Military and Defense Brand Enrichment Guide

2016
Military and Defense Brand Enrichment Guide
Letter from the Editor-in-Chief
It’s hard to imagine a more complicated time than today for
developers of military systems. Due to tighter defense budgets,
the DoD and defense primes can’t settle for anything less
than getting the most for their allocated funds. With 2016
accommodating an election year, an entire additional layer of
uncertainty enters the equation for those watching budgets.
The U.S. strategy toward rebalancing their force to the AsiaPacific region adds new demands for long-range shipboard
and airborne C4ISR and communications systems. At the same time leaner budgets
have kept the focus toward upgrading existing vehicles, aircraft and ships rather than
focusing on new start programs. But as embedded computing technology advances,
both legacy form factors; and new architectures and approaches have their place.
System developers have to consider legacy formats with upgraded components. While
at the same time taking advantage of the kinds of technologies flourishing in the
consumer market – like cloud computing, tablet interfaces and virtualized data center
processing.
In our recent C4ISR panel at RTECC San Diego – many of our distinguished guests
from the largest defense contractors in the area expressed their expanding need to
“futurize” our military force while balancing budget, time to implement and internal
staff resources and training.
The good news is the embedded computing industry excels and is built to provide
solutions for legacy platforms upgrades. And because of their computing designs
expertise, suppliers in our industry are highly innovative in adapting all kinds of
consumer and civilian technologies for defense use all while doing it cost-effectively.
New for 2016: Tech Recon: Jeff’s Picks
The Tech Recon section blends staff-written and contributed articles to
connect readers to the best information to help them create cost-effective
solutions that meet mission requirements. In 2016 this section will directly
leverage Editor-in-Chief Jeff Child’s decades of experience cover embedded
computing and electronics for the defense market. Jeff will share his insights
and choices of the best solutions and strategies a variety of topics like
rackmount systems, anti-tamper electronics, FPGAs, power conversion and
more. This section will also feature carefully selected contributed articles in
line with the monthly section topic.
Editorial Sections 2016
Special Feature
There are a lot of nuances unique to the defense industry. Long development
and deployment cycles leave no leeway when it comes to choosing the right
technologies. There’s a balance between integrating proven solutions and
introducing new innovations. To meet the requirements for the platform, system
designers need to understand which technology trends are most relevant to the
military—not only about the “latest and greatest.” This section helps sort out which
technologies offer the critical mass, market longevity and physical attributes suited
for military system designs. Articles highlight the important technology trends and
place them in context for readers.
TECH RECON: JEFF’S PICKS (NEW!)!
The Tech Recon section blends staff-written and contributed articles to connect
readers to the best information to help them create cost-effective solutions that
meet mission requirements. In 2016 this section will directly leverage Editorin-Chief Jeff Child’s decades of experience cover embedded computing and
electronics for the defense market. Jeff will share his insights and choices of the
best solutions and strategies a variety of topics like rackmount systems, antitamper electronics, FPGAs, power conversion and more. This section will also
feature carefully selected contributed articles in line with the monthly section topic.
Why Choose COTS Journal ?
Like the DoD and the defense market we cover, our advertisers and readers are trying to
get more from less. We take our role as a time and resource saver extremely seriously.
providing high impact advertising vehicles that REACH THE TARGET. We have continued
to hone our list to provide the strongest balance of technical and program personnel.
Audience
And with our print circulation you don’t have to feel insecure about your ad getting
caught up in tightly woven cyber security firewalls.
Every good ad buyer knows they are not buying a place for their glossy full page. They
are buying access to the perfectly balanced audience for their products and services.
We’ve honed COTS Journal’s audience over the past 15 years to be one of the most
important and influential available to technology companies seeking to affect the
buying decisions of customers in the military and defense electronics market.
What’s special about the Military &
Aerospace audience?
They are difficult (and getting more difficult) to influence. Increasingly cyber-security
standards have made connecting with mil/aero engineers and design influencers
challenging and expensive. In 2016 email marketing and social media will take a
budgetary backseat to more traditional forms of advertising and marketing within the
mil/aero market.
COTS Journal is the Leader Online
Online works in the right environment, with the right resources and the right focus.
COTS Journal – as the veteran leader in the space provides the “go-to” source online
year-after-year. Our e-Newsletter circulation is 100% opt-in. Our website is the
strongest resource in the space with over 12 years of archives and technical articles.
The digital edition provides access to the progressive minority viewing from a tablet
or e-reader.
Editorial
COTS Journal is the Leader in Print
COTS Journal provides an awareness of the best technologies and products required for
the design and development of embedded computer-based systems for the military. Such
systems span the whole spectrum from benign applications to the most rugged, missioncritical gear the battlefield, sky or water demands.
System Development
Data Sheet
Our team saw this marketing trend early on – and has continued our strategy of
The system test and software development phases are for defense industry some
of the most challenging phases of system development. This section analyzes the
tools, trends and products that smooth efforts like military software development,
ruggedized test and security assurance. Articles here include topics like shock
and vibration testing, cooling, safety-critical standards, EMI/RFI and form-factor
comparisons.
Launched last year, this revamp of our popular product roundup section focuses on
a different narrowly defined area of technologies each month and provides readers
with a comparison of representative products in that category. A new bullet point
style format aids lets readers compare products feature by feature. The online
version provides links to the actual product data sheets—making this section a
rich resource for military system developers.
COTS Journal:
Advertising Rates
Who Reads COTS Journal ?
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Please submit PDFs via our FTP site:
More than 71% of readers have 15 years or more in the industry
• 82% report using Google as preferred search engine
• 73% design for rugged applications
• 78% hold management positions: Engineering Manager, Program Manager, Exec. Manager, PEO etc.
• 94% have engineering degrees or technical backgrounds
Monthly Audience Tally (Total: 47,500)
•P
rint: 10-15,000 • E-Newsletter: 16,000 • W
ebsite: 15,000 • D
igital Edition: 1500
http://upload.rtcgroup.com
Print Pricing
Size
1X
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6X
8X
12X
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Full Page
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$1,142
$1,088
$1,047
$1,018
Readers work on a
variety of projects
Mission Systems
33%
11%
Other
32%
23%
20%
14%
Contract Mfg. 11%
2/3 Page
1/2 Page Ver.
1/3 Page Hor.
1/3 Page Square
1/4 Page Ver.
7.375” × 3.375”
3.5” × 9.875”
3.5” × 4.75”
4 .75” × 4.75”
1/2 Page Hor.
7.375” × 4.75”
1/4 Page Hor.
7.375” × 2.375”
Readers classify themselves within
these categories
Other
DoD/Executive
Management
5%
36%
32%
Engineering
19%
19%
30%
26%
18%
Components/Integrated Circuits
Integration
Services
7.375” × 6.375”
33%
Packaging/Power Subsystems
Embedded Software/
Development Tools
Network-Centric Systems
Radar/Sonar
2.25” × 9.875”
Board Level Products
20%
Communications
Simulation
& Test
1/3 Page Ver.
4.75” × 7.375”
Pre-Integrated Systems
17%
Command & Control
1/2 Page Island
Systems/Subsystems
8.5” × 11.125”
(Trim: 8.375” × 10.875”)
Full Page
17” × 11.125”
(Trim: 16.75” × 10.875”)
Readers develop, specify or
purchase the following
26%
Unmanned Systems
Two Page Spread
26%
31%
Engineering
Management
CEO/Program
Management
COTS Journal & Intelligent Systems
Source Become One Digital Program
Leaderboard
Intelligent Systems Source (ISS) teams up with COTS Journal to provide one of
the most engaging digital experiences in the embedded industry. Expanding its
combined digital footprint takes COTS journal advertisers from 15,000 online
monthly visitors to over 50,000. ISS digital activities now provide you with the ability
to increase your reach and frequency with a single placement. Place an online ad
and be displayed on COTS Journal editorially heavy website and Intelligent Systems
Source’s unique parametric engine which Markets, Educates, and Sales Embedded
products and services.
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Source double digit growth in 2015. Allow ISS to educate the community about
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search engine, whitepaper listings, industry leading editorial, and monthly
E-Newsletter to 50,000+ professionals.
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2016 Editorial Calendar
Special Feature
NEW! Tech Recon:
Jeff’s Picks
System Development
Data Sheet
JAN
Target Report: Top Seven
Technology Trends for Defense
Jeff Child’s Top Rackmount
Technologies for Naval Systems
OpenVPX Strategies at the
Card and System Level
Rugged Ethernet Switch
Boards Roundup
FEB
Power Supplies and Military
Batteries Target System Needs
Jeff Child’s Top Video Capture
System Solutions
Rugged Cloud Computing
for the Military
CompactPCI and CompactPCI
Serial Boards Roundup
MAR
Tech Upgrades with VME,
CompactPCI and More
Jeff Child’s Top Anti-tamper Tactics
for Electronics
Annual Obsolescence
Services Directory
FPGA Processing boards
Roundup
APR
Rugged Box Systems Target UAV
Payload Needs
Jeff Child’s Top FPGA-Based
Digital Conversion Approaches
DoD Budget Report: Major
Weapons Programs
VME SBCs for Tech Refresh
Roundup
Small Non-standard Boards
Roundup
Product Gallery
(Advertising)
FPGA Processing Boards Gallery
Rugged Box Systems Gallery
Power Conversion Products Gallery
Rackmount Blade System
Rugged Stand-Alone Box Gallery
PCI Express Products Gallery
CompactPCI Boards Gallery
Special Ad/Promo
Opportunities
UAV Roadmap Poster
Unmanned Systems Supplement
I/O Boards Gallery
VME, VXS and OpenVPX SBCs
Gallery
MAY
Target Report: Military Vehicles
Embrace Mobile Networking
Jeff Child’s Top Rugged Display
Technology Innovations
PCI Express Over Cable vs.
10 Gbit Ethernet as System
Interconnects
JUN
Connecting the Dots with 1553,
Ethernet and More
Jeff Child’s Top Power
Conversion Solutions
Open Standards for
Airborne Systems
PC/104 and PC/104 Family
Boards Roundup
JUL
Target Report: Military HPEC
Systems Leverage Data Center
Computing
Jeff Child’s Top MIcroTCA
and ATCA Approaches
Safety Critical and MissionCritical Choices in Embedded
Software
OpenVPX SBCs Roundup
AUG
Solutions for Linking
Development- to DeployedSystems
Jeff Child’s Top Space-Qualified
Electronic Solutions
SWaP Issues in Rugged Storage:
From RAID to SSDs
COM and COM Express
Boards Roundup
SEP
Cooling Options for Rugged
Box Systems
Jeff Child’s Top Rugged Laptops
and Tablets as Military User
Interfaces
Open Standards for Navy
Modernization
Rackmount Systems
Roundup
Small Form Factor Boards Gallery
OCT
Target Report: Scaling Up Military
Comms and Networking Systems
Jeff Child’s Take on FPGAs vs
GPGPUs vs GPPs
Integrating RF Electronics with
and Embedded Computing
High Reliability Power
Supplies Roundup
Displays and Display Subsystems
Gallery
NOV
Standards Progress for Small
Form Factor Box Systems
Jeff Child’s Top Video Distribution
and Display Systems
Leveraging IoT Strategies for
Defense Needs
Rugged Stand-Alone Box
Products Roundup
I/O Boards Gallery
DEC
Embedded Solutions for Small
UAVs
Jeff Child’s Top Pre-Integrated
Systems Innovations
Optical Backplanes Open New
Capabilities
XMC and FMC Boards
Roundup
VME and VPX SBCs Gallery
Storage Systems Gallery
ATCA Boards Gallery
COM Modules Gallery
PMC and XMC Boards Gallery
FPGA Processing Boards Gallery
1553 Boards Gallery
PC/104 and PC/104 Family
Boards Gallery
C4ISR and the Signal
Chain Special
Graphics/Video Board Gallery
Backplane and Enclosures Gallery
Rugged Box Systems Gallery
2017 Events Wall Calendar
Storage Subsystems Gallery
Editorial
Western Sales
Eastern Sales
Jeff Child
COTS Journal – Editor-in-chief
[email protected]
(603) 429-8301
John Reardon
Western Regional Sales Manager
[email protected]
(949) 226-2032
Ruby Brower
Eastern Regional Sales Manager
[email protected]
(949) 226-2004