seller information - Association of Free Community Papers

2015
seller
information
The National
Advertising
Network, Inc.
(NANI) is the
largest and
most efficient
advertising
network in
North America.
What is NANI?
National Advertising Network, Inc. (NANI) is the largest
classified advertising network available in North America,
offering national exposure to advertisers at affordable pricing.
For more than 25 years, NANI has provided the most efficient,
most effective one-stop advertising buy for advertisers.
Publishers from across the country have banded together to provide
advertisers with the convenience only available from a “one order, one
buy” national ad network.
Publications provide space for the ads in the NANI Network in exchange
for reduced AFCP membership costs, additional member benefits,
quarterly rebates and an opportunity to contribute to the strength and
growth of the free community publication industry. In addition to reducing
the cost of membership, participating publications are the sole selling
agents for the NANI Network and the sales opportunities are endless.
The NANI Network keeps membership affordable.
Circulation
of NANI
Publications
is Verified
The NANI
Network
has
continually
produced
results
for its
advertisers
year after
year.
The NANI Network’s success is driven by the
continual verification of members’ compliance
with publishing the ads. Quarterly audits
conducted by NANI monitor participation,
accuracy and circulation to ensure your ad
message maintains maximum exposure.
You can be assured your ad is running!
Association of Free Community Papers
7445 Morgan Road - Suite 203, Liverpool, NY 13090
Call (877) 203-2327 or visit afcp.org
“The mission of AFCP is to help its members
enchance their profitability and lead in
strengthening the free publication industry.”
Trusted, local community papers
Why Sell Advertisers
into the NANI Network
With over 14 million circulation, the NANI Network provides
an opportunity for your ad message to reach homes across
the country with just one insertion order. Put your time into
running your business and let NANI bring new potential
customers to your doorstep.
Why Advertise in NANI?
Members have the opportunity to earn substantial commissions by actively
selling ads into the NANI Network. The NANI Network offers...
Who Reads Free
Community Papers?
READERS
US POPULATION
Free Paper
Readers are
generally
between 25
and 55 years
of age.
National Coverage - Help your customers reach a broad customer base with
over 14 million households nationwide.
Convenience - The customer convenience of getting an ad placed in over
2,000 different editions with just one order and one point of contact!
Free Paper
Readers
are
generally
middle
and upper
class
Americans.
Flexible - Your customers can change their ad copy on a weekly basis if
desired.
Effective - The NANI Network has continually produced results for its
advertisers year after year. Free Community Publications work for their
advertisers!
Reliable - We audit participation to ensure our advertisers get the national
coverage and circulation they are investing in.
Start selling today and add profits
to your long list of AFCP Member Benefits!
Association of Free Community Papers
7445 Morgan Road - Suite 203, Liverpool, NY 13090
Call (877) 203-2327 or visit afcp.org
“The mission of AFCP is to help its members
enchance their profitability and lead in
strengthening the free publication industry.”
Free paper
readers
are highly
educated
earning
degrees
from high
school and
college.
The Advertiser’s
Advantage
For more than 25 years, NANI has provided the most efficient,
most effective one-stop advertising buy for advertisers. NANI
reaches more than one of four homes in the United States
allowing you to broadcast your message all over the country
with only one insertion order. Put your time into running
your business and let NANI bring new potential customers to
your doorstep.
NANI Participation Audits
In order to ensure the integrity of the NANI Network’s advertising
program, the NANI team audits the participating publications on
a quarterly basis. Dates for the audit are selected at random and
publishers are required to document the successful running of the NANI
ads for that date with tearsheets and substantiate their circulation via
independent circulation audit or postal documentation.
NANI maintains very strict audit standards. All of these requirements
must be met and if even one ad is not published, the member does not
receive their rebate for any of the ads published during the entire threemonth audit period. That may seem like a hefty penalty but it assures
that our members are running every ad, every week.
Association of Free Community Papers
7445 Morgan Road - Suite 203, Liverpool, NY 13090
Call (877) 203-2327 or visit afcp.org
“The mission of AFCP is to help its members
enchance their profitability and lead in
strengthening the free publication industry.”
Help your
customers
reach a
broad
customer
base with
over
14 million
households
nationwide.
Verified NANI Publications
Figures as of June 1, 2015. List subject to change at anytime.
ALABAMA
American Classifieds
28,387
The Southeast Sun
20,897
ARIZONA
Arcadia News
12,966
The Explorer Newspaper
43,938
Navajo Hopi Observer 13,634
Prescott Newspapers Inc.
22,079
Kudos
11,499
CALIFORNIA
El Clasificado
413,079
Valley Publications
31,374
Coast News Group
29,223
San Diego Uptown News
34,665
San Diego Community
19,900
Desert Star Weekly
17,500
Coastal View News
6,266
COLORADO
Beacon Senior Newspaper
14,705
CONNECTICUT
Reminder News
181,319
Yankee Pennysaver
43,643
DISTRICT OF COLUMBIA
The Washington Informer
16,265
FLORIDA
Clay Today
12,879
Daytona Pennysaver
223,922
Tower Publications and NCA
22,100
Coral Springs City News CSP
20,091
Community News Pub.
38,225
Dunndeal Publications
60,781
The Flyer
2,188,544
Senior Life Magazine
12,000
Breeze Corporation
56,351
Smart Shopper Group, LLC
38,537
Coastal Breeze News
10,000
Florida Mariner
11,640
Hometown News
201,550
Your Voice News
29,391
Mailbox Publishing, Inc.
31,782
GEORGIA
East Cobber
40,000
Appen Newspapers, Inc
73,200
Savannah Pennysaver
61,051
IOWA
Cityview
26,702
Jasper County Advertiser
15,000
Winnebago Hancock Shopper
9,794
Mason City Shopper
22,584
Printing Services, Inc.
11,059
Oelwein Publishing Company
18,404
Creston News Advertiser
9,358
Smart Shopper- Carroll, IA
23,719
Dubuque Advertiser
35,532
Eastern Iowa Shopping News
36,897
Penny Saver
87,442
Thrifty Nickel of Quad Cities
IDAHO
Sooper Ads
Moneysaver Lewis and Clark
Idaho County Free Press
Nickels Worth Publication
Idaho Moneysaver Palouse
American Classifieds - Boise
ILLINOIS
The Shopper
Inside
American Classifieds
Todays AdVantage, Inc.
The Shoppers Weekly Pub.
INDIANA
American Classifieds
Family Flyer
The Papers, Inc.
LOUISIANA
The Weekly Want Ads
Bargains Plus
Quik Quarter Classifieds
Common Cents Magazine
American Classifieds
MASSACHUSETTS
The Reminder
Smart Shopper
Action Unlimited
Somerville Times
The Sun Chronicle
Silver City Bulletin
MARYLAND
The Beacon Newspapers
Pennysaver Group, Inc.
East County Times
APG Media
Baltimore Times
MICHIGAN
Ionia County Shoppers Guide
Access Shoppers Guide
MINNESOTA
APG Media of Southern MN
Minnesota Sun Pub.
Home Magazine
The Windom Shopper
The Free Star
Mille Lacs Messenger
Bargain Hunter
Freeborn Shopper
MISSOURI
The Independent News
Thrifty Nickel
American Classifieds KC
NORTH CAROLINA
Rutherford Weekly
32,912
10,306
40,420
10,669
38,543
8,326
12,000
36,793
15,999
23,663
39,000
19,091
24,551
105,605
61,010
23,956
11,275
58,444
34,288
29,794
44,911
33,982
118,009
5,000
8,100
8,000
53,000
542,473
34,969
108,055
24,000
19,188
40,159
71,922
258,076
37,759
8,788
10,783
21,912
21,372
17,392
26,917
42,209
80,477
15,001
Shelby Shopper & Info
26,401
Up & Coming Weekly
8,897
Iwanna Inc
31,400
NEBRASKA
Penny Press 1
18,608
The Advisor
30,984
Norfolk Area Shopper
28,903
Star-Herald
12,766
NEW HAMPSHIRE
Pennysaver Inc
15,947
The Monadnock Shopper News
42,540
NEW JERSEY
North Jersey Media Group
367,994
Jersey Job Guide
55,800
MJ Media
10,540
The Black River News
10,671
Community News Service LLC
116,389
NEW MEXICO
New Mexico Marketplace
175,823
American Classifieds Las Cruces 26,975
NEW YORK
Bronx Penny Pincher
78,375
Chase Media Group
259,430
Top This Communications
2,000
Tri-State Media Group
215,599
Richner Communications Inc.
113,820
My Shopper-Mohawk Valley
27,130
Capital Region Weekly News
154,681
Catskill Shopper
41,515
Denton Publications, Inc.
59,137
WAYUGA Shopper
21,336
Community Media Group, LLC
11,500
Hall of Fame Pennysaver
18,435
Pennysaver, Mid-York Weekly
61,938
Norwich Pennysaver
26,440
Sidney Pennysaver
10,672
Angola Pennysaver
10,000
RW Publications
63,323
Fredonia Pennysaver
24,298
Metro Group, Inc.
215,449
Lake Country Pennysaver
20,423
Genesee Valley Penny Saver
179,420
The Merchandiser
14,419
LeRoy Pennysaver & News
7,540
Moneysaver Advertising
13,234
Hi-Lites
8,975
Whereitzat Media Group Inc.
10,000
OHIO
Schaffner Publications, Inc
13,229
The Post Newspapers
3,781
Fostoria Focus
10,205
APG Media of Ohio
69,200
Auglaize Merchandiser
10,982
Good Fortune Advertising, LLC
6,959
OKLAHOMA
Greater Tulsa Reporter Newspaper 37,366
OREGON
Central Oregon Nickel Ads
13,251
The Nickel
14,018
Nickel of Hermiston
15,481
PENNSLYVANIA
Pennysaver Publications
585,093
Union Finley Messenger
27,461
The Horse Trader
48,799
Kapp Advertising Service, Inc.
290,253
Franklin Shopper
52,982
On-Line Publishers, Inc.
60,000
Shopping News of Lancaster Co. 37,825
Engle Printing & Publishing
427,627
Mulligan Printing Corp.
46,151
Buxmont Media
48,666
Courier News Weekly
50,940
RHODE ISLAND
The Valley Breeze
61,458
SOUTH CAROLINA
Carolina Panorama Newspaper
15,000
The Upstate Shopper
15,441
Prescott Publishing Co.
17,000
Horry News & Shopper
30,500
SOUTH DAKOTA
Broadcaster
10,755
Yankton Media Inc.
22,288
Michels Communications
7,990
TENNESSEE
Nashville Today
4,311
Exchange, Inc.
92,920
Johnson City News & Neighbor 30,780
Tri-State Connection
3,619
Smoky Mountain Trader
8,920
TEXAS
Star Community Newspapers
230,620
Waxahachie Newspapers Inc
10,500
Advocate Publishing
114,000
Shoppers Edge
18,003
American Classifieds Texarkana 24,699
Thrifty Nickel Smith County LLC 40,000
American Classifieds San Angelo 20,662
The Houston Sun
10,000
Fort Bend Star
49,200
American Classifieds Beaumont 32,216
American Classifieds
25,792
Thrifty Nickel
20,000
San Antonio Circular
430,000
Ad Sack
42,621
Bargain Books
278,354
Hill Country News
17,533
The Leader
34,000
The Picayune
24,180
Thrifty Nickel Wants Ads
29,000
UTAH
Thrifty Nickel
17,897
The Valley Journals
143,045
VIRGINIA
FAMILY Magazine
71,599
VERMONT
Tri-State Pennysaver
28,475
The World
20,219
New Market Press
12,398
WASHINGTON
Devaul Publishing Inc
5,300
The Nickel
18,599
Exchange Publishing
31,367
The Giant Nickel
30,958
WISCONSIN
Hometown Publications
69,984
Lake Country Publications
30,761
Delta Publications
19,459
Community Shoppers Inc
105,751
Rock Valley Publishing
20,581
Southern Lakes Newspapers
81,096
Monroe Publishing LLC
36,358
Richland Center Shopping News 13,143
Great Dane Shopping News
24,608
Grant, Iowa, Lafayette Shopping 28,223
Wisconsin Iowa Shopping News 19,761
Lake To Lake Shopper
10,700
The Shopper-Antigo
11,482
Antigo Area Shoppers Guide
12,836
Foto News
16,281
Stevens Point Buyers Guide
22,014
Wisconsin Rapids Buyers Guide 22,389
Hodag Buyers' Guide
19,740
Winnebago Buyers' Guide
24,300
Action Advertising, Inc.
44,297
New London Buyers Guide
14,935
Advertiser Community News
9,000
Multi Media Channels
109,411
WEST VIRGINIA
Buyers Guide
37,747
WYOMING
Trader's Publishing
19,139
ALBERTA, CANADA
The Vegreville News Advertiser
11,328
Star News Inc.
5,428
BRITISH COLUMBIA, CANADA
PFW Publications
26,223
SASKATCHEWAN, CANADA
Prince Albert Shopper
5,160
Listing as of June 1, 2015
Publications are continually altering circulation
areas and the NANI Network adds and
removes publications as our members and
participants shift. This listing was correct at the
date specified but undoubtedly has changed
since that date.
FAQs
How do I place a NANI Ad Order?
The seller must fill out a NANI insertion order form for every ad and must
have the advertiser sign the order. Changes to existing ads are required to
be made in writing.
All ads and advertisers must be pre-approved by the NANI office before
they will be accepted. A background check will be performed on the
advertiser prior to running as part of our network quality safeguard.
Email [email protected] to begin pre-approval process.
How do I pay for my NANI Ad?
All NANI Ads must be pre-paid. Payment is due by the Tuesday prior to the
weekly ad list release. You may pay by credit card or check, but payment
must be received prior to your ad running.
When is the deadline for NANI ads?
The deadline for ads is Monday. The “Preliminary Ad List” is prepared on
Tuesday and sent to the sellers for final approval. If there are any changes
that need to be made, the office must be notified by 10:00 AM EST on
Wednesday. The final ad list is prepared and sent to all NANI participants
on Wednesday by 12:00 PM EST.
Can I buy only a portion of the network?
NANI does not offer any regional or divided buys. When you buy a NANI
ad, you are buying the entire national network. If there is a restriction
in a specific state, we will request, “do not run in ___” but offer no
assurances this will take place.
Will my ad run in every paper?
Publications participating in NANI have the right to refuse running an ad
if it falls outside of their paper’s publishing policies. See acceptability
guidelines for further details at afcp.org.
How long will it take to appear in all of the
participating papers?
Ads are distributed weekly to the NANI participating members each
Wednesday. Each paper is required to run the ad once for each week it
appears in the NANI list. Because of variation in publishing cycles among
each paper, we allow up to three weeks for publishers to run the ad. It may
start as early as the first week following the placement, however it may
take several weeks to have appeared in all of the publications.
How many words are included in a NANI ad?
NANI ads are 20 words. Additional words may be purchased if desired.
How much do I charge for a NANI ad?
The margins for the sale of NANI ads are set by seller and will vary based
on preference.
Will NANI provide tearsheets for my ad?
We do not, nor can we provide tearsheets as part of the NANI Network. The
impact that would have on costs and pricing would be far too prohibitive.
What heading or classification will my ad run under?
Headings or classifications may be suggested by the advertiser/seller
but are not guaranteed to run that way. Each paper will place the ad in
the most appropriately fitting heading offered in their publication. Some
publications do not use headings.
Will my ad run online?
Although publishing the NANI ads online is not required, numerous
members place the classified ads on the web in addition to their print
product, however there is no additional charge to the advertiser for this
added circulation.
Effective June 1, 2015
New NANI Pricing
All prices quoted are NANI placement pricing. As a seller, the prices
on this page are your cost to buy an ad in the NANI Network.
Standard Price for a 20-word NANI ad:
$895/week
Special NANI Publishing Participant (member) Discount: 25% or $223.75
Net Purchase Price NANI Publishing Participant (member):
Price per additional word:
$671.25
Rules and
Regulations
$40 per word
Special NANI Publishing Participant (member) Discount:
25% or $10
Net Purchase Price NANI Publishing Participant (member):
$30 per word
2. The member discount will only
be available to AFCP members
who are actively participating
in the NANI Ad Program
with an up-to-date and active
membership in good standing.
Each Quarter
Incentive Program
NANI will pay the seller a quarterly incentive if you meet the total
number of ads sold during the 13 weeks in each quarter based on
these qualifications:
Incentive
Number of Ads Sold
13-20 Insertions per quarter:
21-26 Insertions per quarter:
27-39 Insertions per quarter:
40+ Insertions per quarter:
$250.00
$500.00
$800.00
$1200.00
Association of Free Community Papers
7445 Morgan Road - Suite 203, Liverpool, NY 13090
Call (877) 203-2327 or visit afcp.org
“The mission of AFCP is to help its members
enchance their profitability and lead in
strengthening the free publication industry.”
1. All ad orders will be pre-paid
and no cancellations will be
allowed. AFCP must receive
payment by the Tuesday prior
to the ad running. In other
words if your ad is scheduled
to run on 4/15/15 the payment
must be received no later than
4/14/15.
3. Ad counts include both new
and existing advertisers on the
quarterly incentive program
Information
and NANI
Order
Placement
Contact
Cassey Recore
[email protected]
Call (877) 203-2323
4. Quarterly cut-off dates are
based on standard calendar
quarters.
5. Bonuses will only be paid to
members with accounts in
good standing after the quarter
closes.
6. All decisions of the NANI Board
are final.
NANI Classified Order Form
AFCP/NANI • 877-203-2327 • [email protected] • www.afcp.org
Seller Information:
Advertiser Information:
Seller’s Name: __________________________________________________
Name of Advertiser: _________________________________________________
Publication: ____________________________________________________
Address: _____________________________________________________________
City: _________________________ State: ____________ Zip: ___________
City: ___________________________ State: _____________ Zip: ______________
Phone: _________________ Email: _________________________________
Phone: ____________________ Email: ____________________________________
NANI Ad Rate Per Week: $895 for up to 20 words. Each additional word is $40.
Insertion Instructions
Total Words: ___________________________________________________
Insertion Start Date (Wednesday): _____________________________
Insertion Stop Date (Wednesday): _____________________________
Ad Copy (Insert Copy Here):
Total # of Weeks Running: ____________________________________
Suggested Classification: ______________________________________
State Exclusions (if any): _______________________________________
If for any reason, National Advertising Network, Inc. (NANI) is unable to publish your advertisement in the full NANI network, NANI and the selling publication will be pleased to refund the pro-rata share
of the purchase price of your advertisement. If such an event occurs, the liability of the National Advertising Network, Inc. and its member publications is limited to the price you paid for the ad and any
refund requests must be received within 60 days of the printing of your advertisement. Circulation can vary for any ad that does not run full-run due to advertiser choice or state statute limitations,
advertisements for adoption, government grants, work at home, pharmaceuticals, dating and all ads that do not include the full business name of the advertiser. Further, the advertiser acknowledges
that once they purchase a NANI ad from a NANI member, they cannot purchase NANI advertising from any other NANI selling agent until the advertiser has been out of the NANI network for a
period of six months. Exceptions to this policy must be requested in writing and approved by the NANI Board of Directors. Further, the advertiser acknowledges and agrees that any dispute arising from
purchasing advertising in the NANI program will be governed by New York law and that a competent court located in New York shall be the only proper venue for resolution of such disputes. Rev 6/1/15
Advertiser Signature: _________________________________________________ Date: ______________________