Media Kit - Steep Creek Media

Steep Creek Media
Advertising Opportunities
in Texas Schools
Media Kit
www.SteepCreekMedia.com • 281-962-4390
1036 First Street • Suite C • Humble, TX 77338
Steep Creek Media
We’re helping the following schools
raise much-needed revenue...
Houston Area
• Friendswood ISD
• Fort Bend ISD
• Goose Creek CISD
• Hitchcock ISD
• Huffman ISD
• Liberty ISD
austin Area
• Austin ISD
• Pasadena ISD
• Stafford MSD
• Smithville ISD
central texas
• College Station ISD
• Navasota ISD
northeast texas
• DeKalb ISD
• Hooks ISD
• Hubbard ISD
• Leary ISD
• Liberty-Eylau ISD
• Malta ISD
• Maud ISD
• New Boston ISD
• Pleasant Grove ISD
• Red Lick ISD
• Redwater ISD
• Simms ISD
• Texarkana ISD
Steep Creek Media
Introducing a
Unique Advertising Opportunity...
Mobile advertising can be a very effective and efficient form of
outdoor advertising, reaching consumers at a relatively lower Cost Per
Thousand Impressions (CPM).
Your ad will travel to many areas where billboards cannot.
You can show community support for specific schools that you
choose and the majority of the ad revenue goes to the school district.
Steep Creek Media
Sign Placement and Dimensions
7’ x 1‘
Your Ad Here
6’ x 2.5’
High Visibility Sign
Eye Level Sign
(Actual size 7’ x 1’)
Above the Window on Either Side
of the Bus
(Actual size 6’ x 2.5’)
Below the Window
on the Driver’s Side
of the Bus only
Steep Creek Media
Outdoor
Consumer
Impact
• The average (Steep Creek Media client) school bus drives
hundreds of miles a week.
• Bus billboards travel an average of 8 hours per day during
both rush hours, often to mid-day school events and late run
sporting events. That’s 40+ hours per week!
• There are, on average, 20 school days each month.
• 5,000 cars pass an individual bus each day, which adds up to
100,000 cars a month.
• The industry standard is to qualify each car as having an average
of 2.2 passengers.
*
• Total monthly Daily Effective Circulation per vehicle is 663,200 .
signs are as low as $25 a week!
[email protected]
*Source: U.S. Census Bureau, Houston Metro Area
Steep Creek Media
Houston and Area Independent School District Map
The districts highlighted in red are the ones we currently represent.
MONTGOMERY ISD
CONROE
ISD
MAGNOLIA
ISD
45
9
24
TOMBALL
ISD
CLEVELAND TARKINGISD
TON
ISD
NEW
CANEY
ISD
HUFFMAN
ISD
59
KLEIN
ISD
1960
WALLER
ISD
SPRING
ISD
290
CYPRESS
FAIRBANKS
ISD
ROYAL
ISD
1960
HUMBLE
ISD
ALDINE
ISD
45
SHELDON
8 ISD
59
KATY
ISD
SPRING
BRANCH
ISD
10
ALIEF
ISD
HOUSTON
ISD
59
59
LAMAR CONSOLIDATED ISD
NEEDVILLE ISD
6
CROSBY
ISD
90
BARBERS
HILL ISD
10
GOOSE
CREEK
ISD
GALENA PARK
DEER
ISD
PARK ISD
225
146
45
LA PORTE
PASADENA
ISD
STAFFORD
ISD
FORT BEND ISD
DAYTON
ISD
CHANNELVIEW ISD
610
6
LIBERTY
ISD
PEARLAND
ISD
ANGLETON
ALVIN
ISD
ISD
FRIENDSWOOD
ISD
ISD
CLEAR
CREEK
ISD
146
Galveston
Bay
DICKINSON ISD
HITCHCOCK ISD
Steep Creek Media
Austin Area Independent School District Map
The districts highlighted in red are the ones we currently represent.
Steep Creek Media
Central Texas Independent School District Map
The districts highlighted in red are the ones we currently represent.
Steep Creek Media
Frequently Asked Questions
Q: Why are school districts using this
program to generate funds?
A. Schools are facing budget deficits
that could result in a reduction of staff,
as well as a reduction in services and
programs for children. So, they are
seeking to generate their own revenue
to partially solve their budget problems
through this innovative program.
Q: Are there any restrictions on the
types of ads that can run?
A: Yes. All ads must be in the form of an
age-appropriate positive message.
The school districts have an advertising committee that gives final approval for all
advertisements State law is specific about the location and size of the signs.
Q: Does the school spend any money on this program?
A: No. Steep Creek Media provides a turn key program, handling all sales, art design, fee
collection, sign installation and sign removal. There is no cost to the district. The revenue
goes into their general operating budget and most of them view the revenue as “found
money” to use as they wish - no state or federal strings attached.
Q: What does the School Bus Advertising program do?
A: It helps businesses build brand awareness, while providing much needed funding for
local schools. The ads are seen every day by thousands of people as the buses travel
around town.
Q: What is the sign made of and does it harm the bus?
A: The signs are made of a porous material that is durable and vinyl coated with a special
laminate. The signs adhere to the bus like a bumper sticker and are weather and fade
resistant. A special process is used to remove the signs and will not harm the outside of
the bus.
Steep Creek Media
You can also help the schools by utilizing these
other advertising options...
t Ads on the Web Site
t Stadium Sponsorships
t Football Game Night
t Commercials on Scoreboard
t Bookcovers/Homework Folders
t Event Tickets (ads on the back)
t Banners at Gyms
t Signs on Outside Fields and Courts
t Signage on Fields, End Zones, Swimming
Pools
t Banners/Signs on Light Poles in Parking
Lots
t Banners in Cafeterias
t Telecasts of Events, Performances,
Graduation
t In-school Television Advertising
t Naming Rights to Buildings, Stadiums,
Sports Fields, and/or Entrances