WHO IS P. ALLEN SMITH:

P. ALLEN SMITH IS A NAME HIS AUDIENCE KNOWS AND TRUSTS
WHO IS P. ALLEN SMITH:
P. Allen Smith is an award-winning designer, gardening and
lifestyle expert. He is the host of
two public television programs,
P. Allen Smith’s Garden Home,
P. Allen Smith’s Garden to Table
and the syndicated 30-minute
show P. Allen Smith Garden Style.
Smith is one of America’s most
recognized and respected
garden and design experts,
providing ideas and inspiration through multiple media
venues. He is the author of
the best-selling Garden Home
series of books published by
Clarkson Potter/Random House,
and the recently published
cookbook, Seasonal Recipes
from the Garden. His design and
lifestyle advice is frequently featured in national magazines.
Allen is a sought after speaker
and presenter. He frequently
appears on a national stage
as a keynote speaker at tradeshows, conventions, forums,
shows, etc. speaking to hundreds and thousands of audiences about various topics such
as garden industry trends, consumer intelligence, marketing
to today’s consumers, design,
green building, heritage poultry,
garden to table movement, etc.
Allen is a trusted authority who inspires consumers with ideas,
and empowers them with easy and affordable lifestyle solutions. His desire to teach simple how-to projects that enhance
the lives of others is the basis of his Garden Home philosophy.
THE BRAND UMBRELLA:
Gardening &
Outdoor Living
Food &
Cooking
Pets &
Animals
INCREASE EXPOSURE FOR YOUR BRAND:
With the addition of the P. Allen Smith Show to your
marketing plan impacts your product reach with
a variety of multimedia opportunities – all backed
by the national brand name of P. Allen Smith.
THE POWER AND REACH OF THE P. ALLEN SMITH BRAND:
Adults 25+.
Center of target is adults 35-46, homemakers with children & pets in the home.
HH income of $75,000+.
House-proud parents who strive to bring beauty into homes.
Listeners with an affinity for outdoor living, decorating, entertaining, cooking.
Consumers seeking solutions & ideas for homes and families.
Farming &
Agriculture
3 NATIONAL TV SHOWS
P. Allen Smith: Perfect For Your Multi-Media Brand Messaging:
“P. Allen Smith’s Garden Home”
95% Total of US TV Markets (DMA’s)
“P. Allen Smith’s Garden Style: Grow. Cook. Design”
72% of total of US TV Markets (DMAs)
GARDENSTYLE
.
.
grow cook design
“P. Allen Smith’s Garden to Table”
90% Total of US TV Markets (DMA’s)
° Shows air on over 590 stations; 8 airings per week
° Total of 317 markets nationwide;
24 of Top 25 Markets; 48 of Top 50; 93 of Top 100
° These stations reach 107 million TV households
° Total Annual Household Impressions: 47 million
° Total # of Stations: 103
° The Show airs weekly, 52 weeks
° Total Annual Household Impressions: 57,020,910
Web Stats (www.pallensmith.com)
New design launched in January 2016 with a projected
increase of 25% for page views and pages per session.
YouTube Unique Channels
eHow Home
° Launched 02/12
° Subscribers: 66,000+
° Views: 14,000,000+
eHow Farm-Raised
° Launched 04/12
° Subscribers: 23,000+
° Views: 3,600,000+
eHow Garden
° Launched 02/12
° Subscribers: 39,000+
° Views: 24,000,000+
P. Allen Smith Show on
Streaming Media
° Launched October, 2015
° Over 400 videos uploaded
° 118,000 views as of December, 2015
Jan 2015 – Dec 31, 2015
° Sessions: 2,275,000
° Unique Users: 1,717,000
° Page Views: 4,041,000
° ROS Advertising
° Share of Voice: 10%
° Average CTR: .40%
° Average Impressions: 223,000
eNewsletter
° 100,000+ Subscribers
° 23% Open Rate
° 6% Click Through Rate
eMagazine (2015)
° Spring 2015: 15,000 Reads
° Summer 2015: 15,000 Reads
° Fall 2015: 9,000 Reads
° Holiday 2015: 9,000 Reads
Social Media Stats
° 300,000+ Facebook
° 15,000+ Twitter Followers
° 30,000+ Pinterest
° 20,000+ Instagram
° 6,500,000+ YouTube
° 34,000+ Google Plus
P. ALLEN SMITH AUDIENCE IS YOUR CUSTOMER
The top hobby in the U.S. is gardening with an
estimated 81 million households taking part in
one or more do-it-yourself projects annually and
spending an average of $444 each year.
GARDENING DEMOGRAPHICS AND AUDIENCE PROFILE
Gardening Demographics
° Women (54%)
° Men (46%)
° 45 years of age and older (68%)
° 18 to 34: 21%
° 35 to 44: 11%
° 45 to 54: 24%
° 55+: 44%
° College Graduates
° Residents of the South (29%)
Midwest (26%)
West (23%)
and Northeast (22%)
° Households with annual incomes of $50,000+ (38%)
in married households (64%)
in households with no children at home (67%)
and two-person households (40%)
Food Gardening Audience Profile
° 33 million households (91%
of gardening
households) have a food garden at home
° Spend an average of 5 hours per week in
the garden
° Vegetables, the most popular type of food
gardening product, were grown by 23% of
all households, fruit trees by 10 %, berries by
6%, and herbs by 12 %
° Most popular vegetables include
tomatoes (86%)
cucumbers (47%)
sweet peppers (46%)
beans (39%)
carrots (34%)
summer squash (32%)
onions (32%)
hot peppers (31%)
lettuce (28%) and
peas (24%)
Source: National Gardening Association, Impact of Home and Community Gardening in America Survey, 2009.
RETAIL SALES PENETRATION:
Several of our partners
PAS branded collections,
strong success in selling
ed products to multiple
have created
and have had
Allen’s brandretail channels.
The 21 Proven Winners varieties that Allen promoted increased 31% vs. a 4% increase for
their other varieties. Annual sales of P. Allen
Smith’s Platinum Collection is 30 million units.
This Partnership Delivers
More Saving
More Doing ®