18_9_2013_SMF_Lataam.. - Media Concepts Research Group

Transcription

SUBTITLE TEXT
Sami Pekkala & Harri Heikkilä
18.9.2013 Next Media WP1 Seminar
Social media as an UCD tool
Case: Facebook and SMF Lataamo
source
New content package concepts 1.1.1.1 Creating new media concepts for tablets
Visuality and usability 1.1.1.2 Visuality and usability in tablets
WP1 Seminar 18.9.2013 Sami Pekkala & Harri Heikkilä
1
Product overview
AKU ANKAN LATAAMO
‣ Complete archive of Finnish Donald Duck magazines
• 100 000+ pages and 14 000+ stories digitized
• Available for monthly fee
• Launched in August
‣ Multifaceted survey
• Heuristic evaluation with tablet heuristics, conducted April 2013
• Co-creation with social media, June 2013
• Web poll, July 2013
2
Crowdsourcing UCD
DEFINITION
‣ Wired’s Jeff Howe coined the term crowdsourcing
• “Simply defined, crowdsourcing represents the act of a company or institution
taking a function once performed by employees and outsourcing it to an
undefined (and generally large) network of people in the form of an open call.”
• The Rise of Crowdsourcing, Jeff Howe, WIRED, 2006 ‣ We used online research community, to be specific
• “An online research community is a group of people who have been provided with
an online environment in which to interact with each other (and the client and
researcher) about topics related to a research interest.”
• Online research communities – a user guide, Pete Comley, International Journal of Market
Research (2008)
5
Research
PROJECT OUTLINES
‣ SMF invited 250 persons to a closed FB group
• Invitations were made through an open call in akuankka.fi
• At the end, the group had 182 users, 12 developers, and us
‣ During three weeks, 17.6. – 5.7.
• Questions were asked twice a day in the form of a poll and comments
• Topics of the questions came from
• SMF
• Heuristic evaluation by Aalto ARTS conducted in May
• Previous Next Media research (Next Media Generic Research: Media Experience)
‣ Online survey was conducted after the three-week
period
6
Research overview
EXAMPLE
7
Research overview
EXAMPLE
7
Research overview
DIFFERENCES BETWEEN USERS
‣ Of the 180 users
• 50 users commented on the polls (and 5 developers, including us)
• Analyzed comments: 199
• 35 developers’
• 164 users’
• 10 most active users produced half (81) of the comments
• 140 users didn’t comment at all
8
0"
9
Markus"Kaarlonen"
Tapio"Turpeinen"
Joonas"Hakamäki"
Rami"Ranta"
Timo"Rostedt"
Roosa"Rantanen"
Jussi"Mikkonen"
Tommi"Viitala"
Ari"Rantanen"
Mika"Suhonen"
Jussi"Mantere"
KyösL"Linda"
Karri"Kaisla"
Joonas"Pöyhönen"
Aleksi"Saunamäki"
Kaisa"Huuhtanen"
Heidi"TanFu"
Petri"Laakso"
Jouni"MieFunen"
Mika"Hänninen"
KuFeri"Perhula"
Aatu"Dorochenko"
Henri"Willman"
Marlene"Huotari"
Janne"Salo"
Eetu"Hämäläinen"
Esko"Salo"
Joona"Purkamo"
Jenni"Merivirta"
Jukka"Heikkola"
Juha"Toivanen"
Juha"Niemi"
Pasi"Sarkkinen"
Sharon"Raistlin"
Eetu"Paananen"
ValFeri"Vuorio"
Seppo"Taavila"
Lasse"Roiha"
Toni"Hukkanen"
Johan"Paul"
Janne"Tamminen"
Jukka"Laine"
Miika"Heinonen"
Tarja"Soininen"
Laura"Salovaara"
Mika"Heikkilä"
Kimmo"Sivonen"
Tapio"Nyman"
Juho"Räsänen"
Mika"Kähkönen"
*Aalto"Arts"
Research overview
25"
NUMBER
OF COMMENTS BY USERS
20"
Number"of"comments"
Number"of"commented"quesLons"
15"
10"
5"
Research overview
NUMBER OF VOTERS IN QUESTIONS
50"
40"
30"
20"
10"
0"
2"
3"
(17.6.)"
4"
5"
6"
7"
8"
9"
10" 11"
(24.6.)"
12"
13"
14"
15"
16"
17"
18"
10
19"
20"
21"
22"
23"
24"
25" 26"
(1.7.)"
27"
28"
29"
30"
31"
32"
33"
34" 35"
(5.7.)"
Important findings
MOST PROMINENT 1/3
‣ Menus should function in portrait mode also
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Important findings
MOST PROMINENT 1/3
!
!
11
Important findings
MOST PROMINENT 1/3
!
!
!
11
Important findings
MOST PROMINENT 1/3
!
!
!
”
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How the usability could be improved
• Support for screen rotation in the iPad-app!
• Menus should rotate to portrait.
• Menus should function also in portrait orientation.
Important findings
MOST PROMINENT 2/3
‣ Uninterrupted reading experience
12
Important findings
MOST PROMINENT 2/3
!
!
30 min a day
12
Important findings
MOST PROMINENT 2/3
When using Lataamo, I can easily
jump from one comic to another
!
!
!
30 min a day
12
Important findings
MOST PROMINENT 2/3
When using Lataamo, I can easily
jump from one comic to another
!
”
!
• You have to remember what comic comes next when
reading chronologically.
• I don’t like that I have to close the comic in order to
proceed to another issue. (Like · 1)
• Suggested readings that comes after each story seem
random.
!
30 min a day
12
Important findings
MOST PROMINENT 3/3
‣ Loading time
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Important findings
MOST PROMINENT 3/3
‣ Loading time
What grade would you give to Lataamo
for comics quality?
8,9
!
Lataamo is often slow
!
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Important findings
MOST PROMINENT 3/3
‣ Loading time
”
for comics quality?
What are the most important things you
would like to see improved in Lataamo?
• Loading of comics
• Slowness
• Use with slow connections
• Loading time, especially when visiting
8,9
old pages
• Speed of the site
!
!
13
Important findings
MOST PROMINENT 3/3
‣ Loading time
”
for comics quality?
What are the most important things you
would like to see improved in Lataamo?
• Loading of comics
• Slowness
• Use with slow connections
• Loading time, especially when visiting
8,9
old pages
• Speed of the site
!
More compression?
!
13
Important findings
OTHER
‣ Content from outside Aku Ankka
‣ Mobile usability
‣ 4,99/9,99 prize differences
!
14
Conclusions
LATAAMO AND THE RESEARCH WERE SUCCESFUL
‣ Very good results from most of the questions
15
Conclusions
LATAAMO AND THE RESEARCH WERE SUCCESFUL
‣ Very good results from most of the questions
What grade would you give to Lataamo as a whole?
8,9
!
15
Discussion
RELIABILITY AND VALIDITY
‣ Only part of the group was actively involved in FB
‣ Users were experts
‣ Distinction between roles was vague
• Developers and users were easily mixed
• It might have affected the criticism
16
Discussion
METHOD
17
Discussion
METHOD
‣ Why polling and heuristics found different
things than SoMe? Example: Sense of place in UI.
17
Discussion
METHOD
‣ Common problems in all three: vertical position
missing in menus, need for successive progress in
reading of stories and slowness of dl.
17
Discussion
METHOD
‣ SoMe definitely good in bug crashing
17
Discussion
METHOD
‣ Difficult to analyze with qualitative tools, lots of short
answers exactly to the question
17
Discussion
METHOD
‣ Difficult to analyze with qualitative tools, lots of short
answers exactly to the question
‣ Maybe SoMe needs more time and more
unstructured discussion?
17
Discussion
...IS GOING ON
18
Discussion
...IS GOING ON
18
Thank you!
EREADING & COFFEE 2.10.2013
[email protected]
[email protected]

18_9_2013_SMF_Lataam.. - Media Concepts Research Group

Transcription

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