Sustainable Food and Farming Systems
Transcription
Sustainable Food and Farming Systems
Passages Sustainable Food and Farming Systems Newsletter of the Pennsylvania Association for Sustainable Agriculture Serving the Community of Sustainable Farmers, Consumers and Businesses Throughout Pennsylvania and Beyond Number 88 January/February 2011 PASA’s 20th Annual Farming for the Future Conference — the FarmPASA’s signature event rence was a nfe ing for the Future Co ary. Widely bru success in early Fe sustainable st be regarded as the the East, in g agriculture gatherin acular ect sp ay this diverse 4-d of nce die au an brought together 2 d an tes sta 31 over 2,000 from e nc da en att in countries. Those iprec ip rsh ola sch included over 242 0 farmers. ients, as well as over 90 Passages STAFF & OFFICE Editor: Michele Gauger BOARD OF DIRECTORS President: Kim Seeley, Bradford County Vice President: Rita Resick, Somerset County Secretary: Mary Barbercheck, Centre County Treasurer: Louise Schorn Smith, Chester County Jerry Brunetti, Northampton County Melanie Dietrich Cochran, Cumberland County Jennifer Halpin, Cumberland County John Hopkins, Columbia County John Jamison, Westmoreland County Don Kretschmann, Beaver County Christopher Lent, Luzerne County Jeff Mattocks, Dauphin County Susan Miller, Chester County Jamie Moore, Allegheny County Brian Moyer, Berks County At-Large Board Members David Bingaman, Dauphin County Stephanie Ritchie, Maryland PASA STAFF PASA Headquarters Phone: 814-349-9856 Brian Snyder Executive Director [email protected] Lauren Smith Director of Development [email protected] Carrie Gillespie Development Associate [email protected] Jean Najjar Auction Associate [email protected] Kristin Hoy Conference Manager/ BFBL Centre County Chapter Coordinator [email protected] Michele Gauger Director of Membership [email protected] Ted Palada Member Communications Assistant [email protected] Rebecca Robertson Farm Based Education Coordinator [email protected] January/February 2011 3 PASA Plans Alfred Walker Institute 4 Conference Review 6 Director’s Corner 7 PASA Board Perspective 8 Conference Photos 13 Fundraising Update 14 Regional Marketing 16 Community Outreach 17 Food Alliance 18 PASA News 19 Membership Update 20 Miller’s Orchard 22 Farmer Profile: Green Meadow Farm 24 Understanding Federal Poultry Exemptions 27 The Grapevine 28 Classified Ads/Employment 30 Calendar 31 Membership Form 32 2011 Farming for the Future Conference Sponsors Lisa Diefenbach Human Resources Manager [email protected] Cover photos (clockwise from top left) Leslie Zuck of PA Certified Organic & Common Ground Organic Farm puts on her farmer hat to teach a packed house how to trellis vegetables. PASA Founder Tim Bowser gets some laughs for his introduction of returning keynoter Wes Jackson of The Land Institute. Engines revved up for the Tractor Safety & Maintenance pre-conference track held at Penn State’s Ag Arena. Future Farmers felt farm friends for fun! PASA member Phylleri Ball leads the creative crew. Attendees of the Soil Management & Assessment pre-conference track get a closer look at the building block of a healthy farm. Amy Taylor Office & Conference Development Assistant [email protected] Susan Beal, DVM Ag Science Advisor [email protected] Dan Zettle Bookkeeping Associate [email protected] Matt Soccio Information Technology Consultant [email protected] Community Outreach Hannah Smith Community Outreach Coordinator [email protected] Contributing Writers & Photographers Lisa Diefenbach, Sarah Graham, Zach Hawkins, Kristin Hoy, Michelle Isham, Alissa Matthews, Brian Moyer, Kim Seeley, Lauren Smith, Leah Smith, Brian Snyder. Conference Photo Credit: Pat Little Note to our Readers — If you are moving, please contact PASA to update your mailing address. Several of our publications are sent via bulk mail service, which is not forwarded via the USPS. Contact [email protected] or call 814-3499856 to make an update. Southeast Regional Office Phone: 610-458-5700 Do you have a great article idea for Passages? — Want to share a farming practice with members? We’d love to hear from you. Please contact the newsletter staff at newsletter@ pasafarming.org. Marilyn Anthony Southeast Regional Director [email protected] Reproduction of Newsletter Material — please contact the PASA office before reprinting or distributing materials contained in this newsletter. Denise Sheehan Member Services Associate [email protected] Deadline for March/April 2011 Issue: March 11, 2011 Western Regional Office Phone: 412-365-2985 Advertising Sales: Ted Palada PASA office, [email protected] Leah Smith Member Services Manager [email protected] Layout: C Factor Alissa Matthews Program Assistant for Marketing [email protected] Passages is printed on recycled paper 2 Pennsylvania Association for Sustainable Agriculture P.O. Box 419 Millheim PA 16854-0419 Phone: (814) 349-9856 • Fax: (814) 349-9840 www.pasafarming.org PASA’s Mission is… Promoting profitable farms which produce healthy food for all people while respecting the natural environment. PASA is an organization as diverse as the Pennsylvania landscape. We are seasoned farmers who know that sustainability is not only a concept, but a way of life. We are new farmers looking for the fulfillment of land stewardship. We are students and other consumers, anxious to understand our food systems and the choices that must be made. We are families and children, who hold the future of farming in our hands. This is an organization that is growing in its voice on behalf of farmers in Pennsylvania and beyond. Our mission is achieved, one voice, one farm, one strengthened community at a time. Find Us on Facebook — Friend Us on Our New Facebook Page! PASA is an Equal Opportunity Service Provider and Employer. Some grant funding comes from the USDA and complaints of discrimination should be sent to: USDA Office of Civil Rights, Washington, DC 20250-9410. PASA Plans Alfred Walker Institute Promoting Farmer-to-Farmer Learning and Independent Research The list was comprised of some of the top leaders in Pennsylvania’s sustainable agriculture community: Mike Brownback (Spiral Path Farm), Jerry Brunetti (Agri-Dynamics), Bob Eberly (Eberly Poultry), Tina Ellor (Phillips Mushroom Farms), Edie and David Griffiths (Seven Stars Farm), Ned MacArthur (Natural Dairy Products Corporation), Dave Mattocks (Fertrell Company), Reuben Stoltzfus (Lancaster Ag Products), Roman Stoltzfoos (Spring Wood Farm) and Emily Brown Rosen (USDA National Organics Program). The committee prepared a plan for programming that aims to address the practical needs of farmers through on-farm research and education, policy development and youth programming, with a special focus on farmer-to-farmer learning. “Farmers in general — whether conventional, sustainable or organic — all need to sit in a room and share their ideas and see what other people are doing,” said Wenger. “This is a way for farmers themselves to direct farming, and make farming what it ought to be.” The Walker Institute is named in honor of Wenger’s late husband, a highly respected chemist who worked for DuPont and would work on technical reports for Pennsylvania Certified Organic and the Organic Materials Review Institute over his lunch hour. He was always focused on bringing farmers the expertise they could ill-afford to gain elsewhere. The Institute in his honor will be built around the needs of farmers, highlighting exemplary work being done in sustainable agriculture. It will also focus on providing tools and inspiration to the next generation of farmers. Ms. Wenger had a special reason for wanting to support a project like this. “I almost couldn’t finish [college] because I was running out of money,” said Wenger. She explained how the university chaplain found her a room in the house of a professor and his wife. After three months, Wenger approached them to ask the price of rent. Instead of requesting payment, they asked her to provide help for someone else in the future. Wenger said, “When I told my husband this story when we got married, he said, “Absolutely. That’s what we’ll do.” n D uring the recent conference PASA announced plans for the Alfred Walker Institute for Agrarian Innovation and Leadership. The Institute will function under the auspices of PASA and initially encompass our existing educational programs, which currently include on-farm field days, intensive learning programs and one of the largest annual conferences focused on sustainable agriculture in the United States. Over time, we plan a significant expansion of such services to our members and others. “It’s not our intention to ‘reinvent the wheel’ with the Institute by attempting to operate independently of other educational and research institutions in Pennsylvania, but to partner with them to provide an outlet for the good work they are doing as well — something we have been noted for all through the two decades since the founding of the organization,” said PASA Executive Director Brian Snyder. He added, “Through these critical programs, and the endowment we will put together, PASA’s core programs will never be in doubt in the years ahead.” The idea for the Institute began when husband-and-wife PASA members Connie Wenger and Al Walker noticed a lack of “farmer driven” educational initiatives operating independent of government, universities and industry. “We had a lot of knowledge to make decisions that other people didn’t,” said Wenger, “and we saw so many farmers desperately in need of education, so that when somebody drives down their driveway with the next panacea or cure-all they can make some assessment of it.” After Walker’s untimely death in December 2008 from cancer, Wenger approached Mr. Snyder with the idea to create an endowment fund to support the ongoing education of farmers. Snyder and Director of Development Lauren Smith convened a planning committee, working from a list of names Walker gave his wife before his death. 3 Conference Review PASA-bilities Leadership Award Series Every year we hear from numerous conference participants, both old and new, in written evaluations and letters received following the conference that people want to hear more from some of the true experts sitting with them in the audience. The Farming for the Future Conference is one of the few events held anywhere each year that is literally packed with sustainable leaders from throughout Pennsylvania and, indeed, all across the country. So, in celebrating the 20th anniversary of this amazing event, we brought a new innovation to our conference this year that will take advantage of some of the seasoned “star power” we enjoy among our members and close friends. In the closing plenary session on Saturday we featured not one, but two speakers who shared the platform as this year’s winners of our Sustainable Ag Leadership Award as well as the Sustainable Ag Business Leader Award! These awards honor those individuals and businesses that are the most notable sustainable ag leaders and promoters in Pennsylvania and beyond. According to executive director Brian Snyder, “The PASA community is filled with leaders in sustainable agriculture. We’ve been giving these awards all along, but this year, we’re bringing them into the spotlight.” Sustainable Ag Leadership Award This year’s Sustainable Ag Leadership Award winners, Mary-Howell and Klaas Martens of Lakeview Organic Grain based in Penn Yan, New York, planted their first organic crop in 1992 (the year of PASA’s first conference), a single field of wheat. Today they farm nearly 1,400 acres of organic corn, soybeans, spelt, wheat, barley, oats, triticale, red kidney beans and hay in addition to operating a successful seed and feed business. “We do what we love to do,” said Mary-Howell Martens, who noted the importance of building lasting relationships in their work. Writing in PASA’s newsletter Passages in 2008, the Martens describe an early encounter with sustainable farming when talking with a group of organic farmers near Pittsburgh: “the concept really caught our imagination because creating balanced cooperative partnerships between farms and buyers, based on mutual respect, made so much sense, long before the term ‘locavore’ became popular.” In their award acceptance speech, the Martens shared their philosophies regarding sustainability, as they highlighted their dedication to treating others (peo- ple, soil, animals, communities) the way they would want to be treated. Mary-Howell commented, “Most people invest vast amounts of time and effort worrying about things they cannot control. The lure of this is understandable, because then when bad things happen, they will never be your fault or responsibility! But, it is far more valuable to invest your time, effort, and passion into where you truly can have an impact — the people and needs nearby. If everyone was committed to making the world a more secure, happier, and fairer place for just 10 people at any given time — and that includes providing good food for them, can you imagine how much better the world would be?” To learn more about the Martens and Lakeview Organic Grain, visit lakevieworganicgrain.com Sustainable Ag Business Leader Award Ned MacArthur, with his well-known brand Natural by Nature based in West Grove, PA, is this year’s winner of the Sustainable Ag Business Leader Award. “I just have always been farming,” said MacArthur, who grew up on a farm, chasing his neighbors’ tractors until he was old enough to drive one himself, and milking dairy cows through high school. In 1994, MacArthur founded Natural Dairy Products Corporation with his father and four organic dairy farmers in Lancaster County, PA, and established a system to produce grass-fed organic milk independent of the conventional, volume-based milk industry. “It’s the biggest honor I’ve ever gotten,” said MacArthur of the award. “I think that the whole idea of getting this award is a reflection on the people who help me run the company, and my family. And the farmers — the farmers and I have stuck together through thick and thin.” continued next page Mary-Howell and Klaas Martens of Lakeview Organic Grain in Penn Yan, New York were recipients of PASA’s Sustainable Ag Leadership Award. 4 Conference Review “I come to PASA each year and am recharged with the wisdom shared — there is certainly more to learn in a lifetime than we have time for,” commented MacArthur in his acceptance speech. “I am truly honored by this recognition.” To understand Ned’s philosophy, you need to only look to Natural by Nature’s mission statement, “To promote and support organic farming and the sustainable use of our natural resources. To produce foods that benefit consumers and farmers alike. To use the principles of grass based dairy production as a means to improve the quality of our products, maximize the health of our cows and protect our watersheds. To make a living for our families, based on these strongly held principles.” To learn more about Natural by Nature, visit natural-by-nature.com. n PAST AWARD RECIPIENTS INCLUDE: Sustainable Ag Leadership Award Winners Ned MacArthur of Natural by Nature was recipient of the Sustainable Ag Business Leader Award. These awards honor those individuals and businesses that are the most notable sustainable ag leaders and promoters in Pennsylvania and beyond. Preston Boop Moie & Jim Crawford Cass Peterson & Ward Sinclair Tim Bowser Ron Gargasz Robert Rodale Terra & Mike Brownback Sheri & Steve Groff Joel Salatin Hope & Roy Brubaker Paul Keene Lucy & Roman Stoltzfoos Jerry Brunetti Kim Miller Kim Tait Herbert Cole Anne & Eric Nordell Linda & Don Weaver Past Sustainable Ag Business Award Winners big Burrito Restaurant Group The Fertrell Company Lady Moon Farms East End Food Cooperative Kimberton Whole Foods White Dog Café Scholarships Support Many to Attend the Conference The Arias M. Brownback Scholarship Fund and dream. Through the generosity of our members and conference attendees, the Brownback Scholarship Fund continues to grow. This year, the scholarship fund awarded full or partial conference fees to 67 individuals (up from 56 last year). Arias M. Brownback was raised on his family’s farm in western Perry County and from an early age expressed an interest in farming. He attended his first PASA conference at the age of 18. Seeing fellow farmers dedicated to sustainable practices was a great inspiration to Arias. In his honor, PASA established the Arias M. Brownback Memorial Scholarship Fund. Formed in 2001, this memorial fund is intended to aid young and/or developing farmers in reaching their full potential by helping them attend the Farming for the Future conference. The scholarship expresses PASA’s commitment to providing educational opportunities for those wishing to learn sustainable agriculture techniques and methods regardless of financial circumstances. PASA would like to thank all who have contributed to the fund, furthering this vision Additional Conference Funding The conference welcomed 120 individual farmers who received funding support from the Southeast PA Agriculture Industry Partnership, an initiative of the Chester County Workforce Investment Board and the Chester County Economic Development Council (CCEDC), with grant funds received from the Pennsylvania Department of Labor and Industry. PASA would like to thank the CCEDC for providing funds targeted towards Southeast Pennsylvania farmers. Each year we learn of more agencies and individuals offering their own financial support to attendees, are here are a few we wanted to acknowledge this year — the Penn State School of Education supported 5 students; PASA’s WorkShare program benefited 32 individuals; FRESHFARM Markets offered a $500 scholarship; and the Historic Lewes Farmers Market in Delaware offered five $500 scholarships. Arias M. Brownback Scholarship recipient Julie Wahlenmayer shares what the conference means to her at dinner on Friday night. The scholarship fund assisted over 67 individuals. 5 Director’s Corner The Change of a Lifetime By Brian Snyder, Executive Director A nother political season has passed, and once again “change” is a key word on the lips of the victors. If you’re like me, you may still be shaking your head, trying to understand just how quickly and intensively that term came to mean completely different things within such a short span of time. But then we’re pretty used to it by now. The recent passing of the fiftieth anniversary of President Kennedy’s famous inaugural speech (“Ask not what your country can do for you…”) reminded me that, with this as one of my earliest childhood memories, folks in my generation have not really experienced a time in our lives when you might say “things were stable.” Kennedy’s first speech as president was soon followed by another, promising to get us to the moon within a decade, then came problems with Cuba, culminating in the Cuban Missile Crisis, and just a year later we grieved as a nation to hear of the murder of our still-new president. From there the political scene has been plagued by change, brought on by world events, domestic scandals, cultural evolution and nothing short of a revolution in the way such news is delivered to us on a daily basis. Throughout this time we have also witnessed continuous and unprecedented changes in American agriculture and the way food typically arrives at our dinner tables. I recently had cause to think about this sphere of change as well, especially with the passing just before Christmas of my grandfather at the age of ninety-eight. He had been a farmer when I was very young — a “sharecropper” (though he intensely hated that term) — until a house fire brought a sudden change of fortune. After that he held local political office, and also worked for the USDA as an enumerator of agricultural statistics. I spent much of my youth riding around with him, all over northern Indiana, as we collected data and generally became witnesses to the tremendous changes that were taking place in rural areas. As we sat at kitchen tables, or under a shade tree, at each farmer’s house, first explaining “why the hell government needs this information anyway,” then listening to their stories of woe, my grandfather would listen thoughtfully, writing down the facts he was sent there to collect, and then narrate to me between such visits the other impending changes he saw coming. He had in fact seen it coming for quite some time. As a young man himself he worked on a wheat harvesting crew in western Kansas, laboring from sun-up to sundown to “feed the beast,” which only incidentally meant the massive threshing machines of the day. Even then he could see that all the small operators were on borrowed time, because “efficiency” was the name of the game and the lives of men such as his were only means to that end. His own body badly “bent” (as he described it to me) and nearly broken, he hopped a freight train back east to the Kansas City area, healed, got married, and kept moving east to Indiana, where farming was still done in a relatively sane fashion. I was born when my grandfather was forty-five years old, and forty-five years after that I was living here in Pennsylvania, continuing his path back east, where farming was still done in a reasonable way. Since that time, however, I’ve seen the number of dairy farms here plummet by more than a third, and so many farms sold off for development of some kind that I realize it has just taken the efficiency “beast” of the Midwest most of a century to fully make its arrival here in 6 the Mid-Atlantic. Change, it seems, is indeed relentless. It’s an idea that has the power to swing elections, first one way, then the other, and it’s a concept that most of the agricultural community absolutely worships, even to its own detriment. In fact, we are told, time and time again, that if we resist such change, we have become the enemies — dangerous activists who wish to return agriculture to the days of 40 acres and a mule. In the Bible, the word “repent” means literally to “turn back” — and it’s considered a good thing. Aside from the fact that I would give my left arm (I am right-handed) for forty acres and a mule if offered it today, I am left wondering just how inevitable all the changes we have seen, and that my grandfather witnessed going back nearly a hundred years, actually were, and whether we are doomed to experiencing ever-more-rapid change in the years ahead as well. For many people, the term “change” is synonymous with “progress.” But to me, the thought of experiencing some kind of progression implies that conscious, informed decisions are being made. Heck, there might even be some “wisdom” involved in such a process! What I learned from my grandfather is that change for its own sake, coming without good information, wisdom and conscious choices, can in fact be quite…beastly. When we look around today and see not only the tragedy that has affected so many of our dairy farms, but also the specter of new weeds carrying the same pesticide resistance as had been engineered into the crops they inhabit, the continuous loss of nutritional density in commoditized foods, the degradation of soils and sensitive watersheds by overapplication of manure and synthetic fertilizers, just to name a few ill effects of the industrial age in agriculture, it rapidly becomes apparent that the beast has befallen us. Against this kind of ongoing change we must resist. But we must also repair much of the damage that has already been done. In the Bible, the word “repent” means literally to “turn back” — and it’s considered a good thing. n PASA Board Perspective PASA at Twenty By Kim Seeley, PASA board president Editor’s Note: This is a reprint of Kim’s speech given at the recent Farming for the Future Conference in early February. I n 1992, Tim Bowser orchestrated a planning session to bring together freethinking farmers, educators, and sustainable visionaries. The result was a gathering of 500 enthusiastic agricultural revolutionaries. This group fueled the fires of a brand new association, which became PASA. As stewards of a sustainable future, this organization identified and provided what was missing in the Pennsylvania agricultural landscape. I quote: “The purpose of this association will be to develop, support, and promote sustainable food and farming systems, now and for future generations that are economically viable, environmentally sound, scientifically based and community oriented.” All of those original initiatives are still very active today within PASA, and ongoing on some of your farms. It hasn’t been easy. In the beginning we were the alarmists. We were thought to be the extreme fringe, the naïve earthy folks who don’t believe in progress. Since the beginning, PASA has been defining what our culture should look like. These folks were so far ahead of their time! Later on we would be asked to please step in line behind the production agriculture experts. We were creating a division among farmers. Step down, be quiet, and let modern science feed the world. Get on the technology train, even if it is moving so fast we don’t know where we are going. Modern agriculture will feed the world. Unfortunately, as we all know, without adding a healthy culture it doesn’t. For those of you who are from that era, I ask you to think about where you were, and how you fit in to the food culture back then. I will share that in the early 1990’s, I had just escaped poisoning my 6 year-old son with corn insecticides. I was struggling to cash flow a dairy farm, with a herd of cows that were addicted to medicine and synthetic hormones. I was raising feedlot steers, using the latest in enhanced growth-promoters. Simply put, I was trashing my small part of the world. I was looking for something, anything, to save our farm. I then took a trip to The Rodale Institute in Kutztown and looked at fields without chemicals. I was trying desperately to transition my soils from the long chemistry experiment that I had subjected them to, while trying to grow perfect corn and alfalfa with all the poisons that had been approved by federal regulators in charge of such dangerous compounds. I was tired, and lacked local support necessary to make bold changes to my conventionally trained mind. Then it all began to change. I went to my first PASA conference in 1996. Forever since, a new page has been turned, with a whole exciting story still being written, with the help of many of you. For the first time in my life I learned, that farming is only sustainable if it connects with a healthy culture, which respects the natural environment while sustaining the inhabitants. Not just humans, but all living things. As a young father then, and now soon to be a grandfather, I am forever indebted to the group who organized PASA and led at the beginning. It is why it is so easy for me to give back at a time when our grandchildren need to be born into a better culture, and know who they can trust to produce their food. We come here today with the same common goals, ideas, and hope for 7 rebuilding our culture as our founders twenty years ago. We are at the front of the local food movement, providing the truly safe, healthy food that nourishes children, while it rebuilds our communities. In this past year we have shown who we are, what we believe in, and how committed we are to sustainable food production. Together we lead the awakening about the need for local, diversified, selfsustaining communities. Collectively we share knowledge, implement strategies, foster networks and cooperatives, and create permanent, sustainable opportunities for our children and grandchildren. I feel that our most important contribution to future generations will be the necessity to continually define and defend, when necessary, the kind of culture we envision that will sustain our planet. Corporations with unsustainable business plans have hijacked our culture for many decades. The creed is simple. It is called domination. Obscene profits always trump community prosperity. Currently, two fiercely debated topics involve the worlds’ culture. They are about food and energy supplies — both of which are under scrutiny in our MidAtlantic region. Recent deregulation of genetically modified alfalfa by the US Department of Agriculture is a blatant attack on organic farming. Multitudes of American farmers and eaters have voiced opposition to this ruling. Yet corporate lobbying bought the souls of elected American officials and rejected democratic process. The questions and answers to world energy demands are disturbing. It is obvious from our history of energy exploration, including coal, oil, and now deep shale gas that the humans in control forget we must live in our own waste stream. We must have energy to survive, but it must not come at a speed of exploitation, unable to be scrutinized. Currently we have an energy industry with a dark, oppressive culture. Billions have been made at the expense of innocent landowners with deviant leasing contracts, which hold people hostage to uncertainty. Truth and honesty are rare. I will be quick to change my mind if I see the culture improve. I encourage wealthy energy executives to solve water continued on page 26 Thursday evening’s Winter Picnic Buffet is a conference favorite with its delicious diversity. Coming through the line with smiles and full plates are Scott Exo of Food Alliance (left), and PASA executive director Brian Snyder. Speaker Chris Raines demonstrates using the whole animal in pre-conference track Sustainability in the Foodservice Industry. Dave Potter of Dairy Connections and Peter Dixon of Dairy Foods Consulting, evaluate cheeses for faults and troubleshooting in the Advanced Cheesemaking pre-conference track. At the Friday evening banquet dinner, awards were given to outgoing PASA board members John Hopkins (left) and Don Kretschmann (far right). John and Don are leaving the board after reaching term limits. Fellow board member, Brian Moyer (center) made the presentation to acknowledge their years of work. PASA Board Member Susan Miller of Birchrun Hills Farm gives out samples of her farmstead cheese to attendees of the Thursday evening tasting. Central to the conference and new this year, the PASA HUB represented the variety of PASA programs. Community Outreach Coordinator Hannah Smith, pictured here, was excited to talk up the Good Food Neighborhood® to attendees. Outside of the workshops, attendees peruse the General Information area to make connections and gather potential resources. Past keynoter Elizabeth Henderson gets attendees out of their seats to bring home the message of our food connections in a workshop on domestic Fair Trade. Knitters just beginning and with experience a yarn long joined together for the Friday morning Knitting Circle. Here, a novice counts his first stitches. Whitney Scott (pictured in center) of conference sponsor Delaware Valley College, donated all of the fresh-pressed cider for continental breakfasts — an example of Sponsors giving much more than financial support! The PASA Mercantile was packed with custom clothing and creative gifts for folks to purchase and show their support. Chef Ken Stout (left) designs the fantastic conference meals, which feature ingredients from over 40 regional producers. Chef Mike Ditchfield of the Pennsylvania College of Technology brings culinary program students annually (one of whom is pictured here), to provide additional labor and support. For a fifth year running, a beautiful exhibit of the Farmland Preservation Artists gave the conference audience an opportunity to enjoy farmland from the artist’s viewpoint. Pictured here is Holly Fritchman, one of 16 artists represented. A percentage of the show’s sales were donated to the PASA annual fund. Since this was PASA’s 20th annual conference, we gathered some of the important founders of the organization (left to right) Carolyn Sachs, Lamonte Garber, Jim Crawford, Bryan Petrucci, Kim Tait, Tim Bowser, Anne Nordell, Eric Nordell, Dorothy Blair and Preston Boop. Keynoter Wes Jackson signs his new book, Consulting the Genius of the Place, for Conference Manager Kristin Hoy. A unique moment in PASA history — all the past presidents of our board and also our executive directors! From left to right, Preston Boop (first board president), Kim Miller, Kim Seeley (current board president), Brian Snyder (current executive director), Lamonte Garber (former interim executive director), and Tim Bowser (first executive director). Our ninth year of auction fundraising at the conference was very successful, with the Bag Auction being a favorite. This “game of chance” lets many people try their luck at winning. Tackling the difficult issue of GMOs were some of the best around — Dave Mortensen, Andrew Kimbrell and Shelby Fleischer. In pre-conference tracks and workshops, conference attendees had a chance to look at all sides of this issue. PASA’s Annual Meeting is also part of conference activities. This is a chance for members to hear candidates for board of director elections, activities happening in our regions, and details of organizational strategic & financial planning. National Farmers Union President Roger Johnson discussed the organization’s current situation in Pennsylvania, and invited all PASA members to help reinvigorate the Farmers Union here and in the Mid-Atlantic region. A meeting will be held February 23rd at the Penn Stater (beginning at 1:00), with that objective in mind. Our ninth year of auction fundraising at the conference was very successful, with the Bag Auction being a favorite. This “game of chance” event lets many people try their luck at winning. Over 60 children ages, 18 months to 12 years old, participated in the Future Farmers’ Program. PASA thanks Jill Shankel of Munnell Run Farm and the Penn State Sustainable Agriculture club for their efforts to offer engaging programming. Brooks Miller demonstrates hands-on methods to add value to pork to get more per animal for less waste. Sourdough with jam anyone? Local food abounds at the conference. The Farmers Market Café was a popular alternative for healthy snack or light meal — like these baguettes from Millheim Bread Company (pictured here), which paired wonderfully with the value-added products sold in the Marketplace by conference sponsor Tait Farm Foods (also pictured). Future Farmers set up the seed swap, a new addition to the conference. The hand-crafted signs brought order with a family feel to help PASA members share their favorite varieties. Conference Review We Salute Our Conference Volunteers PASA staff and board would like to thank the many volunteers who helped make the 20th Annual Farming for the Future Conference a success. Numerous volunteers are needed to put together the conference together throughout the year. The Conference Committee (acknowledged in Passages #86) started planning in May by volunteering their time to develop with the conference theme, program and speakers. This diverse group assures a balanced program with top-notch experts. Then in the months leading up to the conference, volunteers participate with staff in a wide variety of details and tasks, to keep everything running smoothly. We appreciate all of the people who donated their time and labor in the weeks leading up to the conference, as well as at the conference center during the event. Below is a list of folks who did just that, and helped the staff get the conference going at the Penn Stater. Thanks to these conference volunteers! Juliet Braslow Ann & Becky Kretschmann Mike Byers Meagan Latimer Pat & Bill Callahan Bridget Canning Dane DiFebo Ann Docken Shauna & Cornelius Frantz-Deppe PASA offered our Third Annual Lifetime Member & Permanent Business Partner Breakfast Reception during the annual conference on Friday. These dedicated members, including (from left to right), Ken & Beth Marshall; PASA board member Jamie Moore; and Allen Matthews, enjoy meeting and networking with one another. FRIENDS OF THE CONFERENCE Bob Anderson • Marilyn & John Anthony • Ed Arnold • Mary Barbercheck • Missy & David Barnhart • Nancy & Bob Bernhardt • Mary & Lee Bixler of Four Oaks Farm • Linda & Tim Blakeley • Blue Rooster Farm • Tim Bowser • Jerry Brunetti • Virginia & Mike Byers • Annmarie & Sam Cantrell • Sabine & Tom Carey • Melanie & Mark Dietrich Cochran • Moie & Jim Crawford • Paul Dalrymple & Sean Wilson • Lisa & Duane Diefenbach • Robert Drescher • Patricia Eagon & James Stafford • Eva & Jason Edelstein • Mike Eisenstat • Helen Warren Leitzel & Bill Elkins • Tina Ellor • Forks Farm • Michele Gauger • Meg Gleason • Kathy Jane Lewis & Wes Gordon • Jenn Halpin • Dawn Hasenauer-Levan & Don Levan • Kristin Steve Marks Family & Steve Hoy • Sukey & John Jamison • Aaron Kolb • Becky & Don Mark Mazzochette Kretschmann • David Lembeck • Gretchen Ludders • Allen Matthews Fam- Eric McGowan ily • Beth & Ken Marshall • Tracy & Jeff Mattocks • Maryann & Dennis Mawhinney • Milky Way Farms • Joan Miller & Don Hess • Susan Miller • Bob & Nate Gillespie Ben Meese Jamie Moore • Dave Mortensen • Holley & Brian Moyer • Ginny & Larry Mutti Tessa Gross Ray Najjar • Jean & Ray Najjar • Patty Neiner & Lyn Garling • Martha Noble • Anne & Eric Rob Haney Daniel Patton Nordell • Joan & Drew Norman • Northern Tier Sustainable Meat Co-op • Jeff Hawkins Zoe Rubinstein Kira Lace Hawkins Jessie & Jordan Schiele Jillian Herschlag Kevin Spencer • Lauren & Ian Smith • Leah Smith & Alberto Cirigo • Louise Schorn Smith • Caleb Johnson Carlos Villafuerte Paula & Brian Snyder • Rick Stafford • Judy & Jonas Stoltzfus • Judy & Karen Christopher Knoblauch Bernadette Weeks Styborski • Amy Taylor & Jim Baughman • Barbara & Michael Wahler • Eliza Oyler Family • PSU Center for Sustainability • Rita Resick • Susan Richards & Rob Amsterdam • Stephanie Ritchie • Anthony Rodale Family • Carolyn Sachs • Susan & Don Sauter • Denise & Jim Sheehan • Shary & Gary Skoloff Walbridge • Sandra & John Walker • Debbie & Jeff Warden • Dan Zettle Conference CDs, DVDs and MP3s are available! Farming for the Future Keynotes and Workshops are audio recorded courtesy of: Cocalico Audio • 187 East Church Street • Stevens, PA 17578 • Phone: (717) 336-4179 Cocalico offers nearly all conference workshops and pre-conference programs on 80-minute audio CDs and MP3s. Not all recordings will be available in MP3 format until after the conference. Not all programming is recorded. A select number of workshops are also offered on DVD. To purchase CDs or DVDs, please see the order form in your registration folder or stop by the Cocalico booth next to the PASA Conference Registration Desk. After the Conference, you may contact Cocalico to place additional orders. 12 Fundraising Update 2011 Ways to Give Kicks off with a TREK for PASA! Inspired by PASA members’ creativity in raising funds for the organization, PASA has launched a new fundraising tool called Ways to Give. Ways to Give is an opportunity for members to contribute to PASA through their own unique event or promotion — whether it’s a Barn Dance or a Bake Sale, many members and supportive companies are designing fundraisers that fit their style and give back. Anyone can get involved in Ways to Give and if you have an idea or want to learn more, please contact Lauren Smith at PASA headquarters. Please consider pledging your support today by visiting www.pasafarming.org/trek. All proceeds from the Trek will benefit PASA. Our Ways to Give campaign will kick-off this year with a very special promotion developed by longtime PASA member Steve Marks. Steve and his 13 year-old son Randy will attempt to climb to Mt. Everest Base Camp, an elevation of 18,500 feet, to raise funds for PASA. At 13, Randy will be one of the youngest people to ever attempt this climb. This TREK for PASA, starting in early April, will be the third time that Steve and Randy have gotten active for a good cause. Steve has always encouraged his sons to get outside and appreciate all that the outdoors has to offer. In recent years he’s tried to combine his love of the outdoors with fundraising efforts for programs he supports. In 2006 Steve and Randy biked across Rhode Island raising more than $30,000 for a Nepalese eye camp. Last year they climbed Mt. Everest to an elevation of 15,000 feet and raised nearly $4,000 for victims of the Haiti earthquake. Steve and Randy are going Randy (left) and Steve Marks during their Mt. Everest to incredible heights for PASA, trek in 2010, to benefit victims of the Haiti earthquake and for this climb to be a success they’ll need the support of many www.pasafarming.org/trek. You will have sponsors and donors. Please consider the option of pledging a set amount, or pledging your support today by visiting you can trek vicariously with Steve & Randy by pledging by the foot — and really be a part of the climb! We hope many are inspired to support this incredible journey. Note: Steve and Randy tabled at the recent Farming for the Future conference to collect pledges for their climb. So far they’ve raised over $2,000 for the organization. Go Steve and Randy! B U I L D I N G PA S A TO G E T H E R by the Fundraising Committee Our 2010 fundraising efforts began with Board Member Rita Resick’s engaging appeal letter to members which asked, “There is a sustainable wave of change sweeping over our country today — a sea change of sorts. Have you noticed?” Well, many people have noticed, and they are transforming their belief in agricultural sustainability into support for PASA and our very important Annual Fund. We achieved 93% of our goal this past year by raising $250,445 to be directed to our education and advocacy programs. Many thanks go out to all the organizers and participants of our 2010 fundraising efforts. We very much appreciate everyone who gave generously of their time, talents, money, creativity and gifts — to support the PASA mission. Together we are building PASA, and we are grateful for our thriving membership that keeps the organization viable. In such a financially trying year, we are grateful to so many of you who verified your faith in PASA’s programs and mission by supporting these efforts with your gifts. It is now time to look ahead again and start working for a successful 2011. As we look ahead to spring and summer and regional farmland awakening from our Pennsylvania winter, PASA staff and volunteers are beginning to plan our third annual Summer FARM START being held May through June 2011. This year, the Summer FARM START is a statewide series of events to kick-off and celebrate local family farming, with a goal of increasing awareness of the significance of agriculture and local food systems in our region. Summer FARM START will give us the continued on page 28 13 Regional Marketing SOUTHEAST REGION n FarmFutures Program Marilyn Anthony, Southeast Regional Director describes the new land sharing program FarmFutures as “a blend of eBay and eHarmony.” Initially focused on the state’s Southeast region, the program will use a website to connect new or expanding farmers with land trusts and private landowners. The goal is to assist aspiring sustainable growers by matching them with underutilized land and the people who control it. PASA, and program partner PA FarmLink, began selecting participants in January and hope to have a pilot organic vegetable farm up and running in 2011. The finished FarmFutures website should launch sometime next year. If you are interested in applying for consideration in this pilot stage of the land-leasing program, visit PASA’s website for application materials or contact WESTERN REGION Spring is a great time of year for networking! A network can achieve a greater impact than is possible alone — it can be a resource for learning and a springboard for developing a business. PASA provides many opportunities for members to build relationships and connections across sectors of the food system through face-toface networking opportunities such as potlucks, workshops, and events. This spring, take advantage of the many opportunities to connect to other players within the food system — meet consumers, learn from other market managers, and connect with other organizations working to build the local food system in Western Pennsylvania. There are also opportunities to become part of on-line networks with similar goals. Check out http://localfoodsystems.org and find a place to meet, discuss, strategize, and develop ideas. Join a group or create one of your own in this on-line community of farmers, nonprofits, universities, businesses, and consumers in Pennsylvania, Michigan, and Ohio. Read on to learn about workshops, meetings, and conferences coming up soon, and keep up-to-date on events and [email protected] or 610-4585700 x307. n Southeast Master Class: Cheesemaking 101 Klein Farms Dairy & Creamery, Easton PA (Lehigh Co). For more information visit pasafarming.org/southeast or contact Denise Sheehan, 610-458-5700 x317. n Bike Fresh Bike Local — Chester County Save the date for September 25, 2011. Visit www.pasafarming.org/bikefresh for details. NORTH CENTRAL / EAST REGION The PASA member regional group based in Wayne Co. is offering a fourpart “Food for Thought” lecture series at the Honesdale Public Library. These began on February 26th and here are opportunities on the Western Regional webpage: www.pasafarming.org/westernregion. Building New Markets Series: Presented by PASA and Penn State Cooperative Extension, Allegheny County A series of professional development opportunities for farmers interested in advanced marketing strategies to diversify their sales channels. n Local Food Showcase: A Buy/Grower Event Thursday, March 10 Chatham University This event showcases the finest, freshest local foods Western Pennsylvania has to offer. Farmers and food purchasers interact to find new business connections for the upcoming growing season and beyond. Come join other producers at the premier grower/buyer networking event in the SW Pennsylvania region. Find customers for your farm products by registering as a vendor! For information & registration contact — Heather Mikulas, Penn State Extension, 412-473-2540 [email protected] 14 those remaining: n Organic Raised-Bed Gardening: Getting Started March 12 Presentation by Roger Hill, Treeline Farms & Al Benner, The Old School Farm & Moss Acres. 10:30am, www.waynelibraries.org for directions. n Seed Saving 101 March 19 Presentation by Adrianne Picciano a.k.a. The Dirt Diva. 10:30am, www.waynelibraries.org for directions. n Regional Potluck Gathering March 20, 4pm Summerhouse Grill in Montrose (Susquehanna Co.) A chance for members to gather, network & share a dish! RSVP to Darcie Welsted, 570-3961837. For directions, visit summerhousegrill.com or call 570-278-2000. n Understanding GAP Saturday, April 9 9:00am–11:00am Penn State Extension, Allegheny County Office Pittsburgh, PA 15208 Registration fee: $12.00 Is GAP Certification right for you? Learn about the Good Agricultural Practices Audit Verification Program, why you may consider this certification, and resources available should you decide to complete an audit. Lee Young provides an overview of what GAP is and shares resources and templates used to prepare for the audit process. Mikal Merlina describes his services conducting GAP audits. For information & registration contact — Heather Mikulas, Penn State Extension, 412-473-2540 [email protected] n Farm to Table Pittsburgh 5th Annual Conference March 25 & 26 Farm to Table Pittsburgh, a program of American Healthcare Group, is an educational program that provides opportunities for eating healthy local food in the Southwestern Pennsylvania Regional Marketing region. This year, the theme “Eat Local and Healthy All Year Round” inspires attendees to think beyond summer’s bounty of fruits and vegetables and explore all the seasonal, healthy foods that are available throughout the year. The conference features an interesting panel of speakers, including author Cody Holmes, presenting, “Ranching Full-Time on Three Hours a Day” and Sally Fallon of the Weston A. Price Foundation presenting “Traditional Diets and Raw Milk”. There are many opportunities for PASA members to get involved at the 5th Annual Conference held at the David L. Lawrence Convention Center in Downtown Pittsburgh. Register to attend as a participant or a vendor! Volunteer for a shift at the PASA table and promote your products! Exhibit for free at the Friday night Food Tasting- sample your food products and connect with customers. For more information about Farm to Table visit http://farmtotablepa.com/ conference. To learn more about volunteering at the PASA table contact the Western Regional Office at [email protected] or 412-365-2985. n 2nd Annual Edinboro Maple Festival March 19 & 20 Supports Northwest Pennsylvania Maple Association’s annual Taste and Tour. Edinboro Volunteer Fire Department’s Social Hall. Maple Festival includes meal of pancakes, fresh farm sausage, and fresh local maple syrup. Includes local agriculture, arts and crafts vendors, live music all day. See how sap is converted to syrup and other products. Buy your fresh syrup and value-added products at the festival from the NW PA Maple Producer’s Association. For more information about the Taste and Tour www.pamaple.org/ tour.html For more information about the festival go to: www.edinborohistory.org n PASA Master Class: Farmers Market Management Workshop April 2, 2011 10am–1pm Venango County Fairgrounds 867 Mercer Road Franklin, PA 16323 Learn from other market managers the tricks of the trade — market management strategies, presentation and displays, and market promotion. Bring a sack lunch and take time to network with other market managers during lunch and a special break-out session. Learn about ways to stay connected and continue your conversations on-line! For more information visit www.pasafarming.org/westernregion or contact Leah at 412-365-2985 Visit PASA online at www.pasafarming.org REGIONAL CONTACTS & DISCUSSION GROUP ADDRESSES Discussion groups are open to PASA members only to join and discuss issues related to sustainable agriculture. To join the group in your region, send an email to the appropriate address provided. Western [email protected] Leah Smith 412-365-2985 • [email protected] NorthCentral/Eastern Southeastern [email protected] Denise Sheehan 610-458-5700 x317 • [email protected] Western Southeast Southcentral [email protected] Jenn Halpin 717-243-5996 • [email protected] NorthCentral/Eastern [email protected] Leah Tewksbury 570-437-2620 • [email protected] Southcentral Out of State discussion group addresses: States North and East of Pennsylvania [email protected] States South and West of Pennsylvania [email protected] 15 Communtiy Outreach What is Buy Fresh Buy Local®? PENNSYLVANIA BUY FRESH BUYLOCAL® How to Plug In What is Buy Fresh Buy Local®? Buy Fresh Buy Local (BFBL) is a national marketing campaign coordinated by FoodRoutes Network (foodroutes.org) to connect consumers with locally grown foods. They coordinate BFBL chapters all across the country, in states including California, Iowa, New York, New Jersey and many others. PASA is working with FoodRoutes to coordinate 13 existing chapters in Pennsylvania. Several of these regional chapters are coordinated by PASA members and nonprofit associates. If you are interested in learning more, contact the chapter representative in your area (see box at right). BFBL is a marketing resource for farms and food businesses to showcase their products to consumers via buylocalpa.org and utilizing the BFBL logo on various marketing pieces, so customers can begin identifying what is produced locally. The Pennsylvania Buy Fresh Buy Local® program has been celebrating the abundance found in our Commonwealth since 2002, with the aim of making it easier for Pennsylvania consumers to find, choose and appreciate great local foods…and to support the farmers and lands which produce them. Currently there are 13 active chapters in Pennsylvania. We create local food guides (both in print and online) and organize events (such as farms tours or tastings), among other activities. To learn more about what's going on in your region, contact one of the local chapter coordinators listed below. For information on Buy Fresh Buy Local® chapters and activities outside of PA, visit FoodRoutes.org. What is the Good Food Neighborhood™? A vibrant local foods community depends on informed, involved eaters as it does on responsible growers and robust markets. Noticing a need for a membership for a broad consumer audience, while utilizing resources PASA had already been building with our BFBL chapters, The Good Food Neighborhood™ (GFN) was developed in 2009. GFN is a membership program offered via buylocalpa.org to connect the community of eaters, growers and various businesses. Current PASA members living in Pennsylvania are invited to join the program — and others may elect to join (GFN) instead of full PASA membership. As a GFN member, you will receive seasonal product updates; a e-subscription to Eaters Digest, the monthly newsletter of good food news in PA; a seat at our Community Table, where you can connect with other GFN members in your region around local food shopping, cooking and learning; information on events and tastings in your area; and discounts on apparel in our BFBL store. You can register today at buylocalpa.org/gfn. n Fayette & Greene Counties Fay-Penn Economic Development Council Chapter Coordinators Bob Junk [email protected] 724-437-7913 x227 or Jessica Steimer [email protected] 724-437-7913 x222 (New chapter in 2010) n Southeastern Pennsylvania (including Chester County’s Chapter) Chapter Coordinators Denise Sheehan [email protected] 610-458-5700 x317 or Marilyn Anthony [email protected] 610-458-5700 x305 Serving Bucks, Chester, Delaware and Montgomery Counties n Greater Lehigh Valley Nurture Nature Center Chapter Coordinator Lynn Prior [email protected] 610-703-6954 or [email protected] Serving Berks, Lehigh and Northampton Counties n Valleys of the Susquehanna (including Centre County’s Chapter) Chapter Coordinator Kristin Hoy [email protected] 814-349-9856 x11 Serving Centre, Clinton, Columbia, Lycoming, Mifflin, Montour, Northumberland, Snyder and Union Counties n Lancaster County Local Steering Committee, with the assistance of the Local Economy Center, Franklin & Marshall College Chapter Coordinator Linda Aleci 717-291-4293 or 717-380-7280 [email protected] n Western Pennsylvania PASA Chapter Coordinator for Southwest PA: [email protected] for Northwest PA: [email protected] 412-365-2985 Serving Allegheny, Armstrong, Beaver, Butler, Clarion, Crawford, Erie, Forest, Indiana, Jefferson, Lawrence, Mercer, Somerset, Venango, Warren, Washington and Westmoreland Counties n Northeast Region The University of Scranton Small Business Development Center Chapter Coordinator Maria Montenegro 570-941-7588 or [email protected] Or: Lisa Hall 570-941-7588 or [email protected] Serving Lackawanna, Monroe, Pike and Wayne Counties n Northern Tier Chapter Coordinator Northern Tier Cultural Alliance [email protected] 570-265-7455 Serving Bradford, Potter, Sullivan, Susquehanna, Tioga and Wyoming Counties Get on the map at buylocalpa.org Thousands of eager eaters each month use the map-based search tools on our website to find local foods near them in markets, stores, restaurants and direct from local growers. Shouldn’t they also find your business there? Even if you have your own website or Internet listings elsewhere, you don’t want to turn down the additional exposure you’ll get through a profile on our site — the online home of the Pennsylvania Buy Fresh Buy Local® program. Signing up is quick and easy: visit www.buylocalpa. org/getonthemap. n Philadelphia Fair Food Chapter Coordinators Christina Dowd [email protected] 215-386-5211 x106 or Ann Karlen [email protected] 215-386-2511 x101 n South Central Cheryl Burns Chapter Coordinator [email protected] 717-241-4361 Serving Adams, Cumberland, Dauphin, Franklin, Lebanon, Juniata, Perry and York Counties Be sure your profile is up to date If your business is already listed on buylocalpa.org, check to make sure that your information has been updated and you are using all the available tools. 16 n York County York County Agriculture Business Council Chapter Coordinator Brandi Miller [email protected] 717-858-8152 n Statewide Program Coordination Contact: [email protected] For website support contact: [email protected] Buy Fresh Buy Local® chapters in Pennsylvania are coordinated by the Pennsylvania Association for Sustainable Agriculture, on behalf of their national partner, FoodRoutes Network. To explore your region's food system further, hear about upcoming events and find more ways to get involved, please visit our website — www.buylocapa.org — or contact one of the folks listed above. Food Alliance Making the Most of Sustainability Certification Excerpted from Food Alliance Handbook Use certification to boost brand value • Customers buy products because of their brand value (e.g., quality, cost, customer service). • Certification adds value to your brand by verifying your marketing claims. Know your talking points • Sustainability certification claims come with a set of attributes and benefits to help communicate with customers. Train your sales and marketing staff • Be sure they know how to promote your product using its environmental and social claims credibly and effectively. Peel back the eco-label for your customers • Not all eco-labels are created equal. Educate your customers on how to critically evaluate eco-labels. Follow labeling rules and guidelines • Ensure the certification seal is used with integrity. Be specific, avoid ambiguity and never overstate the scope of the claim. All of Food Alliance’s marketing materials have been developed in conjunction with the Federal Trade Commission’s Guides for the Use of Environmental Marketing Claims. Use the certification seal on products • On-product labeling helps cultivate trust with sustainability-driven consumers, ensuring transparency and traceability. Use the certification seal elsewhere too • Every customer interaction is an opportunity to build brand recognition and customer loyalty. To communicate and remind others what you stand for — include the certification seal on your website, brochures, proposals, email signature line, press releases, advertisements, e-newsletters, etc. ADVERTISEMENT 17 Compose your story • Develop a concise & emotionally appealing narrative that tells the unique store about your environmental and social responsibility. Complement it with photos and video. Build relationships • The sustainability-driven consumer wants a relationship with you! Connect customers with the people, places and processes behind the production of your product. continued on page 21 PASA News PASA Staff Changes PASA would like to extend a warm welcome to Hannah Smith, our new Community Outreach Coordinator. Hannah will be working part-time with the Good Food Neighborhood program that extends throughout Pennsylvania and beyond. Through her work at the Pennsylvania Association of Conservation Districts, Keystone Human Services and as an independent consultant, Hannah comes to us with a wealth of experience in providing educational programming, communications, outreach and grant management, as well as policy advocacy. Jean Najjar was recently promoted to Auction Associate. Congratulations to Jean for her success in growing the PASA auction, launching GreenGoods and the online auction program. PASA STAFF AND BOARD WOULD LIKE TO WELCOME THESE NEW BUSINESS MEMBERS AS OF JANUARY 24, 2011 AgSquared Washington DC www.agsquared.com Benjamin’s Catering Boalsburg, PA http://benjaminscatering.com Better Harvest Factoryville, PA BioCycle Magazine, The JG Press Inc Emmaus, PA www.jgpress.com/biocycle.htm Capital RC&D Mechanicsburg PA www.capitalrcd.org Charles F. Patton Middle School Kennett Square, PA Common Wealth Inc Youngstown, OH www.resettleyoungstown.org PASA staff and board would like to thank the following volunteers as of 1.24.2011 Michael Ahlert Brad Berry Tricia Borneman Jill Landes Tom Murtha Joan Norman Henry Rosenberger Casey Spacht Special thanks to those who helped at the Farm Shows in York and Harrisburg Carol Anderson Amanda Birk Barbara Corson Barbara & Charlie Gerlach Amanda Grace Carl Hursh Laurie Lynch Dru Peters Lori Sollenberger Jason Stoltzfus Judy & Jonas Stoltzfus Chris Treichler Roz & Jim Yannaccone PASA staff and board would like to welcome these new Lifetime Members as of 1.24.2011 Thomas & Teresa Kisiel Claire Murray, Hugh & Ann Lofting Chris & Randy Treichler Katherine Watt Cornerstone Farm Ventures Norwich, NY www.cornerstone-farm.com Dairy Connection Inc Madison, WI www.dairyconnection.com Eggzy.net New Hope, PA www.eggzy.net Firth Maple Products Spartansburg, PA Goodness Grows Ministry North Lima OH www.goodnessgrows.net Green Gables Restaurant Jennerstown, PA www.greengablesrestaurant.com Highland Naturals Millersburg, OH J.M. Hatchery New Holland, PA www.jmhatchery.com Lancaster Trading House Inc Lancaster, PA www.lancastertradinghouse.com Local Food Marketplace Eugene, OR www.localfoodmarketplace.com Milton Hershey School AEE Hershey, PA Northeast Beginning Farming Program Ithaca, NY www.nebeginningfarmers.org Ohio Employee Ownership Center Kent OH Oxy-Blast Reedsville, PA www.progressivealternatives.com Reading Terminal Market Philadelphia PA www.readingterminalmarket.org Red Wiggler Community Farm Clarksburg MD www.redwiggler.org Redmond Mineral Inc Redmond, UT www.redmondnatural.com Seed Savers Exchange Decorah, IA www.seedsavers.org SF& Company State College, PA www.sfc-cpa.com Shenot Farm Inc Wexford PA www.shenotfarm.com Slow Food Harrisburg Harrisburg PA www.slowfoodharrisburg.com Slow Food Philadelphia Glenside PA Stanley C. Bierly Millheim, PA www.bierlygroup.com Penn State Press University Park, PA www.psupress.org Stoudt’s Brewery/ Stoudt’s Family Farmers Market Adamstown, PA www.stoudts.com Featherman Equipment Co. Jamesport, MO www.featherman.net Penny Rock Farm Hallstead, PA Sycamore Bridge Farm Versailles, OH Filtrexx Foundation Grafton OH www.filtrexx.com Purple Mountain Organics Takoma Park, MD purplemountainorganics.com VT Grass Farmers Association Colchester, VT FarmStart Guelph, Ontario www.farmstart.ca At the PA Farm Show in January, PASA member & volunteer Dru Peters (left) of Sunnyside Farm in York Co. was staffing our information booth, when State Senator Pat Toomey and then PA Dept. of Agriculture Secretary Russell Redding stopped by to learn more about PASA! Photo: Hannah Smith 18 Membership Update Moving? If you are moving, please contact PASA to update your mailing address. Several of our publications are sent via bulk mail, which is not forwarded via the USPS. Contact ted@pasafarming. org or call 814-349-9856 x25 to make an update. PASA Membership Snapshot As of January 24, 2011 — PASA membership stands at 5,474 members. Broken down by PASA regions: West Southeast SouthCentral NorthCentral Out of State = 932 = 1425 = 802 = 1278 = 1037 Membership Renewal Reminder Just a reminder to all those yet to renew your membership for 2011 — please look at your mailing label on the back of this newsletter to recall when your membership expires. You can renew online at pasafarming.net/membership, call 814-349-9856 or return the form you recently received in the mail. Membership Survey Results In the fall of 2009, PASA distributed our first biannual comprehensive member survey, and during the 2010 Farming for the Future Conference we attempted to gather additional responses. Data collection ended in March 2010, as written responses were entered into our survey tool. In upcoming issues of the newsletter and on our website, we will be reporting various results of the survey — a full summary report is available upon request. Demographics The average age of PASA members who answered the survey was 48 years old, a bit younger than the statewide average of 55.2. The average age of those identifying themselves as an agricultural producer was 49. Fifty-four percent of respondents were female, 46 percent were male. 97% of PASA members identify their race, ethnicity, origin, or background as White or Caucasian, which is similar to the 2007 US Census of Agriculture respondents, 99% of whom were White or Caucasian. Member Occupations Sixty-three percent of PASA members represented by the survey are agricultural producers. About half of these producers are full time farmers and half of these are part time farmers. PASA is a mixture of both new and established farmers. 21% of PASA members represented by the survey characterize themselves as aspiring farmers. 22% of farmers work on agricultural operations founded in the last ten years. PASA members are also active in agriculture and food systems in a diversity of roles. 16% are agricultural educators, 11% of PASA members represented in the survey identify themselves as processors of value-added products, 9% as food retailers. PASA membership also includes a significant number of individuals who participate in the local food system as conscientious consumers. 36% identified themselves as frequent shoppers at farmers markets and 16% are current or recent CSA subscribers. ADVERTISEMENT ADVERTISEMENT • Materials reviews • Quarterly Organic Matters Newsletter • Workshops and field days Contact us for a free info pack or to speak to one of our certification specialists. ASSURING the INTEGRITY of ORGANIC PRODUCTS 106 School Street, Suite 201 • Spring Mills PA 16875 814-422-0251 • [email protected] • www.paorganic.org 19 To learn more about Miller’s Orchards in Clarks Summit (Lackawanna Co.) visit millersorchard.com or call 570-587-3399. Miller’s Orchard By Michelle Isham, PASA Member F or the Peregrim family, owners of Miller’s Orchards Farm Market, the key to success is balancing the new with the old. Farming the same plot of land in Clarks Summit since the early 1800s, the family has seen its share of changes from dairy to apiary to orchard to vegetable farm. They are betting those years of experience with a new emphasis on soil management and new marketing techniques will prove profitable. Miller’s Orchards Farm Market sits on 120 hilly and rocky acres in northeastern Pennsylvania. Despite the topographical challenges, the farm is planted with apple orchards, vegetable gardens, and pastures for livestock. Husband and wife, Walter and Robin, took over the farm in 1992. Like many farmers seeking to add additional revenue streams, they added a farm market, a greenhouse for starting plants, and a bakery. Their freshly baked pies are well-loved in their area. The Peregrims also began offering hayrides and farm tours. Today Walter and Robin share farm management duties with their son Lewis and his wife Amber. This year, Lewis’s sister Delana left a job in finance to begin working on the farm as well. The elder Peregrim’s work together with their children to expand the community education and farm fun aspect of the farm. Meanwhile, both generations have turned their attention to soil health, sustainability, and the livestock. Amber and Lewis are currently able to live on what they earn from the farm alone and are committed to farming as their careers. “I grew up on a farm and my husband grew up on this farm. We just have it in our blood,” said Amber. Over the last five years, Lewis has developed a special interest in soil health and spends the off-season attending conferences and researching the subject. According to Delana, many of the approaches that they are taking are simply going back to the old way of doing things. The family came to the realization that for them, it was as important to enrich the soil and protect the environment as it was to bring in a large harvest. “We’re making sure that what we’re growing is full of nutrients from the soil on up,” said Amber. “Our job on earth is not to kill everything that’s here. We looked at these sustainable practices and they really matched our world view,” said Delana. Their current challenge is spreading 20 the word about the taste and quality of their products. The sustainable food message hasn’t penetrated as deeply into their rural region of northeastern Pennsylvania as it has in central and southern parts of the state. The process of marketing is directed as much toward selling the concept of sustainable foods themselves as selling Miller’s Orchard Farm Market produce. The Peregrims use their web site to detail the difference between their chickens and conventionally raised chickens. Delana has also established a presence at farmers markets in the area, using the markets as one more venue in which to spread the word. One advantage that the Peregrims have in their area is the close-knit community that seeks to support its members. Neighbors patronize their farm store out of a sense of loyalty to the community. “There’s a very strong tie in the community and that’s the thing we want to leverage,” said Delana. Growing a variety of crops helps them appeal to customers who are used to the one-stop-shopping convenience of large retail outlets like Wal-Mart. But every new product they introduce requires research and a period of trial and error experimentation. In addition to the learning curve, the family must guess correctly what products people will want to buy. “Farming by nature is not a specialization. You have to be good at a lot of things,” said Delana. Before selling a new product such as free-range chicken, the Peregrim’s researched growing techniques and raised experimental flocks to perfect their process. Once the processed chickens were satisfactory, they then turned their attention to pigs. Wary of diluting their attention and efforts, the Peregrim’s have refused to introduce multiple products at once or introduce a product before they felt that it consistently met their standard. The family is now working to perfect grass-fed beef. As with the chicken and the pork, they won’t begin selling the beef before it is, in Amber’s words “amazing.” “We are committed to not selling anything that isn’t excellent,” she said. n Food Alliance FOOD ALLIANCE CERTIFICATION STANDARDS INCLUDE: continued from page 17 Know the sustainability-driven customer • Create an internal process for continually monitoring the needs and desires of these customers. Provide adequate information • The sustainability-driven consumer has a robust appetite for information. Complement point-of-purchase materials with more detailed web-based content so customers can access the amount of information that’s right for them. Increase transparency • Demonstrate authenticity by backing up your claim. Show results, acknowledge shortcomings and engage customers in the process. If you are interested in becoming Food Alliance certified, contact [email protected] or call 814-349-9856. Once certified Food Alliance offers an in-depth marketing kit, which is available on their website at www.foodalliance.org. • Protect and improve soil resources • Protect and conserve water resources • Protect and enhance biodiversity • Conserve energy, reduce & recycle waste • Reduce use of pesticides, and other toxic and hazardous materials • Maintain transparent and sustainable food supply chains • Support safe and fair working conditions • No GMOs or artificial ingredients • Ensure healthy, humane animal treatment, with no growth hormones or non-therapeutic antibiotics • Continually improve practices ADVERTISEMENT Community Outreach continued from page 16 Buy Fresh Buy Local Chapter Updates NORTHEAST CHAPTER Upcoming Events: February 4, 6pm, First Friday in Downtown Scranton, Vintage Theater, 222 Wyoming Avenue, movie clips from the film FRESH. Local wine and food will be served. Chapter membership information will be displayed. Admission is free. Tote bags, hats and shirts will be for sale. February 25, 7pm, Penn State, Hazleton Campus. The Northeast Region Chapter of Buy Fresh Buy Local and the Center for Landscape Design and Stewardship will present a screening of the movie Fresh. Admission is free. March 18, 9am–11am, The University of Scranton Employee Wellness Day, Scranton, Northeast Region Chapter will have a booth and display chapter membership information and the local food guide. April 30, 1pm–6pm, Wine and Cheese Event, Maiolatesi Winery, 210 Green Grove Road, Scott Township. Sample local wines and cheeses at a beautiful winery. Admission is $30 and includes a chapter membership. Admission alone is $20.00. GREATER LEHIGH VALLEY CHAPTER This chapter is launching their own website at www.BuyLocalGreaterLehighValley.org. 21 Farmer Profile Green Meadow Farm By Sarah Graham, PASA member G lenn and Karen Brendle, owners of Green Meadow Farm, located in Gap (Lancaster County) call their farm practice philosophy “minimum impact farming” and include methods borrowed from organic and sustainable practices. “Farming is a learning process, every day, every year and every season brings something new,” says Glenn. Sometimes “serendipitous accidents” bring about new methods, as he has discovered. The Brendles started farming over 25 years ago, and today Green Meadow is comprised of 6 acres of gardens and 4,200 square feet of greenhouses, producing specialty herbs and vegetables for restaurants in Philadelphia and Lancaster. Glenn says unlike some farming operations that focus on just one or two crops, they grow over two hundred varieties of herbs and vegetables each year. “I realized I had to start delivering directly to chefs and restaurants in order to grow as a farm,” he says. It became apparent that his customers wanted variety, and valued his ability to provide many kinds of produce within a short time frame, tailored weekly to their specific orders. Brendle remembers starting out in the early 80’s attending the farmers market through the help of an Amish farmer. Experiences at the market led him to meet key individuals and customers who would help him create his farm and build his business over the years. Glenn says in terms of price structure for his produce he finds that it varies according to the needs of his customers, falling between that of traditional wholesale pricing and retail prices. When talking with Glenn recently about what he felt was unique about his farm, he replied modestly, “very little”. In some ways, their farm operation is similar to many others, but this farm stands out in its ability to conserve energy and create new ways of using alternative farming methods and fuels to support all facets of their work. In particular, Glenn says, “The main focus is on appropriate technology with lowest impact inputs.” The restaurants he sells to have an unending supply of waste vegetable oil, 22 Green Meadow owner Glenn Brendle. His farm comprises six acres of gardens and 4200 sq. feet of greenhouse space. and are in need of someone to use or dispense of this waste, and that is where Glenn stepped in and decided to use this waste to operate his farm. “It’s a win — win situation,” says Glenn. The use of waste vegetable oil to heat, provide electricity to the farm, and act as a natural herbicide and fungicide has increased his profitability and decreased pollution over the years. Fertility inputs include on-site composting of neighborhood manures and waste hay. Cover cropping includes use of Brassicas for harvest and weed suppression and insect control is accomplished through integrated pest management (IPM) and soap/vegetable oil emulsions. For more information about Green Meadow Farm, 130 South Mount Vernon Road, Gap PA 17527, contact 717442-5222 or [email protected]. n Farmer Profile INTERVIEW WITH GLENN & KAREN BRENDLE What is unique about your farm? Green Meadow Farm is located on the eastern boundary of Lancaster County near the town of Gap, Pennsylvania. The business, originally Spring Grove Farm at a former location, is now comprised of 6 acres of gardens and 4200 sq. ft. of greenhouses. The focus at the farm is on growing specialty herbs and vegetables for restaurants in Philadelphia and Lancaster. We are unique in how we operate our farm, using minimum impact farming that incorporates sustainable and organic methods of production. We continually work to create new methods that meet these standards. How has your operation evolved over the years? Our farm continually strives to find and use methods that reduce our impact on the land, while reducing waste and pollutants. Our use of vegetable oil and its by-products for energy consumption have allowed us to increase our production and lower our costs, which has increased our profitability. Over the years we have been able to recycle the energy we use to create other usable forms throughout our operation. More specifically, we are finding ways to power and heat our greenhouses to increase production during the late winter and early spring seasons, and thus provide some produce usually unavailable during this time of year to our customers. What do you see as some of the critical issues concerning agriculture today? There are many issues facing agriculture today, some are new issues, but many are long-term issues that need to be constantly re-addressed. In particular, the loss of farmland is one such issue, which coincides with the high cost and low accessibility of land to farmers. Another common issue among many farmers is not having enough time, and figuring out how to balance their efforts between marketing and production to make a living, and make a profit as well. Why did you join PASA? We joined PASA to support efforts to unite farmers together towards a common goal of sustainable practices, while improving our economic viability. Traditionally, farmers are independent thinkers, so encouraging us to work together is hard work but very important work. PASA helps by building solidarity within the farming community, uniting to work towards better practices and representing our interests, which is vital to our ability to survive as farmers today. ADVERTISEMENT ADVERTISEMENT 23 Understanding Federal Poultry Exemptions for the Direct-To-Consumer Producer/Grower By Brian Moyer, Program Coordinator – PSU Extension, PASA Board Member & Farmer Raising and processing poultry for the direct-to-consumer market has grown in popularity in recent years, particularly poultry raised on pasture. Advantages include low start-up cost, fast turnaround of product (typically eight weeks from start to finish), and growing popularity with consumers interested in local, natural or organic food. The United States Department of Agriculture (USDA) Food Safety Inspection Service (FSIS) is the public health federal agency responsible for ensuring that the nation’s commercial supply of meat, poultry, and egg products is safe, wholesome, and correctly labeled and packaged. There are exemptions to the federal poultry regulations that small producers can qualify for so they can raise, slaughter, and sell poultry directly from their farm. The exemptions can be found in Federal code 9 CFR 381.10 through 381.15. We will focus on what appears to be the three most popular exemptions for farmers. They are the “producer grower — 1,000 or less birds per year,” “producer grower — 20,000 or less birds per year,” and the “producer grower or other person (PGOP).” A common misconception is that an exempt operation is exempt from ALL requirements of the Poultry Products Inspection Act (PPIA). “Exempt” means that certain types of poultry slaughter and processing operations qualify to operate without: • Daily Federal inspection • A grant of federal inspection • Continuous bird-by-bird inspection • Presence of a federal inspector If you intend to operate under an exemption, you must keep two things in mind: A person or business may slaughter or process poultry under an exemption if the operation qualifies for the exemption. A slaughterer or processor of poultry may not simultaneously operate under more than one exemption during a calendar year. What follows are segments taken from the USDA’s guide “Guidance for Determining Whether a Poultry Slaughter or Processing Operation is Exempt from Inspection Requirements of the Poultry Products Inspection Act.” Recently, the USDA has recognized some inconsistencies in the guide and they will be updating it in the near future. For the time being, it is still a useful resource for small scale poultry producers. Producer/Grower — 1,000 Limit Exemption Limited provisions of the Act apply to poultry growers who slaughter no more than 1,000 poultry in a calendar year for use as human food. A person may slaughter and process on his or her premises poultry that he or she raised and they may distribute such poultry without mandatory inspection when the following six criteria are met [ 9 CFR §381.10(c) ]. Criteria: The poultry grower slaughters no more than 1,000 healthy birds of his or her own raising in a calendar year for distribution as human food; The poultry grower does not engage in buying or selling poultry products other than those produced from poultry raised on his or her own farm; The slaughter and processing are conducted under sanitary standards, practices, and procedures that produce poultry products that are sound, clean, and fit for human food (not adulterated); The producer keeps records necessary for the effective enforcement of the Act [ 9 CFR 381.175 ]; and The poultry products do not move in commerce. Note: Commerce means the exchange or transportation of poultry products between States, U.S. territories (Guam, Virgin Islands of the United States, and American Samoa), and the District of Columbia [ 9CFR §381.1(b) ]. 6. The shipping containers bear: a. the producer’s name, b. the producer’s address, and c. the statement, Exempt P.L. 90-492. “Exempt P.L. 90-492” identifies the 24 product as product produced under an exemption from the Act, Public Law 90492. Instead of the Federal law 90-492, a State law may be cited when the inspection of the slaughter and processing of poultry is exempted under the authority of a State law and the operations are reviewed by a State Agency. Producer/Grower — 20,000 Limit Exemption A poultry grower may slaughter and process more than 1,000 birds as exempt product for distribution as human food when the following eight criteria are met [ 9 CFR §381.10(a)(5) and (b)(1) and (2) ]. Criteria: The producer/grower slaughters and processes, on his or her own premises, no more than 20,000 poultry, raised by him or her, in a calendar year; The producer/grower sells, in a calendar year, only poultry or poultry products he or she prepares according to the criteria for the Producer/Grower — 20,000 Limit Exemption; he or she may not buy or sell poultry products prepared under another exemption in the same calendar year in which he or she claims the Producer/Grower — 20,000 Limit Exemption; The poultry products are distributed solely by the producer/grower and only within the District of Columbia or the State or Territory in which the poultry product is produced; The poultry are healthy when slaughtered; The slaughter and processing at the producer/grower’s premises are conducted using sanitary standards, practices, and procedures that produce poultry products that are sound, clean, and fit for use as human food (not adulterated); The producer only distributes poultry products he or she produced under the Producer/Grower Exemption; The facility used to slaughter or process the poultry is not used to slaughter or process another person’s poultry unless the Administrator of FSIS grants an exemption [ 9 CFR 381.10b)(2)] The shipping containers, when distributed in intrastate commerce (instead of the required features of a label of inspected product) bear: • producer’s name, • producer’s address, and • the statement, Exempt P.L. 90-492. Producer/Grower 20,000 Limit Exemption Notes: The producer/grower may sell, intrastate, the poultry products he or she prepares to other businesses for resale as meat or meals, including a distributor, hotel, restaurant, retail store, institution, or small enterprise when the product is produced under a Federal or a State exemption. FSIS has determined that when a grower producing poultry under the Producer/Grower Exemption rents slaughtering or processing equipment and operates such equipment on his or her premises, he or she is not disqualified for the Producer/Grower Exemption. In this situation, the grower is not required to request an exemption from the Administrator of FSIS. However, the slaughter or processing unit may not be used to slaughter or process another person’s poultry while it is on the renter’s premises. Producer/Grower or Other Person (PGOP) Exemption The term “Producer/Grower or Other Person” (PGOP) refers to a single entity, which may be: (1) A poultry grower who slaughters and processes poultry that he or she raised for sale directly to household consumers, restaurants, hotels, and boarding houses to be used in those homes and dining rooms for the preparation of meals served or sold directly to cus- tomers. (2) A person who purchases live poultry from a grower and then slaughters these poultry and processes such poultry for sale directly to household consumers, restaurants, hotels, and boarding houses to be served in those homes or dining rooms for the preparation of meals sold directly to customers. A business may slaughter and process poultry under this exemption when the following nine criteria are met [ 9 CFR §381.10(a)(6) and (b) ]. Criteria: 1. The producer/grower or other person slaughters for processing and sale directly to household consumers, restaurants, hotels, and boarding houses for use in dining rooms or in the preparation of meals sold directly to customers; continued on page 26 ADVERTISEMENT ADVERTISEMENT 25 Poultry Exemptions continued from page 25 The PGOP slaughters no more than 20,000 poultry in a calendar year that the producer/grower or other person raised or purchased are slaughtered and processed under this exemption; The poultry processed by a PGOP is poultry that the PGOP slaughtered;. The poultry products produced under the PGOP Exemption are distributed solely by the manufacturer and only within the State or Territory or the District of Columbia in which the poultry product is produced; The producer/grower or other person does not engage in the business of buying or selling poultry or poultry products prepared under other exemptions in the same calendar year he or she claims the Producer/Grower Exemption; The processing is limited to preparation of poultry products from poultry slaughtered by the PGOP for distribution directly to: 1) household consumers, 2) restaurants, 3) hotels, and 4) boarding houses for use in their dining rooms or in the preparation of meals sold directly to consumers within the jurisdiction were it is prepared; The slaughter and processing at the producer/grower or other person’s facility is conducted in a manner that results in the preparation of poultry products that are wholesome, sound, clean, and fit for human food (not adulterated); The facility used to slaughter and process poultry is not used to slaughter or process another person’s poultry unless the Administrator of FSIS grants an exemption [ 9 CFR 381.10b)(2) ]; and The shipping containers, when distributed in intrastate commerce, (instead of all the required features of a label for inspected product) bear: • the processor’s name, • the address, and • the statement, Exempt P.L. 90-492. State law, rather than Federal law, may be cited when product is produced in accordance with requirements of a State exemption. Producer/Grower or Other Person Exemption Notes: A business preparing poultry product under the PGOP exemption may not slaughter or process poultry owned by another person. A business preparing poultry products under the PGOP exemption may not sell products to a retail store or other producer/grower. State health department regulations may apply. Some things to consider if you are thinking about attempting to operate under exemption from federal inspection: Give considerable thought to your slaughter location on your farm. How will you handle: • Waste water and offal? • Pest control? • Is your water tested annually? What are your local zoning regulations? As you can see, poultry exemptions are rather complicated and can be misinterpreted. USDA FSIS has created a few things to help producers understand the exemptions. First, there is a free booklet called “Guidance for Determining Whether a Poultry Slaughter or Processing Operation is Exempt from Inspection Requirements of the Poultry Products Inspection Act” available at www.extension.org/ pages/Understanding_Poultry_Exemptions as well as a helpful chart that can aid you in navigating the exemptions. You can also listen to a recent webinar on poultry exemptions hosted by the Niche Meat Processors Association Network (NMPAN) at www.extension.org/pages/Archived_ Niche_Meat_ Processor_Webinars. FSIS now has an e-mail address to help you with your question. Go to askfsis.custhelp.com. n PASA at Twenty PASA has to offer. Our Board of Directors represents a diversity of agriculture from the entire state. Our competent staff is your support network, representing all regions. I encourage all of you, to stand, be heard, and defend the culture you choose. Be assured, PASA will stand with you. In the coming year I intend to lead discussions with other organizations with similar food ideology. We must be prepared for more attacks on raw milk, on local food suppliers and on organizations like PASA. We must be ready to stand and be clear about our commitment to rebuilding our Good Food Neighborhoods. I pledge to you all that if I must I will fight until my strength is gone to protect, food fit for our children and grandchildren. Let it be known that in the coming years, as new crises arise, our organization will not be quiet and fall into line, behind unsustainable leadership regarding food, fiber and energy policies. We will speak loudly and clearly, with unlimited determination, as we educate our communities with the highest quality knowledge available, and feed our future leaders with the healthiest food to be found. We must insert culture back into daily living. Together with all of you, I look forward to that journey! n continued from page 7 quality issues affecting all citizens, instead of endowing public universities with millions of dollars for unneeded hockey arenas for the benefit of a only a few. Our culture can tolerate honest capitalism, but not corrupt cronyism. Clean energy today, must keep the hills and valleys of Pennsylvania safe for citizens to live in fifty years. The recent youthful, unrest in Egypt should wake up our political process, and serve as a warning to ignorant, arrogant and unsustainable leadership. The Egyptian youth are angry from years of oppression. Our youth have a reason to be angry as well. Their health and future lifestyles have been undermined with inferior food choices, continuing environmental contamination, and the accumulated debt from the aftermath. Our youth deserve to be involved in choosing a sustainable culture. The young men and women I come in contact with from food networking want better leadership. Just look at the impressive future leaders among us here today. Starting today, all of you need to become part of the sustainable food production solution. Today, you have chosen to learn from the best and the brightest 26 Editor’s Corner The Grapevine by Michele Gauger Community Wind Project The Saint Francis University Renewable Energy Center was recently awarded a grant from the USDA and the Met Ed/Penelec Energy Sustainable Energy Fund to provide reports on wind resources for Pennsylvanian agricultural producers and small businesses. The lift on the electricity cap has left farmers and rural small businesses with rapid increases in electricity costs. Wind turbines in areas with good resources will help to reduce that cost, increase revenue streams, and lower overhead. Identification of a site’s wind resource is critical in determining feasibility of a potential wind project. The REC will use their systems and data to prepare wind resource assessment reports for your specific site with detailed information. Those with sufficient wind resources will be provided with information on choosing reputable wind installers. These installers can use our reports to help with their on-location assessments. Those without the sufficient wind resource will be advised on other possible renewable energy sources to utilize. Due to the grant this service will be free to landowners throughout Pennsylvania. More information and applications for the program is available at www.francis.edu/ communitywindhome.htm or by email at [email protected]. Food Desert Mapping from the National to the Neighborhood Scale ArcGis provides very detailed zoomable maps on food access and numerous related variables on their website. Go to www.arcgis.com/home and enter the words “food access” into the search box. The first item is a supermarket access map which shows the locations of supermarkets relative to populations living in poverty (the latter is available below a certain scale). One of the links is to the Food Atlas newly prepared by USDA’s Economic Research Service. A direct link to this site, which contains additional useful data is at www.ers.usda.gov/foodatlas Meat CSAs and Buying Clubs Nick McCann, NCAT Agriculture Marketing Specialist In any farm business, it’s important to have multiple marketing outlets in order to minimize risk and maintain a stable income. For an increasing number of livestock producers, a meat community-supported agriculture program (CSA) or buying club has become a viable addition to commodity markets or the sale barn. A meat CSA/buying club sells whole, half, or quarter carcasses to a group of individuals in order to: state-inspected, or custom-exempt butchering plants nearby. There are three main types of facilities: • Federally Inspected Plant You may resell your meat to consumers and enter into interstate commerce. • State-Inspected Plant You may resell meat to consumers, but not across state lines. • Minimize the time it takes to sell meat in volume. • Custom-Exempt Plant • Sell directly to minimize consumer costs. You may deliver meat to your customers, but for legal rea- • Sell the whole animal, not just the high-end cuts. sons your customers must pay the custom plant directly for slaughter and cutting services. So you must sell the animal • How can I start and manage a meat CSA/ buying club? Look to church communities or your own social network where people are already organized and familiar with each other to develop your meat CSA/buying club customer base. Customers are often asked to pay for their CSA/buying club share up front. However, when the upfront cost is too high, it is possible to market smaller portions of the carcass. When does marketing smaller cuts become too time intensive to both raise and market animals? This cut-off point will be different for every business but needs to be considered carefully. on the hoof and the buyer must pay the processor for butchering, cutting, and wrapping. • Where can I find other resources about meat CSAs or buying clubs? Marketing Meat for Small Producers, by Arion Thiboumery, Iowa State University Extension, and Mike Lorentz, Lorentz Meats. Alternative Meat Marketing Strategies, by Lauren Gwin OSU/Niche Meat Processing Assistance Network Local Harvest is an extensive national website of direct • How do I get my animals butchered and wrapped? The local meat locker is often a good place to find out about getting your animals butchered and wrapped. Depending on your area, you may have federally inspected, marketing that makes it easy for farmers and consumers to find each other. CSA Center directory at Warren Wilson College. 27 Classified Ads A full and up to date listing of classified and employment opportunities is available at www.pasafarming.org. FOR RENT / LEASE FOR RENT/PARTNERSHIP — Organic farm with acreage in Dauphin Co. is available for rent or partnership, 18,000 square foot greenhouse ready to farm, bed&breakfast with apartment and large out buildings. It would be great for a CSA or other adventures. Follow your dreams. Call Ivan @ 717433-7700. FOR SALE FOR SALE — 150 ton of spelt straw, large bales with no rain damage. Located at Millersburg, PA – Call Ivan at 717-433-7700. FOR SALE — PCO certified organic hay, 4x4 round bales, stored inside, first cutting, mixed grasses with lots of red clover, tested. $140 ton or $40/bale. Pleasant Valley Organic Farm, Amity, PA 15311 (Washington County), PASA member. Contact [email protected] or Lynn at 740 424 0446. Will help with loading or delivery. AVAILABLE AVAILABLE – 2 greenhouses, 2 hoophouses, garden. Housing, adjacent restaurant as base customer, Lehigh Valley. Contact 610-3606926 AVAILABLE – small dairy suitable for cows, goats or sheep. All equipment plus housling. Lehigh Valley. Contact 610-360-6926 INTERN POSITION — 10 wks, 2-acre miniintensive farm, Chester Co., housing included, $1,000 stipend. Contact Stephen at 610-593-1996. For pictures, go to www.guineahengarden.com. To apply, email [email protected] FARM ASSISTANT MANAGER — Organic Farm Assistant Manager — Washingtom/Baltimore area. Started over thirty years ago, we are an established, diversified organic operation on 185 acres. Primarily a value added enterprise, we direct market most of our products to consumers and other organic farms. — We conduct on-farm research and are often involved with organic/sustainable issues at the state and national levels. Help with daily activities: grass-based beef, pastured chicken and turkeys (on-farm processing), free range eggs, grain and vegetable crops, forages, ground livestock feeds, and organic seed production. Duties: operate tractors and equipment, feed livestock, and possible supervision of staff/interns. Assist with new projects, such as, farm scale composting to recycle local food wastes; “green” energy and building projects; and expanding farm tours. Qualifications: — demonstrated commitment to organic/sustainable/ local agriculture; desire to learn and to take on increasing levels of responsibility; experience working on a farm; ability, or willingness, to operate tractors and equipment. Desirable qualifications: experience on an organic farm or grassbased livestock operation; related education; ability to do simple repairs on farm equipment; ability to weld, repair fencing, and do simple carpentry; familiarity with managing: row crops, vegetables, forages, dairy, beef, or poultry. Salary commensurate with experience and abilities. A house suitable for a small family and health insurance are available. Reply with a letter of interest and resume or a description of your background: [email protected] Visit PASA online at www.pasafarming.org ADVERTISEMENT Summer FARM START continued from page 13 platform and opportunity to promote the coming growing season widely to local and regional media outlets as well as the public. It’s a chance to remind and educate consumers that tremendous local food is grown in every region of the state and there are multiple ways to support our community farmers and gain access to this healthy food. This year’s FARM START events will be held throughout Pennsylvania and are just beginning to take shape. We’d like to give our members the opportunity to be involved by designing your very own event that features farming and agriculture ‘your style.’ In tandem with your support, we are developing a Menu of Events that will include such things as Tours of Cheesemaking Farmsteads, Ice Cream socials featuring the first strawberries of spring, Wild Foraging Excursions, an Art on the Farm Reception and a variety of health & wellness focused activities. We want our events to give folks the opportunity to see, feel, and taste the advent of the farming season. To get involved, contact Lauren Smith at PASA headquarters. 28 ADVERTISEMENT Calendar A full & updated calendar listing is available at pasafarming.org. These listings include PASA coordinated or supported events, as well as those we felt would be of interest to our membership. March n Mar 12 PASA Wayne Co. Members Group — “Food for Thought” Library Series — Honesdale Library. Organic Raised-Bed Gardening: Getting Started, presentation by Roger Hill, Treeline Farms & Al Benner, The Old School Farm & Moss Acres. 10:30am, www.waynelibraries.org. n Mar 19 PASA Field Day — Sustainable Maple Syrup Production on Any Scale. Macneal Orchards & Sugarbush, Centre Co. For details visit pasafarming.org/farmbasededucation or call 814-349-9856 x20. n Mar 19 PASA Wayne Co. Members Group — “Food for Thought” Library Series — Honesdale Library. Seed Saving 101, presentation by Adrianne Picciano a.k.a. The Dirt Diva. 10:30am, www.waynelibraries.org. n Mar 19–20 2nd Annual Edinboro Maple Festival. Edinboro Volunteer Fire Department’s Social Hall 125 Meadville Street, Edinboro, PA. For details — www.edinborohistory.org. n Mar 25–26 Farm to Table Pittsburgh 5th Annual Conference. For details — http://farmtotablepa.com/conference. n Mar 26 PASA Southeast Region Master Class: Cheesemaking 101; Klein Farms Dairy & Creamery, Easton PA. For more information visit www.pasafarming.org/southeast or contact Denise at 610-458-5700. n Mar 28–Apr 18 Backyard Poultry Course, Montgomery Co. 4-H Center. A program for small-scale meat and egg producers. This course covers breeds, health, nutrition, and housing. For details: http://extension. psu.edu/start-farming/courses/backyardpoultry. n Mar 29 Keeping Fresh Produce Safe Using Good Agricultural Practices (GAPs) — Farm Food Safety Workshops from Penn State Cooperative Extension Contact: Andy Beck, 570-622-4225 or [email protected]. n Mar 30–Apr 1 What Works 2011! Conference Explores Entrepreneurship and Community Development. Philadelphia, PA. Sponsored by Northeast Regional Center for Rural Development (NERCRD), www.nercrd.psu.edu. n Mar 31–Apr 21 Exploring the Small Farm Dream — PSU; Lehigh County Agricultural Center, 4184 Dorney Park Road, Room 108 Allentown, PA. For details: http://extension.psu.edu/start-farming/ courses/ exploring-the-small-farm-dream-1. April n Apr 2 PASA Western Region Master Class: Farmers Market Management Workshop; 10am–1pm, Venango County Fairgrounds, 867 Mercer Road, Franklin, PA 16323. For more information visit www.pasafarming.org/ westernregion or contact Leah at 412-365-2985. n Apr 15–24 Edible Ecosystems Emerging: Food Forestry for the 21st Century. Join us for a nine-day forest garden design intensive with Dave Jacke and friends! Wild Meadows Farm — 456 Smith Road — Schellsburg, PA 15559. Contact — Kim Walsh, [email protected] or 814-8394962 or http://wildmeadowsfarm.com. n Apr 16 Breaking the Barriers — Access to Land, Capital and Equipment for Farm Startups. Delaware Valley College, Doylestown, PA. For details — http://extension.psu.edu/startfarming/courses/breaking-the-barriersaccess-to-land-capital-and-equipmentfor-farm-start-ups. n Apr 30 Pastured Pork Day at Owens Farm in Sunbury, PA. Three pastured pork producers and a nutritionist will share their experience on the day-to-day realities and chal- 30 lenges of raising pigs outdoors. The guest speakers (all members of PASA) include Jeff Mattocks from The Fertrell Co., John and Todd Hopkins from Forks Farm in Columbia Co.,Nate Thomas from Breakaway Farms in Lancaster Co., and David and Caroline Owens. Preregistration is required. For more information, visit www.owensfarm.com or call 570898-6060. n Apr 15 PASA Field Day — Hands-on Urban Market Gardens: Techniques for Improving Sustainability & Profits in Small Spaces. The Fairgreen Neighborhood Garden, Youngstown, OH. For details visit pasafarming.org/farmbasededucation or call 814-349-9856 x20. May n May 9 PASA Field Day — Transitioning to Organic in an Apple Orchard O’Neill’s Orchard, Wayne Co. For details visit pasafarming.org/farmbasededucation or call 814-349-9856 x20. n Mid-May –Mid-June PASA Summer FARM START A statewide series of farm-themed events will kick-off and celebrate local family farming and increase awareness local food in the Commonwealth. This year’s FARM START events will give people the opportunity to experience farms & agriculture in a variety of ways. Stay tuned to pasafarming.org/farmstart. n May 23–25 PASA Intensive Learning Program — Mob Grazing with Ian Mitchell-Innes: A Three-day, Hands-on Intensive. Kananga Farm, Westmoreland Co. Registration limited to 50. Save $100 by registering before April 15th. For details visit pasafarming.org/farmbasededucation or call 814-349-9856 x20. September n Sept 25 Save the Date! Bike Fresh Bike Local — Chester County For details vist www.pasafarming.org/ bikefresh. Membership & Contribution Form Please clip this application and return with payment to: PASA Membership, PO Box 419, Millheim, PA 16854 or join online at pasafarming.org GOOD FOOD NEIGHBORHOOD ™ MEMBERSHIP GOOD FOOD NEIGHBORHOOD BENEFITS Good Food Neighborhood is an internet-based program • Personalized seasonal product updates from local food providers on buylocalpa.org. • Insider info on food & beverage tastings, farm tours and other local food events in your neck of the woods. • Weekly event & educational news from PASA. • A subscription to Eaters Digest, monthly e-newsletter on good food news in Pennsylvania (and beyond). • Discounts on apparel and other goods purchased from the buylocalpa.org marketplace. • A seat at the Community Table, where neighbors connect around local food shopping, cooking and learning. Our Community Table Program helps you make LOCAL connections. Reach out to your Good Food Neighbors to form or join a group to either discuss a local food topic or organize a local foods activity. • The satisfaction of knowing that you are helping to sustain agriculture in your region Good Food Neighborborhood Membership Please enter name and email address of the recipient in the field $ 30 PASA MEMBERSHIP LEVELS PASA MEMBERSHIP BENEFITS • A subscription to our bimonthly, Passages newsletter • Free classified ad and discounted display advertising in Passages • Discounted admission to our annual conference, field day & intensive learning programs • Voting privileges for board of director elections & bylaws • Annual membership in the Good Food Neighborhood™ program for consumers (separate online registration required) • Assistance with Food Alliance sustainable certification (if applicable) • Invitations to other special events, such as membership • Membership networking opportunities regionally & via PASA discussion groups potlucks & Harvest Celebration dinners • The satisfaction of knowing that you are helping to sustain agriculture in your region • Discounts on Buy Fresh Buy Local® partner fees (coordinated through local chapters) • Event promotion via our website & newsletter PASA MEMBERSHIP OPTIONS Family/Farm or Sustaining Lifetime Membership Individual Individual — Two Year RENEWAL Membership* (Save $10) Please list all names for this Family/Farm membership. You may include children between the ages of 14–22, and also multiple generations directly involved in the farm. $ 45 $ 80 $ 70 Family/Farm Please complete field at right Family/Farm — Two Year RENEWAL Membership* (Save $10) $ 130 Nonprofit Please complete field at right $ 100 Business Please complete field at right $ 150 Business Patron PASA will contact you for the 12 additional names Nonprofit or Business Membership ($100 or $150 Levels) $ 500 of those to receive individual membership benefits. * Two year membership options are for current members RENEWING only! Please list up to two additional people associated with your business to receive individual membership privileges. $ DONATIONS PAYMENT Consider lending extra support to these two PASA funds. The Annual Fund supports PASA’s basic operations. Total amount due VISA $ Check Payable to PASA The Arias M. Brownback Scholarship Fund helps those wishing to learn about $ sustainable agriculture attend the annual conference regardless of financial position. MasterCard Discover Exp. Date Cardholder Name Credit Card Complete at Signature right PASA is a registered 501 (C) 3 organization and contributions are tax exempt. The official registration and financial information of Pennsylvania Association for Sustainable Agriculture may be obtained from the Pennsylvania Department of State by calling toll-free, within Pennsylvania, 800-732-0999. Registration does not imply endorsement. GIFT MEMBERSHIP In addition to your own membership, you may give PASA membership to a good friend, family member, business associate or other worthy recipient on an annual or lifetime basis…a gift that keeps on giving! $ 45 Individual special extras Card No. $ Family/Farm $ 70 Sustaining Lifetime Member $ 1,400 LIFETIME MEMBERSHIP & PERMANENT BUSINESS PARTNERS Contributions for Lifetime Memberships & Permanent Business Partnerships will be managed with care, sustaining both the ongoing memberships as well as the long-term future of PASA. There are few things a member or business could do to symbolize their lifelong commitment to sustainability than to place such confidence in the value and viability of PASA itself. $ 1,400 Sustaining Lifetime Member SUBTOTAL $ Please complete the Family/Farm Membership field above left Name(s) Permanent Business Partner City State Telephone $ 3,000 Please complete the Nonprofit/Business Membership field above left Address SUBTOTAL $ ZIP+4 E-mail 31 Non Profit Org. U.S. Postage PAID State College, PA Permit No. 213 Pennsylvania Association for Sustainable Agriculture PO Box 419 • Millheim, PA 16854-0419 2011 Farming for the Future Conference Sponsors PATRONS OF SUSTAINABILITY PLATINUM KEY SPONSORS