IN THE AIR c o m I N g NEW WINS DRom

NOVEMBER - DECEMBER 08
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I N T HAir
E AIR
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NEW WINS DROM
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NEW WINS
«From Jimmy Choo to Yves Saint Laurent»
«Frangipane delle Maldive» by Monotheme
«Tiaré de Tahiti» by Monotheme
IN THE
Tom Ford
Lalique
Kate Moss
Gucci
Ralph Lauren
Serge Lutens
Vera Wang
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CONCEPT TREND
INSPIRATION
Wishes
«One Two Three»
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COMING
HOUSE : HUGO
GROUP : P&G Prestige Products
LAUNCH DATE : February 2009
HOUSE : Jimmy Choo
LAUNCH DATE : Spring 2009
HOUSE : Yves Saint Laurent
GROUP : L’Oréal
LAUNCH DATE : March 2009
HOUSE : Roger Vivier
LAUNCH DATE : 2009
Air
IN THE AIR
IN THE
H O U S E : To m F o r d
GROUP : Estée Lauder Group
F R A G R A N C E : «W h i t e Pa t c h o u l i »
L A U N C H DAT E : S e p t e m b e r 2 0 0 8
B OT T L E D E S I G N E R : L a l i q u e
CONCEPT :
The latest fragrance by Tom Ford, White Patchouli, is aimed to reinvent
the patchouli of the 1960s, to capture the myth of a generation.
With a sensuous core of patchouli, mixed with elegant Rose and
white flowers, the scent embodies the bohemian chic, opening with
sparkling notes of Bergamot blended with delicate white Peony and
spicy Coriander accents making an instant play for attention. The
alluring and modern heart unfolds in sequence: rich Rose absolute,
night blooming Jasmine, and the stimulating Ambrette seed. Precious
Patchouli, using as a top grade quality ingredient known as “Orpur”
- the word is derived from “origin” and “purity”, is enriched by a
medley of blonde Woods and the smoky scent of Frankincense and
surrounded by musky powdery notes.
Tom Ford said, “For this project, I wanted to reinvent patchouli.”
The fragrance is housed in the already familiar bottle - Tom Ford
for men, Black Orchid, and Black Orchid Voile de fleur, but in ivory
white.
OLFACTIVE FAMILY :
- Chypre, Rose, Ambery
IN THE
Air
HOUSE: Lalique
G R O U P: A r t & Fr a g r a n c e
FRAGRANCE: «Lalique White»
L A U N C H DAT E : S e p t e m b e r 2 0 0 8
B OT T L E D E S I G N E R : L a l i q u e
CONCEPT :
Crystal-maker Lalique launched a new fragrance for men called Lalique
White. The colour white is a reference to the light-refracting properties
of crystal.
This scent opens with top notes of Tamarind, Lemon leaves and Bergamot,
Lemon, and Elemi, its middle notes are Nutmeg, white Pepper, Violet
and Cardamom, the spices contribute to the long lasting freshness; and
the dry down is characterised by white Amber, Musk, Moss, and white
Cedarwood.
The bottle is a classical one for men with a lacquered white cover and a
silver cap.
OLFACTIVE FAMILY :
- Woody, Spicy, Citrus
IN THE
Air
H O U S E : Ka t e M o s s
G R O U P: C o t y B e a u t y
F R A G R A N C E : «Ve l v e t H o u r »
L A U N C H DAT E : S e p t e m b e r 2 0 0 8
B OT T L E D E S I G N E R : L u t z H e r m a n n
CONCEPT :
Super model Kate Moss is launching her second fragrance following
Kate, titled Velvet Hour. It invites us to imagine that this new scent
might be a reinterpretation of that mysterious feeling you have when
day meets night. A brief, precious moment as dusk settles, when the
air is electrified with wonderings and possibilities. It is all about
entering an intimate, almost ritualistic moment of intense sensuality
and seduction as Kate Moss describes it herself: ”this scent conjures
up that special moment when night time comes and envelops you
in velvet.”
The scent is described as an enigmatic woody floral, featuring
Freesia, grey Pepper, and Cashmere Incense in top notes, then
it segues into essences of Patchouli and Nutmeg and lingers
on with notes of Sandalwood, crystal Amber, and Ebony Wood.
The packaging was designed by Lutz Hermann in a favourite scentcolour for Kate Moss.
OLFACTIVE FAMILY :
- Woody, Floral, Ambery
IN THE
Air
HOUSE: Gucci
G R O U P: P & G Pr e s t i g e Pr o d u c t s
FRAGRANCE: « GUCCI BY GUCCI POUR HOMME »
L A U N C H DAT E : O c t o b e r 2 0 0 8
B OT T L E D E S I G N E R : C o p y w r i g h t e D e s i g n Pa r i s
CONCEPT :
The new signature for men by Gucci is the masculine counterpart of last
year’s feminine edition. Gucci by Gucci pour homme combines classic
masculine appeal with cool, contemporary elegance.
The scent opens with Bergamot, Cypress, black Pepper, and a marine
accord, sparkling and fresh, followed by a heart of Violet leaves,
Jasmine, creating a masculine floralcy, Nutmeg, and Juniper berry for
natural appeal, the base is a combination of woods, Amyris, Cedar,
Patchouli for intensity, where ambery notes, Tobacco leaves, Incense,
Elemi, and Leather accord provide warmth, longevity and depth.
Artistic director Frida Giannini said the fragrance “absolutely had to
be something quite fresh, modern with a touch of cypress and citrus
— to link it back to the women’s scent.”
The ads will be fronted by actor James Franco.
OLFACTIVE FAMILY :
- Woody, Aromatic, Aquatic
IN THE
Air
H O U S E : Ra l p h L a u r e n
G R O U P: L’ O r é a l
FRAGRANCE: « Love »
L A U N C H DAT E : O c t o b e r 2 0 0 8
B OT T L E D E S I G N E R : L a r a M o d j e s k i & Ro n y Z e i d a n
CONCEPT :
Ralph Lauren’s new fragrance has been created as a personal gift from the
designer to his customers. Love embraces its signature: the Rose, the iconic
symbol of love.
The scent features green aquatic accord, Champagne note, and Goji berry
on top, Bulgarian rose framed with Ylang ylang from Mayotte and Moroccan
Rose, surrounds the heart, blended with warm golden Amber, Orris root
butter, Indonesian Patchouli, Vetiver, Musk, and Benzoin.
The precious fragrance is captured in an exquisite heart-shaped bottle that
bears the etched Ralph Lauren signature.
A luxury bottle with a Brazilian amethyst cap and 24 carat gold details as
the crown of this edition, including exclusive ingredients: Chinese Magnolia,
Natural Orpur Mimosa, May Rose, Australian Sandalwood, and Vanilla.
OLFACTIVE FAMILY :
- Chypre, Floral, Fruity
IN THE
Air
H O U S E : S e r g e L u t e n s S a l o n s d u Pa l a i s Ro y a l
G R O U P: S h i s e i d o G r o u p
F R A G R A N C E : « E L AT TA R I N E »
L A U N C H DAT E : S e p t e m b e r 2 0 0 8
B OT T L E D E S I G N E R : S e r g e L u t e n s
CONCEPT :
The last exclusive for Les Salons du Palais Royal fragrance is titled El
Attarine, recalling the term «Atar», meaning «perfume, heart, flavour,
essence».
“Attarin” in Arabic countries refers to all that has an odour, sweetsmelling, affirming the roots of inspiration. El Attarine is also the name of
the world’s most beautiful Koranic schools in Fez, for the privileged few.
Its beauty, matching that of the finest palaces and mosques, contributed
to the scent of a culture rich with emotion. “From my attarinian solitude,
the fruits of my imagination were abundant,” Serge Lutens said, “Attarine
is not a closed door”. The fragrance embodies a skin perfume, with
woody, spicy, and above all solar notes. A tiny, but powerful flower, the
everlasting flower and its sap surround the heart. To soften this olfactory
poem, the fruitiness of the Apricot marries well with the warm spiciness
of the Cumin.
OLFACTIVE FAMILY :
- Woody, Spicy, Ambery,
Floral
IN THE
Air
H O U S E : Ve r a Wa n g
G R O U P: C o t y Pr e s t i g e
F R A G R A N C E : «Ve r a Wa n g L o o k »
L A U N C H DAT E : N o v e m b e r 2 0 0 8
B OT T L E D E S I G N E R : H e n r y d e M o n c l i n
CONCEPT :
The fashion house Vera Wang has launched its latest edition, Look,
described as a sophisticated fragrance to reflect her brand’s fashion
status.
The bold, modern, captivating scent of Vera Wang LOOK embraces a
woman’s confidence and creates a seductive effect through complex
textures and layers of fragrance notes.
A sparkling scent of Mandarin and watery Greens are layered with lush
notes of Lychee and golden delicious Apple, filling the top note with
a burst of energy and freshness. The vibrant floral bouquet of Lily,
Freesia, and Jasmine envelopes with femininity the heart. A natural
sensuality is enhanced in the drydown with the richness of Vanilla and
skin Musk. Touches of Oakmoss and Patchouli create balance.
The image of the fashion brand is building on its sophistication with
highly stylised campaign photos shot by Steven Meisel.
OLFACTIVE FAMILY :
- Floral, Fruity, Woody
IN THE
Air
HOUSE: John Galliano
G R O U P: S e l e c t i v e B e a u t y
FRAGRANCE: « John Galliano »
L A U N C H DAT E : O c t o b e r 2 0 0 8
ERRATUM
B OT T L E D E S I G N E R : J o h n G a l l i a n o / C e n t D e g r é s
CONCEPT :
T
he designer John Galliano, artistic director for Dior, signs his first
fragrance. Created on the most important moments of his memory,
the perfume evokes at the same time his own roots and his muse,
i.e. the Galliano girl. The scent opens with the fresh clean effects of
Aldehydes, associated to the natural of Ambrette and Angelica for a
turbulent effect, as his creations are, and features a powdery floral
heart, referring to the catwalk make up, with Orris, Rose and Violet.
The dry down reminds him of the church, where he was altar boy, with
a precious woody note and Incense.
The bottle is devoted to the Galliano girl as well, looking baroque and
mysterious. The shape evokes a body draped in a decadent oversized
dress, deep purple coloured, with a back-side décolleté, inspired by
Baldini’s paintings. Outer packaging, for instance, was inspired by his
«love of collage. “My life is a bit like a collage,” said John Galliano.
The outer box’s interior is printed with Galliano’s signature gazette.
OLFACTIVE FAMILY :
- Floral, Aldehydic, Citrus,
Woody
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NEW
NEW WINS
WINS
NEW WINS
HOUSE: Monotheme
G R O U P: M a v i v e
F R A G R A N C E : « Fr a n g i p a n e d e l l e M a l d i v e »
L A U N C H DAT E : J u n e 2 0 0 8
CONCEPT :
Belonging to the Earth Collection and targeting the
younger woman, the Monotheme Frangipane delle
Maldive is one of the exotic raw materials of these
sensual destinations. White and sunny beaches,
palm trees mirrored in a crystal clear sea are the
collective images that come to mind.
A lingering, distinct fragrance blend of white flowers,
encircled by an aroma of Vanilla. The precious Musks
melt together to complete a scent that graces the surface
of the skin and warms it like the Maldive sun.
The gracefully simple and modern shape of the bottle
is combined with a soft-curved capsule, creating an
elegant silhouette, in a chromatic clarity, achieving the
symbol of purity.
OLFACTIVE FAMILY:
- Floral, Vanilla, Musk
PERFUMER :
Pierre Gueros
-
New York
NEW WINS
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NEW WINS
HOUSE: Monotheme
G R O U P: M a v i v e
F R A G R A N C E : «T i a r é d e Ta h i t i »
L A U N C H DAT E : J u n e 2 0 0 8
CONCEPT :
Belonging to the Earth Collection, targeting young women,
the Monotheme Tiaré of Tahiti is one of the exotic raw
materials of these sensual destinations. Crystal clear waters,
multicoloured fishes, and wonderful flowers are the collective
pictures coming to the mind, mentioning this place.
The floral scent is characterised by a hint of Cocoa, Almond,
Vanilla and Orchid flower, gently yet vibrantly break forth,
accompanied by the natural scent of the Tiaré flower. A
sensual and intriguing base imbues the fragrance with those
emotions that are uniquely aroused by the island of Tahiti.
The gracefully simple and modern shape of the bottle is
combined with a soft-curved capsule, creating an elegant
silhouette, in a chromatic clarity, achieving the symbol of
purity.
PERFUMER :
Corinne Cachen
-
Paris
OLFACTIVE FAMILY:
- Floral, Gourmand, Musky
trend
CONCEPT TREND
OLFACTIVE
ONE
TWO
THREE
Three, a question of choice and a
real sense of freedom!
3, this number is both highly symbolic and rather special. It is the number used
to represent the 3 important steps in our life and also to describe the holy trinity
as conceived in Christian belief. It is found in paintings in the form of triptych and
often associated with stories for children: Goldilocks and the three bears, Aladdin’s
three wishes from the magic lamp, etc. It evokes something whole, complete, closing
off a triangle, the first geometric plane shape.
A true entity, it comes in many different variations.
Therefore, perfumes launched in threes is nothing new. The Montana perfumes in
1994 launched 3 “eaux”: Argent (silver), Or (gold) and Cuivre (copper) which can
be worn separately or together depending on your mood... The consumer becomes
his own creator of perfumes.
Givenchy followed in 2000 launching Oblique, a perfume for women in three
versions: Play, Fast Forward and Rewind. Identified under the same name, the idea
of 3 perfumes allows for a wider olfactive choice while remaining playful and fun.
Today, Launches in threes are part of the “Niche” perfume line, Kapsule by Karl
Lagerfeld and La Maison Guerlain are set in a purely olfactive and emotional world,
where Giorgio Armani, Jil Sander or Sarah Jessica Parker play the freedom of choice
card, the choice of perfume depending on a certain mood or fantasy...
GUERLAIN - ELIXIR CHARNEL
Chypre Fatal - Gourmand Coquin - Oriental Brûlant
MONTANA
Eau d’Argent - Eau d’Or - Eau de Cuivre
KARL LAGARFELD - KAPSULE
Floriental - Woody - Light
GIORGIO ARMANI - ONDE
Onde Extase - Onde Mystère - Onde Vertige
drom
FRAGRANCES SENDS YOU