Company Profile

Our Vision and Mission Statement
VISION
To become one of Indonesia leading multinational company in coffee industry
MISSION
1.
2.
3.
4.
5.
Developing and nurturing talents into top class professionals
Building solid corporate image and branding
Establishing network and relationship with key stakeholders across the world
To be the most valuable listed coffee company in Indonesia Stock Exchange
Implementing IT based innovation approach
Our Corporate Values
SMART
Think and respond rapidly on decision making
INTEGRITY
Honest, trustworthy, and fairness for a sustainable relationship
PROFESIONALISM
Responsibility and commitment to continuous improvement
INNOVATION
Create new and creative ideas for improvement
TRUST
Accepting the duties and responsibilities provided by the team
EXCEL
Maximum effort to achieve the highest performance
SYNERGY
Able to cooperate and support each other
Brief overview of our Company
Coffindo was established in 1999 with one goal: to become one of Indonesia’s leading
multinational company in coffee industry. Today we trade internationally to more than 30
countries with over 17,811 buyers. Our export product range covers varieties of singleorigin Indonesian coffee. And furthermore we are diversifying our business across the
whole value chain of coffee, from plantation to retail, and from coffee machines to cafes.
Our business lines
Plantation
Processing
Distribution
OEM
Coffee machine
VALUE ADDED
Export
Trading
Retail
Cafe
Largest private sector coffee plantation in Indonesia
We maintain a 2,621 hectares of coffee plantation
in Pakpak Barat, Dairi, North Sumatra. It is the
largest coffee plantation owned by private sector
in Indonesia
The coffee plants have been planted during 1996 2006 and now is in productive age. We gradually
hire hundreds of local farmers to help us manage
the plantation. We also maintain Fair Trade
Organic Certification to enhance the plantation
performance
Processing beans to high standard of quality
We prefer the traditional method of coffee bean processing - solar powered drying. However, our standard of
quality is nowhere traditional. We maintain a strict quality standard to serve both export and domestic market.
Processing beans to high standard of quality
Our quality management standards include cupping
quality, conducted by certified Q-Grader.
Our Q-Grader is also a Star Cupper who is certified to
judge coffee contests globally.
Adherence to international standard and certificates
Our commitment to maintain processing standard has been acknowledged by various agencies. Since we export
our products globally, we have to adhere with the rules and regulations in our export market destination.
Relationship with major buyers across the globe
Our experience, extensive network, and commitment to maintain a strict quality standard has
provided us with opportunities to become a trusted trading partner for various global and
domestic manufacturers and commodity traders.
A global journey to introduce Indonesian coffee
SCAJ World Specialty
Coffee Conference and
Exhibition, Japan
Le Salon Du Chocolat, Paris
SCAA Exposition
Oregon, Portland, USA
International Hospitality
Equipment & Supplies Fair
Exploring ASEAN Café
Industry
ASEAN, Coex
Seoul, Korea
SCAJ Exhibition
SCAJ World Specialty
Coffee Conference and
Exhibition
Tokyo, Japan
Trieste Espresso Expo
Our export products
We present Indonesia’s best coffee to the world
Diversified export base
Our largest export destination are
Japan, United States, Germany,
South Korea and Taiwan. These 5
markets comprise 44% of our total
export sales
Having a diversified export base, we
lower our exposure to demand
volatility in one market.
Our proprietary database comprises
of 17,811 potential buyers across 30
countries
Towards a multinational coffee trading company
Coffindo Singapore
Representative Office
Singapore
Coffindo USA
Representative Office
October 1, 2012
Los Angeles - California
Coffindo UK
Representative Office
London
Coffindo China
Representative Office
Beijing
As we expand our trading network, we have
planned to open several representative
offices that can provide us with wider
customer base.
Our first foreign representative office was set
up at Los Angeles, Calif., USA. United States
is the world’s largest consumer of coffee. The
establishment of US representative office
provide us with extensive trading network.
Two more representative offices, one in UK
and one in China, are planned in the near
future. UK office will act as a springboard for
our European operation while China has all
the potential to become a major destination
for coffee traders.
Complementing our services with coffee machines
Hotel, restaurant, and café is one of the
fastest growing sector in Indonesia. Driven by
growth of middle class, new coffee shops are
being opened by aspiring entrepreneurs and
restaurant chains are in boom.
Complementing our expertise in providing
roasted coffee beans, we also supply various
coffee machines to hotel, restaurant, and
café.
Our array of coffee machines
Coffindo Vending
Coffindo Fully Automatic
Coffindo Syphon
Coffindo Semi Automatic
Our array of coffee machines
Coffindo Grinder 900N
Coffindo Espresso Double Group
Coffindo Espresso Single Group
Coffindo Roasting 5 Kg Gas
Coffindo Roasting 5 Kg Electric
Coffindo Roasting 10 Kg Gas
Serving various customers both domestic and global
Our hotel, restaurant, and café segment has been serving various customers. Among them are:
S
P
A
Coffindo by Retail
Coffindo Pakpak
Coffindo Nusantara
Coffindo Gold
Merah Putih
Leveraging our expertise for export
Italy 3,0%
China 5,0%
Leveraging our export network, we
also export our modern market
products
Res of the
world 2,0%
UK
5,0%
Egypt; 6,0%
We believe that there are demands
for Indonesian coffee and our
products, be it Coffindo Nusantara,
can fulfill the demand from export
market.
Japan
23,0%
Australia
7,0%
United
States
18,0%
Taiwan
9,0%
South
Korea
10,0%
Germany
12,0%
Japan and United States are two of
our biggest export market for
modern market products.
Leveraging our export network
Similar with our modern market segment, our high end retail products are also exported across the globe
Rest of
Australia China Taiwan world 2,0%
New
Zealand 3,0% 2,0%
5,0%
Egpyt 5,0%
South
Korea
12,0%
Japan
18,0%
USA 28,0%
Germany
25,0%
Founder and CEO Profile
Accolades and Awards
Indonesia Best Exporter 2010
Friday, December 3, 2010, Coffindo was awarded as Company Exporter of plantation crops
2010 at national level. The award was presented by President Susilo Bambang Yudhoyono
at State Palace. Mr. Irfan Anwar, CEO of Coffindo, was acknowledged for his tenacity and
perseverance as a young entrepreneur who excels in building nation by developing and
promoting coffee commodity markets around the world.
Most Outstanding Entrepreneur 2011
Mr. Irfan Anwar, CEO of Coffindo, is selected and honoured to be the Most Outstanding
Entrepreneur. The gala dinner and awarding event was held at JW Marriott Jakarta on
Thursday, December 15th 2011. Organised by Asia Pacific Entrepreneurship Awards
(APEA) and supported by local governments, chambers of comer and businesses, the
awards aim to connect leading entrepreneur accords Asia.
Accolades and Awards
ASEAN Business Man of The Year 2012
November 17, 2012 at Hotel Aryaduta Jakarta, Mr. Irfan anwar, CEO and founder of PT
Coffindo, was awarded the ASEAN BUsiness Man of the Year. Coffindo is one of the fastest
growing companies in Indonesia. This Award organised by the ASEAN Business council aim
to recognise outstanding ASEAN entrepreneurs who contribute to economic growth and
prosperity of ASEAN. This award also shows that entrepreneurs have the potential to
become global players.
Superior Potential Exporter – Primaniyarta Award 2013
October 16, 2013 Coffindo achieved the award as the Superior Potential Exporter, for our
15 years in escalating coffee industry in Indonesia. The judging process was held in
October 4th, 2013 at the Ministry of Trade office in Jakarta. The selection and
determination of the Primaniyarta award winning Company/Exporter for 4 (four)
categories was conducted by Independent Jury Team, that comes from various
background related to Indonesia Export. The award was given by the Vice President of
Republic of Indonesia, Boediono, during the opening of Trade Expo 2013 in Jakarta
International Expo (JIExpo), Kemayoran, Jakarta.
HEADQUARTER
JAKARTA BRANCH OFFICE
BALI BRANCH OFFICE
Jl. Tani Asli / Inpres No. 88 Medan-Binjai Km.9
Kabupaten Deli Serdang
Sumatera Utara-Indonesia 20352
Ph. +6261 8444448
Fax. +6261 8444000
Bakrie Tower Lantai 5
Komplek Rasuna Epicentrum
Jl. H.R. Rasuna Said
Kuningan-Jakarta Selatan 12940
Ph. +6221 36090306
Jl. Sunset Road 481 No.2
Seminyak-Kuta
Badung - Bali 80361
Ph. +62361 8475940
MEDAN BRANCH OFFICE
BANDUNG BRANCH OFFICE
Jl. Tani Asli / Inpres No. 88 Medan-Binjai Km.9
Kabupaten Deli Serdang
Sumatera Utara-Indonesia 20352
Ph. +6261 8444448
Fax. +6261 8444000
Jl. Siliwangi No. 6
Kel. Dago, Kec. Coblong
Bandung 40135
Ph. +6222 – 61595921
UNITED STATES REPRESENTATIVE
OFFICE
PEKANBARU BRANCH OFFICE
SURABAYA BRANCH OFFICE
Sudirman Square Office
Jl. Jend. Sudirman No. 3A Blok A
Kel. Tangkerang Tengah, Kec. Marpoyan Damai
Pekanbaru-Riau 28282
Ph. +62761 33945
Wisma BII, Lt.6, Ruang 616
Jl. Pemuda No. 60-70, Surabaya 60271
Ph. +6231 77759082
YOGYAKARTA REPRESENTATIVE OFFICE
MAKASSAR REPRESENTATIVE OFFICE
Jl Mangkubumi No. 62 - 64
Yogyakarta - Indonesia
P +62274 557208
Wisma Kalla 5 Floor Suite 511
Jl. Dr. Sam Ratulangi No. 8
Makassar - South Sulawesi 90125
P +62411 2634348
www.coffindo.com
Los Angeles - California, USA
Ph. +18183509041