2015 Media Kit - Classifieds

2015
Media Kit
Military Newspapers
2015 Media Kit
Military Newspaper The Globe
VOLUME 76, EDITION
SERVING CAMP LEJEUNE
WINNER OF THE 2013 THOMAS
AND SURROUNDING AREAS
49
GLOBE
SINCE 1944
ISM
EXCELLENCE IN JOURNAL
JEFFERSON AWARD FOR
Canine handlers
train for the
unforeseen | 7A
sergeant
24th MEU first female
major | 3A
25, 2014
THURSDAY, DECEMBER
LOBE.COM
WWW.CAMPLEJEUNEG
20
Z
CPL. JUSTIN RODRIGUE
Affairs Office, MCB
Consolidated Public MCAS New River
Camp Lejeune and
family and friends
Spending time with your Around this time,
GLOBE.COM
holiday season is vital.
WWW.LEJEUNE
during the
moment to reflect on the
you may want to take a
ents our service
many challenges and accomplishm2014.
during
members have experienced
of The Globe is
This “Year in Review” edition in uniform, past
women
and
men
all
a tribute to
milestones achieved
and present, and their many
throughout the year.
of the Marine Raiders
From the reincarnation
receiving the Medal of
name, to Cpl. Carpenter
in Afghanistan, The
Honor for his heroic actions
A YEAR
14
coverage of events in the
Globe has brought you
are important to MaMarine Corps’ history that
rines, sailors and their families.is a collection of artiThis edition of The Globe
nts throughout
cles written by combat corresponde
aboard the base. It serves
the world and our staff
look back at 2014 in this
as a chance for readers to
served. It also serves
homage to those who have to those who have
as an occasion to pay respects the defense of the
in
sacrifice
ultimate
the
made
United States of America.
to express our deepThe Globe staff would like
continue to support our
est gratitude to those who to bringing you more
publication and look forward to our community in
of the news that is important
2015.
VOLUME 76, EDITION 26
GL BE
The
IN REVIEW
PUBLISHED SEPT. 11
d’
Walking Dea
dant ‘Theup
Comman
rs
IN JOURNALISM
colo
FOR EXCELLENCE
AWARD
their
roll JEFFERSON
WINNER OF THE 2013 THOMAS
Dun ford becomes 36th
PUBLISHED OCT. 23
SERVING CAMP LEJEUNE AND SURROUNDING
AREAS SINCE 1944
LARAMIE
LANCE CPL. SULLIVAN
CPL. DYLAN BOWYER
II Marine Expeditionary
Defense Media Activity
Passing
Gen. James F. Amos, the
the
35th Commandant of
Marine Corps, relinquished
command of the Marine
F.
Corps to Gen. Joseph
MaDunford, Jr., Oct. 17 at
,
.MARINES.MIL
rine Barracks WashingtonWWW.LEJEUNE
Force
Regiment, 2nd Marine
First Battalion, 9th Marine “The Walking Dead” in
nickname
earned the
commanding
in
Division,
6th Marines Welcomes new
?A
of casualties it sustained
| high
?????????
for the
Vietnam
than 50
| 4Anumber
officer
fighting of the war. More
2nd CEB
honors fallen
Marines | 3D
some of the toughest
“The Walking Dead” ended
years later, the time of the Marine Corps Base Camp
during a ceremony aboard
THURSDAY, JULY 17, 2014
Lejeune, Aug. 29.
ated the battalion’s storied
The ceremony commemor
War II and the Vietnam
legacy dating back to World of thousands who served
District of Columbia.
by the sacrifices
built
started
and
War,
ceremony
The
es
in the unit.
with musical performanc
of something bigger than
“These Marines are part
nt’s
from “The Commanda
Corey Collier, the command-a
is
themselves,” said Lt. Col.
Marines. “The battalion
Own,” The United States
the
ing officer of 1st Bn., 9th
reputation that’s built upon
Bowyer
Marine Drum & Bugle Corps
Photo by Cpl. Dylan
living entity with its own
passes the
and “The President’s Own,”
aspeople who served in it.”
dant of the Marine Corps,
ely 230 Marines remained
and
approximat
command
only
United States Marine Band. Gen. James F. Amos, the 35th Comman
of
While
many
Jr., during the change
the time of the ceremony,
The ceremonial companies colors to Gen. Joseph F. Dunford, Marine Barracks Washington, D.C, Oct. 17.
signed to the battalion at
ensure the formato
at
participated
seniormarched
as
ceremony
t
nt retiremen
of its former members
of the Barracks
passed the duties
Marines. Veterans of “The
and subseque than 44 years of military service, Amos has now become the 36th
tion was filled the Battalion’s
Storm,
onto the parade deck
who
After more
Desert
War,
Dunford,
to
Vietnam
Marine Corps
Walking Dead” from the
fixed their bayonets.
ranking officer of the
also attended the ceremony. Marines)
Marine Corps.
wars
the
were
of
current
dant
Dunford
and
and
Comman
Amos
included
with (1st Bn., 9th
the flight of the event
“I told the Marines being
and aviator, he crossed
then called to their positions
of Defense
Collier, a native of Gallatin,
The billets such as company se- deck to fly for the Marines. the Secretary
that
means something,” said
on the parade deck.
veterans here reinforces
Secretary of
regimental commander,
Tennessee. “Having the
for a
II Marine Chuck Hagel,
were only with the unit
nt He served as the
battle colors were passed
Mabus, prepoint. Even the ones who
highnior aide to the commanda
com- the Navy Ray
years later, that it was a
and
nt Expeditionary Force
from Amos to Dunford
vious commandants
year or two recognize, 50 be the same for the Marines
of and assistant commanda
will
manding general, assistant
signifying the passing
leaders from all
light in their lives, and it
ty. of the Marine Corps.
nt of the Marine military
commanda
and
command and responsibili
Dunbranches
Joe
today.”
U.S. military
“I got to know
commanders as the battaland served as the 35th
“My focus in the coming
Collier stood with former unit received a standing
well the last 20 Corps
allied nations.
quite
ford
the
Marine
of
the
and
care
of
nt
take
review
as
ion marched in
De- Commanda
years will be to
“This morning I’m not
past and present and their
months,” Secretary of
nt
ovation from “Dead Walkers” rolled the colors one last
“I Corps for four years.
our Marines and their famiproud to be the commanda
and
fense Chuck Hagel said.
“(Amos’) lasting legacy
families. He then saluted
lies, and to ensure our Corps
to wear the
his wise
Maj. Irvin Howard.
Corps’ as I am simply
ry have come to rely on
time with the battalion Sgt.
of will be the Marine
remains an expeditiona
a United States Majust a matter of time before
judgment—The President
“It’s bittersweet, but it’s
firmly rooted, cloth of
said
“I can
force of readiness our nation
trusts his new traditions
activate the unit again,”
that rine,” Dunford said.
said the United States
they unfurl the colors and will be telling their Marines
leaving behind a Corps
has come to expect,”
they
this, in large part, is
judgment.”
Collier. “The next time,
ever before,” say all of
than
stronger
before them to carry the
our
is
of
came
44
Dunford.
due to the leadership
Amos is retiring after
they owe it to those who
talking
they say that, they’ll be
Dunford received his comtwo said Hagel.
35th commandant.”
name with pride. When
years of service across
are right here.”
Some of the attendants
mission as an infantry officer
as a naval
about the Marines who
to branches. Starting
in 1977, a career leading
–of the–
Cor ps
es conduct
24th MEU’s Maritime Raid Force Marin
Realistic Urban Training
eives nation’s
MARSOC Marine recoration for valor
second highest dec
PUBLISHED JUNE 19
under fire and led the com“Today we same terrain
for the mission” said Clark.
mandos in an assault.
man.”
of bravery,
are here to honor such a
Gifford, in his final act
wounded
Photo by Cpl. Devin Nichols
Gifford, was mortally
an insurgent firing from
chief with Spe- eliminated climbed atop the building
Seizure exercise during Realistic
while assigned as a team
a window, prepares to board
ship in the Visit, Board, Search, and
a
Com- Raid
West,
and
Force
Task Force
Raid Force, a unit sourced from
Maritime
Unit’s
Operations
insurgents were firing
cial
which
Expeditionary
was
from
Marine
Gifford
The 24th
are primarily conducted by the Maritime
Force Afghani-Va., July 13. grenade
VBSS operations
Task
training exercise for the
Special
Gunnery Sgt. Jonathan
down the chimney.
Joint
Langley-Eustis,
binedat
Base
Joint
Cross,
dropped a
RUT is the first major pre-deployment
Training
Navy
Urban
Operations.
Enduring
until
Interdiction
Operation
enemy
Maritime
of
of
the
posthumously awarded the
purpose
support
the
engage
in
for
to
Battalion,
the stan,
byReconnaissance
He continued
2nd
this year.
later
the highest decoration bestowed second inFreedom.
for their deployment
he fell mortally wounded.
and
24th MEU preparation
comNavy
the
Afghan
core
of
the
t
advising
Departmen
Gifford was
Gifford continued to uphold
valor, during a
highest decoration for
during an operation in Badghis values of the Marine Corps until the very
aboard Marine mandos
July 29, 2012,
countless lives.
ceremony at Stone Bay
province, Afghanistan,
end, and his actions saved
June 17.
this fight
three commandos beCorps Base Camp Lejeune,
“Gifford’s actions during
the assistant when he observed
the
Gen. John M. Paxton Jr.,
extraordinary and they turned
Corps, and come wounded.
ITALY hes- were this ambush, ultimately saving
award cites, “Without
commandant of the Marine
SIGONELLA,
Gifford’s
AIR STATION
NAVAL
commandall-terrain vehi- tide of
soldiers
Maj. Gen. Mark A. Clark,
itation he mounted an
lives of his fellow Marines,
Forces
the
Corps
exposed
of
Marine
Sullivan Laramie
800 meters
s,” Paxton said
ing general, U.S.
Photo by Lance Cpl.
spoke cle and crossed
with and Afghan commando
Special Operations Command,
(center left), the sergeant
performed first aid and,
ceremony.
ground,
the
during
presented
the
Sgt. Maj. Irvin Howard
then
, 2nd
to the serduring the ceremony and
9th Marine Regiment
of another Marine, moved a
“We are forever indebted
and children. the help
major of 1st Battalion,
meters to
and
gave
hundred
(Gifford)
Col. Corey Collier (center
several
the award to Gifford’s wife
those casualties
vice and leadership
Marine Division, and Lt.
ing officer, roll
“Acts of extraordinary heroism, that protected landing zone for medical evac- continues to give through all those he
the battalion command one final time
acts
are
right),
to
gallantry,
s
continue
colors
of conspicuou
those who
or demand- uation.”
and case the battalion’s ion ceremony aboard
s were has touched, and
cs
cannot be planned, ordered
Realizing other commandowound- serve, with the traits and characteristi
willing- STENGER
andJAMES
during the unit’s deactivat Lejeune, Aug. 29.
being
con1ST LT.
ed. They are acts given fully
under heavy gun fire and
from (Gifford’s) tutelage,”
Marine Corps Base Camp
regard to themCorps Forces
ammunition, and garnered
gathered
ly by a person without U.S. Marine
Gifford
ed,
Paxton.
to
manAfrica
cluded
for theand
Europe
Marine, ran back across the
selves; they are acts done
their right and with another
their left, and the man to Marines and sailors
Special-Purpose
from
Marine Air-Ground Task
Force Africa 14 completed
a partnership exercise in
Gabon, recently.
The team of 15 Marines and sailors trained
with their Gabonese counterparts from the Agence
Nationale des Parcs Nationaux and the Gabonese
military and Gendarmerie
to demonstrate tactics that
could then be applied to
combat all types of illicit
activities, to include narcotics trafficking.
The Americans and Gabonese focused on marksmanship, combat life saver
and casualty evacuation,
tactical site exploitations,
Photo by 1st Lt. James F. Stenger
mission planning, basic inhandling with
fantry skills, and patrolling
Task Force Africa 14, discusses detainee
Special-Purpose Marine Air-Ground
tactics.
Gabonese counterparts from the
Cpl. Michael Kennedy, a Marine with
Marines and sailors trained with their
tactics that could then be
At the conclusion of members of a task force in Gabon, recently. A team of 15
military and Gendarmerie to demonstrate
the engagement, the Gabo- Agence Nationale des Parcs Nationaux and the Gabonese
narcotics trafficking.
nese students completed applied to combat all types of illicit activities, to include
Force various African countries.
Task
Air-Ground
the
me
patrol
to
ing, it was clear
an eight hour-long
re- This iteration is manned by
and casualty force hoped to take away
were very inter- Africa 14 is the most
base exercise, including exploitation
sailors from
from the partnership ex- Gabonese
cent rotation of Marines Marines and
a comprehensive mission evacuation procedures.
joining to- ested in any training that
to arrive at Na- 3rd Battalion, 8th Marine
1st Lt. Nicholas Bender, ercise and then
would enable them to better and sailors
brief with follow on oppermanently
team leader, gether with them to formuStation Sigonella, Regiment,
prevent and counter illegal val Air
erations in the jungle, and the assistant
Corps
Marines re- late a training plan.
Italy, for theater security based out of Marine
an assault on a simulated was one of the
him, activity in their country.”
to
According
missions in Base Camp Lejeune.
finding what
Special-Purpose Marine cooperation
enemy camp with follow sponsible for
we started the train“when
task
Gabonese
the
exactly
on detainee handling, site
CPL. DONOVAN LEE
U.S. Marine Corps Forces
Operations Command
•Weekly publication serving Camp Lejeune
•25,000 Circulation
•Published every Thursday
•Space and material deadlines: 11 a.m. on the Thursday
prior to the publication date. Inserts need to be reserved
the week prior to publication date.
Special
Marines, sailors partner with task force in Gabon
ROTOVUE
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serving New River Air Station
NEWSPAPER
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Camp Lejeune and New River Air Station located in
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•The editorial content of The Globe is furnished by the
Marine’s own journalists, ensuring credibility.
•The Globe was awarded “Best Marine Corps Newspaper”
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•The Globe was awarded The Thomas Jefferson in 2014.
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•Despite deployments, military consumers are important to
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READERSHIP
•More than 179,000 military active duty, family members, civilian workers and civilians live in
Onslow County.*
•77% of the population of Onslow County has ties to the military.
•25,000 weekly publications of The Globe are distributed to all base housing units and at
more than on base and off base locations.
•Weekly pickup rates for The Globe average from 73% to 76%.
•Fact: Some military families have more money to spend than ever before. Marines are givien
separation pay, hazardous pay, sea pay and tax free income which is not subject to federal
tax deductions when they are put in harm’s way and are away from their families. Amounts
vary, but can be $1,000 a month or more in additional income for each month they are
serving in other parts of the world.
Population
2015 Media Kit
MCB Camp LeJeune Quarterly Area Population Report
as of September 30, 2014
Family Members of Active Duty Personnel
Total
In MCB Government Quarters....................................................................................................................... 0
In MCB Privatized Housing..................................................................................................................... 9,605
Family Members Living Off-base......................................................................................................... 36,586
Total Family Members............................................................................................................... 46,191
Retiree Population
Total
Retired Federal in MCB Area................................................................................................................. 11,460
Retired Family Members in MCB Area.................................................................................................. 18,311
Total Retired Poplutation..........................................................................................................29,771
Civil Service Employees
Total
Civil Service MCB Full-Time Permanent..................................................................................................1,887
Total MCB Civilian Employees
1,906
Reserve/Guard Population
Total
Reserve/Guard in Area............................................................................................................................7,899
Reserve/Guard Family Members in Area............................................................................................... 8,342
Total Reserve Population.......................................................................................................... 16,241
Civil Service Employees
Civil Service MCB Full-Time Temporary.......................................................................................................11
Civil Service MCB Part-Time Permanent....................................................................................................... 1
Civil Service MCB Part-Time Temporary....................................................................................................... 6
Civil Service MCB Intermittent....................................................................................................................... 1
Field Medical Training BN Civilians/PSD Civilians........................................................................................17
Naval Hospital........................................................................................................................................... 625
DECA........................................................................................................................................................... 87
Naval Dental................................................................................................................................................ 46
EACO............................................................................................................................................................ 9
DOD Schools............................................................................................................................................ 587
Total Tenant Civilian Employees
1,520
Total Civilian Service Employees...............................................................................................3,426
Total Civilian Employees NAFI....................................................................................................2,520
TECOM............................................................................................................................................ 149
Total Civilians Employed On MCB.............................................................................................5,946
Total Active Duty.......................................................................................................................39,365
Total Military (Active, Retired, Family Members, Civilian Employees)..................................137,514
Source: Quarterly Camp Lejeune Population Status Report
Data published quarterly by MCB Camp Lejeune Training Management Resources Division
Onslow County Planning & Development Department 10/21/14
Demographic
2015 Media Kit
CRAVEN
JONES
DUPLIN
CARTERET
ONSLOW
PENDER
NEW
HANOVER
77%
of the Onslow County
Population is Active
Duty or some other
military affiliation
Total population affiliated to military in and around Camp Lejeune
Active Duty = 39,365
Retired Military = 29,771
Civilian Employees = 1,906
Reserve/Guard = 16,241
The North Carolina Department of commerce estimates the
military contributes more than $23 billion to the state’s gross
domestic product. Nowhere is this more evident than the area
surrounding Camp LeJeune, where nearly 40,000 Marines and
Sailors are stationed. The Bureau of Economic Analysis estimates
67% of all incomes in Onslow County are earned from military or
federal civilian jobs.
Source: Quarterly Camp Lejeune Population Status Report
Data published quarterly by MCB Camp Lejeune Training Management Resources Division
Onslow County Planning & Development Department 10/21/14
About US
2015 Media Kit
Take the first step in reaching a target audience traditionally difficult to reach with mass media - the military!
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to serving those who serve. Located in the heart of
Jacksonville, N.C., we are proud to publish the official
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and New River Marine Corps Air Station. We are
pleased to be in a military market, where the majority of
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or base civilian workforce. This unique market benefits
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Reach this important audience through a wide range of
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VOLUME
SERVING CAMP LEJEUNE
WINNER OF THE 2013 THOMAS
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76, EDITION 49
AND SURROUNDING AREAS
SINCE 1944
EXCELLENCE IN JOURNALISM
VOLUME 76, EDITION 26
WWW.LEJEUNEGLOBE.COM
Canine handlers
for the
train
The
unforeseen | 7A
GL BE
14
sergeant
24th MEU first female
major | 3A
THURSDAY, DECEMBER
E.COM
WWW.CAMPLEJEUNEGLOB
20
A YEAR
25, 2014
coverage of events in the
Globe has brought you
are important to MaMarine Corps’ history that
AREAS SINCE 1944
SERVING CAMP LEJEUNE AND SURROUNDING
rines, sailors and their families.is a collection of artiThis edition of The Globe
throughout
by combat correspondents It serves
family and friends cles written
AWARD FOR EXCELLENCE IN JOURNALISM
Spending time with your Around this time, the world and our staff aboard the base. in this
WINNER OF THE 2013 THOMAS JEFFERSON
2014
is vital.
for readers to look back at
during the holiday season
moment to reflect on the as a chance those who have served. It also serves
you may want to take a
our service homage to
to those who have
many challenges and accomplishments
as an occasion to pay respects the defense of the
during 2014.
sacrifice in
members have experienced
of The Globe is made the ultimate
This “Year in Review” edition in uniform, past United States of America.
2nd CEB
women
to express our deepcommanding
a tribute to all men and
The Globe staff would like
6th Marines Welcomes new
| ?A
milestones achieved
?????????
continue to support our
honors fallen
and present, and their many
officer | 4A
est gratitude to those who to bringing you more
Marines | 3D
and look forward
throughout the year.
of the Marine Raiders publication
to our community in
From the reincarnation
Medal of of the news that is important
the
receiving
name, to Cpl. Carpenter
THURSDAY, JULY 17, 2014
in Afghanistan, The 2015.
Honor for his heroic actions
CPL. JUSTIN RODRIGUEZ Office, MCB
Public Affairs
Consolidated
MCAS New River
Camp Lejeune and
IN REVIEW
WWW.LEJEUNE.MARINES.MIL
PUBLISHED SEPT. 11
Walking Dead’
Commandant ‘The
colors
roll up their
Dunford becomes 36th 24th MEU’s Maritime
Raid Force Marines conduct
Realistic Urban Training
Passing
PUBLISHED OCT. 23
LANCE CPL. SULLIVAN
CPL. DYLAN BOWYER
II Marine Expeditionary
Defense Media Activity
LARAMIE
Force
Regiment, 2nd Marine
First Battalion, 9th Marine “The Walking Dead” in
Gen. James F. Amos, the
in
Division, earned the nickname
the
of casualties it sustained
35th Commandant of
Vietnam for the high number of the war. More than 50
Marine Corps, relinquished
some of the toughest fighting Walking Dead” ended
“The
command of the Marine
years later, the time of the Marine Corps Base Camp
F.
Corps to Gen. Joseph
during a ceremony aboard
MaLejeune, Aug. 29.
Dunford, Jr., Oct. 17 at
the battalion’s storied
The ceremony commemorated II and the Vietnam
rine Barracks Washington,
War
legacy dating back to World of thousands who served
District of Columbia.
War, and built by the sacrifices
The ceremony started
in the unit.
with musical performances
of something bigger than
“These Marines are part
from “The Commandant’s
Corey Collier, the command-a
is
themselves,” said Lt. Col.
Marines. “The battalion
Own,” The United States
ing officer of 1st Bn., 9th
that’s built upon the
reputation
Bowyer
own
Marine Drum & Bugle Corps
Photo by Cpl. Dylan
living entity with its
passes the
and “The President’s Own,”
people who served in it.”
of the Marine Corps,
230 Marines remained asUnited States Marine Band. Gen. James F. Amos, the 35th Commandant the change of command and
While only approximately
many
Jr., during
the time of the ceremony,
The ceremonial companies colors to Gen. Joseph F. Dunford, Marine Barracks Washington, D.C, Oct. 17.
signed to the battalion at
to ensure the formaat
of its former members participated
of the Barracks marched subsequent retirement ceremony service, Amos passed the duties as senior“The
Marines. Veterans of
the 36th
and
of military
tion was filled the Battalion’s
onto the parade deck
who has now become
After more than 44 years
Vietnam War, Desert Storm,
Marine Corps to Dunford,
Walking Dead” from the
fixed their bayonets.
ranking officer of the
the ceremony.
Marine Corps.
and current wars also attended
Amos and Dunford were Commandant of the
included
with (1st Bn., 9th Marines)
the flight of the event
“I told the Marines being
and aviator, he crossed
then called to their positions
of Defense
Collier, a native of Gallatin,
The billets such as company se- deck to fly for the Marines. the Secretary
that
means something,” said
of
on the parade deck.
veterans here reinforces
Chuck Hagel, Secretary
regimental commander,
Tennessee. “Having the
for a
He served as the II Marine
were only with the unit
battle colors were passed
Mabus, prepoint. Even the ones who
highnior aide to the commandant
com- the Navy Ray
years later, that it was a
and
Expeditionary Force
from Amos to Dunford
year or two recognize, 50 be the same for the Marines
of and assistant commandant manding general, assistant vious commandants
will
all
signifying the passing
light in their lives, and it
military leaders from
of the Marine Corps.
commandant of the Marine
command and responsibility.
branches and
today.”
“I got to know Joe Duncommanders as the battalas the 35th U.S. military
“My focus in the coming
Collier stood with former unit received a standing
last 20 Corps and served
the
of ford quite well the
the Marine allied nations.
as
ion marched in review and past and present and their
De- Commandant of
years will be to take care
“This morning I’m not
months,” Secretary of
ovation from “Dead Walkers” rolled the colors one last
“I Corps for four years.
our Marines and their famiproud to be the commandant
and
fense Chuck Hagel said.
“(Amos’) lasting legacy
families. He then saluted
lies, and to ensure our Corps
wise
to wear the
Maj. Irvin Howard.
have come to rely on his
Corps’ as I am simply
time with the battalion Sgt.
of will be the Marine
remains an expeditionary
a United States Majust a matter of time before
judgment—The President
“It’s bittersweet, but it’s
firmly rooted, cloth of
said
“I can
force of readiness our nation
trusts his new traditions
activate the unit again,”
that rine,” Dunford said.
said the United States
they unfurl the colors and will be telling their Marines
is
leaving behind a Corps
Photo by Cpl. Devin Nichols
part,
has come to expect,”
large
in
they
this,
time,
of
all
next
say
judgment.”
Collier. “The
to carry the
during Realistic
our
is stronger than ever before,”
Dunford.
who came beforeathem
Visit, Board, Search, and Seizure exercise sourced from
due to the leadership of
owe it to those
Amos is retiring after 44
ship in
they
talking
bethe
to board
preparesthey
Raid Force
say that, they’ll
Raid Force, a unit
Dunford received his comUnit’s Maritimename
two said Hagel. The 24th Marine35th
pride. When
Expeditionary
with13.
commandant.”
primarily conducted by the Maritime
years of service across
VBSS operations are
here.”
training exercise for the
Va., July
Some of the attendants
mission as an infantry officer
as a naval
the Marines who are rightOperations. RUT is the first major pre-deployment
Urban Training at Joint Base Langley-Eustis, about
to branches. Starting
the purpose of Maritime Interdiction
in 1977, a career leading
2nd Reconnaissance Battalion, for
later this year.
24th MEU in preparation for their deployment
–of the–
Corps
nation’s
NAVAL AIR STATION SIGONELLA, ITALY
MARSOC Marine receives
on for valor
second highest decorati
PUBLISHED JUNE 19
Marines, sailors partner with task force in Gabon
under fire and led the com“Today we same terrain
for the mission” said Clark.
mandos in an assault.
man.”
of bravery,
are here to honor such a
Gifford, in his final act
wounded
Special
Gifford, was mortally
an insurgent firing from
chief with Spe- eliminated climbed atop the building
while assigned as a team
Com- a window,
firing and
Task Force West,
STENGER
which insurgents were
LT. JAMESfrom
1STAfghaniGifford was cial Operations
Special Task Force
Gunnery Sgt. Jonathan
Forces
a grenade down the chimney.
Marine Corps
U.S.
dropped
Navy Cross, bined Joint
Enduring
of Operation
the enemy until
posthumously awarded the
Europe and Africa
by the stan, in support
He continued to engage
the highest decoration bestowed second Freedom.
wounded.
he fell mortally
and
com- and
sailors
the core
Marines
Department of the Navy
Gifford was advising Afghan
Gifford continued to uphold the very
valor, during a
in BadghisSpecial-Purpose
highest decoration for
during an operationfrom
the Marine Corps until
values ofTask
aboard Marine mandos
29, 2012,
lives.
JulyMarine
Air-Ground
ceremony at Stone Bay
province, Afghanistan,
and his actions saved countless fight
end,
June 17.
be- 14
completed
three commandos
Force Africa
during this
Corps Base Camp Lejeune,
“Gifford’s
the assistant when he observed
in actions they turned the
a partnership exercise
Gen. John M. Paxton Jr.,
were extraordinary and
Corps, and come wounded.
recently.
Gabon, hesultimately saving
commandant of the Marine commandGifford’s award cites, “Without
of this
Ma-ambush, Marines, soldiers
of 15
team tide
The vehimounted an all-terrain
Maj. Gen. Mark A. Clark,
of his fellow
the lives
Corps Forces itation he
trained
of exposed
Sullivan Laramie
and sailors
800 metersrines
ing general, U.S. Marine
Photo by Lance Cpl.
commandos,” Paxton said
Afghan
spoke cle and crossed
and
with
Command,
counand,
with their Gabonese the ceremony.
Special Operations
(center left), the sergeant
performed first aid
the during
Sgt. Maj. Irvin Howard
2nd
then presented ground,
moved from
the Agence
indebted to the serduring the ceremony and
9th Marine Regiment,
of another Marine,terparts
“We are
and children. the help
major of 1st Battalion,
Na-forever
meters to ades Parcs
gave and
hundred Nationale
Col. Corey Collier (center
the award to Gifford’s wife
and leadership (Gifford)
those casualties several
vice
roll
Marine Division, and Lt.
Gabonese
and the
all those he
tionauxevac“Acts of extraordinary heroism, that protected landing zone for medical
commanding officer,
continues to give through continue to
are acts
right), the battalion
Gendarmerie
and
military
colors one final time
who
of conspicuous gallantry,
those
and
touched,
or demand- uation.”
and case the battalion’s
were has
that
tactics
ceremony aboard
to demonstrate
cannot be planned, ordered
Realizing other commandos
withtothe traits and characteristics
and willingduring the unit’s deactivation
applied
conthen be serve,
couldwoundLejeune, Aug. 29.
ed. They are acts given fully
heavy gun fire and being
from (Gifford’s) tutelage,”
garnered
Marine Corps Base Camp
andtypes
regard to them- under
of illicit
combat all
gathered ammunition,
ly by a person without
cluded Paxton.
for the man to ed, Gifford Marine, ran back
naracross the
to include
activities,
selves; they are acts done
another
with
and
right
their
cotics trafficking.
their left, and the man to
The Americans and Gabonese focused on marksmanship, combat life saver
and casualty evacuation,
tactical site exploitations,
Photo by 1st Lt. James F. Stenger
mission planning, basic infantry skills, and patrolling
14, discusses detainee handling with
Marine Air-Ground Task Force Africa
counterparts from the
tactics.
Michael Kennedy, a Marine with Special-Purpose
Cpl.
sailors trained with their Gabonese
and
Marines
tactics that could then be
At the conclusion of members of a task force in Gabon, recently. A team of 15
military and Gendarmerie to demonstrate
the engagement, the Gabo- Agence Nationale des Parcs Nationaux and the Gabonese
narcotics trafficking.
nese students completed applied to combat all types of illicit activities, to include
Task Force various African countries.
ing, it was clear to me the Air-Ground
an eight hour-long patrol
re- This iteration is manned by
and casualty force hoped to take away
were very inter- Africa 14 is the most
base exercise, including exploitation
sailors from
from the partnership ex- Gabonese
cent rotation of Marines Marines and
a comprehensive mission evacuation procedures.
joining to- ested in any training that
to arrive at Na- 3rd Battalion, 8th Marine
1st Lt. Nicholas Bender, ercise and then
would enable them to better and sailors
brief with follow on oppermanently
Sigonella, Regiment,
team leader, gether with them to formuprevent and counter illegal val Air Station security based out of Marine Corps
erations in the jungle, and the assistant
Marines re- late a training plan.
Italy, for theater
an assault on a simulated was one of the
him, activity in their country.”
to
According
missions in Base Camp Lejeune.
finding what
Special-Purpose Marine cooperation
enemy camp with follow sponsible for
task “when we started the trainon detainee handling, site exactly the Gabonese
CPL. DONOVAN LEE
U.S. Marine Corps Forces
Operations Command
multimedia products. Our weekly and every other week
print publication reach a large portion of the population
at home, while our strong digital component allows
those deployed or just moving to the area to become
familiar with an advertiser’s product or services.
Our unparalleled access to the service members and
their families presents exciting and unique advertising
options to businesses and organizations throughout the
area – and beyond.
The Globe can take you where you want to go!
GLOBAL MARKETING
The Globe
publishes a weekly
newspaper.
This publication
covers a five
county radius
surrounding
Jacksonville, NC.
The military life makes global
marketing and an online presence
vital to effectively reaching the
military service memeber and
family. Fortunately, The Globe
offers a website, social media and
online advertising
providing reach
beyond traditional
print readership.
EVENTS
The Globe currently hosts
several event that can help you
brand awareness and name
recognition within this unique
military market.
Fayetteville Publishing Company
The Fayetteville Observer is the Cape Fear region’s leading
source of news and information, with a history of community
service and journalism going back nearly 200 years.
Today, more than 300,000 people connect with The
Observer every month through products and services both in
print and online, according to Scarborough Research.
The newspaper remains at the heart of the family-owned
and locally-based Fayetteville Publishing Co., but the
company continues to advance and diversify to meet the
changing needs of its customers.
Now, what does that mean? It means producing a topquality newspaper every day, for starters, while also providing
updated news and information through a growing array of
digital products, including the fayobserver.com website, social
media outlets, blogs, email alerts and more. Check out the
newspaper’s popular Facebook page, for example, which has
gained the most “likes” of any newspaper across the state.
Another example of the company’s evolution is its recent
implementation of an “All Access” subscription model. This
new plan provides readers with information in print and online
– however they want it – including on their computer, tablet or
mobile device. Subscribers also gain access to the e-edition
(an electronic replica of the printed paper) and to a digital
archive of news stories from the past 25 years.
In addition to The Observer, Fayetteville Publishing Co.
produces other publications to serve the diverse market,
including: Elite, a monthly military lifestyle magazine; Acento
Latino, a bi-weekly Spanish-language community newspaper;
The Sandspur, a community newspaper serving the Hope
Mills area; and Fort Bragg Life, a weekly publication serving
the military.
The company also provides printing services for
publications across the Southeast.
While the company continues to change and evolve, its
deep roots hold true: A commitment to service, made possible
by the staff members who work day and night, 365 days a
year, in disciplines ranging from journalism, sales, technology,
customer service, accounting, printing and much more – all
part of the team that makes Fayetteville Publishing Co. one
of Cumberland County’s largest and most enduring private
employers.
The Fayetteville Observer embraces tradition – dating
to 1816, as North Carolina’s oldest newspaper – as well as
change. It’s all part of the company’s story, which continues to
add new chapters thanks to the loyal support of its many daily
customers.
Consumers
2015 Media Kit
WHO ARE TODAY'S MILITARY CONSUMERS?
Active-duty consumers are young, family-oriented
65 years old or older, compared with 13.4% of the
and diverse. Almost half (44.6%) of active-duty family
total U.S. population. In addition, military consumers
heads are under 35 years old, compared with 15.8%
are more likely than the overall population to identify
of total U.S. shoppers. A fair number of these young
as senior couples, empty nest couples or older
consumers haven't settled down yet: 20.5% are young
bustling families. Given this group's significant
transitionals, who
representation from those at retirement age, it's not
are single or
just married
and don't
have kids.
This is also
surprising that 40%
59
significantly
more than the
%
24
of family heads
%
are currently not
employed.
live at the edge of
major metropolitan
markets
active-duty
shoppers have
families
Both active duty
and total military
consumers tend to live in
overall population,
the country. 24%
which is just 7.5%.
However, a majority
(59.5%) of active-duty
shoppers have
families. And
many of the
families are
28.2
%
have kids under
the age of six
Today’s
Military
Consumers
43.9
%
live in southern
states
percent of
active-duty
and 19.9%
of total
military
consumers identify as
"comfortable country," meaning
young - 28.2% of
they live at the edge of major
have kids under the
metropolitan markets or smaller
age of six, which is significantly more than 10.7% of
the general population.
Active-duty consumers are well represented by
different multicultural groups. Just below 40% of
these shoppers are non-Caucasian, which is more
than the 23.7% of the country's total population.
Of these, 15.1% are African-American and 7.7% are
Asian-American. Meanwhile, 17.7% of active-duty
consumers identify as Hispanic, more than the 12.3%
of all U.S. shoppers.
When we include retired military and reserve
cities. People in this segment
44
%
active-duty family
heads are under
35 years old
tend to be interested
in family, home and
outdoor activities like
fishing and boating.
In addition, 22.5% of
total military are from
small towns and rural
areas.
And the South is predominately where military
consumers call home: 40.4% of active-duty members
members to better understand the total military
and 43.9% of total military members live in southern
population in the U.S., these consumers skew older.
states. In addition, 30.8% of active-duty consumers
For all military members, 16.2% of family heads are
live in the western region of the U.S.
Consumers
2015 Media Kit
WHERE ARE THESE CONSUMERS SPENDING?
With active families and lifestyles, these
consumers are spending in different ways than the
country's general population. While grocery stores
top the list of non-military outlets where military
consumers overspend compared with the country's
total population, these shoppers also spend more at
home improvement and auto stores.
The military fosters resourcefulness in its
members, so it's no surprise that 64.2% of all military
consumers make purchases at home improvement
stores versus 51% of the general population.
Additionally, military consumers spent an average
of $408 per person at home improvement stores in
2013, compared with an average of $290 per person
for the general population.
Many of the top home improvement buys for
military consumers compared to the general
population are for outdoor projects, including lawn
and soil fertilizers and treatments, garden and patio
items, and home and outdoor weather supplies. And
to get these projects done, 53% of these consumers
are spending on hardware, compared with 40% of
the total U.S. consumers.
In a similar vein to home improvement, more
military consumers also spend at auto stores than
the general population: 14.7% versus 9%. And 60.9%
of military consumers say they've bought automotive
goods, compared with 48.8% of overall consumers.
60.9%
of military
consumers say
they’ve bought
automotive
goods
Grocery
Stores
top the list of
non-military
outlets
64.2%
of all military
consumers make
purchases
at home
improvement
stores
REACHING TODAY'S MILITARY CONSUMERS
METHODOLOGY
Military consumers have different habits than the
overall population. But retailers and manufactures can
connect with them by keeping their age, demographics
and locations in mind when marketing to these
important shoppers. In addition, military themes could
help the home improvement and automotive industries
attract these consumers.
The insights and data on military
consumers and active-duty military
in this article were derived from the
Nielsen HomeScan DeCA (Defense
Commissary Agency) database that
tracks consumer spending at military
commissaries and exchanges.
Rate Card
2015 Media Kit
National Advertising Rates
Open Inch Rate
National Net Rates
$22.83
$15.69 pci
Color Rates
Black + One Color
Full Color
$230
$355
Color rates not subject to agency or contract discounts.
Online Rates
Classified Line Rates
Per Line $3.90
(For employment, service or other types of line ads.)
Advertising Deadlines
Space and Copy Reservation
Electronic Ads
*One week prior to publication.
Thursday* 11:00am
Friday* 5:00pm
Pre-Printed Inserts
In order to efficiently process preprint advertising, reservations
and cancellations must be received at least 10 working days
prior to insertion. Prepaid shipments of preprints will be accepted
Monday through Friday, 7 a.m. to 5 p.m. The shipment must arrive
at least seven days prior to insertion. Deliveries should be sent to:
The Fayetteville Observer
Packaging Department
1011 Camden Road
Fayetteville, NC 28306-0458
910-323-4848
Mechanical Specifications
Type of Press
Type of Printing Plate
Screen Size Required
Dot Size Required
4M (.004) Min. Shadow
KBA Colora Offset Web
Offset Lithography
100 Line Screen
4M (.004) Min. Highlight
Circulation
The Globe’s 25,000 copies are printed weekly and delivered
every Thursday to more than 482 locations on Camp Lejeune,
around the Jacksonville area and to on-base housing.
Preprinted Insert Rates
SizeCPM*
Single Sheet
4 – 8 Page
12 – 16 Page
20 – 24 Page
28 – 31 Page
36 – 40 Page
*No partial runs. These rates are net and cover all
Globe clients for the 2015 calendar year.
$43
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$250/month
320 x 50 px
Available Frequency Discounts per Online Advertiser
3 Month Minimum
6 Month receives 5% Discount
12 Month receives 10% Discount
Electronic Ad Delivery
We encourage electronic ad delivery. We prefer that
electronic ads are submitted in PDF format. Black & white
ads must be submitted two hours prior to published rate
book camera-ready deadlines. Color ads will follow
published rate book color material deadlines.
File Formats Accepted:
• Adobe ACROBAT FILES
• RAW POSTSCRIPT FILES
• EPS (Encapsulated Postscript) FILES
• SWF, GIF and JPG (digital media application)
Supported Applications:
• Adobe Photoshop CS6
• Adobe Illustrator CS6
• Adobe InDesign CS6
Sending Files:
AD DELIVERY SYSTEMS WE SUPPORT:
• FTP site connection: Requires user name & password
issued by or to the customer.
• AP ADSEND: 1-800-2-ADSEND (NCFAY)
• Ad Direct: fastchannel.com
Fayetteville Observer - Parent
• Ad Transit: adtransit.com (USER: FayObs)
Internet Email:
• [email protected]
Once you decide upon a delivery system, set up a pre-test prior
to deadline for sending your ad for publication. Please call.
Electronic Ad Delivery Coordinator:
910-486-2737 (in North Carolina) or 1-800-682-3476 Ext. 737
*Rates are effective Jan. 1st, 2015. All Rates listed are Net.
General advertising policies are applicable. See Fayetteville Publishing general rate card for details.
THE GLOBE
Distribution - 25,000
Weekly Publication - Thursday
MECHANICAL INFORMATION
Broadsheet Mechanical - 6 columns x 20.25” - 121 total inches
Broadsheet Billing - 6 columns x 21” - 126 total inches
COLUMN
123456
INCHES
1.5972 3.3611 5.125 6.88898.6528 10.42
Ad Deadline - Thursday 11 a.m. 1 week before publication
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Consecutive Week
Commitment
Flexible - Open Rate
6 week
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Per Inch Rate
25,000 (D)
$20.00
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COLOR RATES
Up to Half Page
$3.50 per column inch
Half Page or Larger
Black + One Color $230
Full Color
$355
Fayetteville Publishing Company | 149 Rea St. Suite 100 | Jacksonville, NC 28546 | Tel: 910-939-0700