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THE FUZE
Duplicate customer info is no match for
this hero’s formidable grasp. Once in his
clutches, data is quickly consolidated!
CONTEMPO
Armed with her powerful
TempoNet-and her connections
to contact data providersContempo instantly updates
data and appends new information!
ACCURRA
Able to correct erroneous/incomplete
contact information with a single blast
of his mighty Red Pen of Justice!
See how they help
Increase customer
satisfaction! reduce
returned mail! Improve
marketing ROI! Create
single customer views
and much, much more!
Don’t let these
villains affect your company!
outdated,
inaccurate and
duplicate data makes
EVERY department
suffer! And the
more you suffer,
the happier these
foul evil-doers are!
Bloats databases
by forcing innocent
customers and
employees to
mistakenly create
multiple records.
His wicked tricks include forcing
empty address fields, misspellings
and inconsistent abbreviations.
Don’t let your
organization succumb
to these miscreants.
CALL The Data Force
for help at
888-727-8330!
Hates updated contact
data. His twisted
mission is to make
your customer data
as outdated as his
wardrobe.
BANG!
Our story begins with Max, working to
improve business performance…
This data. Nothing
adds up. Got to
figure out why!
What
was that?
Sounds like it came
from fulfillment!
But…I’m…so…tired…
What’s going on in here?!!
M
M
M
M
M
M
M
M
OO
Who are
you?
O
O
OO
And what
can we do
about Frag?
V
V
V
A
F
That’s
He’s corrupting
your contact
data, so your
products will
NEVER get
to the right
customers.
I’m
ACCURRA,
Defender of
Clean Data!
I correct bad addresses,
but I need you to get those
workers out of here!
Time’s up, Frag.
You’re no match
for the Red Pen
of Justice!
ZZZAAAPPPPOWWWWW
My Red Pen
of Justice
instantly
validates
addresses
using the
latest
contact data
files.
Frag disappeared!
How did you
correct those
records
so fast?
HELLLLPPPP !!!
Stop right there,
you young
whipper-snapper.
Who are
you?
Those cries
for help are
coming from
Marketing.
You better go.
Now!
I’m aging your data!
I’m
It’ll stay old and
outdated—FOREVER!!!
,
you little
punk.
Stop right there,
gramps…
You crazy
fool. This
will ruin our
customer
intelligence
and campaign
performance!
CONTEMPO
is here!
Isn’t it past your
bedtime, young lady?
Very funny.
But you’re the
one who’s
gonna be
put to bed.
As Contempo attempts to
capture D-Krept in her
TempoNet, the tables are
suddenly turned…
He’s…
got…me!
Aging rapidly…
Max,
grab my
TempoNet…
Throw it
at D-Krept…
NOW!
Max, we did it!
The TempoNet turned
D-Krept into a baby
and updated
the CRM.
I can take it
from here.
There’s trouble
brewing in tech.
Hey! Who are
you and what
are you
doing?
We are
We are
We’re bloating databases!
Dividing customer views!
Reducing efficiency!
Chaos! Chaos!
Get away from that computer!
Don’t worry,
We don’t
think so!
the
He’s too strong…
FUZE
is here.
management’s
gonna freak
…HELP!!!!!!
HAHAHHAHAHAHA
Quick Max, hook me up to
the database. I’ll clean out
all the damage he did.
Look! The data is
consolidating—
even data from
different sources!
Who are
you guys?
We’re
fusing!!
We’re
fusing!!
We couldn’t
have done it
without you,
Max.
We’re the
You were
all amazing.
Suddenly…
Where did you come from?
…OR WAS IT????!!!!!
Just a
dream!
See what’s on Max’s screen! www.BattleAgainstDirtyData.com
Contact data quality
isn’t kid stuff.
Clean, accurate data leads to
significant business benefits
across your organization.
Many of the causes of
bad customer data can be
neutralized with Experian
QAS—the better way to
maintain data quality. Experian
QAS provides solutions to over
12,000 customers worldwide in
a range of industries including
retail, higher ed, finance,
insurance, and the public sector.
Our products:
n
n
n
Ensure contact data
accuracy by comparing
inputted information to
data from national postal
authorities and other leading
data sources.
Update and append contact
data to better understand
and market to your customer.
Identify duplicate customer
data and then merge or
eliminate that information
as desired.
All Experian QAS tools are
available at the point of entry to
ensure accurate data capture and
for retroactive list processing
to update existing records
and append additional details.
Experian QAS can easily be
incorporated into your existing
systems, so you can have
a cleaner, more accurate
database quickly.
n
Removing duplicates
and bad data creates a
single view upon which
multiple departments can
trust and act, reduces
postage costs, and helps
streamline operations.
n
Accurate data ensures
timely communications,
shipments, and invoices,
improving the customer
experience and enhancing
brand loyalty.
n
Updated and augmented
data better defines
the customer profile,
improving marketing
intelligence, campaign
performance, and
business growth.
How this impacts your
bottom line
Incorrect, incomplete or duplicate
customer information isn’t just a
minor inconvenience. It’s an issue
that can affect the efficiency—
and profitability—of just about
every department in your
organization.
Up, up and away!
Learn more about Experian QAS tools,
read case studies and start your FREE trial today:
www.BattleAgainstDirtyData.com