Tourism Promotion Service

MANDATE OF THE DEPARTMENT
Department of Tourism in the Autonomous Region in Muslim Mindana
primary government agency charged with the responsibility to encour
mote and develop tourism as major socio-economic activity
erate foreign currency and employment and to spread the benefit
ism to a wider segment of the population with the support, assista
cooperation of both private and public sector and to ensure the s
venient enjoyable stay and travel of the foreign and local touris
region.
The inception of the Department of Tourism to the ARMM Administration was ba
e Executive Order number 425 signed by then RP President CORAZON C. AQUINO o
ber 12, 1990; and Republic Act 9054, Article XII, Sections 35 and 36. And Muslim
anao Autonomy Act No. 278. The Department of Tourism is one of the first seven
cies devolved to the ARMM.
OVERALL GOAL
A progressive tourism industry with a functional
and responsive agency that provides accessible
quality services to the empowered industry
operators which enjoy the benefits of sustainable
economy.
EXECUTIVE SUMMARY
Agency Outcome
ncrease Local and Foreign Tourist Receipts and Arrival and
Quality of Visitors Experiences.
ncrease varieties of Tourism Products and Services
ncrease Tourism Beneficiaries.
Consistent with the Organizational Performance Indicator Framewor
OPIF) of the department, supportive ARMM OPIF under MFO 7.
crease Local and Foreign Tourist Receipts and Arrival
Tourism Industry Performance)
of 15th of December 2013, the ARMM received 147,037 tourist arrivals for
0% growth in 2012 vis-a-vis the increase of around 2.84% in 2011.
e estimated tourist gross receipts for 2013 is Php 2,576,530,000 an increase
p 126,205,000 from 2012 vies-a-vis the increase of Php 73,400,000 from 20
The estimated tourist gross receipts cuts-across other industries like transp
trade, food, etc.; hence, this amount can be attributed to or represents the e
industry in the ARMM corollary to tourism value chain.
creased varieties of Tourism Products and Services
unch Electronic-Tourism Accreditation Promotion and Packaging Services
TAPPS). This ETAPPS essentially enhance the implication of electronic touri
the visitors, and the tourism operators, highlighting the informational system
ch serves the touristic services. It comes to support the tourists and or clien
providing specialized sites and software which reduce the time necessary fo
delivery and access of touristic services.
Making the information available for the client to be able to access and explo
is essential also for the Open Governance Policy of the government, worldw
web tourism promotion, and management information system.
ckaged the 1st Tour Package for the municipality of Upi
ncrease Tourist Beneficiaries
(Department Outcome supportive to Cluster 3: Economic Growth & Linkages)
department was able to assist 74 MSMEs by providing them a venue for eco
ity and was able to generate sales of Php 11,000,042.63.
department cooperated with the 6th Infantry Division for the conduct of Peace
e at Awang, DOS, Maguindanao. The Trade Fair was participated by 16 LG
40 MSMEs representing these LGUs, 601st Brigade Coop (1 MSME), and D
MM (2 MSMEs) for a total of 43 MSMEs; and and the sales generated is
98,996.00.
Programs, Projects, Activities
ourism Promotion Services
Target
Accomplished
(as of November 30, 2013)
ort to Celebration of Festivals
7
7
ipation to Travel marts and Fairs
4
4
m Advocacy
5
17
m Council Organizing
5
6
m Profiling
4
3
Tourism Standards and Accreditation Services
creditation of Tourism Operators
d Related Entities
Target
3
Accomplished
(as of December 15, 2013)
3
(activities conducted: Creation of ETAPPS
website
Tourism Development Services
tural Tourism Development
Target
3
Accomplished
(as of December 15, 2013)
3
(identified and submitted list of ARMM Tou
Priority Infrastructure Development Projects
the MinDA and TIEZA )
(As of Dec 15)
mary of Fund Sources
FUND SOURCES (2)
Regular (ARMM GAA)
ALLOCATION (3)
RELEASED (4)
DISBURSED (5)
% UTILIZED
11,202
11,202
11,202
100%
1,800
1,800
1,800
100%
13,002
13,002
13,002
13,913
13,913
13,913
100%
2,205
2,205
2,205
100%
16,118
16,118
16,118
14,185
14,185
13,992
98.64%
5,400
2,863
2,632
91.94%
19,585
17,048
16,624
97.54%
National Funds
FAPs / BA
Local Funds
Total
Regular (ARMM GAA)
National Funds
FAPs / BA
Local Funds
Total
Regular (ARMM GAA)
National Funds
FAPs / BA
Local Funds
Total
ar Programs (ARMM GAA)
cal and Financial Report (2011(2011-2013)
Projects, and
tivities
Promotion
Standards
editation
Development
Physical Accomplishment
Financial Accomplishment
2013
2011
Actual
2012
Actual
14
2013 Budget (
2011
2012
Utilization Utilization
Actual
Target
Acc. as of
Dec 15
%
52
25
37
148%
1,530
1,565
1,685
1,495
1
4
3
3
100%
268
285
241
241
1
3
3
3
100%
525
535
482
482
Released
Disbur
d
ncial Utilization of Regular Funds
011 - 2013
ar
Allocation
Released
Obligated
Disbursed
% Ut
8,879
2,323
8,879
2,323
8,879
2,323
8,879
2,323
10
10
11,202
11,202
11,202
11,202
10
11,508
2,385
11,508
2,385
11,508
2,385
11,508
2,385
10
10
13,893
13,893
13,893
13,893
10
11,775
2,410
11,775
2,410
11,775
2,410
11,775
2,218
10
92.
14,185
14,185
14,185
13,993
98.
Funds Programs
cal and Financial Report (2011(2011-2013)
m,
and
es
and
ion
ent
Physical Accomplishment
2011
Actual
2012
Actual
14
Financial Accomplishment
2013
2011
Utilization
2012
Utilization
Actual
Target
Acc. as of
Dec 15
%
52
230
228
99%
1,188
1
4
15
15
100%
1
3
3
3
100%
2013 Budget (P ‘0
Released
Disbursed
2,455
2,004
1,760
198
265
286
286
460
485
573
573
2014 Plan
Program
sm Promotion and Service
pport to Celebration of Festivals
rticipation to Travel marts and Fairs
urism Advocacy*
stitutionalization of Organized Tourism
uncil*
urism Profiling*
tting-up of Tourism Information
sistance Counter*
m Accreditation Service
creditation of Tourism Operators and
lated Entities*
m Development Service
nvergence Program for Enhancing
urism Access (Tourism Road Infra)*
urism Development Area Planning*
urism Resilient Community
velopment*
Site Development And Data Base
gement
ebsite development
Output Indicator
2014 Targets
- No. of Festival Supported/Sales Generated
- Sales Generated/Business Matched
- No. of Activities Conducted/Events Organized
- No. of Plans formulated by LGUs
- Organized ARMM Tourism Officers
Association
- No. of Tourism Assets Profiled
- No. of Counter Established
7/20M
12M/5
20/5
7
No. of Orientation on Accreditation Conducted
No. of Application for Accreditation
No. of Accreditation conducted
5
16
16
No. of Proposals Reviewed and Indorsed by
the Regional Tourism Council
No. of LGU Planning Facilitated
No. Tourism Training Conducted
12
Website developed
1
Remarks
Equitable funds
supplemented by OR
1
20
3
Increase number of
tourism establishme
Mun.. With Tourism A
Mun
8
10
GOVERNANCE AND ADMINISTRATION
Implementation of Department’s Strategic
Performance Management System-Office
Performance Evaluation System (SPMS-OPES)
Monthly
Semi-Annual Performance Review
DATA MANAGEMENT
Establishment of Management Information System
Website Enhancement
ersonnel Summary)
s of December 15, 2013
Region
Basilan
Lamitan
LDS
Marawi
Mag
Sulu
TWT
ular
29
-
-
-
-
-
-
-
ual
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
ntract of Service
14
-
-
-
-
-
-
-
al
43
-
-
-
-
-
-
-
ntractual
II
DOT-ARMM Organizational Structure
ENGR. MARITES K. MAGUINDRA
Regional Cabinet Secretary
DAYANG G. KARON
Administrative Assistant III
SHALIMAR A. CANDAO
Assistant Regional Secretary
Assistant Regional Secretary
Tourism Promotions and
Operations Division
Finance and Administrative
Division
ENGR. JOHN C. LOMBOY
Chief Tourism Opns. Officer
SEFRALIN D. ALI
Chief Administrative Officer
ABU-BEN J. ULAMA
Supervising Tourism Operations Officer
Tourism Planning, Policy and
Development Section
EMRAN S. SALENDAB
Senior Tourism Operations Officer
MOAMAR A. DIMAPANAT
Tourism Operations Officer II
MARIE CRIS B. BATUAMPAR
TOO II
L M. BANTILAN
TOO I
SAUDI S. SALAMAT
TOO I
NA M. LAUBAN
min. Aide III
CORAZON P. MACAHIS
Admin. Aide III
Tourism Promotions, Marketing
and Operations Section
REGIA B. TAGUIDID
Senior Tourism Operations Officer
NENE D. MANGACOP
TOO II
ZUBAIDAH A. SANGKI
TOO II
DATUCAN G. NUL
TOO I
DULCE K. SANTOS
TOO I
NOHAAD B. AMPATUAN
Admin. Aide VI
ARLENE G. CADIR
Admin. Aide III
Administrative Support
Section
LAURA Y. PANGILAN
Administrative Officer IV
SAMSINOR S. JALIL
Admin. Officer I
GUIBAI A. BATITAO
Admin. Aide VI
ARTHUR L. PALABRICA
Admin. Aide IV
MAMA A. MACAUYAG
Admin. Aide II
IRENEO I. GALAPIN
Admin. Aide I
Finance
Section
VACANT
Admin. Officer IV
CAR
JULIET B. BANSI
Admin. Officer
Challenges
ional Tourism Council
Interventions , Strategies Taken (PAPs)
Status as of December 15,
2013
The department planned to organized a
Regional Tourism Council
Organized last November 28,
2013
e of
al/City/Provincial Tourism
The department will provide technical
assistance to municipal LGUs (with
potential tourism assets), cities and
provincial LGUs in crafting their own
tourism plan;
Letter sent to concerned LGUs
Standards and
ation Service
The department developed a website for
its Electronic-Tourism Accreditation
Promotion and Packaging Service
(ETAPPS)
Launched last November 28,
2013 the E-acccreditation;
Form being improved
Invitations to target clients
initiated.
ent’s Essential
n Equipment
Request for the release of the 2013 LF
Capital Outlay
Letter of request forward to
ORG
orking Space
Proposed for a relocation to
bigger/conducive office or the Construction
of New Building
-- plan and advocate
ty Enhancement
Programmed Activities 2014 LF Proposals
Subject to approval
Rem
ther Tourism Challenges
Connectivity
Poor Road Networks
Image Problems
Frontline Services
Poor Facilities
Underdeveloped Destination
Preparedness of Primary Sectors (drivers, tour operators, community)
Culture of Tourism
Packaging of Unique Products
THANK YOU
DEPARTMENT OF TOURISM – ARMM LOGICAL FRAMEWORK
ocietal Goal
Reduced Poverty & Empowered the Poor and Vulnerable
ectoral Goal
Increased Income & Productivity and Improved Regional Economy
rganizational
Outcomes
Increased varieties of Tourism
Products and Services
or Final Outputs
Increased Local and Foreign
Tourist Arrivals
Tourism Promotion Services
Tourism Promotions Program
- Support to Celebration of Festivals
- Participation to Travel marts and Fairs
- Support/Participation to ARMM Provincials/
Cities/Municipals Foundation Anniversary
- Tourism Advocacy and Tourism Council
Organizing
rams/Activities/
ojects (PAPs)
Increased Tourist Receipts and
Quality of Visitors Experiences
Tourism Development Services
-
Tourism Development Program
Historical Park and Landmark Dev’t.
Eco-Tourism Dev’t.
Aqua-Tourism Dev’t.
Cultural Tourism Dev’t.
Increased Tourist Beneficiaries
Tourism Standards & Accreditation Services
Tourism Standards and Accreditation
Program
- Accreditation of Tourism Related Entities
- Accreditation of Tourism Related Operators
PERFORMANCE MEASUREMENT
PERFORMANCE INDICATORS (PIs)
omotion
Festivals
undertaken
Travel marts and
nded/Participated
ARMM
/Cities/
Foundation
y Supported/
d
Tourism
Conducted
Tourism Council
media interviews
Promo Materials
d/or distributed
● Tourism Development
Services
- Number of Historical Park
and Landmark Sites
Developed
- Number of Eco-Tourism
Sites Developed
- Number of Aqua-Tourism
Sites Developed
- Number of Cultural Tourism
Developed (e.g. trained
ethnic musical instruments
player, cultural dance
troupe organized, etc.)
● Tourism Standards &
Accreditation Services
- Number of Tourism
Related Entities
Accredited
- Number of Tourism
Related Operators
Accredited
PERFORMANCE MEASURES
● Tourism Promotion
Services
- Percent of total no. of Festivals Supported
- Percent of total no. of Travel
marts and Fairs Attended/
Participated
- Percent of total no. of ARMM
Provincials/Cities/ Municipals Foundation
Anniversary Supported/ Participate
- Percent of total no. of Tourism Advocacy
Conducted
- Percent of total no. of Tourism Council
Organized
- Percent of total no. of media
interviews conducted
- Percent of total no. of Promo Materials
Printed and/or
Distributed
● Tourism Development
Services
- Percent of total no. of
Historical Park and
Landmark Developed
- Percent of total no. of EcoTourism Sites Developed
- Percent of total no. of
Aqua-Tourism Sites
Developed
- Percent of total no. of
Cultural Tourism Developed
(e.g. trained ethnic musical
instruments player, cultural
dance troupe organized,
etc.)
PERFORMANCE INFORMATION
● Tourism Standards &
Accreditation Services
- Percent of total no. of
Tourism Related Entities
Accredited
- Percent of total no. of
Tourism Related
Operators Accredited
● Tourism Promotion
Services
- Increase in activity
participants
- Increase in visiting festival
spectators
- Diversified quality
indigenous handicrafts
displayed and increased in
product patronizers
- Meetings/seminars trainings
conducted to organized
tourism councils
- Constituents response to
disseminated tourism
information.
● Tourism Development
Services
- Project studies and
documentation prepared
within time –frame
- Increased in number of
quality project proposals
packaged/submitted/
funded/implemented
- Competent cultural artist
with diverse talents
- Revived and developed the
dying industry of native
handicrafts
● Tourism S
Accreditat
- Increase
Related E
Accredite
- Increase
Related O
Accredite
- In crease
Services R
ARMM Tourist Arrival 2008-2013
PROVINCE
PARTICULARS
TAWI-TAWI
BASILAN
SULU
MAG.
2008
2009
2010
2011
2012
2013 as of 15 dec
2008
2009
2010
2011
2012
2013 as of 15 dec
2008
2009
2010
2011
2012
45840
31500
33755
37067
36025
38244
15
10
215
280
380
185
45855
31510
33970
37347
36405
18570
18300
20130
19019
19799
20117
20
4
21
16
17
25
18590
18304
20151
19035
19816
16900
16200
13763
15636
14067
14690
14
3
11
8
14
17
16914
16203
13774
15644
14074
39970
20600
14720
25117
24663
25014
34
18
280
110
233
1091
40004
20618
15000
25227
24896
LANAO
DEL SUR
65210
53830
38240
45693
44700
47619
2343
14
14
27
32
35
67553
53844
38254
45720
44732
2013 as of 15 dec
38429
20142
14707
26105
47654
A
18
14
12
14
13
14
2
1
18
14
12
14
13
14
Gross Receipt Conversion Table
PARTICULAR
oss Receipts
DOMESTIC
P 2,000.00 to
P 3,000.00 per day
FOREIGN
P 4,000.00 to
P 6,000.00 per day
Official Online Portal of the Tourism-ARMM
Package
ment’s Accomplishment for Cluster 3: Economic Growth and Linkages
d, Inclusive and Sustainable Economic Growth
Baseline
Targets
First
e
Indicator
Year
Value
2013
100
days
Initiatives: Discover ARMM Tourism Environment Sites (DATES)
n of a. No. of LGUs forTourism
i.Hub/Tourism Industry Development
y
Basilan
ub Lanao del Sur
Maguindanao
1
Sulu
Tawi-Tawi
b. No. of LGUs assisted
5
c. No. of investment
generated
d. No. of employment
generated thru tourism
development
e. No. of accreditation services
provided for tourism-related
establishments/ facilities
No. of MSMEs assisted
Accomp
.
%
2
200%
Parang & Upi
7
140%
Marawi City, Lamitan City,
Simunul, Pualas, Ganassi
Remarks
1
1
0%
1
1
186
18600%
Seasonal employment (th
of trade Fairs)
5
0
0%
5
93
1860%
Launched Electronic Tour
Application Promotion Pac
Service (ETAPPS) for acc
service
93 MSMEs during Ramad
18 from Peace Trade in Aw
es Black Sago
HA Store
enn Selected Ukay-Ukay
st Bes
ONS
Pearl Shake & Buko Shake
ARMM
acklunch
n Handicrafts
ARMM
e Cake & Macho Corn
y Event
n Candy
BBQ
ARMM
ARMM
Nash eatery
ash bbq
-ALE
any
-ARMM
H-ARMM
D-ARMM
ah Streat
Off Cosmetic Exchange
on Portal
tes
Buko
LIST OF NAMES OF ASSISTED MSMEs
During Ramadhan Fair at ARMM Compound, Cotabato City
Month long activity, October to November 2013
29 GLOBE
57 Popcorn
30 Hatam's Kiosk
58 Princess Buko Salad
31 J&N Sarimanok Brass & Antique Shop
59 Raifa's Collection
32 Jadah Mix Snack
60 Rajeeb kakan Ko
33 Jam's Sinina
61 Samra Maguindeli
34 Jan's Peanut Butter & Desserts
62 Senorita Hijab Fashion Boutique
35 Jenny's RTW and Accessories
63 Senorita Makan
36 Junaid Lantong
64 SELECTA
37 KADDAY SUG
65 Shawarma Sheikh
38 Kadsukol Halal Food
66 Sheik Hamad Shake
39 Kayziz Halal Foods
67 Simban Restaurant
40 King's Burger
68 Smooties Zagu
41 LEE MIX Food
69 Sweet Corn
42 Lydia RTWs
70 Tawi-Tawi Foodhaus
43 Macho Corn Sweet Corn
71 TEA (Tasting East Asia)
44 Makan Fodd and Appetizers
72 Video City
45 Melanz
73 Wow Tantawan Restaurant
46 MHY
74 Yantako's
47 MODA
48 MOM's
49 Muslim Delicacies
50 Norhidaya
51 Norhidaya's Textile
52 NTZRFashion
53 Nur-nissan
54 Pagana Kutawato Restaurant
55 PAL Express
56 Pampagueno Restaurant
1
LIST OF NAMES OF ASSISTED MSMEs
During Peace Trade Fair at 6ID PA Compound, Awang, DOS, Maguindanao
Ongoing activity, December 02 to 19 2013)
601 Brigade Coop
7 LGU Datu Hoffer
13 LGU Matanog
2
LGU Ampatuan
8
LGU Datu Odin Sinsuat
14
LGU Pagalungan
3
LGU Barira
9
LGU Datu Piang
15
LGU Talitay
4
LGU Buldon
10 LGU Datu Saudi
16
LGU Upi
5
LGU Datu Anggal
11 LGU Esperanza
17
Sultanate of Maguindanao
6
LGU Datu Blah
12 LGU Kapatagan
18
DOT-ARMM
Tourism Convergence
vals
of
al
an
l
Location
Buluan,
Maguindanao
Wao, Lanao del
Sur
k
Basilan
w
Islamic City of
Marawi
Kariyala Festival
Ramdhan Festival
Parang,
Maguindanao
han
ARMM
Compound
r
ARMM
Compound
Camp Awang,
n Day DOS
Eid’l Fitr Festival
el Mart and Fair
Travel
Location
ational
xpo (IFEX)
MOA, Pasay
City
ine Travel
PTM)
MOA, Pasay
City
m
General
Santos City
Trade
Awang, DOS,
Mag
Peace Trade
PTM
sm Advocacy
ng with DOT National
uration of Darangen Dolls
isitation and Assessment of Potential Tourism Assets
Odin Sinsuat, Maguindano; Lamitan City; Bongao,
i-Tawi; Pualas, Lanao del Sur; Marawi City; Ganassi,
ao del Sur; Parang, Maguindanao
o Guesting
eg'l Directors Consultation Workshop
ng with Mindanao Tourism President/AIM
Consultation Meeting with Minda on Tourism Projects
ng with LGU Tawi-Tawi regarding Turtle Island Project
sm Stakeholder Focus Group Discussion Cum
sultation
unching of Electronic Tourism Accreditation,
omotion and Packaging Services
unching of 1st Pilot Package Tour in the Province of
guindanao connecting Upi, DOS and Parang
ngs with Basilan Prov'l Tourism Council (for the
hing of Tumahik Festival
ng with LGU Basilan for the future tourism plans of
rovince
m Advocacy
sm Council Organizing
Municipal Tourism Council
ity off Marawi Tourism Council
egional Tourism Council
sm Profiling
Lake Dapao
ao, Pulas Lanao del Sur
Cave, Bongao, Tawi-Tawi
Falls, Basilan
loboc Cave
Bulingan Falls
ublic of the Philippines
ARTMENT OF THE INTERIOR AND LOCAL GOVERNMENT
A corner Reliance St., City of Mandaluyong
CTOBER 1995
ORANDUM CIRCULAR
95-162
ALL PROVINCIAL GOVERNORS, CITY MAYORS, MUNICIPAL MAYORS, DILG REGIONAL DIRECTORS AND OTHERS
CONCERNED
JECT : LOCAL TOURISM COUNCILS AND OTHER TOURISM PROMOTION-ORIENTED EFFORTS
===================================================================
e with Presidential instructions to improve tourism facilities and in furtherance of Section 17 of the Local Government Code as this pertains to local tour
ives, all local chief executives are encouraged to:
anize a Tourism Council, if none is existing at the moment, composed of government and private sector representatives to: (a) formulate programs and
mmendations to develop local tourism facilities and attractions tapping local resources and funds; (b) assist in the regulation and supervision of tourism
ted establishments thereby ensuring wholesome and clean tourism activities; (c) assist in monitoring the implementation of the Local Government Code
matter of licensing of tourism establishments in the locality to ascertain safe and enjoyable stay of travelers; and
ctly enforce sanitary standards in public restrooms frequented by public utility vehicles and tourist transport services, i.e. gasoline stations, restaurants
g main highways and bus stops.
ILG Regional Directors are hereby directed to see to it that this Memorandum Circular is effectively disseminated to LGUs within their jurisdiction and to
de technical support on the matter, as appropriate and upon request.
he information and guidance of all concerned.
inal Signed)
AEL M. ALUNAN III
etary
urism Act of 2009 - R.A. 9395
hapter 1, Section 3, paragraph J. “ Strengthen the role of tourism
uncils and encourage the participation of non-government
ganizations (NGOs), people’s organizations (POs) and the private
ctor in initiating programs for tourism development and
vironmental protection”.
HARIFF
ABUNSUAN
AY AND
ULMINATION
F PEACE
RADE FAIR
REET PARADE (6ID PA & ARMM LGU’s
M Line Agencies
ural Presentation
rding Ceremony and Thanks Giving Kanduli