Media Kit - P. Allen Smith

Media Kit
Who is P. Allen Smith?
P. Allen Smith is an award-winning designer, gardening
and lifestyle expert. He is the host of two public television
programs, P. Allen Smith’s Garden Home, P. Allen Smith’s
Garden to Table and the syndicated 30-minute show P. Allen
Smith Garden Style.
Smith is one of America’s most recognized and respected
garden and design experts, providing ideas and inspiration
through multiple media venues. He is the author of the bestselling Garden Home series of books published by Clarkson
Potter/Random House, and the recently published cookbook,
Seasonal Recipes from the Garden. His design and lifestyle
advice is frequently featured in national magazines.
Allen is a sought after speaker and presenter. He frequently
appears on a national stage as a keynote speaker at
tradeshows, conventions, forums, shows, etc. speaking to
hundreds and thousands of audiences about various topics
such as garden industry trends, consumer intelligence,
marketing to today’s consumers, design, green building,
heritage poultry, garden to table movement, etc.
Allen is a trusted authority who inspires consumers with ideas, and empowers them
with easy and affordable lifestyle solutions. His desire to teach simple how-to projects
that enhance the lives of others is the basis of his Garden Home philosophy.
The Brand Umbrella:
Gardening &
Outdoor Living
Food &
Cooking
Pets &
Animals
Farming &
Agriculture
Increased Exposure for your Brand:
With the addition of the P. Allen Smith Show to your marketing plan impacts your product reach with
a variety of multimedia opportunities – all backed by the national brand name of P. Allen Smith.
The Power and Reach of the P. Allen Smith Brand:
Adults 25+.
Center of target is adults 35-46, homemakers with children & pets in the home.
HH income of $75,000+.
House-proud parents who strive to bring beauty into homes.
Listeners with an affinity for outdoor living, decorating, entertaining, cooking.
Consumers seeking solutions & ideas for homes and families.
3 National TV Shows
P. Allen Smith: Perfect for your Multi-Media Brand Messaging:
“P. Allen Smith’s
Garden Home”
95% Total of US
TV Markets (DMA’S)
“P. Allen Smith’s
Garden to Table”
90% Total of US
TV Markets (DMA’S)
“P. Allen Smith’s
Garden Style:
Grow. Cook. Design.”
72% Total of US
TV Markets (DMA’S)
Shows air on over 590 stations; 8 airings per week
Total of Stations: 103
Total of 317 markets nationwide;
24 of Top 25 Markets; 48 of Top 50; 93 of Top 100
The Show airs weekly, 52 weeks
These stations reach 107 million TV households
Total Annual Household Impressions: 47 million
Total Annual Household Impressions:
57, 020, 910
Digital Reach
YouTube Unique Channels
eHow Home
Launched 02/12
Subscribers: 66,000+
Views: 14,000,000+
eHow Farm-Raised
Launched 04/12
Subscribers: 23,000+
Views: 3,600,000+
eHow Garden
Launched 02/12
Subscribers: 39,000+
Views: 24,000,000+
P. Allen Smith Show on Streaming Media
Launched October, 2015
Over 400 videos uploaded
118,000 views as of December, 2015
Website Stats (www.pallensmith.com)
New design launched in January 2016
with a projected increase of 25% in page
views and pages per session
Jan 2015 – Dec 31, 2015
Sessions: 2,275,000
Unique Users: 1,717,000
Page Views: 4,041,000
ROS Advertising
Share of Voice: 10%
Average CTR: .40%
Average Impressions: 223,000
eNewsletter
100,000+ Subscribers
23% Open Rate
6% Click Through Rate
eMagazine (2015)
Spring 2015: 15,000 Reads
Summer 2015: 15,000 Reads
Fall 2015: 9,000 Reads
Holiday 2015: 9,000 Reads
Social Media Stats
300,000+ 3 Facebook pages
15,000+ Twitter Followers
30,000+ Pinterest Followers
20,000+ Instagram Followers
6,500,000+ YouTube views
34,000+ Google Plus Followers
P. Allen Smith Audience is Your Customer
The top hobby in the U.S. is gardening with an estimated 81 million households taking
part in one or more do-it-yourself projects annually and spending an average of $444 each year.
Gardening Demographics and Audience Profile
Gardening Demographics:
Food Gardening Audience Profile:
° Women (54%)
° Men (46%)
° 45 years of age and older (68%)
° 18 to 34: 21%
° 35 to 44: 11%
° 45 to 54: 24%
° 55+: 44%
° College Graduates
° Residents of the South (29%)
° 33 million households (91%
Midwest (26%)
West (23%)
and Northeast (22%)
° Households with annual incomes of $50,000+ (38%)
in married households (64%)
in households with no children at home (67%)
and two-person households (40%)
of gardening
households) have a food garden at home
° Spend an average of 5 hours per week in
the garden
° Vegetables, the most popular type of food
gardening product, were grown by 23% of
all households, fruit trees by 10 %, berries by
6%, and herbs by 12 %
° Most popular vegetables include
tomatoes (86%)
cucumbers (47%)
sweet peppers (46%)
beans (39%)
carrots (34%)
summer squash (32%)
onions (32%)
hot peppers (31%)
lettuce (28%) and
peas (24%)
Retail Sales Penetration
Several of our partners have created PAS branded collections, and have had strong
success in selling Allen’s branded products to multiple retail channels.
The 21 Proven Winners varieties that Allen promoted increased
This Partnership Delivers
31% vs. a 4% increase for their other varieties. Annual sales
of P. Allen Smith’s Platinum Collection is 30 million units.