Untitled - Greenbush Golf Course

ABOUT
Located in beautiful Greenbush on Michigan’s Sunrise Side,
the Greenbush Golf Course is a local treasure where thousands
of golfers young and old, new and experienced come for an
enjoyable and relaxing game of golf.
Since the early 1920s, golf in Greenbush has been a staple
amongst year-round residents as well as Summer vacationers.
What the nine-hole course may lack in yardage it more than
makes up for in hidden challenges — like the par 3, 88-yard,
island green on number two where golfers struggle to stick their
tee shot on a green tilting vigorously back towards the water.
Greenbush has always been known as a course for the
recreational player. The holes are playable but challenging in
their own unique way.
A prominent feature of Greenbush Golf Course is its clubhouse—
an area landmark prominently located near the train tracks
visible to passersby on US-23.
LOCATION
No other golf course in the area has the visibility of Greenbush Golf
Course. Located right on US 23, the course greets drivers as they
curve around the bend just north of County Highway F-30. The
recognizable landmark draws visitors who may not be not familiar
with the area.
From Oscoda/Tawas/Standish — Take US-23 north 12 miles past
Oscoda. Greenbush Golf Course is on the East side of US-23.
From Alpena/Harrisville — Take US-23 South 4 miles past Harrisville. Greenbush Golf Course is on the East Side of US-23.
From Detroit — Take I-75 north to Standish. Exit onto US-23 North.
Take US-23 past Tawas and Oscoda. Greenbush Golf Course is on
the East Side of US-23, 12 miles north of Oscoda.
KEY BUSINESS FEATURES
The Greenbush Golf Course is a turnkey
business operation that has long-term brand
equity and consistent yearly income.
TURNKEY BUSINESS
As one of Alcona County’s most recognizable
and viable businesses, the Greenbush Golf
Course is a fully operational entity. Course
maintenance equipment, annual marketing
strategies and business processes are all in
place and have been updated and improved
upon since the current ownership group took
control in 2003. A complete database of
members as well as loyal customers is available
for direct promotions. The course’s website
at www.greenbushgc.com is professionally
designed and a great resource for customers.
INTELLECTUAL PROPERTY
The Greenbush Golf Course name, logos, color
pallete, imagery, photography, typefaces,
marketing copy, marketing materials, advertising
creative, website files, website domain name,
membership list, Loyalty Club list and all other properties
pertaining to promotion and brand of the business are
an important piece to the success of the organization.
CONSULTING
While the business is turnkey there are a number of best practices
that can be shared by the existing ownership group through
a transitional-type consultative arrangement. From human
resources and employee scheduling to course operations and
maintenance, this knowledge passed on to the new ownership
teams is invaluable.
MEMBERSHIP
The course is semi-private with a loyal membership who take
great pride in their home course. Memberships are provided
for individuals and couples. Power cart memberships are also
available. Throughout the season staff focuses on member
relations by supporting member initiatives, charitable efforts
and overall event promotions. Membership rates have increased
steadily since 2003.
KEY BUSINESS FEATURES
THE GREENBUSH GOLF COURSE TEAM
The team of professionals are not only knowledgeable in the
day-to-day operations of a golf course, but they’re also passionate
about the golf experience of each customer. Every morning great
care is taken as we prepare for another day of golf. Over the
years their approach to excellence has shown in course conditions
and the overall appearance of the course property — from the
cleanliness of the pro shop and clubhouse to the landscaping
surrounding the parking areas and tee boxes — it’s the little things
that keep the golfers coming back to Greenbush.
LIQUOR LICENSE (AVAILABLE FOR SEPARATE PURCHASE)
The Michigan Class C Resort Liquor license includes two licenses
that allow the operator the ability to sell alcohol in both the
clubhouse and throughout the course. This type of license provides
a number of expandable business ideas that can maximize profit
margin through liquor and alcohol sales. With large amounts of
outdoor space, there’s a significant opportunity to build an outdoor
bar, create sand volleyball courts, host outdoor concerts and other
“up north” Summer-time activities. The course may be purchased
with or without the license.
RESTAURANT
The Bobcat Restaurant and Bar was a fully operational family
restaurant until the end of the 2005 season. The kitchen is outfitted
with a bevy of new equipment purchased in 2004 that includes
two fryers, oven/grill, ansel system and stand-alone refrigerators
and freezers. The current ownership was no longer able to
administer the hands-on management required to operate the
Bobcat restaurant. With some renovation, promotional effort and
face-to-face business-building the location could once again be a
great dining option.
LEAGUES
Every day members and non-members participate in a number of
leagues held at the course. This is a consistent revenue generator
from April through October.
OUTINGS
Each year several families plan reunions and large family gettogethers at the golf course. The clubhouse amenities, alcohol sales
and family-friendly golf atmosphere make this a great option for
large family-sized events.
KEY BUSINESS FEATURES
EQUIPMENT
The business includes a full fleet of maintenance equipment and
modern Club Car Precedent power carts that has been cared
by and maintained by the course superintendent. In addition
to fairway and greens mowers, aerators, sandtrap rakes, spray
tanks and a complete inventory of essential items are included as
outlined on the equipment list.
IRRIGATION SYSTEM
The course is watered nightly throughout the season. The irrigation
system draws water from the number #2 pond which is pumped
from the ground. The entire course can be watered from dusk until
dawn.
THE GOLF
Each year more than 10,000 rounds of golf are played on the
picturesque nine-hole course. Each hole comes with some unique
characteristics that make it memorable and offer a different
challenge each time it’s played.
THE MARKET
Greenbush Golf Course is surrounded by a
smattering of golf courses all offering different levels
of play. In Oscoda, Lakewood Shores is a resortstyle golf destination enjoyed by the avid and
experienced golfer. North on US 23 is Springport
Hills with 27 holes, nine of which are carved out of
the woods making up Loggers Trace — complete
with scenic elevations that are tough to negotiate
for the walking player. Each course has its own
amenities, but the value offered and the ability to enjoy a relaxing
game of golf with friends and family at Greenbush cannot be
matched. Since 2003, rates, with a few exceptions, have remained
unchanged.
CUSTOMER-FOCUSED
This nine hole course is that place where “everyone knows
your name.” Whether you’re a local who plays five rounds
a week or an annual week-long visitor, chances are you’ll
be greeted as a recognized face. The golfer’s experience
has always been our focus. Two years ago the Loyalty
Club was launched. This was an opportunity for golfers who
frequently play the course to take advantage of discounts and
participate in events that are exclusive to Loyalty Club members.
MEMBERSHIP
The best deal in golf is the membership packages offered by
Greenbush Golf Course. Membership is open to everyone and
unlike at other courses that may restrict play to weekdays, there
are never any limits to play. Course staff assists the membership
group in hosting the annual Club Championship and Sweet 16
tournaments. There are currently 70 members who pay their
annual dues of $445 in the January preceding the upcoming
season.
THE COURSE
With 34 acres of rolling terrain and natural northern Michigan
landscape, the course at Greenbush is a 2505-yard, par 34
challenge meandering throughout a peaceful wedge of land off
the Lake Huron bluff. Don’t be fooled by the length, challenging
lies and difficult approach shots face even the most experienced
golfers.
LONG-TERM
OPPORTUNITY
Throughout the years, the nature of the golf and entertainment
industry as a whole has changed. Capturing that disposable dollar
has been more challenging. With the Greenbush Golf Course
operation, opportunity exists for business expansion that extends
past golf and offers customers other entertainment options. The
Class C Resort Liquor License (available for separate purchase) is a
great foundation for these ideas.
MINIATURE GOLF
With over 34 acres of land, the course layout provides a unique
opportunity for a secondary miniature golf business built into a hill
north of the clubhouse. This is a perfect association to the existing
golf business while leveraging existing and requiring no additional
staff. It would also be one of the first mini-golf courses to provide
alcohol sales.
OUTDOOR BAR & ENTERTAINMENT
The Bobcat Restaurant and Bar has hosted a number of local
bands throughout the years. A more consistent offering could
attract more patrons by utilizing the common areas outside behind
the restaurant building.
BEACH VOLLEYBALL
A current trend is the increased popularity of beach volleyball.
The development of these courts would be inexpensive and
provide an opportunity for league competition and more visitors
throughout the Summer.
LONG-TERM
OPPORTUNITY
RESTAURANT
Closed in 2005 after two years of steady business as a seasonal
establishment and more than 20-plus years under previous
ownership, the Bobcat Restaurant and Bar was an historic and
very popular restaurant regularly having lines outside the door.
It could enjoy new life in today’s business environment. Since it’s
closing the restaurant landscape has changed thus creating new
opportunities. While the current ownership group wasn’t able to
lend day-to-day leadership to the operation which ultimately led
to the decision to close, a local owner with restaurant experience
and innovative ideas could once again make this restaurant a
popular dining option not only in Greenbush, but drawing from
as far as Tawas and Alpena. A popular promotion called Nine &
Dine could be revived providing golfers golf and dinner at a great
discounted price.
COMMUNITY TIES
The course is a beacon in the community. Over the years strong
relationships with many local businesses, churches and charitable
organizations have been built. By forming stronger relationships
with other businesses in the areas, there is great opportunity for
cross-promotion and building the Greenbush Golf Course name.
Summer resorts and other entertainment options line US 23.
Building partnerships with those entities would expand the reach
of the course as well as improve the participation in these events.
OFF-SEASON EVENTS
Haunted hayrides during Halloween and cross-country skiing
during the cold winter months are just a few ideas that could
make Greenbush Golf Course a year-round attraction after golfers
store their clubs for the winter.
LONG-TERM
OPPORTUNITY
HOSTED EVENTS
The clubhouse comfortably seats over 100 guests and makes for
a comfortable venue for wedding receptions, church events and
other gatherings. Capitalizing on this business would provide more
opportunity in golf and overall recognition.
GLO GOLF
When the sun sets on the Sunrise Side, families are looking for the
next form of entertainment. With some promotional effort, glo
golf could become a Greenbush Golf Course Summer evening
tradition.
MOVIES IN THE MOONLIGHT
Imagine hundreds of people gathered on the hill just off of the #9
fairway enjoying a family movie in the evening. Bring the blanket
and a lawn chair and grab an alcoholic beverage and snack.
Greenbush Golf Course could be the area’s most enjoyable outdoor
movie theatre.
SWIG & SWING
A creative concept combining the game of golf with a strolling
wine and beer tasting. Imagine playing nine holes of golf
while tasting some of the area’s finest wines and craft beers. A
sponsoring vineyard and brewer is set up at each tee box offering
their samplings.
MEMBERSHIP GROWTH
A grassroots effort throughout the community would draw a whole
new demographic to the membership roster. Approaching area
businesses and organizations that employ year-round residents
EQUIPMENT
COURSE MAINTENANCE EQUIPMENT
• 2011 New Holland Tractor w/ front bucket
• 200X Jacobsen Fairway Unit
• 200X John Deer Greens Mower
• 199X Surrounds Mower (& Fairway)
• 199X John Deer greens mower
• 199X Jacobsen greens mower
• Little Jake
• Riding Aerator
• Self-driven Aerator
• Sand Trap Rake
• 2003 Husqvarna Comm. Mower cuts 60”
• Mete-R-Matic Turfco Top Dresser
• Gas powered work cart
• Gang Mower
• Rolling Fertilizer Tank
• (8) 1988 Club Car Golf Carts
• 300 gallon industrial air compressor
• 250 Gallon Diesel Tank
• 250 Gallon Gasoline Tank
• Irrigation Pump
• Cart mounted power spray tank
• (2) Weed whacker
• Irrigation System part inventory
• Tractor Rear plow attachment
• Push Mower
• (10) Pull carts
• (24) Sand Trap Rakes
• Miscellaneous tools
• Miscellaneous grounds tools (shovels, rakes, edgers, etc.)
• Miscellaneous maintenance equipment (back lapper, etc.)
• Utility trailer
• Hole cup cutter
ON-COURSE INVENTORY
• (8) Ball washers
• 9 Hole Marker Signs
• 9 prime season flag sticks
• 9 off-season flag sticks
• 9 competition flags
• 9 regular flags
• 9 metal hole cups
• Pond fill pipe system and fountain
• (36) Yardage Markers
• (36) Tee box markers
• Golf course road sign and stand
• Golf course front lawn sign
• Bathroom water pump
PRO SHOP
• Cash Register
• Display Case
• Credit card processing machine
• Furniture
• 6 sets rental clubs and bags
• 1 gas grill
• 1 large file cabinet
• 1 small file cabinet
• 2 large window fans
• 1 Television
INTELLECTUAL PROPERTY
• Trade name
• Goodwill
• Score Card template
• Consulting/transfer of knowledge 40 hrs
• Domain Name
• Website
• Member list and addresses
• Phone number
BAR SERVICE
• 3 Beer taps
• Keg cooler
• Beer/Pop retail cooler
• Tables & Chairs
• Fountain Pop Dispensor
• Table service (plates, silverware, cups, etc.)
• 9 new chrome bar stools
• Ice machine
• Mounted animals
• Misc. glasses, pitchers, glass flasks trays
• Speakers and sound system
• 2 Televisions
• Bottled Beer cooler
KITCHEN/RESTAURANT
• 2 POS Terminals/Cash Registers
• 1 Auto Sham Oven
• 1 large bread warmer
• 4 high chairs
• 2 microwaves
• 1 small refrigerator
• 2 large refrigerators
• 2 large freezers
• 22 Hardwood maple tables ($50 each)
• 88 hardwood maple chairs ($10 each)
• 66 tablecloths
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
22 glass table tops
4 “waitress will seat you” signs
Easel Board for specials
Lighted “Open” sign
Menu sign
Leather pocketed menus
Heated buffet cart with sneeze guard
Portable hot dog cooker
2 crock pots
4 waitress tray holders
22 sugar holders for tables
1 electric roaster
1 electric skillet
Misc. serving utensils, bus tubs
Place settings for 100 (plates, bowls, saucers, silverware, cups)
(2) New Fryers
(1) New Oven with 6 top burners
(1) New Grill
CURRENT GOLF COURSE
MARKET
Following are some current comparable listings of golf courses
across Michigan. The information included is directly from online
listings and the accuracy, reliability and availability of these
properties have not been verified. The information is listed only for
the convenience of the interested parties.
MAPLES OF NOVI BANQUET CENTER & CLUBHOUSE
ASKING PRICE $595,000. Nine Hole Golf Course with a 14,000 sf
banquet facility/clubhouse. The building has a 7,000 sf main
level and a 7,000 sf lower level. There is a driveway that leads to
the lower level of really nice finished rooms for work out,sauna,
maintenance, etc. Currently, building no longer has kitchen
equipment but does have the infrastructure for food preparation.
Grounds, Golf Course is being mowed and taken care of by
Davey, leader in golf maintenance.
Seller Financing; You only need 20% down and Seller will finance
at 5 % interest. Ask for more financing information.
WILDWOOD LAKES GOLF COURSE
ASKING PRICE $495,000. Own your dream in Amazing
Cheboygan County just minutes from Traverse City. 9 Hole
public golf course on 34 acres. This business opportunity includes
club house, transferrable liquor license, Pro-Shop, all golf and
maintenance equipment and buildings. Additional lots also
available for sale, surrounding the course, with breath taking
views of the water! Will negotiate all lots with the sale of the Golf
Course.
PICTURESQUE 9-HOLE GOLF COURSE & RESTAURANT
ASKING PRICE $930,000. Have we got the deal for you! Lovely
9-Hole Golf Course was Professionally Shaped in 1992, with
Tree-Lined Fairways, Bent Greens, Toro Computerized Irrigation
System, 5 Ponds, & Asphalted Cart Paths Around Tees & Greens.
Professionally Decorated Restaurant has Cooking, Seating, &
Service for Large Gatherings, Intimate Dinners, or Hot Dogs At
The Turn, With Windows Galore Overlooking the Links. Course &
Building Beautifully Maintained. Spacious Black Top Parking Lot.
Grounds Equipment, Golf Carts, Cookware, Linens, Tableware
Included. Additional Acreage Available.
Near the Sandy Shores of Lake Huron, in the Thumb of Michigan,
with entrance on M-25.
SALE PRICE
REASON FOR SALE
The current ownership team, consisting of three partners, purchased the
34+ acres of land, golf operations, restaurant and liquor license in 2003.
Over the years it has made numerous investments including a new
fleet of Club Car Precedent golf carts, updated fleet of all course cutting
equipment, and several cosmetic updates to the course itself. It also
made extensive investment in the restaurant including complete update
of all kitchen appliances, all new table service and a new furnace/
air conditioning unit in the main dining area. During its first two years
of operations revenues and rounds-played increased dramatically with
sales numbers leveling off in 2008. With one partner retiring and the
other two based in metro Detroit, the day-to-day responsibility of running
a successful golf course and potential full-service restaurant from afar
and expanding on the initiatives outlined in this document became too
unrealistic. The decision to place the business on the market was difficult,
but one that was necessary in order to maintain the level of commitment
that members, public golfers and the community have come to expect
from this historic local business.
INCLUDED IN THE SALE
The sale price includes the Greenbush Golf Course, Inc. and Bobcat
Restaurant, LLC business entities and operations, personal and
intellectual property as outlined in the Equipment List section, and 34.82
acres of commercial property (including 300’ of frontage on US 23 with
an additional commercial corner lot).
Financial statements will be provided upon request and after signing of a
non-disclosure agreement.
LIST PRICE$195,500
Class C Resort Liquor License
$45,000
CONTACT
Serious inquiries only, please. For sales information, please contact:
Dave Klonke
Jon Golm
OwnerOwner
248.854.5337586-556-3666
Greenbush Golf Course, Inc.
1981 U.S. 23
Greenbush, MI 48738
PH: 989.724.6356 (PLEASE DO NOT CONTACT THE GOLF COURSE WITH SALES INQUIRIES)
www.greenbushgc.com