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The First Pedestrian Street in
Chisinau:
Leveraging PPP opportunities for
city historical centre revitalization
Ghenadie Ivascenco, MA in Local Development
Valeriu Chirilov, Arch
October 14-15, 2010
Chisinau ViTo Conference
1
Chisinau –
the urban symbol of Moldova
Moldova = the most rural
country of Europe
Chisinau = capital of Moldova
Chisinau = only large city of
Moldova
historical city centre –
European façade of Chisinau
90% of Chisinau = typical Soviet
city
Historical city centre = the
European ‘individuality’ of
Chisinau
Historical city centre =
‘slumming’ part of the city
Mutilation by inertia of
historical centre
Poor city administration
>10% of historical buildings
already demolished [1990-2010]
On-going ‘disfiguration’ of
historical & cultural value of the city
Private sector: potential
revitalisation champion
Forecasts > in near future Chisinau
will remain with poor budget
Business interests in historical
centre: elite housing, officces &
commerce
Scale revitalisation require large
developers
‘Open Mall’ = feasible offer of private
sector for public demand
Varlaam: the best alternative
‘Pedestrianisation’ of
Varlaam = potential PPP
Master Plan proviso
Linkage function [business
centre - trade centre &
administrative centre]
Central ‘Bazaar’ = municipal
ownership awaiting modernization
Varlaam: commercial urban
memory
Built as commercial street in
1817-1820
Market economy is bringing
back the commercial functionality
[from 80/20 – to 20/80]
Un-guided SME based
development = raising huge urban
disfunctionalities
Varlaam: present
development trend

Varlaam: present
development trend

Varlaam: Present
Functionalities
Varlaam: Residential function
Varlaam: 11 BuildingMonuments of Architecture
Varlaam: heritage is
‘supporting’ development
1-3 floors urban environment
11 buildings-monuments [of
municipal significance]
No inside-to-quarter heritage
[development reserves]
Varlaam: The city is still
owning >50% of land
Varlaam Buildings: Dominance
of Public Ownership
Varlaam: ownership over
buildings
Varlaam: coexistence of
traffic and pedestrians
Important parallel streets
6 perpendicular streets
Territorial possibilities for
underground (multi-level) parking
areas
Varlaam: % of Land Use
Varlaam: Coefficient
of Land Use
Varlaam: Development
Opportunties
Varlaam: possibility for >25,000
m2 of new commercial spaces
Central Bazaar: Possibilities for
>200,000 m2 new commercial
spaces
Possibility for commercial
parking areas [milti-level
underground]
Chisinau needs an adequate
public square
Chisinau > 30 public squares
All public spaces = transport
functions
Great Opportunity: new
European public square instead
of evacuated central bus station
SWOT: Creation of Pedestrian Street in Chisinau
Strengths

Weaknesses
High ‘public demand’

Very limited municipal budget
High proportion of municipal
ownership over land in the area
Lack of adequate Public-Private
Partnership (PPP) experiences
The pure commercial functionality
of the street (housing almost
missing)
Poor and fragmented ownership
in the area

City leadership excessively
focused on operational functions

Supportive zoning regulation
Possible co-habitation within the
existing transport infrastructure

General perception of city
incapacity to promote development

YOUR LOGO
SWOT: Creation of Pedestrian Street in Chisinau
Opportunities
:
Threats

Economic recovery

Long-term economic crisis

Access for more EU funds

National political instability

2011 municipal elections

Hostile national legislation
development
Raising FDI attractiveness of
Moldova & Chisinau

Strategic business lobby
Pedestrian Varlaam:
VISION
Creation of the pedestriancommercial zone in Chisinau
historical city centre
Integrated revitalisation of the
area based on its historical identity
PPP scheme (private
investments)
Varlaam> New European
Image of Chisinau
Varlaam: STRATEGY
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7
7
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7
Pedestrian Varlaam:
STRATEGIC OBJECTIVES
Settling Traffic problems
Public infrastructure upgrading
Architectural development
Functional enrichment
Strategic Objective 1:
Settling Traffic Problems

Transfer of Varlaam transport function to
parallel streets
MiniBus traffic on Eminescu str. continued
to Alexandru cel Bun str.
Parcalab str. closed for traffic on Varlaam
crossing (from both sides)
Crossing Eminescu and Alecsandri streets:
closed on 20:00 – 07:00 & weekends
Crossing Armeana & Tighina str: to be
solved within the ‘central bazaar’
modernization context
8 new underground parkings
Varlaam: Potential
for new Parking
Public Infrastructure
Upgrading
Underground engineering
networks
Decorative pavement
Adequate public lighting
Renovation of facades (public
buildings)
Street ‘furniture’
New greening
Architectural Development
Renovations
Corrections
Improvements
Development
Functional Enrichment
Souvenir shops [transfer from
Stefan cel Mare]
New
cafés/pubs/restaurants/fast
foods/wine houses
Brand shops
Horizontal Objective 5:
‘Informational Development’
Creation of Personal Legends
Creation of Area’s Myths
------------------------
[related to well known persons:
Puskin, Brejnev, Sciusev, Kotovski,
Antonescu]
Varlaam:
Implementation Logframe
1st stage: creation of Municipal
JSC ‘Chisinau Pedestrian Centre’
[all land and build assets of
Varlaam & ‘Central Bazaar’
2nd stage: selling 51% to
strategic business partner
Implementation: City = public
infrastructure & Private =
commercial infrastructure
Pedestrian Varlaam:
INVESTMENT NEEDS
Municipality:
9 € 400,000 [project initiation: JSC establishment, feasibility study,
designing, marketing]
9 € 1,750,000 [pavement, greening, furniture, lighting, facades,
etc.]
Strategic business partner:
9 € 200 million [ + >35% co-finances from existing landlords]
National Government:
9 € 1,5 million [new Bus Station + new land plot]
Pedestrian Varlaam:
Implementation Timeframe

M 1-6: Initiation
M 7-12: PPP Development
M 12-36: Building of ‘pedestrianistion’
platform
M 24-36: Pedestrian environment [segment
Puskin – Alecsandri str.]
M 24-50: Pedestrian environment [segment
Alecsnadri – Tighina str.]
M 50-62: Finalization upgrading ‘Central
Bazaar’ territory
M 62-90: 100% functionality of the street
Progress in regional cooperation: Chisinau Municipality
Initiator
Stakeholders
involved
Strategic planning
Chisinau City Hall
Main development
stakeholders
(administrations, civil
society, businesses,
citizens)
Municipal Strategic
Committee
(non-regular
meetings)
Economic
development
Chisinau City Hall
Administrations
Businesses
Commuters
Non-regular meetings
Task Working Groups
(for particular issues)
Infrastructure
development
Surrounding
towns/villages
Administrations,
communal enterprises,
residents
Infrastructure
development projects
Field of cooperation
Framework for
cooperation
The results of regional cooperation
Actions that supported that progress of your ViTo project:

Cooperation within the process of the commercialization
of agricultural products by suburban residents in
Chisinau
The results of those actions:
The decision of Chisinau Municipality to restructure the
organization of the ‘city agro-markets’ [incl. up-grading
and change the function of city centre ‘bazar’ area]