SMARTKIDZ Brochure

Integrity
Responsibility
Cooperation
Caring
PARTNERSHIP
2 We Are Smartkidz!
S
martkidz is an international bilingual kindergarten group owned
and managed by Quest Education. We work with educational
entrepreneurs, real estate developers, land owners and governments
to provide high quality International and Chinese blended
curriculum kindergartens to parents and children.
The
Smartkidz
team has over 20 years
of
educational
management
and
operational experience in China, and brings
internationally accredited programs, state
of the art facilities and operations, and
abundant business opportunities to our
partners.
Our number one goal at Smarktidz
Kindergartens is to provide your child with
the tools that they need to learn and grow,
advance in school and to be prepared for
the ever-changing world around us. We
will provide your child with an outstanding
learning
environment and
a caring and well trained staff that
will work one-on-one with you to build a
solid foundation for your child.
Smarktidz is so much more than a
Kindergarten facility. We are a learning
centre. We are committed to helping
children to grow and to be challenged
throughout the day with both individual
and teacher-facilitated activities, and
providing exciting and challenging learning
opportunities after hours and on weekends.
We are also committed to developing a
3
partnership
with our parents so
that we can always serve the best
interest of their child.
Each of our state-of-the-art facilities are
built to meet the needs of children from 2 to
6 years of age. Our spacious buildings and
outdoor play areas are separated by age
groups, which allow us to design specific
activities for each age group.
Should you be
in interested in learning
more about how Quest Education can
help you realise your dream in Education,
please visit www.questedu.net.
Quest Education
Quest Education develops and operates
learning institutions for both ourselves
and
others,
providing
ongoing
management and oversight for:
Quest Education
„„ Kindergartens
„„ K-12 Schools
Quest Education is an education
management company that works with
with educational entrepreneurs, real estate
developers, land owners and governments
to open schools, kindergartens and learning
centers throughout China.
„„ Elementary Schools
„„ Middle Schools
„„ High Schools
„„ Learning Centers
4 MARKET
I
f you’ve ever
thought of investing in a
kindergarten, now it is the
best time to do so, as there
is a dramatic demand for
a quality kindergartens
throughout China, because:
• The number of families where
both parents are working increased
exponentially and the need for
appropriate early childhood education
as well. Current trend shows that over
half of mothers with children under the
age of six have jobs or careers outside
their home.
• More than half of all mothers enter
the workforce within a year of a child’s
birth, and 87% of previously employed
women are back at work within 9
months.
• During tough
economic
times,
families often work longer
hours or send a second parent into
the workforce and meanwhile send
their child to kindergarten in order to
gain social connection and start their
education!
• The interest in teaching kids English
language as soon as possible increases
due to globalization trends.
• All families want the best for their
children.
• In China over the last several
years,
kindergarten
development
has expanded by 14% YOY, and the
government has noted that there are
not enough to meet the demands of
students today.
• The child development industry is
a recession-proof industry, which if it
is operated by professionals delivers a
long term revenue stream.
OPPORTUNITY 5
A Unique Brand, a Premier Business Model, and a
Strong Return on Investment
Becoming a Smartkidz Kindergarten Partner is the beginning of a journey that will change your
life and the lives of both children and families around you. You will become a part of one of the
most rewarding business opportunities possible, the early years education sector.
Smartkidz Kindergartens are supported by the International Preschool Curriculum (IPC), The
Chinese National Curriculum Framework, and a professional team who are committed to, and
invested in, your success. Our proven business model, gained through years of developing
schools, combined with our knowledge and expertise, will allow us to operate your facility as a
profitable kindergarten, with financial and intrinsic rewards naturally following as the momentum of the school evolves.
We are invested in your success and the success of the children and families we serve.
6 OPPORTUNITY
Trends
V
Growth of
Total Kindergartens
China
ivamus id nulla mi. EtiamYOY
euismod
fermentum
tortor,indignissim
Source: Ministry
Education
aliquet est semper eget. Ut elementum
leo of
justo,
mollis
tion Market is Expected to Remain
posuere turpis sollicitudin sit amet. Nulla et nisi ligula. Donec
Strong throughout
iaculis,
ante ac China.
cursus rhoncus, turpis libero consequat lectus.
The Flourishing Children’s Educa-
Total No. of Kindergartens
With such strong national trends,
the demand for quality childcare
centers continue to grow, and as
parents become more discerning
and selective, quality programs
and facilities will continue to be
in demand, with an increasing
growth sector for years to come.
Through our national growth
strategy, Smartkidz kindergartens
are poised to take advantage
of extremely positive industry
YOY Growth of Total Kindergartens Enrollment in China
Source: Ministry of Education
growth trends.
Total Kindergarten Enrollment
In our programs, children
Year
Year
Growth Market
Smartkidz Kindergartens has an extensive network of real estate experts actively researching
and developing prime locations for development. Using extensive criteria of researched and
proven demographics, these areas have been predetermined as targeted growth areas.
OPPORTUNITY 7
Smartkidz Difference
Smartkidz Kindergartens is a premier Kindergarten provider, offering our partners a unique
hybrid of international and Chinese curriculums and philosophy. Our after school programs
focus on the whole child and range from Financial I.Q. to a specialized music program.
The Smartkidz kindergarten corporate development team can assist you in all areas of
establishment and operation, from construction, development or conversion, marketing,
teacher and student recruitment, to opening and operation to ensure your facility and investment benefits from the very best that Kindergarten operation has to offer.
Smartkidz is ideally positioned to address the growing need for excellent, innovative care and early childhood education nationwide.
We offer complete package to real estate developers, educational
entrepreneurs and HNWIs to venture confidently into a challenging
and fast-expanding early childhood education market, specifically
and kindergarten. The Smartkidz advantage includes:
„„ Internationally recognized and accredited programs
„„ A proven and well-balanced bilingual curriculum supported
with leading edge teaching and learning resources
„„ Comprehensive developmental assessment method
„„ Professional teaching staff with proven teaching qualifications and abilities
„„ National and regional marketing and student recruitment network
„„ Continual teacher training and development
„„ Ongoing administrative support
„„ Long-term, strong revenue-based school management and operations
„„ Branding and PR advantages (increased positive perception of the company
image, media and public attention and employee involvement and loyalty)
„„ Highly flexible service portfolio catered individually to each client
8 OPPORTUNITY
Why Partner with Smartkidz?
S
martkidz Kindergartens offers a holistic approach to education and
character development; following the International Preschool Curriculum
combined with the Chinese National Framework, and offering a wide range
of extracurricular activities. From the support of our community at large to
the open-door nature to our parent-teacher communication and our low
student-to-teacher ratio, truly makes Smartkidz Kindergartens unique.
Striving For Excellence
Smartkidz Kindergartens are privately owned and operated institutions that bring a
sense of family values into every component of our school. We make take pride in
our mission to provide a safe, academically challenging environment that is rich in
learning opportunities for all members of our community – starting with the littlest
ones.
We strive to make each student and their parents feel at home and comfortable
while in our program. This is attained through many of our policies and beliefs, such
as our open-door policy and effective communication between teachers, management staff, and parents; focus on family-style and teacher-guided dining; and the
quality education and attention provided to every child with our low student-to-
Revenue-based Business Model
The Smartkidz model provides strong ROI with high profit margins and low fixed
overhead. Smartkidz’s standardized and cost-effective school operations are designed to facilitate long-term revenue and show strong revenue projections. In addition to this, our various after school, weekend and holiday programs and activities
also provide additional year-round income.
Starting a new business typically takes 3-4 years to break even and requires significant initial outlay. Smartkidz provides an excellent opportunity for development
without the burden of excessive capital. Becoming a Smartkidz partner is a wise decision to gain from our experience, business model, marketing network and resource
pool.
•
•
•
•
•
Lower Cost & Faster Expansion
Track record of Success
Strong Brand Image
Training Programs
Ongoing Operational Support
OPPORTUNITY 9
Internationally Recognized Curriculum
– International Preschool Curriculum
Smartkidz Kindergartens adopts the International Preschool Curriculum (IPC) for all
its kindergarten programs.
The IPC Mission
It is the mission of IPC to raise the standard in preschool education and introduce
children, parents and teachers to global perspectives with the intention of establishing cultural harmony through progressive education
A Brief History of the IPC
The IPC was founded to harmonize international early childhood education standards and provide a means by which families, teachers and community stakeholders
around the world can benefit from world class educational training, materials and
supervisory oversight. Smartkidz is a qualified operator school who has meet the
stringent accreditation criteria that is reflective of best practices.
The IPC Today
There are more than 120 authorized IPC locations on 6 continents. The IPC trains
over 500 teachers per year and regularly presents at global education conferences
on current educational matters.
10 OPPORTUNITY
Experienced Administrative & Teaching Staff
We have a very caring, highly skilled, qualified, experienced, professional, bilingual
team, who follow the International Preschool Curriculum covering the six areas of
learning and providing continuous provision in our setting. Smartkidz prides itself
on being able to recruit and retain the most talented and experienced teachers and
administrative support staff.
Smartkidz is led by a highly skilled and experienced faculty. Together, the administrators and teachers work closely to provide a rigorous, yet thoroughly enjoyable teaching environment for all students. Classes are taught in both Chinese and English by
fully qualified native speaking teachers with a minimum of 5 years teaching experi-
Bilingual Education Program
We offer a language program focusing on the Alphabet, phonic sounds, pre reading
skills and emergent reader skills. Our STEAM (Science, Technology, Engineering, Arts
and Mathematics) program is woven into our curriculum through song, stories, music
and movement, art and craft, games and activities.
We focus strongly on bilingual early learning. Language has a critical period for
learning and studies have shown that babies and children are geniuses at acquiring a
second language until they turn 7, at which time there is a systematic decline. Smartkidz ensures that your child gets a head-start in her/his linguistic abilities, tolerance
and multicultural awareness.
Ecofriendly & Energy-efficient Facilities
All Smarktidz Kindergarten is one of the only green childcare centres in China.
Every Smarktidz Kindergarten is constructed with the environment in mind by incorporating green technologies into our environments. Smarktidz Kindergarten believes
it is important for our staff to educate our children on how to become stewards of
our earth. Our staff emphasizes the green philosophy as part of our daily activities
through gardening and nature education. We are transitioning our existing centres
and constructing our new centres with equipment that allows us to capture rain water which the children use to irrigate the landscaping and vegetable gardens, along
with HEPA filtration to ensure that the air quality in the school is of the highest quality.
Along with this education concept with nature we are constantly reminded throughout our facility about recycling with our colour coded waste receptacles and posted
conserve energy notes.
OPPORTUNITY 11
Classroom
Design
The Smartkidz philosophy incorporates the
use of color, natural light, material and design
principles to create interesting spaces that
facilitate more effective communication
and collaboration. Smartkidz believes that
every space in a kindergarten should be
used for learning and that learning takes
place throughout the day not just during
class times. These environments also enable
interactions – between students, students
and teachers, and teachers and parents,
who are also welcome and feel at home on
campus.
Smartkidz recognizes that we live in a
media and technology rich environments
and believes in optimizing the opportunity
of emerging the virtual and physical
environments and making full use of
media to share and celebrate our children’s
learning and events.
Health & Safety
We
care
about
the
health
of
every
child
that attends our
school.
Smartkidz
kindergartens
have
nursing
and
first
aid
capabilities to ensure every child is
taken care of. Ensuring children’s safety is
our first priority at Smartkidz. The furniture
used at our kindergartens is child friendly
and environmentally safe. They are specially
designed to be children-friendly and
have rounded edges to ensure safety and
comfort. We also employ guards who can
be found at the entrance of each campus
to ensure that no unintended visitors are
allowed in at any point.
Marketing & Recruitment
Smarkidz utilizes our regional and national
network for the recruitment of students
into our kindergartens. Our marketing
ability allows our facilities to benefit from a
network of partnerships that the Smarkidz
team has established internationally and
across China over the last 20 years to ensure
that our message reaches the right people
and our kindergartens are adequately
populated from the beginning.
12 COOPERATION
B
y taking this opportunity to develop with Smartkidz,
developers are raising your per m2 sales rate along with
velocity of sales, and individuals are taking your first step towards
success in education, and ongoing returns for years to come.
T
oday’s parents’
requirements are more selective. They
want professional Kindergarten providers
that offer nurturing, stimulating and secure
environments for their children, and
knowing what our consumers want we
have developed the premier Kindergarten
product over the years. Smartkidz puts
children on the early path to achievement
and success.
Smartkidz Kindergartens are suitable
for anyone; there is no need of previous
experience in field of Kindergarten and
preschool education. We supply all the
experience that we have gained over the
years of operation in China. We provide
our staff with extensive training and
support that begins few months prior to
opening each Smartkidz Kindergarten.
Smartkidz can provide support in the
following areas:
•
Facilities development including
building, redevelopment and
refurbishment, innovative interior design
and furnishings (if required)
•
Teacher recruitment and staff services
•
Marketing and Admissions – including
materials, website, social media and
communications
•
Staff Training – Processes, Procedures,
Operations, Curriculum, After School
Activities (ASA) Program, etc.
•
Complete and detailed programs and
curriculum
•
Excellent brand reputation and
recognition
•
Educational resources including IT
systems and resources
•
Leadership team and kindergarten
operations
•
Business Administration and
operations including policies and operating
systems
•
Business models and budgets and
oversight
•
Quality Assurance
•
Complete Capital Works Program
•
Delivery and accounting of all
purchased resources
•
Event Coordination in conjunction
with Marketing
COOPERATION 13
Benefits
High Return on
Investment
Smartkidz typically expects a 20-25% ROI
for our kindergartens nationwide. This is
based on our cost-effective model which
ensures strong revenue based growth,
low overhead and operational cost,
and long-term marketing strategy.
Growth Opportunity
for Real Estate
When it comes to real estate prices,
schools matter. Research has shown that
Home Buyers pay a higher amount to
live near premium educational resources.
Anecdotally, homes in good school
districts sell faster and at higher prices. In
a first tier city in China, a home in a school
area surrounding a permier school or kindergarten would sell for at least 30% more
than in other areas, and in smaller cities,
this is reflected with a 15%-20% premium .
14 COOPERATION
Partnership Models
S
mar tkidz works with various
group and strives to provide
different par tner ship options to
our par tner s, ranging from Joint
Venture to rental as noted below.
Joint Venture
Under a Joint Venture model, Smartkidz co-invests in
kindergartens with our partners. Investment options
may vary given the various forms of investment
available, but can typically be grouped into the
following:
• Investment through provision of facilities (e.g.
buildings)
• Investment through finance (e.g. Direct cash
Investment)
• Investment through operation (e.g. An existing
Kindergarten)
Profit Sharing
A less typical model that Smartkidz do work with is a profit sharing
model. In this model, the other party provides the facility and fit out
and Smartkidz provide the furniture, educational resources, program
and staff. This model is used only on very select cases.
Facility Rental
The final method that Smartkidz Kindergartens development team may
consider is a direct rental of facilities. As our facilities are long term rentals
(e.g. 20 years) we are very specific about the location, building, and site,
quality of the fit out, and the overall rental cost.
If you have a facility that you feel would be suitable,
please contact us for a no obligation discussion.
SERVICES 15
START UP SUPPORT
TECHNOLOGY
· Market planning
· Site identification
· Demographic study
· Site & location analysis (SLA)
guidance
· Real estate contract negotiation
· Project design and development
consultation
· Licensing
· Training
· Pre-launch and ramp-up
·
·
·
·
STAFF TRAINING
· Comprehensive classroom and
on-the-job training program at our
corporate training.
· Exclusive use of our proprietary
Operations Manual
· Smartkidz delivers high quality initial
and ongoing training and support, as
well as on-going training & refresher
programs
· We combine the best in classroom
and hands-on learning experiences,
ensuring skill acquisition, retention and
real world application
ONGOING SUPPORT
Email hosting
Licensing of proprietary
SIS
LAN / WAN installation
EDUCATION DELIVERY
· Curriculum development and
mapping
· Resource selection
· Lesson and learning plan
implementation
· Classroom management tools and
techniques
· Proactive monitoring of performance
benchmarks
· Peer reviews
· Customized improvement plans
· Human Resource Management
· Employee recruiting & hiring
· Performance based compensation
· Rigorous performance evaluation
systems
· Professional development
· Employee payroll and benefits
· Personnel policies and procedures
· Ongoing staffing assistance
· Compliance and reporting
PURCHASING
· Telephone consultations with our
support team
· Scheduled visits from Field Support
Representatives
· Meetings, teleconferences and
workshops designed to keep you
informed and ahead of market needs
· Design and development of
technology labs and student stations
· Remote access and software
integration
· Help desk support and onsite
technicians
ESTABLISHING A SCHOOL
FINANCIAL MANAGEMENT
·
·
·
·
· Establish accounting systems
· Budget development and oversight
· Operating and capital budgets
· Monthly, quarterly and annual
financial and reporting and analyses
· Risk management
· Fundraising (where applicable)
Feasibility studies
Securing community support
Facility acquisition
License applications
MARKETING, ENROLMENT, &
COMMUNICATIONS
· Marketing plans & implementation
· Collateral development
· Student application & registration
management
· Enrolment tracking & reporting
· Branding guidelines
· Stakeholder communications
STRATEGIC IMPROVEMENT
· Strategic plans
· Collaborative development of
academic goals
· Performance monitoring
· Focus group interviews (staff/parent
surveys)
· Access to Innovation Institute
GOVERNING BOARD RELATIONS
· Board meeting management
· Archive board documents
· Board member binders
· Ensure legal and school board
compliance
BUSINESS & CONTRACTS
MANAGEMENT
· Negotiate and manage contracted
transportation services, food service,
uniforms and security
· Facility Maintenance
· Help desk ticketing system
· Management of routine maintenance
services
· Facility painting & pressure wash
plans
· Vendor contract negotiation /
management
· Energy management
· Capital project planning and
management
www.smartkidz.cn
Email: [email protected]
Tel: : (86 10) 5900 5827
Address: Suite 1423,
Level 4, Soho Shangdu,
West Tower, No.
8 Dongdaqiao Lu,
Chaoyang District,
Beijing, P.R. China,
100020
MANAGED BY
慧斯特教育管理