November/December, 2013

Transcription

NOV13-cover-Paloma_Layout 1 11/25/13 3:13 PM Page 1
Art World News
NOVEMB ER – DECEMB ER 2013
THE INDEPENDENT NEWS SOURCE
THOMAS CHARLES
EDITIONS FILES COPYRIGHT INFRINGEMENT
SUIT NAMING GETTY
IMAGES, YANKEE
CANDLE AND
BED BATH & BEYOND
Thomas Charles Editions,
exclusive representative of
the work of Alexei
Butirskiy, has filed a copyright infringement suit in the
United States District Court
of Arizona against Yankee
Candle, Getty Images, and
Bed Bath & Beyond alleging
wrongful use of an image
of a painting, “Autumn
Leaves,” by Butirskiy.
The suit alleges that Yankee
Candle downloaded a digital
image of the painting from
Getty Images, cropped the
image and applied it to
candles that were sold
worldwide in its stores, by
continued on page 18
INSIDE THIS ISSUE:
FOCUS ON FRAMING
In this issue’s Framing
Focus we present framers’
views on “Ways to Generate Business,” page 30;
Greg Perkins’ column,
Details of a Frame Design,
featuring “Framing a Mixed
Media Collage,” page 34;
as well as a variety of new
framing products, page 38.
RESTORATION
HARDWARE ENTERS
THE ART MARKET
Restoration Hardware,
luxury home furnishings
purveyor with 70 stores
nationwide, and now
rebranded as RH, has
launched a new division,
RH Contemporary Art,
opening its first gallery in
Chelsea. See page 16.
Photo credit: Seth Browarnik, WorldRedEye.com
Maman Gallery opens in Miami Design District. See page 24.
INDUSTRY WEBSITES
EVOLVE WITH GROWTH
Having an active, updated, and easy-to-use website has developed into more than just a signpost for people to find your
business online, but as a tool for encouraging new customers,
return visits, news about events, viewing new artwork, and
learning about services and promotions. A website that incorporates all of these facets be- of The Frame Workshop of
comes an easily accessible Appleton Inc., Appleton,
extension of the brick-and- WI, first launched his commortar business that not only pany website 12 years ago.
helps enforce the brand, but Since then, the site has bealso educates and encour- come an important marketing
ages discussion. John Raines, and communication tool for
co-owner with his wife Sarah
Max Moulding
presents
MaxEssentials
Woodtone
series. For
New Framing
Products, see
pages 38–39.
*Ad Template-revised_Layout 1 11/12/13 10:19 AM Page 1
*Ad Template-revised_Layout 1 7/25/12 12:01 PM Page 1
Lyrical-SEP13_Layout 1 9/6/13 1:56 PM Page 1
Tim Gagnon “Between the Red”
Original Acrylic on Canvas 24 x 36”
Daniel Del Orfano “Our Paris”
Hand Embellished
Limited Edition Canvas
44 x 24 and 32 x 18”
Cathy Nichols “Shelter”
Original Acrylic on Board 22 x 28”
(631) 787-8585
Ferjo “Fiddler”
Limited Edition Canvas 24 x 20”
WWW.LYRICALFINEART.COM
NOV13-toc_Layout 1 11/25/13 2:44 PM Page 1
INSIDE THIS ISSUE
DEPARTMENTS
ARTISTS & PUBLISHERS
Page 10
FRAMING
Page 26
DETAILS OF A
FRAME DESIGN
Page 34
VOLUME XVIII
ISSUE 10
Ford Smith Tour
Generates Business
2014 WCAF Expo
At The Paris
GE Capital Financing
For Custom Framers
Ford Smith’s West Coast
tour of 20 cities in six weeks
took the artist to meet new
galleries, reinvigorate ‘old’
galleries, host receptions,
offer training, and get people
excited about the program.
The 2014 West Coast Art &
Frame Expo, January 20 to
22, will take place at Paris Las
Vegas Hotel & Casino and will
feature more than 200 exhibitors, exceeding the expectations of show organizers.
GE Capital, which has had a
presence in the art industry
for several years, is now
stepping up its efforts to
make custom frameshops
aware of its luxury financing program.
Page 22
Page 26
Page 28
NEW FRAMING
PRODUCTS
Page 38
ART & BUSINESS
Page 40
WHAT’S HOT
IN OPEN EDITIONS
Page 44
CALENDAR
Page 46
OPEN EDITIONS
Page 49
Framing: Ways to
Generate Business
ACC Efforts Pay Off:
More To Do
What’s Hot in
Open Editions
Custom framers are finding
innovative ways to bring
in customers and generate
sales by showing them the
benefits of having their art
framed uniquely from the
high-end to the lower end.
The Art Copyright Coalition
made their third consecutive
trip to fairs in China, and is
reporting a decline in the
number of products with infringing work, but there’s still
more to do.
In this months What’s Hot in
Open Editions, we feature a
variety of the latest best selling
images from the month of October, as well as publisher contact information including Web
address and phone number.
Page 30
Page 40
Page 44
NEW ART
Page 50
CLASSIFIEDS
Page 53
AD INDEX
Page 54
Artwork featured is
“ Giving Thanks to
the Land” by
Brad Robertson
from DE Fine Art.
Go to page 14.
ART WORLD NEWS
PAGE 7
NOV13-Opinion_Layout 1 11/25/13 2:49 PM Page 1
IN OUR OPINION
WHAT TO TAKE
FROM THE
YEAR’S END
hile November
sales are typically
among the strongest monthly totals for any
year, sales in December are
often hit-or-miss for art and
frame retailers. Still, each
business owner has the
chance to gain insight into
their own business path toward success during the
year’s final days. Even with
the dampening effect of a
shorter Holiday buying season—Thanksgiving to Christmas is six days less than
last year—and the confounding influences flowing out
of Washington, most experts
forecast better sales this
year than last.
W
Within the predictions, two
components are noteworthy
for art and frame retailers: The
growing purchasing power of
higher income individuals and
the expanding role of the Internet in shopping decisions.
If indeed a recovery is taking
place, it started at the highest
of income levels and is now
inching down the compensation ladder and starting to
benefit other high earners. As
higher income people, let’s
define as the top 50%, are
seeing improvement, this suggests good news for our industry. The challenge will be
how to reconnect with and
inspire these customers.
Undoubtedly, the Internet via
websites and social media,
will be part of the response.
As online sales are expected
to be 13% of the Holiday’s
total, we know far more were
influenced via technology.
Consequently, galleries and
frameshops need to audit
their sales strategies and
marketing components in
advance of 2014. Beyond
offering compelling art, framing products, and services,
each retailer needs to make
sure the personality of their
business is effectively communicated in a manner that
stresses the reasons why
people should purchase art
and framing from you.
John Haffey
Publisher
A RT W ORLD N EWS
Editor in Chief
Managing Editor
Production Manager
Editor at Large
Columnists
Sarah Seamark
[email protected]
Koleen Kaffan
[email protected]
Sue Bonaventura
[email protected]
Jo Yanow-Schwartz
Todd Bingham
[email protected]
Barney Davey
[email protected]
Joshua Kaufman
[email protected]
Co ntributing Writers
Publisher
Associate Publisher
Information Technologist
Greg Perkins
Cristi Smith
Zella Hannum
John Haffey
[email protected]
Brooks Male
[email protected]
Joe Gardella
Editorial Advisory Board
Phillip Gevik, Gallery Phillip, Toronto, Canada
Steven Hartman, The Contessa Gallery, Cleveland, OH
Philip M. Janes, Arts Exclusive Inc., Simsbury, CT
Heidi Leigh, AFA, SoHo, NY
Ruth-Ann Thorn, Exclusive Collections Gallery, San Diego, CA
ADVERTISING SALES INFORMATION
Eastern U.S. & International
Midwest & West Coast
John Haffey, Publisher
Phone (203) 854-8566
Fax (203) 854-8569
[email protected]
Brooks Male, Associate Publisher
Phone (847) 877-4568
Fax (203) 854-8569
[email protected]
Art World News (Volume XVIII, Number 10) ISSN 1525 1772 is published 10 times a year by
Wellspring Communications, Inc.: 143 Rowayton Avenue, Rowayton, CT 06853.
Phone (203) 854-8566 • Fax (203) 854-8569; To order additional copies or back issues
e-mail: [email protected] or fax to (847) 776-8542. Please indicate which month and year you
are requesting. Single copy price is $10.00.
All rights reserved. No part of this publication may be reproduced or transmitted in any form or
by any means, electronic or mechanical, including photography, recording, or any information
storage and retrieval system, without permission, in writing, from the publisher.
PAGE 8
ART WORLD NEWS
NOV13-A&P-pg1_Layout 1 11/25/13 11:42 AM Page 1
ARTISTS & PUBLISHERS
Karl Soderlund’s New Splatter Art
Helena Fox Fine Art’s Show Series
Karl Soderlund, a fine
artist his entire life, as
well as an
art teacher,
whose work
is in numerous corporate collections, is introducing a “Summer Light” by Karl Soderlund, oil
new series painting measuring 30 by 20 inches.
of paintings
created through the technique of Splatter Art. Karl Soderlund has created landscapes, seascapes, and portraits
using the technique, and is now looking to add more
galleries to his dealer network to show his work. Retail
prices range from about $2,500 to $4,000. For more information on the Fairfield, CT, artist, visit his website located
at: www.karlsoderlund.com, or call him at (203) 319-1929.
Helena Fox
Fine
Art,
Charleston,
SC, is hosting
“The
Color
of
Light,” the
first in a series of four
annual exhibitions showcasing the
work of a
group of 30 John Cosby’s “Clear Water on the North
artist mem- Shore,” oil on linen, 24 by 18 inches ($4,800).
bers of the
Plein Air Painters of America. The shows, each featuring
eight of the artists, will introduce the group to the Southern
states prior to their exhibit at the Gibbes Museum of Art in
Charleston in 2016. Among them are West Fraser, Donald
Demers, Linda Tippetts, and John Cosby. To reach the
gallery: www.helenafoxfineart.com, (843) 723-0073.
Capture the Cape with Addison Art
Addison Art
Gallery, Orleans, MA,
sponsored
and participated in the
Capture the
Cape, a fall
celebration
featuring a
weekend of
art, events,
e n t e r t a i n - Featured in the Capture the Cape show
ment, dining, opening is “Milky Moon Over Rock Harbor”
and sales by Jonathan McPhillips.
Columbus
Day weekend throughout town. Along with the restaurant
Land Ho! and the Arts Foundation of Cape Cod, the
gallery sponsored various events including a photography
tour, a painting convergence around Orleans, farmer’s
markets, wine tastings, and fashion and jewelry trunk
shows. For further information, phone Addison Art Gallery
at (508) 255-6200 or go to the gallery’s website located
at: www.addisonart.com.
PAGE 10
Maia Nero Paintings from Venezuela
Brooklyn
artist Maia
Nero
has
created
seven
oil
paintings
based
on
her
backpacking trip
to
Angel
Falls
in
Venezuela,
including
“Memories
Caress,
Canaima.” “Memories Caress, Canaima” by Maia Nero,
Nero, a self- oil painting, 36 by 33 inches, retail $6,000.
publishing
artist, also offers giclées on canvas in editions of 80 that
retail for $350, and she is completing a book of poetry
and art. For further information on Maia Nero’s artwork,
go to her website located at: www.mydecorart.com or
telephone her at (646) 265-5408.
ART WORLD NEWS
Ferjo is exclusively published by
OCT13-CJR full page_Layout 1 9/10/13 2:02 PM Page 1
“Dreaming”
is a Giclée on Canvas in an Edition of 350
Image Size: 16” x 20”
Ferjo was born Fernando de Jesus Oliveira in 1946 Brazil. He now lives in the U.S. and is renowned
for his work in surrealism. Often called “The Master of Perspective,” he is a master of style, whether
painting a room with floating objects, or a marina scene. His use of colors and lines is flawless.
Call Now: 561-333-9472
Mention this AD to get an additional
10% DISCOUNT and FREE Shipping.
www.cjrfinearts.com
A&P
Beacon’s John Powell Show a Hit!
Helen Jones Gallery 25th Anniversary
Beacon Fine Arts
Gallery’s show for
John Powell was a
hugh success according to Dave
Griswold of the
Redbank,
NJ,
gallery. “The last
time I had a show
like this was the
first John Powell John Powell, far right, and his wife
show I ever had just Wendy, second from left, with Kris
before Lehman Bros. and Kara Kraman who purchased the
went down.” About artist’s “Crouching Tiger,” shown.
12 to 14 paintings
were sold, and several other sales were pending. Retail
prices for Powell’s oil paintings are $2,000 to $15,000, depending on size, and many of those that sold were large.
The show was well promoted, said Mr. Griswold, and those
who came were buyers. Visit: www.beaconfineartsgallery
.com, and for Powell’s work: www.johnpowellfineart.com.
Helen Jones
Gallery
in
Sacramento,
CA, has just
celebrated its
25th anniversary.
A stroll through
the gallery, founded by Helen
Jones, offers
“an adventure
that entices the
eye and touches
the emotions.”
Photo by Sarah McDowell
Work repreHelen
Jones
is
pictured
in her gallery with
sented is by
her
two
dogs,
Jules
Verne
and Sophie.
international
artists such as
Royo, Douglas Hoffman, Zvonimir Mihanovic, and Dr.
Seuss, as well as by local artists. As Helen Jones says on
her website, “It’s not work; I enjoy having the opportunity
to enlighten the community about the joys and wonders
of art.” Visit the gallery’s website located at: www.helen
jonesgallery.com or phone (916) 481-1118.
Pamela Sukhum at Atlas Galleries
Infinite Vision Art’s
Pamela Sukhum was
featured in a onewoman show and
painting
performance at the Chicagobased Atlas Galleries.
Sukhum’s “Evolution
of Spirit” show became a performance
for attendees as the
artist painted live in
her musical and gestural brushstrokes
using a bold color
palette. Her newest
originals and limited
edition prints were
presented. Call the
gallery at (800) 423- Artist Pamela Sukhum discusses her
7635 or go to: www. work with attendees of the show.
atlasgalleries.com.
For more on Sukhum’s work, call Infinite Vision Art, Minneapolis, at (612) 207-8148 or: www.infinitevisionart.com.
PAGE 12
Pat Moss Gives $10m to Arts Center
Virginia Tech
has named its
$100 million
arts
center
building
the
Moss
Arts
Center in tribute to artist
and philanthropist P. Buckley
Moss, known
for her paint- P. Buckley Moss outside her namesake
ings of nature, the Moss Arts Center at Virginia Tech.
farm life, family, and friends. The arts center includes an art gallery
that will host up to six exhibitions a year by national and
local artists, a performance theater, and a suite of artist
studios, as well as housing Virginia Tech’s Institute for
Creativity, Arts & Technology. For more details on Pat’s
work, represented by P. Buckley Moss Galleries, Mathews,
VA, visit: www.pbuckleymoss.com or call (800) 430-1320.
ART WORLD NEWS
A&P
Ed Cooley’s New Photo Collection
“Wild Spirit” by Ed Cooley on location in Southern France.
“Photographing the white stallions of Southern France was
an exhilarating experience I will never forget. To capture the
magnificent beauty of these horses, I knelt with my camera
inches above the water as they galloped toward me. An instant before being soaked, I covered the camera and ‘Wild
Spirit’ is the result,” says Ed Cooley of the photograph,
shown, that comes in custom sizes from 32 by 12 to 94 by 34
inches, edition of 100, retailing from $500. The print is part of
the award-winning artist’s 2014 collection from around the
world. The work is printed on silver halide paper, mounted on
a mirror finish before being face-mounted to acrylic for protection from air and UV. Contact Ed Cooley Fine Art Photography,
Rogers, AR. Visit: www.edcooleyfineart.com, (888) 217-0442.
Milan Gallery Debuts Gabe Leonard
Milan Gallery,
Fort Worth,
TX, debuted
“The Desperado,” a collection of new
original oils
on canvas by
Gabe Leonard, whose
paintings are
described
as “Quentin
T a r a n t i n o “God Forgives, I Don’t,” an oil on canvas by
and Johnny Gabe Leonard, measuring 32 by 24 inches.
Cash meeting on canvas.” The artist, based out of Wyoming, paints
figures and chiaroscuro settings reminiscent of images
created by a cinematographer. Call Milan Gallery at (817)
338-4005 or visit: www.milangallery.com. For more on
Leonard’s work, call Whitefield Art Management, Westlake
Village, CA, at (310) 904-6160 or: www.gabeleonard.com.
PAGE 14
Shaw Gallery’s 25th Anniversary
Shaw Gallery of Naples, FL, celebrates 25 years in business with
the opening of its 25th Annual
Fall Opening featuring new artwork
by gallery artists, including Andre
Kohn, Leonard Mizerek, Michelle
Torrez, and Richard Royal. Also
introduced during the event was
the work of Brad Robertson and
Josef Kote. Shown is Kohn’s
“Retail Therapy,” an oil on canvas
measuring 12 by 36 inches. Shaw
Gallery has been offering the work
of prominent nationally and internationally recognized sculptors, painters,
and glass artists for over two
decades, and currently represents
more than 40 artists. For further information, telephone (239) 2617828 or visit the gallery’s website
located at: www.shawgallery.com.
“Retail Therapy” by Andre Kohn.
DE Fine Arts Signs Brad Robertson
“Giving Thanks to the Land” by Brad Robertson is an oil on
canvas measuring 60 by 36 inches.
DE Fine Art, Norcross, GA, has signed American artist
Brad Robertson to represent his oil on canvas work.
Ranging in size from 30 by 15 inches ($800) to 48 by
60 inches ($4,800), Robertson’s work features multi-layered
bold shorelines and horizons. For further information, phone
(770) 300-9733 or go to: www.de-fineart.com.
ART WORLD NEWS
NOV13-cover-pg1_Layout 1 11/25/13 12:25 PM Page 1
RH (RESTORATION
HARDWARE) ENTERS THE
ART MARKET WITH
A CHELSEA GALLERY AND
ONLINE PRESENCE
NEW YORK—Restoration
Hardware, luxury home
furnishings purveyor with 70
stores nationwide, and now
rebranded as RH, has
launched a new division,
RH Contemporary Art.
This multi-channel platform,
unveiled in November by the
publicly traded company
(NYSE: RH), includes a vast
art gallery located within a six
floor, 28,000-square-foot
building in New York’s
Chelsea district.
A worldwide team of curators
has been enlisted to bring international artists to the
gallery. For its inaugural exhibition, the Chelsea gallery
has mounted concurrent
shows of work by five emerging artists: Nathan Baker,
Toby Christian, Peter Demos,
Samantha Thomas, and
Natasha Wheat. Retail prices
for the work in this show are
$4,750–$28,650, although
there is no set range for the
price of works shown in the
gallery. RH Contemporary Art
also offers an artist-in-residence space, an Art Journal,
artist documentaries, and an
online commercial gallery.
Spread throughout the 1920s
building on West 16th Street,
the Chelsea gallery is the first
of a series of spaces planned
for the U.S. A second gallery
is scheduled to open in Los
Angeles in 2014.
Only recently, Amazon.com
also moved into the business
of selling art with the launch
of Amazon Art, offering more
than 40,000 works of fine art
from over 150 galleries and
dealers. To reach RH
Contemporary Art, visit:
www.rhcontemporaryart
.com, (212) 675-4200.
PAGE 16
INDUSTRY WEBSITES EVOLVE
continued from page 1
the business. “Through search
engine optimization (SEO)
and by having a solid userfriendly website, we have
maintained good Web traffic
over the years and still average about
1,400 unique
visitors per
day.”
Ms. Hoye stresses that
people need to see “good
quality photos of the shop—
inside especially” to enforce
the brand. “Also, customers
that have questions can get
in contact with us (via e-mail)
the relationship with our
clients,” he says. “We want
to be the very best at customer service, so that they
end up with artwork that is
absolutely perfect for them.
Therefore, our website is
used as an introductory tool to our gallery
and the artists we represent. We want the
site to really entice
them enough to either
come into the gallery
or at least give us a
call. A website for a
fine art gallery plays a
very different role
from a traditional retail
site promoting goods
that are simply commodities.”
But just
having
a
website is
not enough.
Updating it
must be incorporated
into the dayto-day activities. Pamela
Hoye, owner
of Calhoun
In many cases, a
Beach Fram- The Frame Workshop of Appelton Inc., located in
website has replaced
ing & Art Appelton, WI, has been in business since 1978,
a big portion of the
G a l l e r y , when it first opened as a do-it-yourself frameshop.
business’ advertising.
located in
Brian Gross, owner of
Minneapolis, uses her web- and I will respond promptly Brian Gross Fine Art, San
site to highlight the newest with an answer, which they Francisco, takes the gallery’s
framing projects she and her really appreciate,” she says. online presence very seristaff work on, to not only
ously. “Our site has really
show their expertise, but to
Steve Sonnen, owner of improved our visibility in our
also educate
local retail community,
customers
as well as the art comon trends
munity as a whole,”
and framing
he says. “I feel that
technology.
with the proliferation
“We are alof art fairs and people
ways showdoing their own reing our ‘latest
search before making
and greatest’
an art purchase, havframe
deing a good site is
signs
and
important. It becomes
anything that
an invaluable tool to
is new and
use as research on
noteworthy,”
our artists and our
she
says. Mirada Fine Art is located in the historic Indian Hills
gallery and has helped
Ms. Hoye Trading Post, minutes from southwest Denver.
our public exposure
will be movimmensely.”
ing her frameshop in the Mirada Fine Art, located in
coming months, and the the Denver Metro area of InMr. Gross opened Brian
website will play an impor- dian Hills, CO, uses his web- Gross Fine Art in 1990, and
tant role in introducing the site to keep the conversation has had a website for 13
new location, as well as tran- going with collectors. “Since years. He touts the importance
sitioning existing customers we’re a fine art gallery, a
to the new store.
large part of our success is
ART WORLD NEWS
OCT13-CJR stacked_Layout 1 9/10/13 2:02 PM Page 1
Bridges
of
Florence
30” x 40”
Original
Oil on Canvas
Alex
Zwarenstein
Exclusively Published by CJR Fine Arts
CJR
Fine Arts
561-333-9472
www.cjrfinearts.com
Alex
Antanenka
Published Exclusively by CJR Fine Arts
Love’s Promise
16” x 20”
Original
Acrylic
on Canvas
CJR
Fine Arts
561-333-9472
www.cjrfinearts.com
THOMAS CHARLES
EDITIONS FILES
COPYRIGHT INFRINGEMENT SUIT NAMING GETTY
IMAGES, YANKEE CANDLE
AND BED BATH & BEYOND
Bed Bath & Beyond, and by
other retailers. In a press release issued by Schneider
Rothman IP Law Group, one
of three law firms representing Thomas Charles Editions,
Joel Rothman says, “It appears that Getty began selling
‘Autumn Leaves’ on one of its
stock image websites, Think
Stock.com, sometime before
mid-July of this year. Yankee
Candle downloaded the
image from Getty and
slapped it on candles in its fall
2013 collection. And since
copyright law imposes liability
regardless of intent, Getty’s
failure to obtain permission to
sell Butirskiy’s image subjects
all infringers to liability.”
Butirskiy, who graduated from
the Russian Academy of Arts
with highest honors, is known
for his landscape and
cityscape paintings that have
appeared in more than 200
shows, including museum exhibitions. In fact, Butirskiy’s
paintings and some prints will
be featured at The Marietta/
Cobb Museum of Art in Marrietta, GA, which is hosting a
10-week long exhibition,
opening in January, for the
artist, as well as for Edward
Gordon, also represented by
Thomas Charles Editions. Butirskiy’s paintings can fetch up
to $75,000, and his giclées on
canvas and on aluminum in
editions of 50–395, published
by Thomas Charles Editions,
retail for $995 to $6,500. Tom
Barnes, who has been in the
art industry for more than 30
years, founded Thomas
Charles Editions with his wife
Lisa in 2003. To reach the
company, visit: www.
thomascharleseditions.com.
PAGE 18
INDUSTRY WEBSITES
close to 20 portraits have
been commissioned.
of having a site that is simple, elegant, and informative.
Even though Mr. Geary
was a novice when he
started the gallery’s website,
as the years progressed, he
knew it would be important
to have a shopping cart on
the site. This proved to be
would most likely never have
happened if we relied on
people walking into our actual gallery. Having that feature alone continues to pay
for the website costs.” The
Gearys just launched a redesigned version of the
website.
In 1994, Tom Geary, coowner with his wife Anne of
Geary Gallery in Darien, CT,
launched their first website.
“When the
Lynn Bozzay, cosite
went
owner of Webster
live, I couldGroves, MO-based
n’t even get
Grafica Contempoon it to
rary Fine Art & Framcheck it out
ing with her husband
because I
Lary, feels that not
didn’t have a
having an online
computer
presence
creates
yet,”
he
many missed sales
says. “But,
opportunities. “We
we knew it
have met new people
was imporwalking into the shop
tant, even
because they have
back then.
Googled ‘art and
And
that Grafica Contemporary Fine Art & Framing, Webster
framing’ along with
proved to be Groves, MO, features art from local, national, and in- our area and we pop
c o r r e c t . ternational artists in a variety of media.
up in the search reHaving
a
sults. This proves
website has always been very successful. “One of the that you’ve got to be there.”
fabulous for extra exposure best features to the website
in our local community, as has been adding a shopping
On The Frame Workshop
well as in the global art cart and the option to of Appleton Inc.’s site, Mr.
community.”
purchase artwork online,” Raines encourages interache says. “At first, we made tion. “Our website has an inA recent promotion for it as a way to purchase the teractive portion called ‘Ask
commisthe Experts,’ as well
sioned poras videos in our ‘As
traits done
Seen on TV’ and
by
Geary
‘News & Notes’
Gallery
pages. Secondly, our
artists has
site has a strong
taken off, in
personal face, prepart
Mr.
sented in the ‘Our
Geary feels,
Staff’ and ‘About Us’
because of
pages. This gives us
the website.
transparency
and
“The site is
helps create an approviding an
proachability.” The
essential
website also has a
tool for colfull catalogue of
lectors to
products that can be
view
the San Francisco-based Brian Gross Fine Art opened its
purchased via a
portfolio of doors in 1990 and specializes in contemporary paintshopping cart. “This
work by our ing, sculpture, photography, and works on paper.
brings new and old
artists
in
customers coming
order to make the right work of our monthly fea- back and is an extension of
choice for their commis- tured artist. In that first our physical shop.”
sioned portrait.” In the first month, there were three oncontinued on page 20
six months of the promotion, line sales of his work that
ART WORLD NEWS
TopDogsAd-revised-SEP13_Layout 1 9/6/13 4:39 PM Page 1
See more at: www.lyricalfinear t.com
631-787-8585
SPECTRUM MIAMI,
A HIGHER-END AFFAIR,
GATHERS MOMENTUM
MIAMI—Spectrum Miami, a
consumer show produced by
Redwood Media Group,
owner of Artexpo and Spectrum New York, will feature
about 90 exhibitors of predominantly contemporary
work in its five-day run, December 4–8, during Art Week
Miami and Miami Beach.
Housed in an elegant tent in
the Wynwood Art District,
Spectrum Miami is joined this
year by ArtSpot, an international fair organized by Aldo
Castillo, founder of the Aldo
Castillo Gallery, Chicago, presenting select modern, contemporary, and cutting-edge
galleries with strong curatorial
programs for their represented artists.
Eric Smith, Spectrum show
director, says, the quality of
the exhibitors, up 50% on last
year in this sold-out juried
show, has gone a lot higher
end. Booths have mostly
been taken by galleries,
rather than SOLO artists.
“When that happens you are
dealing with pros who know
how to drive traffic.” The list of
sponsors and partners for the
show that offers “a fine art experience, featuring music, entertainment, and other special
events is impressive. They include GE Capital, provider of
consumer financing programs
for luxury retailers, is sponsoring a VIP lounge; Belaya
Rus, vodka; Tanduay, Asian
rum; and Repeat, wines.
AroundTown, a local arts
and cultural magazine, has
been promoting the show and
is also hosting an event the
evening following the show
opening night. Visit: www.
spectrum-miami.com or call
Eric Smith, (216) 225-0962,
or Rick Barnett, managing
director of business development, at (831) 747-0112.
PAGE 20
INDUSTRY WEBSITES
Ms. Bozzay says that
people check the Grafica
website for three main aspects: the gallery of art
offered, hours and location
information, and events
page and Facebook link. She
These outlets have proven
to be a great way to direct
traffic to the website where
business owners can control
the branding of the business, show promotions, and
make sales. Keep in mind
though, social
media profiles
should only act
as a supplement
to the actual
website, not as
replacement for
one. The main
reason is that in
social
media,
there are set parameters and
design elements
that must be followed.
The display of the images
must also present a certain
level of quality that is representative of the shop. “With
a gallery’s
website, it
all comes
down to getting the best
possible images of artwork in front
of a potential client’s
eyes,” Mr.
S o n n e n
says. “We
really focus
on creating
SEO, a quick
and
clear Geary Gallery, located in Darien, CT, features fine art,
The sky’s the
pathway on custom framing, and art restoration services.
limit when it
our site to a
comes to designparticular artist’s work, and is currently looking into ex- ing a website and branding
then the beautiful images.”
panding the website’s cus- can be maintained. Also, people do not genAlways
erally go on
evolving, onFacebook to be
line technolfed a sales
ogy
has
pitch. They go
allowed
for the personal
many in the
connection. The
art industry
best use of
to extend
Facebook is as a
their reach.
vehicle to help
“We
are
build a commuworking on
nity by showing
fine-tuning a
images of new
virtual walkwork and present
through of
candid photos
the brickfrom
events.
and-mortar Minneapolis-based Calhoun Beach Framing & Art Gallery’s People will tag
gallery,” Mr. website is continually updated with the shop’s most
themselves in
Geary says. current and creative custom framing design projects.
the images to
“It has been
share with their
brought up that having a tom framing section to be list of Friends. Content conwalk-through may discourage more interactive. On their trol is a huge benefit to
people from actually coming homepage is a live feed from having a website. The busiinto the gallery, but for us, it’s their Facebook page, com- ness owner needs to have
more about extending the bining the two online worlds a place online where they
gallery experience to those seamlessly.
administer the information
that cannot come in or are
and the imagery presented.
too far away. Our hope is
Presenting an established “Over the years, we have rethat we will be able to up- website is even more impor- mained very steady with our
date the walk-through each tant now that social media website but we have included
month with the change of technology, such as Twitter
the featured artist.”
and Facebook, is so popular.
ART WORLD NEWS
HalfPageStacked_Layout 1 11/25/13 3:03 PM Page 1
ART WORLD NEWS
PAGE 21
NOV13-Ford Smith Tour page_Layout 1 11/25/13 1:42 PM Page 1
THE KNUTTEL GALLERY
OPENS IN LAS VEGAS
LAS VEGAS—The Knuttel
Gallery, exclusively featuring
the paintings, prints, and
sculpture of Irish artist
Graham Knuttel, has just
opened at the Venetian Resort Hotel & Casino. Over the
years, the artist’s work has
been exhibited in galleries
throughout Ireland, the U.K.,
and Europe. “This fine art
gallery on the Las Vegas Strip
is an exciting new (ad)venture,” says Knuttel, a figurative painter whose bold colors
and distinct characters have
attracted such collectors as
Sylvester Stallone, Robert De
Niro, and William Morris
Agency. Shown above is “Too
Many Chefs.”
In order to bring Knuttel to
Las Vegas, Redhills
Ventures LLC, a local private
investment company, has
committed financial resources
and management experience
to opening the 1,500-squarefoot gallery. Its founder Victor
Chaltiel has collected Knuttel’s work for 25 years. The
artist’s alkyd oil on canvas
paintings are priced from
$5,000 for a 12- by 12-inch to
$50,000 for a 60- by 72-inch;
canvas editions of 100 sell for
$2,000–$3,000; bronze sculpture in editions of 9 are also
available. For more on the
artist’s work and to reach the
gallery, visit: www.knuttel.com
or call (702) 228-8808.
PAGE 22
FORD SMITH TOUR GENERATES BUSINESS
Ford Smith’s West Coast
tour of 20 cities in six weeks
“was the best thing that we
have done for Ford’s career
in years,” says Cristi Smith,
his wife and co-owner of
Ford Smith Fine Art. The
two of them, with their
Boston Terrier, Belle, in tow,
drove their SUV, loaded
with Ford’s artwork, from
Atlanta out to California, up
to Oregon, and back in what
they describe as “a
trip of a lifetime.”
the person to person contact of trade shows. “This industry is so reliant on strong
relationships,” she observes. Also, bringing the art to
people enables them to really see it. “I am a firm believer in advertising, but
there is nothing like seeing
the work in the gallery.” The
artistry in hand-embellishments can’t be conveyed in
a digital image, she notes,
they took about three or four
prints from about 12 editions.
“Some were best-sellers that
we knew the galleries would
do well with immediately, and
some were new.
“It is very exciting. Everyone wants to do business
with people they like, and we
felt that not only did we create new clients and new
business, but met people
that we now call our
friends—and our future communication
will be on a different
level.” Along the
way, they met with
their West Coast
rep, Kevin Frest,
staying in Salt Lake
City with him and his
family for a few days.
“The relationships
that we formed, presenting the art in
person, training the
staff, etc.—it truly
exceeded our expectations. New galleries were picked
up on the spot (Fort
Worth, Park City,
On the journey,
Aspen, San FranFord took the opporcisco, Denver); ‘old’
tunity to start a few
galleries were reinplein aire paintings
vigorated, and our
which is unusual for
newer galleries got
an artist whose
to meet Ford, host Ford Smith’s “Lyrical Passage,” acrylic paint- signature is typicreceptions, receive ing, 48 by 48 inches, retailing for $18,000.
ally painting without
some training, and
any
references.
get excited about the pro- referring to e-mail marketing. Cristi says, “He wanted to
gram. We met a lot of key There’s also only so much capture the general compocollectors along the way, that can be done over the sitions right there.” He has
too. And we stayed with phone when it comes to been finishing them in the
one in Fort Worth who sales training—and only so studio, “so stay tuned for
introduced us to Milan much personality that can be these small wonders as they
Gallery who is now repre- conveyed from a distance. emerge.” In general, Ford
senting Ford!”
They held training sessions was creatively invigorated
at several galleries, giving by the entire experience of
Three shows, all very suc- the staff an opportunity to the tour. “We’re excited to
cessful, according to Cristi, meet with Ford and get to see how the varying landwere hosted by Marcus Ash- know him and his artwork. scapes that he’s absorbed
ley, South Lake Tahoe, CA; Although touring is not will make their way into new
Shaffer Fine Art Gallery in inexpensive, one particularly paintings.”
Portland, OR; and Artifacts good show paid for the trip.
Gallery in Cambria, CA.
Ford’s originals sell for
Before she and Ford went $1,000 to $25,000, dependCristi notes, “There is no on tour, they produced a ing on size; and his prints
question that we would sizeable inventory of limited in editions of 100 that he
have added the new gal- edition prints “because we hand-embellishes, are $525
leries that we did if we had- thought when people saw to $3,500. For details, visit:
n’t met them face to face.” them full-size they would www.fordsmithfineart.com
She says she has missed want to purchase them.” So or call (770) 552-5942.
ART WORLD NEWS
NOV13-Arnot page REV_Layout 1 11/25/13 12:04 PM Page 1
BRITTO POP-UP SHOP
OPENS IN MIAMI’S
AVENTURA MALL
MIAMI BEACH, FL—Britto
Central Inc. has launched a
Romero Britto Pop-Up Shop
in Aventura Mall featuring the
Brazilian Pop artist’s prints,
sculptures, collectibles, and
souvenirs. Located on the
lower level of the mall in a
highly trafficked area, the
shop is open during the holiday season through January
31. On display is a rotation of
small prints and a catalogue
is available for customers to
review and purchase any
piece of Britto art or collectible, which can be
shipped worldwide. Shown is
“The Big Apple,” an open edition iron and enamel sculpture, 5 1/2 by 9 1/2 by
4 inches retailing for $395.
Call (888) 727-4886 or visit:
www.britto.com.
MAMAN GALLERY
OPENS IN MIAMI
MIAMI—Argentine art dealer
Daniel Maman has opened
Maman Gallery, an 8,000square-foot space in the
Miami Design District featuring the work of some 20
artists including Fernando
Botero, Noberto Gomez,
and Leon Ferrari with prices
from $10,000 to $3 million.
Mr. Maman has operated
Maman Gallery in Buenos
Aires since 2001. Visit:
www.mamanfineart.com.
PAGE 24
THE ART OF MANAGING COMMISSIONS
For clients who have special
requirements, offering the
opportunity of a commissioned painting can be a
good option for galleries,
provided the artist is willing
and able to create work to
exact specifications. Vicki
Arnot, co-owner with her
husband Peter of Arnot
Gallery in New York, says,
“We have a lot of work being
commissioned by various of
our artists, and what is nice
about it is, it gives you the
opportunity not to lose a
sale. If you don’t have what
the client is looking for, you
can always say, ‘If you really
like, for instance, Luigi
Rocca’s work, perhaps you
would like a commission—
and you can then get exactly
what you are looking for.’ We
find that more and more people are opting to do that
today because they like a
certain artist, and they also
like the idea that the painting
is going to be created specially for them. It is almost
another level of collecting—a
very personal level because
there is a very strong connection between the collector and the artist.”
But Mrs. Arnot does point
out that not every artist is
amenable to doing commissions, and not all are capable
of it because it is a specific
kind of art. For instance, with
Malva, as an expressionist
artist he takes the emotion
from his soul and puts it on
canvas. Thus he is painting
feelings, not specifics. Guy
Dessapt, on the other hand,
as an impressionist artist, undertakes many commissions. For instance, one of
his avid collectors already
owned paintings of New
York, Paris, the South of
France, and Italy. “So they
commissioned him to do four
different paintings of Japan- well.” With Minna Laaksoese subjects. Dessapt goes nen, commission work has
to the Far
actually exEast all the
tended the
time because
range of her
his wife is
subject
Japanese and
matter. The
he has many
Pop artist is
shows there.
known for
He initially did
her still-lifes
watercolors
and landof
various
scapes,
scenes, and
while the
the clients secommislected
the
s i o n e d
ones
they Rocca’s “New York, Yahoo” is p a i n t i n g ,
wanted, and a commission that the artist
below,
is
he made oil created from a client’s photo. figurative.
paintings that
were based on their
As far as how the transacchoices.” With another com- tion is executed, Mrs. Arnot
mission, a client wanted a acts as the middle person
scene from Australia, and as who conveys to the artist
what the client is
looking for. “By doing
that, we can be very
precise, because we
listen to the wishes of
the collector and filter
through their needs
and what they are trying to achieve in a
succinct manner.”
And as to the cost of
a commission, she
says that depends on
the amount of work
involved. If a client
Minna Laaksonen’s “Pop T&C,” com- wants their family inmissioned painting, 24 by 24 inches. cluded in the painting,
and it becomes more
Dessapt had not been there, of a portrait, something like
they provided him with a that takes an artist a lot of
photo from which he created time to complete. One
an impressionist painting. caveat, she says, is to be
Similarly, Rocca, a hyperreal- careful not to expect an artist
ist, has also created commis- to create one commission
sions, working from photo- after another. “As a gallery
graphs. “A client went to owner,” she says, “it’s imTimes Square, took a photo- portant to be prepared, and
graph, and asked that Luigi know which of your artists
make a painting from it in a can successfully accomplish
certain size. It turned out to commissions, and then to
be one of the most beautiful know the client’s end goal.”
of his paintings that I have To reach Arnot Gallery, go to:
seen. As a hyperrealist, this www.arnotgallery.com or call
is something that Luigi does (212) 245-8287.
ART WORLD NEWS
NOV13-news-wcaf_Layout 1 11/25/13 2:34 PM Page 1
THE 2014 PPFA ANNUAL
CONVENTION RUNS
CONCURRENTLY WITH
WCAF EXPO AT PARIS
LAS VEGAS
LAS VEGAS—The Professional Picture Framers
Association (PPFA) 2014
Annual Convention, to be
held January 19-22 at the
Paris Las Vegas Hotel &
Casino, will once again run
concurrently with the West
Coast Art & Frame Expo and
The National Conference, offering certification exams for
picture framers, as well as
MCPF credentials for master
framers. PPFA members will
have the opportunity to learn
new framing ideas and techniques, tips on how to attract
and keep custom-ers, and
business and marketing advice. On January 19, the
PPFA will host a “Welcome to
Vegas Showcase and Reception” for all attendees.
Special events include:
• “A Conversation from the
Near Future” by PPFA President John Pruitt.
• Chapter news and photos
from Metro Atlantic, New
England, North Texas, Pacific,
Southwest, Southeast, Texas
Gulf Coast, and Wisconsin/
Heartland/North Central
areas.
• Hugh Phibbs, preservation
expert at The National Gallery
of Art, offers advice on mounting double-sided vellum art.
• Nominations for the PPFA
Board.
• Special offers from vendors
in the new Member Advantage program.
Classes available include:
Framing Oversized Art, Hiring
& Training a Great Sales &
Design Team, Glass Enclosures for 3-D Framing, and
Mat Design Ideas & Inspirations for CMCs, just to name
a few. Phone (800) 762-9287
or go to: www.pmai.org.
PAGE 26
2014 WCAF EXPO AT THE PARIS
The 2014 West Coast Art &
Frame Expo, running from
January 20 to 22, will take
place at Paris Las Vegas
Hotel & Casino and will feature more than 200 exhibitors, exceeding the
expectations of the show’s
organizers, Hobby Publications and Picture Framing
Magazine. The National
Conference will run January
19 to 22. “In addition to the
roster of new companies
joining the Expo, many of
those returning have increased their booth size,”
says Deborah Salmon, trade
show director.
“Together they
will bring in
more new
products
and exclusive opportunities
for purchasing show specials and receiving discounts.”
New to the show is the
creation of a mobile App
enabling attendees real-time
access to events and exhibitors, as well as an
easier registration process.
“We are thrilled to be
launching a host of technological advancements that
will make all pertinent Expo
information instantaneously
accessible to attendees.
Beginning late December,
a new mobile App will be
available to download on
hand-held devices giving
users real time access
to vendor announcements,
seminar updates, and more
during the show.
“In addition, we’ve partnered with Cvent, a leading
meetings management technology company, to modify
the website registration
process which has dramatically improved its ease of
use. Planning Expo activities,
class schedules, and hotel
reservations is much easier
and less time intensive with
these new tools.”
Ms. Salmon also mentions
that the Expo’s website
has added features with
multi-faceted online vendor
e-booths where pre-show
product information and a
preview of discounts and
show specials, can be
found.
The National Conference
features classes designed to
cover subjects relevant to
industry professionals today.
“The educational component
of the Conference is a huge
draw every year. This year
is no exception and we
have assembled a compilation of more than 100 seminars and workshops to
reflect the interests of our
attendees. Combining the
trade show with the conference not only makes sense,
but also facilitates efficiency
with time and resources.”
New instructors include
Susan Duhl, a founding
member of the Art Conservator Alliance and faculty
member of the Northern
States Conservation Center/Museum Classes online
and Hal Schmitt, director and
lead instructor of LIGHT
Photographic Workshops in
Los Osos, CA. New seminars include Russell Fair’s
discussion on Pinterest and
its gaining popularity and
Marc Aguilera, CEO of
Emagine Digital, will teach a
new class on digital printing.
Long-time conference veteran Jay Goltz will present
a new class entitled,
“Conquering Cash Flow:
Understanding the Critical
Elements.”
“One of our show’s highlights will be a juried design
contest sponsored by Larson-Juhl, manufacturer and
distributor of quality moulding supplies,” Ms. Salmon
says.
“Modeled
after
HGTV’s Design Star, the
contest is entitled Design
Star: Framing Edition. In the
past months, Larson-Juhl
has accepted entries for a
range of contest categories
including creative frame design, marketing, and shop
design.”
Another new event for
2014 is “Production Round
Robin: Lunch With the Experts,” giving small groups
the chance to join industry
experts at a roundtable to
delve into key topics, such
as current design trends,
production efficiency, software and e-commerce, and
printing concepts.
“With a dedicated focus
on all that is pertinent to the
art and framing industry,
there are unlimited opportunities in every regard. Together the Conference and
the Expo continue to create
a well-rounded experience,
laying the groundwork for
great success in all aspects
of our dynamic business.”
For further information,
call (800) 969-7176 or go to:
www.wcafshow.com.
ART WORLD NEWS
NOV13-GE page_Layout 1 11/25/13 2:25 PM Page 1
PB&H MOULDING
REOPENS WITH
NEW OWNERS
SYRACUSE, NY—PB&H
Moulding Corporation and
Syracuse Sales reopens with
new owners Doug Badger
and Dave Chapman, both
local area business people.
They have purchased the
company from JoDean and
Timothy Orcutt who announced they were closing
the company last fall. The
Orcutts will stay on board to
make a smooth transition.
Chris Freitag, former plant
manager, has been retained
as COO.
PB&H Moulding has been in
business 124 years. JoDean
Hall Orcutt is the great granddaughter of the founder,
Edward F. Hall. Syracuse
Sales Ltd., located within the
PB&H Moulding complex,
was established in 1974 to
provide chops and assembled
frames of PB&H and CMI
woods along with Designer
metal mouldings. PB&H manufactures wood moulding,
using area woods such as
bass, maple, ash, and cherry,
in embossed designs that are
both new and of the 19th
century. Gold and silver leaf,
lacquers, and stains are
available. Raw moulding can
be purchased in length and
chop. New products include
plastic frame borders that
look like copper, pewter,
ivory, gold, and silver.
The newly revised website:
www.pbhmoulding.com provides wholesale customers,
such as framers, architects,
cabinet makers, and designers with inventory data
and an opportunity to order
at any time of day or night.
In addition, volume
customers will be listed on
the website. For further information, go to the website
or call (800) 746-9724.
PAGE 28
GE CAPITAL FINANCING FOR FRAMERS
GE Capital, which has had a cated store card can also
presence in the art industry help the framer to deflect disfor several years, is now counts. “When I get somestepping up its
thing framed
efforts to make
I ask the
custom frameframer if they
shops aware of
have a disits luxury financount
becing program. Not only does cause I want a great job done
this program help retailers on something that matters
to compete with other busi- to me. If the customer has
nesses in the luxury market, a card, the framer doesn’t
but it can also build client loy- have to give a discount, inalty, says Regina Leadem, stead they can give six to
vice president, client devel- 12 months to pay.”
opment. The ease with which
a consumer can make a purMs. Leadem explains that
chase with a dedicated store competitive finance rates and
card can make
all the differWith a dedicated store
ence in closing
a sale—and
card, clients can get their
lead to add-on
framing done now, and pay
sales.
for it over time.
She notes,
“When you see
a beautiful custom-made
frame, and the skill with which
it is put together, and then
the framer says, ‘That will be
$500.’ You say ‘Wow!’ And
you go and buy an inexpensive readimade that you’re
not really happy with. But the
wonderful thing to emphasize is that by having a finance program, you can help
people buy what they really
want rather than have them
settle for something less.”
They also can buy it now,
rather than wait. “A customer might say, ‘I have this
great picture of my daughter
and I’ll get it framed in a couple of months.’ With the dedicated store card for the
frameshop, they can get it
framed now, and pay over
time,” she says. A variety
of flexible financing options
include 6, 12, 18, and 24
months to pay without interest. Natalie Leary, relationship manager, GE Capital
Luxury, adds that the dedi-
quick credit decisions help a
retail store to improve its
cash flow. GE Capital funds
the merchant within 48 hours
for the sale, net of processing fees. GE Capital then
services the loan to the consumer. Merchant Support is
available from 8 a.m. until
2 a.m. EST to support merchants all over the United
States. She adds that the
amounts charged by customers do not have to be
particularly large. She says
it is advantageous for smaller
purchases, too.
For the gallery and frameshop, GE Capital’s extended
financing can provide:
• Ability to offer customers
a variety of flexible financing options, including 6,
12, 18, and 24 months to
pay without interest.
• Lower cost options compared to traditional credit
cards.
• Customers have an exclu-
•
•
•
•
•
sive line of credit to the
participating frameshop.
One solution for bank
card and private label
processing.
Designed to be simple,
fast, and easy: The frameshop receives credit decisions almost instantly.
Funding deposited directly
into the frameshop’s bank
account within 48 hours.
A superior alternative to
in-house financing.
No cost to set up.
The financing program
includes, at no charge:
• Merchant and account
holder support.
• Protection against credit
fraud.
• Training on all aspects of
the program.
• Credit approvals customized for the art and framing
industry.
• Point-of-Purchase materials.
• Internet reporting.
• ‘Meet the Sale’ technology that provides the credit
lines needed to close the
sale.
There are no monthly
maintenance fees, volume
requirements, or application
requirements. Merchants can
cancel the program at any
time without penalty.
To help get its message
out to the art and framing
industry, GE Capital is taking
booth space at the West
Coast Art & Frame Expo in
Las Vegas, January 20–22,
at the Paris Las Vegas Hotel
& Casino. Regina Leadem will
also be hosting a seminar on
the financing program.
For more on GE Capital’s
luxury financing program, visit
www.gogecapital.com or call
(866) 210-1646.
ART WORLD NEWS
NOV13-Framing article page 1_Layout 1 11/25/13 1:47 PM Page 1
TRU VUE ANNOUNCES
FINALISTS IN ITS 2ND
ANNUAL FRAMING
COMPETITION
MCCOOK, IL—Tru Vue
announces the finalists for the
Second Annual Tru Vue
Framing Competition: Sarah
Beckett of SB Framing
Gallery, Milwaukee, WI;
Myrna Dow of High Desert
Frameworks!, Bend, OR;
Kosal Eang of Framed by
Kosal, Monroe, CT; and
Donna Erwin of Columbia
River Gallery, Troutdale, OR.
All four finalists’ work will be
showcased at the Tru Vue
booth (#605) at the West
Coast Art & Frame Expo. The
awards are Best In Show
Judges’ Choice Award, Best
In Show Attendees’ Choice
Award, and Facebook Fans’
Choice Award. WCAF Expo
attendees can vote for the
finalists and also be entered
for a chance to win one of the
12 raffle prizes. Visit Tru
Vue’s Facebook page to see
the finalists’ work and get updates at: www.facebook.com/
TruVueGlazing, or call (800)
621-8339.
UNIVERSAL ARQUATI
WEBSITE LAUNCHES
SANTA CLARITA, CA—
Universal Arquati launches
a new website designed to
provide user-friendly experience at: www.universal
arquati.com. A new “wish list”
feature allows customers to
save their favorites and e-mail
them to family and friends.
The new zooming tool enhances the viewing of moulding and can be used by
simply hovering the mouse
over the product. The site
also introduces an improved
search tool to help filter and
navigate through all of Universal Arquati’s products. Call
(800) 668-3627 for details, or:
www.universalarquati.com.
PAGE 30
FRAMING: WAYS TO GENERATE BUSINESS
by Sarah Seamark
Custom framers are finding
innovative ways to bring in
more customers and show
them the benefits of having
their artwork framed uniquely. From the high end to
the lower end, they are finding ways to generate more
business in a still challenged
marketplace.
Through word-of-mouth
referrals, Brentano’s in the
SoHo district of Manhattan
has gained recognition as a
framer of choice among the
younger, highly successful
set who want fine framing
for their acquisitions of
Modern Masters. Likewise,
Marty Smith, owner of Middleton Art & Framing in Middleton, WI, says, “I have a
lot of younger, professional
customers, and they think
nothing of spending $1,000
for a frame. I also have affluent middle class customers
in their late 40s, early 50s,
who continue to frame at a
high level. They spend $800
and don’t bat an eye. These
customers have been framing for some time and want
to preserve everything for
the long term. Framing is
about preserving, and you
have to spend a little more
to do that.”
At the same time, Matt
Puchalski, owner of Masterpiece Framing in Bloomingdale, IL, has seen an increase at his business for
no frills, less expensive
framing. In addition to his
brick-and-mortar store, he
has a website: www.basic
blackframe.com that is dedicated to getting market
share from the likes of
Michaels and other framing
chains. In business 10
years, Mr. Puchalski says,
“We heard a request over
and over in our first five
years from people wanting a
simple black frame—not
super high-end—just to get
art on the wall: poster art,
family photos, or reproductions from a digital file. And
that was my reason for
launching the website, to
offer three simple black profiles and either foamcore
backing or nothing at all,
acrylic glazing, and no mat.”
The average ticket is $75.
The website generates a lot
seum Glass, but I have seen
an increase in the lower end
framing.”
Matt Puchalski, an artist in
his own right, says the framing industry has been very
kind to him “and I am able to
have a good living.” He went
to school for fine art, and as
a way to support himself,
went into the framing business. Just this past month,
Mr. Puchalski went from
renting a 2,200-square-foot
Brentano’s Inc. located in New York’s SoHo district.
of corporate business, he
says, and sales have remained steady.
Meanwhile, his brick-andmortar store attracts residential traffic. The demographic of the average customer is female, in her 50s
or 60s who is a homeowner.
The average income in the
area served by Masterpiece
Framing is $80,000. “We
bring in people who might go
to Michaels, but we do more
complex jobs such as
shadow boxes for framing
three dimensional objects
like a sports jersey.”
Overall, he says, “We still
have an upper echelon of
higher end customers that
want suede mats and Mu-
space in a strip mall that did
not offer good visibility, to
purchasing a 3,000-squarefoot space on a main road
with great exposure. His
monthly mortgage check is
similar to his rent check. In
the long term, he says, if a
framer can afford to purchase their premises it’s a
good way to go.
Elida Scola, owner of Galleria Scola in Oakland, CA,
in business 30 years, says
she has not seen much
change in the price of custom framing “because we
never did discount.” She
says her business is going
really well, “better than ever.
I think that is because I try to
ART WORLD NEWS
FOTIOU FRAMES ENTERS
AUSTRALIAN MARKET,
PARTNERING WITH
EVOLUTION FRAMING
WOODBRIDGE, ONTARIO—
Fotiou Frames is expanding
its market reach to Australia
though a new partnership with
distributor Evolution Framing Supplies in New South
Wales. Led by
Ash E. Harmis, Evolution is
stocking selections from the
Fotiou line adding accessibility to a range of moulding
styles previously unavailable
in Australia.
Carlos Rodriguez, Executive
Vice President for Fotiou
Frames, says, “We are very
happy to welcome Evolution
Framing Supplies as our
newest distribution partner.
By developing this partnership, Fotiou products will
be readily accessible to
the fine art, décor, and other
markets for framed products
throughout Australia, an
exciting new territory for us.”
For more information, call
Fotiou Frames at (800) 6688420 or go to the website:
www.fotiou.com.
DECOR MOULDING &
SUPPLY AND SOUTHERN
MOULDING’S NEW SALES
REP FOR ATLANTA AREA
HAUPPAUGE, NY—Decor
Moulding & Supply and
Southern Moulding have
announced the appointment
of Debbie Hammond to the
role of sales representative
for all of the metro Atlanta
area. Ms. Hammond brings
a retail and wholesale
background to her new
position. Contact her directly
at (770) 422-3949, extension
156; or via e-mail:
dhammond@decormoulding.
com. To reach Decor, phone
(800) 937-1055 or go to:
www.decormoulding.com.
PAGE 32
FRAMING
network—it’s at the top of
my list along with passion
and commitment.” As we
concluded the interview, Ms.
Scola was off to a Rotary
Club meeting. “That is one
organization I would highly
recommend. It helps me indirectly in that it broadens my
horizon and allows me to see
what is going on in business
worldwide.” She also has got
many customers through Rotary. “Many people who
leave the club, don’t leave
me as a framer,” she says.
then often when they
come in to pick it up, they
bring something else in.”
An average ticket price
at Galleria Scola is $350.
An indicator she uses to
see how business is going
is to count the number of
closed corner frames she
sells per month. “It used
to be two or three, and
now it is about six.” She
only sells a closed corner
frame about 5% of the
time, but with every sale
she raises the consciousness of her clients to the
difference between moulding in length and closed
corners. She also walks
them through conservation framing materials, including rag mat and Tru
Vue’s Conservation Clear
and Museum Glass. “We
sell one of those two, or
Optium Acrylic. My goal
To augment her networkErin McGroarty, chief framer at
Middleton Art & Framing, Miding efforts, Ms. Scola has
dleton, WI, designed this frame,
drastically increased her someasuring 40 by 75 inches, for a
cial media efforts, and has a
large painting. The wood mouldblog through her website.
ing is Larson-Juhl’s Marais II in
The number one driver of
black, and the fillet is Roma’s La
clients, she finds, is Yelp.
Contessa in Raven Black.
“People go to Yelp and see
me listed,
and read my
sive. I’m hoping the price will
reviews
come down.”
which are
very good. I
Marc Fattahi, also an
have
a
artist as well as owner of
c o u p o n
Fattahi’s Frame & Art Gallery
where they
in Stamford, CT, finds many
pay $40 for
people no longer frame, but
$100
of
buy readimade frames from
framing. But
chain stores. “We rarely see
I get some
people now who have been
money back
on vacation, bought a print,
for
each
and want it framed. But
coupon, so
high-end framing still exthe discount
ists.” He also finds that coris not as
porate business is starting
s t e e p .
to move a little. “I don’t see
Young afflu- “A New Day I” by Matt Puchalski, artist and
$300 framing jobs much any
ents from owner of Masterpiece Framing, Bloomingdale,
more,” he says, “but I do
Oakland are IL. The giclée on canvas, edition of 95 with a
see $1,200, $1,500, and
finding us 32- by 32-inch image, sells for $975, (www.
even $2,000 now. These are
t h r o u g h mattsart.com). The mouldings are from
people making good money,
Yelp, and we Larson-Juhl. From the outer edge, they are:
mostly working in the city,
c o n v e r t Hudson, gold; Ascot, medium brown; Rubens,
with an average age of 35
them—and red; and the fillet is Academie, gold.
to 50. Their wives come in
they
pay
(to the shop) because they
more for framing the next would be to sell more acrylic are remodeling their homes,
time. What we do is make because it can’t break and they are buying quality
their first frame very quickly, which is so important with pieces. We used to produce
(when the customer has original paintings, but it is
framing on their mind) and substantially more expenART WORLD NEWS
NOV13-Frame Design page 1_Layout 1 11/25/13 1:46 PM Page 1
DETAILS OF A FRAME DESIGN
FRAMING A MIXED MEDIA COLLAGE
by Greg Perkins
Prior to getting into the details of framing mixed media,
let’s define what it is. It is
simply the practice of combining two or more different
types of art in one piece.
If an artist chooses to mix
photography and encaustic,
the results would vary
greatly from one who combines printmaking and watercolor or acrylic painting
and drawing.
word of caution is to avoid
framing that looks too basic
as it can bring down the perceived value of the art. A
great piece of art can come
off looking inexpensive
while a lesser piece of art
can end up looking dynamic
due to the right framing.
Design #2
There would be differences in the way mixed
media art should be framed,
depending on both the substrate and the media.
Design #1
Frame Design 2.
This design is still streamlined and neutral, but has
added interest to keep it
fresh for the client who purchases it and will be looking
at it every day.
Frame Design 1.
This could be a good look
for a gallery show or for the
client who has a contemporary or minimal decor. A
PAGE 34
Upgrading the frame design can also increase the
perceived value of the art. In
this case, the softer mat colors and a grayer frame color
help to make the design
less stark and distracting.
Design #3
to make up for what isn’t
there. Something needs to
balance
with
the
visual
weight of the
art. This frame
is also more traditional in style.
Light mats
are far more
common than
dark mats, but
sometimes a
darker color
will add some
drama
and
contrast.
Although the
Imagine if this
art looks conwere distemporary, the
played on a
components
medium to
used to create
dark color
it have more of
wall, the
an old world
mat would Frame Design 3.
look. This frame
blend
to
could also help
the wall so the lighter col- the art look more at home in
ors in the artwork would a traditional decor.
stand out. Another interesting twist with this deAs with other types of art,
sign is the use of a silver works on paper or with deliframe. Gold or bronze cate finishes are typically
may seem more natural framed with a glass or
with the warm color acrylic covering to protect it.
scheme, but silver is a Works on canvas or wood
great neutral.
panels can be under a glazing material, but don’t have
to be. When a mat border is
Design #4
used, glass or acrylic should
This debe used, too. As you
sign is the
can see, with all of
most different
these differences, it
of the three
would require a book
because
to share all the ways
there are no
this type of art can be
mats.
This
framed. So, for this
treatment is
article, I focused on
more like you
this one piece of art.
may see on a
painting on
The artwork feacanvas. Since
tured here is a combithere is not a
nation of photography,
mat border,
the frame has Frame Design 4.
ART WORLD NEWS
NOV13-Frame Design page 2_Layout 1 11/25/13 1:01 PM Page 1
DETAILS OF A FRAME DESIGN
FRAMING MIXED MEDIA
paper collage, and assemblage, with drips of amber
shellac.
The front of the art is
completely protected with
a clear acrylic glaze so it
doesn’t require glass.
Personally, I like the look
of this piece with mats and
glass since the background
is paper and the calligraphy
shown in the photo was
tive acrylic coating, it is possible to frame it more like
a canvas.
If you are framing art to satisfy a
client, pay attention to their taste
so it appeals to them and helps make
them a loyal customer.
originally created on paper.
However, due to the protec-
The point here is that
nearly any piece of art can
be framed more than one
way. It’s important to make
the art looks its best, but if
you are framing it to satisfy
a client, pay attention to
their taste so it appeals to
them and helps make them
a loyal customer.
Greg Perkins is Customer
Programs Manager for
Larson-Juhl. He may be
reached via e-mail at: Greg_
[email protected].
GUERRILLA MARKETING FOR ARTISTS: NEW BOOK BY BARNEY DAVEY
Just as guerrillas never fight artists using the advice
wars, but concentrate on within its pages to achieve
winning chosen
major career goals
skirmishes,
by completing small
Guerrilla Markettasks broken down
ing for Artists
by long-range projteaches artists
ect planning. Using
how to break
this method, artists
down ambitious
can get more things
goals into small
done, which creates
incremental
a sense of accomsteps. The 184- Barney Davey.
plishment, removes
page softcover
the stress of being
book by industry veteran overwhelmed, and can motiBarney Davey of Scottsdale, vate them to do more. The
AZ, is designed to help book is written specifically
for independent artists, advising them on the most effective ways to sell direct to
collectors and capitalize on
new opportunities. The Internet, social media, and digital
technology provide artists
the ability to create their own
affordable and effective marketing programs, and Mr.
Davey explains how.
INDUSTRY WEBSITES
website varies, and of the
people that we spoke with,
range from $1,500 to $8,000.
Monthly maintenance ranges
from $90 to $600. These
monthly fees can include
secure hosting, traffic statistics, e-mail accounts, and
shopping cart options.
more and more information,
including additional works
in the gallery beyond just
the gallery artists, such as
the secondary market,”
Mr. Gross says. “We’ve always maintained that we
would have an article on
the exhibitions taking place,
as well as comprehensive
artist bios. It’s important for
PAGE 36
us to keep a sense of continuity between the website,
quarterly e-mailed newsletters, e-blasts, and advertisements. This helps to present
a consistent branding of
the business and the website plays a big role in
this. Our site is an ongoing
record of what we are doing
and how the business is
progressing.”
The cost of building a
Since 1988, through his
books, blogs, workshops,
and consulting, Barney Davey
has helped numerous inde-
Ms. Hoye’s website, built
by industry expert Ken Baur
three years ago, is updated
at least a few times a week
pendent visual artists improve their art careers. He is
the author of four books on
art marketing. Guerrilla Marketing for Artists is available
through the author’s website: www.barneydavey.com,
through Amazon.com, including a Kindle version, and
through other online book
retailers. It sells for $24.95
in print and $9.99 in Kindle
format. To reach Barney
Davey, e-mail: barney @barneydavey.com or call him at
(602) 499-7500.
by an employee. “We chose
to hire Ken because of his
expertise in the industry, and
knew that he would create a
site that is easily managed
in-house. This allows us to
control what, and when, updates are made.”
Rules that apply to the display of art and framing in the
showroom, should also apply
ART WORLD NEWS
NOV13-NewFram-pg1_Layout 1 11/25/13 2:30 PM Page 1
NEW FRAMING PRODUCTS
Larson-Juhl’s Simpatico Collection
The Alberta Collection from Omega
Larson Juhl, located in Norcross,
GA, introduces the
Simpatico collection of moulding
designs in a variety of styles. Simpatico is available
in four small profiles and five earth
tone finishes: black,
brown rust, silver,
dark silver, and antique silver. The
collection can easily be mixed and
matched and is
PEFC
certified.
For further information, call (800) 221-4123 or visit the
company’s website located at: www.larsonjuhl.com.
Omega Moulding, Bellport,
NY, presents
Alberta, a collection of nine
rustic
barnwood-style
mouldings featuring
the
weathered look
of
reclaimed
wood. The collection is also
made of FSC
Certified
woods. For further information, telephone (800) 289-6634 or go to the
company’s website located at: www.omegamoulding.com.
Crescent Presents Gossamer Silks
MaxEssentials Woodtone Series
Max Moulding in Los
Angeles introduces
the
Max
Essentials
Woodtone
Series of
moulding offering
a
blend
of
functional
design and
popular furniture finishes that is
appropriate
for a wide range of framing applications. The Series features eight profiles in the finishes espresso and textured
walnut. Phone (800) 282-9966 for more details, or visit:
www.maxmoulding.com.
PAGE 38
Crescent Cardboard Company, Wheeling, IL, adds the Gossamer Silks matboard collection to its Crescent Select
fabric matboard line, featuring five colors: coffee, raffia,
glacier grey, peppercorn, and dusty plum. Three of the
colors: coffee, raffia, and peppercorn are also available in
oversize (40 by 60 inches). For more details, telephone
(800) 323-1055 or visit: www.crescentpro.com.
ART WORLD NEWS
NOV13-NewFram-pg2_Layout 1 11/25/13 2:32 PM Page 1
Framerica’s Textured Collection
Flatlands by Decor
Framerica,
Ya p h a n k ,
NY, has expanded its
Te x t u r e d
Collection
to include
Montauk
Oyster and
Montauk
Sand. The
collection
features
wood tones
ranging
from whitewashed
woods to weather beaten darks. Montauk Oyster and Montauk Sand are available in profiles from 5/8 to 3 inches
wide. For more information, call (800) 372-6422 or visit the
website at: www.framerica.com.
Decor Moulding,
Hauppauge,
NY, and Southern Moulding,
Kennesaw, GA,
present Flatlands by Decor.
A polystyrene
line of flat rustic
mouldings,
available in nine
styles in 1 1/2-,
2-, and 2 3/4inch widths and
a rabbet height
of 9/16. For
more details,
call (800) 9371055, or go to:
w w w. d e c o r
moulding.com.
Presto’s Minis IV Collection Debuts
Presto
Frame
&
Moulding, Bethel, CT,
introduces the Minis
IV Collection featuring
a delicate profile with
finishes from warm
gold with red highlights to silver with
gentle antiquing and
leaf lines. The collection has 1/2-inch rabbets to provide ample
depth. For further information, call (800)
431-1622 or visit the
website located at: www.
prestoframe.com.
ART WORLD NEWS
Ten Plus Inc. Presents Floater
Ten
Plus
Inc. Santa
Fe Springs,
CA, presents
the
new Floater
profile that
is 3 3/4
inches wide
and 1 3/4
inches high.
Colors available include brown, silver, bronze, and gold. For
further information, telephone (888) 944-8899 or go to the
company’s website located at: www.tenplusframes.com.
PAGE 39
NOV13-ACC page 1_Layout 1 11/25/13 12:00 PM Page 1
ART & BUSINESS
ACC ENFORCEMENT EFFORTS PAY OFF: MORE TO DO
The Art Copyright Coalition
(ACC) is reporting positive
results after their third consecutive trip to the Canton
Fair and Jinhan Fair in
Guangzhou, China. Three
publishers made the recent
trip: John Chester of Wild
Apple Graphics, Lonnie
Lemco of World Art Group,
and Nick Roe of Rosenstiel’s. They saw approximately 15 Chinese exhibitors
with infringing product relating to their three companies,
down from well over 40 just
one year ago.
More importantly, the
number of products with infringing work had diminished
substantially. Again, that
was product relating to the
three companies present.
“It is a relief to see that our
efforts are having a positive
effect,” says John Chester,
ACC president. “When we
started these trips we had
no idea whether they would
work, but we felt like we had
to do something.”
But he adds that it is imperative that publishing and
licensing companies send
their own representatives
on these missions to stamp
out copyright infringement.
In an interview with Art
World News, he said,
“There is enough challenge
keeping an eye out for your
own images. We saw a lot
of work that was familiar, but
we didn’t know for certain
whose it was. There was
PAGE 40
more than we identified for
sure, but it needs the peo-
was familiar, although we
didn’t know whose it was—
The more people that participate, the more it becomes
a cultural thing—that they
(counterfeiters) know they
are not going to get away
with it.”
ple there from that company
to recognize it. It is such a
visual challenge. Chances
and I invited them to come
on the trips with us so they
can see what is going on.
The ACC uses a combination of dialogue, confrontation, public embarrassment, educational brochures,
and most recently, their developing relationship with
trade show management
in its war on infringement.
“At first we came in with
guns blazing,” says Lonnie
Lemco of World Art Group.
“We made a lot of noise
and it got attention. We’re
able to have more constructive interactions now that
most of the exhibitors are
faster to cooperate.”
Three open edition print publishers went to the Jinhan Fair
in China in October to confront any exhibitors that were
presenting infringing product. They are, from left, Nick Roe
of Rosenstiel’s, John Chester of Wild Apple, and Lonnie
Lemco of World Art Group.
are, I missed some copies
of Wild Apple’s images.”
To encourage more publishers to participate, Mr.
Chester wrote a letter to
some 45 individuals from
about 35 companies, accompanied by the ACC
press release from this recent trip. “I said I saw there
have been improvements,
but we did see artwork that
The more people that get involved, the more it is going
to help everybody, in my
opinion.
“I could be sort of selfish
at this point. I am getting
them off Wild Apple’s
back—so I could say, ‘I am
fine.’ But we are trying to go
for the bigger concept of reducing copyright theft for
the benefit of the industry.
On their second trip in
April 2013, a group member
filed the extensive paperwork to “prove” copyright
ownership to show management, who forced a belligerent infringer to physically
remove product from the
show. The combination of
official use of power, the
consistent presence of the
art publishers, and the cultural anxiety caused by losing “face” in public may be
contributing to a growing acceptance of the copyright
concept at these shows.
“We’re not so naïve to
think that just because they
ART WORLD NEWS
NOV13-ACC page 2_Layout 1 11/25/13 12:02 PM Page 1
ART & BUSINESS
ACC ENFORCEMENT
aren’t using our artwork at
the show, they won’t offer it
at the factory or on their
websites,” said Nick Roe
of Rosenstiel’s. “It takes
constant vigilance, both on
our part and through a
worldwide network of customers, artists, competitors, and retailers. That’s
where we get a lot of counterfeit leads, and they know
we’re serious about following up. After all, our customers are paying us for the
artwork—they don’t want
somebody else getting the
artwork for free.”
Just this past September,
John Chester and Lonnie
Lemco went to the China
Art & Frame Expo (Cafexpo)
in Yiwu, China, where
Monique Van den Hurk of
the open edition print
publishing company Kunstanstalten May AG of Germany was exhibiting. In his
blog, Johnny Blogger, Mr.
Chester says, “Having been
there about eight years
ago, I was expecting a ton
of copyright problems. So
I’m happy to report that it
was not nearly as bad as
expected.”
There were, however, a
couple of exceptions, and
one company in particular
where its business model
appeared to be based on
copying. Mr. Chester told
AWN, that after talking to
the show organizer and
“complaining loudly,” it has
PAGE 42
been agreed one offending
exhibitor will be kicked
out of the show. “The proof
will be in the actuality, although they seemed to be
sincere.”
To augment their efforts
against copyright infringement, the ACC is considering hiring legal services
within China. On their most
recent trip, the ACC members talked to a lawyer in
Guangzhou and walked the
fair with him, where he got
some results.
As Mr. Chester points
out, the ACC is based on a
legal concept. Joshua Kauf-
that this is something we
have largely solved, but we
have made significant progress in one year which is
pretty exciting.”
As he concludes in his
blog, “‘A journey of 1,000
miles begins with a single
step.’ We’re way past that
first step, with many more
to go.”
About the ACC
The Art Copyright Coalition strives to be the voice
of the visual arts community, partnering with industry
leaders in worldwide efforts
to combat counterfeiting.
As Chinese philosopher Laozi said,
‘A journey of 1,000 miles begins with a
single step,’ We’re way past that first
step, with many more to go.
–John Chester, ACC President
man, a leading attorney in
art, copyright, and licensing
law, and partner in the law
firm of Venable LLP, has
been involved with the ACC
since its inception and is its
go-to advisor. Mr. Chester
credits Mr. Kaufman with
being very helpful to the
cause over a long, sustained period of time. “But
it is harder for him to pursue
cases inside China.”
Following John Chester’s
two trips to China in two
months, he says, “I don’t
want to give the impression
We are a united group of
the world’s largest and most
well-known art publishers,
working together to combat
the illegal copying of our
artists works by manufacturers around the world.
Working together we take
action against infringers, raise
awareness of the issues
at tradeshows, educate retailers who may be unknowingly supporting copyright
infringers, as well as
lobby on behalf of our
members and the visual arts
community at large on the
Hill and with the U.S. Copyright Office.
The ACC is committed to
taking every action possible
to protect art and creativity
and to respond to its members’ concerns.
New ACC
Website
A sleek new website has
been designed for the ACC
pro bono by industry veteran Anita Petersen. She
and her husband Jens operate Technica Systems, a
company that specializes in
managing and maximizing
IT services for small- and
medium-sized businesses
(www.thinktechnica.com).
The Petersens also operate
Scarlet, a boutique design
house in Vancouver’s Lower
Mainland working with notfor-profits and businesses
developing creative branding, print, and Web solutions
(www.thinkscarlet.com).
ACC Meeting at
WCAF Expo
A meeting of the ACC will
take place at the West
Coast Art & Frame Expo
that runs January 20–22 at
the Paris Las Vegas Hotel &
Casino. At press time, the
day and time were yet to be
established.
For further information on
the Art Copyright Coalition,
visit the website located at:
www.artcopyright.net.
ART WORLD NEWS
NOV13-noe-pg1_Layout 1 11/25/13 2:36 PM Page 1
WHAT’S HOT IN OPEN EDITIONS
Breaking Through
“Breaking Through” by Assaf
Frank measures 36 by 24 inches
and retails for $42. Phone Canadian Art Prints, Richmond, British
Columbia, at (800) 663-1166, or:
www.canadianartprints.com.
World of Tea
“World of Tea” by Clara Wells measures 20 by 27 inches and retails for $38.
Telephone Rosenstiel’s, London, in the
U.S. at (480) 305-0714 for further information, or go to the website located at:
www.felixr.com.
Here are the
best selling prints
from the month of
October
Vibrant
Birchwood I
“Vibrant Birchwood
I” by Walt Johnson
measures 8 by 20
inches and retails
for $10. Call Sundance Graphics, Orlando, FL, at (800)
617-5532 or: www.
sundancegraphics
.com.
BNT-715-718
Paul Brent’s “BNT-715-718” measures 12 by 12 inches and retails for
$10. Call Gango Editions, Portland,
OR, at (800) 852-3662 for more information, or go to the website located
at: www.gangoeditions.com.
Dans Mon Jardin
A Late Autumn Morning
“A Late Autumn
Morning” by Horner
measures 48 by 20
inches and retails for
$50. For more information,
telephone
Image
Conscious,
San Francisco, at
(800) 532-2333, or visit the website located at: www.imageconscious.com.
PAGE 44
“Dans Mon Jardin” by Stefania Ferri measures 36 by 24 inches and retails for $27. For
more information, telephone Wild Apple,
Woodstock, VT, at (800) 756-8359, or visit
the website located at: www.wildapple.com.
ART WORLD NEWS
NOV13-noe-pg2_Layout 1 11/25/13 2:38 PM Page 1
Antique Map Western
Hemisphere
“Antique Map Western Hemisphere” by Mauro Cardoza measures 12 by 12 inches and retails for
$14. For more information, telephone Haddad’s Fine Arts, Anaheim, CA, at (800) 942-3323,
www.haddadsfinearts.com.
Here are the
best selling prints
from the month of
October
Aeronautic Blueprint I
Jewel Plumes II
“Jewel Plumes II” by J.P. Prior measures
24 by 36 inches and retails for $44. For
more details, phone Winn Devon Art
Group Inc., Richmond, British Columbia,
at (800) 663-1166, or visit the website
at: www.winndevon.com.
“Aeronautic
Blueprint I” by
Vision Studio is
an open edition
measuring 18
by 29 inches
($65). Phone
World
Art
Group in Richmond, VA, at
(804) 213-0600
or visit the
website: www.
theworldart
group.com.
United States of America
Sheer Taupe and Blue
J.P. Clive’s “Sheer Taupe and Blue” measures 18 by 26 inches and retails for $28.
Telephone Poems Art Publishing, Salt
Lake City, Utah, at (888) 447-6367 or go
to: www.poemsart.com.
New York 22
“New York 22” by
photographer James
Blakeway measures
40 by 13 1/2 inches
and retails for $30. For further information, phone Blakeway Worldwide
Panoramas Inc., Minnetonka, MN, at (800) 334-7266 or go to the company’s website located at: www.panoramas.com.
ART WORLD NEWS
“United States of America” by Mollie B.
measures 36 by 24 inches and retails for
$32. For further information, telephone
Penny Lane Publishing, New Carlisle, Ohio,
at (800) 273-5263 or go to the company’s
website at: www.pennylanepublishing.com.
PAGE 45
NOV13-Calendar - horiz_Layout 1 11/25/13 12:16 PM Page 1
CALENDAR
November 21–24: The
17th annual Boston International Fine Art Show at the
Cyclorama, Boston. Produced by Fusco & Four/
Ventures LLC. Visit: www.
fineartboston.com or call
(617) 363-0405.
December 2–8: Scope
Miami Beach, Scope Pavilion, 1000 Ocean Drive,
Miami Beach, FL. Visit:
www.scope-art.com or call
(212) 268-1522.
December 3–8: Red Dot
Art Fair, Wynwood Arts District, 3011 NE 1st Avenue
at NE 31st Street, Miami.
Visit: www.reddotfair.com
or call (917) 273-8621.
PAGE 46
December 4–8: Spectrum Miami, Spectrum
Miami Tent, 3011 NE lst
Ave. at NE 31st St., Miami.
Produced by Redwood Media
Group. Contact Eric Smith,
e-mail: [email protected],
(216) 225-0962, or Rick Barnett: [email protected],
(831) 747-0112 or go to:
www.spectrum-miami.com.
December 4–8: Art Miami,
Context, and Aqua Art Miami,
Art Miami Pavilion, Wynwood
Arts District, Midtown, Miami.
Visit the website: www.artmiami.com, (305) 518-8573.
December 5–8: Art Basel
Miami Beach, Miami Beach
Convention Center, Miami
Beach, FL. For details, visit:
www.artbasel.com.
December 5–8: PULSE
Miami, The Ice Palace, 1400
North Miami Ave., Miami.
Visit: www.pulse-art.com or
call (212) 255-2327.
January 17–20: Miami International Art Fair, downtown Miami aboard Seafair.
Produced by IFAE. Visit:
www.mia-artfair.com or call
(239) 949-5411.
January 19–22: PPFA
(Professional Picture Framers Association) Annual
Convention, Paris Hotel, Las
Vegas. For more information,
visit: www.pmai.org/ppfa.
January 20–22: West
Coast Art & Frame Expo,
Paris Las Vegas Hotel &
Casino. (National Conference
schedule of workshops and
seminars begins January 19.)
For more information, visit:
www.wcafshow.com or call
(800) 969-7176.
January 23–27: Art Palm
Beach, Palm Beach County
Convention Center, Palm
Beach, FL. Produced by IFAE.
Visit: www.artpalmbeach
.com, (239) 949-5411.
January 26–30: Las
Vegas Market, World Market Center, Las Vegas. Visit:
www.lasvegasmarket.com or
call (866) 229-3574.
ART WORLD NEWS
HalfPageStacked_Layout 1 11/25/13 2:59 PM Page 1
ART WORLD NEWS
PAGE 47
TECHNOLOGY
INDUSTRY WEBSITES
for the website. Rotating
stock to keep the store
looking fresh, should be
evident on the website. As
an extension of the showroom, it helps shape a
customer’s perspective and
idea of the quality of the
business.
Art collectors look to the
gallery’s website as part of
their research before making an educated purchase.
Providing website visitors
the information that they’re
looking for will help encourage them to gain confidence, come in, and buy. It
is also a way of keeping the
customer involved in the
artist’s career after a purchase has been made.
“I’m always amazed by
the number of clients that
tell me how much time
they have spent on our
website before ever coming
into our gallery,” Mr. Sonnen says. “That’s why I
believe the website has to
be a good experience as
it acts as the first salesperson they come into contact
with. It has to be easy
to navigate, constantly kept
up-to-date, and visually
stunning.”
For Mr. Raines, the most
current display of inventory
holds presidence. “Content
Management was built into
our site long before the
term existed—then referred
to as Administration ConPAGE 48
trol. This is important to
not only help keep our
website current and not
stale, but also to facilitate
rapid response to inventory
product changes, as well as
deletions. Because we also
sell online, we are keenly
aware that most phone inquiries are not due to security concerns, but people
wondering if the item is still
in stock—meaning our competition and other business’
important for SEO, or ranking high in search engine
results. Social media does
not generally add to SEO
placement. A high SEO
ranking will allow a business
to stand out among its competition.
and simplicity of the site,”
Mr. Gross says. “Some
sites may have all the bells
and whistles and are really
fun, like an amusement
park, but that is not what
we want to present to our
customer base.”
Mr. Geary says that
getting people to keep visiting a website is the ideal
situation. “We post our
newsletter on the website
Ms. Hoye of Calhoun
Beach Framing & Art Gallery
agrees. “I think what sets
us apart is our creative
frame design and how we
don’t think of framing as
just sticking four pieces
of wood around a picture.
Other frameshop websites
that I have seen are just
a page or two of ‘signage’
with one or two examples
of framed pieces. This is
a missed opportunity. We
make sure that our site
really shows people what
are capable of creating. Our
hope is that customers will
also see how we love
what we do and how we
feel about the shop itself.
We make sure that our site
really shows people what we
are capable of creating. Our hope
is that customers will also see
how we love what we do and how
we feel about the shop itself.
–Pamela Hoye,
Calhoun Beach
Framing & Art Gallery
websites, in general, are not
kept up-to-date.”
Mr. Sonnen agrees. “Inventory control is critical,” he
says. “We can add and update the site at a moment’s
notice, and don’t have to wait
for a webmaster to have the
time to eventually get to what
we need done.”
Mr. Raines’ website has
incorporated Larson-Juhl’s
Artaissance program, allowing for an expanded art offering for customers.
Websites and blogs are
and include new artists,
what’s happening at the
gallery, and always mention
the services that we provide. Once at the site, people can see the portfolio
of the featured artist and
see the updated virtual
walk-through. All of these
aspects will hopefully keep
them on the site longer.”
Since every gallery and
frameshop is its own
unique brand, the website
should represent the same
aesthetic. “We’ve received
many compliments over the
years about the elegance
“I do know that a fair
amount of customers have
come into the shop and
had artwork framed after
they have visited our site.
We always track how
people have heard about
us, as it’s an important
part of our marketing,” Ms.
Hoye concludes. “To me,
that is what it’s all
about—getting customers
to come in, fall in love
with something, and making
the sale!”
Koleen Kaffan is Managing
Editor of Art World News.
ART WORLD NEWS
NOV13-OE_Layout 1 11/25/13 3:07 PM Page 1
OPEN EDITION PRINTS
SunDance Graphics
"The Sea"
by
Andi Metz
Image Size: 12” x 12”
$10
E-MAIL:
[email protected]
www.sdgraphics.com
9580 Delegates Dr.
Orlando, FL 32837
407.240.1091
www.sundancegraphics.com
Image
Conscious
“Sweet Surprise”
by
Christie
Image Size:
24" x 36"
800.532.2333
www.imageconscious.com
Editions
Limited
“No Place to Fall”
by William Vanscoy
Image size:
18” x 18”
Retail price:
$20
800.228.0928
www.editionslimited.com
E-MAIL: [email protected]
4090 Halleck Street, Emeryville, CA 94608
Gango Editions
www.gangoeditions.com
Image Size:
48” x 24”
2187 NW Reed St., Portland, OR 97210-2104
ART WORLD NEWS
“Sense
Memory”
by
Hollingsworth
Image Size:
36” x 24”
800.532.2333
Haddad’s
Fine Arts Inc.
“Casa
Blanc II”
by
Jeni Lee
800.852.3662
Image Conscious
“Repose”
by E. Jarvis
Image Size:
26” x 26”
Also available as
a custom size giclée.
800.942.3323
Fax: 714.996.4153
www.haddadsfinearts.com
3855 E. Mira Loma Ave., Anaheim, CA 92806
PAGE 49
NOV13-NewArt-pg1_Layout 1 11/25/13 2:27 PM Page 1
NEW ART
Breaking From Chaotic Skies
Lyrical Fine Art, Hauppauge, NY, presents “Breaking From
Chaotic Skies” by Tim Gagnon as an acrylic on canvas
measuring 48 by 30 inches, retailing for $3,120. For further
information, phone (631) 787-8585 or visit the company’s
website located at: www.lyricalfineart.com.
Les Genêts au Pied de la Montagne
Elisabeth Estivalet’s “Les Genêts au Pied de la Montagne”
is an oil on canvas measuring 18 by 15 inches, retailing for
$3,400. For more information, e-mail the artist at her studio
in Provence, France, at: [email protected] or visit the
website located at: www.estivaletart.com.
Kyoto Ginkaku-ji, Japan
Drifters
Arnot Galleries, New York, introduces Guy Dessapt’s
“Kyoto Ginkaku-ji, Japan,” an oil on canvas measuring 30
by 24 inches. Price available upon request. For more details, call (212) 245-8287 or go to: www.arnotgallery.com.
Dreamworld Art, Montara, CA, introduces “Drifters” by
Robert Bissell as a giclée on canvas, available in three
sizes: 48 by 36 inches in an edition of 75 ($2,400), 40 by 30
inches in an edition of 150 ($1,800), and 20 by 15 inches in
an edition of 250 ($695). For more details, call (650) 4559932 or go to the website at: www.dreamworldart.com.
PAGE 50
ART WORLD NEWS
FRAMING BUSINESS
FRAMING
150 frames a week, now it
is five to 10, but 90% are
high end with finished corners, metal and gold leaf.”
Mr. Fattahi says he can’t remember when he last
framed a child’s art piece.
There are so many framing
websites where people can
go, he notes. “If I didn’t have
art to sell, I couldn’t survive
on the framing,” he says.
And in order to sell the art,
he finds he needs to put it in
a very high end frame, such
as the 22-karat white gold
leaf frame, shown at right,
housing his own painting,
“Far Away in My Mind.”
Joseph Brentano of
Brentano’s in Manhattan,
with 33 years in the industry, says his average price
for custom framing is about
$1,500. His clientele used
to be the older generation,
but now he sees less and
less of them. His audience
today is the younger demographic who can afford to have
something framed properly.
And he does not hesitate
to upsell, offering Museum
Glass or Optium Acrylic.
“The glass does add to the
bottom line. And you have
to lead by example, so 95%
of what we display in
Brentano’s is framed with
Optium Museum Acrylic,
and I leave one framed with
ordinary glass so the customer sees the difference.
We do use glasss, as well,
PAGE 52
on smaller pieces, but we
recommend acrylic because
it won’t shatter—most museums use acrylic.” Many
of his clients are collectors
of Warhol, Haring, Lichtenstein, Basquiat, and other
Modern Masters. “They
see it as a financial investment. I try to tell them the
is framed. Entrepreneur
magazine has also published an article on one of
Mr. Brentano’s clients. But,
he continues, “The best advertisement is word-ofmouth, doing a great job,
and standing behind it, and
then people tell their
friends.”
Marc Fattahi of Fattahi’s Frame & Art Gallery in Stamford, CT,
finds that high-end framing helps sell art. This oil painting by
Fattahi,“Far Away in My Mind,” measuring 72 by 24 inches,
sells for $12,000. It is housed in a float frame made of 22karat white gold leaf moulding. The frame’s retail price is
$2,500 and the wholesale price, $800.
opposite, but they have advisors who tell them to put
their money in Blue Chip art.”
In addition to word-ofmouth, Brentano’s has received some high profile
publicity over the years,
which also helps bring in
customers. Last year, they
were mentioned in the Robb
Report in an article on one
of their clients who has a
vast collection of music
memorabilia, some of which
Marty Smith of Middleton
Art & Framing says those
that are spending more on
framing are often intending
to keep it for a very long
time. He rationalizes that
you could change your living
room furniture much more
often than a frame “because you buy the frame
you like and live with it for
ever. Some people say they
want lower quality framing
and they will live with it, but
others pay an appropriate
amount for conservationgrade materials because
they are in it for the long
haul.”
Mr. Smith says business
is going well, and that he
was up 48% last year, and is
up 52% this year already.
He attributes much of the
success to continuing to
build his customer base,
particularly repeat customers. He advertises with
a coupon in a circular that
goes to 50,000 local households. He supports several
charitable
organizations
through Middleton Art &
Framing, and has done a little TV advertising.
“We are very big players
in Groupon, and were one
of the first in the area. We
have a lot of people coming
in through Groupon and we
try to sell them what they
like. But we do educate
them. They could buy a
frame at Target for $50, and
we tell them about custommade frames, and explain
that that is what you are
paying for.” He says about
40% come back.
Mr. Smith employs two
full-time and two part-time
framers, “and nothing gets
out of here with a nick on it.
You have to have very high
standards.” He takes photos of the customer with
their frame and puts it on
Facebook, as well as on the
website. “You need all that.
You can’t have a successful
business unless you have
repeat customers.”
ART WORLD NEWS
NOV13-Classifieds_Layout 1 11/25/13 3:05 PM Page 1
CLASSIFIEDS
SERVICES
Established high-end Art Gallery
and Custom Framing Shop
in affluent Short Hills, NJ
FOR SALE.
The business has approximately
1,400 square feet of gallery space
and 1,400 square feet of framing
workshop and storage.
Complete turnkey operation for an
art gallery and frame shop.
Highly visible location.
All framing equipment included,
or can be purchased separately.
Lease transferable.
Serious inquiries only.
Contact: [email protected]
PROFIT WITH BOOKS
Sales of custom published art books nurture relationships with new clients,
or given as a gift, deepen collectors’ passion for your artists.
Art Books Sell Art!
CLASSIFIED ADVERTISING WORKS!
Phone 203.854.8566 or send an e-mail to: [email protected]
to learn more about Art World News’ custom book publishing programs.
Advertising in ART WORLD NEWS
is a constant reminder of who you are,
what you do and how you can be reached.
Phone (203) 854-8566
ART WORLD NEWS
BIGResults
Small Ad
Classified Advertising Works
To learn more about
affordable advertising
rates in
Art World News
call John Haffey at
203.854.8566
or e-mail:
[email protected]
PAGE 53
NOV13-index_Layout 1 11/25/13 3:50 PM Page 1
ADVERTISERS
COMPANY LISTING
PHONE
PAGE
Arnot Galleries ..................................................................56
COMPANY LISTING
PHONE
PAGE
Max Moulding ..................................................................13
www.arnotgallery.com
www.maxmoulding.com
212.245.8287
800.282.9966
Artexpo New York ............................................................37
Park West Gallery ..............................................................21
www.artexponewyork.com
www.parkwestgallery.com
216.225.0962
800.521.9654
Blakeway Worldwide Panoramas Inc. ..................................43
Parrot Digigraphic Ltd. ..................................................8, 53
www.panoramas.com
www.parrotcolor.com
800.334.7266
877.727.7682
CJR Fine Arts ..............................................................11, 17
P. Buckley Moss Galleries Ltd. ............................................4, 5
www.cjrfinearts.com
www.pbuckleymoss.com
561.333.9472
800.430.1320
Decor Moulding & Supply ..................................................35
Penny Lane Fine Art & Licensing ..........................................47
www.decormoulding.com
www.pennylanepublishing.com
800.937.1055
800.273.5263
Digital Technology Group ..................................................51
Radiant Art Studios ............................................................23
www.dtgweb.com
www.radiantartstudios.com
800.681.0024
978.571.2121
Editions Limited..................................................................49
Robert Finale Editions ........................................................46
www.editionslimited.com
www.robertfinaleeditions.com
800.228.0928
770.345.8691
Eric Christensen Fine Art & Editions ........................................9
Sun Dance Graphics ..........................................................49
www.ericchristensenart.com
www.sundancegraphics.com
408.445.1314
407.240.1091
Framerica ....................................................................1, 27
The Thomas Kinkade Company............................................21
www.framerica.com
www.thomaskinkadecompany.com
800.372.6422
800.366.3733
Gango Editions..................................................................49
Top Dogs by Chris Collins ..................................................19
www.gangoeditions.com
www.lyricalfineart.com
800.852.3662
631.787.8585
GE Capital........................................................................47
Tru Vue ............................................................................31
www.gogecapital.com/luxury
www.tru-vue.com
866.209.4457
800.621.8339
Haddad’s Fine Arts Inc. ......................................................49
Universal Arquati Moulding ................................................33
www.haddadsfinearts.com
www.universalarquati.com
800.942.3323
800.668.3627
Image Conscious ..............................................................49
Wall Moulding & Associates ..............................................29
www.wallmoulding.com
800.532.2333
800.880.9315
Larson-Juhl ......................................................................2, 3
West Coast Art & Frame Expo ............................................25
www.larsonjuhl.com
www.wcafshow.com
800.438.5031
800.969.7176
Lyrical Fine Art.....................................................................6
Wild Apple ......................................................................41
www.lyricalfineart.com
www.wildapple.com
631.787.8585
802.457.3003
Magical Thinking Art ..........................................................15
World Art Group ..............................................................55
www.magicalthinkingart.com
www.theworldartgroup.com
305.938.2861
804.213.0600
Art World News, (ISSN 1525 1772) Volume XVIII, Number 10, is published 10 times a year by Wellspring Communications, Inc.,
143 Rowayton Ave., Rowayton, CT 06853. (Phone 203.854.8566) (Fax 203.854.8569). Single copy price $10.
Send address changes to: Art World News, P.O. Box 129, Rowayton, CT 06853.
PAGE 54
ART WORLD NEWS
Arnot-OCT13 copy_Layout 1 11/11/13 12:16 PM Page 1
Season’s Greetings from Arnot Gallery
Guy Dessapt
‘The Christmas Guests’
20x24”
Exclusive Representatives for Guy Dessapt in the USA
Dealers of Fine Original Oil Paintings for Five Generations
ARNOT GALLERIES, SINCE 1863
HERBERT ARNOT, INC.
250 West 57th Street, 10th Floor, New York, NY 10107
Phone: 212-245-8287 • 'After Hours' phone number: 917-570-7910
E-mail inquiries: [email protected]
www.arnotgallery.com

November/December, 2013

Transcription

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