and more – with an exciting cannes line-up

eNews September 2011
KRAFT FOODS COVERS ALL KEY CONFECTIONERY SEGMENTS –
AND MORE – WITH AN EXCITING CANNES LINE-UP
Kraft Foods World Travel Retail (KFWTR) once again pushes the boundaries of confectionery retailing with the launch of an exciting array of novelties at the TFWA World
Exhibition in Cannes. A strong mix of new offers from iconic travel retail brands such as
Toblerone, Cadbury and Milka, plus the introduction of the world’s number one biscuit
brand, Oreo, to the travel retail channel, are just some of the exciting projects planned
for 2012. Join us at booth RG5 in the Riviera Village to discover the latest delicious
additions to the KFWTR portfolio.
“The TFWA World Exhibition has always been the ideal launch platform for our new
concepts, and following our integration with Cadbury, this year we come to Cannes with
a stronger than ever portfolio in all the key confectionery segments – chocolate, gum
and candy,” comments KFWTR Managing Director Andreas Fehr. “In addition, we are
looking forward to tapping into the highly incremental potential of the biscuit category
with six exciting creations from Oreo, the world’s number one biscuit brand.”
“With such a strong and exciting portfolio of brands to play with, our novelties for this
year’s Cannes show are truly world-class,” comments Manager Marketing Natalia Sanz.
“From sophisticated gifts through to fun-to-share pouches, we are bringing excitement
and increased variety to the food category.”
Toblerone meets every traveler’s needs
With its delicious recipe, unique triangular design and eye-catching gold packaging, Toblerone has become the undisputed favorite
of travelers worldwide. In 2012, the travel retail icon will target
both the formal gifting and snacking sharing segments of the
market with two exciting new offers. The Toblerone Variety Gift
Box brings together four delicious
Toblerone flavors, including milk, white,
dark and ‘Snowtop’, a milk-white chocolate combination, previously unavailable in the travel retail
channel. Consumers will delight in the individually wrapped
Toblerone peaks which are presented in a signature gold triangular gift box. A sophisticated yet affordable sharing gift.
Meanwhile, Toblerone White Minis Pouch will offer one of
Toblerone’s most popular flavors in a snack size format. This
new Toblerone product builds on the success of the previously
released Toblerone Milk Minis Pouch and the popular Mix Pack.
Magical gifts from Cadbury
Cadbury the world’s number one chocolate brand* shines a spotlight on the gifting sector with two highly appealing new offers.
The eye-catching Cadbury Chunk Box offers 26 individually
wrapped pieces of Cadbury Dairy Milk chocolate in a highly innovative gift box. Modeled on a chunk of Cadbury’s Milk Chocolate,
this Box is a magical gift for Cadbury fans worldwide.
In addition, travelers can discover the wonderful world of Cadbury
chocolate with the newly introduced Cadbury Travel Mix. A playful
selection of six much-loved Cadbury favorites – Dairy Milk,
vative gift box. Modeled on a chunk of Cadbury’s Milk Chocolate,
this Box is a magical gift for Cadbury fans worldwide.
In addition, travelers can discover the wonderful world of Cadbury
chocolate with the newly introduced Cadbury Travel Mix. A playful
selection of six much-loved Cadbury favorites – Dairy Milk,
Caramel, Twirl, Fudge, Eclairs and Twist – Travel Mix is presented
in an eye-catching box designed with an exclusive travel theme
twist. With a delicious choice of bite-sized pieces, this is a fun gift
for friends and family or simply to share on the go.
New taste experiences
from the Alpine world of Milka
The Alpine goodness of Milka chocolate has been enjoyed
by both adults and children for over 100 years. With the
latest additions to the Milka portfolio, the brand’s tender
milk chocolate is now available in two new taste and texture
sensations. Milka Popcorn answers the growing consumer
demand for tablets of lighter, crispier chocolate by combining slightly salted popcorn with Alpine milk chocolate. An
innovative newcomer, this is guaranteed to delight existing
Milka fans and attract new admirers in equal measures.
Also new to the channel is the Milka Crispello Pouch offering individually wrapped pieces of chocolate-covered wafer
filled with a smooth milk chocolate cream. Presented in a
convenient pouch format, this strongly differentiated product will appeal to new and existing Milka consumers looking for a sharing opportunity, whether at home or on the
move.
Milk chocolate extension for Côte d’Or bestseller
Côte d’Or, Belgium’s leading chocolate brand delivers an indulgent and premium taste experience with every one of its chocolate recipes. The introduction of Côte d’Or Finest Milk Chocolate Miniature extends the brand’s current bestseller, Côte d’Or
Finest Selection Miniature, to a new pure milk chocolate offer.
This latest addition to the portfolio offers individually wrapped
mignonnettes of delicious Belgian milk chocolate in a travel
exclusive gift box with wide consumer appeal. Another strong
entry in the informal gifting segment.
Sharing the Daim crunchy experience
The unmistakable crunch of Daim’s chocolate and caramel recipe
has made the Swedish brand a favorite worldwide. The launch of
the Daim Bars Pouch extends the original – and most popular –
Daim bar format into the snacking and sharing segment, presenting
15 Daim bars in a convenient sharing pouch. Easy to eat on the
go, or take it home to share the original Daim crunchy experience
with family and friends.
Traveling is more fun with Bassett’s
Bring color and fun to your journey with Bassett’s
range of tempting candies. The brand’s beloved
travel exclusive boxes are back with a new design
for favorite flavors including Liquorice Allsorts and
Winegums. And say hello to the new ‘travel exclusive Bertie’ icon, which takes centre stage on every
pack, creating on-shelf impact and excitement.
An ideal way to share one of travel retail’s strongest candy brands. In addition, hanging bags for
favorite flavors Winegums and Liquorice Allsorts
go, or take it home to share the original Daim crunchy experience
with family and friends.
Traveling is more fun with Bassett’s
Bring color and fun to your journey with Bassett’s
range of tempting candies. The brand’s beloved
travel exclusive boxes are back with a new design
for favorite flavors including Liquorice Allsorts and
Winegums. And say hello to the new ‘travel exclusive Bertie’ icon, which takes centre stage on every
pack, creating on-shelf impact and excitement.
An ideal way to share one of travel retail’s strongest candy brands. In addition, hanging bags for
favorite flavors Winegums and Liquorice Allsorts
cover the self-consumption need state: a perfect
format for cash-till placement tapping into the
impulse-driven nature of the candies.
World’s favorite cookie Oreo makes an exciting travel retail debut
The world’s favorite cookie, Oreo, makes a powerful entry into the travel retail market
with a range of six exciting novelties aimed at driving incremental sales in an underdeveloped category: biscuits. Consumer research** reveals a high level of Oreo brand
awareness among international travelers, and this combined with a unique product
range, covering everything from snacking to gifting, clearly points the way to future
travel retail success.
Targeting the premium gifting segment, the Oreo Tin will delight Oreo
fans worldwide. A giant Oreo-shaped
biscuit tin full of delicious cookies,
this is an eye-catching offer with fantastic added value. For more informal
gifting, Oreo Chocolate Gift presents
a high quality box of the world’s
favorite cookies covered with milk
chocolate for a truly indulgent eating
experience, while Oreo Travel Pack
serves up two flavors of the classic
chocolate sandwich cookie in a suitcase-shaped box for an inspired travel
gift. With a focus on snacking and sharing, Mini Oreo Sharing Pouch delivers 10 individual Mini Oreo bags in a convenient travel pouch, while Mini Oreo Canister offers bitesized cookies in a fun cup-shaped snack pack. Finally, travelers can enjoy the classic
Oreo cookie on the move with Oreo Snack Bag: nine individually wrapped sachets containing two Oreos each, presented in a popular hanging bag format. With such a wide
range of new products, there’s an Oreo delight for every traveler.
To discover all of these exciting novelties as well as new gifting offers from our leading
regional brands, Marabou and Twist, please come and join us at our stand in the Riviera
Village (RG5) at the TFWA World Exhibition in Cannes. We promise you a delicious
experience!
*Source: Euromonitor Packaged Food database, 2010 global chocolate brand shares – cumulated brand shares of
monitored Cadbury chocolate subbrands
**Source: CiR; Biscuits Research Study; Travel Retail; 2011
monitored Cadbury chocolate subbrands
**Source: CiR; Biscuits Research Study; Travel Retail; 2011