our Brochure

The idea
Founded in 2009, MySwissChoco.com was created by the idea and the will of its owner Sandro
Glaus, with the purpose to offer a high-quality product, 100% customized and typical of Swiss.
Our key strength
Our customer can create his own 100% Swiss chocolate product, handcrafted, selecting
different kind of flavors, ingredients, size and packaging.
Our ice cream maintains the characteristic of italian culture of gelato with the property of Swiss
chocolate, by combining two benefits: kwon-how and raw material quality.
Furthermore, Myswisschoco gives peculiar attention at the coffee culture, proposing different
blends of coffee and possible connections and combinations with chocolate.
Swiss Chocolate
Our Chocolate (Milk, Dark, White and Caramel) is exclusively produced in Switzerland and our
products are the result of a careful and accurate selection. Indeed, some of our kind of chocolate have been awarded with major world awards (For example, 65% Grand Cru Maracaibo Nominated Best Chocolate World 2004).
Selected products
. Chocolate bars
. Customized chocolate bars and customized products to take away (2 sizes)
. Chocolate lollipops
. Chocolate shoes
. Puffed-rice chocolate candy
. Coffee chocolate candy
. Chocolate cornflakes
. Pralines
. Chocolate pieces
. Product line “iSwissChoco” (phone, tablet and mp3)
. Chocolate Christmas decorations
. Easter eggs
. Chocolate drinks (consumption at the shop or takeaway)
Our products
. Chocolate products related to national holidays (Valentine’s day , Mother’s Day, etc...)
. Chocolate covered fruit
. Chocolate creams
. Ice-cream
. Coffee selected mixtures
. Swiss paninis and salads
. Hazelnut Cream
. Homemade yogurt
. “Swissy” gadgets (clothes, cups, etc…)
. Swiss gadgets (bags, T-shirts, etc…)
. B to B
. Customized chocolate products for enterprise
. Events for business
. etc...
Sales channel
Direct sales . Pop-Up-Stores/Events . Shop-in-Shop . Corner . Sales BtoB
DIRECT SALES
Our web site
Goal
SHOP: 3
NEXT OPENING: Doha - Qatar
Our mascot
Since 2013 we have designed “Swissy”, the new mascot of MySwissChoco.com
We are achieving gadgets, t-shirts, cups and other items based on tales about Swissy
and new characters in an imaginary swiss-world.
&
Coffee
Chocolate
The customers have the option to choose from a minimum of 3 to a maximum of 5 different
coffee blends; they may taste at the shop or take-away, and purchase the coffee mixture for domestic use. Furthermore, the possibility to combine coffee and chocolate in numerous variants,
makes the product even more unique and customizable.
What they say
ABOUT US:
A selection of articles...
The Italian magazine of franchise industry “Az franchise” has dedicated
a long article about the business concept myswsisschoco.com
A selection of Pictures
100% Swissness in your country
Take part at the MySwissChoco’s idea; you have the chance to start a one-of-a-kind business
100% Swiss, by our formula “Master Franchisee”.
MySwissChoco grants through its partner the following forms of cooperation.
. The possibility of becoming Master Franchisee for the concerned country and market,
and commercialize concepts and shops (Franchisee) MySwissChoco.com
. The Masterfranchisee is granted the opening of direct sales outlets or by its franchisees
. Consolidated business concept and structure
. Training and assistance by the parent company
Why MySwissChoco?
. Swiss
Starting from products, passing through know-how and training, any items and service are 100% Swiss.
. Handmade
Any products are made by hand and not industrial and directly in front of our customers.
. Unique
Our customer may customize the chocolate bar based on his own taste and idea.
Handmade products are different from each other and because of this unique.
. Our recipes
Recipes are created and studied by our pastry chefs.
. Training
We warrant a starting and continues training.
Finance
The approximate investment refer a POS of 60/70mq
Detail
Entry Fee
Equipment
Pos
Tools
$
Note
range
from 30.000
to 275.000
69.600
Possibility of different terms in case of agreements between the
parties..
111.000
Counters, Refrigerated Counters, Fixtures, Furniture, Lighting
2.900
Production Tools, Molds, etc...
8.200
Uniforms, Mugs, Cups, Spoons, etc...
20.900
Start-Up Supplies
8.200
Chocolate, Coffee, Ingredients, Confectionery Products
1.200
Computer, Printer, Cash Register
3 Tempering Machines, Coating Pan, Coating Machine,
Refrigerator
First furniture
Pos materials
Packagings
Raw Material
HW
. Royalties
(A) 5.5 % of net sales for each store
(B) a minimum monthly royalties fee agreed between the Franchisor and Master
Franchisee.
. Marketing service fees
Master Franchisee will have to recognize to Franchisor a Marketing Service Fee for Services Marketing:
(A) one percent (1%) of net sales
(B) a minimum monthly amount (Marketing Service Fee) agreed between
the Franchisor and Master FranchiseeThe Master Franchisee shall pay the
Marketing Service Fee each
NOTE:
The monthly turnover has been calculated on a POS of 60/70sqm. with direct production in a Lab;
it’s based on a restricted selection of products.
The investment will be calculated considering the customer base and the purchasing power
of each country. The entrance fee will be assessed in relation to these data.
Those data are subject to changes (Customs Tax, Currency) and to be intended here as a base information.
(Exchange currency Swiss franc-dollar: CHF 1= $ 1,16)
marketingmix.ch
For more information:
MySwissChoco.com®
Uniko Sagl.
Via dei Pioppi 14
CH-6616 Losone
t. 0041 91 756 69 69
Contact
Sandro Glaus
Ceo
[email protected]
Silvia Buzzi
General Manager
[email protected]
Matteo Geron
Product Manager
[email protected]
Mara Licia Frigo
Consulente Franchising
[email protected]
The information contained in these document is confidential, privileged and only for the information of the intended
recipient and may not be used, published or disclosed to third party.