SPONSORSHIP KIT

© MLK Resurgence Commission at H.W.V.
MLK
RENAISSANC
E FESTIVAL
SPONSORSHIP KIT
MLK
RENAISSANC
E FESTIVAL
© GROWN MONEY ENTERTAINMENT INC.
EVENT SYNOPSIS
Dates and Times:
Saturday, May 25th, 2013 and Sunday, May 26th, 2013
Location:
Atlanta’s Historic Martin Luther King Jr. Drive
(From Joseph E. Lowery Boulevard to Paschal Drive)
Projected
Attendance:
Target
Demographics:
5000+ attendees are projected over the two-day schedule of the festival.
The target demographic is families from multiple cultures living in the metro Atlanta
footprint, who enjoy diverse cultural entertainment, music, food, beverage and shopping
experiences.
Cost:
FREE TO PUBLIC
AVAILABLE
|
SPONSORSHIPS
AVAILBALE
|
VENDERS
BOOTHS
Parking and
Transportation:
MARTA Public Transit or Car Pool | Free Street Parking | Designated Event Parking Lots
Entertainment:
Local Entertainment | Special Guest Hosts | Celebrity Appearances | Celebrity Performances
Contact:
Public Relations:
Areina “ReinChild” Plowden –Rein Child Public Relations
[email protected]
(678) 701-7954
Planning & Sponsorships:
Shaleea “Lucki” Johnson
[email protected]
(786) 664-7827
© Copyright The MLK Resurgence Commission at H.W.V. 2013. This publication is copyright and remains the
intellectual property of The MLK Resurgence Commission at H.W.V. No part of it may be reproduced by any means
without the prior written permission of The MLK Resurgence Commission at H.W.V.
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MLK
ABOUT THE FESTIVAL
RENAISSANC
“IT’S BEEN A LONG TIME COMING, BUT A CHANGE HAS COME
E FESTIVAL
TO HISTORIC WEST ATLANTA”.
© GROWN MONEY ENTERTAINMENT INC.
The MLK Jr. Renaissance Festival is designed
to celebrate the history and heritage of the
contributions made to civil rights and humanity
by the West Side of Atlanta, and fully honor
the vision of genuine community diversity and
cultural collaboration heralded by Dr. King’s
“Dream”. The heart of the west corridor to
downtown Atlanta is the historic intersection of
Martin Luther King Jr. Drive and Joseph E.
Lowery Boulevard (formerly the legendary
corner of Hunter and Ashby Streets), and is the
home of the Festival. Hunter and Ashby Streets
played host to prominent African American
politicians, activists, athletes, and entertainers,
all of which owned or patronized businesses on
this strip. The recent revitalization of historic
corridors inside the Atlanta beltline provides a wonderful opportunity for families throughout the metro area
to be reintroduced to the unique cultural attractions and businesses in this corridor. It also provides a
powerful setting to share and celebrate a diverse set of Atlanta’s cultural fabric through music, art, food,
merchandise and special activities for all ages. The MLK Jr. Resurgence Commission at Historical West End
Village is a collaboration of business owners, and community advocates working to improve the
neighborhood and stimulate economic development and job creation in the area by leveraging the legacy of
the community’s history and contributions to the city.
The MLK Jr. Renaissance Festival will celebrate Atlanta’s cultural diversity while supporting
community through providing a setting for information sharing on topics important to the community like
financial literacy and healthcare. Neighborhood merchants will provide a taste of the historical area’s culture,
and vendors, artists, musicians from throughout the city will create a cultural melting pot of food, fun and
entertainment the whole family will enjoy. The festival is projected to create diverse attendance of 5,000
metro Atlanta visitors over the two-day event.
© Copyright The MLK Resurgence Commission at H.W.V. 2013. This publication is copyright and remains the
intellectual property of The MLK Resurgence Commission at H.W.V. No part of it may be reproduced by any means
without the prior written permission of The MLK Resurgence Commission at H.W.V.
© GROWN MONEY ENTERTAINMENT INC.
MLK
RENAISSANC
E FESTIVAL
BRIDGING ATLANTA’S GENERATION GAP
What would a festival be without Games, Music and Entertainment? The MLK Renaissance Festival’s
commitment to Unite, Empower & Educate begins with bridging the generation gap by bringing
together all age groups, cultures, & genders. The common bond that Games, Music & Entertainment
creates crosses all color and age lines and opens up doorways of communication.
An integrated part of the MLK Renaissance Festival, ATL Super Fest will showcase all genera’s of
music, poetry, dance, comedy and entertainment on the main stage over the course of the weekend.
With event contests, raffles, games, a children’s play area and more to create a fun environment that
encourages unity, teamwork, and the open communication needed to effect change!
Marketed as an international campaign seeking talent from all over the world for a chance to be
selected to perform on the Main Stage, ATL Super Fest provides these talents the exposure of the
strong attendance that our headlining performers will also attract to the Festival. Our focus on
generational diversity gives us the space to include music that will be appreciated by young and old
alike.
BENEFITS OF STAGE SPONORSHIP
Gold Sponsorship = $5000.00
Silver Sponsorship = $2500.00
Benefits Include:
(1) - 10 Minute Performance Slot on Saturday Night
(4) - VIP Access Passes
(1) - 10x10 Booth
(2) - 2 6" Tables
(4) - Chairs
(1) - Electrical Outlet
Benefits Include:
(1) - 5 Minute Performance Slot on Saturday Night
(2) - VIP Access Passes
(1) - 6" Table
(2) - Chairs
(1) - Electrical Outlet
© Copyright The MLK Resurgence Commission at H.W.V. 2013. This publication is copyright and remains the
intellectual property of The MLK Resurgence Commission at H.W.V. No part of it may be reproduced by any means
without the prior written permission of The MLK Resurgence Commission at H.W.V.
4
MLK
KEY FESTIVAL DEMOGRAPHIC DATA
RENAISSANC
E FESTIVAL
© GROWN MONEY ENTERTAINMENT INC.
The Atlanta metro area is more diverse than ever, and the festival
is designed to attract maximum diversity. The highlighted radius
below demonstrates the clear diversity of a large population
sample near the festival location. Diversity percentages are as
follows:
African American
Caucasian
Hispanic/Latino
Asian
Other
52%
33%
6%
5%
4%
© Copyright The MLK Resurgence Commission at H.W.V. 2013. This publication is copyright and remains the
intellectual property of The MLK Resurgence Commission at H.W.V. No part of it may be reproduced by any means
without the prior written permission of The MLK Resurgence Commission at H.W.V.
MLK
FESTIVAL GRID LAYOUT RENAISSANC
E FESTIVAL
© GROWN MONEY ENTERTAINMENT INC.
© Copyright The MLK Resurgence Commission at H.W.V. 2013. This publication is copyright and remains the
intellectual property of The MLK Resurgence Commission at H.W.V. No part of it may be reproduced by any means
without the prior written permission of The MLK Resurgence Commission at H.W.V.
6
MLK
BENEFITS OF SPONORSHIPRENAISSANC
E FESTIVAL
© GROWN MONEY ENTERTAINMENT INC.
Sponsorship of this event is an opportunity to build a lasting
connection of your brand to an annual celebration of cultural diversity
and collaboration that is as important a part of the fabric of Atlanta’s
identity as pecan pie. The large diverse local attendance and media
attention offers your brand a unique and cost-effective opportunity for
broad and vertically penetrated market exposure in a multi-day
captive setting. The tangible value of your sponsorship represents
over $50,000 dollars worth of aggregate marketing exposure through
the festival’s communications, promotions activities and media.
SPONORSHIP LEVELS
TITLE BRAND SPONSOR - $10,000.00
Sponsor will receive the following benefits as a Title Corporate Sponsor of MLK Renaissance Festival /
ATL Super Fest in exchange for a sponsorship fee of $10,000.00
1. Title Logo on all promotional materials produced for the Festival.
2. Logo, Company Name or Mention on all Radio, Print, Direct Mail, & TV Promotions for the
Festival.
3. Recognition in all press releases and Email Blast Distributions.
4. Exclusive Banner Advertisement placement on Main Stage, Center Stage, Street Pole, & Website.
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5. One 10x10 Vender Booth for company use to display and distribute information at the Festival.
6. Full Size Advertisement on the inside front cover of Festival Manual.
7. 10 VIP Admission Tickets to the Festival, ATL Super Star Contest Finals & Sponsor Reception
Dinner
8. Promotional Product Placement inside of Gift Bags & Logo on Gift Bags
9. Logo placement on Volunteer Staff Tee Shirts
10. Logo on Media & Event Step & Repeat
© Copyright The MLK Resurgence Commission at H.W.V. 2013. This publication is copyright and remains the
intellectual property of The MLK Resurgence Commission at H.W.V. No part of it may be reproduced by any means
without the prior written permission of The MLK Resurgence Commission at H.W.V.
© GROWN MONEY ENTERTAINMENT INC.
SPONSORSHIP LEVELS
MLK
RENAISSANC
E FESTIVAL
PLATINUM SPONSOR - $7,500.00
Sponsor will receive the following benefits as a Platinum Sponsor of the MLK Renaissance Festival in
exchange for a sponsorship fee of $7,500.00
1. Logo on event brochure cover.
2. Recognition in all press releases and Email Blast Distributions.
3. Banner advertisement placement on Main Stage, Center Stage, Street Pole, & Website.
4. ½ page advertisement in the Festival Manual.
5. One 10x10 Vender Booth for company use to display and distribute information at the Festival.
6. 6 VIP Admission tickets to the Festival / Reception
7. Logo placement on Volunteer Staff Tee Shirts
8. Promotional Product Placement inside of Gift Bag
9. Logo placement on Volunteer Staff Tee Shirts Promotional Product Placement inside of Gift Bag
GOLD SPONSOR - $5000.00
Sponsor will receive the following benefits as a Gold Sponsor of the MLK Renaissance Festival in
exchange for a sponsorship fee of $5,000.00
1. Logo on event brochure cover.
2. Recognition in all press releases and Email Blast Distributions.
3. Banner advertisement placement on Main Stage, Center Stage, Street Pole, & Website.
4. ¼ page advertisement in the Festival Manual.
5. One 10x10 Vender Booth for company use to display and distribute information at the Festival.
6. 2 VIP Admission tickets to the Festival / Reception
7. Logo placement on Volunteer Staff Tee Shirts
8. Promotional Product Placement inside of Gift Bag
© Copyright The MLK Resurgence Commission at H.W.V. 2013. This publication is copyright and remains the
intellectual property of The MLK Resurgence Commission at H.W.V. No part of it may be reproduced by any means
without the prior written permission of The MLK Resurgence Commission at H.W.V.
8
© GROWN MONEY ENTERTAINMENT INC.
SPONSORSHIP LEVELS
MLK
RENAISSANC
E FESTIVAL
SILVER SPONSOR- $2,500.00
Sponsor will receive the following benefits as a Silver Sponsor of the MLK Renaissance Festival in
exchange for a sponsorship fee of $2,500.00
1. Logo on event brochure cover.
2. Recognition in all press releases and Email Blast Distributions.
3. Banner advertisement placement on Main Stage, Center Stage, Street Pole, & Website.
4. ¼ page advertisement in the Festival Manual.
5. One 10x10 Vender Booth for company use to display and distribute information at the Festival.
6. Logo on all print promotional materials for festival.
BRONZE SPONSOR $1,500.00
Sponsor will receive the following benefits as a Bronze Sponsor of the MLK Renaissance Festival in
exchange for a sponsorship fee of $1,500.00
1. Logo on event brochure cover.
2. Recognition in all press releases and Email Blast Distributions.
3. Banner advertisement placement on Main Stage, Center Stage, Street Pole, & Website.
4. ¼ page advertisement in the Festival Manual.
5. One 10x10 Vender Booth for company use to display and distribute information at the Festival.
© Copyright The MLK Resurgence Commission at H.W.V. 2013. This publication is copyright and remains the
intellectual property of The MLK Resurgence Commission at H.W.V. No part of it may be reproduced by any means
without the prior written permission of The MLK Resurgence Commission at H.W.V.
MLK
ON-SITE VENDOR RATES
RENAISSANC
E FESTIVAL
© MLK Resurgence Commission at H.W.V.
10 x 10 VENDER BOOTH - $500.00
Sponsor will receive the following benefits of a 2-day
Vendor of the MLK Renaissance Festival in
exchange for a sponsorship fee of $500.00
TABLE – $300.00
Sponsor will receive the following benefits of a 2-day
Table of the MLK Renaissance Festival in exchange
for a sponsorship fee of $300.00
1. 10x10 Tent for One Day of Festival
1. 1 ( 8’ ft x 30’’ in ) Table
2. 2 Tables
2. 2 Chairs
3. 4 Chairs
3. 1 Electrical Outlet
4. 1 Electrical Outlet
4. Permission to sell & promote products or
services.
5. Permission to sell & promote products or
Festival Program Sponsor
Festival Program Sponsor advertising rates are as
follows:
Festival Website Sponsor
As our Festival Website Sponsor, you will receive the
following in exchange.
Cover Sponsor - $500.00
Cover Banner - $250.00
Inside Cover Sponsor - $350.00
250x250 Ad $200.00
Full Page Ad $250.00
90 x 172 Ad - $125.00
½ Page Ad - $125.00
Link Share - $50.00
¼ Page Ad - $75.00
Banner Sponsor - $250-$650.00
Place your logo on up to a 40 ft event banner placed
inside of our MLK Renaissance Festival for the
entire weekend for a sponsorship of $250.00$650.00.
Gift Bag Sponsor - $200.00
Have your promotional item placed inside of our
MLK Renaissance Festival gift bags for the entire
weekend for a sponsorship of $200.00.
© Copyright The MLK Resurgence Commission at H.W.V. 2013. This publication is copyright and remains the
intellectual property of The MLK Resurgence Commission at H.W.V. No part of it may be reproduced by any means
without the prior written permission of The MLK Resurgence Commission at H.W.V.
© GROWN MONEY ENTERTAINMENT INC.
MLK
RENAISSANC
E FESTIVAL
SPONSORSHIP SIGN-UP SHEET
Yes, I’d like to be part of MLK Renaissance Festival and will be participating at the following level:
(Please Check One)
_______TITLE BRAND SPONSOR LEVEL FOR $10,000.00
_______PLATINUM SPONSOR LEVEL FOR $7,500.00
_______GOLD SPONSOR LEVEL FOR $5,000.00
_______SILVER SPONSOR LEVEL FOR $2,500.00
_______BRONZE SPONSOR LEVEL FOR $1,500.00
_______10X10 VENDOR BOOTH FOR $500.00
_______ TABLE FOR $300.00
_______FESTIVAL PROGRAM SPONSOR ______ Cover Sponsor - $500.00
______ Inside Cover - $350.00 _____ Full Page Ad $250.00
______ ½ Page Ad - $125.00 _____¼ Page Ad - $75.00
_______FESTIVAL WEBSITE SPONSOR
______Cover Banner - $250.00 _____ 250x250 Ad $200.00
______ 90 x 172 Ad - $125.00 _____ Link Share - $50.00
_______BANNER SPONSOR (Email Us For Sizes) $250.00_____ $350.00_____ $500.00_____$650.00______
_______GIFT BAG SPONSOR FOR $200.00
_______DONOR LEVEL OF _______________ or IN KIND DONATION LEVEL OF _______________
Name_____________________________________________________Title:_____________________
Company __________________________________________________________________________
Tagline or company description you wished mentioned_______________________________________
___________________________________________________________________________________
Company Mailing address (for receipt)___________________________________________________
Contact Phone #_____________________________________________________________________
Signature _______________________________________ Date _______________________________
All checks should be made payable to: The MLK Resurgence Commission at H.W.V. Please email your
color logo and your black & white logo slick to [email protected] as soon as possible.
© Copyright The MLK Resurgence Commission at H.W.V. 2013. This publication is copyright and remains the
intellectual property of The MLK Resurgence Commission at H.W.V. No part of it may be reproduced by any means
without the prior written permission of The MLK Resurgence Commission at H.W.V.
MLK
CONTACT US TODAY
RENAISSANC
THANK YOU FOR YOUR
E
FESTIVAL
GENEROUS SUPPORT!!!
© GROWN MONEY ENTERTAINMENT INC.
SHALEEA
“LUCKI”
JOHNSON
(786) 664-7827
[email protected]
© Copyright The MLK Resurgence Commission at H.W.V. 2013. This publication is copyright and remains the
intellectual property of The MLK Resurgence Commission at H.W.V. No part of it may be reproduced by any means
without the prior written permission of The MLK Resurgence Commission at H.W.V.
12