Info Pack - Designed by Laura
Transcription
Info Pack - Designed by Laura
INFO PACK LAURA STINSON • DESIGNED BY LAURA • DBLAURA.COM • [email protected] You downloaded this INFO PACK to gain some insight into happens when you contract with Designed by Laura. Inside, you’ll find information on my 3 P’s: Packages, Pricing, and Process. Much of what is included can also be found on the Designed by Laura website (dblaura.com), but the INFO PACK goes into a little more depth so you can see how I make you look awesome. I MAKE YOU LOOK AWESOME. WITHOUT ME YOU’RE JUST AWESO. © LAURA STINSON • DBLAURA.COM • [email protected] At its core, Designed by Laura is me – a onewoman art and design studio specializing in high-quality WordPress website and identity design for solopreneurs, small businesses, and non-profits. I also create and sell original artwork, handmade greeting cards, and other assorted crafts online and at local craft shows. I possess a naturally creative personality, which has led me on a lifelong mission to be as creative as possible in as many ways as possible. It is my goal to create designs that are both attractive and user-friendly, and to avoid sacrificing form in favor of function. I focus on usability, and clear and concise writing, in order to add some beauty to the business of the web. I MAKE YOU LOOK AWESOME. WITHOUT ME YOU’RE JUST AWESO. © LAURA STINSON • DBLAURA.COM • [email protected] P1 & P2: PACKAGES & PRICING I offer 2 packages: one for custom website design and one for branding and identity design. Each package has its own set of add-ons for further customization. Prices are based on my hourly rate. The Custom Website Design package is priced at $4800, 17% less than it would cost to purchase the included features separately. So, what do you get in the Custom Website Design package? • Up to 5 Custom Page Layouts • Navigation hierarchy design • Up to 25 content pages • Newsletter opt-in forms • Custom fav icon • Branded Facebook & Twitter cover images • Content input & optimization • Social Media integration • Automated site backups • Basic plug-ins and features • 30 days of support following project end • User manual tailored to your website Want more? Who wouldn’t? Here are the add-ons I offer to further customize your website. E-COMMERCE FUNCTION – $1500 COMMUNITY FORUM – $1000 Includes help setting up inventory and shipping. Create a forum where you and your users can interact. SHOPIFY ASSISTANCE – $1200 APPOINTMENT BOOKING – $600 Help setting up your Shopify. Let your customers book phone calls or appointments with you. ADDITIONAL PAGE LAYOUT DESIGNS – $170 ea. TEAM MANAGEMENT – $400 Share team bios, social media, and contact information. ADDITIONAL CONTENT PAGES – $50 ea. ADDITIONAL FORMS – $170 ea. MEMBERSHIP SITE – $1200 Beyond your basic contact forms. Sell memberships to give users access to premium content. GALLERY/PORTFOLIO – $200 ea. * Already have a WP website? Many of these features can be purchased separately. I MAKE YOU LOOK AWESOME. WITHOUT ME YOU’RE JUST AWESO. © LAURA STINSON • DBLAURA.COM • [email protected] P1 & P2: PACKAGES & PRICING The Brand & Identity Design package is priced at $3500, 20% less than it would cost to purchase the included features separately. So, what do you get in the Brand & Identity Design package? • Logo (choose from 3 initial options) • Business cards (choose from 3 initial options) • Letterhead/stationery (choose from 3 initial options) • Brochure • Branded Facebook cover image • Branded Twitter cover image • Branded e-mail header • Branding guidelines, including color and typography Want more? Who wouldn’t? Here are the add-ons I offer to further customize your brand identity. POSTER DESIGN – $850 Choose from 2 initial designs APPAREL DESIGN – $500 per type Choose from 2 initial designs per type FLYER – $170 BANNER – $300 PRESENTATION FOLDER – $100 MEDIA KIT – $850 PROPOSALS, REPORTS, SIMILAR DOCUMENTS – $850 ea. * Many of these features can be purchased separately. I MAKE YOU LOOK AWESOME. WITHOUT ME YOU’RE JUST AWESO. © LAURA STINSON • DBLAURA.COM • [email protected] P3: PROCESS STEP ONE: After reading through this INFO PACK, fill out my PROJECT REQUEST FORM by clicking here. STEP TWO: Once I receive your PROJECT REQUEST, I will send you a PROJECT PACK, a customizable quote, a Design Services Agreement, and your first invoice. The PROJECT PACK includes lots of helpful information, such as how to set up your domain and hosting services (for web design) and Project Planning Questionnaires to give me all your vital information and project details. STEP THREE: I send you an invite to our project on Basecamp. STEP FOUR: You fill out the Project Planning Questionnaire, and upload it and other necessary files to our project. STEP FIVE: We get started! A highly detailed project workflow is included in your PROJECT PACK. I MAKE YOU LOOK AWESOME. WITHOUT ME YOU’RE JUST AWESO. © LAURA STINSON • DBLAURA.COM • [email protected] BASIC TERMS The following terms apply to all of my projects, and are detailed further in the Project Pack and Design Services Agreement. • A non-refundable deposit of 30% of the project total is due upon signing. • The remaining project fee is billed in the following amounts: 30%, 30%, 10%. • Final files and access are not turned over until the bill is paid in full. • Payments are billed on a term of Net 0. • Your project’s space in my calendar is not reserved until the deposit is received. • I include a credit line in the footer of your website and use your project in promotional materials. • I require at least 8 weeks to see a project through to completion. • I do my best to answer all e-mails or messages within 24 to 48 hours of receipt, Monday through Friday. I MAKE YOU LOOK AWESOME. WITHOUT ME YOU’RE JUST AWESO. © LAURA STINSON • DBLAURA.COM • [email protected] I hope this INFO PACK provided you with the information you were seeking. If it didn’t, and if you didn’t find it on the Designed by Laura website, please e-mail me directly at [email protected]. I make you look awesome. Without me, you’re just aweso. I MAKE YOU LOOK AWESOME. WITHOUT ME YOU’RE JUST AWESO. © LAURA STINSON • DBLAURA.COM • [email protected]
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