius and Uterqüe stores in less than 90 days. Confidential Information of ScentAir. ©Copyright 2011 ScentAir. All Rights Reserved 9 “Customers notice and they comment about the fragrance as soon as they come in. It adds another interesting element to our stores.” – Store Manager, Hugo Boss New York City Hugo Boss deploys ScentAir in all of the stores in North America. Two custom fragrances were developed to complement the sophisticated visual elements. Plans are being developed for a global deployment in 2011. Confidential Information of ScentAir. ©Copyright 2011 ScentAir. All Rights Reserved 10 “Our customers love the fragrances developed b y ScentAir…. They are the only global service provider that can support our corporate and franchise expansion plans” – Brand Director , Mango ScentAir developed signature fragrances for Mango to enhance the shopping experience for male and female customers. ScentAir was chosen over multiple competitors after careful testing and evaluation. A worldwide deployment of Mango corporate and franchise stores is now underway Confidential Information of ScentAir. ©Copyright 2011 ScentAir. All Rights Reserved 11 “Our retail tenants and shoppers comment on the wonderful fragrance…” – Assistance Property Manager, IFC Hong Kong ScentAir provides fragrance solutions for the entrances, food court and restroom corridors for the IFC showcase malls in Hong Kong and Shanghai, China. A combination of delivery and fragrance technologies were deployed to enhance the shopping experience at these destination malls. Confidential Information of ScentAir. ©Copyright 2011 ScentAir. All Rights Reserved 12 “Our signature scent creates a positive and memorable experience. We are very pleased by the response from customers.” – VP Marketing, Aria Aria Resort & Casino, Vdara Hotel & Residences, the Crystals Retail & Entertainment District and the Mandarin Oriental Las Vegas all sport signature scents developed by ScentAir and delivered through a broad range of delivery systems Confidential Information of ScentAir. ©Copyright 2011 ScentAir. All Rights Reserved 13 “The custom fragrance and delivery systems installed by ScentAir complete the multi-sensory experience for our shoppers.” - Managing Director, ION Orchard Mall, Singapore ScentAir developed and deployed a custom fragrance for Singapore’s newest shopping and lifestyle mall. With over 200,000 shoppers each day, the new 67,000 square meter complex features over 400 exclusive brands and boutiques. Confidential Information of ScentAir. ©Copyright 2011 ScentAir. All Rights Reserved 14 “Our guests love the Rainforest fragrance and now associate it with the COD experience ... ScentAir was the only company that could meet our technical and service standards.” – Vice President of Engineering , City of Dreams. Macau The City of Dreams is the premier integrated resort property in Asia featuring three hotels, a high‐end retail boulevard and numerous gaming venues. ScentAir was selected to develop custom fragrance solutions; including the popular City of Dreams fragrance, “Rainforest” used throughout their public spaces. Nearly 100 ScentStream® systems were installed within 3 weeks of the contract award. Confidential Information of ScentAir. ©Copyright 2010 ScentAir. All Rights Reserved 15 “ScentAir’s technical expertise and the performance of their systems was impressive. Our guests love the fragrance.” – Facilities Manger The Venetian Resort The Venetian Las Vegas contracted ScentAir to replace a competitor’s system that was causing damage to their HVAC system. After ScentAir installed 42 ScentStream® systems, the Venetian found that ScentAir’s system were more efficient in performance and fragrance oil consumption. Confidential Information of ScentAir. ©Copyright 2010 ScentAir. All Rights Reserved 16 “By adding a signature scent and focusing on what matters most to our guests, we are able to adapt the (our) brand and and make it relevant” – Senior Vice President, IHG As part of an overall rebranding effort, ScentAir developed signature fragrances for the new Holiday Inn and Holiday Inn Express brands. The new signature fragrances are delivered in 2,400 locations worldwide through a variety of ScentAir delivery systems. Confidential Information of ScentAir. ©Copyright 2010 ScentAir. All Rights Reserved 17 Capabilities: Guarantee safety and performance Fragrance Development and Technology team consists of bio-chemical engineers, perfumers and fragrance developers Fragrance formulations are optimized for the specific delivery technology and client’s air purification systems Fragrances meet or exceed all IFRA, CARB, US, Hong Kong and EU health and safety standards o No harmful VOC’s Only Scent Marketing company member of IFRA ScentAir partners with leading Universities in advanced olfactory testing and particle research Two provisional patents for fragrance formulations Facility includes climate controlled testing labs and equipment: o Particle size analyzer o Gas Chromatography-mass spectrometry (GC-MS) test equipment Alliances with the World’s Leading Fragrance Houses Confidential Information of ScentAir. ©Copyright 2011 ScentAir. All Rights Reserved ScentAir testing labs 18 Capabilities: We can provide 24‐7 service & support… • Customer Service o Domestic and International o 225 Representatives in 65 Countries • • European Production Facility – Madrid, Spain Technical Services Support o Installation Services o Regularly Scheduled and On‐site Service • Marketing & Administrative o Brand Identity o Creative Services & Promotions o Account Management o Customized web‐portal for GM’s and staff Confidential Information of ScentAir. ©Copyright 2011 ScentAir. All Rights Reserved 19 Capabilities: Global Operations Network World Headquarters Production & Distribution Facility: Charlotte, North Carolina USA Production & Distribution Facilities: Madrid, Spain Kowloon, Hong Kong Singapore Distributor/Servicing Centers Confidential Information of ScentAir. ©Copyright 2011 ScentAir. All Rights Reserved 20 Solutions: Advanced, proven fragrance delivery technologies… • Our broad platform of delivery technologies is a major competitive advantage • With more than 80,000 deployments, our experience allows us to provide proven delivery solutions and advanced technologies that meet our client’s unique needs • Evaporative and Dry Atomization Technologies • Zoned and Wide Area Solutions Engineered Solution ScentStream ScentDirect ScentWave-CM ScentWave ScentSticks •Patent pending technology •Scents small spaces without flame or oil •Paper product – 100% biodegradable •Dry air evaporative delivery •Easy to replace cartridges •Patented technology •Dry air evaporative delivery •Easy to replace cartridges •Patented technology •Advanced atomization technology •Fan-forced direct diffusion •Patent Pending • Atomization technology • Modular components • Connects to HVAC • Small – Large Areas •Patent pending Confidential Information of ScentAir. ©Copyright 2012 ScentAir. All Rights Reserved •Custom Designed •Manual or automatic scent delivery •Ideal for simulation & entertainment 21 21