Media Kit - Tourism Western Australia
Transcription
Media Kit - Tourism Western Australia
TOURISM WESTERN AUSTRALIA Media Kit 2016-17 Overview About Tourism Western Australia 2 About Western Australia 4 International Visitor And Market Snapshot 6 Tourism Impact and Employment in Western Australia 8 Aviation10 Marketing Update 14 WA’s Diverse Events Calendar 18 Regional Snapshot 22 Destination News Freo the way to go in 2016 28 Indulge your senses in the Margaret River region 30 WA in pictures 34 Anytime adventures in the Peel Region 36 The magic of the Kimberley 38 Caravanning and camping across WA 46 WA Wildflowers - Mother Nature’s dazzling show 48 Whale interactions at Ningaloo Reef 52 Perth - the ongoing evolution - the city and beyond 56 Rottnest Style - Island Life 62 A few words from our friends of WA 66 Great Southern exposure 68 WA leads Australia in growth of the cruise sector 72 The W ‘A’ List Coastal and aquatic 77 Perth and Beyond 80 Outback Experiences 82 Luxury Experiences 84 Nature Experiences 86 Aboriginal Experiences 88 New Product Accommodation93 Tours & Attractions Food & Wine 96 106 Overview Cottesloe Beach ABOUT TOURISM WESTERN AUSTRALIA Tourism Western Australia (Tourism WA) is the State Government agency responsible for promoting Western Australia (WA) as an extraordinary holiday and business event destination. The agency works in partnership with the private sector, government and communities to develop WA’s iconic tourism experiences and promote them locally, nationally and internationally. Tourism WA is also an economic development agency responsible for getting the conditions right so the State’s tourism industry can thrive. In the year ending December 2015, visitors spent $9 billion in WA. The State Government, through Tourism WA, is implementing a strategy to increase the value of tourism in WA to $12 billion by 2020. Tourism WA has three core functions: • marketing the State; • developing, attracting and promoting major events; and • facilitating the development of key tourism destinations. The agency is responsible for delivering innovative marketing campaigns to raise local, national and international awareness of WA’s extraordinary destinations and experiences. Tourism WA also aims to develop, attract and market a range of sports, arts, cultural and culinary events. These events draw visitors to the State, help raise WA’s profile through valuable media exposure and add vibrancy to communities, particularly in regional areas. Major events supported by Tourism WA include the Hopman Cup mixed tennis tournament; the Margaret River Pro, which attracts the world’s top male and female surfers; the Margaret River Gourmet Escape food and wine festival; the Perth International golf tournament; Sculpture by the Sea at Cottesloe Beach; and the Telstra Perth Fashion Festival. Tourism WA’s Destination Development division works closely with other government agencies, local government and the tourism industry to determine the needs of destinations in terms of access, accommodation, attractions and amenities for visitors, and seeks to facilitate the filling of gaps through private and public investment. The team is also focused on ensuring the State’s policies and regulations support tourism development. For more information on Tourism Western Australia, visit tourism.wa.gov.au 2 TOURISM WESTERN AUSTRALIA Floating at The Basin on Perth’s Rottnest Island. Photo by Garry Norris MEDIA KIT 2016-17 3 ABOUT WESTERN AUSTRALIA Bordered by the Indian Ocean, Western Australia is one of the oldest lands on Earth with a living Aboriginal history dating back more than 40,000 years. The first recorded European visitors in WA’s history were the Dutch in the 1600s, but European settlement didn’t officially take place in WA until 1826, when the southern port of Albany was settled as a military outpost. However, the colonial headquarters were moved to the current capital of Perth. WA’s history is unusual in that it was one of the few Australian states that wasn’t settled as a penal colony. The first major population surge came in the 1890s with the discovery of gold in the central and southern outback. The ensuing gold rush saw a massive influx of people from Australia and around the world. On January 1, 1901, WA joined the other Australian States to form a federation, headed by a Federal Government and supported by individual State Governments. Today, the Indigenous cultures of WA provide a continuous and living link with ancient knowledge and the land, passed on through song, dance, visual arts, the reading of the seasons and ceremony. There are more than 250 Indigenous communities in WA, and around 16,000 people. Home to 2.6 million people, the majority of whom (2 million people) live in the capital city of Perth, Western Australians come from over 200 different countries. With 12 per cent of the population speaking a language other than English at home, our workforce communicates easily with countries and businesses around the world. Lake Ballard 4 TOURISM WESTERN AUSTRALIA Western Australia is a world leader in the production of minerals and petroleum, wool, seafood, pearls, premium wines and gourmet foods, has a strong agribusiness industry, and a growing services sector, which includes scientific and medical research, tourism, education, architecture, ship building and defence, engineering construction, subsea development, film, fashion, music and writing. EXPERIENCING EXTRAORDINARY IN WESTERN AUSTRALIA – KEY VISITOR EXPERIENCES Western Australia is one of the largest States in the world. The landscape is inspiring in its beauty and grandeur and includes pristine beaches, rugged gorges, unique rock formations, towering forests and secluded waterfalls. The climate is also varied, from the Mediterranean climate of the south, to the tropical climate of the north, meaning that you can find summer in Western Australia at any time of year. WA has five regional tourism organisations (RTOs) that work with Tourism WA and tourism operators to market their region’s extraordinary destinations, experiences and events. The tourism regions are Experience Perth, Australia’s Coral Coast, Australia’s South West, Australia’s Golden Outback and Australia’s North West. UNSEALED ROAD 4WD TRACK LAKE NATIONAL PARK MARINE PARK SEALED ROAD UNSEALED ROAD AUSTRALIA'S NORTH WEST 4WD TRACK AUSTRALIA'S GOLDEN OUTBACK LAKE AUSTRALIA'S CORAL COAST NATIONAL PARK EXPERIENCE PERTH MARINE PARK AUSTRALIA'S SOUTH WEST Lake� Argyle Windjana Gorge NP AUSTRALIA'S NORTH WEST AUSTRALIA'S GOLDEN OUTBACK AUSTRALIA'S CORAL COAST Lake� Argyle EXPERIENCE PERTH AUSTRALIA'S SOUTH WEST Windjana Gorge NP Cape Range NP Cape Range NP Y L HW ARRE GUNB Francois Peron NP Kalbarri NP Y L HW ARRE GUNB Francois Peron NP Lake� Ballard Kalbarri NP Cervantes Lake� Ballard Rottnest Island Cervantes Wave Rock Stirling Range NP Manjimup Rottnest Island Wave Rock Stirling Range NP EXPERIENCE PERTH Perth’s spectacular natural surroundings Manjimup are rivalled only by its vibrant city life, which has been undergoing a rapid transformation that has seen the city embrace new hotels, bars, restaurants and public spaces. Nestled between the sparkling Swan River and one of the world’s largest inner city parks – Kings Park and Botanic Garden – Perth offers a unique blend of urban and natural experiences. AUSTRALIA’S SOUTH WEST Here, you’ll find world-class food and wine, beautiful beaches, surfing, cave systems, tall tree forests, whale-watching, wildflowers and one of the world’s most famous wine regions, Margaret River home to more than 220 wine producers and 100 cellar doors. As one of only 34 bio-diversity hotspots in the world, the South West has thousands of plant species that are found nowhere else on Earth. Along the Perth metropolitan shoreline, you’ll find 19 beautiful beaches, while a 25-minute drive inland brings you to WA’s oldest wine region, the Swan Valley. Then there’s the historic and eclectic port city of Fremantle; the island paradise of Rottnest Island; and the opportunity to swim with wild dolphins at Rockingham. AUSTRALIA’S GOLDEN OUTBACK Explore historic townships, scenes of spectacular desert wilderness, outback characters, gold rush history and the pristine beaches of the Southern Ocean. The region is home to the world’s largest outdoor gallery at Lake Ballard and one of Australia’s whitest beaches, Lucky Bay at Cape Le Grand National Park. AUSTRALIA’S CORAL COAST Home to awesome marine life, endless white sandy beaches and warm, turquoise waters of the Indian Ocean this region also boasts two World Heritage listed sites - Ningaloo Reef and Shark Bay. The underwater playground of Ningaloo Reef is just a short paddle from the beach. Come mid-March to the end of July, you can even swim with the ocean’s gentle giant, the whale shark. The region is also trialling humpback whale swims for the first time in 2016. AUSTRALIA’S NORTH WEST A billion years in the making, the North West is one of the world’s last true wilderness areas. Here, you’ll find ancient gorges of Karijini National Park and the world’s only Staircase to the Moon and Horizontal Falls. It’s also where you’ll locate one of the best kept secrets on earth – the Bungle Bungle Range in WorldHeritage listed Purnululu National Park. MEDIA KIT 2016-17 5 INTERNATIONAL VISITORS TO WESTERN AUSTRALIA YEAR ENDING DECEMBER 20151 Western Australia Spend ($ Millions) Visitors Visitor Nights YE September 2014 $2,333 YE September 2015 $2,223 % Change -4.7% 826,700 848,800 2.7% 28,592,900 28,329,900 -0.9% TOP 20 INTERNATIONAL MARKETS TO WESTERN AUSTRALIA YEAR ENDING DECEMBER 2015 (RANKED BY NUMBER OF VISITORS)1 Estimated Visitor Nights Average Length of Stay (Nights) Estimated Visitor Spend ($ million) 145,600 4,315,500 30 303 86,100 1,113,000 13 188 Estimated Visitors 1 UK 2 Singapore 3 Malaysia 80,400 1,560,000 19 196 4 NZ 80,300 1,873,800 23 135 5 USA 60,100 1,478,500 25 134 6 China 43,700 2,054,000 47 231 6 Germany 33,600 1,163,400 35 85 8 Indonesia 26,500 726,300 27 58 9 Japan 22,100 594,400 27 50 10 India 20,000 1,243,100 62 29 11 France 19,300 1,212,600 63 76 12 Hong Kong 19,000 1,061,100 56 82 13 Ireland 18,800 877,700 47 66 14 South Africa 18,700 659,400 35 50 15 Canada 17,900 426,300 24 46 16 Scandinavia 15,600 512,300 33 36 17 Korea 12,500 744,900 60 50 18 Italy 12,100 643,500 53 42 19 Switzerland 12,100 273,000 23 31 20 Taiwan 10,600 1,369,700 129 56 PLEASE NOTE: The estimates of visitor numbers and nights in this report are based on information obtained from the International Visitor Survey - a sample of 6,170 international visitors coming to Western Australia. While every endeavour is made to provide reliable results, as with all surveys, the estimates are subject to sampling variability. This means that the survey results may vary from the results that would have been produced if all visitors had been interviewed in a census. 1 Tourism Research Australia – International Visitor Survey (YE December 2015) 6 TOURISM WESTERN AUSTRALIA INTERNATIONAL VISITOR AND MARKET SNAPSHOT Bathers Beach, Fremantle MEDIA KIT 2016-17 7 TOURISM IMPACT AND EMPLOYMENT IN WESTERN AUSTRALIA • The tourism industry in Western Australia directly employs 58,000 people (4.3% of the State’s workforce). Indirectly, tourism contributes another 36,000 jobs, which makes 94,000 jobs in total in Western Australia.1 • Globally, the travel and tourism industry is one of the world’s largest, directly and indirectly employing 284 million people worldwide, or an estimated 1 in 11 of all jobs in 2015.2 • For the year ending December 2015, 9.3 million overnight visitors spent $7.2 billion in Western Australia.3 • 848,800 of these were international visitors to Western Australia who spent $2.2 billion in the State.3 • Travelling to the regions outside of Experience Perth is a key focus of the industry. In the year ending December 2015, 32% of international visitors travelled to regional Western Australia. Added to the 61% of domestic overnight visitors visiting the regions, this generates employment, helps to stabilise country populations and, indirectly, enables services such as schools and banks to be maintained.3 Current global conditions and international arrivals • Globally, international tourism continues to improve, showing growth of (+) 4.4% in international tourist arrivals for the year ending December 2015.4 • Foreign national arrivals into Perth Airport grew by (+) 2.4% in the year ending December 2015 compared to year ending December 2014.5 • In November 2015, the Tourism Forecasting Committee forecast a (+) 5.9% increase in international visitors to Australia during 2015-16. As at year ending December 2015, growth in international visitors to Australia stands at (+) 7.9%, whilst international visitors to WA grew (+) 2.7% (from year ending December 2014).3 1 Tourism Research Australia, State Tourism Satellite Accounts 2013-14 2 World Travel and Tourism Council – Economic Impact of Travel & Tourism 2016 Annual Update: Summary 3 Tourism Research Australia – International and National Visitor Surveys (YE December 2015) 4 United Nations World Tourism Organisation – World Tourism Barometer; Volume 14, Advance Release January 2016 5 Perth Airport Pty Ltd, December 2015 6 Tourism Research Australia – Tourism Forecasts, 2015 8 TOURISM WESTERN AUSTRALIA OVERNIGHT VISITORS SPENT $7.2 billion IN WESTERN AUSTRALIA FOR THE YEAR ENDING DECEMBER 2015 INTERNATIONAL VISITORS SPENT $2.2 billion IN WESTERN AUSTRALIA FOR THE YEAR ENDING DECEMBER 2015 TOURISM CONTRIBUTES TO 94,000 jobs IN WESTERN AUSTRALIA FOREIGN NATIONAL ARRIVALS grew by 2.4% IN THE YEAR ENDING DECEMBER 2015 Cable Beach, Broome MEDIA KIT 2016-17 9 AVIATION AIRLINE SERVICES There are currently 19 international airlines, and 12 domestic and regional airlines that operate at Perth Airport, connecting travellers to more than 110 destinations around Australia and overseas.1 In 2015, 4.2 million international passengers passed through Perth Airport, while domestic passenger decreased slightly in 2015 (down 2.9% from 2014) to 9.62 million. 2 The 19 international carriers provide direct, point to point services across the Asia Pacific, Asia, Africa and the Middle East and via connecting hubs opens up flights across to the United Kingdom and Europe as well as to North and South America. Perth is currently served by the following international airlines – Air Mauritius, Indonesia AirAsia, AirAsia X, Air New Zealand, Cathay Pacific, China Southern, Emirates, Etihad, Garuda Indonesia, Jetstar, Malaysia Airlines, Qantas, Qatar Airways, Scoot, Singapore Airlines, South African Airways, Thai Airways and Virgin Australia; and in November 2015 Malindo Air launched its Australian services from Perth to Kuala Lumpur. 10 TOURISM WESTERN AUSTRALIA Perth has excellent access from key long haul UK/Europe destinations with several carriers including Cathay Pacific, China Southern Airlines, Singapore Airlines, Malaysia Airlines as well as all three Middle Eastern Carriers - Qatar Airways, Etihad and Emirates, operating onestop flights to multiple destinations across the continent. From April 2016, Perth Airport is scheduled to have international aviation capacity of 230 weekly international services providing a total of 57,312 seats per week (an increase of 2.9% on December 2014). For domestic aviation capacity in this same period, Perth Airport operated 741 weekly intrastate/interstate services (an increase of 6.9% on the previous year) providing a total domestic seat capacity of 117,775 per week (down 3.73% on the preceding year).1 1 Perth Airport Pty. Ltd., http://www.perthairport.com.au/FlightInformation/Airlines.aspx 2 IATA Airport Intelligence Services, SRS Analyser, Weekly Summary, April 2016 Perth Airport INTERNATIONAL CAPACITY CHANGES • Malindo Air announced its intent to increase air services to 12 flights per week from April 2016. The airline currently operates 11 flights per week between Perth and KL, launching its Australian services to Perth in November 2015. • Qantas announced in February 2016 its intent to increase to 10 flights per week between Perth and Singapore (an increase of 3 flights per week) due to strong market demand. The Perth – Singapore service was reinstated from June 2015 (QF previously had ceased the route between 12 May 2014 until this time). • Emirates will upgrade its second daily Dubai – PER service (EK424/EK425) to an A380 from August 2016. The upgrade will provide a capacity increase of 119 seats per flight (to 519 seats on the A380-800 from 400 seats on the B77-300ER); providing approximately 30 per cent additional capacity by the carrier per annum. • Etihad announced it will upgrade its Perth daily service to a new B787-9 aircraft from June 2016. The upgrade will provide a capacity increase of 37 additional seats per flight (to 299 seats on the B787-9 from 262 seats on the A330-200); providing approximately 14 per cent additional capacity per annum. The up-gauged aircraft will also provide a significant increase in cargo capacity as Etihad has been struggling with significant payload constraints on the A330200. • 2015 saw a number of significant outcomes by China Southern Airlines, launching the improved Boeing 787 Dreamliner aircraft on its Perth operations from February 2015 and commencing a 4th weekly flight on the Guangzhou – Perth service from July 2015. • On May 1 2015, Emirates launched Perth’s first Airbus A380 service on one of its three times daily Dubai – Perth flights. • On February 5 2015, Scoot launched its first Dreamliner Boeing 787-9 to Perth, and increased its daily services between Singapore – Perth (up from 5 x weekly). Tourism WA provided incentive funding to assist in securing the new Scoot services, whose commencement coincided with the cessation of Tigerair’s daily Perth-Singapore service. • In October 2014, Qatar increased its seat capacity between Perth and Doha by 30 per cent, up-gauging moving to the larger Boeing B777-300ER aircraft on an ongoing basis (previously, the airline had used this aircraft on a seasonal basis only). • On September 12 2014, Air New Zealand launched the first Dreamliner Boeing 787-9 on its Auckland – Perth service; on May 15 2015, Air New Zealand announced it would introduce three new weekly flights between Perth and Auckland timed to connect to the airline’s US (Canada and Argentina) flights. • On August 5 2014, Perth welcomed a new international airline with the launch of Etihad Airways daily services to Perth. Currently, Perth is home to 18 international airlines. DOMESTIC SERVICES Perth is well connected with multiple flights per day operated into major ports such as Sydney, Melbourne, Brisbane and Adelaide, by the four national airlines – Qantas, Virgin Australia, Tigerair Australia and Jetstar. Daily non-stop flights also operate to Darwin and Canberra and multiple flights per week offered to other cities such as Cairns and the Gold Coast. In consideration of the sheer size of Western Australia, regional aviation is also an important element to connect the State’s many regions with Perth and wider Australia. Regional airlines includes Qantas, Qantas Link, Airnorth, Virgin Australia, Skippers Aviation and from February 2016, Regional Express (REX) operate services across the State. Broome, the State’s second largest airport, offers multiple flights per day to Perth by Qantas and Virgin Australia as well as alternative regional services to northern Australia (including Darwin). Direct flights are also operated by Qantas to Broome from Brisbane, Melbourne and Sydney on a seasonal basis during the year. Other regional intrastate, and some interstate services, operate to multiple destinations around the State including Albany, Broome, Carnarvon, Esperance, Exmouth, Geraldton, Kalgoorlie, Karratha, Kununurra, and Monkey Mia. Albany, Esperance, and Carnarvon/ Monkey Mia operate as regulated RPT routes. MEDIA KIT 2016-17 11 Skippers Aviation On June 20 2015, the Premier, Minister for Regional Development and Minister for Transport announced a $59.7 million development of the Busselton-Margaret River Region Airport. Funding will primarily be used for lengthening, strengthening and widening of the runway to enable Code 4C aircraft (A320, B737) to land with the ultimate aim to secure interstate flights from Sydney and Melbourne. The airport development is expected to be completed by mid-2018, and discussions with airlines and tourism marketing groups are continuing. 12 TOURISM WESTERN AUSTRALIA INTERNATIONAL SERVICES International non-stop frequency levels per week into Perth by route are as follows: Airline Air Asia X Air Mauritius Air New Zealand Air New Zealand Cathay Pacific China Southern Emirates Etihad Garuda Garuda Indonesia Air Asia Jetstar Jetstar Asia Malaysia Airlines Malaysia Airlines Malindo Air Qantas Qantas Qatar Airways Scoot Singapore Airlines South African Airlines South African Airlines Tiger Australia/ Virgin Australia Thai Airways TOTAL Origin Operations per week (March 2015) Seats per week (March 2015) Kuala Lumpur Mauritius Auckland 11 2 10 4147 550 2,816 Christchurch 2 468 Hong Kong Guangzhou 10 4 2,510 908 Dubai Abu Dhabi Denpasar Jakarta Denpasar 14 7 7 4 24 6,223 1,834 1,260 648 4,320 Denpasar Singapore Kota Kinabalu 21 12 1 3,780 2,160 160 Kuala Lumpur 7 1981 Kuala Lumpur Auckland Singapore Doha Singapore Singapore 11 0-2 7 7 6 28 1859 532 168 2,460 2,545 7,714 Johannesburg 7 1,963 Johannesburg 7 1,963 Denpasar 7 1,232 Bangkok 7 230 1,848 57,312 MEDIA KIT 2016-17 13 MARKETING UPDATE EXPERIENCE EXTRAORDINARY Tourism Western Australia’s State tourism brand is Experience Extraordinary. The Experience Extraordinary brand communicates one undeniable truth – that WA is an unspoilt, wide open State that’s naturally full of extraordinary experiences. Every part of our incredible State can lay claim to its own type of extraordinary. And the Experience Extraordinary brand celebrates WA’s easy going, open attitude which means people feel relaxed, and welcomed, whilst experiencing extraordinary. Here, you can swim with the world’s largest fish – the whale shark; walk on the whitest sand in Australia at Lucky Bay; bask in the sunniest capital city in Australia – Perth; or explore the Bungle Bungle Range, thought to be more than 350 million years old. Experience Extraordinary is designed to appeal to people who are naturally curious and value more individual experiences that are a little off the beaten track. The brand encapsulates all that is extraordinary about WA – its landscapes, people, culture, events and experiences – many of which are unique to the State. Sal Salis, Ningaloo Reef 14 TOURISM WESTERN AUSTRALIA THE EVOLUTION OF EXPERIENCE EXTRAORDINARY Tourism WA has been working in partnership with its strategic advertising agency, Cummins and Partners (C&P) to evolve the current brand. In mid 2016, Experience Extraordinary will be communicated in a fresh and authentic way to reflect the truly unique aspect to holidaying in WA. This new approach to presenting Experience Extraordinary will reveal travellers’ personal and memorable experiences of exploring WA, and yet, how encountering them is anything but a rarity, because it’s just another day in WA. In communicating the Experience Extraordinary brand, Tourism WA aims to attract more visitors, more often to Western Australia, and so achieve the goal of increasing the value of the State’s tourism industry from $7.5 billion in 2012 to $12 billion by 2020. DOMESTIC AND INTERNATIONAL MARKETING Tourism WA promotes the State in the domestic and 10 key international markets. The domestic market includes WA (intrastate) as well as the remainder of Australia (interstate).The domestic market is WA’s largest source of visitors. To promote WA in the domestic market, we focus on brand marketing, events marketing and cooperative marketing. Our campaigns target ‘Dedicated Discovers’ (those who want to discover something new) and ‘Aspirational Achievers’ (those who view travel and holidays as a reward for their hard work and success in life) aged between 35-64 years in the core markets of Sydney, Melbourne, Brisbane and Perth. These consumers generally value experiences, are curious minded and want to get off the beaten track. Internationally, Tourism WA is committed to promoting WA as an extraordinary holiday destination by implementing marketing programs that drive increased visitation, spend, length of stay and regional dispersal. Tourism WA continues to focus its marketing efforts in key international markets – the United Kingdom, Germany/Switzerland, New Zealand, Singapore, Malaysia, Indonesia, United States of America, China, Hong Kong and Japan. To achieve this, Tourism WA delivers innovative marketing campaigns and a world-class calendar of events to raise awareness of WA’s extraordinary destinations and experiences overseas. We also work with key international trade partners to attract visitors, in particular to regional WA. DIGITAL MARKETING Tourism WA’s digital marketing strategy focuses on aiding the consumer consideration cycle, driving engagement, and delivering on innovation to extend the brand’s presence in both the social and mobile space. With an already significant and broadening digital presence, we focus on ensuring that all digital channels are integrated as part of a consistent TWA digital eco system. SOCIAL CHANNELS The four main social channels for Tourism WA are Facebook, YouTube, Twitter and Instagram which through clear, fun and engaging content, media and promotional activity; as well as on-going community conversations, has seen incremental growth in the size of their respective communities. To connect with Tourism WA on social media, people can like us on Facebook, follow us on Twitter, share or embed our videos from YouTube and follow us on Instagram. Our primary hashtags are: #ThisIsWA #westernaustralia Don’t forget to @mention us and use #thisisWA in your Instagram photos, or post them to our Facebook wall when sharing your photos and stories of WA. facebook.com/extraordinarywesternaustralia @westaustralia youtube.com/westernaustralia @westernaustralia and #thisisWA MEDIA KIT 2016-17 15 CONSUMER WEBSITE EMAIL MARKETING Tourism WA’s website – westernaustralia.com is available in English, German, simple and traditional Chinese as well as Japanese and Korean. It is a source of travel information and inspiration, including itineraries, destinations, experiences, accommodations, tours, events and more. Our website is also mobile friendly, making it easy for users to research and plan whilst on the go. Tourism WA’s consumer email newsletter (The Westerly) is sent to a growing global database that currently includes approximately 125,000 subscribers. As a personalised source of inspiration to travel to Western Australia, each edition of The Westerly features a selection of extraordinary destinations, experiences and events, as well as holiday packages and deals. Subscribe to the Westerly by visiting westernaustralia.com Visit our website at westernaustralia.com MOBILE APP The Experience Western Australia mobile app acts as a personalised travel companion that delivers locally relevant and personalised content in an easy, digestible and useful way. Importantly, it works offline – making it handy for travellers without a local data package, or for when travellers are out of internet range. It can be downloaded from iTunes and Google Play. 16 TOURISM WESTERN AUSTRALIA Padre White Lookout, Albany Heritage Park MEDIA KIT 2016-17 17 WA’S DIVERSE EVENTS CALENDAR Western Australia boasts a fantastic and diverse range of world-class events. Key events include the Margaret River Gourmet Escape, which attracts some of the best chefs and culinary experts from around Australia and the globe; the Drug Aware Margaret River Pro surfing, which in 2016 featured the world’s top 36 male and top 18 female surfers; the Perth International Arts Festival; and the Argyle Diamonds Ord Valley Muster, which attracts thousands of visitors to celebrate the Kimberley’s unique culture and landscapes. Tourism WA has a long-term commitment to promote the State Government’s support of events, working with the private sector, event partners and the community to continue to position WA as a world-class event destination. Alongside the main program is an extensive marketing campaign, promoting our diverse calendar of events to local, national and international audiences with the aim of increasing awareness and attendance. For a full list of WA events visit westernaustralia.com/events. 18 TOURISM WESTERN AUSTRALIA Margaret River Gourmet Escape MEDIA KIT 2016-17 19 KEY EVENTS Fringe World Festival Hopman Cup Fringe World Festival is a summer celebration held annually in Perth over 31 days in January/ February. It’s the third largest fringe festival in the world and the largest annual performance platform in Western Australia. The program of events includes comedy, circus, free and family entertainment, theatre, visual arts, music and musicals, dance and cabaret presented by Western Australian artists along with performers from all over the world. Events are presented at venues all over the Perth metropolitan area and the major Fringe hubs are clustered at either end of James St in Northbridge including the Perth Cultural Centre, The Pleasure Garden at Russell Square and for first time in 2016, at the new Elizabeth Quay. The 2016 Fringe World Festival played host to 700 shows at over 150 venues and performance spaces spread across Perth and further afield in local communities and neighbourhoods. Over 350,000 tickets were sold, valued at more than $9 million. Attendance at free and ticketed events topped a staggering 900,000. The Hopman Cup is Perth’s premier annual international tennis championship and the official mixed teams’ competition of the International Tennis Federation. Named in honour of one of Australia’s greatest tennis players and coaches, Harry Hopman, the Cup has been serving up the best in international tennis since its inception in 1988. It’s held at the state-of-the-art Perth Arena, which opened in November 2012. The event is held late December through to early January. hopmancup.com Perth International Arts Festival Bringing together ground-breaking and energetic performances, the Perth International Arts Festival is one of Western Australia’s most popular arts events. The festival is enjoyed by the young and old, with a range of genres and art forms for everyone. The three-week festival is an indulgence of the world’s finest music, film, theatre, visual arts and free community events held across a range of venues in Perth and the Great Southern region. Originating in 1953, the festival has a strong history of bringing worldclass artists to WA – it’s the oldest multi-arts festival in the Southern Hemisphere. The event is held from early February to early March each year. perthfestival.com.au Hopman Cup 20 TOURISM WESTERN AUSTRALIA fringeworld.com.au Perth International Arts Festival Drug Aware Margaret River Pro Margaret River Gourmet Escape The Drug Aware Margaret River Pro is WA’s premier surfing event. It has been recognised by the Association of Surfing Professionals (ASP) with World Championship Tour (WCT) status, which guarantees that the top 36 ranked male and top 18 ranked female surfers in the world compete at Margaret River in WA’s South West. Margaret River is regarded as being one of the world’s most consistent big wave locations, with more than 75 major surfing breaks. The event is held in March or April each year. The Margaret River Gourmet Escape brings together the world’s best chefs and wine experts, for the ultimate culinary adventure in WA’s famed Margaret River Wine Region. Heston Blumenthal, Rick Stein, Alex Atala, Marco Pierre White and Rene Redzepi are just some of the international names who have appeared at the event since its inception in 2012, alongside a host of local and national names. The event comprises a series of satellite and fringe events including beach barbecues, long-table lunches, sundowners, and Q & A sessions and a Gourmet Village, which is considered the festival hub. The village is housed in the beautiful surrounds of Leeuwin Estate where consumers can indulge in local produce, taste local wines, participate in master-classes and Q & A’s, watch cooking demonstrations, and get up close to some of the stars. worldsurfleague.com Argyle Diamonds Ord Valley Muster The Argyle Diamonds Ord Valley Muster celebrates the culture and extraordinary natural landscapes of the East Kimberley region in WA’s North West. The event prides itself on embracing the local community to present an impressive line-up of events including comedy nights, a street party, the Waringarri Corroboree, the Durack Homestead Dinner and the Kimberley Kitchen cooking event with a celebrity chef, which showcases the region’s gourmet produce. The Muster’s major drawcard, the Kimberley Moon Experience, is held on the banks of the Ord River and provides an idyllic setting to enjoy the stellar line-up of national and local musical acts performing under the glistening stars. From humble beginnings in 2001, the Ord Valley Muster came to life quietly as a simple one night affair – a pleasant dinner in the outback for local businesses. Since then it has grown at lightning speed to be firmly established as a pre-eminent event on the WA calendar. gourmetescape.com.au Ord Valley Muster ordvalleymuster.com Drug Aware Margaret River Pro MEDIA KIT 2016-17 21 REGIONAL SNAPSHOT Experience Perth includes Australia’s sunniest capital – Perth. Undergoing a rapid transformation, Perth offers a vibrant, yet easy-going and natural lifestyle surrounded by the beautiful Swan River, Kings Park and Botanic Garden, and the Indian Ocean. • Eat, drink, shop and see! Perth city and its surrounding urban villages of Mount Lawley, Leederville, Northbridge, Victoria Park and Subiaco are brimming with dining, shopping and entertainment options. New bars and restaurants open frequently, laneways are being re-born, and shopping precincts are being expanded and refreshed. Culturally, visitors can indulge at Perth’s Cultural Centre in Northbridge - home to the Art Gallery of WA, the WA Museum, State Library, the Perth Institute of Contemporary Art, the Blue Room and the State Theatre Centre of WA. New infrastructure developments are changing the face of the city including Perth Stadium, Perth City Link, Yagan Square and the recently opened Elizabeth Quay. • Explore Kings Park and Botanic Garden. At 400 hectares, Kings Park is one of the world’s largest inner-city parks. A short walk from the central business district with superb views of the city skyline, the Darling Ranges and the Swan and Canning Rivers, Kings Park is rich in Aboriginal and European history and has more than 3,000 species of WA’s unique flora. Visitors can dine at one of the restaurants or cafes, enjoy a picnic, take a walking tour with an Indigenous guide, check out local artwork at Aspects, walk across the Federation Walkway, marvel at the 750-year old boab tree and Kimberley Garden, and in season, watch a movie under the stars at the outdoor cinema or see a performance. • Take a day trip. There are plenty of destinations within an hour of Perth’s central business district. Take a short ferry ride to the aquamarine waters and pristine beaches of Rottnest Island; tantalise your tastebuds in the Swan Valley or Perth Hills wine regions; swim with the dolphins at Rockingham; explore the seaside city of Mandurah; and explore the cafes and galleries of the historic and eclectic port city of Fremantle. • Watch the sunset over one of Perth’s amazing beaches. Home to 19 pristine metropolitan beaches, it’s easy to find your own slice of white sand to relax and enjoy one of WA’s famous sunsets. While surfers head to Scarborough and Trigg for the waves, swimmers looking for calmer waters cool off at Cottesloe or one of the more sheltered northern beaches such as Mettam’s Pool between Sorrento Beach and Trigg. • Experience Perth’s unique attractions. Hop on a free CAT bus and tour Perth’s city sights. Ring one of the world’s largest musical instruments, the Swan Bells at the Bell Tower, watch a live gold pour and see the world’s largest collection of gold bars at the Perth Mint, take a ferry across the Swan River to Perth Zoo, home to more than 1,500 animals, or head out to Caversham Wildlife Park, 30 minute drive east of Perth where you can meet koalas, wombats, kangaroos and many other native wildlife. Perth Street Art Dolphins, Rockingham 22 TOURISM WESTERN AUSTRALIA Australia’s South West includes the Margaret River region and the Great Southern, and is home to world-class food and wine, beautiful beaches, surfing, cave systems, tall tree forests, and in-season, whale-watching and wildflowers. As one of only 34 biodiversity hot-spots in the world, the region has thousands of plant species that are found nowhere else on Earth. • Surfing, swimming, snorkelling. The South West is world-famous for its spectacular coastline and magnificent surf and swimming beaches. Popular swimming spots include the calm and protected waters of Geographe Bay in Dunsborough, Greens Pool in Denmark and Little Beach near Albany. Surf conditions are so good in the South West that each year the world’s best surfers travel to the region for the Margaret River Pro, a world champion surfing event. Underwater, divers can explore a series of ship wrecks that are dotted along the coast, or head to the Busselton Jetty Underwater Observatory for an amazing view of the colourful world beneath the water. • World-class wine and fresh local produce. Spanning six distinct wine regions including the renowned Margaret River region, which produces more than 25 percent of Australia’s premium wine, the South West is also home to a variety of fresh produce. Enjoy fresh farmed marron and trout, venison, chocolates, cheeses, cherries, boutique beers and crisp ciders as well as Manjimup’s indulgent black truffle, which is exported around the world. The South West celebrates its food and wine offerings with a variety of events including Margaret River Gourmet Escape, Taste Great Southern and Truffle Kerfuffle. Josh Whiteland , Koomal Dreaming • Culture, arts and history. Experience Aboriginal customs, hear Dreamtime stories and learn about the history of the Noongar people - the first inhabitants of WA’s South West – at the Wardan Aboriginal Centre in Yallingup, the Kodja Place in Kojonup and at Ngilgi Cave in Yallingup, one of a series of caves hidden along the Leeuwin Naturaliste National Park. The South West is also home to a range of exceptional artistic talents – including painters and sculptors, furniture makers, jewellery designers and hand-blown glass artists. The National Anzac Centre in Albany is Australia’s foremost museum honouring the Anzac legend. Set within Albany Heritage Park, the interpretive centre offers visitors a deeply personal connection with the Anzac experience. • Walk among the tall timbers. Get a bird’s eye view of towering tingle trees on the Valley of the Giants Tree Top Walk between Denmark and Walpole. Suspended 40 metres above the forest floor, the walk is the first of its kind in the world. The South West is also home to giant jarrah, karri, marri and tuart trees. Near Pemberton you can climb a trilogy of tall timbers including the Gloucester Tree (Gloucester National Park), the Dave Evans Bicentennial Tree (Warren National Park), and the Diamond Tree between Manjimup and Pemberton. • Adventure. The South West is the ideal location for adventure - from the 1,000 kilometre Bibbulmun Track and the incredibly diverse Cape to Cape Track, to the Munda Biddi Bike Trail – fast becoming a world-class nature-based off-road cycling experience. There’s also unique and stunning cave experiences - more than 150 caves, including the tourist caves of Ngilgi, Mammoth, Lake and Jewel, can be found along the spine of the Leeuwin Naturaliste Ridge. Porongurup Range, located 50 kilometres north of Albany, is a place of incredible biodiversity and landscapes. Home to Castle Rock, the picnic site is a great place to start a three kilometre return walk to the Granite Skywalk, a suspended walkway which spirals around the huge granite outcrop of Castle Rock. . MEDIA KIT 2016-17 23 Australia’s Golden Outback is where you’ll find historic townships, scenes of spectacular desert wilderness, outback characters, gold rush history, and the beaches of the Southern Ocean.. • Visit the largest outdoor gallery in the world at Lake Ballard, Menzies. Created by world famous sculptor Antony Gormley and located on the salt flats of Lake Ballard - the 51 life-sized steel statues were inspired by the people of Menzies and form the Inside Australia exhibition, an initiative of the Perth International Arts Festival. • Explore the unexpected and wonderful From the touching tribute to man’s best friend at the Corrigin Dog Cemetery, to the country quirkiness of the Tin Horse highway, to the world’s longest golf course, the 1,365 kilometre Nullarbor Links and the vibrant pink lakes found near Esperance. • Golden Quest Discovery Trail. Travelling 965 kilometres from Coolgardie to Laverton, the trail is home to legendary country pubs, the fascinating Gwalia ghost town and the former home of the 31st US President Herbert Hoover, and one of the world’s biggest open-cut mines - the Super Pit in Kalgoorlie – that has harvested more than 50 million ounces of gold. • See Australia’s whitest beach, Lucky Bay, at Cape Le Grand National Park. With its sweeping stretches of white sand, Cape Le Grand National Park in Esperance is a place so relaxed even the kangaroos sunbake on the beach. Follow the coastal walk trails or take a gentle stroll along the beach and feel the squeaky-clean sand between your toes. Camp outside under a blanket of stars – the recently upgraded Lucky Bay campgrounds boast some of the best ocean views in the world. • Walk among the wildflowers and ride an outback wave. Wave Rock near the Wheatbelt town of Hyden is one of Australia’s most famous rock formations. This 110 metre long, multi-coloured granite cliff is shaped remarkably like a huge wave about to crash into the bush. In spring, you’ll be surrounded by wildflowers in full bloom. To see beautiful blankets of everlastings head north to the Gascoyne Murchison area. Lucky Bay, Esperance Wave Rock, Hyden Antony Gormley sculpture on Lake Ballard 24 TOURISM WESTERN AUSTRALIA Australia’s Coral Coast, located north of Perth, is home to awesome marine life, endless white sandy beaches and the warm, turquoise waters of the Indian Ocean. • Snorkel World-Heritage listed Ningaloo Reef. If you’re visiting Exmouth, Coral Bay or the ocean-side stations north of Carnarvon, this is an absolute must do. Ningaloo Reef is regarded as one of the last great ocean paradises on Earth, and you can access this watery wonderland by simply stepping off the beach and into the sea. • Swim with the ocean’s gentle giant – the whale shark. Join a whale shark tour from Exmouth or Coral Bay and experience the ultimate wildlife encounter – swimming with the largest fish in the world. Whale sharks visit Ningaloo Reef from mid-March to the end of July. Visitors will also have the opportunity to swim with humpback whales from July to October at Ningaloo Reef, with a number of local operator’s trialing the swim tour for the first time in 2016. Easily accessible from shore, World Heritage-listed Ningaloo Reef is also home to manta rays, sea turtles and dugongs. Ningaloo Reef • Visit the Shark Bay World-Heritage area and see the friendly dolphins of Monkey Mia. Renowned as one of the most reliable places in the world for dolphin interaction, these friendly wild bottlenose dolphins have been swimming to Monkey Mia’s shores to interact with humans for more than 40 years. While in the region also spot sea turtles and dugongs, admire the Hamelin Pool stromatolites (one of the oldest and largest living fossils in the world) and fish, snorkel and dive. • Follow a wildflower trail. The wildflower trails of the Coral Coast lead you through some of WA’s most breathtaking wildflower country. Blooms can be found all year round, but displays are at their best between July and November when inland areas are blanketed in the brilliant colours of thousands of varieties. While wildflower spotting you may also want to take to the air to see the perfect hues of Pink Lake at Hutt Lagoon near Port Gregory. • See the extraordinary ancient rock formations that make up the Pinnacles. Located near the coastal town of Cervantes, a little over two hours north of Perth along the Indian Ocean Drive, the Pinnacles are regarded as one of Australia’s most unique landscapes. These incredible limestone spiers rise eerily out of the sand, some several metres tall. You can get up close to the Pinnacles on a scenic drive and walk trail that includes an amazing lookout over the Nambung National Park. Whale shark, Ningaloo Reef Pinnacles, Nambung National Park MEDIA KIT 2016-17 25 Australia’s North West is one of the world’s last true wilderness areas, a billion years in the making. The region is home to the ancient gorges of Karijini National Park and the world’s only Staircase to the Moon and Horizontal Waterfalls. It’s also where you’ll find one of the best kept secrets on earth – the Bungle Bungle Range in World Heritage listed Purnululu National Park. • Escape to one of WA’s remote luxury resorts. Faraway Bay is a place so remote you won’t even find it on a map, Kimberley Coastal Camp is accessible only by helicopter, El Questro Homestead is cantilevered atop Chamberlain Gorge in the east Kimberley, while the Berkeley River Lodge can only be accessed by boat or sea plane. • Take a ride on a camel train along the beautiful sands of Cable Beach, Broome. What better way to take in the surrounds, sunkissed white sands meet turquoise waters, one extraordinary step at a time. Take a late afternoon tour and bask in the orange glow of a famous Broome sunset. • Explore Karijini National Park. Located in the Pilbara, this landscape is millions of years old, and will wow all who visit. Stay at Karijini Eco Retreat - unique high end tented accommodation that has Advanced Eco Tourism Certification and AAA Tourism Green Stars. • Learn about Aboriginal culture. Dotted along the Dampier Peninsula north of Broome in the west Kimberley are several Aboriginal tourism experiences. Lombadina Aboriginal Corporation allows guests to overnight and an opportunity to experience the local’s unique way of life. Award-winning wilderness camp Kooljaman at Cape Leveque also offers a unique experience on the tip of the Dampier Peninsula, and a variety of tours and activities run by the local Aboriginal people. • Explore the Kimberley by air, road or ocean. If you’re short on time, the Kimberley Aerial Highway links some of the Kimberley’s most spectacular hot spots by air – including Lake Argyle and the Bungle Bungle Range in World-Heritage listed Purnululu National Park, the world’s only Horizontal Waterfalls at Talbot Bay and outback stations such as El Questro Wilderness Park and Home Valley Station. Get up close and personal on a self -drive or 4WD tour of the Kimberley, or luxuriate on a Kimberley coastal cruise. Gantheaume Point, Broome Wandijana rock art, Kimberley Photograph by Garry Norris 26 TOURISM WESTERN AUSTRALIA Horizontal Waterfalls, Kimberley The Horizontal Falls, Kimberley Photograph by Jewels Lynch Photography DESTINATION NEWS Destination News FREO THE WAY TO GO IN 2016! Perth’s ‘hipster’ city of Fremantle has been catapulted into the spotlight, following the release of Lonely Planet’s Best in Travel 2016 edition. Described as “a raffish harbour town with sea-salty soul to burn,” Fremantle was included in the international travel publisher’s list of ‘Top 10 Cities for 2016’ – the only Australian city to be chosen. Fremantle (or ‘Freo’, as the locals like to call it) is the port for Western Australia’s capital city Perth, located 20 kilometres further upriver or an easy 30 minute drive. In Freo you’ll find a city famed for its music and arts scene, cafes and bars, boutique breweries, historic streetscapes and eclectic locals. The Lonely Planet announcement comes in time for Fremantle’s biggest transformation since hosting the America’s Cup defence in 1987. More than $1.3 billion worth of development is in the pipeline, including a number of hotel developments, new restaurants, small bars and retail spaces, which will take the city to new heights in its appeal as a global tourism destination. Australian Olympic gold medallist and co-owner of Fremantle dining venues, Bib & Tucker and May St Larder, Eamon Sullivan says Lonely Planet’s recognition of Fremantle is well-earned. “It’s easy to see why so many people love visiting Fremantle – it’s home to world class beaches, heritage architecture and a flourishing food scene attracting thousands of visitors each year,” Mr Sullivan said. The city’s lively culture has bred or is home to a number of well-known artists who have gone on to achieve international superstardom – Bon Scott, Tame Impala, Tim Winton, John Butler and Ben Elton to name a few. The vibrant city of Fremantle blends the old with the new, creating an enriching cultural experience. Maritime, convict and colonial history can be explored in one of the best preserved examples of a 19th century port streetscape on earth, while buzzing markets, lively bars and casual street cafes give you a taste of 21st century life with the locals. Infrastructure and development The City of Fremantle recently released an ambitious new vision for Fremantle in the lead up to its bicentennial in 2029. Reconnecting Victoria Quay to the Fremantle CBD, the expansion of Fishing Boat Harbour and the redevelopment of Kings Square in the heart of the city, are highlights of the vision. Little Creatures Brewery, Fremantle The City’s announcement follows private and public investment of nearly $1 billion for the development of new residential, commercial and cultural spaces, including the $220 million Kings Square project. Similar to Perth city - the change in liquor licensing laws and the strong Western Australian economy has meant that Fremantle has already welcomed new small bars and dining options. On the hotel front - The Hougoumont and Be. Serviced Apartments – offer visitors fresh new boutique accommodation. DoubleTree by Hilton will open a new 150 room hotel overlooking Princess May Park in Fremantle in 2017. Fremantle’s retail offering has also expanded, with many established and upcoming retailers opening spaces in the port city. How to get there Catch a train on the Fremantle line from Perth Station; or take a 25-minute (approximately) drive from Perth CBD. If you’re seeking a more leisurely experience, follow the Swan River downstream on a ferry from Barrack Street Jetty. Once in Fremantle, the city is serviced by a convenient and free shuttle-service known as the Central Area Transit (CAT). Must do experiences • Enjoy a coffee and soak up the atmosphere along the famous ‘Cappuccino Strip’, located on South Terrace – or explore the side streets and discover great little gems such as The Attic at 16 Bannister Street www.theatticfremantle.com.au • Potter through the fresh produce and exotic flavours at the 100-year-old Fremantle Markets. • Be entertained by a local busker or check out one of the city’s live music venues such as Mojo’s Bar and X-Wray. • Enjoy fresh fish and chips straight off the boat at Fishing Boat Harbour – Cicerellos and Kailis are much loved by locals and visitors. • Discover Fremantle’s history and present day culture on one of the city’s many self-guided walking trails. • Step inside and do time with experienced guides on a fascinating Fremantle Prison day tour. Explore the labyrinth of tunnels 20 metres below ground by foot and by boat • Visit the WA Maritime Museum at Victoria Quay, Fremantle Arts Centre or one of the many other museums and galleries such as the Moores Building Contemporary Art Gallery. • Enjoy one of Fremantle’s many festivals throughout the year, like the Fremantle Street Arts Festival. • Visit one of the city’s many new restaurants, cafes or bars, including: ~ Strange Company - strangecompany.com.au ~ The Local Hotel – thelocalhotel.com.au ~ The Odd Fellow – theoddfellow.com.au ~ The Ball and Chain - theballandchain.com.au ~ Whisper Wine Bar - whisperwinebar.com.au ~ May St Larder - maystreetlarder.com.au ~ Bathers Beach House - bathersbeachhouse.com.au ~ The Mantle - themantle.com.au ~ The Raw Kitchen - therawkitchen.com.au westernaustralia.com/fremantle fremantlestory.com.au MEDIA KIT 2016-17 29 30 TOURISM WESTERN AUSTRALIA INDULGE YOUR SENSES IN THE MARGARET RIVER REGION Local delights abound in the Margaret River region, with a seemingly endless supply of world-class wineries, boutique breweries, gourmet produce and eateries with sweeping vineyard, forest and beach views. A favourite escape for nature-lovers, Margaret River is the only premium wine region in Australia where you can experience stunning beaches, tall-timber forests, dramatic sea cliffs, caves and world-class surf breaks – all within a three hours’ drive south of Perth. Walk Into Luxury Boranup Forest Photo by Elements Margaret River MEDIA KIT 2016-17 31 From the first commercial vineyard planting in 1967, Margaret River’s natural assets have blended to create a region that is one of the best on the planet. It is currently home to more than 220 wine producers, 100 cellar doors and produces more than 25 percent of Australia’s premium wine. Margaret River is also rising in the craft beer industry ranks as one of the fastest growing micro-brewery regions in Australia. Much to beer enthusiasts’ excitement, three new craft breweries have recently opened in the region – The Beer Farm, Black Brewing Co and Brewhouse – offering unique venues and personalised stories. The chilled out surfing town has evolved into the ultimate smorgasbord of wineries, unique accommodation, high-quality local restaurants, art galleries and touring options. In 2015, more than 1.3 million domestic and international tourists visited the Margaret River region, a 20 per-cent increase on 2014. Each year, Margaret River is home to WA’s annual premier food and wine event, the Margaret River Gourmet Escape (MRGE). The annual event features an unparalleled line up of international and local food and wine celebrities, iconic and breathtaking host locations, money can’t buy culinary experiences and a premium focus on ‘the world’s best’. The acclaimed food and wine festival has welcomed a lauded line-up of food and wine personalities in the past, including Marco PierreWhite, Heston Blumenthal, Rick Stein, Sat Bains, Rene Redzepi, George Calombaris and Matt Preston. Those with a taste for adventure will find plenty to indulge in too. Margaret River is famous for its consistently spectacular surf with breaking waves across 40 scenic kilometres of coastline. It’s now officially considered one of the world’s top ten surfing breaks and has recently been named WA’s first national surfing reserve. Cheeky Monkey Brewery, Margaret River Margaret River Gourmet Escape 32 TOURISM WESTERN AUSTRALIA The region plays host to annual international surfing competition, the Drug Aware Margaret River Pro, which attracts surfing greats such as Kelly Slater, Mick Fanning, Stephanie Gilmore and Carissa Moore. The 2016 event, held in April, saw the consistent conditions Margaret River is known for with Tyler Wright (AUS) and Sebastian Zietz (HAW) claiming the titles. Surf beaches alternate with secluded bays blessed with crystal clear water and pristine white sand, perfect for a cooling dip or a peaceful stroll. The tranquil region is also ideal for canoeing, while four-wheel driving trails trace a path around the region’s remote cliffs and scenic waterfalls. The 135-kilometre Cape to Cape Track is popular with cyclists and hikers as it winds its way between the lighthouses of Cape Naturaliste and Cape Leeuwin. The track offers spectacular views of lush forests, a wave of wildflowers in spring and Humpback and Southern Right Whales as they make a splash along the coastline annually from September to December. For an experience of discovery below the ground, more than 150 majestic caves lie beneath soaring Karri forests. Jewel Cave is the biggest show cave in WA, with four massive chambers. It’s also home to one of the longest straw stalactites found in any tourist cave in the world. Artists are also attracted to Margaret River’s beauty and relaxed atmosphere, and the list of internationally and nationally acclaimed photographers, jewellers, painters, glass blowers and wood and metal working crafters is endless. Days are easily spent wandering the artisan trail and shopping for an original work of art bought direct from the artists themselves. And when it comes time to rest, accommodation in the Margaret River region ranges from rustic wood cabins in the middle of the forest to five star luxury resorts that will delight even the most discerning traveller. For more information visit westernaustralia.com Several operators in the region offer unique Cape to Cape walking tours. For a high-end experience, Walk into Luxury offers private guided and non-guided walks. Gourmet food and wine, massage treatments, luxury accommodation and private transfers all form part of the luxurious 5-star hike. In 2016, Walk into Luxury was accepted as WA’s first Great Walks of Australia member, with its four-day Margaret River Cape to Cape Walk being selected as a ‘great walk’. Margaret River Pro Photos by Peter Joli WIlson Cape to Cape Track Photo by Elements Margaret River MEDIA KIT 2016-17 33 WA IN PICTURES Be it the ancient and mesmerising landscape, or the fresh air and endless sunshine – Western Australia has a unique ability to capture the heart of visitors, leaving an impression that will last with them forever. In the past year, visitors to the State have taken to social media site, Instagram, to share their love for WA and all its glory, using Tourism Western Australia’s official hashtag #thisisWA. Here’s a taste of what they’re sharing… 34 TOURISM WESTERN AUSTRALIA Exmouth Photograph by Nathan Willis MEDIA KIT 2016-17 35 ANYTIME ADVENTURES IN THE PEEL REGION Located less than a one hour drive south of Perth, the Peel region boats more than 6,600 square kilometres of fun and adventure in the great outdoors. Incorporating the areas of Mandurah, Boddington, Murray, Serpentine-Jarrahdale and Waroona, the range of adventures found in this part of Western Australia match the diversity of the landscape. It’s here, visitors will discover superb coastal experiences, wildlife encounters, fresh seafood, four-wheel-drive tracks, fishing hotspots, highquality accommodation, secluded country escapes and fine food and wine. At the heart of the region is the coastal city of Mandurah. Being less than an hour’s ride from Perth city by car or train, it’s little wonder this waterside playground is one of Perth’s most popular day trips. Visitors can experience the locals’ favourite pastimes by hiring a boat, houseboat, kayak, canoe or jet-ski, or joining one of the many cruises to explore 130 square kilometres of beautiful waterways. It’s not uncommon to encounter some of Mandurah’s other waterway residents too, including more than 130 different species of birds and one of Australia’s healthiest populations of wild dolphins – more than 180 call the region’s waters home. An abundance of sea life also makes the waterways a great place to fish. Go prawning on the rivers in early summer. Cast a line into the estuary or Peel Inlet to chase herring, sand whiting, bream and tailor. Go crabbing in the shallows to scoop the famous blue swimmer crab. Or join a deep sea fishing charter. As WA’s largest regional city, Mandurah makes the ideal overnight base, with many gourmet restaurants and cafes overlooking waterfront boardwalks, museums, theatres, galleries and seasonal events - including the annual Mandurah Crab Fest in March. 36 TOURISM WESTERN AUSTRALIA Other activities to see and do in Peel the region: • The Murray area cover the towns of Pinjarra and Dwellingup. This is where the Peel Zoo can be found – a boutique, ‘hands-on’ zoo, set in a lush setting on the banks of the Murray River. The zoo offers close contact with kangaroos, Tasmanian devils, native parrots and koalas. • In the inland area of Boddington, visitors can check-out WA’s biggest rodeo event, the Boddington Lions Rodeo. The event has been running for the last 40 years and brings Australia’s best competitors to town. The riverside township also has real rural charm where you can explore the bush, play unique golf courses and try canoeing. • The Peel climate and conditions create distinct character that has seen this wine and beer region bring home many awards. Head out and explore and discover your new favourite Shiraz, Cabernet Sauvignon or ale. Favourite venues include Millbrook Winery in Jarrahdale, The Wine Tree in Dwellingup, Cape Bouvard Winery and Brewery in Herron and Tanglefoot Winery in Wandering. • In just half a half hour drive from Perth, travellers can be surrounded by superb scenery while sitting under a gentle waterfall at Serpentine Falls, located within Serpentine National Park. • Stretching from ‘sea to scarp’ is the Waroona area, where beautiful beaches and lakes meet jarrah forests and rustic country accommodation. The peaceful town has a history that dates back to the 1830s. Stick to the coast and seaside haven of Preston Beach for some four-wheel-driving, or head inland to Lake Navarino to water ski or fish. visitpeel.com.au Serpentine Falls, Serpentine National Park Photoraph supplied by MAPTO MEDIA KIT 2016-17 37 THE MAGIC OF THE KIMBERLEY Named by many as a favourite or ‘must do’ destination, the Kimberley in WA’s North West is regarded as one of the world’s true wilderness areas – and at more than 20 billion years old, with the oldest living culture on Earth, red rugged ranges, waterfalls, extensive coastline, rivers, rock art and even patches of rainforest, the region leaves an lasting impression for visitors, and holds mystery for those who’ve yet to visit. While visitors can expect to see a place of incredible natural beauty, learn about the region’s uniqueness, and hear stories from many different characters, it’s the feelings that the Kimberley evokes which captures many – it’s a place of indescribable spirituality. Covering an expanse of almost 423,000 square kilometres and with an estimated population of just 30,000, the Kimberley has fewer people per square kilometre than almost any other place on earth. It’s home to recognised hot spots such as the exotic pearling town of Broome, Bungle Bungle Range in World Heritage listed Purnululu National Park, the world’s only Horizontal Waterfalls at Talbot Bay, the Mitchell Falls, Lake Argyle, the iconic Gibb River Road, the Ord River, outback stations such as El Questro Wilderness Park and Home Valley Station and remote luxury lodges such as the Berkeley River Lodge and Faraway Bay. Exploring the region can be done a few ways – by air; by road; or by ocean – from Broome in the west or Kununurra in the east. And, visitors can experience it in over a long weekend, in a fortnight or in a couple of months. Options are a plenty! THREE TO FIVE DAYS Flying into Broome from Perth, or another Australian capital city (direct flights operate from Sydney, Melbourne and Brisbane), visitors will find themselves easily slipping into ‘Broometime’. Accommodation options are plentiful – with everything ranging from caravan parks to hostels to self-contained apartments and fivestar resorts. First stop is a visit to the world-famous Cable Beach, 22 kilometres of white sand with the most applauded sunsets in Australia – the nightly show attracts many – and can be watched from atop a camel (a Broome ‘must do’), from the Sunset Bar & Grill at Cable Beach Club Resort & Spa, or by simply taking a spot on the sand or from the grassed area above. Spend the evening under the starry sky – either with Astro-guy Greg Quicke – or, with the Hollywood ‘stars’ at the Sun Pictures – the oldest operating outdoor cinema in the world. For dinner, taste the flavours of Broome at one of its many restaurants – the Aarli Bar, 18 Degrees, Zensai and Café Amore are all good places to start. Bart Pigram Tours 38 TOURISM WESTERN AUSTRALIA Take a walking tour of Broome town with Yawuru man Bart Pigram. Bart represents the epitome of Broome – his local knowledge and family history means that he call tell the story of the ‘old’ Broome, a place that found its time with the onset of the pearling industry. It was once the most multi-cultural town in Australia, exempt from the ‘white Australia’ policy in the 1950’s to enable the Chinese, Malaysia, Filipino and Japanese pearl divers to continue to work. Bart will introduce visitors to the language and cultural heritage of the area, teaching visitors about the saltwater people, the seasons, the land, plants and food that sustained his ancient coastal culture for thousands of years. And, for visitors who want to delve further into Broome’s history, the recently launched Jetty to Jetty Trail is Yawuru’s self-guided heritage walk along the foreshore of Roebuck Bay – visitors can download an app, and follow the trail with a map, and hear stories from a host of Broome historians – some of whom have since passed away. Lunch can be had at the iconic Matso’s Broome Brewery, with views over Roebuck Bay, you might like to cool down with a refreshing ginger beer; and post lunch, take a leisurely walk around Chinatown and check out some of the pearl showrooms, spend some time in the Broome Historical Museum or if you’re feeling active, hit the water with a kayaking tour or hire a stand up paddle board at Cable Beach. Or, you are allowed to just relax poolside, beachside or bar-side! If you’re visiting during Staircase to the Moon (a natural phenomenon whereby the rising of the full moon reflects off the exposed mudflats at extremely low tide, creating an illusion of stairs reaching to the moon), grab a vantage point early (Town Beach and The Mangrove Hotel are the two best spots) and soak it up – night markets also operate at Town Beach during Staircase. And if you’re visiting on a Saturday or Sunday, make sure you pay a visit to the Broome Courthouse Markets – where local food, arts and crafts, tour operators and musicians can be found. Days in Broome can be easily filled with other experiences such as visits to Willie Creek Pearl Farm – get there by boat, helicopter or by road; the Malcolm Douglas Wilderness Park; the Broome Bird Observatory; Gantheaume Point – home to the 130 million year old dinosaur footprints; the Catalina Dutch Flying Boat Wrecks (bombed during World War II, the wrecks can be seen at very low tide) or a whale watching or snubfin dolphin tour. Streeter’s Jetty, Broome Photograph by Garry Norris Cable Beach, Broome Photograph by Jarrad Seng MEDIA KIT 2016-17 39 If you’ve still got time, take a half or full-day tour out to the Horizontal Waterfalls. The world’s only, and described by naturalist Sir David Attenborough as ‘Australia’s most unusual natural wonder’, the falls are created by the area’s massive tidal movement with water rushing through two small channels. A seaplane will land you right in the heart of it, where you can then take a fast boat around the area, or a number of fixed wing aviation companies take scenic flights over it. The scenic flights take in the breath-taking Buccaneer Archipelago, and many also include stops at Cygnet Bay Pearl Farm (Australia’s oldest operating pearl farm) and Kooljaman at Cape Leveque (an Indigenous owned wilderness camp). Other day trip options out of Broome could include a visit to Eco Beach – an eco-resort where you can lunch, stroll on the beach, take a fishing or whale watching tour and more; Derby and Fitzroy Crossing to cruise down Geike Gorge, admire Aboriginal art at Mowanjum Art and Cultural Centre, see the Derby Prison Tree; or Windjana Gorge and Tunnel Creek to hear the story of Jandamarra and see freshwater crocodiles. Additionally, there are air safaris that will take visitors into destinations a little further afield such as the Bungle Bungle Range or the Mitchell Falls. TWO TO THREE WEEKS Explore all of the above in Broome, then join a guided land tour or cruise that will see you head deeper in the Kimberley – stay in safari-style ‘glamping’ tents or camp under the stars – there’s many tour operators catering to a range of budgets and abilities. Or, self-drive your way around – a four-wheel drive is recommended to safely reach most destinations. At the end of your tour, spend time in Kununurra – a relatively new town in the Kimberley. It was gazetted in the 1960’s as the centre for the Ord River Irrigation Scheme, and is one of WA’s youngest towns. Visitors can take a cruise down the Ord River or around Lake Argyle (the largest freshwater lake in the Southern Hemisphere, 20 times the size of Sydney Harbour), take in sunset from Kelly’s Knob, swim in a local waterhole or freshwater spring and buy local produce. The area produces the world’s largest amount of superfood chia, as well as chickpea’s, melons, sandalwood and much more – the agriculture around Kununurra is fascinating. A MONTH OR MORE Experience all of the above! You could do a combination of a land tour and a cruise, and some self-drive or guided. You could really get under the Kimberley’s skin in a month. Gantheaume Point Broome Photograph by Garry Norris Wandijana rock art at Raft Point in the Kimberley Photograph by Garry Norris 40 TOURISM WESTERN AUSTRALIA When to visit How to get there The Kimberley has two distinct seasons, the dry and the wet. During the dry season, which runs from May until October, the temperature is warm and comfortable with blue skies and easier access to beautiful gorges, waterfalls and swimming holes. The wet season, which extends from November until April, is characterised by heavy and short downpours in the evening or late afternoon, providing a refreshing change to the heat of the day. The wet is when the landscape is refreshed and transformed into a lush, green environment with overflowing rivers and spectacular waterfalls. Broome is the western gate-way to the Kimberley region and is easily accessible with year-round direct flights from Perth and Melbourne; as well as direct flights from Sydney and Brisbane during the tourist season. There’s also daily flights between Broome and Kununurra. Cygnet Bay Pearl Farm Photograph by Lanai Scarr Mangrove Hotel, Broome Photograph by Jarrad Seng Boab tree at El Questro Wilderness Park Photograph by Jewels Lynch Photography MEDIA KIT 2016-17 41 KIMBERLEY FAST FACTS • Botanical research in the Kimberley is locating species at the rate of five to 10 ‘new to science’ species per week of field work. There was up to 100 new species identified in one year of field work - that’s more new plant species than have been found in Europe in the past 20 years • There’s around 2,500 species of plants; 400 species of bird; and around 800 species of marine life in the Kimberley • Ancient geology exists in the area with 1.8 billion year old rocks, which are mainly sandstone • The Kimberley has some of the biggest tides in the world, and the largest tropical tides (next to Nova Scotia). The difference between high and low tide is up to 10 metres – bigger than a two-storey house. Low tides offer the best chance to see the dinosaur footprints, the Dutch flying boat wrecks and Staircase to the Moon, while high tide is the best time to experience the Horizontal Waterfalls or the Giant Tides at Cygnet Bay Pearl Farm • The Kimberley is also one of the best destinations in Australia to have an authentic Indigenous experience. Visitors can take guided tours and discover ancient rock art, go mud crabbing and spear fishing, and hear Dreamtime stories. Some of the rock art in the Kimberley pre dates the last ice age – such as the Bradshaw paintings, or Gwion Gwion (pron’ Gyorn Gyorn), near the Gibb River Road • The iconic boab tree (which is found in the Kimberley) is an ancient relic of the pan Indian Ocean dispersal of this remarkable tree out of Africa. There are many theories as to how they arrived in Australia – some say the seeds floated here from Africa and spread from the coast, and the other suggests that boabs might have survived from the time when Africa and Australia were both still part of one continent 42 TOURISM WESTERN AUSTRALIA • The Kimberley also hosts a number of events including the Ord Valley Muster, Shinju Matsuri Festival, Taste of Broome, Broome Mango Festival and the Broome Race season • The Yawuru people are the native title holders of Broome, who have occupied and managed the land and seas around Broome since time immemorial • Broome’s Roebuck Bay is really significant on a global scale (it’s a proposed marine park). It’s one of the world’s most important places for migratory shorebirds; and is home to Australia’s largest population of snubfin dolphins – as well as other marine life such as dugongs and turtles • From July to October, the waters around Broome are home to the world’s largest pod of humpback whales – estimated at up to 40,000. The best way to see them is with a whale-watching tour. Camden Sound, on the mid-north Kimberley coast, is known as a the ‘maternity ward’ for humpback whales with the sound’s islands and reefs providing important shelter for the mothers and calves. • Broome is one of Australia’s most multicultural towns – it was exempt from the White Australia Policy in the 1950’s so that its pearling industry could continue (Chinese, Japanese, Malaysians – all came to Broome for pearling) – it’s reflected in the architecture of the town; in its people (story tellers such as Bart Pigram); in its history; in its events; and in its food • From the 1880s, Japanese, Filipino, and Malay pearl divers arrived in Broome to seek their fortune in the warm, pristine waters off the coast, which proved to be the perfect growing environment for the Pinctada maxima oyster, producing the world renowned South Sea Pearls. By the late 1800’s, Broome supplied 80 per cent of the world’s mother of pearl • By around 1900, around 3,000 people of Asian and South-East Asian origin had arrived, including Chinese merchants, which led to the establishment of Broome’s Chinatown – still a really important part of Broome’s local history, with the original green, white and red corrugated iron huts still in use today • Broome’s Chinatown was once a bustling hub of pearl sheds, billiard saloons, opium dens and brothels, and it is now home to fine pearl showrooms and an exotic blend of sidewalk cafes and restaurants serving east-meets-west cuisine • Cygnet Bay Pearl Farm on the Dampier Peninsular is the oldest operating pearl farm in Australia, and in 2016 will mark 70 years of pearling – it’s been owned and operated by the Brown family since 1946. It produces Australian South Sea Pearls and in 2004, harvested the world’s largest fine quality round pearl • Broome was named after Sir Frederick Napier Broome (who was the Governor of Western Australia) in 1883 • Broome became an established tourism destination in the 1980’s following investments by English building magnate Lord Alistair McAlpine – he invested millions of dollars in Broome, opening a zoo and restoring many historical buildings. He also built Cable Beach Club Resort & Spa • There are several locations around Broome where dinosaur footprints, estimated to be more than 120 million years old, can be seen • Opened in 1916, Sun Pictures is the world’s oldest operating outdoor picture garden • The biggest Japanese cemetery in Australia is in Broome – it dates back to the very early pearling days, when many Japanese pearl divers lost their lives from the ‘bends’ or drowning – the first burial was recorded in 1896. There are 707 graves in the cemetery (919 people) – and there’s also a Chinese cemetery with more than 90 graves and monuments • During World War II, Broome was attacked by Japanese aircraft. Flying boats, with refugees from Europe and Asia were stationed at Roebuck Bay and were the main target of the Japanese bombers. More than 80 people were killed – the majority were Dutch refugees. At low tide some of the wrecks of the flying boats which were hit, can be seen • Broome’s current population is around 17,500 – but this triples to around 45,000 to 50,000 during the months of June, July and August • Kununurra is the Kimberley’s youngest town, built in the early 1960s to serve the Ord River Irrigation Project. Although the town is young, the landscape is not - some of the oldest rocks in the Kimberley formed approximately 20 million years ago Kimberley Aerial Highway Photograph by James Morgan Geike Gorge National park MEDIA KIT 2016-17 43 • Kununurra, which means big water in the local Aboriginal language, is surrounded by extraordinary waterways. The lake and banks of the Ord River are home to an incredibly diverse eco system, including freshwater crocodiles, rock wallabies and hundreds of species of migratory and native birds • Lake Argyle is the largest freshwater lake in the Southern hemisphere and holds (in water volume) more than 20 Sydney Harbours – an amount that rises and falls depending on the amount of rain received during the wet season. It is also home to freshwater crocodiles, fish, rock wallabies and over 240 different species of birds • The Durack family were the first to establish several successful cattle stations in the Kimberley area in the late 1800s. Their history is immortalised in the Australian classic, Kings in Grass Castles by Mary Durack. Visitors can tour the Argyle Homestead Museum in the reconstructed Durack family homestead located near Lake Argyle Resort • Famous visitors to, and fans of the Kimberley include Miranda Kerr, Ewan McGregor, Jerry Hall, Sir Bob Geldof, Kylie Minogue, Elle McPherson, Nicole Kidman, Hugh Jackman, Baz Luhrmann, Tom Cruise, Orlando Bloom, Sean Connery and some of the Kardashian family. Kylie Minogue recently said that the Kimberley was her favourite holiday destination in Australia; and Nicole Kidman told talk show host Elen DeGeneres that her favourite Australian destination was Kununurra, also in the Kimberley (Kidman spent time there during the filming of Australia, the movie) • The Argyle Diamond Mine is the world’s largest supplier of quality diamonds which accounts for approximately one quarter of the world’s supply. Kimberley Fine Diamonds in Kununurra is where visitors can take home a much prized treasure • Mirima National Park in Kununurra is often referred to as the ‘Mini Bungles’. Bearing resemblance to their bigger cousins, the Bungle Bungle Range, these 300 million year old limestone cliffs have been carved out of the ground by erosion. The park also offers opportunities for photography, bushwalking and wildlife spotting • The World Heritage listed Purnululu National Park featuring the Bungle Range, covers 240,000 hectares and won World Heritage listing in 2003. The range was only known to Aboriginal owners and pastoralists until a documentary team brought it to the world’s attention in 1983. The beehive-like towers are thought to have been formed over 350 million years from the sediment of an old river bed. Aboriginal people are thought to have lived in this region for more than 40,000 years, and the park holds rich, enduring traces of their occupation. Ancient rock art and burial sites can be found across the park, which the Djaru and Kija Aboriginal people help to manage. The name Purnululu, meaning sandstone, was the name given to the area by its traditional Kija custodians. • The Kimberley has been the set for a number of films, including Baz Luhrmann’s epic Australia and musical Bran Nue Dae. It’s also been the setting for a number of high profile fashion shoots with retailers David Jones and Myer 44 TOURISM WESTERN AUSTRALIA Kununurra in the Kimberley Photograph by Jewels Lynch Photography Faraway Bay Photograph by Ben Knapinski MEDIA KIT 2016-17 45 CARAVANNING AND CAMPING Across Western Australia WA’s size, climate and range of experiences means that locals and visitors can find an extraordinary camping experience at any time of year. There’s more than 100 national parks and reserves spread across the State, and sites at many of them can now be booked online. Caravan and camping plays an important role in increasing visitors to regional areas of Western Australia. In 2014 an estimated 1.27 million visitors caravanned or camped in the State, generating 6.8 million visitor nights. These visitors spent an estimated at $868 million. Of this, around 87 per cent, or $756 million, was spent in regional WA. The Western Australian Caravan and Camping Action Plan: 2013-2018 aims to position WA as the nation’s preferred caravan and camping holiday destination by improving the supply, delivery and promotion of the sector. The State Government has committed $40.7 million of Royalties for Regions funding over four years to implement the Action Plan and Parks for People initiative. The funding has been allocated across State Government agencies including Tourism WA, Department of Parks and Wildlife, Main Roads WA, Department of Local Government and Communities and Department of Regional Development to lead implementation of the plan. The Action Plan and Parks for People initiative includes: • Up to 450 camping and caravan sites in popular National Parks Eagle Bluff near Denham Photograph by Greg Snell 46 TOURISM WESTERN AUSTRALIA • Up to five new commercial caravan parks and camping grounds in high priority locations, including one or more commercial campgrounds on Aboriginal lands in the Kimberley region • Upgrades to, and creation of, new 24-hour rest areas in the North West • Improved overflow facilities to meet visitor demand in peak seasons • Training for caravan park management and staff to improve product and services • Installation of dump points for the safe disposal of black waste by travellers in selfcontained recreational vehicles along key drive routes • New and upgraded visitor facilities including walk, bike and drive trails and Wi-Fi at selected campgrounds. TOP TEN CAMPING AND CARAVAN SITES IN WA • Monkey Mia Dolphin Resort, Shark Bay (Coral Coast) Sleep out under the great southern sky on a World-Heritage listed beach where dolphins play in the nearby waters. Go snorkelling, explore red cliffs and shell beaches or just soak up the sunshine Windjana Gorge National Park • Kooljaman at Cape Leveque (North West) A pristine paradise of turquoise water and vibrant red cliffs, this multi-award winning Aboriginal owned wilderness camp is a must-stay. Located 220 kilometres north of Broome there’s top-notch fishing and snorkelling and you can even camp on the beach • El Questro Wilderness Park (North West) Sleep in a swag on an authentic outback adventure set in a million-acre working cattle station. Camp by the Pentecost River and chill out with a coldie enjoying sizzling sunsets, thundering waterfalls and tranquil waterholes. For those who’d prefer to ‘glamp’, Emma Gorge Resort is a great option • Lucky Bay Campground, Esperance (Golden Outback) Camp out under the stars on a world-famous Esperance beach where kangaroos sunbathe along five kilometres of squeaky clean white sand. Try the solar heated showers or take a dip in the sparkling clear blue ocean • Windjana Gorge National Park, Gibb River Road (North West) Go walk-about at Windjana and soak up the 350 millionyear-old scenery of one of the Kimberley’s most dramatic gorges. Billabongs, a winding wet season river, waterbirds and the old police station ruins two kilometres away make it a camping hot spot • Cape Range National Park, Exmouth (Coral Coast) Experience the best of the bush and beach - colourful coral reefs, an azure ocean, rocky red gorges and rugged limestone cliffs - at Cape Range, just half an hour from Exmouth. Hike the gorges, watch wallabies at Yardie Creek and explore canyons, caves and hidden tunnels • Fitzgerald River National Park (Golden Outback) Listen to the kookaburras, waterbirds and parrots in a beautiful bush setting, just 47 kilometres from Bremer Bay. Explore the mountains, red cliffs, inlets and white sandy beaches by foot or hire a canoe • Cape Le Grand National Park, Esperance (Golden Outback) Head to Esperance and pitch a tent on Le Grand Beach amidst snoozing kangaroos. Bright turquoise water, rugged granite outcrops, heathlands and freshwater pools make it truly unique. Launch your boat from the beach and cook your catch on the free barbecues • Dryandra Woodland (Experience Perth) Just two hour’s drive from Perth, Dryandra Woodland is packed with echidnas, woylies, possums, kangaroos and numbats, which come out at night. Explore the trails or kick back at Congelin campsite near the dam and soak up the sounds of the forest. • Contos Camp Ground, Leeuwin-Naturaliste National Park (South West) Wake up to the sound of waves crashing on the beach and views of rugged limestone cliffs and surf breaks. Walk a stretch of the Cape-to-Cape track from the campsite, go beachcombing, fish for salmon or cool off in the crystal clear water MEDIA KIT 2016-17 47 WESTERN AUSTRALIAN WILDFLOWERS Mother Nature’s Dazzling Show Come winter and spring in Australia’s Golden Outback and Mother Nature launches one of her most dazzling shows. For here, deep in the heart of Western Australia, the once-parched earth transforms as wildflowers burst into bloom. Depending on winter rains, you can stroll among entire fields blanketed in oceans of swaying colour; pink, white and yellow daisies stretch as far as the eye can see and flowers of the most bizarre designs adorn roadsides in a kaleidoscope of different hues. The flowers look all the more stunning set against the backdrop of an ancient landscape. So striking is the show, so immense the fields of colour, that people from across the globe travel here to witness the natural phenomenon. 48 TOURISM WESTERN AUSTRALIA Pink Boraonia Depending on the season, the annual wildflower display starts in the north before charging to the southern-most coast of Western Australia in an ever-changing parade of colour. The northern areas are renowned for masses of colour on show around August-September while further south is known for the sheer number of different flower species in bloom around September to November. One national park on the south coast, Fitzgerald River National Park, is so heavily filled with flowers that it has become a UNESCO Biosphere Reserve, recognising not only the incredible diversity of its flowers but also their rarity. For here, there are more than 1,800 known plant species – that’s 20 per cent of all the species in Western Australia and more than exist in the entire United Kingdom in the one reserve. Of these plants, 250 are rare and 62 occur nowhere else in the world but this special corner of the globe. Similarly, more species of animal live in the park than any other park in south Western Australia. These include 22 mammal species, 41 reptile species, 12 frog species and more than 200 species of bird. The park also offers one of the best places in the State to witness migrating southern right whales from land. Between June and October, these gentle giants of the deep and their offspring take up residency in the protected bays offering a viewing spectacle from shore. You can make your visit to Fitzgerald River National Park part of a self-drive wildflower tour from Perth. Start the tour by driving four hours south-east of Perth to the farming village of Hyden. Hyden is the base to explore a natural phenomenon called Wave Rock – a 14 metre-high, 110 metre-long curve of rock that appears like a frozen wave about to crash over the landscape. The rock and its surrounds are steeped in Aboriginal legend and, during spring, are surrounded by a sea of wildflowers. You can also book wildflower tours from Perth or in Hyden itself to see the best of the flowers here. From Hyden continue south-east along the highway for two hours until you reach Ravensthorpe, from which you can access the aforementioned Fitzgerald River National Park. From the park it’s about a four-hour drive to the coastal township of Esperance (or you can take a two-hour flight from Perth). Esperance is embraced by some of the most beautiful national parks in the country. Around here you will find mighty hulks of granite rock adorning emerald bays, you can stroll along beaches that have been officially declared as being the whitest in the country – the sand here is so clean it squeaks between your toes as you walk - and you can gaze over an archipelago of nearly 100 islands sprawled across turquoise seas. And the best part? You’ll often find you’re the only one on the beach – just you and your companions alone and at one with nature. The national parks here offer still more easily accessible wildflower viewing opportunities during the Australian spring and early summer. Explore the walking trails in parks like Cape Le Grand National Park as they wind their way by hidden bays and rugged headlands and you’ll find the flowers look all the more striking set against a backdrop of achingly beautiful coastline. For a totally different experience, the more intrepid traveller should consider a trip north of Perth into the Murchison and Gascoyne regions of Western Australia. This is true outback country, renowned for vast, sun-baked plains, seemingly endless skies, blankets of brilliant stars at night, dinky-di pubs and the mass blankets of everlasting daisies for which Western Australia is world famous. You may like to see the wildflowers while exploring a series of three self-drive trails collectively known as the Gascoyne-Murchison Outback Pathways. The pathways lead you to townships and attractions and feature roadside signage which explains the region’s rich Aboriginal, mining, pastoral and natural history. You may be at the site of an old stock route where drovers once herded great flocks of cattle or sheep or you may be standing amid an area that is part of a mystical Aboriginal Dreamtime tale. MEDIA KIT 2016-17 49 The southern-most Outback Pathway, the Miners Pathway, starts about five hours north of Perth in the tiny settlement of Paynes Find and is the most easily accessible of the three pathways, with sealed bitumen roads throughout. It leads you deep into areas founded on the hopes and dreams of the Murchison gold rush during the rollicking 1890s, and is adorned with carpets of colourful wildflowers during August-September. While gold mining continues today, much of the area is also home to vast sheep and cattle farming properties called stations. Many of these stations have now opened their doors to tourists looking for accommodation, offering you the chance to experience a real working station, chat to the locals over dinner and learn about the land from the colourful characters who call this remote region home. The Wool Wagon and Kingsford Smith Pathways further north also offer station stay accommodation and spectacular wildflower viewing opportunities, but much of the driving is on unsealed roads and is best suited to a four-wheel-drive vehicle. You can witness some of the most dazzling wildflower displays in Kennedy Range National Park on the Wool Wagon Pathway and Mount Augustus National Park on the Kingsford Smith Pathway. The ancient Kennedy Range looms 100 metres above the surrounding plain and snakes 195 kilometres across the landscape while Mount Augustus rises some 717 metres into the sky like a geological giant standing guard over the surrounding countryside. Both parks are rich in Aboriginal mythology and erupt into lashings of brilliant colour as wildflowers bloom around August and September. Like any natural phenomenon, the wildflower showing depends on the season, with some years and some areas being more impressive than others. Wildflower season coincides with the best times of the year to visit Australia’s Golden Outback weatherwise – so you’re guaranteed an extraordinary experience discovering the wonders of this destination. 50 TOURISM WESTERN AUSTRALIA Wooleen Station East Mount Barren, located in the Fitzgerald River National Park MEDIA KIT 2016-17 51 HAVE A WHALE OF A TIME at Ningaloo Reef World Heritage listed Ningaloo Reef is one of the few places on earth where you can swim with whale sharks - the world’s largest fish. 52 TOURISM WESTERN AUSTRALIA Whale shark, Ningaloo Reef Photograph by Sean Scott MEDIA KIT 2016-17 53 More than 20,800 people visited Ningaloo Reef in 2015 to get up close with the gentle giants of sea, who migrate to WA shores between March and August each year to feed on plankton and krill. During the season, whale shark swim tours depart daily from Coral Bay and Exmouth, allowing visitors the opportunity to have a faceto-fin encounter with the friendly giants - which can grow up to 18 metres in length. For the first time in 2016, visitors to Ningaloo Reef will also have the opportunity to swim with humpback whales, who migrate through this region of WA between July and October each year. Interactions will be completely on the whale’s terms, so if the humpbacks behaviour and the weather allows, there will be the chance for tour participants to have a genuine wildlife encounter in the water. Department of Parks and Wildlife Whale Shark Conservation Officer, Dani Rob hopes to see more travellers visit WA’s mid-north coast in 2016 to experience the coastal and aquatic wonderland. “Last year we had a total of 1,181 tours taking place in the Coral Coast, and a whale shark sighting success rating of 92 per cent,” Ms Rob said. Whale shark, ningaloo Photograph by Ningaloo Discovery Humpback whale Photograph by Janine Marx 54 TOURISM WESTERN AUSTRALIA “We’re excited to welcome the first whale sharks of the season and look forward to a successful 2016 season.” Ningaloo Marine Park’s nutrient rich waters are considered one of the best places to swim with whale sharks due to reliability of numbers and accessibility to interact with the leviathans of the ocean. At 300-kilometres long, World Heritage listed Ningaloo Reef is the world’s largest fringing reef. Visitors can walk straight off the beach and snorkel in the underwater wonderland swarming with brilliant coloured coral, manta rays, sea turtles and more than 500 species of tropical fish. The annual Ningaloo Whale Shark Festival will celebrate the season with a family festival day, gala cocktail evening, movies under the stars and live music from May 25 to 29, 2016. For further information on swimming with whale sharks and booking a trip to the Ningaloo Coast, visit westernaustralia.com. Turquoise Bay Coral Bay MEDIA KIT 2016-17 55 THE ONGOING EVOLUTION OF PERTH – the city and beyond People are talking about Perth. Foodies, investors, sun-lovers, entrepreneurs, creatives..... and it’s no wonder why, with the capital city undergoing a significant period of change. It’s sparking curiosity among those who haven’t been, and is making those who are already part of the ‘new Perth’ scene or who call Perth home, extremely proud. Perth has always offered locals and visitors a beautiful natural environment – the Swan River, blue skies (it is Australia’s sunniest capital city), clean air, 19 metropolitan beaches where swimming, snorkelling and surfing abound, one of the world’s largest inner city parks, a quality wine region that is WA’s oldest, and a port city – but most recently, the attention has turned to the city’s urban offering. 2016 marked the official opening of Perth’s $440 million development waterfront project Elizabeth Quay, which has reconnected the Swan River to the city, and given locals and visitors a new destination in Perth to explore. Perth dining Photograph by City of Perth 56 TOURISM WESTERN AUSTRALIA In its first three weeks of opening, the precinct attracted more than 800,000 visitors, and hosted events from the Perth International Arts Festival and Fringe World. Home to a number of relaxed riverside wining and dining options, pedestrian and cyclists’ bridge, promenades, public art, island playground, event spaces and the Barrack Street Jetty, Elizabeth Quay will also see the return of the Ritz Carlton brand to Australia, with a 204 room hotel under construction. Additionally, in late 2015 Perth city welcomed the arrival of a new ‘neighbourhood’ – Cathedral Square. Comprising the Perth Town Hall, the new City of Perth library, St Georges Cathedral, a new office tower, and its centrepiece – the State Buildings – a wining, dining and retail precinct housed in 140-year old heritage buildings, right in the central business district. Formerly identified as the Old Treasury Buildings, it’s one of the most significant heritage precincts in WA and has a rich history. The buildings sat vacant for nearly 20 years, and with architect Kerry Hill at the helm, it’s now a hot-spot for locals and visitors. Retailers include acclaimed WA fashion designer Aurelio Costarella, chocolatier Sue Lewis, artisanal skincare brand Clean Slate and bespoke jeweller Rohan Jewellery, while the new wining and dining venues include David Thompson’s Long Chim, Petition Beer Corner, Petition Kitchen, rooftop restaurant Wildflower and late night bar Halford. Significantly, the precinct is also home to COMO The Treasury, which to date, has been regarded as the best new ‘city hotel’ in Australia. The hotel comprises 48 rooms and suites, two restaurants, a bar, COMO Shambhala Urban Escape, gym, pool and a level of luxury and service not seen before in Perth. All of the above sits alongside a bunch of bars and restaurants that have opened in recent years around Perth, which have contributed to the city’s ‘wining and dining boom’. Since the city’s first small bar licence was granted in 2007, 88 small bar licences exist around the city and its surrounding suburbs (11 were granted in 2007; that’s an increase of 800 per cent). Disused heritage buildings and laneways are now home to bustling bars and street art; and there are bars specialising in whiskey, gin, craft beers and wine. Most are also priding themselves on offering quality food, with share plates and locally sourced produce becoming a popular trend. Visitors can see the city with a local by joining an organised walking tour that showcases the wining and dining scene – operators include Two Feet and A Heartbeat and FoodLoose Tours. And it’s not just restaurants and bars that are pleasing Perth locals and visitors; food trucks have also started appearing on the streets, signalling another new trend for the city. Their presence is so popular, it prompted a local foodie and entrepreneur to start what is anticipated to be an annual affair – the Food Truck Rumble. A gathering of some of the city’s best ‘street food’ trucks in the one place; the event has so far proven itself to so far be one of the city’s favourite food events. Then there are the night markets and other food events which have popped up in the central business district (CBD) and urban villages – including the City of Perth’s Twilight Hawkers Markets, Perth City Farm Markets, Homegrown in the City, Beaufort Street Markets and events such as Eat Drink Perth and Taste of Perth. Retail options have also increased across Perth. King Street, traditionally known for attracting highend designer brands such as Tiffany’s, Chanel, and Gucci, has been joined by a breed of energetic retailers who are keen on re-establishing the area as an affordable and hip area to shop; global brands Zara and Topshop are well established on Murray Street; city shopping precincts enex100 and one40william continue to grow; and there are plans to overhaul one of the CBD’s main meeting spots, Forrest Place. While over in Northbridge, William Street is the place for local, bespoke and vintage. Perth has also seen a significant increase in street art, thanks to FORM – an independent, non-profit cultural organisation that aims to culturally enrich WA. Through FORM’s PUBLIC program, more than 80 walls across the CBD and into urban areas such as Northbridge, Leederville, Claremont, Fremantle and Victoria Park have become a canvas for local, interstate and international artists. Meanwhile, popular tourist spots in the wider Perth region are also being transformed: • Fremantle has more than a billion dollars of redevelopment in the planning pipeline including a new town centre and hotels • Scarborough Beach is on its way to becoming one of Australia’s best beachfronts with a $60 million investment in a foreshore redevelopment including a beachside swimming pool, cafes, restaurants, kiosks and public art. • Rottnest Island is also undergoing an improvement program with upgrades to the golf course, walk trails as well as a new marina. Luxury refurbishments to the Hotel Rottnest and an upmarket “glamping” experience, which is expected to open in 2017. MEDIA KIT 2016-17 57 ACCOMMODATION DEVELOPMENTS IN AND AROUND PERTH Visitors will find plenty of options of where to sleep – by 2018, Perth will have 2,000 new hotel rooms – of all types from the six-star Crown Towers to boutique heritage redevelopments, to international four and five star brands, to serviced apartments. The Ritz-Carlton Property developer Far East Consortium will bring the Ritz-Carlton hotel to Perth, marking the luxury brand’s highly anticipated return to the Australian market for the first time in 10 years. Work on the prestigious five-star, 204-room hotel is scheduled to commence by June 2016, and it will open in early 2019. It will be built at Elizabeth Quay, the State Government’s billion dollar waterfront project on Perth’s Swan River. corporate.ritzcarlton.com Doubletree by Hilton Hilton Worldwide is set to open three hotels in Perth under the Doubletree by Hilton brand. DoubleTree by Hilton Perth Waterfront will be located in Perth city, adjoining Barrack Square and fronting the Swan River. The 241-room hotel is anticipated to open in 2016. DoubleTree by Hilton Fremantle will be located at Point Street, Fremantle central to the port city’s ‘cappuccino strip’. The 150-room hotel is anticipated to open in 2017. DoubleTree by Hilton Northbridge will be located on James Street, Northbridge, home to a multicultural melting pot of flavours blended together with a lively mix of bars and nightclubs. The 205-room hotel is expected to open in 2017. doubletree.com 58 TOURISM WESTERN AUSTRALIA Westin Hotel Perth A 350-room, five-star Westin Hotel is expected to open in the Perth CBD in 2017. The hotel will be built by BGC and operated by the Starwood Group. In addition to the hotel, there will be a mixed use and retail development, which will add more than 30,000sqm of office space. It will be the first hotel in Perth to be developed under the State Government’s hotel incentives policy. starwoodhotels.com Crown Towers Crown Limited has shown its long term commitment to Perth with its decision to develop a new six star, luxury hotel to be known as Crown Towers Perth. The total investment in the Crown Towers project (inclusive of land) is expected to be $568 million. The new 500 room luxury hotel will add to the suite of hotel accommodation options at the Crown Perth Complex and upon completion it will be the largest hotel in Perth, taking hotel room capacity at Crown Perth to nearly 1,200 rooms. Construction is underway, expected to be completed in late 2016. crownlimited.com State Buildings, Perth Avani, Perth Perth’s biggest entertainment venue, Perth Arena, will be complemented with a new hotel and entertainment precinct to be built on Milligan Street in the CBD. Construction on the Avani brand, 4.5 star, 250-room hotel is due to start in late 2016. More than 200 one and two bedroom serviced apartments will also be built as part of a 14-story development. There will be a roof top bar at the hotel and the new precinct will include restaurants, a public plaza and open lawns and paved areas. mra.wa.gov.au Perth city’s Grand Lane Photgraph by Garry Norris Elizabeth Quay Photograph by Garry Norris MEDIA KIT 2016-17 59 MAJOR PROJECTS – COMPLETED AND UNDERWAY Perth Waterfront Development: Elizabeth Quay Elizabeth Quay is the centrepiece of a bold plan to revitalise central Perth and return the city’s focus to the iconic Swan River. Covering nearly 10 hectares of prime riverfront land between Barrack and William streets, the $2.6 billion project will feature a stunning 2.7 hectare inlet surrounded by a split level promenade, new public spaces, shops, cafes, restaurants and exciting entertainment venues. It will also include hotel (The Ritz-Carlton) and short stay accommodation, significant commercial space and new inner city residential options. Perth Stadium The new Perth Stadium will form a permanent centerpiece for the redevelopment of the Burswood Peninsula on the Swan River. It will be one of the major sporting and entertainment venues for Perth and one of the major international sporting venues for Australia. The stadium will have tiered seating and a total capacity of 60,000 seats. The standard of the stadium, including its functionality, services, finishes and fit out will be equivalent to world’s best practice. Perth City Link Perth City Link will reconnect the CBD with Northbridge for the first time in 100 years, and create a vibrant new mixed-use precinct that will revitalise and dramatically change the face of Perth. It involves sinking the Fremantle rail line from Perth Station to Lake/King streets, undergrounding of the Wellington Street Bus Station and creating five new connections between the CBD and Northbridge. When completed Perth City Link will deliver significant benefits for locals and tourists alike – better access and connectivity; more residential, retail, entertainment and commercial opportunities; and more than four hectares of high quality public spaces which includes Yagan Square. Kings Square Situated in the middle of Perth City Link, and opposite the Perth Arena, Kings Square will meld the atmospheres of Lake and King Streets to create the cosmopolitan heart of the city. The new two-way street connection will emphasise the pedestrian-friendly character of the area. East-west lanes and arcades will link to other key destinations. Bars, restaurants and lateclosing shops will be scattered throughout, with offices located on the floors above. Urban Orchard, Northbridge Wildflower restaurant, Perth 60 TOURISM WESTERN AUSTRALIA Riverside Located on the banks of the Swan River in East Perth, the 40-hectare Riverside project is transforming the city’s eastern gateway. Upon completion, the area will be a cosmopolitan waterfront community and tourist destination with a range of entertainment, commercial, retail, civic and residential uses that take advantage of its unique location. As part of the project, the flagship Waterbank precinct will feature a natural beach area surrounded by public promenades, green open space including a large wetland area, and a direct connection from Hay Street to the Swan River with a new river pier. New museum for the Perth Cultural Centre More than $428 million in capital funds has been committed to develop a new museum within the Perth Cultural Centre. With an anticipated delivery date of 2020, the new facility will integrate with the refurbished heritage buildings to display the State collection in contemporary and innovative ways. It will allow the museum to present blockbuster exhibitions from around the world and will be a place where visitors can share, explore and connect with the past, present and future. Perth Airport A billion dollar upgrade of Perth Airport is well underway and represents the first stage towards having all commercial air services in Perth operating from one convenient location within the next 10 years. The state of the art T1 Domestic Terminal is home to Virgin Australia and opened in November 2015. It features 28 domestic check-in kiosks and bag-drop technology, as well as 12 aerobridge departure gates, including three capable of taking the airline’s wide-body Airbus A330s. The new addition, situated at the western end of the international terminal, is home to Virgin Australia and enables passengers to transfer seamlessly between regional, interstate and international services. Passengers are offered an extensive range of dining and retail options along with a new Virgin Australia lounge. Other key developments include a new terminal primarily servicing regional WA; transformation of the international arrivals and departure areas; a new domestic pier; and a new multi-storey car park. perthairport.com.au For more information about all of the major projects in Perth, visit getthebiggerpicture.wa.gov.au xxxxxxxxxx Urban Orchard, Northbridge MEDIA KIT 2016-17 61 ROTTNEST STYLE Island Life With its 63 secluded white sandy beaches and 20 bays, it’s easy to see why the people of Perth proudly declare Rottnest Island (or “Rotto”) their very own island paradise. 62 TOURISM WESTERN AUSTRALIA Aerial view of Rottnest Island Photograph by Garry Norris MEDIA KIT 2016-17 63 Located just a short ferry ride from Perth, Fremantle or Hillarys – Rottnest Island has shot to international fame in recent years largely in part to its native inhabitant – the quokka. The small, furry and very cute marsupial became an internet sensation after an online news source declared it the ‘world’s happiest animal’ – amplifying the social media trend, the #quokkaselfie. And it’s easy to see why the quokkas are so happy – they live in paradise. Classified as an ‘A’ Class Reserve, Rottnest Island has an abundance of natural assets including some of WA’s best swimming, snorkelling and surfing beaches. One of the unique elements of Rottnest Island is that it’s a car free zone, with the most popular mode of transport being the bicycle. Many of the island’s tourism offerings and practices reflect the focus on delivering sustainable and inspirational products with minimal environmental impact. In keeping with the environmentally sustainable ethos of the Island - it was recently announced that an ecologically sensitive, world-class eco retreat was on its way Rottnest Island with an expected opening date of summer 2016. The State Government and a consortium comprising Rottnest Express and The Billi Resort Broome have signed an agreement that will result in a new short-stay, eco-style tent accommodation and food and beverage facility at Pinky’s Beach. Pinky’s Eco Retreat and Beach Club, will be built and operated as a leading sustainable development, catering for tourists and families as well as the local holiday maker. It will comprise of 29, 4 and 5 star eco-tents with their own ensuites and high level of comforts targeted to the tourist and overseas market; 10 affordable and well considered 2 bedroom family tents; as well as 35 backpacker or budget tents, providing an additional 200 beds on the island. The accommodation will be supported by a Beach Club comprising licenced bar, café, restaurant and function area for weddings built atop an elevated deck with breathtaking views back to the Perth skyline as well as West over The Basin toward the setting sun. Pinky’s Beach, Rottnest Artist impression of Pinky’s Eco Retreat 64 TOURISM WESTERN AUSTRALIA Quokkas Rottnest Island MEDIA KIT 2016-17 65 A FEW WORDS FROM OUR FRIENDS OF WESTERN AUSTRALIA The diverse and extraordinary nature of Western Australia attracts an eclectic mix of high-profile visitors to experience its wonder. From athletes and actors, musicians and culinary masters – our #WAmbassadors help to spread the word about what they love about Western Australia. Here’s some of what they’ve had to say: “It’s indescribable. Words don’t do it justice, pictures don’t do it justice. The only way to properly appreciate what’s on offer in WA is to see it for yourself. It’s got all of the best parts from all around the world in one place…” Lincoln Lewis, actor “Margaret River is wonderful. The beauty of the place and the wonderful produce is what I like. Yesterday I went abalone fishing and I was very impressed with the quality of abalone. The clean air is incredible. It’s a wonderful part of the world.” Antonio Carluccio, cook, restaurateur, writer “I feel so relaxed in the Swan Valley. The chi, the energy and the roads are so clean…this is the place to relax and to take your family on a holiday.” Jimmy Choo, fashion designer “Western Australia is rugged and extraordinary – with beautiful white sand beaches and crystal clear ocean.” Layne Beachley, surfer Photograph by Sean Scott 66 TOURISM WESTERN AUSTRALIA “I absolutely love the Kimberley. It’s such beautiful country. I was fortunate enough to visit the Bungle Bungles which were simply spectacular in asymmetrical ways.” Sir Bob Geldof, musician & philanthropist “It’s extraordinary! Swimming with whale sharks at Ningaloo…it was just beautiful and I will remember it always.” Kate Ritchie, actress & radio presenter “The world is a very beautiful jigsaw, made up of lots of little, beautiful pieces. But without question, Margaret River Western Australia is one of the most beautiful pieces within that jigsaw.” Marco Pierre White, chef, restauranteur, writer “The north west of Western Australia never ceases to leave me in awe. Those colours, those skies. No wonder people fall in love with it and never leave. This is the Australia that I wish everyone in the country could see.” Simon Reeve, TV reporter “What’s so exciting about the Kimberley landscape which is on the one hand, harsh, brutal and unforgiving - but at any given moment can become the most awesome, majestic, inspiring, poetic and lyrical place to be.” Baz Luhrmann, director “The wineries, my girl has a great time when we go to Margaret River. And the food, we’ve had great food there – the venison, we went to that venison farm, wow – I really like it there.” Kelly Slater, surfer MEDIA KIT 2016-17 67 GREAT SOUTHERN EXPOSURE In recent times the Great Southern region, located in the south west of Western Australia, has firmly established itself on the adventure travellers’ map with its range of new outdoor experiences, in addition to its existing world-class walking, wildlife and wining and dining offerings. 68 TOURISM WESTERN AUSTRALIA Great Southern produce Photograph by Amazing Albany The Great Southern is the largest and most diverse region within the State’s South West. Its landscape varies from unspoilt coastline and idyllic seaside towns, to sprawling agricultural lands and national parks harbouring some of the world’s rarest species. The history of the region is equally as impressive. King George Sound near Albany was the first European settlement in WA. In November 1914, more than 40,000 Australians and New Zealanders left Albany bound for World War One. Further to the region’s adventure and historical ties, it is also home to the largest wine producing region by area in Australia. It is also the coolest growing region in WA, producing 37 per cent of all grapes grown in the State. As with many wine producing regions, fresh produce is plentiful with self-guided gourmet tasting trails dotted across the region. Bremer Bay sunrise Photograph by Sean Scott THINGS TO DO IN THE REGION Explore Torndirrup National Park Located near Albany, Torndirrup National Park has undergone a major redevelopment and now features new world-class lookout structures at The Gap and Natural Bridge, as well as connecting paths, picnic areas, a visitor gathering area with interpretative facilities and a bigger car park. The popular national park is surrounded by windswept coastal heaths giving way to massive granite outcrops, sheer cliffs and steep sandy slopes and dunes. The Southern Ocean has sculpted a Natural Bridge in the coastal granites and formed The Gap, where waves rush in and out. The park’s latest developments officially opened to the public in May 2016. MEDIA KIT 2016-17 69 Sign-up to a Bremer Bay Canyon killer whale adventure. Naturalist Charters commenced the first ever Bremer Canyon Expeditions in February 2015. The expeditions journey to the newly discovered Bremer Canyon, located 60 kilometres off Australia’s South West coast. The marine hotspot is home to an enormous number of killer whales – in excess of 100 have been spotted on any given day – giant squid, sperm whales and masses of sea birds. The expeditions take place throughout February, March and April, and will be returning in February 2017. Visit the National Anzac Centre in Albany. In November 2014, a state-of-the-art museum – the National Anzac Centre – opened in the historic port city of Albany, to mark the 100th Anniversary of the departure of more than 40,000 Australian and New Zealand troops bound for Gallipoli during World War One. Located within Albany Heritage Park and with sweeping views over King George Sound, the $10.6 million National Anzac Centre tells the story of WWI through the personal accounts of 32 Anzacs (Australian and New Zealand Army Corps). Entering the National Anzac Centre, visitors can assume the identity of one of the Anzac characters. Learn about their World War One experience through interactive, multimedia displays and audio commentary from recruitment and training to actual conflicts in the Indian Ocean prior to arrival in Egypt; and on to Gallipoli, the Palestine and Sinai; and across the Western front. Experience Albany’s gourmet food offering. Albany’s gourmet providores, organic food producers, farmers’ markets and dining outlets are stacking up all the food awards’ silverware. The produce is so fresh you can count the minutes since it was harvested, with devotion to sustainable agricultural methods, a commitment to time-honoured cooking techniques and a strictly seasonal approach to dining room menus. Local favourites include Hybla, which was recently awarded two glasses out of three by Gourmet Traveller’s Wine List of the Year Awards; Garrison, which is set in Albany Heritage Park next to the National Anzac Centre; and Due South which was included in Gourmet Traveller’s Hot 100 for 2015. 70 TOURISM WESTERN AUSTRALIA Climb the Granite Skywalk in Porongurup National Park. The granite from which Porongurup Range is formed is more than 1.4 billion years old and has been exposed by the slow weathering of the softer rocks surrounding the range. Porongurup Range is a place of incredible biodiversity with 750 native plant species in an area of just 2,600 hectares, and is located 50 kilometres north of Albany. Castle Rock picnic site is a great place to start a three kilometre return walk to the Granite Skywalk, a suspended walkway which spirals around the huge granite outcrop of Castle Rock. The Granite Skywalk has two lookouts, an upper and lower, offering spectacular views of the park and the region’s undulating farmland. Experience Breaksea Island by aerial flight. Breaksea Island Nature Reserve near Albany has become more accessible with the introduction of public helicopter tours. In the past, access to Breaksea Island’s wildlife and rugged coastline was limited due to difficultly accessing the area safely by boat. Helicopter tours allow visitors to get a bird’s eye view of the area before landing on the island and visiting the heritage-listed lighthouse and keeper’s cottages. Passengers experience breathtaking views of Albany including its stunning beaches, Albany town and its surrounding green pastures. Hike the Bibbulmun Track. One of Australia’s most iconic treks, the Bibbulmun Track stretches over 1,000 kilometres from Kalamunda in the Perth Hills, to the historic town of Albany on the South West coast. The trail passes through the heart of Australia’s scenic South West, through towering Karri and Tingle forests, down misty valleys, over giant granite boulders and along breath-taking coastal heath lands. The Bibbulmun Track offers a wide range of experiences, from an eight-week adventure to day walks. Experience the longest off-road cycle trail in the world. The Munda Biddi Trail is WA’s premier long distance off-road cycling experience. The track extends 1,000 kilometres from Mundaring in the Perth Hills, to Albany. The trail meanders through scenic river valleys and the magnificent forests of the State’s South West. Joined by a purpose built track, the Munda Biddi uses a network of bush tracks, firebreaks and disused railway formations. For those tackling multiple days, you can stay in purpose built shelters or in quaint country towns along the way. Explore William Bay National Park. Famous for its windswept rocky shores and sheltered pools, William Bay National Park protects the coastline and forest between Walpole and Denmark on the south coast. Green’s Pool near Denmark is well known for its turquoise water and white sandy beaches edged by granite boulders, which create ideal swimming, snorkelling and diving conditions. Pack a picnic and take in the scenery at Elephant Rocks and Waterfall Beach, or try your hand at beach fishing. William Bay National Park is best accessed from Walpole or Denmark, which are approximately four to five hours drive south of Perth. Traverse through Fitzgerald River National Park. The pristine wilderness of Fitzgerald River National Park on the southern coast is perfect for anyone with a love of nature and a thirst for adventure. Here you can go bush walking, camping, canoeing, fishing and whale watching. It’s now recognised as one of the most diverse botanical regions on earth with around 1,800 species of flowering plants alone. In spring, the landscape is dotted with colourful wildflowers including banksias, hakeas, bottlebrush, feather flowers, Quaalup bell and many others. Go bushwalking and you might spot endangered native animals like the Dibbler, a small marsupial which has recently been rediscovered in the park. Fitzgerald National Park Albatross at Bremer Bay Canyon Photograph by Sean Scott National Anzac Centre, Albany MEDIA KIT 2016-17 71 WESTERN AUSTRALIA LEADS AUSTRALIA IN GROWTH OF THE CRUISE SECTOR Western Australia is an extraordinary cruise shipping destination, boasting a range of diverse tourism experiences in each of its 10 ports - Fremantle, Esperance, Albany, Bunbury, Geraldton, Exmouth, Broome, Port Hedland, Busselton and Augusta. 72 TOURISM WESTERN AUSTRALIA Sun Princess, Broome Western Australia leads the rest of the nation in terms of growth in the cruise sector with visiting ships generating more than $275 million in 201415, a $159 million increase on the previous year. Cruise shipping to Western Australia continues to grow. In 2014-15, the State recorded a total of 101 cruise ship visit days, a 48.5 per cent increase from the previous year. When Tourism Western Australia and the Cruise Western Australia Committee developed the Western Australian Cruise Shipping Strategic Plan 2012-2020, the aim was to eventually increase the value of the sector to $274.4 million, and effectively that goal has been reached five years early. The strategy aims to bring together WA’s cruise shipping industry, establish a common understanding, and set the direction for the development of a sustainable, coordinated and achievable future for the sector. Boom in cruise ship visits to Fremantle Fremantle Ports has indicated that 2015-16 is shaping up to be Fremantle’s biggest cruise season, with more than 60 ships already booked to visit. Princess Cruises carried more than 45,000 cruise guests to and from Fremantle between April 2015 and March 2016, with the cruises expected to generate an estimated $30 million for the local economy in WA. Cruise shipping also presents significant opportunities to attract visitors from China and other Asian markets by providing a taste of WA and encouraging repeat visitation. In November 2015, Star Cruises from Hong Kong brought the Superstar Virgo to WA, and Tourism WA hopes this will open the way for Star Cruises to include Australia in future cruise programs. Other highlights in 2016 include P&Os new addition to its fleet, the Pacific Eden, which will be home ported in Fremantle from April 2016. The ship will embark on a season of cruising that will include a series of WA coastal cruises to visit Broome, Exmouth and Geraldton, with selected itineraries scheduled to coincide with the WA school holidays. Cruise & Maritime Voyages will home port the Astor in Fremantle for a fourth season in 2016-17 and Royal Caribbean Cruises superliners’, Explorer of the Seas, Radiance of the Seas and Solstice of the Seas will also visit WA. For more information on cruise shipping in WA visit tourism.wa.gov.au/Industry/Infrastructure_ Growth/Cruise_shipping There are opportunities to increase pre and post cruise visitation to Perth and regional WA as cruise shipping continues to grow, with a mix of loyal and new cruise passengers joining cruises from Australia’s eastern states and overseas, along with regional WA residents who appreciate the opportunity to join cruise ship itineraries from Fremantle. ‘Rail and sail’ is also growing in popularity for passengers joining cruises in Fremantle from Sydney and Adelaide who combine their experience with a journey on-board the Indian Pacific. Fremantle Solstice, Albany MEDIA KIT 2016-17 73 74 TOURISM WESTERN AUSTRALIA Josh Whiteland, Koomal Dreaming The W‘A’ List THE W‘A’ LIST Sal Salis Ningaloo Reef COASTAL AND AQUATIC ADVENTURES The waters off WA’s 12,000 kilometre long coastline are regarded as some of the most pristine in the world – and home to a myriad of marine life. Here’s our W ‘A’ list of coastal and aquatic adventures: • Have a ‘whale’ of a time at Ningaloo Reef. Without a doubt, swimming with the world’s largest fish is one of life’s most exhilarating marine experiences. Ningaloo is regarded as one of the best locations in the world to swim with whale sharks - due to the clarity of the water, regularity of the whale sharks and professionalism of the tour operators. Visitors will also have the opportunity to swim with humpback whales from July to October at Ningaloo Reef, with a number of local operator’s trialling the swim tour for the first time in 2016. Easily accessible from shore, World Heritage-listed Ningaloo Reef is also home to manta rays, sea turtles and dugongs. Ningaloo is among the most biologically diverse marine environments on earth, and is also the closest coral barrier reef to a land mass in the world – meaning that visitors can walk straight off the beach and snorkel over superb coral gardens teeming with colourful fish mere metres from the shore. • Let’s go surfing. It’s no secret some of the world’s best surfers – think Kelly Slater and Mick Fanning - visit WA’s shores to catch some of the world’s best waves in the famed Margaret River region, in the State’s South West. See local, national and international surfing stars compete at the annual Margaret River Pro, held every April, or find a local surf school (they operate around the State), grab a board and hang ten. • Rottnest Island. Perth’s own ‘car free’ island paradise is a short ferry ride from Fremantle, Perth or Hillarys with Rottnest Express or Rottnest Fast Ferries. Relax on the beach or cool off at one of the island’s 63 beaches and 20 secluded bays. The diversity of fish, coral species and shipwrecks in the waters around Rottnest – or ‘Rotto’ as the locals call it – make it one of the most fascinating snorkel and dive sites to be found in such close proximity to a capital city. Hire snorkelling gear from Rottnest Island’s Pedal & Flipper, join a snorkelling or diving tour with Charter 1 or from September to April take an eco adventure tour for a close up encounter with seals, dolphins, turtles and humpback whales (in season). Rotto is 11 kilometre long and 4.5 kilometre wide so it is easy to explore by bike or on foot. The Box in Margaret River Photograph by Peter Joli Wilson MEDIA KIT 2016-17 77 • Swim with the dolphins and see them at play. A short drive south of Perth, Rockingham Wild Encounters and Bunbury’s Dolphin Discovery offer a unique ‘swim with wild dolphins’ experience. There’s no enclosures here, the dolphin swims are in the sheltered waters of the Shoalwater Marine Park (Rockingham) and Koombana Bay (Bunbury). At Monkey Mia (850 kilometres north of Perth), a small pod of dolphins regularly visit the shallows to play. In Broome make sure to take the new snubnose dolphin boat tour at Roebuck Bay. • See one of the greatest shows on earth. WA hosts one of the longest whale-watching seasons in the world. Each year from May to December, humpback, southern right and rare blue whales call WA’s oceans home. Albany, Augusta, Broome, Exmouth, Perth, Fremantle, Hillarys, Denham, Kalbarri, Geographe Bay and Rottnest Island offer top vantage points and tours. Then, there’s Bremer Bay in WA’s South West where the Bremer Bay Canyon is attracting hundreds of killer whales each February and March. Visitors have the opportunity to join a Bremer Bay Canyon Expedition with Naturaliste Charters to have an up-close encounter with killer whales. • Secret spots. While nowhere in WA is crowded, there are some very special places, which you’re likely to have all to yourself. The Rowley Shoals rank among the most remote and pristine marine areas in the world – see colourful coral gardens, giant clams and schools of tuna and mackerel. The Abrolhos Islands are home to 19 shipwrecks, including the Batavia, and some of the finest diving, snorkelling and fishing in Australia. The clear waters off the Mackerel Islands offer incredible visibility for snorkelers and divers, and the Montebello-Barrow Islands Marine Park is teaming with wildlife. In the waters off Esperance you can snorkel among seadragons or advanced divers can tackle the Sanko Harvest shipwreck. Part of the Shark Bay World Heritage listed region, Dirk Hartog Island off the coast of Denham is home to crystal blue waters teeming with marine life including dugongs and humpback whales in season. 2016 is the 400th anniversary of the island’s European discovery by Dutch explorer Dirk Hartog. • Meet the wildlife. An easy drive south of Perth you’ll find Penguin Island, part of the Shoalwater Marine Park. Visitors can see and learn more about WA’s largest colony of little penguins at the Discovery Centre. The island is also home to many species of seabirds and Australian sea lions. Jurien Bay Marine Park, just a three-hour drive north of Perth, is also famous for its sea lions and marine life. In Esperance on WA’s south east coast, take a cruise to Woody Island and see New Zealand fur seals, Australian sea lions, white-breasted sea eagles and dolphins. Also in Esperance, make sure to head to Lucky Bay to spend time with the friendly local kangaroos who like to sunbake on Australia’s whitest beach. • Deep Diving. There are hundreds of shipwrecks along WA’s coast – in the South West, HMAS Swan at Dunsborough is WA’s most famous prepared wreck, while the HMAS Perth, sunk to 36 metres in Albany, is the largest. Also in the South West, Busselton Jetty is one of Australia’s greatest artificial reefs - hosting tropical and subtropical coral, sponges, fish and invertebrates. Exmouth’s Navy Pier, in WA’s Coral Coast, is rated as one of the top ten shore dives in the world. Whale Shark, Ningaloo Reef Photograph by Sean Scott 78 TOURISM WESTERN AUSTRALIA Rockingham Wild Encounters Photograph by Garry Norris MEDIA KIT 2016-17 79 PERTH AND BEYOND Australia’s sunniest capital city, Perth, is a unique blend of natural and urban experiences. Nestled between Kings Park and Botanic Garden and the sparkling Swan River, Perth has experienced incredible growth in recent years, with new bars, dining, retail, entertainment, cultural and public spaces popping up in all corners of the city. Here’s our W ‘A’ list of Perth’s experiences: • New precincts to explore. 2016 marked the official opening of Perth’s $440 million development waterfront project Elizabeth Quay, which has reconnected the Swan River to the city, and given locals and visitors a new destination in Perth to explore. In its first three weeks of opening, the precinct attracted more than 800,000 visitors, and hosted events from the Perth International Arts Festival and Fringe World. Home to a number of relaxed riverside wining and dining options, pedestrian and cyclists’ bridge, promenades, public art, island playground, event spaces and the Barrack Street Jetty, Elizabeth Quay will also see the return of the Ritz Carlton brand to Australia, with a 204-room hotel under construction. In the coming years, Perth will also see the opening of major public spaces such as Yagan Square, Perth City Link and a major sporting arena, Perth Stadium. • Wining and dining boom! Perth city and its urban villages of Northbridge, Mount Lawley, Leederville, Maylands, North Perth, Cottesloe, Claremont, Subiaco and Victoria Park are brimming with new dining options. Sample WA fresh produce and wines at one of the many new small bars, cafes, and restaurants such as Long Chim, Wildflower, The Shorehouse, Odyssea and Strange Company, to name a few. On the weekend check-out what the locals are up to at local farmers markets, and in summer make a bee-line for twilight hawkers markets, al fresco cafes and beachside dining. Visitors can see the city with a local by joining an organised walking tour that showcases the wining and dining scene – operators include Two Feet and A Heartbeat and FoodLoose Tours. 80 TOURISM WESTERN AUSTRALIA • Kings Park and Botanic Garden. At 400 hectares and larger than New York’s Central Park, Kings Park and Botanic Garden is one of the largest inner city parks in the world. A short walk or free bus ride from the city centre, check out the impressive views of the Swan River and city skyline, pack a picnic, see an outdoor movie or live performance in summer, and the wildflowers in spring, or learn more about the park on an Indigenous walking tour. • Shop local and luxury. Designer brands meet local labels along King, Queen, Hay and Murray Streets in the city. Outside the city head to Claremont Quarter, Garden City, Fremantle, Mount Lawley, Leederville or Subiaco for your retail fix. Other rich pickings include designer jewellery crafted from Western Australian gold, Argyle diamonds and Broome’s famous South Sea pearls. If vintage, hip and quirky is more your style, make quick for the boutiques of William Street in Northbridge or Fremantle. Elizabeth Quay Photograph by MRA • Indian Ocean sunsets. Home to 19 pristine metropolitan beaches, it’s easy to find your own slice of white sand to relax and enjoy one WA’s famous sunsets. Surfers head to Scarborough and Trigg, while swimmers and stand-up paddle boarders cool off at Cottesloe or Mettam’s Pool between Sorrento Beach and Trigg. The Scarborough foreshore is undergoing revitalisation and has welcomed new restaurants and bars, next to the recently refurbished Rendezvous Grand. City Beach has also received a boost with the opening of a number of eateries including Odyssea, a new amphitheatre and surf club. Cottesloe Beach continues to attract the crowds, with its Norfolk Pine trees, long stretches of white sand, a grassy embankment, plenty of restaurants and cafes, and each March, a must see is the free outdoor exhibition Sculpture by the Sea. • Cultural feast. Start at Perth’s Cultural Centre in Northbridge - home to the Art Gallery of WA, the WA Museum, State Library, the Perth Institute of Contemporary Arts and the State Theatre, including the Heath Ledger Theatre. Buildings, laneways and other public spaces around Perth and Northbridge have become works of art, as local, interstate and international artists were commissioned by local arts organisation FORM to paint external walls with works of art. From November to May, enjoy Perth’s bevy of outdoor cinemas, live performances and festivals. Fringe Festival and Perth International Arts Festival are crowd pleasers in February and March. • Fremantle. The best preserved example of a 19th century port streetscape in the world, Fremantle is a little bit bohemian and a little bit hipster. Learn about the city’s maritime and convict history on a walking tour, browse the shops, galleries and weekend markets, or dine at one of the many cafes, bars, restaurants or microbreweries. New bar, dining retail and hotels are also emerging, as the revitalisation of Fremantle takes off. Nearly $1 billion of private and public investment will see additional commercial, retail and public spaces established and restored throughout the city. It’s no surprise that Lonely Planet named it as one of the top cities to visit in 2016 in its Best in Travel publication. • Island in the sun. Home to 63 beaches and bays, Rottnest Island is a short ferry ride from Perth, Fremantle or Hillarys. There are no cars on the island so pedal power is king. Enjoy lunch at one of the cafes and restaurants, most offering spectacular ocean views, swim, snorkel or dive, or take an eco-cruise and discover the local wildlife, including the world-famous, and highly regarded as the happiest animal on earth – the quokka. In the late afternoon make a beeline for Hotel Rottnest - overlooking Thompson Bay it is the perfect spot to unwind as the sun sets. New accommodation offerings, including high end eco tents, are currently in development. • Among the vines. WA’s oldest wine region (it’s been a wine producing region for 180 years), the Swan Valley is an easy 25-minute drive from Perth city. Here you can meet the maker at some of the small family wineries or sample some of the wines from vineyards that sell their wines internationally. There’s also fresh produce, microbreweries and galleries galore on the Swan Valley Food and Wine Trail. Continue your food and wine foraging in the Perth Hills and Avon Valley. • Experience Perth’s unique attractions. Travelling around Perth city is free so hop on a CAT bus and tour Perth’s city sights. Ring one of the world’s largest musical instruments – the Swan Bells at the Bell Tower; watch a live gold pour and see the world’s largest collection of gold bars at the Perth Mint; catch a ferry across the Swan River to Perth Zoo - home to over 1,500 animals; or, head out to Caversham Wildlife Park where you can meet Koalas, Wombats, Kangaroos and many other native wildlife. • Swim with the dolphins. From the shores of the spectacular Shoalwater Islands Marine Park, Rockingham Wild Encounters runs small group swimming with dolphin tours, sea kayak tours of Penguin Island, and boat cruises to get up close and personal with the local dolphins, sea lions and little penguins. A little further south, you’ll often find dolphins playing in the tranquil waters off the Mandurah foreshore -delighting diners at the waterfront eateries. MEDIA KIT 2016-17 81 OUTBACK EXPERIENCES Rugged, captivating and inspiring, Western Australia’s outback offers big blue skies, rugged red earth adventure in spades, and at night, you’ll be amazed by the millions of stars lighting up the night sky with clear views to the Milky Way. Here’s our W ‘A’ list of outback experiences. • Go camping or caravanning. WA’ size, climate and range of experiences means you can find an extraordinary camping experience at any time of year. There’s more than 100 national parks and reserves spread across the State, and sites at many of them can now be booked online. And there’s more good news, with the State Government expanding the number of low-cost recreational camping and caravanning facilities in WA, and plans to add new campground sites, lookouts, boardwalks, walk trails, camp kitchens and more. Want to add a touch of luxury to your adventure? Some camp grounds are situated within managed resorts or wilderness parks, where safari tents or bungalow style accommodation can be found. Happy camping in WA! • Starry nights. When travelling through WA you will find hundreds of camping grounds in WA’s private and national parks. You’ll be amazed by the millions of stars lighting up the night sky with clear views to the Milky Way. If you love the night skies but are also keen for a little more comfort, some camping grounds are attached to safari tent or bungalow style accommodation - El Questro Wilderness Park, Home Valley Station and Purnululu National Park in the Kimberley all offer basic camping and permanent tented accommodation, as does Karijini Eco Retreat in the Pilbara. Vlamingh Head Lighthouse 82 TOURISM WESTERN AUSTRALIA • The Kimberley. One of the world’s last true wilderness areas, the Kimberley is home to extraordinary outback experiences including the unique beehive formations of the Bungle Bungle Range in World Heritage Listed Purnululu National Park and the world’s only Horizontal Waterfalls at Talbot Bay. It’s also home to the Gibb River Road – an epic 660 kilometre four-wheel-drive adventure from Derby to Kununurra, that will reward travellers with gorges, waterfalls, station stays and Indigenous experiences. Short on time? Take to the skies on the Kimberley Aerial Highway – a series of remote landing strips dotted throughout the region, which will get you up close and personal to some of nature’s treasures. Complete your Kimberley adventure in the tropical pearling town of Broome – where the outback meets the ocean. • Gold, ghosts and the Gormleys. Head to Kalgoorlie – the heart of WA’s gold country where you’ll find charming colonial buildings, gold rush history and the world’s biggest working open cut gold mine. Drive the Golden Quest Discovery Trail – stopping at the historic ghost town of Gwalia to visit historic Hoover House, home of Herbert Hoover, the 31st US President. Outside of Menzies admire the world’s largest outdoor gallery – 51 lifesized sculptures created by sculptor Antony Gormley dotted across the salt flats of Lake Ballard. • Wildflower show. WA is home to the world’s largest collection of wildflowers, with more than 12,000 species – 60 per cent of which can’t be found anywhere else in the world. From June in the north to November in the south, WA’s wildflowers bring a spectacle of colour and diversity to the State. See stunning carpets of everlastings in the Golden Outback and Coral Coast regions in early spring, or try to find the unique wreath leschenaultia. In the North West, visitors can see vibrant floral shades contrasted with the dusty red earth and golden Spinifex grass, while in the South West, many go looking for delicate orchids. And while it’s not in the outback, the very best of all WA wildflowers are on show every September at Kings Park and Botanic Garden in Perth. • Station stays. Pay tribute to Australian pastoral history and get a feel for outback life by staying at a cattle or sheep station. There are many dotted throughout WA’s outback that welcome visitors – from Home Valley and El Questro in the Kimberley, to Wooleen Station in the Murchison and Bullara between Coral Bay and Exmouth. • Offbeat and outback. From the touching tribute to man’s best friend at the Corrigin Dog Cemetery, to the series of sculptures on the Tin Horse highway passing through Kulin, there’s quirky experiences and characters to be found throughout the outback. There’s also the start of the world’s longest golf course, the 1,365 kilometre Nullarbor Links in Kalgoorlie. • Join the outback event circuit. Community spirit at outback events is contagious. Famous horse races, music festivals and arts and cultural events take place all over WA throughout the year. The Argyle Diamonds Ord Valley Muster is one of WA’s biggest outback events - a series of music, food, comedy and cultural events celebrating the diversity of experiences in the stunning landscape of the Kimberley. Throughout the year, as part of the Country Cups horseracing calendar, you’ll also find community spirit flourishing in outback towns such as Kalgoorlie, Bunbury and Broome. Camping, Cape Leveque Queen of Sheba orchid, Stirling Range National Park Francois Peron National Park Photograph by Crikey Campers MEDIA KIT 2016-17 83 LUXURY EXPERIENCES Dotted across Western Australia you will find indulgent urban retreats and unique coastal and outback experiences. Here’s our W ‘A’ list of luxury experiences: • Cruise the pristine waters of the Kimberley on a luxury vessel and venture into one of the last true wilderness areas on earth. Small luxury cruisers such as the True North, Kimberley Quest and Great Escape Cruises are able to explore secluded gorges of the Kimberley coast that are not accessible to larger vessels. Journey past towering red cliffs and pockets of rainforest, observe rare wildlife and ancient Aboriginal rock art, swim in crystal clear pools and shower underneath dramatic waterfalls. On board, enjoy quality food and wine that could include a local catch of the day, and relax at night in the comfort of your own suite. 84 TOURISM WESTERN AUSTRALIA • All that glitters – diamonds, pearls and gold. WA is renowned for its Kimberley diamonds – including the ‘rare’ pink diamond, Broome’s South Sea pearls and Kalgoorlie gold. In Perth, shop for pearls and diamonds on King and Hay Streets in the city, or Rokeby Road in Subiaco. In Broome, head to Chinatown and indulge at one of the pearl showrooms on Dampier Terrace including Kailis, Allure, Paspaley, Cygnet Bay and Willie Creek Pearls or go ‘behind-the-scenes’ at Cygnet Bay or Willie Creek. In the outback town of Kununurra in the East Kimberley, step inside Kimberley Fine Diamonds and see master jewellers at work, and some of the most exquisite pink and natural diamonds on earth. Berkeley River Lodge • Exclusive retreats – Berkeley River Lodge located between Timor Sea sunrises and Berkeley River sunsets in the Kimberley is, without a doubt, one of Australia’s most indulgent adventures. Only accessible by air or sea, the Berkeley’s 20 villas are set atop 65-metre-high dunes and command 180-degree panoramas of the ocean and river. At El Questro Homestead in the east Kimberley, relax in one of the suites overlooking Chamberlain Gorge and dine on a private cliff top under a canopy of stars. In Margaret River, Injidup Spa Retreat offers visitors their own private plunge pool overlooking the Indian Ocean, with a personal chef available. Also in the region is the award winning Cape Lodge, a boutique hotel that has hosted the likes of musician, Sting, and celebrity chef Heston Blumenthal. And in Perth, the newly opened COMO the Treasury was recently described as the ‘best city hotel in Australia’ with its plush range of rooms and suites. • Indulge in fresh produce and premium wines at one of WA’s world-class restaurants. WA’s dining scene is booming and fresh local produce like Manjimup’s rare black truffles, Pemberton marron, Broome pearl meat, Rottnest Island crayfish, Exmouth prawns, and WA wines can be found on menus around the State. In Perth city, the new State Buildings precinct offers up a number of premium dining experiences including David Thompson’s Long Chim (an Australian first) and Wildflower, which revolves around the indigenous ethos of six seasons with farmer and forager driven menus. At nearby Brookfield Place, a revitalised heritage precinct in the Perth CBD, there’s more than ten bars, restaurants and cafes. Perth’s urban villages of Northbridge, Mount Lawley and Leederville are continuing to stir-up Perth’s cuisine scene and over at Crown Perth, Nobu, Rockpool, Silks, and Bistro Guillaume are local and international favourites. • Glamp at an eco-retreat. Kimberley Coastal Camp, Faraway Bay Bush Camp, Ramada Eco Beach Broome, Sal Salis at Ningaloo Reef, Kooljaman Wilderness Camp, Mitchell Falls Wilderness Lodge and Home Valley Station are just some of the properties offering safari or cabin style wilderness experiences with personalised service in stunning natural environments. Enjoy king size beds with fine linens, ensuite bathrooms, and gourmet produce prepared by the onsite chef. By day, explore your surrounding wilderness areas with an expert guide. • Celebrity escapes. Celebrity visitors to WA often escape to the exotic pearling town of Broome to soak up the sun and get a feel for ‘Broome time’. Internationally recognised names such as Miranda Kerr, Orlando Bloom, Cate Blanchett, Tom Cruise, Kylie Minogue, Sean Connery, Elle McPherson and Jerry Hall are just some of personalities who found solace in the tropical paradise, experiencing the town’s natural beauty and luxury accommodation including the iconic Cable Beach Club Resort and Spa which offers indulgent suites themed around famous Australian artists with private plunge pools and butler service. Kimberley Quest MEDIA KIT 2016-17 85 Ningaloo Reef NATURE Western Australia’s national parks, state forests and marine parks provide visitors with the opportunity to interact with some of the world’s most diverse flora, fauna and landscapes. Here’s our W ‘A’ list of nature-based experiences. • Bungle Bungle Range at Purnululu National Park. Earning a place on the National and World Heritage lists, Purnululu National Park is home to the Bungle Bungle Range in WA’s Kimberley region. It’s the most unique and captivating range on Earth, 350 million years in the making. Visitors can experience the park with a land or air tour operating out of Broome or Kununurra, or self-drive (four-wheel drive only). Explore the park’s long narrow chasms and hidden gorges on foot, and keep an eye out for native animals and 130 unique bird species. Seeing it from the air is a ‘must do’ with helicopter flights available; and for those really wanting to explore, there’s two general camping areas and several tour operators offer bush camping experiences with safari/ bungalow style accommodation. • Ningaloo Reef. Easily accessible from shore, you don’t need to travel by boat to snorkel this World Heritage listed underwater wonderland. One of the world’s largest fringing reefs, see brilliant coloured coral and tropical fish, sea turtles and manta rays. From March to July each year, visitors can swim with the world’s largest fish - the gentle whale shark. For the first time in 2016, local operators will be trialling humpback whale swims during their annual migration between July and October. • Valley of the Giants. Walk among some of the tallest timber giants on Earth – the majestic red tingle trees at the Valley of the Giants Treetop Walk, near Walpole in the State’s South West. One of the first walk trails of its kind in the world, the 600 metre long walkway extends through the forest where you can find western grey kangaroos, bandicoots, woylies, quokkas and possums. • Karijini National Park. Two billion years in the making, Karijini in the State’s North West is home to massive gorges, crystal clear rock pools and waterfalls, as well as rock wallabies, red kangaroos, echidnas, dragons and huge termite moulds. Explore tunnels of marbled rock, clamber over boulders, squeeze through narrow tunnels, paddle through waterways and descend deep into ancient chasms. Stay overnight at the unique Karijini Eco Retreat. 86 TOURISM WESTERN AUSTRALIA • Kalbarri National Park. Breathtaking skywalks in Kalbarri National Park, on WA’s mid north coast, will become a major tourism drawcard for the region, providing stunning vistas of the Murchison River Gorge. As part of a $20 million tourism initiative, two new 100 metre high skywalks will be installed at the Inyaka Wookai Watju site, otherwise known as the West Loop. The skywalks will extend 12 and 20 metres beyond the gorge rim, and will feature interpretation signs, shade shelters and caravan parking. • Shark Bay. Awarded World Heritage status in 1991 for its outstanding natural beauty, biological diversity, fascinating ecology and unique insights into the Earth’s history, Shark Bay is where you’ll find one of the largest Dugong populations in the world and the friendly dolphins of Monkey Mia. Here you can walk along one of only two beaches in the world formed entirely of tiny white shells, or visit the Hamelin Pool Stromatolites and get a glimpse of life on Earth over 3,500 million years ago. • Fitzgerald River National Park. One of only a few biospheres in the world, this picturesque bushland is one of the largest most botanically significant national parks in Australia, and is teeming with more than 1,800 flowering plants and 19 native mammals. Located in WA’s Great Southern region, it is the perfect spot for bushwalking, wildflower spotting, canoeing, fishing and whale watching. • Stop and smell the wildflowers. There are more than 12,000 species of wildflowers in WA, making it the world’s largest collection. It’s a staggering sight to behold, especially when you consider 60 per cent of WA wildflowers are found nowhere else on Earth. What’s more, you can enjoy their glorious carpets of colour and curious blooms for six months of the year, as the season begins in June in the north, and sweeps down the State to finish with a flurry on the south coast in November. • Cape Le Grand National Park. This pristine park near Esperance is known for its stunning scenery and idyllic beaches where you can go swimming, bushwalking, fishing and camping. The landscape changes from massive granite outcrops to freshwater pools and unbelievably white sandy beaches. Lucky Bay is one of the whitest beaches in Australia and has views over the many islands of the Recherche Archipelago. It is also home to a colony of friendly kangaroos, which are often seen soaking up the sun and drinking from the small freshwater streams. • Kings Park and Botanic Garden. Kings Park and Botanic Garden is the green heart of Perth city, covering 400.6 hectares and located adjacent to the Swan River, approximately 20 minute’s walk from the Central Business District of Perth. With its remarkable expanses of unique bushland, tranquil parkland and botanic garden, children’s nature based play areas, gallery, restaurant, and cafes, the park is the most popular visitor destination in WA. It is also one of the largest inner-city parks in the world. • The Pinnacles. The lunar-like Pinnacles form one of Australia’s most unique and fascinating natural landscapes. Formed over millions of years, thousands of tall limestone spires rise eerily out of the yellow desert sands of Nambung National Park, just outside the coastal town of Cervantes on WA’s Coral Coast. • Whale watching. WA has one of the longest whale-watching seasons in the world, running for seven months from May to December, from the Kimberley in the north to Esperance in the south. Humpbacks, southern right and the rare blue whale can be seen, as well as the Southern Hemisphere’s largest pod of killer whales (orca’s). WA boasts the largest population of humpback whales in the world an estimated 30,000. New in 2016, visitors to Ningaloo Reef will have the option to swim with humpback whales. • Horizontal Waterfalls. At the rare and magnificent world’s only horizontal waterfalls at Talbot Bay in the Kimberley, see turquoise blue water rushing between rugged red cliffs. These incredible natural wonders are the work of some of the largest tidal movements in the world. As the tide ebbs and flows, a huge volume of water is forced through two narrow cliff passages, creating a variation in ocean level of up to four metres and a unique waterfall effect. A number of aerial tours operate from Broome, enabling visitors to circle the phenomenon from above, alongside other scenic wonders such as the Buccaneer Archipelago. Operating out of Broome and Derby, Horizontal Falls Seaplane Adventures are the only tour operator who land at the falls, and then travel through the falls by power boat. There’s also the option to stay overnight on the Horizontal Falls houseboat. MEDIA KIT 2016-17 87 ABORIGINAL WESTERN AUSTRALIA The world’s most ancient living culture, Australia’s Aboriginal people have a history spanning at least 50,000 years. Theirs is the oldest story on earth and Aboriginal tourism operators strive to keep their culture alive, and create employment opportunities for their families, by sharing their stories with visitors from around the world. In Western Australia, you can connect with more than 85 Aboriginal tourism operators in coastal, urban or outback environments, with a choice of authentic cultural experiences as diverse as the country itself - here is a snapshot of some of the options that are available: • Ngurrangga Tours showcases the Burrup Peninsula - a unique archeological area, which houses the world’s largest collection of over one million ancient Aboriginal rock carvings, dating back as far as the last ice age. In fact, the entire Archipelago is a continuous cultural landscape providing a detailed record of both sacred and secular life. Clinton Walker, a descendant of the local Ngarluma and Yindjibarndi people, has spent his entire life learning about his ancestors and culture from his Elders. Tour some of nature’s stunning beauty spots, as Clinton guides you through the world’s largest outdoor art gallery. ngurrangga.com.au • Brian Lee Hunters Creek Tagalong Tours – Cape Leveque is a true wildlife haven, with turtles and sea birds nesting on the shores and whales homing in to give birth, rest and play among the sheltered islands off the Dampier Peninsula. It was also once a camping ground for the Bardi, Saltwater People of this region. Tagalong with Brian Lee to explore the history, taste seasonal bush fruit, try your hand at traditional fishing techniques and hear stories of the people who once walked this timeless landscape. brianleetagalong.com.au • Bungoolee Tours – Jandamarra, known to the white settlers as ‘Pigeon’, is a legendary hero of the Bunuba people, remembered as a great warrior and a courageous leader who defended their country against overwhelming odds. Dillon Andrews’ tours trace the footsteps of this powerful freedom fighter – exploring his hideout in Tunnel Creek, WA’s oldest cave system. Guests will hear the ancient Dreamtime stories of how this land was created and see the rock art that brings these stories to life. bungoolee.com.au Exploring Mimbi Caves with Girloorloo Tours 88 TOURISM WESTERN AUSTRALIA • Mimbi Caves – One of the Kimberley’s best-kept secrets, this vast subterranean labyrinth is part of a 350 million year old Devonian reef system, which houses a significant collection of Aboriginal rock art and some of the most impressive fish fossils in the southern hemisphere. Excavations have revealed 40,000 years of cave occupation, campsites and rock paintings. For the traditional owners, the Gooniyandi people, the Mimbi area is both home and a place of strong spiritual significance. Spectacular limestone formations, brilliantly vivid colours and crystal clear freshwater pools set the scene for a guided tour laced with ancient dreamtime stories. mimbicaves.com.au MEDIA KIT 2016-17 85 • Wandjina Tours – accessible from Broome and Derby by air, cruise, sailing and fishing boat, this remote corner of the Kimberley lies in the heart of the humpback whale breeding ground, amidst vast white beaches, red rock formations, stunning waterfalls and ancient cave paintings. Local Worrorra tour guides and artists live and work here on their homeland at Wiggingarra Butt Butt (Freshwater Cove), offering visitors a unique opportunity to view and interpret rock art sites, stay on country, and immerse in the traditional lifestyle and cultural ways that are still part of their everyday life.wandjinatours.com.au • Go Cultural Tours stage guided walking tours in Perth City. The land (boodjar) where Perth now stands is home to the local Nyungar people, whose ancestors lived in complete harmony with the eco system of the Swan Coastal Wetlands - moving with the rhythm of their six seasons, embracing the balance of nature. The early, picturesque scenery, aptly described by the colonists as ‘paradise’, determined all aspects of daily Aboriginal life and carried a strong spiritual connection. Today, some of Perth’s buildings and roads hold fascinating thematic alignments with the ancient Aboriginal sites and tracks. Your Nyungar guide will lead you along these tracks, revealing the links between past and present, immersing you in the Dreamtime legends and in a unique perspective of ancient and modern day Perth. gocultural.com.au • Wula Guda Nyinda Eco Adventures – Francois Peron National Park, in the Shark Bay World Heritage Region, is a picturesque peninsula of acacia cloaked red dunes and arid shrub land surrounded by turquoise water. The tranquil lagoons are abundant with fish and marine life, such as dolphins and manta rays – a perfect place to explore in a kayak, stopping to swim, snorkel and get up close to the rich, diverse sea world within. Join Capes to discover this ancient and untouched wilderness from the ‘inside’ and learn about the deep spiritual connection between the local Nhanda and Malgana Aboriginal people and this breathtaking saltwater paradise. wulaguda.com.au • Koomal Dreaming – the Margaret River Region is popular for its beaches, caves, wine and food. Local Wadandi man, Josh Whiteland or ‘Koomal’ (brushtail possum) as his family know him, has carved a clever ‘fusion’ of these attractions, with local tours involving a bush and coastal forage for native foods and medicines, a journey into Ngilgi cave for ancient stories, a unique didgeridoo experience with awesome cave acoustics, and a tasting of traditional foods around the campfire. Depending on the season, the foods could include kangaroo, emu, quandong, emu plum and salt bush. Josh also prepares freshly foraged feasts alongside some of the master chefs at the Margaret River Gourmet Escape. koomaldreaming.com.au • Ngalang Wongi Aboriginal Cultural Tours – the town of Bunbury is rich in history, culture and a favourite playground for the wild dolphins of Koombana Bay. Bunbury’s original inhabitants, the Noongar people, hunted and fished throughout this area for thousands of years prior to the arrival of the first European settlers in the 1830’s. Troy Bennell, artist and didgeridoo player for the past 30 years, has a natural talent for story telling - weaving his cultural knowledge into a vast array of Dreamtime stories and whimsical yarns about traditional and contemporary Aboriginal life, sacred sites, Dolphin Dreaming and the (Noongar) six seasons. ngalangwongi.com.au • Uptuyu Aboriginal Adventures – the Kimberley is a unique pristine wilderness characterised by dramatic gorges, outback deserts and pristine isolated coastlines. It is also home to Australia’s oldest living culture, ancient rock art galleries and an abundance of bush tucker. Visitors to the region rarely have the opportunity to experience it with someone whose ancestors have known the area intimately for tens of thousands of years. Through its exclusive private charter experiences Uptuyu specialises in providing connections to spiritual sites, events and people right across the region. Whether it’s flying, driving or cruising the Kimberley, Uptuyu can help visitors discover the real Aboriginal Kimberley. uptuyu.com.au WAITOC leads the way in Indigenous tourism Exploring Tunnel Creek with Bungolee Tours The Western Australian Indigenous Tourism Operators Council (WAITOC) supports the growth of the Indigenous tourism industry in Western Australia and now represents more than 100 authentic Aboriginal tourism experiences ranging from accommodation, traditional dance and Dreamtime stories to contemporary history, bush tours and art. waitoc.com Brian Lee at Hunter Creek located along the Dampier Peninsula. 90 TOURISM WESTERN AUSTRALIA New Product NEW PRODUCT COMO, The Treasury WESTERN AUSTRALIA’S NEW PRODUCT Read about Western Australia’s selection of new and revitalised accommodation, attractions, tours and food and wine products from the last 12 months. The following abbreviations indicate the region in which the products and services can be found: EPExperience Perth ASW Australia’s South West ACC Australia’s Coral Coast AGO Australia’s Golden Outback ANW Australia’s North West WA All of Western Australia Long Chim Restaurant, Perth ACCOMMODATION COMO The Treasury (EP) COMO The Treasury is a 48 room contemporary luxury hotel in Perth’s newly revitalised historic heart. Occupying state buildings dating to the mid-19th century, COMO The Treasury opens up the city with new experiences by way of two restaurants, a bar, 20-metre indoor pool and world renowned COMO Shambala wellness therapies. Designed by Kerry Hill, COMO The Treasury also provides an elegant, restful base from which to explore the wider lures of Perth and WA. comohotels.com/thetreasury Crown Towers (EP) Crown Limited has shown its long term commitment to Perth with its decision to develop a new six-star, luxury hotel, Crown Towers Perth. The new, 500 room luxury hotel will add to the suite of hotel accommodation options at the Crown Perth, taking hotel room capacity at Crown Perth to nearly 1,200 rooms. Perched on the Swan River, Crown Towers is within 15 minutes of the domestic and international airports and the CBD. As the largest hotel in Perth, it will delivers sumptuous guest rooms and suites, some of the most spacious in Australia, and spectacular views of the city. Construction is currently underway, expected to be completed in December 2016. crownlimited.com Holiday Inn Perth Holiday Inn Perth (EP) Holiday Inn Perth City Centre has undergone a multi-million dollar renovation. The hotel’s guest rooms, public areas and food and beverage outlets have been completely refurbished, while five more guest rooms have been added to the hotel, taking its room count to 186. All room furnishings have been upgraded to create a light and contemporary feel with a high quality finish, and they’ve also received a complete ensuite upgrade. The hotel re-energised its dining offering with a new food and beverage outlet, Ivy and Jack Restaurant and Bar. holidayinnperth.com.au Pinkys Eco Retreat (EP) An ecologically sensitive, world-class ecoretreat is on its way to Rottnest Island following a partnership between Rottnest Express, The Billi Resort in Broome and State Government. The resort will be located at Pinkys Beach and will comprise 29, four and five-star eco-tents, each with their own ensuite and a high level of comfort, 10 affordable two bedroom ‘family’ tents, and 35 backpacker or budget tents – providing an additional 200 beds on the island in total. All the tents will be elevated and made with state-of-the-art canvas. The accommodation will be supported by a Beach Club which will house a licensed bar, café, restaurant and function area, built atop an elevated deck with breathtaking views of the surrounding landscape. Stage one of the development is expected to be open for business in time for the 2016 summer. rottnestexpress.com.au MEDIA KIT 2016-17 93 Seashells Fremantle (EP) Award-winning Seashells Hospitality Group is adding a fifth property to its portfolio of 4.5 star AAA-rated deluxe holiday apartments in WA. Seashells Fremantle is part of a new development known as Richmond Quarter in East Fremantle. The fourth and fifth floors of the development will be devoted to 24 spacious short-stay apartments. A choice of studio, one and two-bedroom fully self-contained apartments, plus deluxe rooms with kitchenettes will be available. Bookings for Seashells Fremantle are now being taken for June 2016 and beyond. seashells.com.au The Ritz-Carlton (EP) Property developer Far East Consortium will bring the Ritz-Carlton hotel to Perth, marking the luxury brand’s highly anticipated return to the Australian market for the first time in 10 years. Work on the prestigious five-star, 204-room hotel will commence in 2016, and is scheduled to open in 2018. It will be built at Elizabeth Quay, the State Government’s billion dollar waterfront development on Perth’s Swan River. corporate.ritzcarlton.com Coral Coast Tourist Park (ACC) The Coral Coast Tourist Park was named WA’s leading Caravan and Holiday Park at the WA Tourism Awards 2015. Located in the heart of Carnarvon, the Coral Coast Tourist Park offers a range of accommodation options including selfcontained park homes, cabins and an en-suite or grassed site with annex pad. coralcoasttouristpark.com.au 94 TOURISM WESTERN AUSTRALIA Exmouth Escape Resort (ACC) Exmouth Escape Resort is in the final stages of completing its brand new, one and two-bedroom apartments in addition to the site’s existing deluxe villas. The Resort has also announced that fully licenced Whalers Restaurant will be open from 5pm daily. The restaurant specialises in local seafood and overlooks the resort’s pool area. With an impressive and affordable beer and wine list to match, Whalers is a great addition to the Exmouth Escape. As well as accommodation and an onsite restaurant, the Resort now offers car hire from Learmonth Airport with a range of 2WD and 4WDs. Additionally, the resort has recently introduced its own app from the iTunes and Android App Stores, for special deals and updates. exmouthescaperesort.com.au Sal Salis (ACC) Located within the pristine World Heritage-listed Cape Range National Park near Exmouth, Sal Salis has lots to celebrate in 2016. Sitting just 50 metres back from Ningaloo Reef among low lying coastal dunes, the prestigious property has expanded its accommodation offering from nine to 16 en-suited tents. Additionally, there will be one honeymoon suite, complete with en-suited tent and a private dining/relaxation deck. Sal Salis has also introduced a brand new Lodge, where communal dining, star-gazing and quiet reflection can be had in the company of others. Sal Salis is the newest operator to offer whale shark and humpback interaction tours, on board a 40-foot boat. The vessel comfortably caters up to 10 guests along with an expert guide, delicious lunch, drinks and snorkelling equipment. salsalis.com.au Sal Salis El Questro Wilderness Park and Homestead (ANW) Ahead of its 2016 season, El Questro has made a number of improvements to the East Kimberley wilderness park which encompasses El Questro Emma Gorge, El Questro Station and El Questro Homestead. Some of the updates include new and refurbished bathrooms, revitalised rooms and outdoor areas, updated menus and wine lists and infrastructure developments. El Questro has also introduced several new activities for visitors to experience, including a Cockburn Range Sunset Flight, Full Day Bungle Bungle Flight and Ground Tour, stargazing tours with a new telescope and sunrise breakfast tours. elquestro.com.au RAC RAC’s Parks and Resorts division has added a fifth WA property to its portfolio with the acquisition of the RAC Busselton Holiday Park (formerly BIG4 Peppermint Park). The award-winning park, located in eight hectares of bushland close to Geographe Bay, has camping, caravan and cabin accommodation. It joins RAC-branded sites in Monkey Mia and Exmouth, and properties in Cervantes and Coral Bay that will be rebranded when redevelopment planning has progressed. parksandresorts.rac.com.au Big4 International Park Pass With roughly 180 parks spread across Australia, BIG4 provides its guests with ample opportunity to enjoy a great Australian holiday. The International Park Pass in the latest offering from BIG4 and the first product of its kind in the Australian market. It’s been designed to provide international guests who are hiring campervans a flexible product that can be used in a safe and secure environment. The park pass is offered in seven-night modules where guests can choose to stay at individual parks for single or multiple night. BIG4 parks are a great base to explore surrounding areas and to experience all that Australia has to offer. The nights are redeemable as either single or multiple stays at any of BIG4’s WA parks. The pass can be purchased through Apollo, Britz, Maui and Mighty. big4.com.au El Questro Wilderness Park Exmouth MEDIA KIT 2016-17 95 TOURS & ATTRACTIONS Adams Pinnacle Tours (EP) Adams Pinnacle Tours has launched a new Grand Island Tour at Rottnest Island. The 3.5 hour all-inclusive tour departs daily at 11am and takes guests on a complete island circumnavigation including, an Oliver Hill Tunnel Tour and Historic Train Ride. australianpinnacletours.com.au Captain Cook Cruises (EP) Captain Cook Cruises has launched a new cruise, taking in some of Perth’s new experiences and trends. The cruising business has teamed up with Clancy’s, the Sail and Anchor and The Monk, to create the ultimate day out for beer lovers - the Fremantle Craft Beer Tour and Cruise. Fremantle has become a haven for brewing enthusiasts, and the full-day tour departs from Perth, and cruises the Swan River before disembarking in Fremantle for a walking tour to sample beers from some of the best brewers in the area. captaincookcruises.com. Explore Tours Perth (EP) Explore Tours Perth have started day tours to a range of WA’s most visited sights including the Pinnacles, Bickley Valley, Penguin Island, Wave Rock and Margaret River. The local business operates seven days a week with a 12 seater and 25 seater coach. Guests will enjoy complimentary Wi-Fi and knowledgeable commentary on their WA adventure. Explore Tours Perth also provide private tours and airport transfers, suiting the needs of each and every customer. exploretoursperth.com.au GoBoats (EP) In May 2016, GoBoats will launch an exciting boating experience on the Swan River in Perth. Participants must be over the age of 18 to drive the boat (no skippers licence or prior experience is required), and they will receive formal instructions ahead of their two hour ride. The boats are made of 20 percent recycled plastic bottles and work off an outboard electrical propulsion. Up to eight people can sit on one GoBoat at a time. goboatperth.com.au The Pinnacles 96 88 TOURISM WESTERN AUSTRALIA Little Ferry Company (EP) The Little Ferry Company is Perth’s latest attraction, embracing the city’s most famous natural tourist attraction, the Swan River. The business has launched a new Swan River Ferry Service, departing daily between 8:30am to 4:30pm, as well as evening cruises, connecting Elizabeth Quay, Lucky Shag Bar and Restaurant and Claisebrook Cove. littleferryco.com.au Segway Tours WA (EP) Segway Tours has added Elizabeth Quay to its Riverside and West tours. The Riverside adventure is a one hour tour which takes guests to some of Perth’s most scenic spots including, Elizabeth Quay, Swan River foreshore, Barrack Square and the Bell Tower. The West tour also includes Elizabeth Quay, touring past Kings Park to UWA. segwaytourswa.com.au Mandurah Cruises (EP) Sit back, relax and enjoy a range of cruises including Dolphin and Scenic Canal Cruises, Murray River, sundowner, crabbing, heritage cruises and more, with Mandurah Cruises. The one hour Dolphin and Scenic Canal Cruise visits the world class Ocean Marina as well as the luxurious homes on the Venetian Canals. The shallow waterways are the perfect place for dolphins to feed, rest and play. Alternatively, spend a half day cruising on the Murray River Lunch Cruise. Look out for playful dolphins on the Peel Inlet before heading up the serene Murray River. The best way to end a day in WA is cruising the Mandurah waterways watching the golden sunset on board the Mandurah Cruises Sundowner Cruise, which departs January to April. Mandurah Cruises can also customise, cater and personalise functions, events, weddings and parties as well as having wheelchair, on board bar and toilet facilities. mandurahcruises.com.au Rotorvation (EP) Visitors can now visit the Pinnacles at Nambung National Park in a short, one hour chopper ride from Perth. WA owned and operated helicopter company, Rotorvation, has opened a new and exclusive helipad at the Pinnacles, which is located a two hour drive north of Perth. Along with the new helipad, Rotorvation has launched a full-day tour north of Perth which includes a visit to Yanchep National Park, wildlife encounters, limestone cave exploring, an Aboriginal Cultural show, lunch, and a visit to The Pinnacles and the Stromatolites at Cervantes. Rotorvation also offer several services to Rottnest Island. rotorvation.com.au Rottnest Fast Ferries (EP) In October 2015, Rottnest Fast Ferries acquired a second vessel, MV Voyager. Voyager is a 24-metre Sabre Catamaran carrying up to 137 passengers. The expansion allows the business to operate 365 days a year and offer more services on a flexible timetable. Rottnest Fast Ferries launched a 1.5 hour ‘Coastal Cruise’ on Voyager, which travels along Perth’s northern beaches – the only cruise of its kind to operate in Perth. In December 2015, Rottnest Fast Ferries replaced all of its hire bikes with a new fleet of 200 bikes, purpose built for cycling at Rottnest Island. In partnership with other operators, the business has also introduced new Rottnest Island packages, including Segway, Skydiving and a ‘Grand Island’ package. Rotorvation has teamed up with Rottnest Fast Ferries and launched a Heli/Ferry package available on weekends, which involves a one-way helicopter and ferry service to and from the island. rottnestfastferries.com.au Mandurah Cruises MEDIA KIT 2016-17 97 Rottnest Express (EP) Rottnest Express has introduced two new tour packages to visitors to the island. The ‘Discover Rottnest Bus Tour’ package explores the beauty and tranquillity of Rottnest as guests sit back and relax in the comfort of an air conditioned coach. The 90-minute tour runs twice daily and takes guests to the island’s most spectacular sights including the Wadjemup Lighthouse and the rugged West End. The tour provides an insight into Rottnest’s cultural and historical heritage, diverse wildlife and fauna and social heritage. Express has recently invested in a new 35-seater Optare Solo for the operation of the guided, 90 minute Discovery Bus Tour. The bus, with a unique and distinctive design is a low access, lightweight vehicle that will cater with universal access for all passengers. A joint venture with Two Feet and a Heartbeat, Rottnest Express has introduced a ‘Guided Bike Tour of Rottnest Island’. As guests ride around the island, they will learn about the island’s history and discover how it evolved into a holiday destination. They will also have the opportunity to meet the world’s happiest animal, the quokka, and visit stunning beaches and local landmarks. rottnestexpress.com.au Skydive Geronimo (EP) For all the thrill-seekers out there, a WA-based skydive business has launched a new skydiving operation over the picturesque island of Rottnest. Skydive Geronimo has started 10,000feet jumps from its Rottnest based operation every Saturday and Sunday. skydivegeronimo.com.au Skydive Geronimo 98 TOURISM WESTERN AUSTRALIA Trees Adventure (EP) WA’s first Treetop Eco-Adventure is now available at Lane Poole Reserve in Dwellingup, located a 90 minute drive south of Perth. Trees Adventure is an exhilarating tree top ropes experience suited to all ages, with courses ranging from easy to a little insane. Located at Nanga Mill Campground, Trees Adventure features exciting and challenging obstacle courses high up in the surrounding pine and jarrah trees, allowing participants to swing, leap, climb and fly through the surrounding forest. treesadventure.com.au/lane-poole-park Two Feet and a Heartbeat (EP) Two Feet and a Heartbeat has launched two new tours in Perth - a ‘Morning Tea tour’ and ‘Perth Arcades and Laneways tour’ (run under the name of Intrepid Urban Adventures). The professionally guided, two-hour ‘Morning Tea tour’ includes coffee/tea, chocolate tastings and entry to art galleries, and runs daily between 10am and 12pm. The ‘Perth Arcades and Laneways tour’ takes in Perth’s arcade and laneway network with intriguing stories relating to each unique thoroughfare, and runs daily from 2pm to 4pm. The approach of these walks is informative, yet light-hearted and entertaining. Each tour incorporates ‘must know’ historical information, but also contemporary features. The daily tour runs from 2pm to 4pm and can accommodate a maximum of 12 guests. twofeet.com.au Upper Reach Winery (EP) A new winery experience is available in Perth’s Swan Valley region at Upper Reach Winery. Visitors can sign-up to a ‘Vineyard and Winery Tour’ which provides a unique opportunity to get behind the scenes of a winery and gain a deeper understanding of how wine is made. On the tour, guests are taken through the whole winemaking process, starting in the vineyard, through to how the wine is made and a look at oak barrel aging. The personal tour reflects each group’s specific interests and takes approximately one hour, concluding with a tasting in the cellar door. upperreach.com.au Bibbulmun Track Foundation (ASW) The Bibbulmun Track Foundation has launched new Town to Town tours which enable participants to complete a whole section of the track in absolute comfort. The tours are a great way to experience the beauty of the Bibbulmun Track without having to carry a heavy pack or camp outside. The Town to Town tours range from four to nine-day walks which explore five different sections of the track, including Pemberton to Northcliffe, Walpole to Denmark, Northcliffe to Walpole and Collie to Balingup. Each tour is designed to be achievable for those with a moderate level of fitness with plenty of opportunities to rest and take in the scenery along the way. Homemade meals, accommodation, transport to and from Perth and professional guides are all-inclusive in the tour prices. bibbulmuntrack.org.au Busselton Jetty (ASW) Busselton Jetty has launched a 1.5 hour Deluxe Jetty Tour which begins on an eight-seater customised electric transporter. During the 1.7 kilometre journey across Geographe Bay, guests will learn about the jetty’s rich 150-year history and have the opportunity to stop at several sites including Heritage Nodes, the Underwater Observatory and Interpretive Centre. The Deluxe Jetty Tour departs daily and is suited to a maximum of seven people. busseltonjetty.com.au Busy Blue Bus (ASW) Busy Blue Bus prides itself on always delivering quality tourism experiences in Albany, Esperance and the Great Southern region of Western Australia. In 2016, the business introduced new Albany tours, which reveal the unique, gourmet, historic and natural wonders of the region. On the half day ‘Albany History and Highlights’ tour, guests will discover the birthplace of Australia’s Anzac dawn service at Mt Clarence, and pay homage to our fallen soldiers at the National Anzac Centre. Guests can visit multiaward winning producers of fine whisky, wine, cheese and chocolate on the ‘Tastes of the Great Southern’ day tour, and listen to stories of Albany’s historic whaling station on the ‘Albany’s Whale Story’ half day tour. Discover the spectacular scenery and bountiful produce of the Porongurups and Mt Barker regions with a visit to Castle Rock and the Granite Skywalk on the ‘Porongurups Climb, Dine and Rewind’ day tour. busybluebus.com.au Cape to Cape Explorer Tours (ASW) Located in Margaret River, Cape to Cape Explorer tours has introduced a new Cape to Vine tour. Available Monday to Friday, the tour starts at 8:30am and concludes at 4pm. Guests will experience a two hour, fully-guided scenic drive and walk exploring coastline, rock pools, waterfalls, wildflowers, wildlife, bush foods, and cultural history. They will then be transported to Vasse Felix winery for a behind-the-scenes tour of the winery and wine production, followed by a three-course set menu in the winery’s restaurant. The meal experience will then be followed by a guided tour through the original vineyards of Margaret River to discover unique agronomy and geology which makes Leeuwin Naturalise ridge a wine paradise. capetocapetours.com.au Busy Blue Bus MEDIA KIT 2016-17 99 Dive Busselton Jetty (ASW) Tour group Dive Busselton Jetty (the sister company to Ningaloo Whalesharks) has brought walking dive tours to Busselton Jetty, using Australia-first technology. The Busselton tour is the first walking dive tour available in WA and allows participants to experience the wonder of the ocean from a completely different perspective, using a unit which allows guests to free walk underwater without hoses. Tours start at the end of the jetty and participants walk up to 70 metres in seven to eight metre deep water. divebusseltonjetty.com.au Dunsborough Jetski Tours (ASW) The only professionally guided jet ski tour in the South West, Dunsborough Jetski Tours leaves from Quindalup Boat Ramp, and takes in the spectacular bays and beaches of Meelup Regional Park, Meelup Beach, Point Picquet, Eagle Bay, Bunker Bay, Cape Naturaliste and Quarry Bay. During several short stops at points of interest along the route, guides offer guests information on the region’s history, marine life and flora and fauna. The return trip is a faster run where riders can sense the speed and thrills that jet skiing can offer. margaretriver.com/members/dunsboroughjetski-tours Experience Smith (ASW) A new, luxury tour experience has launched in the Margaret River region. Experience Smith provides a customised and exclusive offering, taking advantage of what the region has to offer. Guests will enjoy scenic winery experiences, Cape to Cape adventures, whale watching, styled luxe picnics, private chefs, yoga, surf, golf and nature walks. Current packages include a Nature and Wildlife Experience (four nights); Ultimate Family Experience (four nights); Ultimate Winery Experience (five nights); and Spa and Wellness Retreat (six nights). experiencesmith.com.au Jet Adventures (ASW) Jet Adventures gives participants a unique opportunity to experience a one-of-a-kind ride on the ocean - whether it’s on a thrilling, high speed ride on the fastest jet boat in WA, watching an amazing coastal sunset, or exploring the wonders of the South West coastline. The boat is easy to board from the beach and provides seating for all passengers. Sitting right alongside our experienced, knowledgeable skipper and tour guide, visitors will have the opportunity to ask as many questions they like, as well as ample photo stops. jetadventures.com.au Margaret River Brewery Tours (ASW) Margaret River Brewery Tours is the first Margaret River tour operator to only go to breweries. Guests will visit Margaret River’s world-class micro-breweries and drink beer straight from the brewery tap it was made in. The tours start later and finish later, so guests can sleep-in or explore the region independently in the morning. For the non-beer drinkers, all of the breweries on the tour offer wine and cider. Guests will enjoy a six beer paddle at each location, and will sit down to a gourmet brewery lunch. Pick-up and drop off is from the guests’ accommodation site. margaretriverbrewerytours.com Morries (ASW) Morries is changing things up and raising the bar. Think cocktails on tap, an updated fit out, dining at the bar, tasty tapas, pop-up oyster bar, as well as Executive Chef Tony Howell’s creative dishes using the best seasonal produce in the South West. The venue’s updated fit out will create two distinct areas, a cocktail bar and a restaurant. In charge of cocktails and drinks is ‘WA Barman of the Year’ Billy Phillips and at the helm of the kitchen is one of Australia’s best chefs, Tony Howell. morries.com.au Experience Smith Photograph courtesy of Walk into Luxury 100 TOURISM WESTERN AUSTRALIA Millers Ice Cream (ASW) South West business Millers Ice Cream has opened a milking shed at their Cowaramup operation, giving visitors the chance to view live milking demonstrations – including hand and machine milking techniques. Visitors can also meet and greet young calves and have a chance at bottle feeding the mini-moos. The educational experience gives guests an opportunity to learn about dairy farm life, milk production and local dairy history, and taste creamy, farm fresh milk. The Milking Shed is open at 11am on weekends, public holidays and school holidays, with the onsite farm café open seven days a week. millersicecream.com.au South West Eco Discoveries (ASW) South West Eco Discoveries has introduced a new, special evening tour to observe a colony of woylies in their natural environment. A very rare, nocturnal macropod with personality, woylies are the smallest member of the kangaroo family. The two-hour tour is a great opportunity to view these amazing but critically endangered creatures. It begins an hour before sunset, and guests are driven to Yelverton Brook Eco Spa Retreat and Conservation Sanctuary. Following a short guided bush walk, guests will get to see other local wildlife, including kangaroos, bandicoots and possums. southwestecodiscoveries.com.au The Flying Corkscrew (ASW) The Flying Corkscrew is a long lunch like no other. The tour works with award-winning wineries in Margaret River that have been hand selected for their quality in food, wine and service. Each tour offers a behind-the-scenes taste at two boutique wineries, followed by a delightful long lunch with matching wine. To make the day even more special, a helicopter component has been added as an option for guests. The Flying Corkscrew can pick up and drop off guests anywhere from Margaret River town to Dunsborough. The maximum number of people per tour is six. flyingcorkscrew.com.au Vasse Virgin (ASW) Vasse Virgin is a Margaret River-based company with a unique vision bringing its customers natural hand-made skin care developed to suit all skin types. The company hand crafts skin and body care using a traditional cold process method, Australian Extra Virgin Olive Oil and only the finest quality natural ingredients. In 2015, Vasse Virgin commenced DIY-style workshops in its new purpose-built classroom at the factory. Visitors can choose out of three different sessions, Lip Balm, Natural Perfumery and Olive Oil. Participants are treated to a 101 workshop about the basics of olive oil and learn how to expertly taste, determine flavour characteristics, discover faults, and learn which varieties are better for cooking or garnishing. vassevirgin.com.au Walk into Luxury (ASW) In 2016, Walk into Luxury was accepted as WA’s first Great Walk of Australia member, with its four-day Margaret River Cape to Cape Walk being selected as a ‘great walk’. The guided, small group walk combines the best walking on the Cape-to-Cape Track with incredible food and wine experiences and deluxe accommodation at exclusive beachfront property, Injidup Spa Retreat. Packed with highlights, this premier walk features lunch with matched wines at an awardwinning winery, private chef dinner showcasing local produce with a local wine-maker on hand to present their wines, sunset cliff-top drinks and a very special private didgeridoo performance with one of the region’s Traditional Owners. walkintoluxury.com.au Walk into Luxury MEDIA KIT 2016-17 101 Cruise Ningaloo (ACC) Cruise Ningaloo is WA’s only bareboat charter business, on a 38-ft luxury sailing catamaran, the Ningaloo Virgin. The company specialises in providing exclusive ‘hire and drive’ cruises, meaning no crew or provisions are included as part of the hire. Skippers are available for all cruises (full or partial cruise) at reasonable additional day rates and catering can be organised by the team of Cruise Ningaloo for an additional fee. Cruise Ningaloo will provide itineraries and suggested charting maps for the guests’ holiday on the reef. cruiseningaloo.com.au Dirk Hartog Island (ACC) This year marks the 400th anniversary of Dirk Hartog’s landing at Cape Inscription, with his vessel the Eendracht landing at Dirk Hartog Island, off the coast of Shark Bay, on October 25 1616. The landing at Cape Inscription in 1616 is significant as Hartog left behind a flattened, engraved, pewter plate. The plate was nailed to a wooden post and inscribed with a record of his visit. This represents the oldest such evidence of European contact with Australia. There will be plenty of commemorative events taking place in 2016 to mark the 400 year anniversary, including the Hartog Commemorative Voyage program, 4WD Voyage of Discovery, an Accidental Encounters exhibition, and plenty of activity in the Shark Bay World Heritage area sharkbay1616.com.au Dirk Hartog Island 102 TOURISM WESTERN AUSTRALIA Kalbarri National Park Skywalk (ACC) Construction has commenced within the Kalbarri National Park Skywalk for the two, 100 metrehigh skywalks at the Inyaka Wookai Watju site (the West Loop), with completion set for 2017. The new skywalks will offer stunning vistas over the Murchison River Gorge as the walk’s project 20 and 12 metres beyond the gorge’s rim. Additionally interpretative signage, toilets and shade shelter will also be erected in the area, to further enhance the environmental aspects of the park, known for its individual and endemic wildflowers. As part of the long term plans of the skywalk, the Department of Parks and Wildlife will employ two Indigenous rangers. Interpretive signage will also include artwork of the local Aboriginal group, the Nanda people. An Anthropologist will also be contracted to work with the Nanda people so traditional stories and knowledge can be included in the signage and education of the area. The skywalk project also includes sealing of the Loop/Z Bend Road and redeveloping the Z Bend and Meanarra Hill tourist sites. The sealing of the road will provide better vehicle access and parking for caravans. dpaw.wa.gov.au Ningaloo Discovery (ACC) Family-run business Ningaloo Discovery has introduced a new vessel to its fleet – a 55-foot luxury sailing catamaran, which was recently featured on Tourism Australia’s latest campaign ad. Along with the company’s 60 foot power boat, the sailing catamaran offers whale shark and humpback whale interactions with the option of staying overnight on the Ningaloo Reef. ningaloodiscovery.com.au Ocean Eco Adventures (ACC) From April 2016, the team at Ocean Eco Adventures will introduce Australia’s first Whale Shark Discovery ‘Flying Fish’ Cruise, operating from Exmouth on the Ningaloo Coral Coast. Ocean Eco Adventures has recently acquired a Microlight aircraft, an Airborne XT-912 Arrow Wing, piloted by highly experienced flying instructor, Gavin Penfold from Birds Eye View. They will be the first and only tour company on the Ningaloo Reef to operate Microlights for the purpose of commercial Whale Shark Spotting and Flying Fish tours. The aircraft is a safe, practical way to spot marine life with their unmatched visibility and manoeuvrability. oceanecoadventures.com.au Ocean Park Aquarium (ACC) Ocean Park Aquarium, located in the Shark Bay World Heritage area, has introduced new diving experiences. Diving in the Shark Lagoon requires no previous dive experience and allows participants to swim with three lemon sharks and two sandbar sharks. Half and full-day diving tours can now be booked, requiring a PADI certificate. On the half-day tour, enjoy two different dives at Bar Flats or Eagle Bluff. The full-day tour takes guests out to Steep Point, the gateway to Dirk Hartog Island. Participants will visit areas populated by big pelagic species including Spanish mackerel, dogtooth tuna, turtles, sharks, anemones and stingrays. oceanpark.com.au Perfect Nature Cruises (ACC) Formerly known as Aristocat 2, Perfect Nature Cruises now offers interesting and extended tours around the Shark Bay World Heritage area, including a Monkey Mia Marine Life Cruise, Sundowner Cruise and a Fresh n Wet Cruise. All eco wildlife cruises aboard Perfect Nature Cruises has Ecotourism Australia Certification. perfectnaturecruises.com.au Sail Ningaloo (ACC) Sail Ningaloo is proud to announce it received the Gold in Ecotourism at the WA Tourism Awards in 2015, and Silver in Ecotourism at the Australian Tourism Awards in 2016. The business has also refurbished its cabins on board vessel Shore Thing. sailningaloo.com.au Exmouth Dive Centre (ACC) Exmouth Diving Centre has acquired a new vessel, a 16-metre 53-foot boat called Jazz 2. The new addition accommodates up to 20 people and provides an unforgettable marine experience at Ningaloo Reef. Exmouth Diving Centre currently offers a range of diving tours, including whale shark and Ningaloo Reef dives, day tours to the Murion Islands and humpback whale interaction tours. exmouthdiving.com.au Three Islands Whale Shark Dive (ACC) In addition to running its whale shark and humpback whale interaction tours, Three Islands Whale Shark Dive have started full-day snorkelling tours to the Muiron Islands. The Muiron Islands are located 10 north miles off the coast of Exmouth’s North West Cape. The islands are the ideal spot for those seeking an untouched paradise and are renowned for its abundance and diversity of colourful coral, as well as large schools of fish, manta rays, dolphins, reef sharks and turtles. whalesharkdive.com 75th Anniversary of the HMAS Sydney (ACC) Anniversary commemorations will be held in Carnarvon and Geraldton on Saturday, November 19 2016, marking 75 years of the sinking of HMAS Sydney II – one of Australia’s greatest naval tragedy. The Sydney was sunk by the HSK Kormoran, a German raider disguised as a Dutch merchant ship. Tourists are being encouraged to visit Geraldton’s HMAS Sydney Memorial, one of eight Federal Memorials of National Significance (the only one in WA), built to honour the lost sailors of the HMAS Sydney maritime disaster in 1941. Commemorating the lives of 645 sailors who died in World War II, the memorial provides sweeping views across Geraldton and the Indian Ocean. hmassydneymemorialgeraldton.com.au MEDIA MEDIAKIT KIT2016-17 2016-17 103 95 Freshwater East Kimberley Apartments (ANW) Freshwater East Kimberley Apartments has received another award this week ranking amongst the top 10 hotels in Australia in the 2016 TripAdvisor Traveller’s Choice awards. The award from TripAdvisor highlights the world’s top properties based on the millions of review and opinions collected in a single year from travellers around the globe. Freshwater East Kimberley Apartments was ranked seventh in Australia. It’s Kununurra’s newest (opened in March 2012) and only 4.5 star accommodation, offering 60 self-contained apartments. Kununurra is home to the iconic Ord River and gateway to the world heritage listed Bungle Bungle Range in Purnululu National Park. . Flights operate daily into Kununurra with Air North and Virgin. freshwaterapartments.net.au Great Escape Charter Company (ANW) Great Escape Charter Company is set to impress its 2016 Kimberley cruise guests with a new Guest Cruise Lounge at the business’s Broome office. As a finalist for the past three years in Luxury Travel Magazine’s The Gold List Awards for Best Australian Adventure Experience, the cruising company caters to guests seeking an unforgettable holiday experience in one of the world’s most untouched landscapes. The Cruise Guest Lounge provides guests with a sneak peak of what to expect on a Great Escape adventure, and comes complete with an espresso coffee machine, well-stocked fridge, comfortable lounges, a 55-inch screen television, Kimberley reference library, free Wi-Fi and Broome brochures. greatescape.net.au Kimberley Aviation (ANW) Broome-based aviation operator Kimberley Aviation has launched a seven-day Kimberley Coast Air Safari – the first air-based tour of its kind operating out of Broome. Guests will experience some of the Kimberley’s most spectacular country including the world’s only Horizontal Waterfalls, the Buccaneer Archipelago, giant tides, striking rugged coastlines and red cliffs, Mitchell Falls, King George Falls and Montgomery Reef, and will stay at the some of the region’s most unique coastal wilderness retreats – Kimberley Coastal Camp, Faraway Bay and the Berkeley River Lodge. Ground-based activities will include fishing from secluded waterholes and rivers, bathing under waterfalls and viewing ancient rock art. The tour is available from April to October, and as guests will experience the tour as a private charter, they are able to choose the dates that suit them best. kimberleyaviation.com.au Ponant (ANW) French cruise and expedition company Ponant will operate its first Kimberley voyages in 2017 on board the 132-cabin L’Austral. Four, 10-night voyages between Darwin and Broome are scheduled to launch between July and September 2017. Award-winning photographer and adventurer Mick Fogg will lead the expedition team on an itinerary that includes King George Falls, Mitchell Falls, Montgomery Reef and Horizontal Falls. en.ponant.com HeliSpirit (ANW) Kimberley helicopter charter company, HeliSpirit, has introduced several new tours to its operation. The multi-award winning company’s new tours include; a Luxury Kimberley Helicopter Safari; Bungle Bungle Cultural Tours; Bungle Bungle Helicopter Tours; Piccaninny Gorge Cultural Heli-hike; and King George Falls Helicopter Adventure. These unforgettable, private helicopter safari allow passengers to explore the stunning Kimberley wilderness in true, outback style. helispirit.com.au Helispirit 104 TOURISM WESTERN AUSTRALIA Willie Creek Pearl Farm (ANW) Willie Creek Pearl Farm, has increased its interests in the Broome pearling industry through the acquisition of a pearling license. Previously, Willie Creek Pearl Farm has had access to and certain rights in relation to a pearl shell quota from Clipper Pearls. Willie Creek Pearl Farm has now acquired one of only 17 pearling licenses in WA together with a substantial pearl shell quota and pearl farm leases. Clipper Pearls is part of The Autore Group, which was founded in 1991 and is one of the largest South Sea pearl companies in the world. Clipper Pearls is widely regarded as the producer of the most lustrous Australian South Sea pearls, with operations located just 10 nautical miles off the coast of Willie Creek. Willie Creek have also added a new two-hour eco cruise to their tour offering, which will see visitors explore the waters around the creek, looking for turtles, bottle nose and snubfin dolphins, dugongs, sea snakes, pelagic fish species and birds. From June to August, humpback whales might also be seen, and the cruise might also visit Barred Creek, Coconut Wells and the main pearling sea lease williecreekpearls.com.au Apollo Motorhome Holidays Australian-owned Apollo Motorhome Holidays has introduced a brand-new 4WD camper, ready to hit the road with enough room to sleep five happy campers. Available from April 1, 2016, travellers can collect the camper from Broome or Perth in Western Australia from just $123 per day. The Apollo Overlander is built on a trusty 70 series Landcruiser with a sturdy annex allowing comfortable shade-living by day and two separate sleeping quarters by night. apollocamper.com Rex Airlines Australia’s largest independent regional airline, Regional Express (Rex) has started its air services from Perth to Albany and Perth to Esperance, as part of a five-year agreement to provide regulated air services on the two air routes. Residents and travellers in these regional communities will benefit from Rex’s timetables which will see an increased number of flights and annual seat capacity when flying to and from Perth, compared to previous services to the regions. www.rex.com.au Qantas In 2016, Qantas added a third direct flight between Melbourne and Broome, with direct services from the east coast to Broome now available five days a week during peak season. Services from Melbourne to Broome run on Wednesdays, Friday’s and Sunday’s; Brisbane to Broome on Sunday’s and Sydney to Broome on Saturday’s and Tuesday’s. qantas.com.au Willie Creek Pearl Farm RedSand Campers WA-based business RedSand Campers is the newest player in the 4WD, self-drive market. RedSand Campers offers high-quality 4WD campers, allowing travellers to journey through WA’s best self-drive locations. With depots in Perth, Broome, the South West, Shark Bay, Ningaloo and the Kimberley, 4WD-ing has never been more approachable. redsandscampers.com.au Redsand Campers MEDIA KIT 2016-17 105 FOOD & WINE Alabama Song (EP) Late night country bar, Alabama Song, has opened above an already established dive bar, Joe’s Juice Joint, on William Street in the cultural hub of Northbridge. Alabama Song specialises in draught Australian craft and American canned beers, cocktails and a selection of more than 130 rye whiskeys and bourbons. The hidden gem is open from 6pm to 2am Wednesday to Thursday, 6pm to 3am Friday to Saturday and 8pm to 12pm on Sunday. facebook.com/alabamasongbar Beaufort Local (EP) The Beaufort Street Merchant has rebranded as Beaufort Local. Located in Mount Lawley, one of Perth’s inner city precincts, the popular eatery now features a brand new bistro and garden bar, and new look menu. hbeaufortlocal.com.au COMO The Treasury (EP) At COMO The Treasury, fine dining comes from the Wildflower restaurant, which is located on the hotel’s rooftop offering views across the Swan River and a contemporary menu revolving around the indigenous ethos of six seasons with farmer and forager-driven menus. wildflowerperth.com.au On the ground floor guests will find Post, a convivial spot service modern Australian dishes with a French influence. All menus are overseen by COMO’s Australian-born executive chef Danial Moran, together with Hotel Executive Chef Jed Gerrard. comohotels.com/thetreasury/dining Dainty Dowager (EP) The team behind Low Key Chow House in Leederville has opened a new restaurant in Mount Lawley. Dainty Dowager, positioned next to Clarences Bar on Beaufort Street, is described as a 1920’s Shanghai opium den serving delicious roasted meats, tasty snacks and delicious drinks. The menu is Pan-Asian and anchored on Chinese roasted meats, including roast duck, siew yuk (Chinese crispy roast pork) and char siu barbecued pork. daintys.com.au 106 TOURISM WESTERN AUSTRALIA Long Chim (EP) The master of Thai cooking and executive chef at Bangkok’s Nahm has opened a Perth outpost of his Thai street food restaurant, Long Chim. Located at the Cathedral Square precinct, Long Chim is dishing up the food of Bangkok’s streets, including pineapple curry of crab with kaffir lime; crunchy pork with Chinese broccoli and oyster sauce; beef skewers with cumin and turmeric; and duck with pickled ginger. A carefully selected group of staff are serving up Thompson’s signature food in a dynamic environment of street art, cellar bar and edgy shows including Thai burlesque. longchimperth.com Odyssea Beach Café (EP) With spectacular views of the ocean and beach, Odyssea brings a new dining experience to WA’s iconic coastline. Located at the rejuvenated City Beach foreshore, a 20 minute drive from Perth city, the modern-Australian menu offers sophisticated beachside fare with a focus on local producers and seasonality. The café’s deck is the perfect place to while away the afternoon in the gentle breeze, or to enjoy fine wine as the sun sets over the ocean. The new venue is open seven days a week, from 7am until late. odysseabeachcafe.com.au Petition (EP) Petition is a group of individual venues focused on building relationships with producers that share its passion for delivering quality produce for you to enjoy. More than 100 years ago, petitioners would gather in the centre of Perth to lobby for causes they believed in. They would march down the terrace, lining the building where Petition now stands; on the Barrack Street side of Cathedral Square. Here, sits Petition Beer Corner, Petition Kitchen and Petition Wine Bar & Merchant. Three spaces that offer an 18-tap craft beer bar, a bistro and an inner city wine bar. petitionperth.com Long Chim Reveley (EP) Elizabeth Quay’s newest hospitality venue Reveley has opened its doors for business. The three level venue is the latest venture from the team at highly acclaimed The Stables Bar. Sophisticated yet relaxed gastronomic dining is on offer including breakfast, lunch, dinner and late night drinks. Rooftop diners will be able to enjoy bespoke cocktails and dishes designed to share while the first floor restaurant will serve a menu specialising in Western Australian produce and premium local seafood. facebook.com/TheReveley Strange Company (EP) Fremantle’s newest addition to the small bar scene has only been open since August 2015, but has already made quite an impression, attracting a loyal following of regulars and rave reviews. Strange Company offers an extensive selection of local and international beer, cider, wine (even some on tap) and cocktails matched with a mouth-watering share style tapas menu. A wonderfully welcoming atmosphere has been created with a cosy blend of traditional and trendy design features. strangecompany.com.au The Blue Flamingo (EP) Established watering hole Leederville Hotel has re-opened as The Blue Flamingo. This fresh new space is inspired by an idyllic combination of California, Cuba, the Caribbean and hints of South America. Serving cold drinks, hot food and tropical entertainment, the venue is open five days a week until midnight. theblueflamingo.com.au The Shorehouse (EP) Overlooking Swanbourne Beach, The Shorehouse has a commitment to sourcing the very best WA has to offer with head chef Oliver Gould’s modern Australian menu a mouth-watering combination of Mediterranean influenced food, paired with seasonal produce – perfect for a fresh and healthy breakfast, a long lunch on the deck or dinner with friends. An extensive selection of wines, beers and cocktails complements the menu with casual, attentive service. shorehouse.com.au Wok St Chow House (EP) Wok St Chow House opened in Northbridge in December 2015, replacing Darlings Supper Club. The brain behind some of Leederville’s most successful and much-loved eateries, Nick Bond, has brought his unique brand of super cool Asian dining to Northbridge with Wok St Chow House. The venue has a distinctively west coast flavour, feeding in Perth diners’ love of good food, done exceptionally well. wokst.com.au Hyatt Regency Perth (EP) This year, Hyatt Regency Perth is mixing things up in the kitchen with an International Chef Series. The aim of the program is to bring authentic flavours prepared by visiting guest chefs from Singapore, Bangkok and Kuala Lumpur. Guest chefs include Kwangseng Lee from Singapore who visited in March, Chef Somprasong Charoenphol from Bangkok will be visiting in June and Chef Nazib will visit in September, treating guests to authentic Malay cuisine. The Hyatt’s philosophy, ‘Food; Thoughtfully Sourced, Carefully Served’ is focused on using fresh, seasonal produce to create dishes which are nutritious and beautifully presented. perth.regency.hyatt.com/en/hotel/home Amelia Park Wines (ASW) In 2015, Amelia Park Wines opened a cellar door in the Margaret River region. The local wine producer combines leading edge techniques with traditional winemaking values and practices. The newly opened Wilyabrup cellar door, complete with incredible sweeping vineyard views is now open to visitors daily from 10am to 4:30pm. ameliaparkwines.com.au Odyssea Beach Café MEDIA KIT 2016-17 107 Fishbone Wines (ASW) Fishbone Wines is a newly established business in Wilyabrup. The original planting of Cabernet and Tempranillo was done at the property in the 1980’s and Chardonnay has now been planted. Fruit from this vineyard will be used to expand Fishbone Wines’ award winning Joseph River Wine, winner of the 2010 Jimmy Watson award. Wine is now available from an onsite Cellar Door at the Margaret River property. fishbonewines.com.au Black Brewing Co. (ASW) Black Brewing Co. is the distilling arm of Sampson and Bowen and is located in what was the former Duckstein Brewery at Saracen Estate. Purpose built, it has a cellar door, restaurant and craft brewery along Caves Road in Wilyabrup. Black Brewing Co.’s production capability is 160,000 litres of beer per year in the German built brewery. Robert Bowen, an international awarded local wine maker, along with Stewart Sampson, will produce a range of beer in collaboration with brewers around the country. Lovers of great wine, beer and spirits, the goal at Black Brewing Co is to produce beers that reflect their interpretation of the South West palate. Boutique craft beer labels are available on tap at the venue. sampsonandbowen.com.au Brewhouse Margaret River (ASW) The mastermind of three best mates local to the region, Brewhouse Margaret River has delivered on the belief that Margaret River needed a brewery you could walk to. That is exactly how locals and craft brewery lovers can find their way to the bar. There will be no better way to finish an ale trail adventure than an early evening amble home. Family friendly the brewery and restaurant is set behind an iconic shack in a bush setting. brewhousemargaretriver.com.au Brewhouse Margaret River 108 TOURISM WESTERN AUSTRALIA The Beer Farm (ASW) An original working dairy farm in Metricup has been converted into one of Margaret River’s newest breweries, The Beer Farm. Offering a rustic and historic experience, The Beer Farm brews and pours its own quality specialty beers, and serves Australian Bitter made from 94 per cent WA sourced ingredients and a cider made from locally sourced Manjimup apples. The main entrance was the old creamery, the Roundhouse (where cows were milked) is near the Brewhouse and the tavern tasting bar is the old hay shed overlooking a picturesque South West property. beerfarm.com.au The Common (ASW) The Common, located in Margaret River, opened for business in 2015. Owned and operated by the Margaret River Hospitality Group (MRHG), the new venue is a cool yet comfortable casual bar and bistro with a focus on locally brewed craft beer, delicious bistro food and has wine served on tap. MRHG Executive Chef Tony Howell, previously of Aravina Estate and Cape Lodge, said that the menu is based on local seasonal produce and is designed to be flexible to take full advantage of the exceptional produce in the Margaret River region and beyond. The Common is open seven days a week from 4pm Monday to Friday, and from 12pm on weekends. thecommonbistro.com.au Margaret River Distilling Company (ASW) Set in a serene location, minutes from bushland walking trails and Margaret River’s main street, the Margaret River Distilling Company is the second distillery of the international awardwinning Great Southern Distilling Company. It features a cellar door tasting and sales, distillery and 200 seat tavern. The company’s flagship brand Limeburners Single Malt Whisky, winner of the 2015 Australian Champion Whisky, is available along with a range of premium quality brandy, grappe, gin, vodka and fruit liqueurs with local craft beers on tap. The Tiger Snake sour mash whisky and Gin will be distilled onsite in Margaret River. The site was specifically chosen for walking or cycling access and key ingredients from locally farmed produce, WA grains and Margaret River grapes. facebook.com/margaretriverdistillingcompany Ramada Eco Beach Resort (ANW) Even after experiencing the elegant precision, heart-racing stakes and first-class expertise of Michelin Star cooking in the United Kingdom, Karl McPhail believes he is serving better food than ever since moving to Ramada Eco Beach Resort near Broome. Located an hour south of Broome, the Resort represents a new home for Karl, who fell in love with the Kimberley region during a round-the-world trip sampling international cuisines, flavours and cooking methods. Karl expertly blends Australian and continental flavours through his dishes. Ramada Eco Beach is a multi-award-winning eco resort with 25 superbly appointed Eco Villas, 30 luxurious safari style Eco Tents and oceanfront Beach Houses for larger groups, linked by more than one kilometre of elevated boardwalks. ecobeach.com.au SWAN VALLEY A range of new masterclasses, workshops and tours have been launched in the Swan Valley region, located an easy 25-minute drive from Perth CBD. Below is an outline of what’s new in WA’s oldest wine growing region: Cheese Barrel (EP) Cheese Barrel has introduced cheese making courses with a difference. Visitors to the region are welcome to join a fun filled afternoon learning the art of making haloumi cheese. They will learn techniques and processes through hands-on, practical cheese making, and enjoy their creation with champagne to conclude the afternoon course. thecheesebarrel.com.au Edgecombe Brothers Asparagus Masterclass (EP) Each year, Edgecombe Brothers grow approximately four tonnes of asparagus annually and have been preparing it in the café for more than 10 years. The business has recently introduced an Asparagus Masterclass for a maximum of 20 people per session. The masterclass itinerary includes a welcome morning tea, visit to the asparagus patch, a short talk about asparagus cultivation and harvesting, the preparation and cooking of the asparagus for lunch in the café, a tutored wine tasting, afternoon tea and an asparagus starter pack to take home. The longstanding winery is located in Perth’s Swan Valley region. edgecombebrothers.com.au/asparagusmasterclass Harris Organic (EP) Swan Valley-based winery, Harris Organic, has introduced a new Organic Chilli Vodka. The chilli vodka is Australia Certified Organic and is made and bottled at Harris Organic’s Swan Valley premises. Made from a high-quality certified organic neutral spirit, the product is the only certified organic chilli vodka available in Australia. harrisorganicwine.com.au House of Honey (EP) The House of Honey has introduced a meadery (honey wine) to its collection of honey-based products. Located in the Swan Valley, The House of Honey specialises in raw, pure, unpasteurised and unadulterated varietal honeys. The business practice harvesting honey only when their bees have capped the cells, allowing the honey to fully ripen and mature into an exceptional taste. The two new meads to be introduced include a Classic Mead and Spiced Mead. thehouseofhoney.com.au Maalinup Art Gallery Bushtucker Presentation and Tasting (EP) Discover a whole new world of tastes at Maalinup Art Gallery in the Swan Valley. Visitors who sign-up to the newly launched Bushtucker Presentation and Tasting can sniff, touch and taste a variety of herbs, spices, peppers and dried fruits, while learning where they grow and how to incorporate them into their cooking. Guests will also sample sauces, chutneys, jams and marmalades made from Australian native fruits, and have the opportunity to take home complimentary recipes. maalinup.com.au Providore (EP) Providore has introduced a 30-minute Wine and Chocolate Masterclass on weekends and by appointment. The cost of the masterclass is $30 per person and includes a bottle of chocolate liqueur to take home. providore.com.au/swan-valley-store MEDIA KIT 2016-17 109 Sandalford Wines (EP) Sandalford Wines is one of the Swan Valley’s oldest and most iconic vineyards. The new Winemaker for the Day experience gives visitors an opportunity to express their creative side, under the guidance of the winery’s experienced staff. Guests will participate in a winery tour, learning about the wine-making process. They will then be educated as to why blending between different varieties and regions is conducted. Upon conclusion of the educational class, guests will put their knowledge to test, individually creating their own original blend of wine to be judged by Sandalford’s wine experts. The three hour package operates each Saturday in the winery’s cellar door. sandalford.com Yonga Boodjah Art Gallery (EP) Visitors to the Swan Valley can now create their own Indigenous art piece at Yonga Boodjah Art Gallery. Be welcomed by a local Indigenous elder, hear stories of the people from the local area, browse the gallery and watch the artist in residence and create your own art piece to take home under the watchful eye of an Indigenous artist. The two hour experience can be booked via email at [email protected]. Providore, Swan Valley 110 TOURISM WESTERN AUSTRALIA Notes NOTES Yardie Creek, Cape Range National Park Cape to Cape track Walk into Luxury MEDIA CONTACT Tourism Western Australia Destination & Events PR team Level 9, 2 Mill Street Perth WA 6000 Australia T +61 (8) 9262 1700 F +61 (8) 9262 1735 [email protected] tourism.wa.gov.au westernaustralia.com Disclaimer: All information contained in this guide was correct at the time of printing. Tourism WA accepts no responsibility for any person claiming they have been misled or deceived by any matter published herein.