Sport4Change (Jan. 29 Pre-Workshop)

Sport 4 Change
Storytelling Platform
www.s4c.ca
Introductions
Michelle Matte-Stotyn
Sport Matters Group
Karine Diedrich
Canadian Centre on Substance Abuse
Take sport.
Make change.
•  Sport can shape us, move us and change us.
•  Every time it does, there’s a story to tell.
www.s4c.ca
The Stories
•  First Nations Snowboard Team
•  http://s4c.ca/first-nations-snowboard-team
How the Initiative Started
•  S4D Gathering, Calabogie 2008
•  Using sport for public policy
objectives
•  Storytelling
Who’s Behind the Initiative?
•  Canadian Centre for Ethics in Sports
•  Canadian Centre on Substance
Abuse
•  Department of Canadian Heritage
•  Face Value Communications Inc.
•  J.W. McConnell Family Foundation
•  Motivate Canada
•  Sport Matters Group
•  True Sport Foundation
•  Working Together Initiative
Core Attributes
Authentic
Credible
Simple
Diverse
Searchable
Adaptable
Motivational
Consistent
Evergreen
Economic
Engender trust and build relationships
Guiding Principles
1.  Intentional use of sport to advance
public policy objectives, to enable
positive social change
2.  First-person testimonials
3.  Impact felt by a group/community,
not just one individual
Virtual Tour, www.s4c.ca
What’s in it for you?
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Raise awareness
Share success stories
Learn best practices
Use the stories to promote S4D
Connect with other leaders
Build partnerships
Foster a stronger community of
practice
What’s next?
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Visit the platform
Tell your story
Use the stories
Expand your network, and form
partnerships
•  Spread the word!
•  Questions?
•  Comments?
•  Suggestions?
Take sport.
Make change
Parlons sport.
Parlons changement.
www.s4c.ca
Contact info
Sport Matters Group
613-231-7472 ex. 246
www.s4c.ca