Sime Darby Motors at a Glance

Sime Darby Motors at a Glance
1. Sime Darby Motors is the automotive arm of Sime Darby Berhad and is involved in the retail, distribution and assembly businesses.
2. It has presence in 8 countries across Asia-Pacific and sells over 80,000 vehicles per year.
3. With over 40 years of experience, Sime Darby Motors is a major industry player in the Asia Pacific region.
4. In FY 2011/12, Sime Darby Motors registered a record turnover of RM16.3 billion.
5. Sime Darby Motors currently represents 31 marques, ranging from premium brands such as BMW, Rolls-Royce and Porsche, to
various mass market brands and trucking names like Hino and Mack.
6. Other than the retail, distribution and assembly businesses, Sime Darby Motors is also a long-term partner and representative for
Hertz, the car rental business in Malaysia and Singapore.
7. Sime Darby Motors operates Corefleet, a specialist in commercial bus rental in Australia.
8. Sime Darby Motors has a total workforce of about 8,000 across its Asia-Pacific operations.
RETAIL
BMW is a partner to
Sime Darby Motors in most of
its countries of operations
DISTRIBUTION
Sime Darby Motors is
involved in the retail of Rolls-Royce
in Hong Kong, Macau and China
Sime Darby Motors is
involved in the entire supply chain
of Hyundai vehicles in Malaysia
ASSEMBLY
The China operations
added a Lamborghini dealership
to its super luxury automotive
business in 2009
Porsche joined the stable
in March 2010
Sime Darby Motors is
involved in the retail operations
for of Peugeot in Australia,
New Zealand and Singapore
Distribution
1. Sime Darby Motors imports and distributes, among others, BMW, MINI, Rolls-Royce, Ford, Land Rover, Peugeot,
Hyundai, Porsche, Suzuki, Alfa Romeo and Mitsubishi passenger vehicles in various markets in the Asia-Pacific region.
2. Sime Darby Motors’ first distribution business began more than 40 years ago through the distribution of Ford vehicles.
CHINA
3. BMW is currently the number one luxury brand in Singapore, Hong Kong and Macau (based on 2012 Total Industry
Volume figures) where Sime Darby Motors is its distributor.
HONG KONG
MACAU
4. Sime Darby Motors made its foray into the Australasia market in 2001 when it signed an exclusive partnership with
Peugeot.
5. Recent collaborations was formed with Porsche in Malaysia; Jaguar and Land Rover in China; Citroen in Australia and
New Zealand .
THAILAND
MALAYSIA
6. In the commercial vehicles sector, Sime Darby Motors imports and distributes Hino, UD Nissan, Mitsubishi Fuso,
Hyundai, Mack and Renault brands.
SINGAPORE
7. Sime Darby Motors serves as a bridge between its principals and customers through its extensive networks in the
markets that it operates.
Retail
AUSTRALIA
1. Sime Darby Motors represents 31 different brands in various countries in Asia-Pacific region.
Geographical Coverage
NEW ZEALAND
2. Sime Darby Motors’ retail operations offer a wide range of vehicles, from compact to luxury cars as well as commercial
vehicles.
3. Among the brands represented by Sime Darby Motors are BMW, MINI, Rolls-Royce, Peugeot, Hyundai, Ford and Land
Rover.
4. Sime Darby Motors is focused on selling quality products supported by excellent after-sales services.
5. Retail operations at Sime Darby Motors features some of the best facilities in the region.
Malaysia
Singapore
Thailand
Hong Kong
Macau
China
New Zealand
Malaysia
Hong Kong
Macau
China
Hong Kong
Macau
China
Singapore
Hong Kong
Macau
Australia
New Zealand
Hong Kong
Macau
Australia
New Zealand
Malaysia
Singapore
Thailand
Malaysia
Australia
New Zealand
Hong Kong
Macau
Hong Kong
Macau
Malaysia
China
Assembly
1. In 2004, Sime Darby Motors, through its subsidiary, Inokom Corporation Sdn Bhd (INOKOM), began operating an
assembly plant in Kedah, Malaysia. Materials are sourced from the respective principals overseas as well as locally,
which are then assembled for sales mainly in the Malaysian market.
Malaysia
Malaysia
China
China
Malaysia
Hong Kong
China
Thailand
Australia
New Zealand
New Zealand
New Zealand
New Zealand
2. INOKOM assembles various Hyundai passenger and commercial vehicles as well as BMW, Land Rover and Mazda.
3. The plant has a current capacity of 30,000 units per annum.
New Zealand
New Zealand
New Zealand
New Zealand
New Zealand
New Zealand
Malaysia
Singapore
Hong Kong
Macau
Hong Kong
Hong Kong
Macau
4. INOKOM, which occupies only 40% of a 200-acre site, has the potential to expand its production facility and is poised
to meet increasing demand from the Asia-Pacific region.
5. In 2012, INOKOM launched its own Vendors Park to house their current vendors adjacent to the manufacturing plant.
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Timeline
Historical Milestones : Sime Darby Motors
1974
1979
1981
1982
1986
1987
Sime Darby Motors acquired BMW
Concessionaires (HK) Ltd, the sole
importer and distributor of BMW
cars and motorcycles in Hong Kong
and Macau
Performance Motors Limited (PML)
gained dealership rights of BMW
cars and motorcycles in Singapore
Pernas Sime Darby Holdings acquired a 49% interest in Ford Motor
Company of Malaysia Sdn Bhd
Sime Darby enters into the hire and drive
business through the setting up of Hertz
franchise for Malaysia and Brunei
Sime Darby Hong Kong acquired sole distributorship
rights for the Suzuki motor vehicle franchise in Hong
Kong and Macau
Sime Darby Hong Kong acquired sole
distributorship rights for the BMW motor
vehicle franchise in Hong Kong and Macau
Tractors Singapore Limited was appointed sole distributor for Land
Rover and Range Rover vehicles and parts in Singapore. It also became
the franchise holder for Ford passenger cars and commercial vehicles
in Singapore
The first Mercedes Benz 280SE and the
first locally assembled Land Rover was
rolled out of the Associated Motor
Industry (AMI) Shah Alam assembly plant
Auto Bavaria Sdn Bhd, a member of the
Pernas Sime Darby Group was appointed
authorised sole importer and distributor of
BMW products in Malaysia
Land Rover Malaysia Sdn Bhd, the sole franchise holder in Malaysia
and Brunei was set up between Pernas Sime Darby Holdings and Land
Rover Limited of the UK
2001
1999
1998
1997
1994
1991
Sime Darby was appointed
distributor of Peugeot motor
vehicles in Australia and New
Zealand by Automobiles Peugeot.
This was swiftly followed by the
successful acquisition of the
distributorship rights for the
Peugeot motor vehicle franchise in
China
The New Discovery was officially
rolled out of the Selangor,
Malaysia assembly plant, making it
the first Land Rover vehicle ever to
be assembled outside its home
base in the UK
The after sales-parts and service centres for Mitsubishi, Ford,
Suzuki and Alfa Romeo were consolidated under a new company,
Sime Darby Motor Services Limited, to improve customer service
Regent Motors Limited, distributor for
Ford and Land Rover vehicles in Singapore,
attained the ISO 9002 certification
The Auto Bavaria division of Tractors Malaysia moved into its new
premises – a 12-vehicle showroom with a 52-bay service and
repair centre designed by BMW, in Selangor, Malaysia
Universal Cars Limited in Hong Kong was
awarded ‘The Best Performance
Distributor’ by Mitsubishi Motors
Corporation in recognition of its
distinguished sales performance of the
new Mitsubishi Galant
Sime Darby’s entry to China is marked by the
acquisition of distribution rights for the BMW motor
vehicle franchise in the Guangdong and Hainan
provinces. The first multi-storey motor service
centre was also set up in Shenzhen. This was quickly
followed by the opening of the then largest motor
showroom in Hainan
The first Malaysian assembled BMW 730iL
rolled out of the AMI assembly plant,
making Auto Bavaria the first BMW
importer to assemble the vehicle outside
Germany
Sime Darby Motor Services Limited
was awarded ISO9001: 1994
Quality Management System
Sime Darby’s foray into the New Zealand motor market is marked
by the 80% acquisition of Continental Car Services Ltd, a
multi-franchise dealership based in Auckland
Performance Motors Limited in Singapore
won the BMW AG award for achieving the
highest sales in BMW worldwide
2002
2003
2004
2005
2006
2007
Sime Darby Australia Ltd acquired
the Corefleet business
The Sime Darby Group officially
announced the establishment of a
new company, BMW Malaysia Sdn
Bhd, a joint venture between BMW
Group and Auto Bavaria Sdn Bhd
The Sime Darby Motor group expanded operations in New
Zealand through an investment in the truck business, involving
the distribution of Mack, Renault and Hino brands. The
investment also added new brands to the Group’s retail business
including Nissan, Mitsubishi, Kia and Suzuki
Sime Darby Auto Italia Sdn Bhd launched
its first 3S (sales, service, spare parts)
centre in Malaysia
Sime Darby Hong Kong Limited was
renamed Sime Darby China Limited
and its regional headquarters
relocated from Hong Kong to
Beijing, China. The move was aimed
at representing the presence of the
Group and capitalise on growing
business opportunities in China
Sime Darby Auto Italia Sdn Bhd was awarded the exclusive
franchise rights to the Alfa Romeo marque in Malaysia by FIAT
Auto S.P.A.
Shanghai Sime Darby Motor Commerce
Company Limited was incorporated in China
as a wholly-owned subsidiary of Sime Darby
Motor Group (HK) Limited. The principal
activity of the company is the retail of
branded automobiles manufactured by
Rolls-Royce Motor Cars Limited
Sime Darby Motors Sdn Bhd acquired Ford
Malaysia Sdn Bhd, Land Rover (Malaysia)
Sdn Bhd, Auto Bavaria Sdn Bhd, Sime Darby
Automobiles Sdn Bhd (now known as Sime
Darby Auto Connexion Sdn Bhd) and the
Auto Bavaria businesses from Tractors
Malaysia Motor Holdings Sdn Bhd
2013
2012
2011
2010
2009
2008
Sime Darby Motors appointed as
the sole Citroen distributor for
Australia and New Zealand
Inokom launched its own Vendors
Park to support its expanding
production
A new Porsche Centre in Kuala Lumpur, Malaysia was officially
launched in March 2011
Sime Darby Auto Performance Sdn Bhd
commenced operations as the distributor
and retailer of Porsche-branded motor
vehicles and their related spare parts, and
accessories together with the provision
of related services in Malaysia
Sime Darby Hyundai Sdn Bhd acquired the remaining
60% equity interest in Oriental-Hyundai Sdn Bhd,
making it a subsidiary of Sime Darby Berhad
Sime Darby Motor Group (Australia) Pty Ltd
(now known as Sime Darby Ssang Yong
(Australia) Pty Ltd acquired the Ssang Yong
distribution business in Australia
Sime Darby Motor Services was
accredited with the OHSAS 18001
Occupational Health & Safety
Management System
Inokom rolls out the 10,000th unit
of the Lorimas AU26 trucks
Sime Darby Motors Sdn Bhd finalised the acquisition of Hyundai
businesses in Malaysia from Berjaya Group, adding the Hyundai
brand to its existing marques and expanding the Group’s
involvement in wider sectors of the industry
The McLaren brand joined the list of luxury marques under Sime
Darby Motors’ business in Hong Kong
Sime Darby Motors added the Jaguar and
Land Rover marques to its retail business
in China
Sime Darby Motors became the retailer for
Lamborghini vehicles in China
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Recent Achievements
1. ‘No. 1 Luxury Brand for BMW’ in Hong Kong and Macau for 2010,2011 & 2012.
2. ‘No. 1 Luxury Brand for BMW’ in Singapore and Industry Leader for BMW for 2010, 2011 & 2012.
3. ‘Best Selling Dealer in Asia Pacific 2012’ – Rolls-Royce Hong Kong.
4. ‘Best Selling Dealer in Asia Pacific 2012’ – McLaren Hong Kong.
5. ‘Best Brands in Automotive (Sedan) 2011 -2012’ – Excellence in Corporate Branding by Brand Laureate to
Hyundai-Sime Darby Motors.
6. ‘Distributor of the Year 2010’, awarded by Hyundai Motor Company to Hyundai-Sime Darby Motors.
7. ‘Best Performing Partner 2010’, awarded by BMW AG to BMW Concessionaires (HK) Ltd.
8. ‘Regional Aftersales Manager of the Year 2010-Asia Pacific’, awarded by Rolls-Royce Motors Cars.
9. ‘2010 Best New Dealer Shop’, awarded by Lamborghini China to Shanghai Sime Darby Motor Commerce Co. Ltd.
10. ‘Outstanding Sales Award’, awarded by Automobile Magazine to BMW Concessionaires (HK) Ltd in 2010.
11. ‘Top Selling Dealer 2010: First Runner-up’, awarded by Rolls-Royce Motors Cars China to Shanghai Sime Darby Motor
Commerce Co Ltd.
12. ‘Quality Environment Award – World Class 5S* Practices’, awarded by Malaysia Productivity Corporation to Inokom
Corporation Sdn Bhd in 2010.
13. ‘Hong Kong Quality Assurance Agency’s ‘ISO 9001:2008 Quality Management System Standards’, ‘ISO 140001:2004
Environmental Management System Standard’ and ‘OHSAS 18001:2004 Occupational Health and Safety Management
System Specification’, awarded to Sime Darby Motors Services Limited in 2010.
14. ‘2010 FUSO Award for Quick PQR** for Excellent Dedication in Prompt Reporting of PQR’, awarded by Mitsubishi FUSO
Truck & Bus Corporation to Sime Darby Motor Service Limited.
15. ‘Quality Management System ISO 9001:2008’, awarded by UL DSQ Inc Management System Solutions to Universal Cars
Ltd in Hong Kong and Macau in 2008.
* S (seiri, seiton, seiso, seiketsu and shitsuke) is a Japanese workplace organisation methodology that practices systematic housekeeping for improved productivity.
** PQR stands for Procedure Qualification Record – a record of a test weld performed
BMW 650I CONVERTABLE
PORSCHE 911 CARRERA
LAMBORGHINI MURCIELAGO LP670-4 SV
ROLLS ROYCE GHOTS EXTENDED WHEELBASE
RANGE ROVER EVOQUE
Info rmation as at July 2013
BMW X6